News Release Benchmarks for the Technology Industry

Onclusive

Onclusive & Business Wire Team Up to Identify Characteristics of a Winning News Release In a first-of-its-kind research study in 2020, we analyzed press releases across two dozen industries to better understand syndicated pick-up, social media engagement, and editorial coverage.

10 Top Media Trends for 2021

PR Daily

The COVID-19 pandemic and the ensuing economic crisis changed how people live and how industries operate. Leadership Communications Media Relations PR Industry Storytelling Visual & Video Communications

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How to combat ageism in the PR industry

PR Daily

Discrimination against older and experienced workers has existed for many years, but today it has become a routine practice in technology and many other industries. The post How to combat ageism in the PR industry appeared first on PR Daily.

How to approach industry awards in 2021

PR Daily

Up until 2020, one of the biggest selling points for industry awards were the corresponding ceremonies, described as opportunities to “get the industry together” and “celebrate industry excellence.” With that in mind, are industry awards still worth applying for in 2021?

Medical Industry Public Relations

Ronn Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Here let’s look at public relations for physicians and other healthcare providers.

Does the PR industry have an image problem?

PR Daily

The post Does the PR industry have an image problem? Brand Journalism Leadership Communications Measurement Media Relations PR Industry Storytelling The WorkplacePR pros work hard to elevate public opinion about our companies and clients but what about ourselves?

Top industry resources for comms pros for Spring 2021

PR Daily

We’re putting together the best whitepapers and industry guidebooks offered by our partners from recent events and trainings. The post Top industry resources for comms pros for Spring 2021 appeared first on PR Daily. PR Industry Research Storytelling

The Impact of COVID-19 on the Journalism Industry – What Business Wire’s 2020 Media Survey Revealed | Business Wire Blog

Business Wire

It’s hard to find any industry or profession that was not impacted in some way by the spread of COVID-19. When trying to think of an industry that was not, beekeeping was the first profession that came to my mind. But what about the industry of news?

Survey 222

New industry PR awards announced

Stephen Waddington

Announcing a new PR award scheme because it’s an area in which the industry is undeserved. The PR industry doesn’t do enough to celebrate the excellence it delivers to the clients and organisations it serves. The industry is awash with unsung heros that deserve recognition.

What the Cision-Trendkite Merger Means for the Communications Industry

Onclusive

As the CEO of a leading communications technology company, I have been asked by many of our customers what this means for the industry. Generally, it is exciting to see continued investment in tools for the PR industry. They are paving a path for the entire industry to elevate itself through data and technology. This rationalization and the inevitable ensuing cost cutting that goes on is ultimately healthy for investors, and, perhaps, the industry.

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

But it’s downright disturbing when it happens to one that presumes to lead our industry. When news of its decision hit, some industry-watchers praised it, in part because it came in response to staff objections. The post Edelman Falls Short As PR Industry Leader appeared first on Crenshaw Communications. It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own.

How storytelling skills bolster your industry cred

PR Daily

When you are looking for your next PR role, it’s important to know how to frame your experience in a way that impresses the right audience: industry leaders. In an industry that changes as much as PR, making the right hire is crucial. CAREER LADDER PR Industry The Workplace

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge. A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . I’ve been around the block once or twice in my career, and along the way I’ve been exposed to some sayings, themes, ways of doing things, etc.

Industry leaders support PR pros in between roles with networking, training opportunities

PR Daily

How is the PR industry changing its approach to hiring and networking in the aftermath of the economic turmoil caused by COVID-19? The post Industry leaders support PR pros in between roles with networking, training opportunities appeared first on PR Daily.

Just starting out in PR? Here’s how to have an immediate impact on the industry

PR Daily

Not knowing how to do something, how to define an industry term, or where to find agency assets are all OK—but waiting six months to figure it out is not. Here’s how to have an immediate impact on the industry appeared first on PR Daily.

PR predictions for 2021: 10 industry pros weigh in

Muck Rack

PR predictions for 2021: 10 industry pros weigh in

2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Request a demo of Onclusive’s industry-leading PR analytics platform today! The post 2021 PRedictions: A look at what’s to come for the PR industry appeared first on Onclusive. In 2020, we have all experienced a year like no other.

What Tesla’s move to eliminate its PR department means for the industry

PR Daily

The move was first reported yesterday by Electrek, a news website that tracks the transportation industry’s shift from fossil fuels to electric. Here are some lessons for the PR industry from Tesla’s dramatic move.

Financial services industry’s brand intimacy struggles continue

Agility PR Solutions

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM.

How the PR industry can—and must—do more on DE&I

PR Daily

The post How the PR industry can—and must—do more on DE&I appeared first on PR Daily. Diversity and inclusion PR Industry The WorkplacePRSA Chair Garland Stansell makes the case for the actions that should be embraced in the months ahead.

