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Creating Content Google Loves
Onclusive
MARCH 4, 2015
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.
Google Related Topics 
An Introduction to Google Primer
Ronn Torossian
OCTOBER 13, 2014
In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Infographic: Your Google My Business checklist
PR Daily
SEPTEMBER 5, 2019
You know you want to rank for local SEO and that your Google business profile is important, but you’re not sure where to start. It starts with creating an optimized Google My Business profile. . To learn more about creating your Google My Business profile, read the full infographic.
Google’s Turn On The Hot Seat: A PR View
ImPRessions - Crenshaw Communications
DECEMBER 14, 2018
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.
How Google Crafted Its Communications When It Exited China
Ishmael's Corner
AUGUST 5, 2018
Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
How to show up in Google’s ‘featured snippets’
PR Daily
OCTOBER 5, 2019
When users search for products or services on their phones, Google features some brands at the top, boosting their visibility and performance. Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important.
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Google Analytics Quiz
Shift Communications
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
As Google overhauls its culture, it strives for transparency
PR Daily
MARCH 12, 2019
Google wants to clear the air about its culture of harassment—but that means letting specifics emerge. As we reported on PR Daily : Pichai tried to position Google’s history as part of a national reckoning—and to deflect blame for the company’s actions before he became CEO.
Infographic: How to bolster your SEO performance on Google
PR Daily
OCTOBER 7, 2019
Is your website fully optimized for Google Search users? Google holds the crown with 92.2% That means focusing on Google can be a great way to prioritize. Offer information for Google Snippets. Provide tags for Google Lens search results.
Creative Uses for Google Analytics in Public Relations
Shift Communications
FEBRUARY 4, 2019
During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.
How to Boost Your Reputation on Google
Cision
JUNE 7, 2017
You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.
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Google Earns Positive PR On Diversity – Under Duress
ImPRessions - Crenshaw Communications
AUGUST 8, 2017
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?
Google pushes new ads in bid to outpace Amazon and Instagram
PR Daily
MAY 16, 2019
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. Google wants a bigger piece of the online advertising pie—and that means competing with Amazon and Instagram for shoppers.
Google says pay equity study shows men were underpaid
PR Daily
MARCH 5, 2019
Google hopes its latest internal findings will ease the tension around pay equity. As part of a national debate over equal access and compensation, Google has been a key target for criticism about workplace discrimination and bias. Others questioned how Google positioned its news.
Google goes emoji
PR Daily
DECEMBER 7, 2016
At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.
What will Google penalize your organization for?
PR Daily
MARCH 20, 2019
The influence of Google on business is unquestionable. If a business isn’t ranking well in Google’s search results, it’s losing potential profits. You’ll be able to compare the content visible on your page to the content fetched by Google.
3 Ways Google My Business Can Attract Local Clients
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients.
Google clamps down on political debate at work
PR Daily
AUGUST 26, 2019
For Google, the political debate happening in employee forums has spilled out into the public sphere, prompting the company to take a stand against political posturing at work. Now Google says it wants employees to focus on work and leave their politics at the door. Just ask Google.
Google removes search results from some queries
PR Daily
NOVEMBER 26, 2018
Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move.
How To Use Google Apps to be More Productive and Awesome
Cision
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.
4 Ways to Leverage Google Analytics for PR Measurement
Cision
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.
Google and Facebook throw money into local news
PR Daily
JANUARY 15, 2019
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2
How PR pros can tap Google Analytics for measurement
PR Daily
AUGUST 14, 2019
Here are some website metrics available in Google Analytics to help you parse the data you will need when presenting monthly results to your senior leadership team: Website traffic. The post How PR pros can tap Google Analytics for measurement appeared first on PR Daily.
Using Data from Google Tools to Boost Your PR Pitches
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.
Yielding to pressure, Google sets minimum wage, adds benefits for temps
PR Daily
APRIL 3, 2019
For Google, that meant turning to media outlets to share its news. Google’s mission is to “organize the world’s information and make it universally accessible.” Google routinely denies TVCs access to information that is relevant to our jobs and our lives. PR Google tech
Google admits ‘error’ in failing to tell consumers about Nest microphone
PR Daily
FEBRUARY 20, 2019
Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.
Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]
Sword and the Script
OCTOBER 13, 2018
The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up.
Google Confirms Quality Update
The Proactive Report
JUNE 29, 2015
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.
Google races to shutter Google+ after huge second data breach
PR Daily
DECEMBER 11, 2018
Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data.
Fix Google Analytics Referral Spam
Shift Communications
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.
Google Plus announces redesign
PR Daily
NOVEMBER 19, 2015
Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”
Apple and Google mum amid outrage over Saudi wife-tracking app
PR Daily
FEBRUARY 13, 2019
This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Okay Google, what the hell??? "The
Google Job Description: Doodle This
Ishmael's Corner
JUNE 24, 2015
I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.
Is this the end for Google+?
Shift Communications
MARCH 5, 2015
In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media
Google announces changes to ad services prior to $1.69 billion antitrust fine
PR Daily
MARCH 20, 2019
Google’s PR team was sent scrambling to make its position clear ahead of an expensive ruling in Europe. billion antitrust fine against Google—the third fine that the tech giant has received for interfering with competition. Google profits were nearly $31 billion in 2018.
Using Google Analytics to Inform your B2B Tech PR Program
Shift Communications
SEPTEMBER 15, 2016
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.
How Google’s algorithm tweak puts new pressure on marketers
PR Daily
JUNE 7, 2019
With its latest move to improve the consumer experience, Google might be fettering online marketers. Search Engine Land reported : Searchers, along with SEOs, have complained over the years that sometimes Google shows too many listings for the top search results from the same domain name.
Google, you Complete Me! (A warm Thanksgiving tale)
Flack's Revenge
NOVEMBER 21, 2018
After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt.
Alphabet shutters Google+ following data breach
PR Daily
OCTOBER 8, 2018
Google+ is finally closing its doors following a report that forced Google to disclose a data breach that might have affected hundreds of thousands of users. Google said in a. CNBC reported: Google.
As Google Authorship Ends, Finger Pointing Begins
Sword and the Script
AUGUST 29, 2014
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.
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