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Five Tips to Differentiating Your Brand

Cision

Knowing how to promote a brand in a way that sets them apart in their market space, speaks to consumers and helps them succeed is my focus as the owner of Strong Marketing. It gave consumers a unique way to bring a piece of the campaign home with them. In a world inundated with noise, consumers and clients need to be heard.

Branding 204
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The Future of Digital Marketing is Here: AI Tactics for an Omnichannel World

Stern + Associates

Utilizing the Modern Digital Marketing Playbook Sparked by a desire to understand what makes decision-makers tick – both the conscious and subconscious needs of everyone from consumers to B2B buyers – Lecinski became a digital marketing trailblazer. Sales & Service.

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On October 19th #PRStudChat Discusses Answers for Modern Communicators

Deirdre Breakenridge

With technology advancing rapidly, new media channels proliferating daily and consumer behavior changing, modern communicators need answers to practical PR, marketing and social media questions. Join #PRStudChat sponsored by Spin Sucks on Thursday, October 19th from 12:00 p.m. to 1:00 p.m. About Spin Sucks.

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Join #PRStudChat on April 18th to Discuss Marketing Consumer-Based Products with a Government Agency

Deirdre Breakenridge

There are opportunities that exist for consumer brands to market within the purview of a government agency. ET, special guest and co-host, Tyler Madison, Program Manager at Kentucky Proud, will lead a #PRStudChat discussion on “Marketing Consumer-Based Products With a Government Agency.” If so, how? About Spin Sucks.

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On January 17th, the #PRStudChat Community Discusses How to Get Strategic With Owned Media

Deirdre Breakenridge

Let’s start big: Besides the drop-off in titles and journalists, what are some less-noticeable challenges you’re seeing in consumer media? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. How has pitching media changed?

Community 184
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Join #PRStudChat on Thursday, February 21st for a Discussion on PR for Issues & Advocacy

Deirdre Breakenridge

Let’s start big: How is comms for issues different than, say, PR for consumer products? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. The Twitter chat questions will include: 1. About Spin Sucks. Its mission?

Policies 157
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Why Lies Beat The Truth On Social Media

ImPRessions - Crenshaw Communications

Conducted by the MIT Media Lab, it was unprecedented in scope, analyzing 126,000 distinct “rumor cascades” that spread on Twitter from 2006 to 2017. PR people, journalists, and everyday news consumers worry about the integrity of the news that reaches us, especially on social platforms.