Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

What the Cision-Trendkite Merger Means for the Communications Industry

AirPR

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

Big Changes Ahead in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Big Changes Ahead for the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

Reporting on the state of the PR industry

AirPR

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations Qualcomm

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Infographic: Key 2016 Events That Shaped the Media Industry

Cision

Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

6 tips for new PR pros from an industry vet

PR Daily

It’s an award-winning agency with several national and global clients in a variety of industries. For someone new to the industry, this may present a learning curve. The post 6 tips for new PR pros from an industry vet appeared first on PR Daily.

Will the Communications Industry Change Because of President Trump?

Ishmael's Corner

The post Will the Communications Industry Change Because of President Trump? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Before addressing the question, let’s consider the high-level objectives of the typical communications campaign. Increase awareness, often in the form of media coverage. Strive to fortify the brand. Of course, the ultimate goal is to win people over to your way of thinking so they “buy.”

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

The Competition and Industry Gets a Vote on Your Marketing

Sword and the Script

In fact, the entire industry gets a vote – buyer, seller, supplier, observer, analyst – and virtually anything with substantive influence on transactions or transaction intent. The post The Competition and Industry Gets a Vote on Your Marketing appeared first on Sword and the Script.

The Scale of Change in the PR Industry

The Proactive Report

If you’re studying PR, or you’re working in the industry, the recent study from USC Annenberg should be by your bedside. The report covers the disruption of the PR industry, what’s changing, what talent is needed in the new model of PR, and where the industry is headed.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

3 industry secrets PR professionals never share

Axia PR

How to grow your company’s visibility. Public relations is an extremely effective way to promote your company. A well-executed PR campaign attracts your target audience and converts those prospects into loyal customers. Inbound Marketing Public Relations PR Tips ESO

How To Create Interesting Digital Content For A “Boring” Industry

Cision

It seems like creating digital content for organizations like the NFL, Disney World and Carnival Cruise Line would be relatively easy tasks since their industries are naturally exciting. But for companies in less glamorous industries, this job may seem more challenging.

Applying for Industry PR Awards: As Told by Michael Scott

Agility PR Solutions

The post Applying for Industry PR Awards: As Told by Michael Scott appeared first on Agility PR Solutions. Public Relations trends

Study: What content do industry leaders consume?

PR Daily

The study reveals that executives still rely heavily on email to learn about the latest trends and topics in their industry. Industry association publications rank close behind with 32 percent and trade publications at 26 percent.

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

Infographic: 6 trends shaping the digital advertising industry

PR Daily

What role will artificial intelligence play in the industry? Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. Which channels will see the largest growth?

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We

State of the Public Relations Industry

HMA Public Relations

The post State of the Public Relations Industry appeared first on HMA Public Relations. Alison shares her takeaways on a PR Underground blog post about the salary of a PR specialist versus a PR manager, along with other surprising statistics. Click below for more].

PR pros predict which industry trends will matter most in 2019

PR Daily

How will the industry change in the coming year? Nearly all the industry professionals we chatted with for this post predicted that content will become increasingly important in the new year. What are your predictions for the industry as we head into 2019?

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

Radio trends—producers and on-air talent discuss state of the industry

Agility PR Solutions

Respondents were asked a wide range of questions on their attitudes about the state of the radio industry, their careers, how […]. The post Radio trends—producers and on-air talent discuss state of the industry appeared first on Agility PR Solutions. Public Relations industry

Radio 107

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference.

5 ways social media has reshaped the PR industry

PR Daily

With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and arguably more pointed—impact on the public relations industry.

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ronn Torossian

The post Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. According to experts, it could be time for banking companies to sound the alarm.

Media & entertainment industry leads in brand intimacy for 2019

Agility PR Solutions

For the second year in a row, the media & entertainment industry was the top-ranking sector in the recent Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy firm MBLM. Disney ranked #1 in the industry, and in the overall study, followed by Amazon Prime and Netflix. The post Media & entertainment industry leads in brand intimacy for 2019 appeared first on Agility PR Solutions.

What’s next for PR pros in the fashion industry?

PR Daily

As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond. How has PR in the fashion sector changed?

6 free ways for ambitious PR pros to bolster their industry cred

PR Daily

Contribute to an industry publication. Cold-email someone in the industry. Getting regularly involved will increase your name recognition in the industry. The post 6 free ways for ambitious PR pros to bolster their industry cred appeared first on PR Daily.

Shaking Up the Status Quo in Asia Leads to Industry Recognition.

Ishmael's Corner

As an agency that competes against companies 50+ times larger, this type of industry recognition is important. The post Shaking Up the Status Quo in Asia Leads to Industry Recognition. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The Holmes Report recently shorted-listed our Asia Pacific team as Tech Agency of the Year in the region.

Why PR graduates should consider careers in the tech industry

PR Daily

Attention PR pros and people new to the industry: Technology startups and established organizations are looking for communicators. The tech industry is great for beginners.

4 tips to become an industry influencer

Public Relations Sydney

Becoming a person of influence in your industry can be very rewarding. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].

How bad is the newspaper industry’s decline? It depends who you ask

Agility PR Solutions

Few industries have been as battered in the Internet age as the newspaper business. The post How bad is the newspaper industry’s decline? Public Relations industry

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?