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YouTube as a PR Tool

HMA Public Relations

Are you using YouTube as a PR tool for your business? Social Media social media Video YouTubeLearn more on the benefits of the platform and the best practices for posting in this post from Justin Liggin.

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Friday Reporter: How ‘The Locher Room’ uses YouTube for good

PR Daily

In 2020, Alan Locher launched the YouTube series as a means to cheer people up — and reintroduce them to their favorite daytime stars. Listen in to the podcast today — or find it on YouTube (Lisa’s first) here. The Friday Reporter podcast YouTube

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How to Optimize Your Corporate Video for YouTube

ReimaginePR

YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. YouTube calls it a high-retention video.

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What Makes a YouTube Video a Hit?

Ronn Torossian

The post What Makes a YouTube Video a Hit? By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8%

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DIY media coaching: Using YouTube to media train yourself

Muck Rack

DIY media coaching: Using YouTube to media train yourself

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Meta’s metaverse struggles, YouTube’s new account handles and more

PR Daily

YouTube introduces account handles. YouTube is making it easier for brands and other creators to identify their channels on the social network with the introduction of account handles in addition to existing channel names. Also: Memes elevate reach of Oklahoma government agency.

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6 marketing strategies to boost your brand on YouTube

Agility PR Solutions

YouTube is an incredibly powerful network. YouTube is a took which marketers should focus on. Some marketing and digital PR strategies for marketing on Youtube: 1. The post 6 marketing strategies to boost your brand on YouTube appeared first on Agility PR Solutions.

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How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. When you search Google, you’re also searching YouTube.

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What’s the best choice? YouTube, Wistia or Vimeo?

Landis PR

YouTube is the giant, but if your client is in the B2B space, Wistia might be a better choice. YouTube vs. Vimeo vs. Wistia: What’s best for video content marketing? YouTube might be a good choice. Related articles: Wistia vs. YouTube: What’s the difference? (by

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3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

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YouTube: 8 steps to a killer marketing strategy

Awario

Learn YouTube marketing with the 8 easy but incredibly effective steps

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Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip. Brands Communications & PR YouTube Analytics YouTube Content Marketing YouTube influencer trackingWe take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook.

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Top Electric Vehicle (EV) YouTube Influencers

Bianchi Biz Blog

How to Contact: YouTube: [link]. How to connect: YouTube: [link]. How to connect: YouTube: [link]. How to Connect: YouTube: [link]. How to Connect: YouTube: [link]. The post Top Electric Vehicle (EV) YouTube Influencers appeared first on Bianchi PR.

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How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

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Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set.

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No one is making ‘NyQuil chicken’ and YouTube’s busted dislike button

PR Daily

YouTube doesn’t care what you don’t like, research says. New research shows YouTube users are largely getting unwanted recommendations despite Google’s steps to solve the issue. report analyzed more than 567 million YouTube video recommendations with the help of 22,700 participants.

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YouTube challenges TikTok with rich Shorts and how young Americans get news

PR Daily

Facebook is still the leading news site with 31% of Americans, followed by YouTube (25%), Twitter (14%), Instagram (13%), TikTok (10%), Reddit (8%), LinkedIn (4%), Snapchat (4%), Nextdoor (4%), WhatsApp (3%) and Twitch (1%). YouTube challenges TikTok with revenue sharing.

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Metrics you should focus on to improve your brand’s YouTube presence

Agility PR Solutions

Over the past decade, YouTube has grown into a powerful marketing tool for brands across all niches for plenty of good reasons. The post Metrics you should focus on to improve your brand’s YouTube presence appeared first on Agility PR Solutions.

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Kraft Heinz turned an employee’s message into a viral YouTube hit

PR Daily

Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. million views on YouTube. The post Kraft Heinz turned an employee’s message into a viral YouTube hit appeared first on PR Daily.

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How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTubeThe platform is being used by over 1 billion users each year.

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Here’s how B2B companies can use YouTube marketing

Awario

YouTube is a great platform for brands that want to showcase their expertise and take advantage of the opportunity to rank their video content

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What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Storytelling Strategy multimedia video YouTube

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Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Crisis Communications YouTube

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How to get your business on YouTube (and why you should)

Agility PR Solutions

Since its creation in 2005, YouTube has done nothing but grow exponentially. The post How to get your business on YouTube (and why you should) appeared first on Agility PR Solutions.

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5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

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Survey: YouTube Top Social Media Site for Teens; Facebook Usage Plummets

PRSay

YouTube is the favorite social media platform for American teenagers ages 13–17, with 95 percent saying they use the video-sharing site, Pew Research Center finds. As Pew finds, teen boys are more likely than teen girls to say they use YouTube, Twitch and Reddit.

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YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

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Friday fun: great YouTube parodies

Prakkypedia

Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy.

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Crisis communication in the time of YouTube

HMA Public Relations

The post Crisis communication in the time of YouTube appeared first on HMA Public Relations. Crisis Communications Featured Social Media Halo Beauty James Charles Tati Tati Westbrook Vloggers YouTubeAs the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […].

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YouTube launches TV service

PR Daily

Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. YouTube announced the service in a blog post and an accompanying video: Viewers will be able to stream live TV from any device and record unlimited programs from ABC, CBS, FOX, NBC, ESPN, Fox Sports, Comcast SportsNet and several cable channels. YouTube will have plenty of competition in the effort to win cord cutters’ hearts.

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YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube. Along with testing an Explore feature, YouTube recently announced support for hashtags—another step to help users find videos (and help creators attract viewers).

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How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube?

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Is YouTube the new Google for search engine optimization?

Agility PR Solutions

The post Is YouTube the new Google for search engine optimization? In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record.

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YouTube explains vaccine misinformation policies, marketers shift priorities during pandemic, and Ozy Media launches internal investigation

PR Daily

Here are today’s top stories: YouTube announces new policies to combat vaccine misinformation. YouTube also announced that they have taken down the channels of several popular anti-vaccine personalities who experts claim are partially responsible for low vaccination across the country.

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Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Overall, haul videos garnered the most video views per YouTube influencer.

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Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

YouTube, used by 88% of marketers, remains the favorite channel for video marketing, followed by Facebook (76%). In addition, the Wyzowl survey reveals that marketers believe Facebook has become more effective for video marketing than YouTube (85% versus 83%).

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Establish your brand as a YouTube superstar

PR Daily

But are you still struggling to establish yourself on YouTube? Get more useful tips by joining us from your desk for the Create and Sustain Best Practices for YouTube Success Virtual Summit on Oct. Don’t be intimidated by YouTube—register today and create a channel that drives business goals. You’ve cracked the code on Facebook, become an expert Instagram user and are firing off fantastic tweets.

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Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle

Agility PR Solutions

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

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Applebee’s faces backlash from leaked exec email, Uber to partner with NYC cab companies and YouTube tops online destinations

PR Daily

When asked which social media site they wouldn’t want to live without, an overwhelming majority of 13- to 18-year-olds chose YouTube (32%), followed by Snapchat (20%) and TikTok (13%). Also: Mattress company Avocado opens wellness center store in Manhattan.

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YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

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