Advertising Automotive Account Manager - Pittsburgh, PA

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Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly.

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A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly.

Advertising Automotive Account Manager - Pittsburgh, PA

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Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Automotive Advertising Account Executive - West Palm Beach, FL

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Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When Audi introduced a new A8 sedan into the American market, it held special influencer events across the nation targeted at wellknown tech and design bloggers instead of the traditional automotive crowd.

Behind the Headlines with Yvonne Lorie

Cision

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions--OTC, Technician's Corner. Bosch Automotive Service Solutions, Technician Challenge Tour.

5 Ways to Reach New Audiences Through Tech Innovations

Cision

The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Franchise industries, finance, insurance and automotive have similar vulnerability. Granted, some industries feel the positive and negative effects of review sites more than others: hospitality, travel, banking, healthcare and automotive to name a few.

How Your News Release Can Help the Media Do Their Job

Beyond PR

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Sharing Toni Muzi Falconi’s biased memoirs

PR Conversations

Born in Italy, Angie Voluti has spent the past 23 years living in the UK (arriving with one rucksack and her History of Communications Degree, in the early 1990s) and working in the fast moving automotive industry, both agency and corporate PR-side.

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon.

How to respond during a crisis

The Stalwart Blog

In addition, recalls aren’t uncommon in the automotive industry. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models.

Behind the Headlines With Anthony Bianco

Cision

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From research to execution, every aspect of your communication strategy is important.

Three Media Tips for Your B2B PR Program

Shift Communications

Think retail, finance, manufacturing, automotive and so on. Many of our B2B PR programs focus heavily on media relations. Our clients are changing their customer’s lives, but often have a tough time translating their successes to media coverage. That’s where we come in.

B2B 27

How to measure your social media reach

PR Daily

Kathi Kruse is an automotive social media expert, blogger, author, speaker and founder of Kruse Control. One of the most rewarding aspects of social media marketing is that you can measure your efforts.

Trump Tweets: The New Crisis Plan Section Big Brands Need

prTini

10 manufacturing facilities, 1,500 dealerships and 136,000 employees, Toyota looks forward to collaborating with the Trump Administration to serve in the best interests of consumers and the automotive industry. Presidential transitions happen every 4 or 8 years. Pretty standard. But this year?

The Pitch That Cried Wolf

Bad Pitch Blog

There are only so many reporters and bloggers covering the field or industry you play in, whether it’s automotive technology, software, clothing, or architectural design. With time and experience, you will wind up speaking to them all one day—or their brethren. In a world of instant communication and shrinking inner circles, a PR person who cries wolf with a few off-the-mark pitches is blackballed in a hurry.

Media Relations Is Not Dead Nor Is It Dying

Waxing UnLyrical

Case in point: last month we secured an opportunity for one of our client partners to speak at an automotive conference about the importance of establishing trust to empower autonomous driving. Guest Post by Kate Finley. My public relations career began with media relations.

How to make your story stand out in a pile of pitches

PR Daily

Automotive and finance writers and editors are least likely to read your pitch. Journalists’ inboxes are “overflowing” with email pitches, but do PR pros know what to do about it? Data from Fractl say nearly 60 percent of journalists and publishers receive from 50 to 500 pitches per week.

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!”

5 podcasts for PR pros

PR Daily

automotive business. As a busy professional and mom, I find it nearly impossible to carve out time to read for pleasure, let alone for personal growth. Thankfully, I’ve discovered that there are other ways to continue learning that don’t require me to magically invent the 30-hour day.

VW chief apologizes 'sincerely and unreservedly'

PR Daily

Late last month, the automotive giant revealed that it had misled consumers by faking out emissions testers. Anyone who has dealt with a major public relations issue is thankful they don’t currently work for Volkswagen.

30 jobs in the PR and marketing world

PR Daily

Social media specialist—Asbury Automotive Group (Georgia). PR and marketing pros hoping to grab headlines will often pull a stunt or gain some achievement—and the bigger those efforts are, the more likely consumers and journalists will pay attention.

5 attitudes that say your organization’s not ready for all-out social media

PR Daily

Kathi Kruse is an automotive social media expert, blogger, author, speaker and founder of Kruse Control. Social media is the place to be. Reporters and editors talk about it; you hear about it from your employees and salespeople.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather.

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1

Copywriter - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Creative Director - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Why your preview image matters as much as the headline

PR Daily

Let's say you have an auto campaign that is distributed not only to automotive publishers, but also to family and parenting verticals—maybe it's a piece on teaching your teenager how to be a safe driver. When we talk about native campaign performance, headlines tend to get all the attention.

Facebook Like-Farming: The Dangers of the Scam and How to Avoid It

PR in Your Pajamas

Fameswap has Facebook pages for sale and even breaks them down into categories based on their content, such as funny, quotes, automotive, music, or sports. Have you ever heard of like-farming on Facebook?

30 jobs in the PR and marketing world

PR Daily

PR manager—Cox Automotive (Georgia). Starbucks debuted its festive holiday cups on Nov. 1, sparking plenty of debate on news outlets and social media platforms. This week’s featured job should interest you if you are a fan of how Starbucks starts conversations with its branding efforts.

Online Marketing Specialist - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Report: Airbag recalls ding auto brands

PR Daily

To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”.

3 marketing budget leaks to fix

PR Daily

These untargeted behaviors—in terms of industries with long consideration cycles, such as automotive or health care—aren’t representative of consumers' behavioral profile when they initially started their purchase consideration. Drip, drip, drip.