The REAL Impact of "Influencers": Travel & Tourism


You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf


Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

How to Create a Signature Event

HMA Public Relations

We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations.

#MediaMonday – Deb Krol

HMA Public Relations

Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.

Turning social media clichés into art

PR in High Definition

Instravel – A Photogenic Mass Tourism Experience from Oliver KMIA on Vimeo. Often you catch yourself watching short, inane videos for quite a while before you’re hit with the realisation that you’ve wasted boat loads of time and got nothing out of it.

Content Marketing Manager - Helena, MT

Flack Me

Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

Australia Food and Wine, Tourism Australia. Tourism Australia: Luxury, Tourism Australia. Australia Food and Wine, Tourism Australia. The digital communications and social media industries are always changing. Those who innovate stand out.

Behind the Headlines With Scott Peacock


Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. In this case, most credible journalists were talking about how the incidents might affect tourism.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

She has a BA degree in Asian Studies with a minor in Korean Language and Culture from the University of California, Berkeley and, as a San Diego native considers herself the city’s number one tourism ambassador.

Audience Development and Community Manager - Tallahassee, FL

Flack Me

Company: FLORIDA TOURISM INDUSTRY MKTG CORP, Dba VISIT FLORIDA Location: Tallahassee, Florida Industry: Marketing - Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

‘Pure Michigan’ campaign under fire as water crisis worsens

PR Daily

As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign.

Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown


How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

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PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities.

7 PR wins for the first half of 2018

PR Daily

The winners reaped a harvest of publicity for causes that ranged from World Cup soccer to gay and lesbian tourism in Las Vegas. ( I’m sitting here crying at a lesbian wedding commercial for the LAS VEGAS TOURISM BOARD,” the magazine quoted one Twitter user as saying.

Behind the Headlines With Caroline Michaud


In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. It’s also important to ensure that the destinations’ tourism assets are aligned with those audiences in the most appropriate way.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

We love the story for the act of human kindness but also have to marvel at the great tourism/marketing effort Nova Scotia mounts each year with pre-publicity and the delivery itself. Anyone in public relations would agree that the news stories of 2016 have been crazy.

8 steps to better social media marketing

PR Daily

Don’t forget to explore niche sites as well (the graphic mentions Wayn to reach travel and tourism people and Etsy to find more artistic types)—you might find your most avid fans there. It’s one thing to be on social media; it’s quite another to be good at it.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

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Stuck in the middle


While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out.

3 Tips to Clean Up a Crisis


Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. Facebook. Twitter. YouTube.

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3 tips to prepare your hurricane communications plan

PR Daily

Compile relevant contact information (safety and law enforcement authorities, tourism board, emergency response, airlines, sister properties, nearby properties, etc.) Hurricane season is here.

3 Relationships That Shift During a Crisis


In Visit North Carolina’s case, Scott and his team targeted The Washington Post because its readership makes up a large portion of the state’s tourism and National Geographic because it would discuss the science behind the story.

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30 jobs in the PR and marketing world

PR Daily

According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

The Wildwoods' 2017 Media Relations Campaign, Suasion Communications Group and the Greater Wildwoods Tourism Improvement and Development Authority. Curtis Stone for Australia Food and Wine, Tourism Australia.

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened.

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Behind the Headlines With Nick Hawley


I am most excited to jump in and help run our leisure tourism campaigns. With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. But are you letting opportunities to extend the life of your content pass you by?

Behind the Headlines With Brenda Urban


You’ve worked with some of the top travel and tourism brands. If you aren’t passionate about the product or service you’re pitching, journalists will see right through your pitch.

How Can Brands Put Crises Into Context?


He did not push local tourism partners to secure TV interviews. Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social.

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50 Communications and Public Relations Jobs Available Now

Media Bullseye

Social Media Manager , Los Angeles Tourism & Convention Board, Los Angeles, CA. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email

IHG’s Michael Torres on Communications and Leadership


Claire Kudlata joined the communications team at IHG following her graduation from the University of South Carolina with a degree in public relations and a minor in hotel, restaurant and tourism management.

3 reputation management lessons from the Indiana 'anti-gay' law controversy

PR Daily

Tourism officials are in full crisis mode, with millions in conference spending threatened. When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer.

PR Tactics in 2015: What’s Changed & What We Can Improve


As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects.

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Behind the Headlines With Lauren Kaufman


After a short stint at a large NYC agency on its agricultural product PR team, I actually found my true calling by chance when I answered an ad in The New York Times for a job at Spring O’Brien, an agency that specializes in travel and tourism PR.

PowerPoint Presentation Tips from 7 Stellar SlideShare Decks


He created a SlideShare deck to land a job as the head of social media for Tourism Australia. With few exceptions, almost everyone is at least a little anxious about public speaking. Whether you’re gearing up for an important marketing presentation to the board—or making the toast at your brother’s wedding—you likely struggle to get those butterflies flying in formation. PowerPoint decks present their own unique challenges.

Curacao Tourist Board tells their story


Harms says, “we are about to launch an experience tourism campaign.