How to promote your YouTube channel

Brand24

Promoting your YouTube channel is an inevitable part of being a YouTuber. Social Media Social Media Marketing Video how to promote how to promote Youtube channel promoting promotion social media social media promotion subscriptions video video content video promotion views vlogger vloggers Youtube Youtube channel youtube engagement youtube interactions Youtube videos youtuber

How important is YouTube for brand marketing in 2020?

PR Daily

Regardless of what your business is, a YouTube channel can be massively beneficial if used correctly. YouTube has grown explosively over the years. In addition to being the leader in video streaming, YouTube is the third most popular social network (after Google and Facebook).

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Critical Mention Launches YouTube Integration

Critical Mention

NEW YORK — Critical Mention, the leading media monitoring and intelligence platform for TV, radio, online news and social media has launched a YouTube integration that continues the expansion of its already robust content set. The initial release of this new feature will allow users to see every mention from hundreds of popular YouTube channels directly in the platform. YouTube has almost 2 billion monthly active logged-in users (YouTube for Press).

3 PR Takes On YouTube’s Brand Safety Scandal

ImPRessions - Crenshaw Communications

YouTube was hit with a major brand safety crisis this week after a blogger revealed that a community of predators have been using the platform to view content in inappropriate ways that exploit children. In the wake of the scandal, some of YouTube’s biggest advertisers , including Disney and AT&T, have pulled the plug on their ad spend – at least for now. YouTube has learned from its mistakes (believe it or not). In the end, however, YouTube will be fine.

Five quick things to know about sponsored YouTube videos

NewsWhip

As publishers and brands diversify their 2018 strategies, Youtube influencers already have loyal audiences ready to engage. The post Five quick things to know about sponsored YouTube videos appeared first on NewsWhip. Brands Communications & PR YouTube Analytics YouTube Content Marketing YouTube influencer trackingWe take a look at the data. We’ve talked a lot about influencers on the blog, particularly on Instagram and, to a lesser extent, Facebook.

How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. YouTube is the second-largest search engine in the world, one spot behind its parent company, Google.

Marketers flee YouTube amid ‘abhorrent’ conduct involving videos of kids

PR Daily

Organizations are pulling ads from YouTube following accusations that the platform’s algorithm is assisting child predators. The boycott came after the viral circulation of a video published by Matt Watson , a YouTube content creator. Wired reported : But with a blank YouTube account, and a couple of quick searches, hundreds of videos that are seemingly popular with paedophiles are surfaced by YouTube’s recommendation system. Crisis Communications YouTube

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

YouTube launches audio ads. The social media platform is offering marketing partners its “first ad format designed to connect your brand with audiences in engaged and ambient listening on YouTube.”.

5 lessons from YouTube’s most-hated video ever

PR Daily

YouTube shrugs that it’s fine with that. The Independent’s headline on 2018’s biggest YouTube story says it all: “SITE’S OWN RECAP VIDEO BECOMES THE LEAST POPULAR EVER.”. In under a week, the video goliath’s “YouTube Rewind 2018” has overtaken a Justin Bieber video to earn the distinction of the most unpopular video ever uploaded, with just over 9 million thumbs down. Subtract “Baby’s” millions of “likes,” and the 2018 YouTube roundup becomes the least popular.

Crisis communication in the time of YouTube

HMA Public Relations

The post Crisis communication in the time of YouTube appeared first on HMA Public Relations. Crisis Communications Featured Social Media Halo Beauty James Charles Tati Tati Westbrook Vloggers YouTubeAs the resident Gen Z / millennial hybrid on the HMA team, I feel that it is my duty to report on a topic that is […].

5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

. Have you ever wondered how YouTube advertising can help boost public relations exposure? Creating an effective YouTube ad is a careful balance between getting your message across to the viewers, but not dissuading them to click away because the ad is too long or not applicable. Here are the top five reasons why you should be utilizing YouTube advertising. YouTube Ads Engage. YouTube reported that its 1.9 YouTube users are highly engaged.

What Popular YouTubers Can Teach Us About Video Marketing

Contently - Strategy

Posting a video on YouTube is one thing. Though many marketers just consider YouTube a free video hosting service, it actually has a dedicated audience comparable to Netflix, Hulu, or any cable network. In 2016, YouTube surpassed the top 10 cable programs in regular viewership, and as of this year, the platform averages 1.9 For more than a decade, I’ve been an extremely dedicated viewer of ASMR YouTube channels. Storytelling Strategy multimedia video YouTube

Why it’s critical for brands to ramp up YouTube marketing

Agility PR Solutions

Brands that market to Gen Zers (ages 5-25) had to have been elated over the results of a recent Hootsuite study that extolled the popularity of YouTube. That study revealed that 81 percent of Gen Zers between 15 and 25 use YouTube, and that doesn’t include the ones growing up behind them.

