Medical Industry Public Relations

Ron Torossian

The medical industry involves many different parts and options – there’s big pharma, hospice, practitioners, and more. The post Medical Industry Public Relations appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Infographic: Key 2016 Events That Shaped the Media Industry


Featured Media Research Media Monitoring Media Analysis Trends media relations public relations media industry journalist State of the Media timelineIn the many years we’ve been doing our State of the Media Report , perhaps no year was as transformational or monumental as 2016. With a presidential election taking place, the issue of “fake news” came to the forefront of public conversation, leading journalists to feel that they have lost public trust.

Reporting on the state of the PR industry


Industry Insights & Trends AirPR AirPR Analyst earned media Experian Kiva McGraw Hill media relations owned media PR education PR industry PR retrospective PR tips public relations Qualcomm

Breakdown of the State of the PR Industry (from altitude)

Ishmael's Corner

The post Breakdown of the State of the PR Industry (from altitude) appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Most of those in the over-50 crowd remember a movie called “Wall Street.”

Why You Should Enter Industry Award Programs

HMA Public Relations

Industry awards are a great way to demonstrate to clients how good the work is that you do for them. The post Why You Should Enter Industry Award Programs appeared first on HMA Public Relations.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

As CEO of an organization that represents newspapers across Canada and provides a wide range of services to their media members, Hinds knows firsthand the main challenge that the newspaper industry is facing. Hinds is optimistic that the newspaper industry can take advantage. “We

Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry

Ron Torossian

The post Silicon Valley’s Next Victim: Tech Powerhouses Like Apple Looking to Disrupt the Banking Industry appeared first on 5WPR CEO Ronn Torossian Founder's Blog. According to experts, it could be time for banking companies to sound the alarm.

Clichés of the PR Industry

PR Expanded

They say this because they have a certain amount of experience in particular industry, or similar experience working inside a related company. The post Clichés of the PR Industry appeared first on Deirdre Breakenridge.

Industry Recognition Matters

Ishmael's Corner

The post Industry Recognition Matters appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. We learned earlier this month that The Holmes Report named us one of five finalists for Tech Agency of the Year in the U.S. While some pooh-pooh awards, I view the Holmes Report recognition as a big deal. Our staff works damn hard.

Google Schools the PR Industry

The Proactive Report

It’s a sad comment on the state of the PR industry when a search engine has to teach us how to write press releases. A few weeks ago I wrote about how the Google Panda 4.0 update was affecting PR content. One of the major effects of the Panda 4.0

Industry Recognition Matters

The Hoffman Agency

Paul Holmes, Aarti Shah and Arun Sudhaman — The Holmes Report brain trust — have been observing and writing on the communications industry for years. That’s why it’s so satisfying to be among the elite in the communications industry again.

Where is the PR Industry Heading in 2015?

Ron Torossian

The post Where is the PR Industry Heading in 2015? These days, more and more business owners are realizing that attaining excellent PR services can help them take their companies to unprecedented levels of success.

Infographic: 6 trends shaping the digital advertising industry

PR Daily

What role will artificial intelligence play in the industry? Digital channels are dominating the advertising market. As the landscape expands, new avenues for distribution and, ultimately, new challenges are constantly presented. Which channels will see the largest growth?

4 tips to become an industry influencer

Public Relations Sydney

Becoming a person of influence in your industry can be very rewarding. An industry influencer is someone who is regarded as being in-the-know; someone who others in their industry look to for […].

Digital is Driving PR Industry Growth

The Proactive Report

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. Statista predicts that by 2019 spend on social and digital media will grow to $17 billion in the US alone. In 2013 87% of US companies were already using social media marketing. We’re now at 89%.

ICCO Summit Considers Future of PR Industry

Media Bullseye

The Global International Communications Consultancy Organisation (ICCO) Summit, held on 29-30 September in Oxford, England brought together inspiring speakers from PR consultancies around the world, to address the challenges affecting the PR industry today.

5 Steps to Marketing at an Event Outside of Your Industry


Even if you’re not creating a marketing campaign on this scale, The North Face illustrates how a brand can leverage other industries to create an authentic event experience. Instead of trying to force a connection between your product and another industry, let one naturally develop.

Our Industry, Your Answers: Breaking Down the 2018 JOTW Communications Survey

Waxing UnLyrical

A recent survey conducted by Ned Lundquist’s Job of the Week (JOTW) in partnership with Sword and the Script Media, LLC sought to find out the true status of our industry. Another 50% brought on an agency partner based off an industry specialty or experience reaching a particular audience.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Because PR is relevant to nearly every industry, practitioners can tailor a career in any number of ways. One notable distinction: becoming an industry-specific specialist or PR generalist. Is industry specialist the right path for you?

