Promoting tourism PR amid a global pandemic

PR Daily

While every industry has been impacted by the COVID-19 pandemic, maybe none has suffered as much as tourism. For agencies like ours, with significant tourism portfolios, the past year has required a nimble and open-minded approach.

10 trends shaping the future of impact tourism in 2022

Agility PR Solutions

The 2022 Impact Tourism Report brings together their findings and pairs them with actionable solutions for travelers. The post 10 trends shaping the future of impact tourism in 2022 appeared first on Agility PR Solutions.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

5 ways COVID has changed tourism PR—for the better

Agility PR Solutions

While the virus has certainly devastated tourism worldwide, it has also opened the door to more responsible messaging and more creative content. The post 5 ways COVID has changed tourism PR—for the better appeared first on Agility PR Solutions.

5 Journalists to Follow on Twitter: Tourism & Travel Edition

The TypeBar

Tourism and Travel is an ever-growing sector. Media houses and news channels that were caught up with Covid-19, health, and finance-related updates are finally back to including tourism and travel content. Who are the ones to follow in the tourism and travel space?

Is Space Tourism an Unnecessary Splurge?

Mindful Marketing

With already over 600 tickets sold to individuals that reportedly include Justin Bieber and Leonardo DiCaprio, Virgin Galactic appears to be leading the space tourism race. Swiss bank UBS has estimated that space tourism could be a $3 billion industry by 2029.

How should tourism and hospitality entities respond to Coronavirus?

HMA Public Relations

Coronavirus has dealt the entire tourism and hospitality industry a devastating blow. Learn more about how these entities should respond, and recent updates from the Arizona Office of Tourism. The post How should tourism and hospitality entities respond to Coronavirus? Crisis Communications Featured PR Observations and Preferences Arizona Office of Tourism (AOT) coronavirus COVID-19 tourism and hospitality

Missouri Division of Tourism shares behind-the-scenes peek of multichannel campaign

PR Daily

The team put together a “making of” documentary video to share the impetus behind the character “Mo” to drive tourism in the state. The campaign, “That’s my M-O,” hopes to shine a spotlight on the state of Missouri’s many tourism treasures. Touting post-COVID tourism.

AirAsia pulls ads that critics say ‘promote sex tourism’

PR Daily

Melinda Liszewski, activist and campaigner for grassroots organization Collective Shout tweeted pictures of the ad, accusing the airline of promoting sex tourism to market its new route: “Get off in Thailand” a dog whistle promoting #sextourism brought to you by low budget low ethics airline @AirAsia. The post AirAsia pulls ads that critics say ‘promote sex tourism’ appeared first on PR Daily.

#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

The sky’s the limit when it comes to creativity in the travel and tourism industry! What changes have you seen in the PR travel & tourism industry, and its measurement? The post #MeasurePR Memory (August 2018): Travel and Tourism Edition appeared first on Shonali Burke Consulting. Editor’s Note: While #measurePR is on hiatus as of this writing, we couldn’t forgo the opportunity to share a recap of a fabulous chat from last year for all who may benefit. Enjoy!

Maxim Behar for Bloomberg TV: The Seychelles Government with a quantum leap in world tourism

Maxim Behar

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. Each of them walks along the beach, or to the restaurant, or has a certain kind of income related to tourism.

What the Ohio Restaurant Association Is Doing for Travel and Tourism in the Buckeye State


How do travel and tourism relate to the Ohio Restaurant Association and your role there? It’s important for us to keep a finger on the pulse of travel and tourism in our state, because our industry is very much a part of it. How does travel and tourism helps support Association members? Any tips for how other organizations can use social media to include travel and tourism in what they do?

The world now spins a story

Mark My Words

When the Virgin Group—an oddness of businesses that include health clubs, banking, air travel, bridal, mobile and space tourism—tried to sort out its corporate identity a few years ago, its leaders realised that there was a paradox at the heart of the company. Mark My Words Branson PR starbucks storytelling virgin paradox invite premise bridal tourism—tried hippie Yesterday we got the news that Starbucks is to back a social storytelling start up. Of course.

