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What is Google Trends?

HMA Public Relations

Google Trends can help identify PR opportunities for businesses and make your social media feed more buzzworthy. Discover the Google Trends platform in this post from Justin Liggin. Public Relations Google google trends trending searches Trends

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eCommerce Website Ranking on Google

Ronn Torossian

Many digital shop owners tend to look for different ways to have their new online shopping websites show up and rank higher in Google’s search engine results pages (SERPs). The post eCommerce Website Ranking on Google appeared first on.

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Top 6 alternatives to Google Alerts

Brand24

If you're looking for a Google Alerts alternative, you might have found it right here. See a comparison between Google Alerts and Brand24. The post Top 6 alternatives to Google Alerts first appeared on Brand24 Blog.

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Creating Content Google Loves

Onclusive

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines Because I’m like, totally mature and non-competitive, and a rather supportive and … Continued.

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An Introduction to Google Primer

Ronn Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog. Brand PR Careers in PR PR PR Careers Ronn Torossian Social Networking / Social Media google primer

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How PR professionals can help with Google’s EEAT

PR Daily

Google is super aware of this and recently announced a $13.2 million grant to the International Fact-Checking Network (IFCN), Google’s single largest grant in fact-checking. Misinformation is a big problem for Google. This is what Google wants you to do.

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Using Google Analytics’ Site Search feature to improve your content

PR Daily

Dig into Google Analytics to find a wealth of information about your website. By using the Site Search feature in Google Analytics, we can find keyword data about our actual visitors. What is the Site Search feature in Google Analytics and how can I use it?

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Can Google Be Trusted?

Mindful Marketing

It’s second nature to ‘Google’ any online search, but does a company the U.S. The DOJ recently levied an antitrust lawsuit against Google, “alleging that the online giant engaged in anticompetitive conduct to preserve monopolies in search and search advertising.”

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How to get great story ideas from Google Trends

PR Daily

Google offers anyone direct insight into what other people are searching. But with Google Trends we can see what groups of people are wondering around any given topic. Here are a few tips and tricks for tapping into the power of Google Trends to fuel your writing.

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7 best Google Alerts alternatives

Awario

If you care about your online presence, you need a Google Alert alternative. This is a list of such tools

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Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. It’s likely that Google’s PR team was wary of his appearing before the House Judiciary Committee. Google was also helped by Pichai’s demeanor.

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What Google’s “Helpful Content Update” means for your B2B content strategy

PR Daily

Recently, Google announced the rollout of the “ Helpful Content Update ,” which targets content that prioritizes ranking first over user value. As a note, Google predicates its business model on people using its engine to find the content they seek. You’ve got to be people first.

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A super-simple explanation of how your PR is boosting your client’s results on Google

The Resolution Blog

The post A super-simple explanation of how your PR is boosting your client’s results on Google appeared first on PR Resolution — by CoverageBook. Getting your website to appear for a lot of search terms, also known as SEO, can seem very complex - full of algorithms and computer wizardry.

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What is Google Analytics?

Axia PR

Monitor your website traffic and gain actionable insights with Google Analytics. Google Analytics is a popular analytics tool to gauge the nuances of your website’s audience. Let’s dive into what Google Analytics is all about and what kind of data it provides.

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Free Google Slides template for your next PR report

The Resolution Blog

The post Free Google Slides template for your next PR report appeared first on PR Resolution — by CoverageBook. We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports.

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Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

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6 practical SEO mistakes that can lower your Google ranking

Agility PR Solutions

Not too long ago, website owners could easily make it onto Google’s first page by spamming keywords on their web pages. Google […]. The post 6 practical SEO mistakes that can lower your Google ranking appeared first on Agility PR Solutions.

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Big changes are coming to Google Analytics. Here’s what to do now.

PR Daily

Google Analytics will officially transition to GA4 on July 1, 2023. GA4 does not rely on cookies and instead leverages machine learning to fill data gaps as Google continues to increase its data privacy regulations. Many marketers are aware that Google keeps data for 26 months.

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What is Google Analytics 4 and How Does it Work?

PR 20/20

I f you’re like any marketer preparing for Universal Analytics to sundown on July 1, you’re probably asking yourself: How do I implement Google Analytics 4 (GA4), and what does this mean for me? What is Google Analytics 4? Google shares these instructions below. ?

