Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

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Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. CAREER LADDER PR Industry The Workplace

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations Qualcomm

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Predictions from 20 industry experts appeared first on PR Daily.

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We

5 ways social media has reshaped the PR industry

PR Daily

Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources. With a global usership in the billions, social media has become one of the fastest growing industries in the world.

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

CBD Technology and Products Changing the Industry

5W PR

To celebrate, we’re highlighting CBD technologies and products that are changing the industry, and the lives of consumers who use them.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering.

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Marketing lessons from the South Korean beauty industry

PR Daily

The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. The post Marketing lessons from the South Korean beauty industry appeared first on PR Daily. The nation exported nearly $625 million in cosmetics to the U.S.

What can the PR industry learn from digital advertising?

Agility PR Solutions

Marketers who know the PR industry inside and out will tell you it’s a universal truth that earned media can be way more effective than paid media. Is there anything the PR industry can learn from the world of digital advertising?

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

How to Maximize Industry Luncheons

HMA Public Relations

Check out Scott’s advice for how to make the most of industry luncheons. The post How to Maximize Industry Luncheons appeared first on HMA Public Relations. Happy #TipTuesday! How do you maximize networking events? Featured PR Observations and Preferences Tip for Tuesday Best Practices HMA Public Relations luncheons Scott Hanson Tip Tuesday

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Is industry specialist the right path for you?

Who are the comms industry’s top communications professionals?

PR Daily

The post Who are the comms industry’s top communications professionals? Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

Who are the comms industry’s top communications professionals?

PR Daily

The post Who are the comms industry’s top communications professionals? Ragan and PR Daily will recognize the premier communications practitioners and teams for its Communicators of the Year and Rising Star Awards. Don’t miss the Dec. 6 entry deadline.

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that.

Will the Communications Industry Change Because of President Trump?

Ishmael's Corner

The post Will the Communications Industry Change Because of President Trump? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.”

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

PR predictions for 2020: 10 industry pros weigh in

Muck Rack

PR predictions for 2020: 10 industry pros weigh in

Paid internships on the rise in PR industry

PR Daily

The decision drew praise from Tina McCorkindale, president and CEO of the Institute for Public Relations , as well as others in the industry. “I I applaud PR Council’s mandate, and I hope more industry leaders follow suit,” McCorkindale says. “I

6 tips for new PR pros from an industry vet

PR Daily

It’s an award-winning agency with several national and global clients in a variety of industries. For someone new to the industry, this may present a learning curve. The post 6 tips for new PR pros from an industry vet appeared first on PR Daily.

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

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Angling for an industry award? Follow the lead of Oscar nominees

PR Daily

When nominating your own organization for an award, consider how your accomplishments make an impact, both on the way your organization does business and on your industry. The post Angling for an industry award? Media Relations PR Industry Storytelling The Workplace

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference.

ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today.

3 industry secrets PR professionals never share

Axia PR

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO

State of the Public Relations Industry

HMA Public Relations

The post State of the Public Relations Industry appeared first on HMA Public Relations. Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. Click below for more].

Report: Rival IQ's social media industry benchmarks

Stephen Waddington

By Seth Bridges Earlier this year, my team at Rival IQ published our annual Social Media Industry Benchmark Report , an in-depth look at the performance of owned social media from 1,800 brands across 12 industries from around the world.

Luxury industry moves into the brand-intimacy basement

Agility PR Solutions

The luxury industry dropped one spot from what was already a dismal showing in 2018, ranking 14th out of 15 industries studied in MBLM‘s latest Brand Intimacy 2019 Study, the largest study of brands based on emotion. Rolex topped the industry followed by Cartier and Tiffany & Co.