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

Fresh Take on “Influence” in the Tech Industry

Ishmael's Corner

The search for influence in the tech industry can at times resemble the hunt by Ponce de León for the Fountain of Youth. The post Fresh Take on “Influence” in the Tech Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

Confessions of a public relations industry award judge

Stephen Waddington

I’ve been judging industry awards. Internal communications and vertical industry categories are almost always under indexed in public relations award schemes. The post Confessions of a public relations industry award judge appeared first on Stephen Waddington. It’s good to see what other agencies and organisations are up to. Here are 21 insights that may prove useful if you’re looking to win an accolade for your public relations work. #1 1 Proofing.

Explore How Artificial Intelligence Will Transform the Marketing Industry, and Your Career

PR 20/20

So I knew theoretically what was possible, but I had no idea if the technology truly existed to transform our agency, the marketing industry and the business world at large. The opportunities are endless for marketers and entrepreneurs with the will and vision to transform the industry.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

This post is about the potential risks Wikipedia may present to your organization and/or industry. Let’s use the healthcare industry as an example, as their Wikipedia risk is amongst the greatest. Wikipedia’s risk on the healthcare industry.

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Netflix Expansion Signals a Race in the Video Streaming Industry

Ron Torossian

The post Netflix Expansion Signals a Race in the Video Streaming Industry appeared first on Ronn Torossian 5WPR CEO Blog - 5W Public Relations PR Agency. The biggest success in the world of streaming entertainment is now poised to expand even further.

Performance gap reveals gender bias in PR industry

PR Daily

Two-thirds of communicators in the global PR industry are women, as was revealed in a recent study from the Organization of Canadian Women inPublic Relations and the Organization of American Women in Public. Women don’t rule the PR world—at least, not yet.

What a Budding Cannabis Industry Means for PR Pros


I never would have guessed there’d be a place for PR in an industry where the product is still considered taboo to many and the name of the game is to keep things discreet. The post What a Budding Cannabis Industry Means for PR Pros appeared first on Barokas Public Relations.

6 Ways Women Can Thrive in the PR Industry

PR in Your Pajamas

Today’s guest post talks about the increasingly large role of women in the PR industry. When it comes to sheer volume, women dominate the PR industry. industries, as captured in this infographic about women in business. Women have already made enormous strides in the work world, and the female-dominated PR industry is uniquely positioned to lead the way to real equality. What else do women need to thrive in the PR industry?

Media monitoring and analysis: examining energy industry challenges

Media Bullseye

The energy industry, broadly speaking, matches all three of these challenging conditions. Fossil fuel and nuclear industries have vocal environmental critics, but alternative energy sources have critics too.

Banking on Marijuana: Study Reveals Public Perception of Serving the Legal Cannabis Industry


It’s no secret that the legal marijuana industry is exploding right now. The results of the presidential election and suggested cabinet appointments has also cast some doubt on the industry’s prospects. Financial Public Relations Reputation marijuana industry

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

With the technology evolution, the events industry has exploded because people are out of their offices. The other thing that’s occurred is the events industry has evolved from being logistics-oriented to being opportunistic. Events are a microcosm of an industry.

How Harry Potter Can Help Industry Pros

Shift Communications

In fact, they can be essential for building a successful career in this industry. In preparation for your own sorting hat ceremony via the quiz below, here’s a look at the four houses (in detail for you non-Potterheads) and how their traits tie into industry life and professional success….

Marketing jobs of the future signal sharp turn for industry

Communications Conversations

Last week, I attended the annual MIMA Summit in downtown Minneapolis. As always, a tremendous event (great work by Holly Speath and Bryan Vincent who spearhead the event).

Spotting Trends in the PR Industry

Flack Me

Category: Flack Me Summary: Trend spotting in the PR industry is a bit like trying to capture lightning in a bottle. Is it important to stay up with the latest industry trends With the way things come and go, it can be a tough task. What does it take to see what’s coming next? We asked a few public relations pros to weigh in with their views on the topic.

Global Communications Report: Predicting the future of the PR industry

Media Bullseye

The results of these surveys revealed interesting insight about the current state of the industry and where it is headed. When asked about how the industry will be described going forward, the survey yielded different responses from PR professionals and marketers than PR students.

5 industry leaders name their top PR success metric

PR Daily

What matters most in public relations? It’s a puzzler that falls somewhere between achieving world peace and figuring out how to peel a hard-boiled egg in one fell swoop.

There’s No One Path to Agency or Industry Life

Shift Communications

As with many industries these days, people come to agency life from all walks. SHIFT has been around for 12 years now, and we’ve had many folks on staff who’ve successfully transitioned from another area of the industry or from another profession altogether.

Independent Consultants Share Insights on the Future of the Industry

Solo PR Pro

In the communications industry, we read and hear about trends all the time. We are an industry that measures, predicts and attempts to stay ahead of the next big thing.

Top 6 questions public relations students ask us about the PR industry

Axia PR

At some point during their education, most public relations students receive the assignment to interview PR professionals about the industry, the job and to offer advice to someone considering a career in the profession. A guide for a PR informational interview. Trying to find a PR practitioner who is willing to speak to you can be frustrating. We know that PR pros are busy; and we also understand how important it is to help students prepare for their future in PR.