An Introduction to Google Primer

Ron Torossian

In October, 2014, Google released its newest Apple iOS app, “Primer.” What is Google Primer? Google realized that not all first-time marketers know [.]. The post An Introduction to Google Primer appeared first on Ronn Torossian 5W Public Relations CEO Blog.

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Creating Content Google Loves

AirPR

A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

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Google Earns Positive PR On Diversity – Under Duress

ImPRessions - Crenshaw Communications

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. So, how should Google have handled the controversy?

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Google Confirms Quality Update

The Proactive Report

Google has acknowledged and confirmed that the “Phantom Update” many publishers suspected had occurred in May is real. The update is about how Google assesses content quality and there were changes to its core ranking algorithm in terms of how it processes quality signals.

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How to Boost Your Reputation on Google

Cision

You Google them. They Google you. But, did you know that what people see when they Google you is within your control? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. You need to follow Google’s quality guidelines.

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Google, Trust and SEO

The Proactive Report

Google doesn’t think so. Now that social signals, reviews and other content is being incorporated into the search algorithms Google is very keen to know who is posting this content and whether you are a known and trusted source. So how do you get to be trusted by Google?

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Using Data from Google Tools to Boost Your PR Pitches

Shift Communications

As one of the only public relations agencies that is a Google Analytics Certified Partner, we are always looking to see how we can use Google’s tools and programs to strengthen both our PR and marketing teams’ efforts. Google Trends. Google Correlate. Think with Google.

Digital PR and the Google Penguin

The Proactive Report

That means you have to learn how Google operates and keep up with their constant tweaking of the algorithm. So Google counts links from other sites to your content and weights the value of those links. Content Marketing Online PR digital PR google online PR Penguin SEO

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Google Analytics Quiz

Shift Communications

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Q2: Google has another mobile search update scheduled for May. And since Google has almost 70% of all search traffic it might be a smart move to pay attention to what they say and do. :). Google doesn’t make major changes to their algorithms based on a whim.

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Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. You may have noticed already that we talk a lot about data-driven PR at SHIFT.

Google goes emoji

PR Daily

At long last, Google is becoming emoji friendly. Simply tweet an emoji and use the @Google handle to mention the company, and you’ll receive listings for nearby locations and searches that are relevant to the emoji you use. This week, Google made available 200 emoji Tweet functions.

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Google+ Changes Reinforce Importance of Owned Media

Rock the Status Quo

Water coolers all over the globe are buzzing today with news of a pending Google Plus demise. The rumors started to fly as early as last April. (“ Google Plus is Walking Dead ,” TechCrunch, April 2014).

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What PR Professionals Learned at the Google Analytics™ Certified Partner Summit

Shift Communications

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. Analytics Google Analytics Marketing Metrics Public Relations

Google Schools the PR Industry

The Proactive Report

A few weeks ago I wrote about how the Google Panda 4.0 They should have been policing the quality of the releases on the wire long before Google wielded the big Panda stick. update was affecting PR content. One of the major effects of the Panda 4.0

PR teams. An email template to ask for Google Analytics access.

The Resolution Blog

You can get answers to this stuff with Google Analytics. In my experience many PR teams (both in-house and agency) just don’t get given access to Google Analytics accounts. If XX site has Google analytics set-up we would like to use a tool called AnswerTheClient.com.

Google News: a new way to spread the story

Presspage

was just taking off, with Facebook, Twitter, and most importantly Google, spreading their influence into the media industry. One of the tools that greatly enabled this is Google News, a product launched by Google in 2006. What is Google News?

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Brands like Google, Twitter, Facebook, and YouTube are doing nothing to prevent it, resulting in a very confusing and convoluted media world. Google’s response to public outrage at this fake news? Google has changed the world as we know it; shouldn’t we cut it some slack?

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Google and Our World of Search in 2014

The Proactive Report

Take a look at the Google year in search video for 2014. Online PR digital PR google online PR By Cokey Falkow. In the world of Digital Public Relations and Marketing we are apt to become cynical fast. What is it about the new face of the web? Why is it so powerful?

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8 indispensable (and free) Google tools

PR Daily

Google is so much more than just the world’s premier search engine. Google has a bevy of helpful products —many of which are completely free. If you are a digital marketer, PR pro or just someone keen on learning relevant skills, Google is a priceless resource. Google Page Speed.

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Fix Google Analytics Referral Spam

Shift Communications

Attention Google Analytics: you have a problem that desperately needs your attention. While we wait for a permanent solution from Google, we’ve developed a way for our clients and friends to avoid this issue from affecting their decision-making. Google is working on a solution.

