BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

Top Automotive Journalists – The 2020 List

Prowly

When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The post Top Automotive Journalists – The 2020 List appeared first on Prowly Magazine.

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Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

Cision

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more. Media Moves US

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives. Nexar. Not every car is designed to be a smart car, but with Nexar every car can be.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

Media Moves at Vanity Fair & Automotive News, CNN Hires Two Correspondents in DC Bureau

TrendKite

Michael Calderone joins VF The Hive, Dan Shine new at Automotive News, and more

How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. Kissmetrics backs this statement by saying that it will cost an organization 6-7 times more to attract a […].

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly. In the spotlight this month: Volkswagen, Škoda, and AeroMobil. Guess who’s sporting a flying car! Volkswagen’s new Beetle Dune. Volkswagen has recently launched a new crossover car: the Beetle Dune. And with a nice car comes a beautiful press release to share the news.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly. Here’s a roundup of the latest and greatest. Whether it’s advertising or PR, we don’t care, as long as there’s a great story there.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Automotive Advertising Account Executive - West Palm Beach, FL

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Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

#MediaMonday – Dan Carney

HMA Public Relations

Dan has been a journalist in the automotive industry for more than 30 years and shares his advice on the best ways to pitch him. It's #MediaMonday! Today's feature comes from Dan Carney, a senior editor at Design News as seen on Meet the Media at Bianchi Public Relations.

How Edmunds measures the quality of earned media

PR Daily

As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing. A look at how the consumer car shopping website quantifies media coverage.

Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States. But that could be changing very soon.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

What Do Journalists Want? Five Elements of a Good Story

Bianchi Biz Blog

Pro Tip : Be like Anna Zeck of 10 Missions Media (which produces FenderBender , Rachet+Wrench and other automotive journals) and ask yourself, “What can the reader learn from this? Most PR practitioners have asked some version of this question at some point in their career.

Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

New mobile ad study reveals patterns in context and engagement

Agility PR Solutions

Ad Context Report 2019, participants were randomly presented with 27 different ad experiences within one of three verticals—Over the Counter Healthcare, Alcohol, and Luxury Automotive. […]. New research from moment marketing science firm Aki helps mobile marketers better understand how contextual variables influence consumer response to mobile advertisements across specific verticals. In the firm’s new study, Mobile ?Ad

Is Media Relations Dead?

Bianchi Biz Blog

If you need help in harnessing the power and reach of media relations in your automotive, mobility or B2B efforts, email us at bianchipr@bianchipr.com. Is media relations dead? Not in today’s PESO PR model. PR pros around the globe are witnessing massive changes in the field.

Creative Director - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Advertising - Creative Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

I’ve been in the media business for almost 30 years, starting at SAE International (previously known as the Society of Automotive Engineers) as an entry-level editor after about two and a half years as a project and product engineer at Lear Siegler Seating Inc.

4 things your town hall meetings should be doing

PR Daily

See how the experts at Cisco, Eli Lilly, MSL Group, Marathon Petroleum and Cox Automotive do all this and more. Your organization just announced its next town hall meeting. Are employees excitedly adding it to their calendar—or groaning at the thought of sitting through it? If it’s the latter, it’s time to rethink the way you approach internal meetings.

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Creative Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Copywriter - Towson, MD

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Company: MileOne Automotive Location: Towson, Maryland Industry: Marketing - Branding Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

How to adapt your PR strategy for the COVID-19 outbreak

PR Daily

For example, we worked with a client in the automotive tech space for an announcement in the midst of the coronavirus pandemic that generated 15+ stories in the automotive trades. With the coronavirus dominating the headlines, and marketers needing to pivot in the face of cancelled live events, here’s how communicators can make a change. 2020 has introduced new words and phrases into our daily conversations: coronavirus, COVID-19, social distancing, shelter-in-place.

Media Buyer - Baton Rouge, LA

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Company: The Automotive Marketing Group Location: Baton Rouge, Louisiana Industry: Advertising - Media Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Announcing Ragan’s 2020 PR Daily Awards

PR Daily

Automotive Campaign. Landis Communications and Velodyne Lidar, Inc: Strategic PR Campaign – Automotive. Check out this year’s impressive list of finalists.