Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others.

Automotive industry ranks #2 in brand intimacy—which brands lead?

Agility PR Solutions

Taking a victory lap in the latest brand intimacy rankings, the automotive industry ranked #2 out of the 15 industries studied by MBLM (pronounced Emblem), the agency using emotional science to build more intimate brands during these unprecedented times.

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Top Automotive Journalists – The 2020 List

Prowly

When it comes to sharing your vehicle news, finding the right automotive journalists is crucial to helping you secure the maximum amount of coverage possible. The post Top Automotive Journalists – The 2020 List appeared first on Prowly Magazine.

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Bianchi Biz Blog

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support.

Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. Lawrence, Automotive Reporter at the Detroit Free Press appeared first on Bianchi PR.

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Bianchi Biz Blog

The media often quote me as an automotive industry analyst, and I am a co-host of Wheelbearings podcast and creator of rebeccadrives.com , a site specializing in car reviews 200 words or less. Meet the Media: Sebastian Blanco, Automotive Freelance Reporter.

Israel Automotive Technologies Worth Watching

5W PR

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives. Nexar. Not every car is designed to be a smart car, but with Nexar every car can be.

Meet the Media: Vince Bond, Reporter at Automotive News

Bianchi Biz Blog

I cover the Fiat Chrysler Automobiles beat for Automotive News. I’ve also tried to explore hot-button issues and give them an automotive touch. I’ve written a lot of fun stories at Automotive News.

The Number One PR Hack for Automotive Vehicle Tech Suppliers

Bianchi Biz Blog

From working with startups, consultancies and larger traditional suppliers in the automotive and mobility tech PR space for almost 30 years, we’ve learned that there is only one hack that always works. Automotive PR Success Depends on Relationships.

Media Moves at the Associated Press & Automotive News, Chicago Magazine Hires Real Estate Reporter

TrendKite

Audrey LaForest joins Automotive News, Chicago Magazine hires Ryan Smith, and more

Media Moves at Vanity Fair & Automotive News, CNN Hires Two Correspondents in DC Bureau

TrendKite

Michael Calderone joins VF The Hive, Dan Shine new at Automotive News, and more

How automotive brands can develop and maintain loyalty

Agility PR Solutions

The automotive industry is just like any other industry where customer retention is a significant factor to success. The post How automotive brands can develop and maintain loyalty appeared first on Agility PR Solutions. According to market metrics, selling to an existing customer is 15 percent easier than selling to a new customer. Kissmetrics backs this statement by saying that it will cost an organization 6-7 times more to attract a […].

Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News

Bianchi Biz Blog

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. The post Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News appeared first on Bianchi PR

Top 11 Meet the Media Profiles of 2020

Bianchi Biz Blog

To date, we have profiled more than 100 top journalists and reporters that cover the automotive, mobility, Detroit and Silicon Valley business beats. Meet the Media: Jennifer Vuong, Automotive News TV. Meet the Media: Tanya Gazdik, Automotive Editor & Senior Reporter at MediaPost.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

3 Elements That Are Making the Automotive Industry Sexy Again

Zignal Labs

The post 3 Elements That Are Making the Automotive Industry Sexy Again appeared first on Zignal Labs

What Do Journalists Want? Part 2: Five Mobility Trends

Bianchi Biz Blog

Now our most popular series, we pose questions to key automotive and mobility beat journalists to help PR folks like you better understand their needs. No surprise here … it’s affecting not only automotive and mobility, but every facet of business and life. What do journalists want?

A flying car and two other stellar automotive social releases

Prezly

This time in our favorite social releases roundup, we’re focussing on the automotive industry. The post A flying car and two other stellar automotive social releases appeared first on Prezly. In the spotlight this month: Volkswagen, Škoda, and AeroMobil. Guess who’s sporting a flying car! Volkswagen’s new Beetle Dune. Volkswagen has recently launched a new crossover car: the Beetle Dune. And with a nice car comes a beautiful press release to share the news.

Kickflip a car? Self-parking chairs? 7 great automotive PR stunts

Prezly

The last few years have seen some dazzling automotive PR stunts. These 7 automotive brands have stunted their way to some earned and well-deserved media attention. Kickflipping a Chevrolet and more top automotive PR stunts. 7 great automotive PR stunts appeared first on Prezly. Here’s a roundup of the latest and greatest. Whether it’s advertising or PR, we don’t care, as long as there’s a great story there.

