Your YouTube Plan is Not the Same as TV
NOVEMBER 5, 2014
By Pete Borum With 144,000 hours of new video content every day, ranging from useful to mundane to downright strange, it’s safe to call YouTube the video platform. However, many marketers mistakenly approach YouTube with the same playbook they use for TV.
You Can Be the Next YouTube Star
JULY 2, 2012
But the portion of the podcast I found most enlightening was when we talked about fame from YouTube. YouTube Partnerships. A few weeks ago, YouTube launched its partnership program , which is meant to help video creators either amplify their work or create a YouTube-based career.
YouTube launches TV service
APRIL 6, 2017
Streaming live TV over the internet is nothing new, but the practice gained a major proponent with Google’s announcement that it’s launching YouTube TV. We are letting users drive this for us,” Kelly Merryman, VP of content partnerships for YouTube, told.
YouTube's evolution as a marketing vehicle
APRIL 24, 2015
I can’t recall the first viral YouTube video I watched, and I can’t recall exactly how (or in what format) we shared the Internet’s most legendary videos before the service launched in 2005. More than 100 hours of video are uploaded to YouTube every minute.
LinkedIn, Twitter and YouTube adding options
APRIL 10, 2015
Twitter refines searches; YouTube courts advertisers. YouTube is taking steps to enhance its offerings to advertisers. The moves are a way to increase interaction with ads, especially after YouTube viewers skip an advertisement that runs before a video.
YouTube Video Details Media Relations Process*
Bad Pitch Blog
JULY 5, 2013
That disclaimer applies to the following YouTube video. It''s on Audience Development and is part of YouTube''s Beginner''s Guide. We all know there''s more to media relations than YouTube outlines in a scant two minutes - a lot more.
New Ad Products on YouTube, Facebook and Pinterest
MAY 16, 2016
Uncategorized Aileen Aquino Facebook Pinterest Social Media Twitter youtube
How to Optimize a Business YouTube Channel
Solo PR Pro
OCTOBER 14, 2014
With YouTube being the top site for video (and with the benefits that come from being Google-owned to boot), brand managers and communication pros should ensure they’re taking every step to leverage this asset. Throwing a video up on YouTube is easy, but taking a little extra time to get the most out of the platform can yield great results. The infographic below lists some valuable insights and handy tips to help you optimize a business YouTube channel: Getting Started
5 Tips on Creating an Extraordinary YouTube Channel for Your Brand
NOVEMBER 11, 2015
Ah, YouTube. Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. However, 100 hours of video are uploaded to YouTube every minute. Here are five tips on how you can make your YouTube channel a success, from the ground up.
Report: YouTube branded content views up 55 percent from 2014
JULY 21, 2015
That’s one major conclusion you can take from YouTube’s first report on branded content. Consider some of the report’s findings, which looks solely at the top 100 brands that use the platform: Brands published four of the top 10 trending videos on YouTube in 2014.
4 reasons your brand’s YouTube videos continue to fall flat
MARCH 24, 2017
You know what’s really interesting to me about YouTube? The former is content that people actually SUBSCRIBE to on YouTube. You know, the ones we all increasingly tune out when we’re on YouTube seeking information or entertainment.
Red Bull director shares 4 ways to dominate YouTube
JANUARY 19, 2016
Red Bull is the second-most-viewed video brand, with over 5 million subscribers to its popular YouTube channel. So if you’re creating a two-minute YouTube video, you’ll typically want 20 to 30 shots. The best time to drop a Vine or YouTube video? Watching video is the No.
YouTube helps small-scale marketers with video ads
JUNE 20, 2016
YouTube is making it easier for small business advertisers with low budgets to make commercials. The Google-owned video streaming company will offer three new services through its new app, YouTube Director. Video continues to gain momentum across a variety of social media networks.
4 reasons PR pros should use YouTube Live
JUNE 28, 2016
Live streaming is nothing new on YouTube— except that soon, creators and brand managers will be able to go live from their mobile devices. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands,” read the company’s blog post announcement.
Can Product Review YouTuber’s Become Brand Ambassadors?
Rock the Status Quo
JANUARY 1, 2015
Okay, maybe YouTuber is a bad word… It makes me think of tubers, as in potatoes. Shall we agree to call them “YouTube product review queens? If it were me, I would post a comment on the YouTube video, then share it everywhere.
6 pros and cons of using YouTube for marketing
JANUARY 9, 2017
YouTube is ready for the challenge, with 300 hours of content uploaded every minute. Should you use YouTube to embrace video this year in your content marketing strategy? Sharing your videos on YouTube can positively affect your organization’s search rankings.
Google lets marketers target consumers through Gmail, YouTube
SEPTEMBER 29, 2015
On Monday, Google announced Customer Match, which enables marketers to target consumers through Gmail and YouTube by uploading email lists into AdWords. On Tuesday, Google also introduced Shopping Ads to YouTube advertisers.
Shake it up: 3 insanely refreshing YouTube tips
SEPTEMBER 7, 2016
The fewer cooks in the kitchen, the better,” says Webby-winning video producer Ty Stafford, who helped populate Red Bull’s YouTube channel before joining Omelet as content strategy manager. YouTube star Tyler Oakley , for example, frequently mentioned his love for Taco Bell.
Mainstream media versus YouTube Influencers – Which has the bigger audience?
JANUARY 3, 2017
Specifically, 2016 was a VERY GOOD year to be a YouTube influencer. In many cases, these YouTubers have bigger audiences than mainstream media shows (the video below posted by Neistat had almost 8 million views as of the the pub date of this post). 2016 was a good year for influencers.
