Expert insights. Personalized for you.
As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign. The state’s $33 million marketing campaign to bolster summer tourism is in its 10 th year. A little lead contamination hasn’t stopped David Lorenz, vice president of the state’s tourism department, from offering his own take on the matter. MORE
In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. Here’s how we used this approach to adjust Westchester County Tourism’s strategy in response to the COVID-19 pandemic: Our primary goal with this account is to inspire followers to take a trip to Westchester County; therefore, our content is centered around travel inspiration. MORE
You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence MORE
USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Here you have it! The most notable journalist and media industry moves of the past week. MORE
The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to understand how their thoughts and behaviors toward travel have shifted as a result of the […]. The post On the heels of COVID’s devastation, what does the travel industry’s future look like? MORE
A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We Using this analysis, we developed a plan to support Maldives tourism marketing with data driven insights. MORE
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? Crisis Communications Featured PR Observations and Preferences Arizona Office of Tourism (AOT) coronavirus COVID-19 tourism and hospitality MORE
I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated. “I think that these young PR people think that just posting a blurb [… MORE
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations. MORE
Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. The post AirAsia pulls ads that critics say ‘promote sex tourism’ appeared first on PR Daily. MORE
This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness. MORE
Tourism officials are in full crisis mode, with millions in conference spending threatened. Convention and visitors association Tourism Indy launched a clever social media comeback by building five-foot concrete letters NDY and inviting residents to complete the word in selfies by becoming a human “I.” When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer. MORE
Travel / Tourism / Geographic (1.14M). Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists. MORE
How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Any tips for how other organizations can use social media to include travel and tourism in what they do? MORE
Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR MORE
Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Tourism media outlets are hungry for stats, saysPaul Brady, consumer news editor at Condé Nast Traveler. MORE
Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880 MORE
Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists. MORE
While every industry has been impacted by the COVID-19 pandemic, maybe none has suffered as much as tourism. For agencies like ours, with significant tourism portfolios, the past year has required a nimble and open-minded approach. MORE
The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy! MORE
We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson MORE
Company: FLORIDA TOURISM INDUSTRY MKTG CORP, Dba VISIT FLORIDA Location: Tallahassee, Florida Industry: Marketing - Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience MORE
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. MORE
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms. MORE
According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however. If you’re prone to wanderlust, you’re not alone. The industry made more than $7 trillion in 2013 and makes up 9.8 percent of the world’s gross domestic product. MORE
TourismOnline reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews. She mentioned how some companies pay people […]. The post Online Reviews and How to Handle Them appeared first on | The PR Maven. MORE
Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment. MORE
A strong brand can help boost economic development, tourism and the sense of community residents enjoy. By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. Think about how many choices […]. The post The Secrets to Creating a Successful Brand appeared first on | The PR Maven MORE
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Virtual events have become increasingly popular through the pandemic. MORE
Let’s first examine travel as a case study, then consider applying the lessons more broadly: Recent travel tech innovations have been anchored in health and safety, helping guide the travel, tourism and hospitality sectors through a grim COVID-19 economy. MORE
When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course. MORE
As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved. The greater threat—the one that is driving elections, impacting industry and, in recent cases, decimating destinations—is our collective psychology of […]. The post PR pulse: Is coronavirus messaging generating irrational fear? MORE
Hospitality, travel or tourism campaign. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program. We want to recognize the industry’s best communicators. Ragan’s 2018 PR Daily Awards features more than 35 categories, including general campaigns, publications, campaigns by industry, PR events and, of course, our grand prize for PR Campaign of the Year. MORE
Ellen HardenWard, creative director for Memphis Tourism, tells Johnson: Let people know that you’re grateful they took the time. In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually. MORE
Australia Food and Wine, Tourism Australia. Tourism Australia: Luxury, Tourism Australia. Australia Food and Wine, Tourism Australia. The digital communications and social media industries are always changing. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 100 organizations shared their success with us. MORE
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about. MORE
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group. MORE
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years. MORE
She has managed their client, the Maine Office of Tourism, for many years — if anyone understands destination marketing, it’s Charlene. She shared some great tips about using social media for the tourism industry. Charlene Williams, the president of Marshall Communications, was a guest on The PR Maven Podcast® with Nancy Marshall. If you have a […]. The post How Social Media has Changed Public Relations for Destination Marketing? appeared first on | The PR Maven. MORE
While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. The post 5 ways COVID has changed tourism PR—for the better appeared first on Agility PR Solutions. MORE
Tourism Related Topics PR Daily
JANUARY 4, 2021
While every industry has been impacted by the COVID-19 pandemic, maybe none has suffered as much as tourism. For agencies like ours, with significant tourism portfolios, the past year has required a nimble and open-minded approach.
Agility PR Solutions
FEBRUARY 11, 2021
While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. The post 5 ways COVID has changed tourism PR—for the better appeared first on Agility PR Solutions.
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HMA Public Relations
MARCH 13, 2020
Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? Crisis Communications Featured PR Observations and Preferences Arizona Office of Tourism (AOT) coronavirus COVID-19 tourism and hospitality
PR Daily
MARCH 26, 2019
Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. The post AirAsia pulls ads that critics say ‘promote sex tourism’ appeared first on PR Daily.