Muck Rack adds newsletter authors to its industry-leading media database

Muck Rack

Muck Rack adds newsletter authors to its industry-leading media database

PR pros honor Black contributions to the industry for Black History Month

PR Daily

The evening was an opportunity for Black industry leaders to reflect on their journeys, lessons and experiences and share dreams and tips for accelerating progress on racial equality in the industry going forward. Her advice for Black PR pros looking for their place in the industry? “We

Report: 2020 leaves its mark on the PR industry

PR Daily

The post Report: 2020 leaves its mark on the PR industry appeared first on PR Daily. Branding Content Marketing Crisis Communications Marketing Media Relations PR Industry Research Snapshot The Workplace Visual & Video Communications Writing & EditingFor USC’s Annenberg School 2021 Relevance Report, respondents share new priorities and attitudes when looking to a post-COVID future. What will be the lasting effects of what has been a very challenging year for so many?

Reporting on the state of the PR industry

Onclusive

Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations QualcommNearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Trends and challenges in the customer success industry

Agility PR Solutions

A newly released report from ChurnZero, ESG, and Higher Logic, the inaugural Customer Success Leadership Study, uncovers the latest trends and challenges facing the customer success industry and the influence they have within their organization.

UK Survey Results Reveal PR Industry in Upheaval as it Comes to Terms with COVID-19 and Brexit | Business Wire Blog

Business Wire

This is the headline finding of a #FuturePRoof survey of the public relations industry to understand the effect COVID-19 has had on practitioners both personally and professionally. Productivity planning is crucial to business resilience finds the latest #FuturePRoof survey.

Survey 222

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

How can we truly move our industries forward with thought-provoking content and discussions? But not thought leadership in terms of ‘being an authority in your industry.’ Predictions from 20 industry experts appeared first on PR Daily.

Do industry benchmarks for social media still hold value?

PR Daily

In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns.

Marketing lessons from the South Korean beauty industry

PR Daily

The global cosmetics industry’s revenue is expected to grow to at least $ 379 billion , and skin care is its main driver. The post Marketing lessons from the South Korean beauty industry appeared first on PR Daily. The nation exported nearly $625 million in cosmetics to the U.S.

Lockdown creative industry awards 2020

Stephen Waddington

There's no need for industry awards for at least 12 months. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months. industryI've written up the winners across all categories.

Breaking the language barrier in today’s international influencer marketing industry

Agility PR Solutions

The post Breaking the language barrier in today’s international influencer marketing industry appeared first on Agility PR Solutions. Is influencer marketing just hype or is it here to stay?

PR industry resilient but COVID-19 leaves significant human cost

Stephen Waddington

It finds an industry getting to grips with structural changes, managing the health impact of COVID-19, and bracing for Brexit. Ingham’s view, informed by the 35,000 members of the PRCA, was that the industry would shrink by as much as a fifth. Industry talent is in a state of upheaval.

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Despite COVID’s societal havoc, it may have permanently elevated the comms industry

Agility PR Solutions

The post Despite COVID’s societal havoc, it may have permanently elevated the comms industry appeared first on Agility PR Solutions.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We Even with all of that, the fact remains that the backbone of the industry are the journalists themselves.

Where is the PR Industry Heading in 2015?

Ronn Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success. At the same time, many PR professionals are realizing that they need to maintain a cutting edge perspective to ensure [.]. appeared first on Ronn Torossian 5W Public Relations CEO Blog. Business PR Agency Ronn Torossian 5WPR CEO

The cannabis industry needs PR—here’s the UK breakdown

Agility PR Solutions

The UK’s legal cannabis industry is growing at an exponential rate. The post The cannabis industry needs PR—here’s the UK breakdown appeared first on Agility PR Solutions.

Marketing and PR trends that are impacting the Fintech industry

Agility PR Solutions

To succeed in the harsh world of digital advertising, you need to focus on more than the industry in which you operate. The post Marketing and PR trends that are impacting the Fintech industry appeared first on Agility PR Solutions.

A Guide to Breaking into the PR Industry

Ronn Torossian

According to 0to5.com, “the PR industry is on the rise- a reflection of the growing need for great communications and the growth of social media outlets.” The post A Guide to Breaking into the PR Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. The days of traditional public relations are over, but career opportunities and the importance of creativity and social media savvy are more important than ever before.

How to Research Industry Trends Hassle-Free

Shift Communications

What time and resources are we committing to understanding overall cultural trends and our industry’s current relevant news? For starters, we’ll explore not only why we should be dedicating time and resources to research industry trends but also how to do it completely hassle-free. All of these can be used to research industry trends and current news: Google News. This provides insights into what constitutes top performing content for our direct industry competitors.