Google’s Content Rules

The Proactive Report

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement.

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An Introduction to Google Primer

Ronn Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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How Google Crafted Its Communications When It Exited China

Ishmael's Corner

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Google races to shutter Google+ after huge second data breach

PR Daily

Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data.

Google, Trust and SEO

The Proactive Report

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?

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Google, you Complete Me! (A warm Thanksgiving tale)

Flack's Revenge

After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt.

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.

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Digital PR and the Google Penguin

The Proactive Report

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO

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Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

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How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Infographic: How to get the most from your Google Drive

PR Daily

The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams. Google Drive, Google’s backup storage in the cloud, helps users collaborate and save their work to maximize efficiency and protect their projects.

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Alphabet shutters Google+ following data breach

PR Daily

Google+ is finally closing its doors following a report that forced Google to disclose a data breach that might have affected hundreds of thousands of users. Google said in a. CNBC reported: Google.

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Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0

Google Plus announces redesign

PR Daily

Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”

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Google expands translations’ gender pronouns to increase diversity

PR Daily

Google is driving diversity and inclusion initiatives with its latest artificial intelligence tools. On Thursday, the company announced that its Google Translate feature now includes feminine and masculine options for words in several languages.

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

Google announces end of forced arbitration for sexual harassment claims

PR Daily

Google is following up on its promise to bring real change after demonstrators staged a worldwide protest. Now, Google says it will end that practice, specifically for sexual harassment claims. Google protected Mr. Rubin , the “father of Android,” after he was accused of harassment. ].

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

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Infographic: 45 ways Google makes your job easier

PR Daily

Did you know you can use Google as a timer or stopwatch? There are a lot of shortcuts and tricks you can use with Google. Some minor changes to how you search on Google can help you with your productivity and get more done with less effort.

How to show up in Google’s ‘featured snippets’

PR Daily

Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images.

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As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

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Google looks to highlight positive news

PR Daily

Google wants to change your relationship with the news by offering a new tool to bring more positive stories from around the internet to the top of your newsfeed. Within that context, Google’s new feature comes across as another tech giant’s attempt to improve internet morale.

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8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.

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Google and Our World of Search in 2014

The Proactive Report

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?

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Infographic: A communicator’s guide to Google Chrome extensions

PR Daily

Google offers a wide range of add-ons for its web browser. For more Google Chrome Extensions that will help simplify your life (at work, at least), check out the full infographic.

Infographic: Google’s top 100 keywords

PR Daily

How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched eywords are the kings and queens of the SEO chess match.

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Google adds ‘Discover’ feed to homepage in AI push

PR Daily

Google has launched a major redesign of its signature search engine homepage for mobile users. The Verge reported : Google’s new Discover feed, which it announced as part of its 20th anniversary last month , has made its way to Google’s US homepage on mobile, as first noticed by.

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Google vice president: ‘Google Plus is not dead’

PR Daily

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.

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Marketers say Google is becoming the new local business homepage

Agility PR Solutions

The post Marketers say Google is becoming the new local business homepage appeared first on Agility PR Solutions.

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Google CEO Sundar Pichai wins kudos for testimony to Congress

PR Daily

Google’s head honcho, Sundar Pichai, made his debut before Congress on Tuesday, facing a wide range of inquiries, some more relevant than others, and some openly hostile—especially those about perceived bias in the platform’s algorithms. Collins: Contents of emails and Google documents.

Little-known facts about Google

PR Daily

You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.

Google’s search for transparency is hiding in plain sight

Agility PR Solutions

Case in point: The report in this week’s The Wall Street Journal that Google is shutting down Google+ following the discovery of a software glitch earlier this year that exposed user information of nearly 500,000 consumers.

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Google CEO promises stronger response to sexual misconduct

PR Daily

That tactic has backfired for Google, which paid three top executives millions during the past decade after they were accused of sexual misconduct. reported: Google gave Andy Rubin, the creator of Android mobile software, a hero’s farewell when he left the company.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.