The REAL Impact of "Influencers": Travel & Tourism


You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf


Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated.

The Secrets to Creating a Successful Brand

Maine PR Maven

A strong brand can help boost economic development, tourism and the sense of community residents enjoy. By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline.

Prove you’re the best in the PR business

PR Daily

Hospitality, travel or tourism campaign. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program. We want to recognize the industry’s best communicators.

#MediaMonday – Deb Krol

HMA Public Relations

Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

Therefore by revitalizing underutilized resources — idle houses — around the world, we are promoting sustainable tourism that is beneficial to both travellers and local hosts.”. Emergence of tech democratizing tourism. By Lauren Lee, Account Manager, Hoffman Hong Kong.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

Australia Food and Wine, Tourism Australia. Tourism Australia: Luxury, Tourism Australia. Australia Food and Wine, Tourism Australia. The digital communications and social media industries are always changing. Those who innovate stand out.

Prove you’re the best in the PR business

PR Daily

Hospitality, travel or tourism campaign. Enter Ragan’s 2018 PR Daily Awards to showcase your innovative and impressive public relations work from the past year. Birthdays. Christmas. Thanksgiving. The Super Bowl.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole?

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Content Marketing Manager - Helena, MT

Flack Me

Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880

‘Pure Michigan’ campaign under fire as water crisis worsens

PR Daily

As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign.

Audience Development and Community Manager - Tallahassee, FL

Flack Me

Company: FLORIDA TOURISM INDUSTRY MKTG CORP, Dba VISIT FLORIDA Location: Tallahassee, Florida Industry: Marketing - Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Turning social media clichés into art

PR in High Definition

Instravel – A Photogenic Mass Tourism Experience from Oliver KMIA on Vimeo. Often you catch yourself watching short, inane videos for quite a while before you’re hit with the realisation that you’ve wasted boat loads of time and got nothing out of it.

30 jobs in the PR and marketing world

PR Daily

According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

Behind the Headlines With Scott Peacock


Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. In this case, most credible journalists were talking about how the incidents might affect tourism.

3 reputation management lessons from the Indiana 'anti-gay' law controversy

PR Daily

Tourism officials are in full crisis mode, with millions in conference spending threatened. When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer.

30 jobs in the PR and marketing world

PR Daily

Communications and public relations senior manager—Wyoming Office of Tourism (Wyoming). The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. What began in 1958.

Summer FAM Trips: Keep Your Cool When Things Get Hot


But when you have a tourism client and are tasked with bringing travel reporters and influencers to the area, you might need some extra convincing. Ah, summer in Washington. When I moved to Seattle from Milwaukee, Washington’s summer was the recurring selling point.

What’s Your Social Media Elevator Pitch? Join #PRStudChat on June 21 To Find Out How to Leverage Your Network

PR Expanded

She has a BA degree in Asian Studies with a minor in Korean Language and Culture from the University of California, Berkeley and, as a San Diego native considers herself the city’s number one tourism ambassador.

Using Social Amidst a Crisis: Q&A With Scott Peacock & K.C. Brown


How did Scott’s team keep the state’s tourism afloat? Scott: We communicated to local tourism officials in each community and they then communicated directly with businesses in their areas.

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7 PR wins for the first half of 2018

PR Daily

The winners reaped a harvest of publicity for causes that ranged from World Cup soccer to gay and lesbian tourism in Las Vegas. ( I’m sitting here crying at a lesbian wedding commercial for the LAS VEGAS TOURISM BOARD,” the magazine quoted one Twitter user as saying.

8 steps to better social media marketing

PR Daily

Don’t forget to explore niche sites as well (the graphic mentions Wayn to reach travel and tourism people and Etsy to find more artistic types)—you might find your most avid fans there. It’s one thing to be on social media; it’s quite another to be good at it.

Rumors of journalist’s murder spur exodus from Saudi biz summit

PR Daily

Virgin Group’s chief executive, Richard Branson, wrote in a blog post : I had high hopes for the current government in the Kingdom of Saudi Arabia and its leader Crown Prince Mohammed bin Salman and it is why I was delighted to accept two directorships in the tourism projects around the Red Sea.

PR Rock Stars: Explore Minnesota’s Alyssa Ebel

Communications Conversations

Do you think that’s absolutely necessary for success in this kind of position with a tourism organization? I like to practice what I preach to media near and far, so living the Explore Minnesota brand has lent success in publicizing statewide travel and tourism opportunities.

Announcing PR Daily’s 2018 Content Marketing Awards finalists

PR Daily

2017 Louisiana Tourism Promotion Association Influencer Campaign, Louisiana Tourism Promotion Association with DEVENEY. Storytelling is the most valuable skill a communicator can have today.

Behind the Headlines With Caroline Michaud


In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. It’s also important to ensure that the destinations’ tourism assets are aligned with those audiences in the most appropriate way.

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

A Guest Post By Ai Zhang, Professor, Stockton University. “To To learn without thinking, one will be lost in his learning. To think without learning, one will be imperiled.” – Confucius. Learning and reflecting are my daily staples. After all, I am an educator, right?

The Plane Truth: Why Pittsburgh International Airport Is Breaking Its Own News With ‘Blue Sky’


However, these crisis-related pieces encompass only a small portion of what’s happening in the travel, tourism and aviation industries. When a mainstream news outlet allocates reporters, resources and publication space to an article on the travel industry nowadays, it’s often because a crisis is involved — whether it’s a passenger getting dragged off a flight or a 10-month-old French bulldog dying in an airplane overhead storage bin.

PR’s Feel-Good Stories Of The Season

ImPRessions - Crenshaw Communications

We love the story for the act of human kindness but also have to marvel at the great tourism/marketing effort Nova Scotia mounts each year with pre-publicity and the delivery itself. Anyone in public relations would agree that the news stories of 2016 have been crazy.

PR Tactics in 2015: What’s Changed & What We Can Improve


As a NYC-based agency publicist, Angie Orth once represented far-flung destinations and tourism brands, though her schedule rarely allowed for adventures outside of client projects.

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3 Tips to Clean Up a Crisis


Brown discussed how Cision Global Insights helped mitigate the crisis faster by tracking audience in real time, provided qualitative and quantitative data for better decision-making and preserved the state’s tourism during the busiest season of the year. Facebook. Twitter. YouTube.

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3 Relationships That Shift During a Crisis


In Visit North Carolina’s case, Scott and his team targeted The Washington Post because its readership makes up a large portion of the state’s tourism and National Geographic because it would discuss the science behind the story.

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Brand managers set their sights on NBA jerseys

PR Daily

Airlines, banks, tourism bureaus and more have found success in partnering with these clubs. The National Basketball Association could become the first major U.S. sports league to allow corporate sponsorship—and an opportunity for marketers—on its jerseys.

Stuck in the middle


While some of my colleagues, especially in the travel and tourism industry, are enamored with the glitz and glamour that often comes with media relations, I prefer working from the inside out.

Announcing PR Daily’s 2018 Media Relations Awards finalists

PR Daily

The Wildwoods' 2017 Media Relations Campaign, Suasion Communications Group and the Greater Wildwoods Tourism Improvement and Development Authority. Curtis Stone for Australia Food and Wine, Tourism Australia.