Medical Industry Public Relations

Ron Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Few industries have been as battered in the Internet age as the newspaper business. The post How bad is the newspaper industry’s decline? Public Relations industry

How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging.

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ron Torossian

The post Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. According to experts, it could be time for banking companies to sound the alarm.

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

Google Schools the PR Industry

The Proactive Report

It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0

State of the Public Relations Industry

HMA Public Relations

The post State of the Public Relations Industry appeared first on HMA Public Relations. Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. Click below for more].

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We

Where is the PR Industry Heading in 2015?

Ron Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

Industry Recognition Matters

The Hoffman Agency

Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. That’s why it’s so satisfying to be among the elite in the communications industry again.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Is industry specialist the right path for you?

Infographic: 6 trends shaping the digital advertising industry

PR Daily

What role will artificial intelligence play in the industry? Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. Which channels will see the largest growth?

ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. Internal communications and vertical industry categories are almost always under indexed in public relations award schemes. The post Confessions of a public relations industry award judge appeared first on Stephen Waddington. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing.

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

This post is about the potential risks Wikipedia may present to your organization and/or industry. Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry.

5 Steps to Marketing at an Event Outside of Your Industry

Cision

Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. Instead of trying to force a connection between your product and another industry, let one naturally develop.

Netflix Expansion Signals a Race in the Video Streaming Industry

Ron Torossian

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. The biggest success in the world of streaming entertainment is now poised to expand even further.

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

4 tips to become an industry influencer

Public Relations Sydney

Becoming a person of influence in your industry can be very rewarding. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].

Performance gap reveals gender bias in PR industry

PR Daily

Two-thirds of communicators in the global PR industry are women, as was revealed in a recent study from the Organization of Canadian Women inPublic Relations and the Organization of American Women in Public. Women don’t rule the PR world—at least, not yet.

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

The Cision Communications Cloud™ Receives its First Industry Recognition

Beyond PR

” The Cision PR Edition platform won this award last year, so we are very excited to see the industry recognizing the Cloud as “ the best information solution that helps business professionals with their daily job functions.” The party never stops at Cision.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience.

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

At PR 20/20, we work with clients across industries—from manufacturing and distribution, to healthcare, insurance, finance, real estate, technology and more. You read industry news regularly, and you’re able to connect the dots where others don’t to bring better opportunities to the table.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

With the technology evolution, the events industry has exploded because people are out of their offices. The other thing that’s occurred is the events industry has evolved from being logistics-oriented to being opportunistic. Events are a microcosm of an industry.

What a Budding Cannabis Industry Means for PR Pros

Barokas

I never would have guessed there’d be a place for PR in an industry where the product is still considered taboo to many and the name of the game is to keep things discreet. The post What a Budding Cannabis Industry Means for PR Pros appeared first on Barokas Public Relations.

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. Fossil fuel and nuclear industries have vocal environmental critics, but alternative energy sources have critics too.

5 industry leaders name their top PR success metric

PR Daily

What matters most in public relations? It’s a puzzler that falls somewhere between achieving world peace and figuring out how to peel a hard-boiled egg in one fell swoop.

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

PR 20/20

So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

The Top Sustainability Initiatives In Your Industry

Zignal Labs

The post The Top Sustainability Initiatives In Your Industry appeared first on Zignal Labs

Product recalls abound in food industry

PR Daily

Recent product recalls are causing major headaches for a few well-known food brands. The first involves Mars Inc., which was forced to recall several of its chocolate products in 55 countries after plastic was found in a Snickers bar in Germany. The plastic posed a potential choking hazard. “We