How pandemic and cultural pressures impact consumer connection to brands

Agility PR Solutions

For its latest BrandUP report, the firm researched 291 brands across 35 different categories, ranging from financial services and tourism to restaurants and automotive, and benchmarked the findings […].

Shoestring budget draws huge response for iQ 360’s Hawaiian recruitment effort

PR Daily

‘Movers and Shakas’ aimed to lure remote workers to Hawaii as the pandemic shut down tourism. For decades, Hawaii’s tourism industry has served as the state’s primary source of income, bringing in more than $8 billion a year in visitor spending.

Coronavirus crisis’ consumer impact—new data on purchase decisions and behaviors

Agility PR Solutions

The coronavirus outbreak is creating unprecedented challenges for consumer industries of all shapes and sizes—from travel & tourism to dining & recreation, and whether for business or pleasure, consumers today are showing a reluctance to get involved in many of the things that just weeks ago they didn’t think twice about.

How a data-driven storytelling can take you around the world

PR Daily

A measurement pro shares the tory of his campaign for the Maldives’ tourism sector, a project made possible by emotive storytelling backed by data analysis. “We Using this analysis, we developed a plan to support Maldives tourism marketing with data driven insights.

B2B companies could fail if they don’t embrace digital marketing

Agility PR Solutions

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Additionally, 60 percent of the personal services and 46 percent of the manufacturing segments have also seen significant turmoil in their operations.

Maxim Behar Meets with Eliana Pichardo, First Secretary of the Embassy of the Republic of Dominicana

Maxim Behar

For his part, Maxim Behar highlighted the importance of good diplomatic relations and talked about a better promotion of the Republic of Dominicana in Bulgaria in order for a stronger tourism flow Maxim Behar, PR expert, CEO of M3 Communications Group, Inc.,

Journalists on the move – Week of February 24

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Albuquerque Journal: Stephen Hamway (@Shamway1) is now reporting on economic development, health care and tourism in Albuquerque and across the state. Here you have it!

PR pulse: Is coronavirus messaging generating irrational fear?

Agility PR Solutions

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.

3 tips for social media in a socially-distanced world

PR Daily

Explore Georgia division director of tourism shares insights to turn fans and followers into brand advocates. How do you stay top of mind and inspire future travel when everybody’s quarantined?

Staying afloat in turbulent times with Dan Jasper | On Top of PR podcast

Axia PR

Dan leads public relations, community relations, social media, storytelling, tourism, and the advanced service portal at the Mall of America.

Visit Orlando’s Ian Suarez on the importance of UGC during COVID-19

PR Daily

The social media pro shares how his organization created content to share hope and bolster spirits during a dark time for the tourism industry ahead of his session for Ragan’s Social Media Conference.

On the heels of COVID’s devastation, what does the travel industry’s future look like?

Agility PR Solutions

The COVID-19 pandemic is having a devastating impact on nearly every industry, but none more than travel and tourism.

Taking It To The Street

HMA Public Relations

Public relations programming is essential to the tourism and hospitality industry. Build it and they will come” just doesn’t work all by itself. A destination is […]. The post Taking It To The Street appeared first on HMA Public Relations. PR and HMA PR

Maxim Behar Offers the Slogan "Bulgaria - Dream Area" to the Bulgarian Government

Maxim Behar

In a special letter to Prime Minister Kiril Petkov and the ministers in charge, the Bulgaria National Board of Tourism supported the PR expert's proposal to the Government to improve Bulgaria's reputation on the international market.

"Dream Area". Right?

Maxim Behar

By the way, the majority of them really believed and tourism in Bulgaria increased quickly. Governor Bob Miller is a very calm and level-headed gentleman.

Civic branding case study—PR’s role in the growth of municipalities

Agility PR Solutions

This is particularly true in the state of South Carolina where tourism is a $20+ billion industry, and public […]. More and more businesses are turning to public relations to tell their stories. Today, municipalities across the U.S. are practicing many of PR’s same promotional and image-building strategies to position their cities and towns and garner top-of-mind awareness.

