Creating Content Google Loves

Onclusive

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

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An Introduction to Google Primer

Ronn Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog. Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer

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How Google Crafted Its Communications When It Exited China

Ishmael's Corner

Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

7 best Google Alerts alternatives

Awario

If you care about your online presence, you need a Google Alert alternative. This is a list of such tools

Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. It’s likely that Google’s PR team was wary of his appearing before the House Judiciary Committee. Google was also helped by Pichai’s demeanor.

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. However, because awareness and perception are inherently difficult to measure, it’s important to measure their indirect impact, which can be done using Google Analytics. Google Analytics is great for measurement, but it can have an impact on strategy as well.

3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients. With Google My Business you can list the exact address and location of your business on a map and searchers can get precise directions to your office. Social Media Case Studies google google my busienss local SEO

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. For example, tweet the hamburger emoji and mention @Google on Twitter, and it will send you a list of nearby restaurants that serve hamburgers. This week, Google made available 200 emoji Tweet functions.

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As Google overhauls its culture, it strives for transparency

PR Daily

Google wants to clear the air about its culture of harassment—but that means letting specifics emerge. As we reported on PR Daily : Pichai tried to position Google’s history as part of a national reckoning—and to deflect blame for the company’s actions before he became CEO. Now, new details are emerging about payouts to Google executives accused of misconduct. Does Google’s first response still get a passing grade? Google declined to comment on that decision. “My

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Video tips from Google’s Zynara Ng

PR Daily

The post Video tips from Google’s Zynara Ng appeared first on PR Daily. Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. Editor’s note: This story is taken from Ragan Communications’ distance-learning portal RaganTraining.com. The site contains hundreds of hours of case studies, video presentations, and interactive courses. Learn more about this session.

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends, Google Correlate and Think with Google are three of the tools we use most often. Google Trends. They can also use Google Trends to help dictate the timeline within their pitch calendars. Google Correlate.

Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. This is direct from Google as to what they regard as quality content. Content Marketing google quality update.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. Google is working on a solution.

Google Plus announces redesign

PR Daily

Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Social media managers will recall Google Plus as the place where they also post whatever’s on Facebook and Twitter—also known as the site that that one co-worker swears by but can’t actually prove out with metrics. Now focused around interests, the new Google+ is much simpler. Google reported that an average of 1.2

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5 Advanced Techniques for Using Google Like a Pro

Cision

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for. Media Blog

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Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move. However, these answers have already been available in Google searches, so the change might not be severe. When does Google hide the main search results?

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. ” She had all the “Google-Juice.” ” Fast-forward to today and now when you type my name into a Google search, I come up within the first fourteen pages of results.

Google pushes new ads in bid to outpace Amazon and Instagram

PR Daily

Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. Google wants a bigger piece of the online advertising pie—and that means competing with Amazon and Instagram for shoppers. The internet company generates billions in ad revenue annually, but recent skittishness from investors over revenue growth has forced Google to aggressively pursue new channels. What do you think of Google’s new ads, PR Daily readers?

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What will Google penalize your organization for?

PR Daily

The influence of Google on business is unquestionable. If a business isn’t ranking well in Google’s search results, it’s losing potential profits. Though most webmasters and site owners are aware of Google penalties, and know to avoid them, they might not fully understand what causes these dreaded consequences. Google applies its cloaking penalty when a website displays its full content to Google but restricts what users can access.

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Google says pay equity study shows men were underpaid

PR Daily

Google hopes its latest internal findings will ease the tension around pay equity. As part of a national debate over equal access and compensation, Google has been a key target for criticism about workplace discrimination and bias. Google has denied paying women less, and the company agreed that compensation among similar job titles was not by itself a complete measure of equity. Some critics questioned the methodology Google used in deriving its numbers.

Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising.

As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Google has killed more than 3,000 projects according to Slate, though not all of them have had the fanfare of Wave, Buzz or Reader. Google is the web.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Here are some steps to keep in mind when thinking about measuring and reporting on the success of a B2B tech hit through Google analytics. Analytics Data-Driven PR Google Analytics Marketing Technology Public Relations Tools b2b tech B2B Tech PR google analytics

Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2 million through the Google News Initiative. Some noted that the number seemed very similar to Google’s initiative from last year. CNN continued: Google, which posted a profit of $9.19

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Conservative Party in dodgy postal vote Google ad data capture

Stephen Waddington

The Conservative Party is running a Google Ad campaign targeting voters seeking to register to postal vote. The Conservative Party postal vote Google ad appeared at the top of the page in search results today above the official Electoral Commission and Government websites for voter registration. It’s a dodgy means of data capture. Polling Day on 12 December will be a cold day with limited day light hours. Postal voting is likely to be popular.

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Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes. Now Google has to explain why it didn’t tell consumers about a microphone in one of its smart home products. Google has called the lack of disclosure an “error.”.

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How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts.

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Google races to shutter Google+ after huge second data breach

PR Daily

Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Now the company says that due to a flaw in a recent update, account information marked as private was available for developers with Google+ APIs to access. to improperly access Facebook user data, but Google says there is no evidence any developers downloaded the data.

Google vice president: ‘Google Plus is not dead’

PR Daily

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Bradley Horowitz, Google’s vice president of Streams, Photos and Sharing, recently told Backchannel’s editor in chief Steven Levy : “No, Google Plus is not dead. Google Hangouts is already a standalone messaging and video chat service, and Google Photos. debuted at Google’s I/O developer conference Thursday.

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How to show up in Google’s ‘featured snippets’

PR Daily

When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images. million featured snippets on Google.

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8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Here are eight gratis Google gems to take advantage of: 1. Google Page Speed. Google Mobile-Friendly Test. Google AdWords. Google AdWords Keyword Planner. Google Analytics.

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Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Apple and Google should remove it immediately from stores. Okay Google, what the hell??? "The The Absher app is hosted by both Google and Apple." The Absher app is hosted by both Google and Apple."

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4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. To help you get started, we’ve outlined our top four Google Analytics tips for tracking activity and digging into your target audiences’ behaviors. Best Practices Featured Google Analytics PR measurement

Google’s Content Rules

The Proactive Report

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”.

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Yielding to pressure, Google sets minimum wage, adds benefits for temps

PR Daily

For Google, that meant turning to media outlets to share its news. Google’s mission is to “organize the world’s information and make it universally accessible.” Google routinely denies TVCs access to information that is relevant to our jobs and our lives. And when 20,000 full-time and TVC Google employees walked out to demand equal treatment for all workers, TVCs were again excluded from the company-wide discussion held a week later. PR Google tech

Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014). Why it is so important Google Plus, Instagram, YouTube, Facebook, Twitter, Pinterest – all of these social media platforms belong to someone else. Is anyone surprised? I’m not.

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Google, you Complete Me! (A warm Thanksgiving tale)

Flack's Revenge

After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt. The post Google, you Complete Me! (A It started several months ago. I was writing a Gmail when grey words mysteriously appeared ahead of my typing. “Hmmm, must be some new functionality,” I thought.

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Google announces changes to ad services prior to $1.69 billion antitrust fine

PR Daily

Google’s PR team was sent scrambling to make its position clear ahead of an expensive ruling in Europe. billion antitrust fine against Google—the third fine that the tech giant has received for interfering with competition. Engadget reported : In 2006, Google added exclusivity clauses to ad contracts with websites and advertisers. Google changed those rules slightly in 2009, but retained approval over publisher’s ads on competing search engines.