Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated.

Trending Sources

PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

How Can Brands Put Crises Into Context?

Cision

He did not push local tourism partners to secure TV interviews. Nearly every brand is on social, but 48 percent of the communication professionals manning those channels feel the risks of a crisis outweigh the benefits social provides. Brands can’t control the message on social.

62 Communications and Public Relations Jobs Available Now

Media Bullseye

Communications Specialist , Greater Williamsburg Chamber & Tourism Alliance, Williamsburg, VA (Search communications category). Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed?

Working in PR: Five Things I Wish I Learned Sooner

Cision

First-time internships are often a letdown, and mine – a position with a tourism bureau in Pennsylvania – was no exception. This is a guest post by Nova Halliwell, a communications professional living in New York City.

Behind the Headlines With Caroline Michaud

Cision

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. It’s also important to ensure that the destinations’ tourism assets are aligned with those audiences in the most appropriate way.

30 jobs in the PR and marketing world

PR Daily

According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however.

PR Tactics in 2015: What’s Changed & What We Can Improve

Cision

As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects.

PR Salary: What’s a PR Pro Worth in 2016?

Sword and the Script

Travel, tourism and leisure: $71,000. by Frank Strong. Across the industry and experience levels, the median PR salary rose to $92, 125 in the last 12 months. By definition, averages pose pitfalls in data interpretation.

8 steps to better social media marketing

PR Daily

Don’t forget to explore niche sites as well (the graphic mentions Wayn to reach travel and tourism people and Etsy to find more artistic types)—you might find your most avid fans there. It’s one thing to be on social media; it’s quite another to be good at it.

3 reputation management lessons from the Indiana 'anti-gay' law controversy

PR Daily

Tourism officials are in full crisis mode, with millions in conference spending threatened. When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

3 Tips to Clean Up a Crisis

Cision

Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. Facebook. Twitter. YouTube.

Brand managers set their sights on NBA jerseys

PR Daily

Airlines, banks, tourism bureaus and more have found success in partnering with these clubs. The National Basketball Association could become the first major U.S. sports league to allow corporate sponsorship—and an opportunity for marketers—on its jerseys.

The To-Do List for Every New Corporate Communications Manager

Prakkypedia

When I worked in tourism many years ago we had a style guide which outlined the names we used for certain South Australian regions, how we expressed people’s titles, whether we wrote in the first or third person and so on. So you’ve just landed a new corporate communications role.

3 Relationships That Shift During a Crisis

Cision

In Visit North Carolina’s case, Scott and his team targeted The Washington Post because its readership makes up a large portion of the state’s tourism and National Geographic because it would discuss the science behind the story.

Success Secrets of PR Legends: What We Wish We Knew Back Then (Part 2)

MaccaPR

Senior Public Information Officer, Explore Minnesota Tourism “ Life Is a Network. What could you learn from some of the most seasoned PR and corporate communications leaders? Plenty.

5 ways brand managers can use Periscope and Meerkat

PR Daily

I see lots of opportunities for brands in travel and tourism, health and fitness, retail, media and beauty. Video is a popular form of content for brands, but live streaming makes it even more enticing.

‘Pure Michigan’ campaign under fire as water crisis worsens

PR Daily

As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

She has a BA degree in Asian Studies with a minor in Korean Language and Culture from the University of California, Berkeley and, as a San Diego native considers herself the city’s number one tourism ambassador.

6 ways to think like a publisher

PR Daily

For example, if you’re a hotel or restaurant, you might plan PR activity around National Tourism Week, National Chip Week and other events. I often advise businesses to think like a publisher when it comes to devising, writing and distributing their own news and content.

Brand story management for museum communication teams

Prezly

In Prezly, grouping of contacts happens with ‘tags’ Some examples of tags that can give museums to their stakeholders: art press , tourism , local or international. What are the challenges of museum communication teams? And how can a modern software solution help?

50 Communications and Public Relations Jobs Available Now

Media Bullseye

Social Media Manager , Los Angeles Tourism & Convention Board, Los Angeles, CA. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com.

Behind-the-Scenes PR Tour of Universal Orlando Resort

Solo PR Pro

By the end of the day, the students had a taste of both the consumer and business side of the theme park and tourism trade, thanks to the Universal PR pros who were willing to share their excitement about their jobs and their profession.

4 steps to successfully hiring a PR agency

PR Daily

Adriena Daunt manages PR activity for Tourism New Zealand across six countries in the Americas. New business is vital to an PR agency looking to grow, and putting together a pitch can be a huge amount of work.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Banff Lake Louise Tourism, #ProjectSnow. We asked to see your plans, pitches and earned media coverage.

What if NYC Made WTC BASE Jumping an Annual Event?

Sword and the Script

Think about the impact from a media, tourism or sponsorship perspective and event like this could have. In 2013 three BASE jumpers snuck into the World Trade Center in the wee hours of the morning, climbed to the top, and jumped off with parachutes.

Adding User Generated Content to Your Social Media Plan

Shift Communications

A few hours later, Maine’s tourism board reaches out to you and asks to use your picture. One of the most creative and useful strategies in social media these days is to utilize user generated social content (UGC).

How to write a listicle for your brand

PR Daily

Continuing our example about the Florida beach resort catering to seniors, the author would be wise to approach websites focused on Florida tourism and senior lifestyles.

5 PR lessons from Richard Branson’s lukewarm Virgin Galactic launch

PR Daily

They go beyond space tourism: The goals of the aerospace industry and NASA include establishing a colony on the moon and sending a manned mission to Mars. Sir Richard Branson is accustomed to the media spotlight. However, media attention can become a bad habit for executives.

Are The Chargers That Important to San Diego's Brand?

The Stalwart Blog

I asked that question on the San Diego State University''s School of Hospitality & Tourism Management''s LinkedIn page. Image Source: https://saamfarahmand23.wordpress.com/2012/05/22/will-los-angeles-have-an-nfl-team-ever-again/ .

30 jobs in the PR and marketing world

PR Daily

Assistant vice president of tourism and marketing—Simon Property Group ( New Jersey). Many PR pros are fantastic storytellers.

What PR salaries look like in 2016

PR Daily

Travel, tourism and leisure: $71,000. The median PR salary rose to $92,125 in the last 12 months. Averages pose pitfalls in data interpretation, but the fact that the median PR salary is up roughly $8,000 from last year suggests competition for PR talent has sharply increased.

Finalists named for the 2015 PR Daily Awards

PR Daily

MSLGROUP in Taiwan for HONG KONG TOURISM BOARD, Next Stop, Hong Kong. MSLGROUP in Taiwan for HONG KONG TOURISM BOARD, Next Stop, Hong Kong. We couldn’t think of a better way to kick-off the 2015 awards programs than with our most popular contest: the one, the only 2015 PR Daily Awards.

PR Interns or Assistants – Which is Right for You?

Solo PR Pro

Mary’s clients range from Alaska Native corporations, tourism and telecommunications to a variety of food organizations and two successful US Senate campaigns. This is a guest post from Mary Deming Barber, APR, Fellow PRSA, president of The Barber Group.

Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown

Cision

How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.