What Google’s ‘core algorithm changes’ mean for your website

PR Daily

Google is continually updating its algorithm—but the current modification is significant. Often, Google’s tweaks have minimal effect on your ranking, assuming you’ve been complying with its SEO guidelines. Google SearchLiaison (@searchliaison) March 12, 2018.

How to Use Google Docs with WordPress, and Why It’s Awesome

Cision

Automattic (the creators of WordPress) recently released a Google Docs add-on aptly named, WordPress.com for Google Docs. It’s a pretty simple add-on that allows you to draft and publish posts from Google Docs directly to your WordPress site. How True is Google Docs to HTML?

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Google’s Creeping Me Out

Flatiron Communications

And, yes, nearly every product or service I search on Google will invariably surface as a display or text-based ad on random sites repeatedly for weeks to come. Still, I didn’t expect Google to be scraping my private Gmails, and especially my premium Gmail-hosted business account.

Google Alerts New Look & the Google/Twitter Impact on Social Signals

Rock the Status Quo

Changes came to the Google Alerts dashboard – it isn’t being discontinued after all – and Twitter signed back up with Google to have tweets indexed. Some exciting things happened this week!

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Is this the end for Google+?

Shift Communications

In a vague post late Sunday night, it was confirmed that Google was heading in the direction of dismantling Google+ into separate products – Streams and Photos. While an active user base may have been the goal for Google+, it wasn’t the only one. Google+ google social media

3 Google Analytics Issues to Correct for Better Data

Shift Communications

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. Connecting Google Search Console.

PR and the Google Customer Journey to Online Purchase

Shift Communications

In 2015, Google released its Customer Journey to Online Purchase insights tool and there was much rejoicing. Marketers and communicators found great value in Google’s generic models for how customers made decisions with marketing inputs.

Should You Worry About Google Penalizing Your Website?

Cision

Every few years, Google throws out an announcement that turns marketers on their heads. Now that more people are conducting Google searches on mobile devices than computers, that means that websites need to be easily accessed and viewed on tablets and phones.

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Google Job Description: Doodle This

Ishmael's Corner

I expected more from the Google job description in its search for the next Doodler. The post Google Job Description: Doodle This appeared first on Storytelling Techniques For Effective Business Communications. Business Communications Storytelling Writing branding business storytelling google dooge Google job description google job descriptions writing job descriptionsThe Art Of Storytelling In Business Communications And Public Relations.

Step-By-Step Guide to Measuring PR with Google Analytics

Prowly

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. Whitepapers Google Analytics PR SEOPR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

9 crucial Google updates, explained

PR Daily

Internet denizens are beholden to the great and powerful Google, which gobbles up more than 80 percent of global search engine market share. When Google speaks, content creators should listen—and pivot accordingly. Fred” is Google’s latest update.

How Digital PR Pros Can Cope with Recent Google Search Updates

Cision

The 2016 Edelman Trust Barometer states that out of all the people they surveyed, over 60% trust Google rather than news outlets. A case in point is that of Google’s algorithms, which apart from the SEO industry, also have a profound impact on the PR industry. Google frequently changes its algorithms, and several minor updates are rolled out each year, which make their presence felt without any prior announcement. Google Fred Update. Google Fact Check.

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As Google Authorship Ends, Finger Pointing Begins

Sword and the Script

Googler John Muller announced in a Google+ update that Google was ending its Authorship project. After over two years of Google encouraging webmasters to add authorship to their pages, Google drops the feature cold,” read the subhead a Marketing Land article about the announcement.

New SHIFT Webinar: Getting Started with Google Data Studio™

Shift Communications

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. Google Data Studio is visualization software for your data. How to map your buyer’s journey with Data Studio and Google Analytics.

How Google Analytics Can Improve Your PR Metrics

Cision

I started writing this piece with the intention of sharing “best practices” for using Google Analytics to measure PR. Google Analytics without an understanding of its mechanisms is useless hammer. How Google Analytics collects data. How Google Analytics reports data.

Google Hangs Up on Popups and Hangouts [UML]

Sword and the Script

Few companies have ushered in the error of online influence like Google. Google influences online marketing. Google has done and continues to do interesting things. And so Google is the theme for this week’s Unscripted Marketing links. 1) Google’s War on Popup Ads.

Measuring Social Media Success with @AdamSinger, Data King and Google Guru

Social PR Chat

Adam Singer is an Analytics Advocate at Google (uhm yes, how cool is that?) Google? Google meets Social. Google is this crazy big search engine we all love. According to Singer, Google Analytics is this unique product, this “Switzerland,” within Google.

What will Google penalize your organization for?

PR Daily

The influence of Google on business is unquestionable. If a business isn’t ranking well in Google search, it’s losing potential profits. Google applies its cloaking penalty when a website displays its full content to Google but restricts what users can access.