How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions.

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly.

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy. Newsroom Lexus France.

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets.

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2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

4 things your town hall meetings should be doing

PR Daily

See how the experts at Cisco, Eli Lilly, MSL Group, Marathon Petroleum and Cox Automotive do all this and more. Your organization just announced its next town hall meeting. Are employees excitedly adding it to their calendar—or groaning at the thought of sitting through it?

Creative Director - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Will You Be Ready When the President’s Words Move Your Market?

PR News

automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued. Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S.

Copywriter - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

The Importance of PR Skills in a Hyper-Globalized World

PRSay

In a world where stakeholders are globalized, dramatic change is happening at unprecedented speed. Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently.

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Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Online Marketing Specialist - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Firefly expands Masternaut into new markets with ‘drowsy drivers’ campaign

PR in High Definition

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics.

We’ve been busy in our Detroit office…

Barokas

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. We’ve been busy in our Detroit office….

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings.

30 jobs in the PR and marketing world

PR Daily

Social media specialist—Asbury Automotive Group (Georgia). Some people may be feeling added stress the day after the tumultuous 2018 midterm elections. It’s fitting, then, that Nov. 7 is National Stress Awareness Day. The International Stress Management Association.

How Your News Release Can Help the Media Do Their Job

Cision

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Audi admits that 2.1 million vehicles have emissions-skirting devices

PR Daily

Juegen Pieper, Banhaus Metzler’s head of automotive research, told CNBC he fears that the $7.3 The Volkswagen emissions crisis continues as its luxury brand, Audi, joins the fray. On Monday, Audi announced that roughly 2.1

Chrysler issues warning about its own dealers

PR Daily

Detroit’s auto industry may be on the rebound, but it’s certainly not immune to speed bumps. Fiat-Chrysler this week has issued a warning to consumers about some potentially shady practices from dealers.

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!”

How Instagram Stories can fit into your content puzzle

PR Daily

The most active industries using Instagram Stories are fitness, fashion, retail, technology, airlines, automotive and travel. It’s tough to keep tabs on where flighty, transient young folks are hanging out online, but Instagram is not a bad place to start.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions, Diagnostics for Life. Bosch Automotive Service Solutions--OTC, Technician's Corner. Bosch Automotive Service Solutions, Technician Challenge Tour.

Report: Airbag recalls ding auto brands

PR Daily

To measure the negative impact on the affected brands, Infegy and Phoenix Marketing International recently published a report titled, “The Impact of Automotive Recalls on Consumer Opinion.”.

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Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part.

7 newsroom features that increase journalists’ engagement

PR Daily

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. This can be useful for automotive writers who wish to discuss changes in a model over the years.

Michelin gets great content mileage out of revamped social newsroom

Presspage

The French company is well known for its array of rubber automotive products. The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France.

30 jobs in the PR and marketing world

PR Daily

PR manager—Cox Automotive (Georgia). Starbucks debuted its festive holiday cups on Nov. 1, sparking plenty of debate on news outlets and social media platforms. This week’s featured job should interest you if you are a fan of how Starbucks starts conversations with its branding efforts.

VW chief apologizes 'sincerely and unreservedly'

PR Daily

Late last month, the automotive giant revealed that it had misled consumers by faking out emissions testers. Anyone who has dealt with a major public relations issue is thankful they don’t currently work for Volkswagen.

30 jobs in the PR and marketing world

PR Daily

Social media specialist—Asbury Automotive Group (Georgia). PR and marketing pros hoping to grab headlines will often pull a stunt or gain some achievement—and the bigger those efforts are, the more likely consumers and journalists will pay attention.

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.