How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions.

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly.

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets.

Local 78

2018 Dubbed “Year of the Electric Car”

Ron Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year.

Australia Stops Making Cars

Ron Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business.

Will You Be Ready When the President’s Words Move Your Market?

PR News

automobile industry’s health is a national security concern: “Core industries such as automobiles and automotive parts are critical to our strength as a nation,”… Continued. Communicators are more aware than most that words matter. Words can move markets. There are few better examples of this than several small statements made May 23. President Trump said the U.S.

Creative Director - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Towson, MD

Flack Me

Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Online Marketing Specialist - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Interactive/Digital Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

We’ve been busy in our Detroit office…

Barokas

The North American International Auto Show (NAIAS) is a century-old event that brings together thousands of automotive professionals and enthusiasts from across the globe to showcase and celebrate the latest automotive innovations. We’ve been busy in our Detroit office….

Copywriter - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Firefly expands Masternaut into new markets with ‘drowsy drivers’ campaign

PR in High Definition

Our client Masternaut is known well among fleet and automotive businesses as the UK’s largest provider of telematics, but in 2015 wanted to expand its reach to other parts of the business which could benefit from telematics.

Media Buyer - Baton Rouge, LA

Flack Me

Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

3 Ways to Blow out Influencer Marketing Results

Flack's Revenge

Kelsey’s team mapped data representing Twitter influencers, showing their connections and affiliations with verticals such as automotive, tech and marketing. When looking for the right influencers, it’s tempting to focus on the big fish, the ones with huge followings.

How Your News Release Can Help the Media Do Their Job

Cision

PR Newswire’s editorial specialists categorize every release that we send by industry and subject matter (automotive, earnings, acquisitions, etc.).

Michelin gets great content mileage out of revamped social newsroom

Presspage

The French company is well known for its array of rubber automotive products. The company’s history dates back to 1889, when the Michelin brothers ran a rubber factory in Clermont-Ferrand in France.

Public Relations And The Customer Journey

ImPRessions - Crenshaw Communications

A PR program can raise awareness among relevant purchasing and manufacturing executives fairly efficiently through earned media features in automotive or manufacturing trades, as well as company-published content about the opportunity cost of running out of a key equipment part.

7 newsroom features that increase journalists’ engagement

Presspage

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. This can be useful for automotive writers who wish to discuss changes in a model over the years.

How Instagram Stories can fit into your content puzzle

PR Daily

The most active industries using Instagram Stories are fitness, fashion, retail, technology, airlines, automotive and travel. It’s tough to keep tabs on where flighty, transient young folks are hanging out online, but Instagram is not a bad place to start.

7 newsroom features that increase journalists’ engagement

PR Daily

Nevin used to work at Car and Driver magazine, so he is familiar with the needs of automotive journalists. This can be useful for automotive writers who wish to discuss changes in a model over the years.

Behind the Headlines With Anthony Bianco

Cision

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From research to execution, every aspect of your communication strategy is important.

The whole news publication process has become faster and more efficient for Daimler

Presspage

Looking forward to self driving cars, reliable green options and other huge developments in the near future, the Automotive industry is fast growing and ever-changing.

How to Improve Your Social Media Targeting

Cision

Behaviors -> (Anniversary, Automotive, B2B, Charitable Donation, Consumer Classification, Digital Activities, Expats, Financial, Job Role, Media, Mobile Device User, Multicultural Affinity, Purchase Behavior, Residential Profiles, Seasonal and Events, Travel).

Protester interrupts VW exec at auto show

PR Daily

Volkswagen’s emissions tampering scandal—which rocked the entire automotive industry—is not over. Take a look at what a protester did during a Geneva Motor Show press conference while VW exec Juergen Stackmann was presenting the new brand’s new “Up!”

3 Content Marketing Hacks Driven by Listening

Beyond PR

Consider being in the automotive parts industry; your consumers may have an overlap in discussions about monster trucks, baseball and home improvement. Every brand listens in one way or another to its audience.

30 jobs in the PR and marketing world

PR Daily

Senior marketing manager—Cox Automotive (Arizona). A communicator’s job can be stressful. Pitching media contacts, crafting the perfect blog post and following through on client requests—among other draining tasks—allow little time for PR pros to catch their breath.

Voice assistants: what you need to know for marketing and public relations

Stephen Waddington

Both Amazon and Google are taking aim at third party markets such as automotive via licensing agreements with manufacturers. A primer about Google Assistant and Amazon Alexa and the opportunity for organisational communications. There was a clear message from Google’s IO developer conference last week: the future of computing and interaction between human and machine, is voice.

How Elon Musk built global brands with zero marketing

The Hoffman Agency

From the beginning, Musk has blazed through industries—space, automotive, solar energy, artificial intelligence—with a fiery passion and a one-track mind. This article was originally published in Campaign Asia. Laura Ng. Hoffman Singapore.

Behind the Headlines with Yvonne Lorie

Cision

In the automotive category, highlight fuel efficiency and safety features while considering the extended family, as it truly is a family affair. Yvonne Lorie, the founder of ReFresh PR and a recipient of the 2013 HPRA Premio PR Achievement Award, has been elected president of the Hispanic Public Relations Association (HPRA) national board for 2017.

How to respond during a crisis

The Stalwart Blog

In addition, recalls aren’t uncommon in the automotive industry. Last Friday I received a call from a family member who saw a story on the news pertaining to Ford Motor Company. They shared that there was an alleged brake recall on the 2013 and 2014 F-150 models.

From classroom to boardroom – crisis management lessons from the auto industry

PR Conversations

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry.

How Big Data Will Modernize Your Crisis Communications Plan

PRSay

When Volkswagen disclosed the news, the conversation spread and was visibly seen as a “scandal” in the automotive community. For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon.

Communicating Disaster Preparedness, A PIO’s Moment of Clarity

Melissa Agnes

He knew automotive systems inside and out. By Tom Iovino. As an emergency public information officer, I used to become frustrated by people who would choose to ignore the warnings our office would give out regarding hurricanes and other hazardous weather.