An Introduction to Google Primer

Ron Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

Google 192

Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Google 151

Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?

Google 176

Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

Google 130

How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

New eBook: Audience Insight in the age of Google

The Resolution Blog

AnswerThePublic presents questions being asked on Google around specific topics. Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’.

eBook 130

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

Mobile 130

Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.

Google, Trust and SEO

The Proactive Report

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?

SEO 141

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.

Google 112

Digital PR and the Google Penguin

The Proactive Report

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO

Google 130

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

Mobile 100

Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).

Google 186

Google parent faces backlash over rejecting diversity plan

PR Daily

Google still has questions to answer about inclusion and workplace equality. An employee and investor initiative to promote greater diversity at Google was voted down at the latest shareholder meeting of Google’s parent company, Alphabet. Google has also been the target of.

What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0

9 crucial Google updates, explained

PR Daily

Internet denizens are beholden to the great and powerful Google, which gobbles up more than 80 percent of global search engine market share. When Google speaks, content creators should listen—and pivot accordingly. Fred” is Google’s latest update.

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.

Google and Our World of Search in 2014

The Proactive Report

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?

Google 130

What Google’s ‘core algorithm changes’ mean for your website

PR Daily

Google is continually updating its algorithm—but the current modification is significant. Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines. Google SearchLiaison (@searchliaison) March 12, 2018.

Google News: a new way to spread the story

Presspage

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. What is Google News?

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Google’s response to public outrage at this fake news? Google has changed the world as we know it; shouldn’t we cut it some slack?

Google 184

Google sparks outcry after dropping ‘Don’t be evil’ guidance

PR Daily

Google has dropped an unofficial slogan from its internal paperwork—and the reason has some consumers concerned. When Google was reorganized under a new parent company, Alphabet, in 2015, Alphabet assumed a slightly adjusted version.

Add Google Pixel Retargeting to your website

Axia PR

What’s Google Pixel Retargeting? Google Analytics is a free analytics service that helps you measure your company’s advertising ROI as well as track video and social networking sites and applications. Google Pixel Retargeting is really a Google Analytics tracking code snippet placed on your website that enables you to track the visitors to your site and generate reports that help you with your marketing.

Is this the end for Google+?

Shift Communications

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media

What will Google penalize your organization for?

PR Daily

The influence of Google on business is unquestionable. If a business isn’t ranking well in Google search, it’s losing potential profits. Google applies its cloaking penalty when a website displays its full content to Google but restricts what users can access.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. How True is Google Docs to HTML?

Google 174

Google’s Creeping Me Out

Flatiron Communications

And, yes, nearly every product or service I search on Google will invariably surface as a display or text-based ad on random sites repeatedly for weeks to come. Still, I didn’t expect Google to be scraping my private Gmails, and especially my premium Gmail-hosted business account.

Google Alerts New Look & the Google/Twitter Impact on Social Signals

Rock the Status Quo

Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Some exciting things happened this week!

Google 130

Google Plus announces redesign

PR Daily

Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”

How to use Google to craft great headlines

PR Daily

and the Google Keyword Planner , but for the majority of PR pros, this is way more than you need. Google Trends. Let’s face it—it’s extremely difficult to attract audiences.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console.

PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

Google launches mobile-first search result indexing

PR Daily

The trend of mobile content consumption has been growing—and search engines such as Google are taking note. On Monday, Google announced the change on its Webmaster Central Blog : Today we’re announcing that after a year and a half. Google did tell us last October that a limited number.

Google vice president: ‘Google Plus is not dead’

PR Daily

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.

Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.