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Creating Content Google Loves
Onclusive
MARCH 4, 2015
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.
Google Related Topics 
An Introduction to Google Primer
Ronn Torossian
OCTOBER 13, 2014
In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
Google’s Content Rules
The Proactive Report
JULY 23, 2018
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement.
3 Ways Google My Business Can Attract Local Clients
The Proactive Report
APRIL 16, 2019
Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients.
Google’s Turn On The Hot Seat: A PR View
ImPRessions - Crenshaw Communications
DECEMBER 14, 2018
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.
How Google Crafted Its Communications When It Exited China
Ishmael's Corner
AUGUST 5, 2018
Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.
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Google pushes new ads in bid to outpace Amazon and Instagram
PR Daily
MAY 16, 2019
Investors are concerned about sluggish advertising growth and Google’s ability to compete with its top online rivals. Google wants a bigger piece of the online advertising pie—and that means competing with Amazon and Instagram for shoppers.
As Google overhauls its culture, it strives for transparency
PR Daily
MARCH 12, 2019
Google wants to clear the air about its culture of harassment—but that means letting specifics emerge. As we reported on PR Daily : Pichai tried to position Google’s history as part of a national reckoning—and to deflect blame for the company’s actions before he became CEO.
Google Confirms Quality Update
The Proactive Report
JUNE 29, 2015
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.
Google Analytics Quiz
Shift Communications
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
What will Google penalize your organization for?
PR Daily
MARCH 20, 2019
The influence of Google on business is unquestionable. If a business isn’t ranking well in Google’s search results, it’s losing potential profits. You’ll be able to compare the content visible on your page to the content fetched by Google.
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How to Boost Your Reputation on Google
Cision
JUNE 7, 2017
You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.
Google Earns Positive PR On Diversity – Under Duress
ImPRessions - Crenshaw Communications
AUGUST 8, 2017
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?
Google removes search results from some queries
PR Daily
NOVEMBER 26, 2018
Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move.
Google says pay equity study shows men were underpaid
PR Daily
MARCH 5, 2019
Google hopes its latest internal findings will ease the tension around pay equity. As part of a national debate over equal access and compensation, Google has been a key target for criticism about workplace discrimination and bias. Others questioned how Google positioned its news.
Google goes emoji
PR Daily
DECEMBER 7, 2016
At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.
How To Use Google Apps to be More Productive and Awesome
Cision
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.
4 Ways to Leverage Google Analytics for PR Measurement
Cision
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.
Google and Facebook throw money into local news
PR Daily
JANUARY 15, 2019
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2
Using Data from Google Tools to Boost Your PR Pitches
Shift Communications
DECEMBER 26, 2016
As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.
Yielding to pressure, Google sets minimum wage, adds benefits for temps
PR Daily
APRIL 3, 2019
For Google, that meant turning to media outlets to share its news. Google’s mission is to “organize the world’s information and make it universally accessible.” Google routinely denies TVCs access to information that is relevant to our jobs and our lives. PR Google tech
Google admits ‘error’ in failing to tell consumers about Nest microphone
PR Daily
FEBRUARY 20, 2019
Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.
Apple and Google mum amid outrage over Saudi wife-tracking app
PR Daily
FEBRUARY 13, 2019
This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Okay Google, what the hell??? "The
Google announces changes to ad services prior to $1.69 billion antitrust fine
PR Daily
MARCH 20, 2019
Google’s PR team was sent scrambling to make its position clear ahead of an expensive ruling in Europe. billion antitrust fine against Google—the third fine that the tech giant has received for interfering with competition. Google profits were nearly $31 billion in 2018.
Google, Trust and SEO
The Proactive Report
JULY 28, 2014
Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?
How Google’s algorithm tweak puts new pressure on marketers
PR Daily
JUNE 7, 2019
With its latest move to improve the consumer experience, Google might be fettering online marketers. Search Engine Land reported : Searchers, along with SEOs, have complained over the years that sometimes Google shows too many listings for the top search results from the same domain name.
Fix Google Analytics Referral Spam
Shift Communications
AUGUST 27, 2015
Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.
Google races to shutter Google+ after huge second data breach
PR Daily
DECEMBER 11, 2018
Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data.
Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]
Sword and the Script
OCTOBER 13, 2018
The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up.
Google Plus announces redesign
PR Daily
NOVEMBER 19, 2015
Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”
Google, you Complete Me! (A warm Thanksgiving tale)
Flack's Revenge
NOVEMBER 21, 2018
After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt.
Google Job Description: Doodle This
Ishmael's Corner
JUNE 24, 2015
I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.
Is this the end for Google+?
Shift Communications
MARCH 5, 2015
In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media
Using Google Analytics to Inform your B2B Tech PR Program
Shift Communications
SEPTEMBER 15, 2016
I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.
Content and Links – Google’s Top Ranking Factors
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.
Digital PR and the Google Penguin
The Proactive Report
DECEMBER 16, 2014
That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO
8 indispensable (and free) Google tools
PR Daily
SEPTEMBER 11, 2017
Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.
Infographic: 45 ways Google makes your job easier
PR Daily
DECEMBER 14, 2018
Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? There are a lot of shortcuts and tricks you can use with Google. Here are 5 ways to use Google to make your life easier: 1.
How to use Google to craft great headlines
PR Daily
MAY 15, 2019
Here are some tricks for using Google’s tools to discover the best wording for your content title. There are advanced search engine marketing tools like the Moz Keyword Explorer and the Google Keyword Planner , but for the majority of PR pros, this is way more than you need.
Google Analytics - An introduction for PR teams
Presspage
FEBRUARY 1, 2019
This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.
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