3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly.

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets.

Local 52

2018 Dubbed “Year of the Electric Car”

Ron Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year.

Australia Stops Making Cars

Ron Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

Creative Director - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Online Marketing Specialist - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

We’ve been busy in our Detroit office…

Barokas

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. We’ve been busy in our Detroit office….

Firefly expands Masternaut into new markets with ‘drowsy drivers’ campaign

PR in High Definition

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics.

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings.

How Your News Release Can Help the Media Do Their Job

Cision

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part.

Michelin gets great content mileage out of revamped social newsroom

Presspage

The French company is well known for its array of rubber automotive products. The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France.

Behind the Headlines With Anthony Bianco

Cision

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From research to execution, every aspect of your communication strategy is important.

How to Improve Your Social Media Targeting

Cision

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

How Elon Musk built global brands with zero marketing

The Hoffman Agency

From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind. This article was originally published in Campaign Asia. Laura Ng. Hoffman Singapore.

How Instagram Stories can fit into your content puzzle

PR Daily

The most active industries using Instagram Stories are fitness, fashion, retail, technology, airlines, automotive and travel. It’s tough to keep tabs on where flighty, transient young folks are hanging out online, but Instagram is not a bad place to start.

Behind the Headlines with Yvonne Lorie

Cision

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017.

9 social media press rooms you should hang on your bedroom wall

Prezly

Automotive press room: Skoda. Automotive press room: Skoda. This week, while designing and rolling out our new social media press room layout, we decided to make a selection of our favourite newsrooms that are conquering the world wide web right now.

The whole news publication process has become faster and more efficient for Daimler

Presspage

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing.

Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

When Audi introduced a new A8 sedan into the American market, it held special influencer events across the nation targeted at wellknown tech and design bloggers instead of the traditional automotive crowd.

Three Questions Every Business Needs to Ask About Online Risk

David PR Group

Franchise industries, finance, insurance and automotive have similar vulnerability. Granted, some industries feel the positive and negative effects of review sites more than others: hospitality, travel, banking, healthcare and automotive to name a few.

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!”

Which sectors will be hot or not in technology PR in 2017?

PR in High Definition

Accelerating change in the automotive industry: After decades of incremental improvements, the automotive sector is finally becoming the bus that just won’t slow down. Unless the automotive industry finds a creative solution to this, our electric and hybrid fleets may be stuck at a thirty limit for some time. “What’s hot for you right now?”

MediaPulse | A Weekly Media Round-Up

Cision

How to respond during a crisis

The Stalwart Blog

In addition, recalls aren’t uncommon in the automotive industry. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather.

5 Ways to Reach New Audiences Through Tech Innovations

Cision

The device mesh is a growing set of end points — including mobile, wearable, home electronics, automotive, and environmental devices (like sensors in the IoT) — that people and businesses use to reach applications and information or interact with others. Historically, most of the value we’ve derived from our devices has been the result of direct physical interaction: turning a key in a door lock, paging through an in-flight magazine, tracing our finger along the lines of a map.

Hotels 124

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon.

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1