State of The PR Industry: A Look Back at 2021

Onclusive

Our data collection and analysis doesn’t end there—we also survey the industry’s most experienced communicators and business executives during our live webinars. The post State of The PR Industry: A Look Back at 2021 appeared first on Onclusive.

Overcome Challenges in Your Industry

PR for Anyone

When you’re thinking of pitching the media, think about what you do to overcome challenges people face, demystify what’s happening in your industry. But if you want to position yourself as an industry expert, you do that by.

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PR Tips On Industry Awards For B2B Tech Companies

ImPRessions - Crenshaw Communications

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box.

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PR industry leaders share what’s next for DE&I tactics

PR Daily

The PR Daily Leadership Network is an exclusive membership organization for external communications pros, offering essential research, peer-to-peer networking, hands-on training and access to Ragan’s extensive library of industry training, events and more.

State of The PR Industry Report: A Look Back at 2021

Onclusive

The post State of The PR Industry Report: A Look Back at 2021 appeared first on Onclusive. Interested in what your peers and executives think when it comes to the key PR questions? Read on!

For the future of the PR industry, ethics provides the clearest map

PR Daily

The dean of Penn State’s Bellisario School of Communications talks about the challenges facing young PR pros, how employers can help them succeed, and what comes next in this dynamic industry. In an industry that never stops innovating, there is no replacement for good, strong writing.

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News Release Benchmarks for the Technology Industry

Onclusive

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

Media 169

Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

The effect of news deserts on the PR industry

PR Daily

The post The effect of news deserts on the PR industry appeared first on PR Daily. Media Relations PR IndustryPR insiders debate the link between the future of PR and the future of the media.

Journalism predictions for 2022: 5 industry pros weigh in

Muck Rack

Journalism predictions for 2022: 5 industry pros weigh in

How to approach industry awards in 2021

PR Daily

Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” With that in mind, are industry awards still worth applying for in 2021?

Position Yourself as an Expert in Your Industry

PR for Anyone

Do you show up as someone who is an expert in your industry? It’s important to position ourself as an expert in your industry. When someone Googles your industry, are you there? After that it’s positioning yourself as an industry expert. Niching Your Expertise.

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Airbnb: Transforming Travel Industry using Digital PR

Ronn Torossian

In the early to mid 2000s, nearly every service industry tried to translate what they had to offer to the internet. Some not only succeeded, they transformed entire industries and set the standard for those who would come after them.

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How to combat ageism in the PR industry

PR Daily

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. The post How to combat ageism in the PR industry appeared first on PR Daily.

Politico’s Oriana Pawlyk talks about covering the aviation industry

PR Daily

Oriana Pawlyk covers commercial aviation for Politico at an interesting time for the industry. The conversation with host Lisa Camooso Miller examines all aspects of the economy that the industry touches—and how members of Congress have a clear perspective on the industry she covers.

Does the PR industry have an image problem?

PR Daily

The post Does the PR industry have an image problem? Brand Journalism Leadership Communications Measurement Media Relations PR Industry Storytelling The WorkplacePR pros work hard to elevate public opinion about our companies and clients but what about ourselves?

Top industry resources for comms pros for summer 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. The post Top industry resources for comms pros for summer 2021 appeared first on PR Daily.

Establish yourself as an industry expert

PR for Anyone

Are you waiting for this pandemic to end before you relaunch your business? The answer should be NO. You can use a proven and tested formula that will help with your publicity even during the Coronavirus crisis.

Industry data masks human cost of COVID-19

Stephen Waddington

The public relations industry has roared back from COVID-19 so why does it feel so tough? The PRCA PR and Communications Census 2021 tells a story of the industry recovery from COVID-19. The industry has roared back, and we should celebrate that fact.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

5 ways to rethink employee engagement in the PR industry

Agility PR Solutions

The post 5 ways to rethink employee engagement in the PR industry appeared first on Agility PR Solutions. Employee engagement plays a crucial role in the success of an organization.

Music industry PR pro Wes Davenport shares hope for PR’s virtual future

PR Daily

Even for an industry that is built on in-person interaction and performance, some digital tools offer a broad new horizon for reaching media outlets and driving awareness. It’s truly a dream job to get to wake up and work to build a better music industry.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

Education and workplace practices are critical to change according to Creative Industries Policy & Evidence Centre. The importance of the creative industries as an engine for growth and innovation following the pandemic, and the UK’s exit from the European Union, cannot be overstated.

Industry leaders from Mastercard, Microsoft and more discuss future of comms

PR Daily

Industry leaders gathered Nov. Some industry leaders attempted to answer that question as part of a panel discussion led by Justin Joffe, Ragan’s director of strategic programming. Comms Week PR Industry

If the PR industry wants to be more inclusive, it must pay its interns

PR Daily

RELATED: Keep your skills sharp with the comms industry’s most comprehensive online training. The post If the PR industry wants to be more inclusive, it must pay its interns appeared first on PR Daily. PR Industry The Workplace

Get Ahead With the Most Current Media Database in the Industry

Onclusive

Thanks to our meticulous human-curation process, we offer the most current North America and UK author profiles in the industry—with plans to expand this capability to other regions very soon. The post Get Ahead With the Most Current Media Database in the Industry appeared first on Onclusive.

Ragan CEO Diane Schwartz offers industry snapshot for ‘On Top of PR’ podcast

PR Daily

The theme of Communications Week for 2021 is “Transformation” and that’s the unifying theme in what is happening in the industry now for Diane Schwartz, CEO for Ragan Communications. PR IndustryAhead of the start of Communications Week Nov.

As the ad industry changes, here’s how marketers should engage subscribers

PR Daily

The post As the ad industry changes, here’s how marketers should engage subscribers appeared first on PR Daily. Marketing PR Industry The Business MindRecurring revenue is a profitable target for many organizations.

Top industry resources for comms pros for Spring 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. The post Top industry resources for comms pros for Spring 2021 appeared first on PR Daily. PR Industry Research Storytelling

PR predictions for 2022: 10 industry pros weigh in

Muck Rack

PR predictions for 2022: 10 industry pros weigh in

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally. Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey.

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4 ways technology is changing the public relations industry

Agility PR Solutions

The post 4 ways technology is changing the public relations industry appeared first on Agility PR Solutions. The public relations field is naturally respondent to changes in technology.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

2022 social commerce: Marketing leaders examine the state of the industry in new report

Agility PR Solutions

The post 2022 social commerce: Marketing leaders examine the state of the industry in new report appeared first on Agility PR Solutions.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. CAREER LADDER PR Industry The Workplace

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition.

CoverageBook 2. AI? No. Full data attribution for PR? No. But a big step forward in measurement & evaluation for the PR Industry.

The Resolution Blog

But a big step forward in measurement & evaluation for the PR Industry. CoverageBook 2?! But before we go there…. Let’s rewind. We launched CoverageBook way back in 2014. With an aim to help PR teams of all shapes and sizes showcase and measure their work. With minimal faff.

3 PR pros predict the future of the PR industry

Muck Rack

3 PR pros predict the future of the PR industry