How to Boost Your Reputation on Google


You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

Creating Content Google Loves


A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Trending Sources

How To Use Google Apps to be More Productive and Awesome


Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.

4 Ways to Leverage Google Analytics for PR Measurement


By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

How to Use Google Docs with WordPress, and Why It’s Awesome


Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. How True is Google Docs to HTML?

Analyzing Google Analytics: The Best Features for PR Professionals

Media Bullseye

To ensure your PR tactics are succeeding in all the right ways, utilize Google Analytics to measure the effectiveness and outcomes of PR efforts. Google Analytics functions as a measurement program that utilizes data collection and reporting features to track activity on webpages.

How Indian Politicians are Using Google+ Hangouts

Waxing UnLyrical

But Google has completely changed the way we “hang out” with our near and dear ones. Image: SatishAcharya via Google, CC 3.0. Considering the power and reach of Google Hangouts, do you think they will become the next best alternative for PR professionals?

Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Is this the end for Google+?

Shift Communications

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media

Little-known facts about Google

PR Daily

You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.

Some Google Changes and Google Plus Tips

Waxing UnLyrical

I have read a few “How to use Google Plus for Business” posts and presentations. They all focus on search results and the power of Google. While I do not have a Facebook Page, my Google Plus result comes up third in search: I did a test for Chobani and Pepsi.

Content and Links – Google’s Top Ranking Factors

The Proactive Report

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.

Google May Penalize Your Crisis Communications If Your Website Is Not Mobile-Friendly

Melissa Agnes

And I’m not the only one who thinks so, Google thinks so as well. Google has actually started to penalize websites that don’t provide mobile users with a mobile-friendly experience. Google provides you with a tool to check, simply click here and enter in your website URL.

3 Google mistakes that PR pros make

PR Daily

Google’s suite of apps touches every facet of corporate communications, from search to analytics and even social media. Still, most communicators haven’t updated their Google strategies to keep up with the digital giant’s new “mobile first” mindset. Overlooking Google Plus.

How Disney, Google & Snapchat Are Changing The Game For Native Ads


Forget placing your content in-stream as a native ad, Disney has partnered with Google to place ads inside its applications. Google Translate users can select Aurebesh as a language to translate other language into (Aurebesh is fictional language created in the Star Wars universe).

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

How To Use Google Analytics for Same-Day Content Promotion

Shift Communications

You can have that, and you only need Google Analytics(tm) and an alarm clock to do it. Open up Google Analytics. Go to your general audience overview in the regular Google Analytics reporting.

3 branding insights from Google's logo change

PR Daily

Google, the company that has become the key to information's front door, has changed its logo a few weeks after it introduced a major restructuring through their new parent company, Alphabet. Google’s new font, known as “Product Sans,” is the same used for Alphabet.

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console.

Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.

PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

B2C 25

Google confirms big changes to the face of its PPC advertising

Norton's Notes

In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages. It’s actually Google chrome users like me that are driving their growth though.

Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads.

8 ways to improve your Google results

PR Daily

Have you ever searched your name on Google? During the past few years, Google has made multiple algorithm updates. Results coming from a domain such as The New York Times are considered very credible by Google. If not, have you searched your favorite celebrity?

Beginners guide to google analytics for PR Teams

The Resolution Blog

So many PR measurement gurus talk about the benefits of Google Analytics. Let’s start with the basics: See if your online coverage drove traffic: Fire up Google Analytics for your site or client you’re working on. Cmon Google.

Google vice president: ‘Google Plus is not dead’

PR Daily

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.

Are we seeing the slow painful death of Google Alerts?

Norton's Notes

I won’t bore you with the full details but I cover a wide variety of elements in the seminar including the beautiful graphical Enterprise solutions right down to the free monitoring tools and let’s face it no free monitoring tool list could be without our good old friend Google Alerts.

How to measure understanding with Google Analytics

Shift Communications

In Google Analytics, three metrics hint at understanding. The post How to measure understanding with Google Analytics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Attention Graduates: You Will Be Googled

David PR Group

Employers may instantly check credentials by using Google searches, and they’re looking for a lot more than proof of matriculation. You Will Be Googled. You will be Googled. Prospective employers will likely Google your name and see what comes up.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

How Google Analytics Can Improve Your PR Metrics


I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

On The Death Of Google Reader

Waxing UnLyrical

Google recently announced it is killing off several of its services, which it does from time to time. This time though, Google cut services for a tool that isn’t just “popular.” On The Death Of Google Reader is a post from: Waxing UnLyrical.

Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. On April 15, 2014, Google had a one day sale of its Google Glass. This beta version cost $1,500 a pop that you had to pay by using Google wallet. So just what is Google Glass?

Google News Lab for PR and Marketing Professionals [video]

Shift Communications

Google announced a new experiment to assist journalism in stepping up its game, the News Lab. In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

As digital marketing grows, Google to launch real-time ads

PR Daily

Google unveils real-time ad platform. As online advertising grows in popularity, Google is making it easier for marketers to jump on trends as they happen. Digital advertising saw a significant jump in 2015, and early indicators point to marketers keeping the momentum going this year.

Don’t Forget: Google Analytics Basics for PR Professionals Webinar

Shift Communications

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. What Google Analytics can and can’t measure in PR. No prior experience with Google Analytics needed.

TrendKite Introduces Google Analytics Integration


PR ROI Product

Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

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