5 More Cures To Revive Your YouTube Video Channel
OCTOBER 7, 2014
What’s more, we promised that rebuilding the effectiveness of your YouTube channel could be completed within 30 days for most brands – if you already followed our five previous prescriptions for healthy YouTube channels. Condition: Your YouTube Icon Is Buried.
Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening
APRIL 10, 2017
Most marketers are monitoring conversations on Instagram (71 percent), with more than half listening on YouTube (65 percent). Online listening has grown immensely since social media’s early days.
Disney drops YouTube star PewDiePie over anti-Semitic content
FEBRUARY 14, 2017
Such is the case with Swedish YouTube star Felix Kjellberg, known to his followers as “PewDiePie.” At 27, Kjellberg has amassed a gigantic following: More than 53 million people are subscribed to his main YouTube channel, which has roughly 14.7
YouTube, Rhetoric, Yusuf Al Khattab and Me
OCTOBER 11, 2012
At night, I watch YouTube. With great curiosity, I looked him up on YouTube and, as often happens, got lost in the rabbit hole of YouTube videos related to the searched subject. Why did YouTube’s market targeting dynamics think I was right for the ad? I love language.
YouTube and Pinterest seek to stop spam
FEBRUARY 24, 2015
YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos.
Marketers will soon be able to target YouTube users based on search history
JANUARY 23, 2017
If you start to feel creeped out by the coincidental nature of your YouTube ads, don’t worry. YouTube’s parent company, Google, is now enabling marketers to target their ads on the video platform based on your search history.
Six Effective Ways to Repurpose Content and Generate Traffic
JUNE 8, 2016
Taking the time to write long-form, well-research articles is hard. Instead of spending hours and hours on just one great blog post, repurpose content into numerous traffic generating pieces of content. Here are some ideas.
Google News Lab, Algorithms, and Content Creation
JULY 7, 2015
Now you have access to the Google Play Newsstand to publish and monetize your work, Google, YouTube, and Google+. YouTube Newswire. The YouTube Newswire is the hub for eyewitness videos from emerging news events around the world. By Gini Dietrich.
How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Wistia youtubeShould you include videos in your social media marketing? And if so why? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
YouTube. Look, Google owns YouTube. If you create video, get them on YouTube (not Vimeo!) For two reasons: 1) See the note above in the YouTube section about Google; and 2) I mentioned yesterday that Danny Brown is doing a test on his blog by installing Google+ comments.
What PR and Marketing Leaders Can Learn From PewDiePie
FEBRUARY 18, 2016
Sarah Clark provides four leadership lessons learned by YouTuber PewDiePie. entrepreneur Leadership Engage your community Felix Kjellberg industry leaders leadership lessons Mitchell remain authentic Starbucks strategic integrated marketing take calculated risks YouTuber PewDiePie
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
There are certain things I will give you: Presentations that are also on Slideshare , videos we’ve posted to YouTube , even webinars that cost you an email address. By Gini Dietrich.
Google to defend YouTube creators in fair use cases
NOVEMBER 20, 2015
YouTube has been in the middle of these copyright infringement battles for years, but now it’s stepping up to help its community of creators fight back against unfair claims of intellectual property theft. With approval of the video creators, we’ll keep the videos live on YouTube in the U.S.,
Disney, Google team up with YouTube stars
AUGUST 3, 2016
It’s the summer of the YouTube star partnership. The Walt Disney Company and the Olympics are linking up with some of the most popular YouTubers to deliver content to their massive audiences.
Is YouTube really worth six times more budget spend in 2016?
APRIL 21, 2016
An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television. Of course, it highlights that YouTube is better – it is written for them. engagement on YouTube (from 29.4m
Friday fun: great YouTube parodies
MARCH 13, 2014
Do you have any favourite YouTube or Twitpic parodies? Please share in comments below … social media youtube #firstkissvideo dumb ways to die ellen de generes parody selfies stephen yarwood Parodies are fun, aren’t they?
Quality vs. Quantity: Hero, Hub, and Hygiene Content
SEPTEMBER 8, 2015
The YouTube Hero, Hub, Hygiene model is a helpful framework that lays out different classes of content and provides a useful analytic tool to review your content strategy. By Tom Elgar.
Twitter, YouTube, Facebook and Microsoft vow to cut off terrorist content
DECEMBER 7, 2016
Facebook, Twitter, YouTube and Microsoft have pledged to come together to stop the spread of terrorist content online. In a time of growing divisions and increasingly negative online commentary, social media and tech companies are making a stand.
Gin and Topics: Triumph the Insult Dog and Cats Playing Patty Cake
JUNE 22, 2012
Super freaking brilliant YouTube ad campaign! Social Media Top 5 cats playing patty cake Conan O'Brien gin and topics jack mcbryer jordan knight marc girolimetti mister rogers Negative comments old navy triumph the insult dog weiner circle youtube advertising youtube comments
How YouTube Influencers Will Help Your Holiday Marketing
PR in Your Pajamas
DECEMBER 3, 2015
What Is PR and How Do You Get It haul video holiday marketing influencer marketing vloggers YouTubersHere’s a treat for you: stats and tips for your holiday influencer marketing. Let us know what this inspires you to do! – Elena. Is your holiday marketing in full swing?
The Three Tiers of VR and 360 Video Distribution
MAY 3, 2016
Uncategorized 360 video Adam Hirsch Digital Facebook Virtual Reality VR youtube