Overcome Challenges in Your Industry

PR for Anyone

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by.

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News Release Benchmarks for the Technology Industry

Onclusive

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

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Position Yourself as an Expert in Your Industry

PR for Anyone

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? After that it’s positioning yourself as an industry expert. Niching Your Expertise.

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Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

The post As the ad industry changes, here’s how marketers should engage subscribers appeared first on PR Daily. Marketing PR Industry The Business MindRecurring revenue is a profitable target for many organizations.

Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

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Top industry resources for comms pros for summer 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. The post Top industry resources for comms pros for summer 2021 appeared first on PR Daily.

How to combat ageism in the PR industry

PR Daily

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. The post How to combat ageism in the PR industry appeared first on PR Daily.

Establish yourself as an industry expert

PR for Anyone

Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

How to approach industry awards in 2021

PR Daily

Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” With that in mind, are industry awards still worth applying for in 2021?

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

Does the PR industry have an image problem?

PR Daily

The post Does the PR industry have an image problem? Brand Journalism Leadership Communications Measurement Media Relations PR Industry Storytelling The WorkplacePR pros work hard to elevate public opinion about our companies and clients but what about ourselves?

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind. But what about the industry of news?

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PR predictions for 2021: 10 industry pros weigh in

Muck Rack

PR predictions for 2021: 10 industry pros weigh in

3 PR pros predict the future of the PR industry

Muck Rack

3 PR pros predict the future of the PR industry

2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Request a demo of Onclusive’s industry-leading PR analytics platform today! The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive. In 2020, we have all experienced a year like no other.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. CAREER LADDER PR Industry The Workplace

Top industry resources for comms pros for Spring 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. The post Top industry resources for comms pros for Spring 2021 appeared first on PR Daily. PR Industry Research Storytelling

PR and the industrial revolution

Doctor Spin

Does PR have a future as the industrial revolution comes to a close? Public relations has had a clear role to play in the industrial revolution for nearly a century, but as society evolves, we must adapt , too. The phases of the industrial revolution.

Examining social media’s influence on fashion industry sales

Agility PR Solutions

The post Examining social media’s influence on fashion industry sales appeared first on Agility PR Solutions.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The move was first reported yesterday by Electrek, a news website that tracks the transportation industry’s shift from fossil fuels to electric. Here are some lessons for the PR industry from Tesla’s dramatic move.

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations QualcommNearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

PR industry must do more to fight climate misinformation

Stuart Bruce

Research by the PRCA Misinformation in the Climate Crisis Strategy Group reveals an industry ready to tackle climate misinformation, but nervous about expertise and bandwagoning.

4 industries that particularly need good PR now

Agility PR Solutions

Good public relations is vital for every single industry in the business world, especially now that most businesses are partially based online and are looking to attract customers from all around the globe.

The critical role of PR in the service industry

Agility PR Solutions

The tertiary sector of the economy, widely known as the service sector or service industry, differs from primary and secondary industries only by the type of value it creates. The post The critical role of PR in the service industry appeared first on Agility PR Solutions.

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally. Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey.

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Industry leaders support PR pros in between roles with networking, training opportunities

PR Daily

How is the PR industry changing its approach to hiring and networking in the aftermath of the economic turmoil caused by COVID-19? The post Industry leaders support PR pros in between roles with networking, training opportunities appeared first on PR Daily.

Trends and challenges in the customer success industry

Agility PR Solutions

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

One year after George Floyd’s murder, has our industry changed?

PR Daily

I look forward to the day when I’m not one of a few persons of color at my level in my industry. The post One year after George Floyd’s murder, has our industry changed? Diversity and inclusion Executive Communication PR Industry The Workplace

Report: 2020 leaves its mark on the PR industry

PR Daily

The post Report: 2020 leaves its mark on the PR industry appeared first on PR Daily. Branding Content Marketing Crisis Communications Marketing Media Relations PR Industry Research Snapshot The Workplace Visual & Video Communications Writing & EditingFor USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future. What will be the lasting effects of what has been a very challenging year for so many?

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Influencer income: New research explores range of industry earning rates, impact of fraud

Agility PR Solutions

The post Influencer income: New research explores range of industry earning rates, impact of fraud appeared first on Agility PR Solutions.

Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. industryI've written up the winners across all categories.

Financial services industry’s brand intimacy struggles continue

Agility PR Solutions

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM.

How the PR industry can—and must—do more on DE&I

PR Daily

The post How the PR industry can—and must—do more on DE&I appeared first on PR Daily. Diversity and inclusion PR Industry The WorkplacePRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Predictions from 20 industry experts appeared first on PR Daily.

PRCA launches Innovation Forum with Share of Search paper and challenge to the ad industry

Stephen Waddington

The communication and marketing industries are littered with simplified metrics that fail to effectively measure value. industryThe PRCA has launched an Innovation Forum and published a paper on Share of Search.