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Crafting a Positive Image with PR in the Beauty Retail Industry

Ronn Torossian

The beauty retail industry is competitive and dynamic. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on. Successful beauty PR […] The post Crafting a Positive Image with PR in the Beauty Retail Industry appeared first on.

Retail 221
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How to Build Authenticity in the Beauty Industry

Ronn Torossian

The beauty industry is highly competitive and constantly changing. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape. It is influenced by beauty influencers and shifting consumer preferences.

Industry 195
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Creating a Thoughtful Communications Strategy in the Airline Industry

Ronn Torossian

In the fast-paced and competitive world of the airline industry, effective communication is crucial for building trust, managing crises, and enhancing the overall passenger experience. A thoughtful airline communications strategy helps airlines convey their brand values, address customer concerns, and maintain a positive reputation.

Airlines 195
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How Industry Speaking Opps Drive Thought Leadership

ImPRessions - Crenshaw Communications

While some events are pay-to-play, meaning a company has to sponsor the event to secure a slot, there are plenty of conferences that are open to all in the industry. The exposure that results from a keynote or panel opportunity is especially important for leaders at companies that are not household names outside of their industries.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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How the Integration of Technology is Revolutionizing the Home and Houseware Industry

Ronn Torossian

The home and houseware industry is one area seeing major advancements. Smart home automation Home automation is a key aspect of the smart […] The post How the Integration of Technology is Revolutionizing the Home and Houseware Industry appeared first on. Technology is changing people’s lives.

Industry 195
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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. Industry awards take real time and effort. Why should I enter for awards?

B2B 295
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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.