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Using Google Trends To Find Media Hooks

Ronn Torossian

Learn how to leverage Google Trends data to create timely media hooks and content strategies, including tips for story timing, topic comparison and keyword analysis The post Using Google Trends To Find Media Hooks appeared first on.

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Benchmarking brand awareness using Google Trends to measure the impact of PR campaigns

The Resolution Blog

We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use.

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A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook. While there is a technical element to it, PR plays a bigger role than you may think.

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Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. But for […].

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Rebrand Roulette: How Google and Walmart’s Logo Updates Played in the Press

Agility PR Solutions

Walmart unveiled a more modern wordmark and a refreshed spark icon, while Google made fine adjustments to its iconic four-color “G” for greater clarity on high-resolution screens.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

There are many free courses you can take from Google (AI and analytics) and HubSpot (all kinds of classes). Google offers free courses on analytics and AI. I strongly recommend new job seekers and college graduates start with Google Analytics and AdWords courses. Why is that true in PR and comms? N value was not provided.

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June 2024 Google Link Spam Update: What It Really Did to Sites

Buzzstream

In June 2024, Google announced a new spam update to combat spammy link tactics and manipulation. This can be a negative signal to Google, especially when the sites have low DR. For example, I see several similar posts posted about “cold emailing illegal” within days of each other. Here’s what their traffic looks like.

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