Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

How the PR industry can—and must—do more on DE&I

PR Daily

The post How the PR industry can—and must—do more on DE&I appeared first on PR Daily. Diversity and inclusion PR Industry The WorkplacePRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Many failed. Amazon changed the way people bought and read books, and then pretty much […].

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What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The move was first reported yesterday by Electrek, a news website that tracks the transportation industry’s shift from fossil fuels to electric. Here are some lessons for the PR industry from Tesla’s dramatic move.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

Report: 2020 leaves its mark on the PR industry

PR Daily

The post Report: 2020 leaves its mark on the PR industry appeared first on PR Daily. Branding Content Marketing Crisis Communications Marketing Media Relations PR Industry Research Snapshot The Workplace Visual & Video Communications Writing & EditingFor USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future. What will be the lasting effects of what has been a very challenging year for so many?

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions.

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally. Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey.

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New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. To be fair I’ve blatantly nicked his idea for alternative industry awards from Delusions of Brandeur. industry

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

The cannabis industry needs PR—here’s the UK breakdown

Agility PR Solutions

The UK’s legal cannabis industry is growing at an exponential rate. The post The cannabis industry needs PR—here’s the UK breakdown appeared first on Agility PR Solutions.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. What’s an essential skill that a PR pro must have to advance in the industry? The post How storytelling skills bolster your industry cred appeared first on PR Daily. CAREER LADDER PR Industry The Workplace

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations QualcommNearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business PR Agency Ronn Torossian 5WPR CEO

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We Even with all of that, the fact remains that the backbone of the industry are the journalists themselves.

Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. industryI've written up the winners across all categories. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. I don't think there's any need for any awards this year.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Our industry needs to adapt to the current business environment or risk not only potential insignificance but irrelevance. Predictions from 20 industry experts appeared first on PR Daily. Were scant days away from a nascent decade, and key voices have salient insights to offer.

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […].

How to Maximize Industry Luncheons

HMA Public Relations

Check out Scott’s advice for how to make the most of industry luncheons. The post How to Maximize Industry Luncheons appeared first on HMA Public Relations. Happy #TipTuesday! How do you maximize networking events? Featured PR Observations and Preferences Tip for Tuesday Best Practices HMA Public Relations luncheons Scott Hanson Tip Tuesday

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that.

As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy

Agility PR Solutions

Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. Those who practice the science—and art—of the profession, we rarely think about how it evolved. Here are five visionaries behind modern PR: 1. Edward Bernays gets top billing as PR’s “father.”.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Industry competitions usually require summaries of 500 to 1,500 words. Industry awards are usually annual, so businesses can and should plan a strategy well in advance.

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the not-so-distant past, social platforms like Facebook and Twitter would post industry benchmarks to help companies understand their place in the social landscape.

Marketing lessons from the South Korean beauty industry

PR Daily

The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. The post Marketing lessons from the South Korean beauty industry appeared first on PR Daily. The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility. In the past decade, Korea has transformed itself into a cultural hub and a land of creativity.

Top 5 global trends that will shape the food industry in 2021

Agility PR Solutions

The post Top 5 global trends that will shape the food industry in 2021 appeared first on Agility PR Solutions.

As dependency rose, fast food industry solidified brand intimacy

Agility PR Solutions

With this essential function, the industry was able to solidify its standing in the latest brand intimacy rankings from MBLM. The fast food industry ranked sixth out of the 15 industries […].

5 ways social media has reshaped the PR industry

PR Daily

Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources. With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and arguably more pointed—impact on the public relations industry. If you are a PR pro, you spend a lot of time on social media.

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

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Things about PR that I question as a 30-year industry vet

Agility PR Solutions

The post Things about PR that I question as a 30-year industry vet appeared first on Agility PR Solutions. For years, the public has had a low opinion of the public relations business—maybe even lower than they have of used car salesmen.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? Suzanne has been in the communications industry for more than 25 years.

UK Media Moves including Property Industry Eye, Forbes Advisor UK, Newsweek and more

Cision

Marc da Silva has joined Property Industry Eye as Editor; Andrew Michael to join Forbes Advisor UK from next month as Associate Editor; Zoe Drewett swaps Metro.co.uk for Newsweek. Media Blog

Five quick ways to curate industry content for your blog

Axia PR

And so to make your company relevant and approachable, you must discover trending industry topics and strategize a well-rounded marketing plan. Here are the smartest content curation hacks to supercharge your marketing efforts.