Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

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Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

Cision

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more. Media Moves US

Media Moves at Vanity Fair & Automotive News, CNN Hires Two Correspondents in DC Bureau

TrendKite

Michael Calderone joins VF The Hive, Dan Shine new at Automotive News, and more

How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly. In the spotlight this month: Volkswagen, Škoda, and AeroMobil. Guess who’s sporting a flying car! Volkswagen’s new Beetle Dune. Volkswagen has recently launched a new crossover car: the Beetle Dune. And with a nice car comes a beautiful press release to share the news.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly. Here’s a roundup of the latest and greatest. Whether it’s advertising or PR, we don’t care, as long as there’s a great story there.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

How Edmunds measures the quality of earned media

PR Daily

As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing. A look at how the consumer car shopping website quantifies media coverage.

Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.”

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States. But that could be changing very soon.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

Ad Context Report 2019, participants were randomly presented with 27 different ad experiences within one of three verticals—Over the Counter Healthcare, Alcohol, and Luxury Automotive. […]. New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

4 things your town hall meetings should be doing

PR Daily

See how the experts at Cisco, Eli Lilly, MSL Group, Marathon Petroleum and Cox Automotive do all this and more. Your organization just announced its next town hall meeting. Are employees excitedly adding it to their calendar—or groaning at the thought of sitting through it?

Creative Director - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

How to adapt your PR strategy for the COVID-19 outbreak

PR Daily

For example, we worked with a client in the automotive tech space for an announcement in the midst of the coronavirus pandemic that generated 15+ stories in the automotive trades. With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change. 2020 has introduced new words and phrases into our daily conversations: coronavirus, COVID-19, social distancing, shelter-in-place.

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

We’ve been busy in our Detroit office…

Barokas

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. We’ve been busy in our Detroit office…. We’re six months into our Detroit office opening and things are moving quickly out here! Here’s a look at what we’ve been up to: Welcoming SEEVA and Bloomscape to the Barokas PR client roster.

Online Marketing Specialist - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. CC BY-SA 4.0. Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max.

5 PR Takeaways From NRF 2020

ImPRessions - Crenshaw Communications

Therefore, there’s a large opportunity for solutions that can help brands meet changing shopper expectations for delivery in sectors from fashion to automotive.

Retail 156

How you can keep your organization relevant in the midst of a global crisis

PR Daily

There are a lot of automotive examples. Brand managers that can help connect audiences with their community, provide comfort and share crucial messages about safety and solidarity can keep their names on the tips of consumers’ tongues.

Crisis 152

Chrysler issues warning about its own dealers

PR Daily

From The Dallas Morning News : Gualberto Ranieri, senior vice president for communications at FCA, says a ‘handful’ of dealers have accepted a large number of orders for the 707-horsepower Dodges and not told their customers that they may not be able to fill those orders for months, according to Automotive News. Detroit’s auto industry may be on the rebound, but it’s certainly not immune to speed bumps.

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings. Most think that size matters (as I’ve pointed out, influence is not just a number ).

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1 million Audi vehicles have the software designed to skirt emissions tests by producing false results. The vehicles are part of previous estimates; Volkswagen recently admitted to installing the devices in 11 million diesel vehicles worldwide. Of the 2.1

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!” compact car: Comedian and activist Simon Brodkin interrupted the press conference to place a fake “cheat box” beneath the car. He’s the same guy who threw a wad of cash. at former FIFA president Sepp Blatter in July.

30 jobs in the PR and marketing world

PR Daily

Social media specialist—Asbury Automotive Group (Georgia). Some people may be feeling added stress the day after the tumultuous 2018 midterm elections. It’s fitting, then, that Nov. 7 is National Stress Awareness Day. The International Stress Management Association.