10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

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How to approach industry awards in 2021

PR Daily

Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” With that in mind, are industry awards still worth applying for in 2021?

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Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition. To be fair I’ve blatantly nicked his idea for alternative industry awards from Delusions of Brandeur. industry

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Many failed. Amazon changed the way people bought and read books, and then pretty much […].

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Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

PR predictions for 2021: 10 industry pros weigh in

Muck Rack

PR predictions for 2021: 10 industry pros weigh in

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Request a demo of Onclusive’s industry-leading PR analytics platform today! The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive. In 2020, we have all experienced a year like no other.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The move was first reported yesterday by Electrek, a news website that tracks the transportation industry’s shift from fossil fuels to electric. Here are some lessons for the PR industry from Tesla’s dramatic move.

How the PR industry can—and must—do more on DE&I

PR Daily

The post How the PR industry can—and must—do more on DE&I appeared first on PR Daily. Diversity and inclusion PR Industry The WorkplacePRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

PR pros honor Black contributions to the industry for Black History Month

PR Daily

The evening was an opportunity for Black industry leaders to reflect on their journeys, lessons and experiences and share dreams and tips for accelerating progress on racial equality in the industry going forward. Her advice for Black PR pros looking for their place in the industry? “We

Trends and challenges in the customer success industry

Agility PR Solutions

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

Report: 2020 leaves its mark on the PR industry

PR Daily

The post Report: 2020 leaves its mark on the PR industry appeared first on PR Daily. Branding Content Marketing Crisis Communications Marketing Media Relations PR Industry Research Snapshot The Workplace Visual & Video Communications Writing & EditingFor USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future. What will be the lasting effects of what has been a very challenging year for so many?

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally. Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey.

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Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. industryI've written up the winners across all categories. In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. I don't think there's any need for any awards this year.

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations QualcommNearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

PR industry declines by 10% as ethnic, social and gender diversity gaps widen

Stephen Waddington

COVID-19 has had a disproportionate impact on junior talent in the PR industry and widened ethnic, social and gender diversity gaps. The PR industry has contracted by as much as £1.6bn in 2020 due the COVID-19. COVID-19 has impacted entry level and junior roles in the PR industry.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. What’s an essential skill that a PR pro must have to advance in the industry? The post How storytelling skills bolster your industry cred appeared first on PR Daily. CAREER LADDER PR Industry The Workplace

5 tips to find your industry voice and put yourself on the market

Agility PR Solutions

The post 5 tips to find your industry voice and put yourself on the market appeared first on Agility PR Solutions. Professionals inherently recognize the power of branding, but many stop short of applying it on a personal level.

Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions.

The cannabis industry needs PR—here’s the UK breakdown

Agility PR Solutions

The UK’s legal cannabis industry is growing at an exponential rate. The post The cannabis industry needs PR—here’s the UK breakdown appeared first on Agility PR Solutions.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We Even with all of that, the fact remains that the backbone of the industry are the journalists themselves.

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business PR Agency Ronn Torossian 5WPR CEO

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

5 Solo PR Pros Share Their Predictions for the PR Industry in 2021

Solo PR Pro

5 solo PR pros share their predictions for the PR industry in 2021. Here's to an illuminated 2021 and the future of our industry. The PR industry has had its own perception challenge for some time now. 2021 will be another “change year” for the PR industry.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Bianchi Biz Blog

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Celebrating differences: How race and ethnicity shaped my love of the PR industry

PR Daily

My mission became to meaningfully disrupt this industry I love dearly—in both practice and representation. The post Celebrating differences: How race and ethnicity shaped my love of the PR industry appeared first on PR Daily.

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […].

How to Maximize Industry Luncheons

HMA Public Relations

Check out Scott’s advice for how to make the most of industry luncheons. The post How to Maximize Industry Luncheons appeared first on HMA Public Relations. Happy #TipTuesday! How do you maximize networking events? Featured PR Observations and Preferences Tip for Tuesday Best Practices HMA Public Relations luncheons Scott Hanson Tip Tuesday

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations. Those who practice the science—and art—of the profession, we rarely think about how it evolved. Here are five visionaries behind modern PR: 1. Edward Bernays gets top billing as PR’s “father.”.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Our industry needs to adapt to the current business environment or risk not only potential insignificance but irrelevance. Predictions from 20 industry experts appeared first on PR Daily. Were scant days away from a nascent decade, and key voices have salient insights to offer.

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Industry competitions usually require summaries of 500 to 1,500 words. Industry awards are usually annual, so businesses can and should plan a strategy well in advance.