How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly.

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy. Newsroom Lexus France.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets.

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Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion.

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

Ad Context Report 2019, participants were randomly presented with 27 different ad experiences within one of three verticals—Over the Counter Healthcare, Alcohol, and Luxury Automotive. […].

Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation.

4 things your town hall meetings should be doing

PR Daily

See how the experts at Cisco, Eli Lilly, MSL Group, Marathon Petroleum and Cox Automotive do all this and more. Your organization just announced its next town hall meeting. Are employees excitedly adding it to their calendar—or groaning at the thought of sitting through it?

Creative Director - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Will You Be Ready When the President’s Words Move Your Market?

PR News

automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued. Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S.

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Why Boeing’s Reputation Radar Failed

ImPRessions - Crenshaw Communications

Yet industries where large numbers of operator and/or customer lives are at risk, like the automotive, aircraft and pharma categories, to name a few – should strive for the broadest possible framing when it comes to safety matters. CC BY-SA 4.0.

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Firefly expands Masternaut into new markets with ‘drowsy drivers’ campaign

PR in High Definition

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics.

You’ve done stellar work this year—shouldn’t you be rewarded for it?

PR Daily

Automotive campaign. Enter Ragan’s PR Daily Awards to show off your genius. Your PR work has reaped rewards for your organization. Your hard work and innovation have shown off your chops and enhanced your reputation. Now’s your chance to get the industrywide recognition you so clearly deserve.

You’ve done stellar work this year—shouldn’t you be rewarded for it?

PR Daily

Automotive campaign. Enter Ragan’s PR Daily Awards to show off your genius. Your PR work has reaped rewards for your organization. Your hard work and innovation have shown off your chops and enhanced your reputation. Now’s your chance to get the industrywide recognition you so clearly deserve.

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Chrysler issues warning about its own dealers

PR Daily

Detroit’s auto industry may be on the rebound, but it’s certainly not immune to speed bumps. Fiat-Chrysler this week has issued a warning to consumers about some potentially shady practices from dealers.

Data: More Than a Four Letter Word

5W PR

On important click through rates, Automotive ranked first at 10%, followed by Computer Hardware & Telecommunications, Energy & Environmental, and Consumer Products & Services.

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3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings.

Online Marketing Specialist - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1

We’ve been busy in our Detroit office…

Barokas

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. We’ve been busy in our Detroit office….

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!”

How Your News Release Can Help the Media Do Their Job

Cision

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently.

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Report: Airbag recalls ding auto brands

PR Daily

To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”.

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How to respond when you go viral for all the wrong reasons

PR Daily

Shirley Powell is senior vice president of communications and industry relations at Cox Automotive, a subsidiary of family-owned Cox Enterprises. Guerrilla marketing sometimes lives up to its name, as when LED devices are mistaken for bombs in a major city—and all hell breaks loose.

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Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions--OTC, Technician's Corner. Bosch Automotive Service Solutions, Technician Challenge Tour.

For clearer writing, ditch ‘etc.,’ ‘i.e.’ and ‘e.g.’

PR Daily

Those investment initiatives are for vehicles that will be sold under the automotive industry’s existing business models, i.e., vehicle sales or leasing through the established dealer networks. These Latin abbreviations don’t impress, they confuse. Here’s what to write instead.