New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition.

Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them. The post Airbnb: Transforming Travel Industry using Digital PR appeared first on. Many failed. Amazon changed the way people bought and read books, and then pretty much […].

Travel 150

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. What’s an essential skill that a PR pro must have to advance in the industry? The post How storytelling skills bolster your industry cred appeared first on PR Daily. CAREER LADDER PR Industry The Workplace

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Predictions from 20 industry experts appeared first on PR Daily.

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

5 PR industry father figures

PR Daily

It’s fascinating to chart the growth of public relations over the last century by looking at those who had the vision to create the industry. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations QualcommNearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports

Sword and the Script

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since.

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business PR Agency Ronn Torossian 5WPR CEO

Media & entertainment industry again tops latest brand intimacy study

Agility PR Solutions

The media & entertainment industry ranked first for the third year in a row in the latest Brand Intimacy 2020 Study,the largest study of brands based on emotions, from brand intimacy agency MBLM.

Angling for an industry award? Follow the lead of Oscar nominees

PR Daily

When nominating your own organization for an award, consider how your accomplishments make an impact, both on the way your organization does business and on your industry. The post Angling for an industry award? Media Relations PR Industry Storytelling The Workplace

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink

Ishmael's Corner

The post The Reshaping of Public Relations Industry: Content Drives Everything … Including the Kitchen Sink appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. The best content wins. The rise of digital communications and forms of digital marketing see to that.

How to Maximize Industry Luncheons

HMA Public Relations

Check out Scott’s advice for how to make the most of industry luncheons. The post How to Maximize Industry Luncheons appeared first on HMA Public Relations. Happy #TipTuesday! How do you maximize networking events? Featured PR Observations and Preferences Tip for Tuesday Best Practices HMA Public Relations luncheons Scott Hanson Tip Tuesday

The Self-Driving Car Industry has a PR Problem

Ronn Torossian

For the driverless car industry, last year was a boon for technology breakthroughs- and a disaster from a public relations perspective. The post The Self-Driving Car Industry has a PR Problem appeared first on 5WPR CEO Ronn Torossian Founder's Blog. An experimental Uber driverless car ran over and killed a woman walking her bicycle across an Arizona highway. The vehicle’s “safety driver” was presumably otherwise engaged. Then, a US Senate bill that would have […].

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the not-so-distant past, social platforms like Facebook and Twitter would post industry benchmarks to help companies understand their place in the social landscape.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We Even with all of that, the fact remains that the backbone of the industry are the journalists themselves.

Marketing lessons from the South Korean beauty industry

PR Daily

The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. The post Marketing lessons from the South Korean beauty industry appeared first on PR Daily. The nation exported nearly $625 million in cosmetics to the U.S. last year, and much of its global success is tied to vibrant packaging and marketplace agility. In the past decade, Korea has transformed itself into a cultural hub and a land of creativity.

5 terrific tips for winning industry awards

PR Daily

Putting an industry award on the company mantel can be a nice PR win for a B2B. Industry awards exist for every niche, and each competition will have multiple categories and/or subcategories, which increases the chances of winning but complicates entering. Industry competitions usually require summaries of 500 to 1,500 words. Industry awards are usually annual, so businesses can and should plan a strategy well in advance.

Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 9. More: Media Relations Shrinks as a Public Relations Service; Cliff Notes to 3 Industry Reports 10.

5 tools everyone in the PR industry should be using

Axia PR

In an industry that never sleeps, here are five tools every PR practitioner should use to stay ahead. In the world of public relations, things are always changing. New trends pop up and disappear every day. Information is constantly shared and as a PR professional, it's imperative to stay aware, act swiftly, and formulate subsequent steps wisely. public relations PR tips

In praise of the CIPR and PRCA leading PR industry in COVID-19 crisis response

Stephen Waddington

Our professional body and trade association have been at the forefront of supporting the PR industry during COVID-19. The CIPR and PRCA have done an exceptional job in leading the industry in its response to the COVID-19 crisis. They’ve been tracking the impact of COVID-19 on the industry, providing tools and support for members, and lobbying government for intervention. industry

5 ways social media has reshaped the PR industry

PR Daily

Here are some ways the PR industry has changed to reflect the new normal—and ideas for how you can best reallocate your resources. With a global usership in the billions, social media has become one of the fastest growing industries in the world. While it has touched just about every industry under the sun in some capacity, it has had a huge—and arguably more pointed—impact on the public relations industry. If you are a PR pro, you spend a lot of time on social media.

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update.

SEO 94

PR predictions for 2020: 10 industry pros weigh in

Muck Rack

PR predictions for 2020: 10 industry pros weigh in

Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

PR Expanded

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator?

As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy

Agility PR Solutions

Some realms of the ‘fitness’ industry have undoubtedly exploded in recent months as many look towards new ways to satisfy their wants and needs amidst a global pandemic. That being said, here are some insights on how the fitness industry is evolving—and how proactive PR can help brands evolve and stand out from the crowd […]. The post As the fitness industry evolves into the wellness industry, here’s how to evolve your comms strategy appeared first on Agility PR Solutions.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. Is industry specialist the right path for you? Suzanne has been in the communications industry for more than 25 years.

3 frustrating challenges communicators in highly regulated industries face

PR Daily

If you’re a communicator in a highly regulated industry, you’ve probably felt a little jealous of big consumer brands that pull off creative, spur-of-the-moment campaigns and content. Best Practices for Communicators in Highly Regulated Industries Conference.

How the PR industry has changed in the past 25 years

PR Daily

But after the dot.com boom and the digital transformation our industry has experienced in the past two decades, we’ve expanded into more of an integrated marketing approach. The brands that we work with have technologies and innovations that are impacting our world in a big way, and we have a responsibility to elevate their stories above the industry noise. In each market, we stay focused in two vertical industries: technology and health care.

“An antidote to the insanity that now pervades the marketing industry”

Stephen Waddington

Wallman takes aim at all things digital, dodgy metrics, industry awards, thought leadership, purpose washing, obsession with age, and more. Delusions of Brandeur pokes a satirical stick at the marketing industry.

Breaking down barriers and navigating growth in the smart home industry 

Agility PR Solutions

The post Breaking down barriers and navigating growth in the smart home industry appeared first on Agility PR Solutions.

As dependency rose, fast food industry solidified brand intimacy

Agility PR Solutions

With this essential function, the industry was able to solidify its standing in the latest brand intimacy rankings from MBLM. The fast food industry ranked sixth out of the 15 industries […]. The post As dependency rose, fast food industry solidified brand intimacy appeared first on Agility PR Solutions. As social distancing became part of the “new normal,” drive-thru windows at fast food eateries suddenly began to look like luxury dispensaries to many consumers.