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Inside Podcast Promotion

Marketwired

population in 2006 to 33% in 2015 — a current total of 155 million Americans. Waxman believes that if you are going to promote your podcast through the media, it’s better to target digital media channels as those readers are more likely to investigate a podcast than legacy media consumers.

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Hold the front page: the news business remains a work in progress

Stephen Waddington

Print, not news, in decline The quarterly Audit Bureau of Circulations (ABC) data is a depressing read. Print has ceded to digital in all but a few niches. 44% of us trust the media most of the time, with the figure rising to 51% for media that we regularly consume. Print has ceded to digital but it’s a work in progress. #2

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Junk Mail, Junk News

Bad Pitch Blog

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. Rolling Thunder, Beaten Chest. Companies should be proud—but humble.

Local 40
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The Anatomy of Attention

Doctor Spin

Retrieved November 22, 2023, from ScienceDaily website: [link] This phenomenon is not just confined to social media ; it’s a trend observed across various domains, suggesting a widespread cultural shift in how we consume and process information. Printing marks the beginning of the end of the manuscript culture. Source: Hargis, M. &

eBook 52
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Bad Business to Business Pitches

Bad Pitch Blog

We usually fillet consumer pitches here. Nearly half of the year’s line-up is in print or planned out. And our next pitch is in the danger zone as it represents the second time this person has pitched Canuckflack. As a result, he/she might also become the second person outed on the Bad Pitch blog. They work three months out.

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Whole Grain Isn't the Whole Story

Mindful Marketing

Many blame lax directives by the FDA, which last issued “draft guidance on whole grain labeling in 2006.” But, does printing “whole grain” on the front of a food package really deceive consumers? Consumers should be expected to act rationally and make logical interpretations about product labeling.

Print 80
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Forget “Better PR” — The PR Industry Needs Education

Doctor Spin

Social media began to emerge with behemoths like Facebook, founded in 2004 and Twitter in 2006. But traditional education is slow and time-consuming. Cover photo by Jerry Silfwer ( Prints / Instagram ). Let me explain: Table of Contents. After the dot-com bubble in 2000-2001, the Internet slowed down. Save the PR Industry Now.