Maxim Behar for NOVA TV: Bulgaria Does Not Need Visas for Tourists, but a Minister of Branding

Maxim Behar

According to Behar, Bulgaria should not have visas for tourists, but rather advertise its tourism more and appoint a minister of branding, who is more than needed now than ever. In this way, they develop their tourism and support themselves. And health tourism is part of healthcare.

How to Create a Signature Event

HMA Public Relations

We in the PR industry, and those who provide tourism public relations, often […]. Creating a signature event that eventually becomes a tradition is no small feat. The post How to Create a Signature Event appeared first on HMA Public Relations. PR and HMA PR Create a Signature Event public relations for events Scott Hanson

3 ways to make tech the good news story of 2021

PR Daily

Let’s first examine travel as a case study, then consider applying the lessons more broadly: Recent travel tech innovations have been anchored in health and safety, helping guide the travel, tourism and hospitality sectors through a grim COVID-19 economy.

Travel 164

Member exclusive: How Discover Puerto Rico is educating audiences about island heritage

PR Daily

There wasn’t an official crisis comms playbook for the tourism industry in Puerto Rico before Discover Puerto Rico’s launch in 2018. With the launch of its new ‘Live Boricua’ campaign, the team hopes to highlight the cultural richness of an often-overlooked travel destination.

#MediaMonday – Deb Krol

HMA Public Relations

Today’s journalist is Debra Krol Deb is a Native American community journalist, writing about science and environmental issues, economic development, business, Native American art; and travel/tourism (both Native and mainstream). One of my favorite things about #MediaMonday is the chance to highlight freelance journalists.

Maxim Behar Meets the Ambassador of the Russian Federation to Bulgaria

Maxim Behar

During the meeting were discussed variety of topics related to modern communications, media and tourism, addressing the concept of further developing the Bulgarian-Russian relations. Maxim Behar, CEO of M3 Communications Group, Inc., had an interesting and friendly meeting with H.

How can travel tech make summer holidays more sustainable?

PR in High Definition

At present, accommodation accounts for around one fifth of tourism emissions. As September approaches, the summer holiday season is almost over. It’s been great to get back to jetting off to exciting new destinations after a difficult few years for the travel industry.

Announcing PR Daily’s 2021 Digital Marketing & Social Media Awards finalists

PR Daily

Explore Georgia; The tourism division of the Georgia Department of Economic Development: Explore Your Georgia; A Phased Approach to Driving Tourism Recovery. Find out who made the short list in our digital communications awards program.

As the Carolean era begins, what next for brand Britain?

Mark My Words

As mourners flock to London ahead of Monday’s state funeral, the eye of the world is fixed on the UK, as the country braces itself for a surge in domestic and international tourism. Campaign Until last Thursday, what did the royal family and the Kardashians have in common? Well, for one, both households were run by matriarchs who acted as instinctive managers of the family brand.

3 ways to help workers invest in your brand purpose

PR Daily

Cheng’s specifically referencing initiatives such as Expedia’s Emergency Accommodations Portal , and Expedia’s recent partnership with UNESCO in promoting sustainable tourism and heritage conservation through a joint Sustainable Travel Pledge.

Travel 144

Why you should follow the ‘hygiene, hub, hero’ strategy during COVID-19

PR Daily

In January 2020, Mower used the “Hygiene, Hub, Hero” content-development model to design a social media strategy for our client, Westchester County Tourism. PR pros on social media should focus on providing value to their audience. Here’s what that might look like in practice.

3 ways to woo deep-pocketed travel audiences

PR Daily

Travel journalism continues to boom as international tourism receipts top $1 billion annually, according to World Tourism Organization figures. So, how do you successfully pitch your travel destination or tourism-related product or service into this exceedingly lucrative news hole? Tourism media outlets are hungry for stats, saysPaul Brady, consumer news editor at Condé Nast Traveler.

Travel 103