How to Optimize Your Corporate Video for YouTube

ReimaginePR

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. YouTube calls it a high-retention video.

What Makes a YouTube Video a Hit?

Ronn Torossian

The post What Makes a YouTube Video a Hit? By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8%

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Top Electric Vehicle (EV) YouTube Influencers

Bianchi Biz Blog

How to Contact: YouTube: [link]. How to connect: YouTube: [link]. How to connect: YouTube: [link]. How to Connect: YouTube: [link]. How to Connect: YouTube: [link]. The post Top Electric Vehicle (EV) YouTube Influencers appeared first on Bianchi PR.

What’s the best choice? YouTube, Wistia or Vimeo?

Landis PR

YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. YouTube vs. Vimeo vs. Wistia: What’s best for video content marketing? YouTube might be a good choice. Related articles: Wistia vs. YouTube: What’s the difference? (by

6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

YouTube is an incredibly powerful network. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

DIY media coaching: Using YouTube to media train yourself

Muck Rack

DIY media coaching: Using YouTube to media train yourself

How to promote your YouTube channel

Brand24

Promoting your YouTube channel is an inevitable part of being a YouTuber. Social Media Social Media Marketing Video how to promote how to promote Youtube channel promoting promotion social media social media promotion subscriptions video video content video promotion views vlogger vloggers Youtube Youtube channel youtube engagement youtube interactions Youtube videos youtuber

How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. When you search Google, you’re also searching YouTube.

YouTube: 8 steps to a killer marketing strategy

Awario

Learn YouTube marketing with the 8 easy but incredibly effective steps

My favourite Youtube channels

Doctor Spin

These are my favourite Youtube channels to follow. While I love being a Youtube Premium subscriber, Youtube isn’t always great at suggesting new content to watch — at least not in my experience. Youtube favourites right now.

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

My Youtube favourites

Doctor Spin

These are my Youtube favourites right now. Youtube isn’t always great at suggesting new content to watch — at least not in my experience. So, you’ll have to take matters into your own hands and subscribe to some Youtube channels with solid and recurring outputs.

Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip. Brands Communications & PR YouTube Analytics YouTube Content Marketing YouTube influencer trackingWe take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook.

YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

PR Daily

Here are today’s top stories: YouTube announces new policies to combat vaccine misinformation. YouTube also announced that they have taken down the channels of several popular anti-vaccine personalities who experts claim are partially responsible for low vaccination across the country.

How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Crisis Communications YouTube

Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Storytelling Strategy multimedia video YouTube

Crisis communication in the time of YouTube

HMA Public Relations

The post Crisis communication in the time of YouTube appeared first on HMA Public Relations. Crisis Communications Featured Social Media Halo Beauty James Charles Tati Tati Westbrook Vloggers YouTubeAs the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […].

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

PR Daily

TikTok has overtaken YouTube in average U.S. The Verge reported : In the US, ByteDance’s app first overtook YouTube in August last year, and as of June 2021 its users watched over 24 hours of content per month, compared with 22 hours and 40 minutes on Google’s video platform.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

YouTube launches audio ads. The social media platform is offering marketing partners its “first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube.”.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

YouTube, used by 88% of marketers, remains the favorite channel for video marketing, followed by Facebook (76%). In addition, the Wyzowl survey reveals that marketers believe Facebook has become more effective for video marketing than YouTube (85% versus 83%).

YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube. Along with testing an Explore feature, YouTube recently announced support for hashtags—another step to help users find videos (and help creators attract viewers).

How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTubeThe platform is being used by over 1 billion users each year.

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Overall, haul videos garnered the most video views per YouTube influencer.

Friday fun: great YouTube parodies

Prakkypedia

Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy.

Establish your brand as a YouTube superstar

PR Daily

But are you still struggling to establish yourself on YouTube? Get more useful tips by joining us from your desk for the Create and Sustain Best Practices for YouTube Success Virtual Summit on Oct. Don’t be intimidated by YouTube—register today and create a channel that drives business goals. You’ve cracked the code on Facebook, become an expert Instagram user and are firing off fantastic tweets.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature.

Is YouTube the new Google for search engine optimization?

Agility PR Solutions

The post Is YouTube the new Google for search engine optimization? In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record.

YouTube launches TV service

PR Daily

Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. YouTube announced the service in a blog post and an accompanying video: Viewers will be able to stream live TV from any device and record unlimited programs from ABC, CBS, FOX, NBC, ESPN, Fox Sports, Comcast SportsNet and several cable channels. YouTube will have plenty of competition in the effort to win cord cutters’ hearts.

Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes

PR Daily

A report by YouTube found that U.S. Courtesy of YouTube. Read the full report from YouTube here. The post Facebook defends plans for kid-centered Instagram, YouTube viewers increasingly consume videos about everyday tasks, and NBC drops Golden Globes appeared first on PR Daily.

Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle

Agility PR Solutions

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

Why it’s critical for brands to ramp up YouTube marketing

Agility PR Solutions

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones growing up behind them.

United only airline to mandate staff vaccinations, videos with longer descriptions rank higher on YouTube, and Twitter suspends Marjorie Taylor Greene again

PR Daily

A recent study by Semrush found that more than half of the videos ranking in the first position of results on YouTube have more than 50 words in their video description. The company is also making YouTube videos uploaded by kids aged 13-17 private by default.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. As creators migrate to Instagram in search of new audiences, the platform could challenge YouTube as the home of video creators. However, YouTube has some built-in advantages for video influencers. Now, YouTube wants to make its platform even friendlier for its top performers.