AirPR

MARCH 4, 2015

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

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Google Conference Meeting Engineering 90

Cision

JUNE 7, 2017

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

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Reputation Google How To Television 90

Cision

FEBRUARY 13, 2017

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.

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Google Mobile Skype Real Estate 60

Cision

MAY 10, 2017

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. How True is Google Docs to HTML?

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Google Enterprise How To System 97

Cision

JULY 22, 2016

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

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Analytics Google Measurement SEO 61

Media Bullseye

NOVEMBER 7, 2016

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

Analytics 57

Analytics Google Data Report 57

Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Analytics 17

Analytics Google eBook Data 17

Waxing UnLyrical

APRIL 19, 2013

But Google has completely changed the way we “hang out” with our near and dear ones. Image: SatishAcharya via Google, CC 3.0. Considering the power and reach of Google Hangouts, do you think they will become the next best alternative for PR professionals?

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Google Government Television YouTube 43

Shift Communications

MARCH 5, 2015

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media

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Google Data Advertising Advertising 28

PR Daily

FEBRUARY 9, 2015

You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.

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Google Infographics YouTube System 60

Waxing UnLyrical

FEBRUARY 28, 2012

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.

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Google Facebook Local B2B 32

The Proactive Report

JULY 20, 2016

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.

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Google Study Digital PR Meeting 28

Melissa Agnes

JANUARY 29, 2015

And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Google provides you with a tool to check, simply click here and enter in your website URL.

Crisis Communications 108

Crisis Communications Mobile Google Crisis 108

PR Daily

JULY 19, 2016

Google’s suite of apps touches every facet of corporate communications, from search to analytics and even social media. Still, most communicators haven’t updated their Google strategies to keep up with the digital giant’s new “mobile first” mindset. Overlooking Google Plus.

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Google Analytics SEO Mobile 45

Cision

DECEMBER 6, 2015

Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google Translate users can select Aurebesh as a language to translate other language into (Aurebesh is fictional language created in the Star Wars universe).

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Google Film Energy Travel 79

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

Mobile 21

Mobile Google Guidelines Web 21

Shift Communications

APRIL 13, 2015

You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting.

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Analytics Google System Construction 60

PR Daily

SEPTEMBER 4, 2015

Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet. Google’s new font, known as “Product Sans,” is the same used for Alphabet.

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Google Mobile Brand Branding 54

Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console.

Analytics 26

Analytics Google Data Engineering 26

Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.

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Analytics Google Data Technology 18

Shift Communications

MARCH 7, 2016

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

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B2C Google B2B System 25

Norton's Notes

FEBRUARY 25, 2016

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. It’s actually Google chrome users like me that are driving their growth though.

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Advertising Advertising Google Engineering 32

Sword and the Script

AUGUST 27, 2016

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads.

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Google Transportation Mobile B2B 26

The Resolution Blog

JUNE 17, 2015

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. Cmon Google.

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Analytics Google Software Report 67

PR Daily

FEBRUARY 22, 2015

Have you ever searched your name on Google? During the past few years, Google has made multiple algorithm updates. Results coming from a domain such as The New York Times are considered very credible by Google. If not, have you searched your favorite celebrity?

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Google SEO Engineering YouTube 54

PR Daily

MAY 29, 2015

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.

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Google Analytics Community Journalism 34

Norton's Notes

APRIL 23, 2015

I won’t bore you with the full details but I cover a wide variety of elements in the seminar including the beautiful graphical Enterprise solutions right down to the free monitoring tools and let’s face it no free monitoring tool list could be without our good old friend Google Alerts.

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Google System Publicity Enterprise 21

Shift Communications

SEPTEMBER 14, 2015

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Analytics Google Publicity eBook 33

David PR Group

MAY 27, 2015

Employers may instantly check credentials by using Google searches, and they’re looking for a lot more than proof of matriculation. You Will Be Googled. You will be Googled. Prospective employers will likely Google your name and see what comes up.

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Google Publicity Privacy Fashion 32

The Proactive Report

APRIL 11, 2016

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

Mobile 16

Mobile Google Guidelines Web 16

Cision

APRIL 27, 2015

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

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Analytics Google Data Enterprise 45

Waxing UnLyrical

APRIL 11, 2013

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” On The Death Of Google Reader is a post from: Waxing UnLyrical.

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Google Groups Consumer Twitter 28

Shift Communications

JUNE 29, 2015

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

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Video Google Storytelling Tools 39

Melissa Agnes

MAY 7, 2014

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. So just what is Google Glass?

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Privacy Google Data YouTube 47

The Proactive Report

JUNE 29, 2015

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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Google Training Engineering Web 11

PR Daily

JANUARY 21, 2016

Google unveils real-time ad platform. As online advertising grows in popularity, Google is making it easier for marketers to jump on trends as they happen. Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year.

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Google YouTube Viral Survey 54

Sword and the Script

AUGUST 29, 2014

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

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Google Web Film Tools 24

Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. What Google Analytics can and can’t measure in PR. No prior experience with Google Analytics needed.

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Analytics Google Measurement Agency 22

PR Daily

DECEMBER 7, 2016

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

Local 14

Local Google Corporate Twitter 14

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. Google Data Studio is visualization software for your data. How to map your buyer’s journey with Data Studio and Google Analytics.

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Software Publicity YouTube Google 12