Costco tightens mask policy, Deutsche Bank suggests WFH tax, and YouTube ditches its annual ‘Rewind’

PR Daily

YouTube is canceling this year’s “Rewind”—the video platform’s annual compilation of trends and moments from content creators. It’s the first time since Rewind’s 2010 launch that YouTube won’t offer it. In a statement, YouTube said: “2020 has been different.

YouTube tests video recommendation feature

PR Daily

It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. YouTube is experimenting with an “Explore” Tab, which is currently available to a small subset (one percent) of iOS users. Ultimately, it’s designed to persuade users to spend as much time as possible on YouTube. Along with testing an Explore feature, YouTube recently announced support for hashtags—another step to help users find videos (and help creators attract viewers).

Report: For detailed reviews, turn to YouTube ‘micro-influencers’

PR Daily

As digital marketers partner with influencers across social media platforms, many are also embracing the rising video trend with YouTube creators. However, not all YouTube creators are equal—and the size of one’s audience doesn’t necessarily dictate success. Shorr said that more than 1,000 of these types of videos are uploaded each week, with top YouTube creators amassing billions of views. Overall, haul videos garnered the most video views per YouTube influencer.

Establish your brand as a YouTube superstar

PR Daily

But are you still struggling to establish yourself on YouTube? Get more useful tips by joining us from your desk for the Create and Sustain Best Practices for YouTube Success Virtual Summit on Oct. Don’t be intimidated by YouTube—register today and create a channel that drives business goals. You’ve cracked the code on Facebook, become an expert Instagram user and are firing off fantastic tweets.

YouTube and Instagram Stories offer more interaction and targeted content

PR Daily

New YouTube and Instagram features can help PR and marketing pros looking to increase engagement and stand out from competitors online. YouTube recently announced a new Stories feature for users with more than 10,000 subscribers. Each video under YouTube Stories is available for a week to both subscribers and non-subscribers of a users’ channel. The Verge reported : There are some major differences between Instagram Stories and YouTube’s iteration of the feature.

YouTube's evolution as a marketing vehicle

PR Daily

I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. Considering how much the site has evolved since then—I mean, we have “YouTube celebrities” now—it’s only fitting that as the site turns 10 years old, we should take a look at YouTube as a business (and vehicle for PR and marketing).

How To Optimize YouTube Channel’s Graphics To Boost Growth

Prowly

How To Optimize YouTube Channel’s Graphics To Boost Growth. YouTube is the world’s second largest search engine, right after Google. There are many reasons to create and grow YouTube. The post How To Optimize YouTube Channel’s Graphics To Boost Growth appeared first on Prowly Magazine. How To growthhacking how to PRtools YouTubeThe platform is being used by over 1 billion users each year.

As Instagram launches IGTV, YouTube counterpunches

PR Daily

IGTV will also allow creators to upload video directly to Instagram, a product manager said, representing an effort to turn the app into a home for mobile video to rival YouTube. As creators migrate to Instagram in search of new audiences, the platform could challenge YouTube as the home of video creators. However, YouTube has some built-in advantages for video influencers. Now, YouTube wants to make its platform even friendlier for its top performers.

YouTube to overtake Facebook in website visits

PR Daily

Google has fallen off, though it maintains its top spot, but YouTube is on the rise—and could surpass Facebook as the No. Should they now invest in another platform, specifically YouTube? Among the consequences of such a precipitous drop is the opening it’s given to YouTube, which the study’s data shows is about to overtake Facebook to become the second biggest site, traffic-wise, in the U.S. Facebook’s popularity is waning—at least in the United States.

Friday fun: great YouTube parodies

Prakkypedia

Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they? Once upon a time they were the preserve of comedians, TV shows and other professionals in the media and entertainment industries. But today with social media tools at our disposal, anyone creative and savvy can make a parody for all of us to enjoy.

YouTube launches TV service

PR Daily

Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. YouTube announced the service in a blog post and an accompanying video: Viewers will be able to stream live TV from any device and record unlimited programs from ABC, CBS, FOX, NBC, ESPN, Fox Sports, Comcast SportsNet and several cable channels. YouTube will have plenty of competition in the effort to win cord cutters’ hearts.

Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to

PR Daily

YouTube, used by 88% of marketers, remains the favorite channel for video marketing, followed by Facebook (76%). In addition, the Wyzowl survey reveals that marketers believe Facebook has become more effective for video marketing than YouTube (85% versus 83%). The post Survey: LinkedIn joins Facebook and YouTube as a video marketing go-to appeared first on PR Daily. The research shows consumers clamor for product explainer videos.

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos. They can still have overlay sponsor cards if they cut YouTube into the deal.

YouTube, Instagram increase filtering for user content

PR Daily

The video hosting juggernaut YouTube has announced it will add staff to increase monitoring to remove distasteful or offensive content from its site. wrote : Now that its bottom line is being affected , YouTube says it will begin to take additional steps to protect its advertisers and creators from inappropriate content on its network. YouTube had said then the channel’s removal was part of a new tightening of its child endangerment policies.

