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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

What are the PR industry trends for the new year? For 2024, she envisions a “differentiation between those in the PR industry able to harness new AI tools, and those who will relegate their AI usage to entry-level use cases or the AI built into legacy or sector-specific tools.”

Trends 333
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How Generative AI is Impacting the Finance Industry

Ronn Torossian

In recent years, the finance industry has witnessed a transformative wave driven by advancements in artificial intelligence (AI), with generative AI emerging as a powerful force. Generative AI, a subset of AI that involves machines creating new content, is reshaping the landscape of financial services.

Industry 195
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Top Ways To Lose An Industry Award in 2024

ImPRessions - Crenshaw Communications

Industry awards are an important part of a PR strategy, especially for B2B brands. An award is a stamp of approval from a trusted, authoritative source, and typically from a panel of judges who are respected industry figures. And industry awards programs often value newness. Industry awards aren’t among those instances.

Industry 170
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Transforming Consumer Relations in the Financial Industry

Ronn Torossian

Consumer relations in the financial industry have undergone a significant transformation in recent years, largely driven by evolving consumer expectations, technological advancements, and regulatory changes.

Financial 195
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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving.

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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector.

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How to Build Authenticity in the Beauty Industry

Ronn Torossian

The beauty industry is highly competitive and constantly changing. Understanding the beauty industry landscape Before diving into authenticity, it’s essential to understand the beauty industry’s landscape. It is influenced by beauty influencers and shifting consumer preferences.

Industry 195
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Are Your Impact Comms Resonating With Stakeholders?

We cover everything from industry cliches to data-based communication to strategy pointers and more. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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A Step-By-Step Guide to Managing a PR Crisis

Two sayings you’ve likely heard in the PR industry: all press is good press, and every crisis is an opportunity in disguise. These sayings are only true if you and your team are prepared for the worst. No one expects a PR crisis or brand image issues.