YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. More than 100 hours of video are uploaded to YouTube every minute.

YouTube launches TV service

PR Daily

Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. We are letting users drive this for us,” Kelly Merryman, VP of content partnerships for YouTube, told.

LinkedIn, Twitter and YouTube adding options

PR Daily

Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. The moves are a way to increase interaction with ads, especially after YouTube viewers skip an advertisement that runs before a video.

YouTube Video Details Media Relations Process*

Bad Pitch Blog

That disclaimer applies to the following YouTube video. It''s on Audience Development and is part of YouTube''s Beginner''s Guide. We all know there''s more to media relations than YouTube outlines in a scant two minutes - a lot more.

Defeat video phobia: 3 YouTube tips

PR Daily

How else could we explain those who basically ignore 1 billion YouTube users and have yet to embrace online video? 8 webinar “ Dominate YouTube: Create a Popular YouTube Channel with Winning Videos ” to launch or improve your video presence. Bortone says mistakes are a part of the process when organizations first jump onto YouTube. You can, however, avoid the most common YouTube blunders by remembering the “Three C’s”: Consistency.

Report: YouTube branded content views up 55 percent from 2014

PR Daily

That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014.

YouTube helps small-scale marketers with video ads

PR Daily

YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Video continues to gain momentum across a variety of social media networks.

Red Bull director shares 4 ways to dominate YouTube

PR Daily

Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. The best time to drop a Vine or YouTube video? Watching video is the No.

5 More Cures To Revive Your YouTube Video Channel


What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. Condition: Your YouTube Icon Is Buried.

Google lets marketers target consumers through Gmail, YouTube

PR Daily

On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers.

Can Product Review YouTuber’s Become Brand Ambassadors?

Rock the Status Quo

Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere.

4 reasons PR pros should use YouTube Live

PR Daily

Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement.

YouTube, Rhetoric, Yusuf Al Khattab and Me

Waxing UnLyrical

At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Why did YouTube’s market targeting dynamics think I was right for the ad? I love language.

6 pros and cons of using YouTube for marketing

PR Daily

YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Sharing your videos on YouTube can positively affect your organization’s search rankings.

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Shake it up: 3 insanely refreshing YouTube tips

PR Daily

The fewer cooks in the kitchen, the better,” says Webby-winning video producer Ty Stafford, who helped populate Red Bull’s YouTube channel before joining Omelet as content strategy manager. YouTube star Tyler Oakley , for example, frequently mentioned his love for Taco Bell.

4 reasons your brand’s YouTube videos continue to fall flat

Communications Conversations

You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos.

Friday fun: great YouTube parodies


Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they?

Mainstream media versus YouTube Influencers – Which has the bigger audience?

Communications Conversations

Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. In many cases, these YouTubers have bigger audiences than mainstream media shows (the video below posted by Neistat had almost 8 million views as of the the pub date of this post). 2016 was a good year for influencers.

Disney drops YouTube star PewDiePie over anti-Semitic content

PR Daily

Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7

Video 16

Google to defend YouTube creators in fair use cases

PR Daily

YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. With approval of the video creators, we’ll keep the videos live on YouTube in the U.S.,

Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening

PR Daily

Most marketers are monitoring conversations on Instagram (71 percent), with more than half listening on YouTube (65 percent). Online listening has grown immensely since social media’s early days.

How To Optimize YouTube Channel’s Graphics To Boost Growth


How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTubeThe platform is being used by over 1 billion users each year.

Marketers will soon be able to target YouTube users based on search history

PR Daily

If you start to feel creeped out by the coincidental nature of your YouTube ads, don’t worry. YouTube’s parent company, Google, is now enabling marketers to target their ads on the video platform based on your search history.

Disney, Google team up with YouTube stars

PR Daily

It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences.

How YouTube Influencers Will Help Your Holiday Marketing

PR in Your Pajamas

What Is PR and How Do You Get It haul video holiday marketing influencer marketing vloggers YouTubersHere’s a treat for you: stats and tips for your holiday influencer marketing. Let us know what this inspires you to do! – Elena. Is your holiday marketing in full swing?

Amazon embraces YouTube stars—as Disney Channel cuts one loose

PR Daily

Amazon is partnering with ad agency and video production company Kin Community to launch a six-episode show called “Overhaul,” which will feature popular YouTube vloggers getting home makeovers. The quickest way to consumers’ hearts (and wallets) seems to be through their online heroes.

Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs.

As newspaper criticism fades, YouTube video essay flourish

PR Daily

In YouTube’s golden era, video essays are winning over millennials. In Honest Trailers, an essay produced by the YouTube channel Screen Junkies, the creator criticizes a single movie.

Film 12

Twitter, YouTube, Facebook and Microsoft vow to cut off terrorist content

PR Daily

Facebook, Twitter, YouTube and Microsoft have pledged to come together to stop the spread of terrorist content online. In a time of growing divisions and increasingly negative online commentary, social media and tech companies are making a stand.

Jeb Bush turns to Twitter, YouTube for first presidential race messages

PR Daily

Add Jeb Bush to the list of 2016 presidential hopefuls who made their first volleys via social media and YouTube. Bush tweeted this image of his campaign logo Sunday: — Jeb Bush (@JebBush) June 14, 2015.

7 Lessons From A Brand Battle: Bose vs. Beats By Dre Headphones


million views on YouTube), which shows her training for a match, propelled by the music in her Beats by Dre headphones. 4 - YouTube Can Be Your Brand’s Best Friend. Both Bose and Beats by Dre use music-infused YouTube videos to reinforce their brand positioning.

Is YouTube really worth six times more budget spend in 2016?

Norton's Notes

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. engagement on YouTube (from 29.4m

YouTube’s 2015 ‘Rewind’ more than just memes and dance trends

PR Daily

YouTube recently (and appropriately) shared its yearly review—called #YouTubeRewind—with a video mashup of 2015’s most popular videos and channels: The video is chock full of Internet memes, social media references and popular vloggers.

Video 14

6 social media lessons from McDonald’s YouTube hit

PR Daily

Gone are the days where companies can successfully spray-and-pray social media content. Today, your messages can easily get lost in the social media chatter. But you can break through if you’re willing to engage brand fans—and listen.

Firefly harnesses influential vlogger to build client’s profile

PR in High Definition

Blog PR tips social media digital digital communications digital PR give as you live PR PR agency PR campaign public relations SEO Social Media video YouTuberWith the amount of online content and social media in our everyday lifestyle, it’s no surprise that digital PR campaigns are now an important staple in modern PR and advertising. Give as you Live wanted a stronger social presence and to reach a younger audience that likes to shop, and Firefly advised collaborating with a […].

CoverGirl taps YouTube star to be its first CoverBoy

PR Daily

His YouTube videos consistently garner tens of thousands of views. James Charles and CoverGirl are breaking new ground. Charles, a well-known beauty blogger from New York, has been dubbed the brand’s first male ambassador.

Can you sit through a 6-second ad? YouTube execs say yes

PR Daily

YouTube is introducing a new advertising product that can’t be skipped. You can view an example of the format in this ad for the band Rudimental’s latest album: This effort could be a smart move for YouTube since many users already see inescapable ads that last up to 30 seconds.

Video 13

Report: Consumers 55 and older watch more YouTube ads, but marketers are ignoring them

PR Daily

Younger consumers might comprise YouTube’s future, but advertisers shouldn’t ignore parts of its present audience. Recent data from StrikeSocial dives into the generational divide on YouTube across industries.

10 Video Optimization Cures for Your Brand’s Ailing YouTube Channel


Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.”