Medical Industry Public Relations

Ron Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge.

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. The post The Competition and Industry Gets a Vote on Your Marketing appeared first on Sword and the Script.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Reporting on the state of the PR industry

AirPR

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations Qualcomm

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

Will the Communications Industry Change Because of President Trump?

Ishmael's Corner

The post Will the Communications Industry Change Because of President Trump? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.”

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

Radio trends—producers and on-air talent discuss state of the industry

Agility PR Solutions

Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how […]. The post Radio trends—producers and on-air talent discuss state of the industry appeared first on Agility PR Solutions. Public Relations industry

Radio 107

Where is the PR Industry Heading in 2015?

Ron Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

As an agency that competes against companies 50+ times larger, this type of industry recognition is important. The post Shaking Up the Status Quo in Asia Leads to Industry Recognition. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region.

How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

State of the Public Relations Industry

HMA Public Relations

The post State of the Public Relations Industry appeared first on HMA Public Relations. Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. Click below for more].

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Is industry specialist the right path for you?

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ron Torossian

The post Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. According to experts, it could be time for banking companies to sound the alarm.

Study: What content do industry leaders consume?

PR Daily

The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Industry association publications rank close behind with 32 percent and trade publications at 26 percent.

How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Few industries have been as battered in the Internet age as the newspaper business. The post How bad is the newspaper industry’s decline? Public Relations industry

Beverage industry proves to be half empty in brand intimacy

Agility PR Solutions

Registering a glass-not-quite-half-full placement, the beverages industry ranked ninth out of 15 studied in marketing intimacy firm MBLM’s latest Brand Intimacy 2018 Report, the largest study of brands based on emotions.

Search trends—the impact of voice search on restaurant industry

Agility PR Solutions

The post Search trends—the impact of voice search on restaurant industry appeared first on Agility PR Solutions.

4 tips to become an industry influencer

Public Relations Sydney

Becoming a person of influence in your industry can be very rewarding. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].

Breeders Cup X FrebergPR: A partnership between industry and education

Karen Freberg

but to really gain some great hands on experience in one of the biggest industries we have in Kentucky. Brands, celebrities and companies are not the only ones that can formulate some great partnerships.

Netflix Expansion Signals a Race in the Video Streaming Industry

Ron Torossian

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. The biggest success in the world of streaming entertainment is now poised to expand even further.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We

ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. Internal communications and vertical industry categories are almost always under indexed in public relations award schemes. The post Confessions of a public relations industry award judge appeared first on Stephen Waddington. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

This post is about the potential risks Wikipedia may present to your organization and/or industry. Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference.

Infographic: 6 trends shaping the digital advertising industry

PR Daily

What role will artificial intelligence play in the industry? Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. Which channels will see the largest growth?

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. Instead of trying to force a connection between your product and another industry, let one naturally develop.

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

The Answer to Chaos in the PR Industry

Ishmael's Corner

I often characterize this period of time as the PR industry’s version of the industrial revolution minus the child labor issue. The post The Answer to Chaos in the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Business Takes Hoffman Agency PR Canva training internal training media relations PR industry SEO training storytelling in business communications trendkite visual storytelling writing tips

10 ways AI will transform marketing for all industries in the near future

Agility PR Solutions

At this very moment, artificial intelligence is providing value and efficiency to industries all across the world. One industry where AI is already making waves is digital marketing.

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

PR 20/20

So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

How PR can Integrate Industry Reading Efficiently into Workflow

Sword and the Script

Industry reading.” The reality is, the value of reading is in understanding media trends, industry perspective and more broadly, a form of research social medialites call “listening.” The Value of Daily Industry Reading. The 6 PR Outputs of Industry Reading.

Industry Recognition Matters

The Hoffman Agency

Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. That’s why it’s so satisfying to be among the elite in the communications industry again.