Promoting tourism PR amid a global pandemic

PR Daily

While every industry has been impacted by the COVID-19 pandemic, maybe none has suffered as much as tourism. For agencies like ours, with significant tourism portfolios, the past year has required a nimble and open-minded approach.

5 ways COVID has changed tourism PR—for the better

Agility PR Solutions

While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. The post 5 ways COVID has changed tourism PR—for the better appeared first on Agility PR Solutions.

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Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

With already over 600 tickets sold to individuals that reportedly include Justin Bieber and Leonardo DiCaprio, Virgin Galactic appears to be leading the space tourism race. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign

PR Daily

The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state. The campaign, “That’s my M-O,” hopes to shine a spotlight on the state of Missouri’s many tourism treasures. Touting post-COVID tourism.

How should tourism and hospitality entities respond to Coronavirus?

HMA Public Relations

Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? Crisis Communications Featured PR Observations and Preferences Arizona Office of Tourism (AOT) coronavirus COVID-19 tourism and hospitality

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. The post AirAsia pulls ads that critics say ‘promote sex tourism’ appeared first on PR Daily.

Think bigger! How to make the most of your content marketing ‘universe’

PR Warrior

Content marketing Featured Public Relations Black Hops Brewing Clarissa Rayward Content Marketing Institute Farrow & Ball GE Goulet Pens Grant Thornton Jay Baer Mark Masters Seth Godin Tourism WhistlerWhen it comes to content marketing for PR, there’s a lot you can do. Hence the importance of having a strategy. But let’s put that aside for the moment.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy!

Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. Each of them walks along the beach, or to the restaurant, or has a certain kind of income related to tourism.

What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State

PRSay

How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Any tips for how other organizations can use social media to include travel and tourism in what they do?

TrendKite New Orleans Bound for The 2018 PRSA Travel & Tourism Conf

TrendKite

Online Reviews and How to Handle Them

Maine PR Maven

TourismOnline reviews – on Google, Yelp, Facebook, TripAdvisor – are a big deal. They are the first things that come up with practically any online search. When Nancy interviewed Pauline Frommer – of Frommer’s Guidebooks fame – on her podcast, Pauline talked about the pitfalls of online reviews. She mentioned how some companies pay people […]. The post Online Reviews and How to Handle Them appeared first on | The PR Maven.

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

How a data-driven storytelling can take you around the world

PR Daily

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We Using this analysis, we developed a plan to support Maldives tourism marketing with data driven insights.

Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors

Agility PR Solutions

The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.

Visit Orlando’s Ian Suarez on the importance of UGC during COVID-19

PR Daily

The social media pro shares how his organization created content to share hope and bolster spirits during a dark time for the tourism industry ahead of his session for Ragan’s Social Media Conference.

Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

Axia PR

Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

B2B companies could fail if they don’t embrace digital marketing

Agility PR Solutions

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations.

3 tips for social media in a socially-distanced world

PR Daily

Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates. How do you stay top of mind and inspire future travel when everybody’s quarantined?

Journalists on the move – Week of February 24

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Here you have it!

PR pulse: Is coronavirus messaging generating irrational fear?

Agility PR Solutions

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.

How Social Media has Changed Public Relations for Destination Marketing?

Maine PR Maven

She has managed their client, the Maine Office of Tourism, for many years — if anyone understands destination marketing, it’s Charlene. She shared some great tips about using social media for the tourism industry. Charlene Williams, the president of Marshall Communications, was a guest on The PR Maven Podcast® with Nancy Marshall. If you have a […]. The post How Social Media has Changed Public Relations for Destination Marketing? appeared first on | The PR Maven.

On the heels of COVID’s devastation, what does the travel industry’s future look like?

Agility PR Solutions

The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism.

Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. And health tourism is part of healthcare.

Taking It To The Street

HMA Public Relations

Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR

Maxim Behar Meets the Ambassador of the Russian Federation to Bulgaria

Maxim Behar

During the meeting were discussed variety of topics related to modern communications, media and tourism, addressing the concept of further developing the Bulgarian-Russian relations. Maxim Behar, CEO of M3 Communications Group, Inc., had an interesting and friendly meeting with H.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness.

Report: Nearly a third of Americans consistently get news from Facebook

PR Daily

That’s the advice from Meggan Hood, division director of tourism at Explore Georgia. . Despite the lack of trust in major social media platforms, users still cite them as important sources of information.

3 ways to make tech the good news story of 2021

PR Daily

Let’s first examine travel as a case study, then consider applying the lessons more broadly: Recent travel tech innovations have been anchored in health and safety, helping guide the travel, tourism and hospitality sectors through a grim COVID-19 economy.

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Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

PR Daily

Explore Georgia; The tourism division of the Georgia Department of Economic Development: Explore Your Georgia; A Phased Approach to Driving Tourism Recovery. Find out who made the short list in our digital communications awards program.

How to Create a Signature Event

HMA Public Relations

We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

10 tips for effective press releases in the digital age

Maine PR Maven

I was with a travel writer friend a couple weeks ago, and she was lamenting the fact that she hardly ever receives real press releases from tourism destinations any more. Reports of the premature death of press releases have been overly exaggerated. “I think that these young PR people think that just posting a blurb […

Announcing Ragan’s 2021 Media Relations Awards finalists

PR Daily

iQ 360: Movers and Shakas: Reimagining Hawaii’s Tourism Industry. iQ 360: Movers and Shakas: Reimagining Hawaii’s Tourism Industry. Congratulations to the impressive finalists on this year’s list!

#MediaMonday – Deb Krol

HMA Public Relations

Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.

Content Marketing Manager - Helena, MT

Flack Me

Company: Montana Office of Tourism Location: Helena, Montana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: $39,920 - $59,880

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Tourism media outlets are hungry for stats, saysPaul Brady, consumer news editor at Condé Nast Traveler.

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The Secrets to Creating a Successful Brand

Maine PR Maven

A strong brand can help boost economic development, tourism and the sense of community residents enjoy. By Nancy Marshall All municipalities need a brand. A brand is more than a logo or a tagline. It communicates what makes a municipality unique and appealing through a combination of visuals and words. Think about how many choices […]. The post The Secrets to Creating a Successful Brand appeared first on | The PR Maven

Prove you’re the best in the PR business

PR Daily

Hospitality, travel or tourism campaign. Birthdays. Christmas. Thanksgiving. The Super Bowl. Some of our favorite things come around just once a year—including your favorite awards program. We want to recognize the industry’s best communicators. Ragan’s 2018 PR Daily Awards features more than 35 categories, including general campaigns, publications, campaigns by industry, PR events and, of course, our grand prize for PR Campaign of the Year.

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.

‘Pure Michigan’ campaign under fire as water crisis worsens

PR Daily

As scrutiny surrounding the lead contamination crisis in Flint, Michigan, increased this week, PR pros took to social media to express dismay at the state’s seemingly tone-deaf continuation of its “Pure Michigan” tourism campaign. The state’s $33 million marketing campaign to bolster summer tourism is in its 10 th year. A little lead contamination hasn’t stopped David Lorenz, vice president of the state’s tourism department, from offering his own take on the matter.