Study: Automotive Manufacturers Still Missing Out on ESG Opportunities

Bianchi Biz Blog

The good news is that the path to improvement is wide open – but the automotive industry has to start walking the talk. ESG is the future – especially in the automotive industry. As a result of the scandal, the UNGC removed the automotive group from its membership list.

Meet the Media: Nicole Wakelin, Freelance Automotive Journalist

Bianchi Biz Blog

I’m a freelance automotive journalist with a focus on new vehicles, technology and how the two come together to create the cars we love to drive. I also speak to all things automotive at conferences and as co-host of the Wheel Bearings podcast. Pitch anything even remotely automotive.

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Meet the Media: Philip Nussel, Web Editor at Automotive News

Bianchi Biz Blog

I’m the web editor for Automotive News , supervising all breaking news content on autonews.com. I work closely with our publisher, Jason Stein, about a strategic vision for the kind of journalists and newsroom culture we want for Automotive News.

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer.

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. Lawrence, Automotive Reporter at the Detroit Free Press appeared first on Bianchi PR.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

Cision

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more. Media Moves US

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Bianchi Biz Blog

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

Media Moves at Vanity Fair & Automotive News, CNN Hires Two Correspondents in DC Bureau

TrendKite

Michael Calderone joins VF The Hive, Dan Shine new at Automotive News, and more

Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. Kissmetrics backs this statement by saying that it will cost an organization 6-7 times more to attract a […].

Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News

Bianchi Biz Blog

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR

The Number One PR Hack for Automotive Vehicle Tech Suppliers

Bianchi Biz Blog

From working with startups, consultancies and larger traditional suppliers in the automotive and mobility tech PR space for almost 30 years, we’ve learned that there is only one hack that always works. Automotive PR Success Depends on Relationships.

Top 11 Meet the Media Profiles of 2020

Bianchi Biz Blog

To date, we have profiled more than 100 top journalists and reporters that cover the automotive, mobility, Detroit and Silicon Valley business beats. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Tanya Gazdik, Automotive Editor & Senior Reporter at MediaPost.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly. In the spotlight this month: Volkswagen, Škoda, and AeroMobil. Guess who’s sporting a flying car! Volkswagen’s new Beetle Dune. Volkswagen has recently launched a new crossover car: the Beetle Dune. And with a nice car comes a beautiful press release to share the news.

What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life. What do journalists want?

Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Bianchi Biz Blog

So, for example, we’re less interested in stories about automotive executives and more interested in stories about the culture of cars and how it’s evolving. Our readers are very interested in what’s happening with self-driving cars, electric vehicles and automotive safety.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly. Here’s a roundup of the latest and greatest. Whether it’s advertising or PR, we don’t care, as long as there’s a great story there.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

How Edmunds measures the quality of earned media

PR Daily

As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing. A look at how the consumer car shopping website quantifies media coverage.

#MediaMonday – Dan Carney

HMA Public Relations

Dan has been a journalist in the automotive industry for more than 30 years and shares his advice on the best ways to pitch him. It's #MediaMonday! Today's feature comes from Dan Carney, a senior editor at Design News as seen on Meet the Media at Bianchi Public Relations.

Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.”

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth.

Why communicators must be responsible for getting the information they need

PR Daily

If I’ve learned anything from my years in the automotive and mobility space, it’s that the onus is on us as communicators—whether agency or in-house—to go out and get the information we need.

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States. But that could be changing very soon.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible. Lawrence, Automotive Reporter at the Detroit Free Press.