3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. YouTube has learned from its mistakes (believe it or not).

Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Crisis Communications YouTube

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. s Telegraph headlines a story, “How YouTube’s 2018 PR stunt became even more hated than Justin Bieber.”.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. Storytelling Strategy multimedia video YouTube

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success.

Infographic: Tips for topping YouTube’s search list

PR Daily

In a world dominated by visuals, YouTube reigns supreme. With 1 billion hours of content being watched every day , YouTube offers brand managers excellent opportunities to engage audiences in their favorite medium: video.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. to crafting and distributing content via YouTube Stories.

Establish your brand as a YouTube superstar

PR Daily

But are you still struggling to establish yourself on YouTube? Get more useful tips by joining us from your desk for the Create and Sustain Best Practices for YouTube Success Virtual Summit on Oct.

Infographic: How to juice your YouTube performance

PR Daily

Should you be looking for subscribers or shares—not to mention “likes” and views—when posting on YouTube? Like most online media platforms, YouTube has yielded few hints about its algorithms that determine what sorts of videos get more reach, and which are destined to go nowhere.

Friday fun: great YouTube parodies

Prakkypedia

Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they?

YouTube to overtake Facebook in website visits

PR Daily

Google has fallen off, though it maintains its top spot, but YouTube is on the rise—and could surpass Facebook as the No. Should they now invest in another platform, specifically YouTube? in the last several years have been Google, Facebook, YouTube, Yahoo and Amazon, in that order.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. However, YouTube has some built-in advantages for video influencers. on YouTube Gaming.

5 ways to stand out on YouTube

PR Daily

YouTube has become the second largest search engine online, and it is crucial that you grab a share of that audience. It doesn’t take a massive effort to get started on YouTube , and the payoff can be huge. Use great YouTube channel art.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. More than 100 hours of video are uploaded to YouTube every minute.

YouTube launches TV service

PR Daily

Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. We are letting users drive this for us,” Kelly Merryman, VP of content partnerships for YouTube, told.

YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

LinkedIn, Twitter and YouTube adding options

PR Daily

Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. The moves are a way to increase interaction with ads, especially after YouTube viewers skip an advertisement that runs before a video.

How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTubeThe platform is being used by over 1 billion users each year.

YouTubers share shock and sadness after shooting

PR Daily

The YouTube community is speaking out after an attack at the company’s Silicon Valley campus. The incident has also sent some looking for a motive, including YouTube’s controversial monetization policy, under which some creators receive money for their regular video offerings.

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Why did YouTube’s market targeting dynamics think I was right for the ad? I love language.

Social aging—Gen Z dominates YouTube while other generations prefer Facebook

Agility PR Solutions

The post Social aging—Gen Z dominates YouTube while other generations prefer Facebook appeared first on Agility PR Solutions.

Study: How to make the most of your YouTube channel

PR Daily

What kinds of videos perform best on YouTube? from Pew Research Center says about half of YouTube visitors are looking to acquire a skill. Only about 28 percent say they go to YouTube just to “pass the time.” The Verge wrote : This roughly tracks with how I use YouTube.

Facebook still rules social—but YouTube and Instagram are gaining ground

Agility PR Solutions

Although Facebook has historically been (and continues to be) the dominant social channel, social media users had a tendency to use YouTube and Instagram more in 2018 compared to 2017, according to a new survey from business news and how-to website The Manifest.

Disney, Google team up with YouTube stars

PR Daily

It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences.

Facebook’s dominance grows, overtaking YouTube as top video channel

Agility PR Solutions

YouTube is practically synonymous with “online video,” but new research shows that it may not be the top social video site any longer—for consumers or communicators. […]. The post Facebook’s dominance grows, overtaking YouTube as top video channel appeared first on Agility PR Solutions.

Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs.

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. The move comes after the controversy surrounding YouTube star Logan Paul and his trip to Japan’s Aokigahara forest, where he made a video with the body of a man who had recently committed suicide.

Buh-bye, Facebook: Teens favor YouTube, Instagram and Snapchat

PR Daily

YouTube emerged as teens’ preferred platform, with 85 percent saying they use it and 32 percent reporting they use it most often. YouTube and Reddit were not included as options in the 2014-2015 survey but were included in the current survey.

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014.

Facebook, YouTube share how they remove offensive posts

PR Daily

Facebook and YouTube are asking for consumer trust—and taking steps to improve their transparency to earn it. Whether it’s Facebook’s fake news problem or disrespectful YouTube videos, consumers have clamored for regulation—and Silicon Valley is trying to get a head start.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere.

Defeat video phobia: 3 YouTube tips

PR Daily

How else could we explain those who basically ignore 1 billion YouTube users and have yet to embrace online video? 8 webinar “ Dominate YouTube: Create a Popular YouTube Channel with Winning Videos ” to launch or improve your video presence. Bortone says mistakes are a part of the process when organizations first jump onto YouTube. You can, however, avoid the most common YouTube blunders by remembering the “Three C’s”: Consistency.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers.

YouTube cuts 30-second ads that users can’t skip

PR Daily

The annoying 30-second commercials that play before YouTube videos will soon be a tactic of the past. CNet reported : To the surprise of no one, most viewers are not fans of YouTube ads. How will you adapt your video content to meet YouTube’s offerings—and grab consumers’ attention?

YouTube juggernaut moves to silence online trolls

PR Daily

YouTube. Policing the comments section of a brand’s YouTube channel can be a thorny problem for social media managers and PR pros. A comments section is a powerful tool for fostering community and engaging consumers online—and it’s crucial to YouTube’s algorithms.

YouTube helps small-scale marketers with video ads

PR Daily

YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Video continues to gain momentum across a variety of social media networks.