Buzzstream
MARCH 3, 2020
To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. This could be a personal website, LinkedIn page or author bio on an outlet or blog.
Deirdre Breakenridge
JANUARY 14, 2019
Let’s start big: Besides the drop-off in titles and journalists, what are some less-noticeable challenges you’re seeing in consumer media? How has pitching media changed? What’s your best pitch-gone-wrong story? Would you say earned media is dying, evolving or something else? About Spin Sucks. Its mission?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Deirdre Breakenridge
FEBRUARY 8, 2019
Let’s start big: How is comms for issues different than, say, PR for consumer products? How has pitching media changed? Spin Sucks was started in September 2006 by Gini Dietrich , the founder and CEO of Arment Dietrich, an integrated marketing communications firm. Were you able to bring a lot of PR skills to that job?
Sword and the Script
APRIL 6, 2021
Meltwater said it agreed to acquire Linkfluence, a French company with software that uses artificial intelligence to mine social media for consumer insights. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. SEMrush has something comparable it calls an authority score.
Polaris
MARCH 20, 2015
In 2006, we started working with a reputable search company. We won some of those pitches, but still relied primarily on referrals from satisfied customers for most new business. I was no longer working with the SEO company I hired in 2006 so I was on my own. And we’d held those positions for several years.
Doctor Spin
FEBRUARY 22, 2024
In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. You cannot “do marketing” towards these groups; their informational needs differ from those of potential consumers. Shareholders, investors, financial institutions, etc.
Bianchi Biz Blog
APRIL 5, 2021
While this might normally consume a small percentage of my time, it takes a far higher percentage of my time when positions open. We are consumed by electric vehicle development, autonomous vehicle technology and the supply chain crisis caused by a shortage of microchips and other key parts and raw materials. E-mail is best.
Expert insights. Personalized for you.
86 
Let's personalize your content