INDUSTRY INSIGHTS YOUR PEERS ARE READING
Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful? MORE
Google+ is finally closing its doors following a report that forced Google to disclose a data breach that might have affected hundreds of thousands of users. Google said in a. CNBC reported: Google. MORE
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure. MORE
Google wants to change your relationship with the news by offering a new tool to bring more positive stories from around the internet to the top of your newsfeed. Within that context, Google’s new feature comes across as another tech giant’s attempt to improve internet morale. MORE
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco. MORE
This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities. MORE
Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google? MORE
Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move. MORE
Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images. MORE
Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.” MORE
You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option. MORE
This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Okay Google, what the hell??? "The MORE
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards. MORE
You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. MORE
I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations. MORE
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
Google is once again in the news for a decision on China. According to the news report, Google is considering a move to re-enter the China market, this time with a search engine that capitulates to government authorities. The post How Google Crafted Its Communications When It Exited China appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. MORE
Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes. MORE
At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions. MORE
The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured. MORE
Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed. MORE
For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos. MORE
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals. MORE
A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0 MORE
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement. MORE
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy? MORE
After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt. MORE
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim. MORE
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data. MORE
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs. MORE
Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data. MORE
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines. MORE
Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? There are a lot of shortcuts and tricks you can use with Google. Here are 5 ways to use Google to make your life easier: 1. MORE
The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up. MORE
The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams. Google Drive, Google’s backup storage in the cloud, helps users collaborate and save their work to maximize efficiency and protect their projects. MORE
How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched eywords are the kings and queens of the SEO chess match. MORE
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement. MORE
In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog. MORE
That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO MORE
During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well. MORE
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2 MORE
Google Related Topics The Proactive Report
JULY 23, 2018
And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement.
Ronn Torossian
OCTOBER 13, 2014
In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.
ImPRessions - Crenshaw Communications
DECEMBER 14, 2018
Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.
AirPR
MARCH 4, 2015
A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.
The Proactive Report
JUNE 29, 2015
Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.
Sword and the Script
OCTOBER 13, 2018
The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up.
|
PR Daily
FEBRUARY 20, 2019
Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.
PR Daily
FEBRUARY 13, 2019
This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Okay Google, what the hell??? "The
The Proactive Report
JULY 28, 2014
Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?
PR Daily
NOVEMBER 26, 2018
Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move.
The Proactive Report
JULY 20, 2016
A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.
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The Proactive Report
DECEMBER 16, 2014
That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO
ImPRessions - Crenshaw Communications
AUGUST 8, 2017
Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?
PR Daily
JANUARY 15, 2019
Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2
Cision
JUNE 7, 2017
You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.
The Proactive Report
APRIL 11, 2016
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.
Cision
FEBRUARY 13, 2017
Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.
Shift Communications
FEBRUARY 4, 2019
During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.
Presspage
FEBRUARY 1, 2019
This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.
PR in High Definition
JANUARY 30, 2019
The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.
Cision
JULY 22, 2016
By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.
PR Daily
DECEMBER 11, 2018
Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data.
Flack's Revenge
NOVEMBER 21, 2018
After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt.
PR Daily
DECEMBER 7, 2016
At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.
The Proactive Report
JUNE 27, 2014
A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0
PR Daily
DECEMBER 14, 2018
Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? There are a lot of shortcuts and tricks you can use with Google. Here are 5 ways to use Google to make your life easier: 1.
Ishmael's Corner
JUNE 24, 2015
I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.
PR Daily
NOVEMBER 19, 2015
Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”
Shift Communications
SEPTEMBER 23, 2015
Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
The Proactive Report
APRIL 11, 2016
Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.
Sword and the Script
AUGUST 29, 2014
Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.
The Proactive Report
DECEMBER 17, 2014
Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?
PR Daily
NOVEMBER 15, 2018
The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams. Google Drive, Google’s backup storage in the cloud, helps users collaborate and save their work to maximize efficiency and protect their projects.
PR Daily
SEPTEMBER 11, 2017
Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.
PR Daily
OCTOBER 8, 2018
Google+ is finally closing its doors following a report that forced Google to disclose a data breach that might have affected hundreds of thousands of users. Google said in a. CNBC reported: Google.
PR Daily
MAY 29, 2015
For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.
PR Daily
AUGUST 23, 2018
Google wants to change your relationship with the news by offering a new tool to bring more positive stories from around the internet to the top of your newsfeed. Within that context, Google’s new feature comes across as another tech giant’s attempt to improve internet morale.
PR Daily
SEPTEMBER 25, 2018
Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images.
PR Daily
JULY 17, 2018
How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched eywords are the kings and queens of the SEO chess match.
PR Daily
FEBRUARY 9, 2015
You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.
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