TrendKite
FEBRUARY 27, 2018
You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence
PRSay
MAY 24, 2019
How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Any tips for how other organizations can use social media to include travel and tourism in what they do?
|
PR Warrior
APRIL 29, 2017
Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.
Maine PR Maven
AUGUST 21, 2019
TourismOnline reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews. She mentioned how some companies pay people […]. The post Online Reviews and How to Handle Them appeared first on | The PR Maven.
Mark My Words
MARCH 5, 2015
When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.
PR Daily
OCTOBER 7, 2020
A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We Using this analysis, we developed a plan to support Maldives tourism marketing with data driven insights.
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Agility PR Solutions
NOVEMBER 2, 2020
Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations.
Agility PR Solutions
MARCH 9, 2020
The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.
Maine PR Maven
MARCH 15, 2019
She has managed their client, the Maine Office of Tourism, for many years — if anyone understands destination marketing, it’s Charlene. She shared some great tips about using social media for the tourism industry. Charlene Williams, the president of Marshall Communications, was a guest on The PR Maven Podcast® with Nancy Marshall. If you have a […]. The post How Social Media has Changed Public Relations for Destination Marketing? appeared first on | The PR Maven.
HMA Public Relations
MARCH 12, 2019
Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR
Agility PR Solutions
FEBRUARY 24, 2020
USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Here you have it! The most notable journalist and media industry moves of the past week.
Agility PR Solutions
FEBRUARY 2, 2020
As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved. The greater threat—the one that is driving elections, impacting industry and, in recent cases, decimating destinations—is our collective psychology of […]. The post PR pulse: Is coronavirus messaging generating irrational fear?
PR Daily
FEBRUARY 10, 2021
Let’s first examine travel as a case study, then consider applying the lessons more broadly: Recent travel tech innovations have been anchored in health and safety, helping guide the travel, tourism and hospitality sectors through a grim COVID-19 economy.
Agility PR Solutions
MAY 14, 2020
The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to understand how their thoughts and behaviors toward travel have shifted as a result of the […]. The post On the heels of COVID’s devastation, what does the travel industry’s future look like?
Agility PR Solutions
JULY 4, 2018
This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness.
HMA Public Relations
OCTOBER 23, 2017
Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.
HMA Public Relations
JANUARY 2, 2018
We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson
Maine PR Maven
SEPTEMBER 2, 2014
I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated. “I think that these young PR people think that just posting a blurb […
Flack Me
JANUARY 4, 2016
Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880
PR Daily
APRIL 26, 2015
Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Tourism media outlets are hungry for stats, saysPaul Brady, consumer news editor at Condé Nast Traveler.
PR Daily
OCTOBER 3, 2018
Hospitality, travel or tourism campaign. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program. We want to recognize the industry’s best communicators. Ragan’s 2018 PR Daily Awards features more than 35 categories, including general campaigns, publications, campaigns by industry, PR events and, of course, our grand prize for PR Campaign of the Year.
Maine PR Maven
SEPTEMBER 18, 2015
A strong brand can help boost economic development, tourism and the sense of community residents enjoy. By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. Think about how many choices […]. The post The Secrets to Creating a Successful Brand appeared first on | The PR Maven
Critical Mention
OCTOBER 15, 2020
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.
Critical Mention
NOVEMBER 20, 2020
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Social Influencers have quickly risen to one of the most important assets to brands in just the past few years.
PR Daily
APRIL 8, 2016
As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign. The state’s $33 million marketing campaign to bolster summer tourism is in its 10 th year. A little lead contamination hasn’t stopped David Lorenz, vice president of the state’s tourism department, from offering his own take on the matter.
Critical Mention
SEPTEMBER 24, 2020
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. In today’s digital age, earned media can take many different forms.
Flack Me
OCTOBER 10, 2014
Company: FLORIDA TOURISM INDUSTRY MKTG CORP, Dba VISIT FLORIDA Location: Tallahassee, Florida Industry: Marketing - Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience
PR Daily
APRIL 9, 2015
According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however. If you’re prone to wanderlust, you’re not alone. The industry made more than $7 trillion in 2013 and makes up 9.8 percent of the world’s gross domestic product.
PR Daily
JUNE 6, 2018
Australia Food and Wine, Tourism Australia. Tourism Australia: Luxury, Tourism Australia. Australia Food and Wine, Tourism Australia. The digital communications and social media industries are always changing. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 100 organizations shared their success with us.
PR Daily
APRIL 9, 2015
Tourism officials are in full crisis mode, with millions in conference spending threatened. Convention and visitors association Tourism Indy launched a clever social media comeback by building five-foot concrete letters NDY and inviting residents to complete the word in selfies by becoming a human “I.” When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer.
PR Expanded
AUGUST 26, 2014
Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.
Critical Mention
OCTOBER 22, 2020
Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Virtual events have become increasingly popular through the pandemic.
PR Daily
JUNE 30, 2020
In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. Here’s how we used this approach to adjust Westchester County Tourism’s strategy in response to the COVID-19 pandemic: Our primary goal with this account is to inspire followers to take a trip to Westchester County; therefore, our content is centered around travel inspiration.
PR Daily
SEPTEMBER 17, 2020
Ellen HardenWard, creative director for Memphis Tourism, tells Johnson: Let people know that you’re grateful they took the time. In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.
B2B PR Sense
JUNE 20, 2019
Travel / Tourism / Geographic (1.14M). Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.
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