Google’s Content Rules

The Proactive Report

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement.

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How Google Crafted Its Communications When It Exited China

Ishmael's Corner

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

An Introduction to Google Primer

Ron Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Google, Trust and SEO

The Proactive Report

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?

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Digital PR and the Google Penguin

The Proactive Report

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO

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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

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Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0

Infographic: Google’s top 100 keywords

PR Daily

How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched eywords are the kings and queens of the SEO chess match.

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Google and Our World of Search in 2014

The Proactive Report

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.

Google News: a new way to spread the story

Presspage

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. What is Google News?

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New eBook: Audience Insight in the age of Google

The Resolution Blog

AnswerThePublic presents questions being asked on Google around specific topics. Sophie has poured her audience insight knowledge and tips and tricks of AnswerThePublic into new eBook ‘Audience Insight in the age of Google’.

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

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PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com.

Google offers celebrity Q&A videos in search results

PR Daily

Google is offering influencers a golden opportunity to speak directly to their followers. A new app, called Cameos , enables celebrities to post videos answering questions posed in the Google search engine. The feature is an extension of the company’s “Posts on Google” platform.

Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).

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Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Google’s response to public outrage at this fake news? Google has changed the world as we know it; shouldn’t we cut it some slack?

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In a streamlining effort, Google discards ‘AdWords’ brand

PR Daily

Google wants to simplify its advertising products. Now the company is consolidating many of its products into three encompassing brands: Google Ads, Google Marketing Platform and Google Ad Manager. Pricing should remain the same, Google says.

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What Google Says About Email Outreach Campaign Deliverability

Buzzstream

Risher, Google’s director of product management responsible for preventing unwanted emails, was interviewed by Casey Newton. Google evaluates campaign emails holistically. Bet on Google, Microsoft and other mail providers getting better and better at this over time.

Are you taking full advantage of Google tools?

PR Daily

Google is a household name today. Most modern professionals are already familiar with the basics of Gmail, Google Calendar and Hangouts—and many think that’s all they need to know. Structure your Google Drive in a way that makes it easy to find what you need.

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What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

Did Google Kill the Traditional Press Release?

ISEBOX

On May 20, 2014, Google announced the release of Panda 4.0, While there is some debate over whether Google intentionally targeted press release sites , there is no doubt the impact has been felt across the newswire and public relations industry. Here is some insight into the Google release and what it could mean for the future of the public relations: What’s behind the Panda 4.0 When Google’s evangelist Matt Cutts tweeted the release of Panda 4.0,

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9 crucial Google updates, explained

PR Daily

Internet denizens are beholden to the great and powerful Google, which gobbles up more than 80 percent of global search engine market share. When Google speaks, content creators should listen—and pivot accordingly. Fred” is Google’s latest update.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) Google? Google meets Social. Google is this crazy big search engine we all love. According to Singer, Google Analytics is this unique product, this “Switzerland,” within Google.

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Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. And you thought being on page one of Google was tough!

Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. And you thought being on page one of Google was tough!

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. How True is Google Docs to HTML?

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.

Ok Google, how do you optimise PR in the age of voice search?

PR in High Definition

The last time you spoke to Alexa, Cortana, Siri or Google, it may have felt a little strange, but tech companies are pouring money into developing voice technology and placing their bets on the major impact it’ll have on our daily lives. As a reader of Firefly blogs, you’ll know that for some time now we have put a large emphasis on optimising PR for search, given the changes in search algorithms from both Google and Bing. And you thought being on page one of Google was tough!