Following backlash, YouTube vows to tighten its harassment policy

PR Daily

YouTube is struggling to banish extremist content without enraging users who claim such bans violate free speech. In a blog post, YouTube said : The openness of YouTube’s platform has helped creativity and access to information thrive. CNBC reported : The move comes as YouTube continues to grapple with hateful content, misinformation and other abusive videos across the site. These videos get millions of views on YouTube. YouTube wants clicks.

Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle

Agility PR Solutions

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

Defeat video phobia: 3 YouTube tips

PR Daily

How else could we explain those who basically ignore 1 billion YouTube users and have yet to embrace online video? 8 webinar “ Dominate YouTube: Create a Popular YouTube Channel with Winning Videos ” to launch or improve your video presence. Bortone says mistakes are a part of the process when organizations first jump onto YouTube. You can, however, avoid the most common YouTube blunders by remembering the “Three C’s”: Consistency.

How to Utilize YouTube for Your Brand

Konnect Agency

With the rise in popularity of social media channels with a variety of platforms and uses — TikTok, Instagram, Facebook, Snapchat and more — YouTube is still just as great a platform to utilize for your brand. Why YouTube? YouTube is a space to express creative freedom and extend your brand story. Your YouTube channel is there to relate to the people you want to attract and push to purchase. Partner with Influencers: Influencers can be used in two ways on YouTube.

Is YouTube the new Google for search engine optimization?

Agility PR Solutions

The post Is YouTube the new Google for search engine optimization? In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, in a news release. SEO is now […]. appeared first on Agility PR Solutions. Marketing Public Relations marketing

YouTube Vowing to Reduce “Conspiracy” Videos

Ronn Torossian

YouTube has been taking heat for “not doing enough” to stop or limit so-called conspiracy videos on its social media platform. The post YouTube Vowing to Reduce “Conspiracy” Videos appeared first on 5WPR CEO Ronn Torossian Founder's Blog. While the Google-owned company says it’s trying to make some strides in this area, critics argue it isn’t enough.

The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts

PR Daily

Hello, communicators: “Baby Shark” has become YouTube’s most-viewed video in history, racking up more than 7.04 The post The Gap deletes post-election tweet, ‘Baby Shark’ becomes most-watched YouTube video, and Snapchat adds follower counts appeared first on PR Daily.

YouTubers share shock and sadness after shooting

PR Daily

The YouTube community is speaking out after an attack at the company’s Silicon Valley campus. The incident has also sent some looking for a motive, including YouTube’s controversial monetization policy, under which some creators receive money for their regular video offerings. NPR reported : A woman with an apparent grudge against YouTube for what she claimed was censoring and "de-monetizing" her videos, opened fire at the video-sharing service's San Bruno, Calif.,

Content creators and fans lash out at YouTube’s ‘Rewind’

PR Daily

As 2018 comes to a close, many social media platforms and companies are celebrating the past years’ highlights—including YouTube. However, the platform is under fire for a yearly overview that many say doesn’t represent the large portion of content and engagement on YouTube. Geek.com reported : Every year, YouTube recaps the highlights of the year with a Rewind video, which features the biggest moments and memes as presented by the most popular YouTube creators.

Disney, Google team up with YouTube stars

PR Daily

It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences. Google is sending more than a dozen YouTube stars to Rio de Janeiro for YouTube’s new Olympic Channel.

YouTube unveils new eligibility rules—and more direct oversight

PR Daily

YouTube is making it harder for some creators to earn money from their videos. It wrote : […] we’re making changes to address the issues that affected our community in 2017 so we can prevent bad actors from harming the inspiring and original creators around the world who make their living on YouTube. YouTube claims it wants to drive traffic away from “bad actors” and strengthen its creator ecosystem. youtube #monetization pic.twitter.com/oyWzQfUKKJ.

Influencer marketing lessons from a 6-year-old YouTube star

PR Daily

Many were gobsmacked to learn that a 6-year-old kid named Ryan has made Forbes’ list by reviewing toys in YouTube videos. wrot e : Since he was three years old, Ryan’s parents have been capturing videos of him opening toys, playing with them and “reviewing” them for videos posted on their YouTube channel, “Ryan ToysReview.”. Ryan has become a multi-millionaire, according to Forbes magazine’s just-out list of highest paid YouTube entrepreneurs.

Twitch removes Hispanic Heritage Month emoticons, YouTube ‘Shorts’ to compete with TikTok, and McDonald’s offers ‘spicesurance’ and free McNuggets

PR Daily

YouTube to launch ‘Shorts’ to compete with TikTok. Image courtesy of YouTube. YouTube’s move is especially timely, as TikTok’s future in the U.S.