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12 ranking factors that matter to Google for 2021

PR Daily

Google is always giving webmasters hints on how to optimize for SEO. Google Core Web Vitals are the latest user-centered ranking factors introduced by Google in 2020. Duplicate, repetitive articles are never preferred by Google or its users.

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Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re about to launch something. It’s exciting. So we’re going to going to tell people about it. Using PR. I know right?!

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New features arriving at Google Analytics to help boost ROI

Agility PR Solutions

Over the years, Google Analytics has received significant updates that have helped marketers come up with new ways to read and analyze data, measure their main KPIs, and monitor important marketing channels.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. This is direct from Google as to what they regard as quality content. Content Marketing google quality update.

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3 Ways Google My Business Can Attract Local Clients

The Proactive Report

Google recently revealed that every one in three Google searches has local intent. One of the best ways to do this is with a complete, verified, and optimized Google My Business listing. How Google My Business Attracts More Clients. With Google My Business you can list the exact address and location of your business on a map and searchers can get precise directions to your office. Social Media Case Studies google google my busienss local SEO

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How PR pros can thrive in the wake of Google’s new search update

Agility PR Solutions

The post How PR pros can thrive in the wake of Google’s new search update appeared first on Agility PR Solutions. It’s a known fact that both PR and SEO go hand in hand with each other.

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? If you’re looking for more details around how PR Pros can put Google Analytics to work, download our free eBook today – Google Analytics Basics for PR Professions. The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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What comms pros should know about Google’s new search update

PR Daily

Google is once again updating the algorithm that dictates what we see — and indirectly, what we click on — when we go looking for information on the ubiquitous search engine. Google’s Chris Nelson explains the changes in-depth , and you should go read it in full.

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. ” She had all the “Google-Juice.” ” Fast-forward to today and now when you type my name into a Google search, I come up within the first fourteen pages of results.

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why you need a google alerts alternative

PeakMetrics Insights

Are you still using Google Alerts to see what competitors are up to? Check out why you might want to look at more powerful alternatives

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Critical Mention Releases Google Analytics Integration

Critical Mention

NEW YORK — Critical Mention — the leading all-in-one earned media monitoring and intelligence platform — now integrates with Google Analytics, a crucial tool for data-oriented PR and marketing professionals.

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How to Get Google Alerts in Slack

PeakMetrics Insights

Check out this step-by-step guide on how to integrate Google Alerts with Slack Do you need to track and develop reports across news and socials?

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As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. Google has killed more than 3,000 projects according to Slate, though not all of them have had the fanfare of Wave, Buzz or Reader. Google is the web.

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. For example, tweet the hamburger emoji and mention @Google on Twitter, and it will send you a list of nearby restaurants that serve hamburgers. This week, Google made available 200 emoji Tweet functions.

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5 Advanced Techniques for Using Google Like a Pro

Cision

These advanced Google search techniques can help you refine your search results and find exactly what you’re looking for. Media Blog

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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ was probably more than just a social network, it was a bet on personalized search results. Google was playing for data, like the interests Facebook was getting and using to entice marketers with a different means of targeting online advertising.

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Google’s text-to-video plans, REI says farewell to Black Friday and more

PR Daily

On Wednesday, Google unveiled its Imagen Video service in an abstract from researchers. Here are some examples of what Google’s text-to-video looks like: last week, meta unveiled its project to generate an entire video from a short text prompt.

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Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move. However, these answers have already been available in Google searches, so the change might not be severe. When does Google hide the main search results?

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Google Plus announces redesign

PR Daily

Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Social media managers will recall Google Plus as the place where they also post whatever’s on Facebook and Twitter—also known as the site that that one co-worker swears by but can’t actually prove out with metrics. Now focused around interests, the new Google+ is much simpler. Google reported that an average of 1.2

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Video tips from Google’s Zynara Ng

PR Daily

The post Video tips from Google’s Zynara Ng appeared first on PR Daily. Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign.

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How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I use Google Voice in conjunction with Google Hangouts for calling and texting, and it struck me how integrated into my daily routine this one Google App is (and the update is AWESOME!!!). I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts.

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