How should tourism and hospitality entities respond to Coronavirus?

HMA Public Relations

Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? Crisis Communications Featured PR Observations and Preferences Arizona Office of Tourism (AOT) coronavirus COVID-19 tourism and hospitality

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. The post AirAsia pulls ads that critics say ‘promote sex tourism’ appeared first on PR Daily.

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The REAL Impact of "Influencers": Travel & Tourism

TrendKite

You see them everyday: bloggers, influencers, the “Insta-famous”. They’re eating our favorite snacks, repping our favorite brands.but do you know what metrics to track to understand REAL influence

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy!

What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Any tips for how other organizations can use social media to include travel and tourism in what they do?

Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.

Online Reviews and How to Handle Them

Maine PR Maven

TourismOnline reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews. She mentioned how some companies pay people […]. The post Online Reviews and How to Handle Them appeared first on | The PR Maven.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors

Agility PR Solutions

The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.

PR pulse: Is coronavirus messaging generating irrational fear?

Agility PR Solutions

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.

How Social Media has Changed Public Relations for Destination Marketing?

Maine PR Maven

She has managed their client, the Maine Office of Tourism, for many years — if anyone understands destination marketing, it’s Charlene. She shared some great tips about using social media for the tourism industry. Charlene Williams, the president of Marshall Communications, was a guest on The PR Maven Podcast® with Nancy Marshall. If you have a […]. The post How Social Media has Changed Public Relations for Destination Marketing? appeared first on | The PR Maven.

Taking It To The Street

HMA Public Relations

Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR

Journalists on the move – Week of February 24

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Here you have it! The most notable journalist and media industry moves of the past week.

On the heels of COVID’s devastation, what does the travel industry’s future look like?

Agility PR Solutions

The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism. Independent travel publisher Matador Network recently reached out to its global community of avid travelers and deployed an in-depth survey to understand how their thoughts and behaviors toward travel have shifted as a result of the […]. The post On the heels of COVID’s devastation, what does the travel industry’s future look like?

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S.

How to Create a Signature Event

HMA Public Relations

We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

#MediaMonday – Deb Krol

HMA Public Relations

Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.

Growing out of lockdown: how to scale an agency

Stephen Waddington

Exercise, hospitality, high street retail, travel, tourism, and sport have all been dealt a brutal blow. COVID-19 is an opportunity for assertive agencies to scale and grow. Lean into the recovery with confidence. Good luck.

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Prove you’re the best in the PR business

PR Daily

Hospitality, travel or tourism campaign. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program. We want to recognize the industry’s best communicators.

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated. “I think that these young PR people think that just posting a blurb […

4 ways to network during COVID-19

PR Daily

Ellen HardenWard, creative director for Memphis Tourism, tells Johnson: Let people know that you’re grateful they took the time. In lieu of an in-person conference or meeting over coffee, consider these ideas that can expand your horizons and help you strengthen relationships virtually.

Content Marketing Manager - Helena, MT

Flack Me

Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Tourism media outlets are hungry for stats, saysPaul Brady, consumer news editor at Condé Nast Traveler.

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Lockdown letter: brainstorming second order COVID-19 effects

Stephen Waddington

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. Travel International travel - border quarantines mean business travel is out and international tourism will become either a luxury or long term gap year or trekking-type experience. As lockdown is released it will create a wave of second order effects. We’ve an opportunity to create a better future.

Why a rapid-response website is essential in a crisis

PR Daily

A consortium of tourism and healthcare organizations established a health and safety program and launched a rapid-response site to help businesses in every industry let the public know they were safe to patronize.

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The Secrets to Creating a Successful Brand

Maine PR Maven

A strong brand can help boost economic development, tourism and the sense of community residents enjoy. By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. Think about how many choices […]. The post The Secrets to Creating a Successful Brand appeared first on | The PR Maven

‘Pure Michigan’ campaign under fire as water crisis worsens

PR Daily

As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign. The state’s $33 million marketing campaign to bolster summer tourism is in its 10 th year. A little lead contamination hasn’t stopped David Lorenz, vice president of the state’s tourism department, from offering his own take on the matter.

How Macon, Georgia, uses video to attract music fans

PR Daily

Here’s how the city’s tourism team created enduring visual stories. The city’s tourism team wanted to change that, so it brought in a couple of young musicians influenced by these great artists to see Macon and connect with its musical history.

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Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. Here’s how we used this approach to adjust Westchester County Tourism’s strategy in response to the COVID-19 pandemic: Our primary goal with this account is to inspire followers to take a trip to Westchester County; therefore, our content is centered around travel inspiration.

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. Stephen Oddo launched the tour company Walks in 2010.

Announcing PR Daily’s 2018 Digital PR & Social Media Awards finalists

PR Daily

Australia Food and Wine, Tourism Australia. Tourism Australia: Luxury, Tourism Australia. Australia Food and Wine, Tourism Australia. The digital communications and social media industries are always changing. Those who innovate stand out. We searched for the most talented and creative campaigns across a variety of industries. More than 100 organizations shared their success with us.

Audience Development and Community Manager - Tallahassee, FL

Flack Me

Company: FLORIDA TOURISM INDUSTRY MKTG CORP, Dba VISIT FLORIDA Location: Tallahassee, Florida Industry: Marketing - Digital Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

30 jobs in the PR and marketing world

PR Daily

According to the World Travel & Tourism Council , the tourism industry is one of the world’s largest, with more than 277 million jobs globally. It’s far from the only company in the travel and tourism industry that has job openings, however. If you’re prone to wanderlust, you’re not alone. The industry made more than $7 trillion in 2013 and makes up 9.8 percent of the world’s gross domestic product.

Pitching Travel Media Amid the COVID-19 Shutdown

PRSay

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

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3 reputation management lessons from the Indiana 'anti-gay' law controversy

PR Daily

Tourism officials are in full crisis mode, with millions in conference spending threatened. Convention and visitors association Tourism Indy launched a clever social media comeback by building five-foot concrete letters NDY and inviting residents to complete the word in selfies by becoming a human “I.” When things get ugly, a light touch can be a way of deflecting outrage like the activist anger that threatens to depress tourism and economic development for the year or longer.

Summer FAM Trips: Keep Your Cool When Things Get Hot

Barokas

But when you have a tourism client and are tasked with bringing travel reporters and influencers to the area, you might need some extra convincing. Ah, summer in Washington. When I moved to Seattle from Milwaukee, Washington’s summer was the recurring selling point.

PR Strategy: 5 Powerful Secrets to Awesome Media Attention

B2B PR Sense

Travel / Tourism / Geographic (1.14M). Your B2B PR strategy is a complex machine, with earned, owned, shared, and paid media components all working together. Today, we're focusing on the earned media portion of your public relations strategy. What is earned media ? It is the attention a brand receives through through media or other websites. It is called "earned" since it cannot be bought or owned. It is attained through media relations, such as press releases and pitches to journalists.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence. A Guest Post By Suzanne Mannion, EVP & Co-founder, Newsmaker Group.

30 jobs in the PR and marketing world

PR Daily

Communications and public relations senior manager—Wyoming Office of Tourism (Wyoming). The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. What began in 1958.

Businesses should offer Honesthicity to attract the #Travennial-generation

Engage PR

Aberdeen and Grampian Chamber of Commerce (AGCC) recently hosted its Joint Tourism Network meeting featuring speakers from VisitScotland, Visit Aberdeen and the local Area Tourism Partnership. The aim of the event was to highlight how the tourism and food and drink industry in the North-east of Scotland continues to grow and support the local economy – something of particular importance given the current downturn in the oil and gas sector.