Google’s Content Rules

The Proactive Report

And since Google dominates the search market, it pays to develop content that meets Google’s quality guidelines and ranking rules. Google’s Aims. The Google Algorithm. Google is all about earned links. Google looks for third-party endorsement.

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An Introduction to Google Primer

Ronn Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Google’s Turn On The Hot Seat: A PR View

ImPRessions - Crenshaw Communications

Considering his status as “one of the most powerful people on the planet,” Google CEO Sundar Pichai has kept a low profile. But this week, after Google skipped earlier Congressional hearings involving his peers at Twitter and Facebook, Pichai had his moment under pressure.

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Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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Oh, Come on, Charlie Brown! Let Google Hold the Football for You [Google+]

Sword and the Script

The main event was a product manager from Google being piped in on a big screen from the west coast to evangelize for its social network, Google+. In the next five years, he said, Google+ will be Google. Google+ Hope and Hype. Then Google gave up.

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Google admits ‘error’ in failing to tell consumers about Nest microphone

PR Daily

Can Google reassure rattled customers? Google put a microphone in its Nest Secure hub—the control pad for its home security system—but didn’t tell consumers about it. Others worry that smart speakers, such as Google Home or Amazon’s Alexa, could spy on consumers in their homes.

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Apple and Google mum amid outrage over Saudi wife-tracking app

PR Daily

This has been true for tech companies Apple and Google, which support app marketplaces. Both Google and Apple officials have been slow to offer a strong response. ” NPR also reached out to Google, but the company has not responded. Okay Google, what the hell??? "The

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Google, Trust and SEO

The Proactive Report

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?

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Google removes search results from some queries

PR Daily

Google says it knows the best answer to your question. will now only generate a Google answer for mobile devices. The change could have an impact on businesses that optimize their websites to appear in Google search results—and some websites may see a drop in traffic from the move.

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Content and Links – Google’s Top Ranking Factors

The Proactive Report

A new study published today by Stone Temple Consulting shows that inbound links are still one of the top ranking factors in the Google algorithm, despite many changes in the recent past. There is one big caveat however: the content has to be relevant and meet the Google quality standards.

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Digital PR and the Google Penguin

The Proactive Report

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO

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Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?

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Google and Facebook throw money into local news

PR Daily

Google is launching software to help local news publishers, and Facebook is donating to organizations that support journalism. Google first promised to invest in local news to the tune of $300 million and has helped launch a publishing platform with WordPress. Google is spending $1.2

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

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How To Use Google Apps to be More Productive and Awesome

Cision

Recently, Google announced that it is updating its Google Voice App for the first time in five years. I also use Google Docs and Drive to collaborate on different projects, and I use Gmail as my primary email address. Google Voice. Google Contacts. Google Docs.

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Creative Uses for Google Analytics in Public Relations

Shift Communications

During a PRSA Boston event, Matthew Raven, VP of Marketing Technology at SHIFT Communications, presented an insightful discussion about the power of Google Analytics and how it can serve PR professionals. Google Analytics is great for measurement, but it can have an impact on strategy as well.

Google Analytics - An introduction for PR teams

Presspage

This is where Google Analytics can play a role. While not the perfect PR measurement tool, Google Analytics allows you to analyze online user demographics, behavior, interests, interactions, and more which are very important metrics to have when proving the value of your activities.

Could Google News disappear in Europe?

PR in High Definition

The European Union is in the process of finalising new copyright rules which could see Google pull its News service in Europe. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

4 Ways to Leverage Google Analytics for PR Measurement

Cision

By now, you’ve probably heard how Google Analytics can help PR and marketing professionals expand their reporting capabilities, telling a much more holistic story about target audiences. As with most tools, Google Analytics can provide a lot of data.

Google races to shutter Google+ after huge second data breach

PR Daily

Google has reported another data breach affecting users of its social media platform Google+, and this time the numbers are a lot bigger. Google had reported that a security flaw had allowed. Others are questioning Google’s ability to safeguard consumer data.

Google, you Complete Me! (A warm Thanksgiving tale)

Flack's Revenge

After some digging (using Google, natch), I discovered that the new Gmail feature is called Smart Compose. Google, you rock! Unfortunately I can do little else because my smart home, powered by Google Nest and other IoT devices, has staged a revolt.

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Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

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Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0

Infographic: 45 ways Google makes your job easier

PR Daily

Here are some helpful Google tools to ease your heavy workload. Did you know you can use Google as a timer or stopwatch? There are a lot of shortcuts and tricks you can use with Google. Here are 5 ways to use Google to make your life easier: 1.

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Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

Google Plus announces redesign

PR Daily

Communicators who still use Google Plus may notice design changes; the platform is getting a makeover. Now focused around interests, the new Google+ is much simpler. In June, Google’s vice president of Streams, Photos and Sharing, Bradley Horowitz, said that the platform “is not dead.”

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

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As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

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Google and Our World of Search in 2014

The Proactive Report

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?

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Infographic: How to get the most from your Google Drive

PR Daily

The Google suite offers a lot of flexibility for content creators and communicators working with spread-out teams. Google Drive, Google’s backup storage in the cloud, helps users collaborate and save their work to maximize efficiency and protect their projects.

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8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.

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Alphabet shutters Google+ following data breach

PR Daily

Google+ is finally closing its doors following a report that forced Google to disclose a data breach that might have affected hundreds of thousands of users. Google said in a. CNBC reported: Google.

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Google vice president: ‘Google Plus is not dead’

PR Daily

For social media professionals mourning (or celebrating) the death of Google Plus, a company executive says it’s not finished quite yet. Google Hangouts is already a standalone messaging and video chat service, and Google Photos.

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Google looks to highlight positive news

PR Daily

Google wants to change your relationship with the news by offering a new tool to bring more positive stories from around the internet to the top of your newsfeed. Within that context, Google’s new feature comes across as another tech giant’s attempt to improve internet morale.

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How to show up in Google’s ‘featured snippets’

PR Daily

Google’s featured snippets —the boxes with select information that appear before full search results—have become increasingly important. Google has increased the share of search results in which snippets appear and has also expanded the feature, adding elements such lists, tables and images.

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Infographic: Google’s top 100 keywords

PR Daily

How you deploy and attack certain keywords can determine how people find your business on Google—or possibly not. Siege Media has compiled a handy infographic that lists Google’s top 100 (non-branded) U.S.-searched eywords are the kings and queens of the SEO chess match.

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Little-known facts about Google

PR Daily

You probably didn''t know Google''s original name was Backrub. That''s just the beginning of the interesting facts about Google this infographic by WhoIsHostingThis? The first Google Doodle was an out-of-office message. In 2002, Google added Klingon as a language option.

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