Beware the Google+ Experts
JULY 18, 2011
The “experts are taking advantage of people who feel like they’re going to be left behind if they don’t figure out Google+. As of this writing, it has been 24 days since Google+ launched. Pay attention to Google+.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Introducing Google News Lab. And now Google News Lab has launched, which is billed as, “a new effort at Google to empower innovation at the intersection of technology and media.” Go play in the Google News Lab tutorials. By Gini Dietrich.
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently. The post Google+: The Social Platform We All Love to Hate appeared first on Spin Sucks.
Six Tips for Using Google+ Now
AUGUST 1, 2011
Well, much to my chagrin, I just saw that PRNews is offering Google+ training for $329. The first thing you want to do is create a Google profile, if you don’t already have one. Go to Google Profiles , sign into your Gmail account, and click on the edit profile button.
Should You Rely On Google Alone for Online Visibility?
MAY 9, 2016
Could you be relying on Google too much for online visibility? The post Should You Rely On Google Alone for Online Visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. appeared first on Spin Sucks.
Use Media Relations to Get on the First Page of Google
JANUARY 20, 2015
In the comments, Stephanie Vermillion asked, “Is there a suggested number of total content pieces you need to develop expertise on the main topic in the eyes of Google?” That is what develops your expertise on a topic—from a Google perspective—not how many times you discuss it.
How To Use Google Apps to be More Productive and Awesome
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.
10 Things to Consider As You Move to Google+
JULY 5, 2011
Something interesting is happening with Google+. Yes, you need to have Twitter and Facebook and (now) Google+. We don’t know yet what or if Google will be providing businesses, in terms of data on its customers, so best to collect it yourself now.
The Google+ Project Is Here
JUNE 29, 2011
Well, the Google+ Project is here (sort of – they’re rolling it out slowly to high influencers first) and I don’t know what to make of it. The Google+ Project Is Here originally appeared on Spin Sucks on June 29, 2011.
4 Ways to Leverage Google Analytics for PR Measurement
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.
The Future of Google+: Social Network or Search Enhancer?
NOVEMBER 15, 2011
I’ve been thinking a lot about Google+ since they launched their business pages last week. Google+ announced at 1 p.m. Google has paid brands (both company and personal) to jump to Plus and bring their networks with them.
What the Heck Is Google+?
JULY 4, 2011
I’ve spent the past four days in Google+ , trying to figure out if it’s a Facebook killer , a Twitter killer, or just one more social network we have to use. What the Heck Is Google+?
Creating Content Google Loves
MARCH 4, 2015
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.
Using Google AdWords to Test Your Messaging
OCTOBER 10, 2011
The blog post discusses how to use Google AdWords to test your messaging before you go to your customers and prospects with it. There are plenty of blog posts and tools from Google that teach you how to do this.
Google+ Changes Reinforce Importance of Owned Media
Rock the Status Quo
MARCH 2, 2015
Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).
Analyzing Google Analytics: The Best Features for PR Professionals
NOVEMBER 7, 2016
To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.
Get Twitter Follow and Google +1
JUNE 5, 2011
It may not come as a big surprise to you that Google is trying to beat Facebook. And it’s been a big week for both with Google +1 and Twitter follow launching. You’ll want to make sure you’re logged into Google. Go to Google and search for your website or blog.
Using Data from Google Tools to Boost Your PR Pitches
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.
Google Search Plus Your World: The Debate
JANUARY 23, 2012
I’m sure you’re as overwhelmed as I am with all Google+ search and looming FTC investigation stuff, but as marketers, it’s our jobs to stay on top of what is happening and how it can affect our clients or our companies. Fairness for Company Brands Not On Google+.
Little-known facts about Google
FEBRUARY 9, 2015
You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.
Airtime Rivals Skype and Google Hangouts
JULY 11, 2012
This time with a video chat service that is said to rival Skype and Google Hangouts. Social Media Video airtime google hangouts sean parker shawn fanning skype video chat video conferencing
Google +1 and the Future of Search
MAY 5, 2011
At face value, the new Google +1 seems like their latest foray into the world of “social” but it’s really much more than that. The +1 button is an incredibly important play for Google, one that will help build the future of their algorithm if widely adopted by Internet users.
Google Analytics Quiz
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Cross-Domain Tracking In Google Analytics
DECEMBER 12, 2011
Google analytics offers a wealth of tools for tracking website performance. You’re in luck, Google has a powerful data tracking app for this. As such, the data provided by Google analytics becomes a more accurate representation of actual site visitors and their behavior.
Some Google Changes and Google Plus Tips
FEBRUARY 28, 2012
I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.
How Indian Politicians are Using Google+ Hangouts
APRIL 19, 2013
But Google has completely changed the way we “hang out” with our near and dear ones. Image: SatishAcharya via Google, CC 3.0. Considering the power and reach of Google Hangouts, do you think they will become the next best alternative for PR professionals?
Is this the end for Google+?
MARCH 5, 2015
In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media
Beginners guide to google analytics for PR Teams
The Resolution Blog
JUNE 17, 2015
So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. Cmon Google.
Google Hangs Up on Popups and Hangouts [UML]
Sword and the Script
AUGUST 27, 2016
Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads.
Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly
JANUARY 29, 2015
And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Google provides you with a tool to check, simply click here and enter in your website URL.
Content and Links – Google’s Top Ranking Factors
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.
How Disney, Google & Snapchat Are Changing The Game For Native Ads
DECEMBER 6, 2015
Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google Translate users can select Aurebesh as a language to translate other language into (Aurebesh is fictional language created in the Star Wars universe).
How To Use Google Analytics for Same-Day Content Promotion
APRIL 13, 2015
You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting.
3 branding insights from Google's logo change
SEPTEMBER 4, 2015
Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet. Google’s new font, known as “Product Sans,” is the same used for Alphabet.
Friday Wrap #176: Google gets podcasting, RBS gets Facebook at Work, marketers get Moments
Holtz Communication + Technology
OCTOBER 30, 2015
Google Play Music will offer access to podcasts —I hope you’re a listener to at least one of the shows on the FIR Podcast Network. Google Play Music will offer a variety of podcasts through its interface.
Google’s Mobile Update and Online Visibility
The Proactive Report
APRIL 11, 2016
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.
As Google Authorship Ends, Finger Pointing Begins
Sword and the Script
AUGUST 29, 2014
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.
Fix Google Analytics Referral Spam
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.
3 Google Analytics Issues to Correct for Better Data
DECEMBER 16, 2015
In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console.
PR and the Google Customer Journey to Online Purchase
MARCH 7, 2016
In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.