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

HELLA Expanding U.S. Headquarters, Technical Center In Michigan

PR Daily

Automotive Corporate Headquarters Corporate Real Estate Daily News Featured Manufacturing Michigan corporate expansion Corporate Real Estate (CRE) electronics Employment HELLA lighting michigan Site Selection Technical CenterThe new 115,000-square-foot building in Northville, MI will feature modern design and collaborative open workspaces. Read: HELLA Expanding U.S. Headquarters, Technical Center In Michigan at BusinessFacilities.com.

Automotive Advertising Account Executive - West Palm Beach, FL

Flack Me

Company: AMSI Location: West Palm Beach, Florida Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Advertising Automotive Account Manager - Pittsburgh, PA

Flack Me

Company: Capslock Location: Pittsburgh, Pennsylvania Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lexus launches media sites for Europe

Presspage

A global luxury automotive brand with an unwavering commitment to bold, uncompromising design, exceptional craftsmanship, and exhilarating performance, Lexus has developed its line-up to meet the needs of the next generation of global luxury consumers , and is currently available in over 90 countries worldwide. NewClient,exclude,Lexus,globalnewsroom,automotiveLexus launched three European newsrooms with PressPage's PR platform: Newsroom Lexus Europe. Newsroom Lexus Italy.

Measuring Earned Media Quality to Prove the Value of PR – Edmunds

Onclusive

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses.

Mercedes-Benz Japan launches localized newsroom

Presspage

NewClient,exclude,AutomotivePressPage’s innovative newsroom platform drives most of Mercedes-Benz’s global newsrooms (i.e. Poland , The Netherlands , Italy , and more). With PressPage, Mercedes-Benz can streamline their global publishing workflow for each of their markets. It allows the organization to use one central database for pooling digital assets, creates a higher user adoption rate and allows for uniform measurement of results.

Local 60

How Edmunds measures the quality of earned media

PR Daily

As the pandemic started to take shape, there were a lot of questions about how the automotive industry was being impacted and consumer uncertainty about car buying and financing. A look at how the consumer car shopping website quantifies media coverage.

Can Your Company Afford a PR Agency?

Bianchi Biz Blog

As the business development director for a growing services firm ( we’ll call it Company B ), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Stepping back from Company B, let’s look at what a new automotive customer is worth.

#MediaMonday – Dan Carney

HMA Public Relations

Dan has been a journalist in the automotive industry for more than 30 years and shares his advice on the best ways to pitch him. It's #MediaMonday! Today's feature comes from Dan Carney, a senior editor at Design News as seen on Meet the Media at Bianchi Public Relations.

Auto industry revs up brand intimacy—which brands are the leaders?

Agility PR Solutions

The automotive industry continues to be a strong performer and ranked second out of the 15 industries studied in marketing intimacy agency MBLM‘s Brand Intimacy 2019 Study, the largest study of brands based on emotion. Chevrolet topped the automotive industry followed by Harley-Davidson and Ford.

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Bianchi Biz Blog

More recently, I am having fun covering the various electrification efforts sure to transform the automotive industry. For something automotive specific, covering the Hyundai Elevate was a great way to look at what’s possible. Lawrence, Automotive Reporter at the Detroit Free Press.

2018 Dubbed “Year of the Electric Car”

Ronn Torossian

For some time now, many have been watching the automotive industry wondering when the tipping point would be. At what point would electric or hybrid vehicles transition from being a niche vehicle to something the “average car buyer” might consider. Some are saying, 2018 could be that year. That might be an overly optimistic viewpoint. Currently, electric cars only account for about 1.5 percent of all auto sales in the United States. But that could be changing very soon.

Australia Stops Making Cars

Ronn Torossian

The automotive manufacturing industry Down Under is done. At least for now, Australia is finished with making cars at home. General Motors finished the last vehicle about a week ago at its Holden facility, ending what has been decades of moderately successful business. Moderately successful” because the manufacturer could not drum up enough demand for more expensive locally-manufactured automobiles.

Perspectives and Advice from a 25-Year PR Vet

Culpwrit

According to his bio on the PRSA Foundation website, this wing of the GM family is “focused on providing a variety of innovative and advanced automotive technologies and services to the global aerospace, defense and security industries.” By Joshua Smyser-DeLeon David Albritton is the President of General Motors Defense LLC.

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

This is because the manufacturing beat reporter at, say, Bloomberg, will naturally be following manufacturing trades that cover industries like automotive and heavy equipment. All PR teams want to earn coverage in top-tier media outlets.

B2B 211

Brexit uncertainty calls for targeted, transparent employee communications

Agility PR Solutions

It affects the whole workforce—with sectors including retail, hospitality (hotels and restaurants), automotive and […]. As the UK edges towards its exit from the European Union, there is a high degree of uncertainty gripping the nation. This is not just related to CEOs and key decision makers, who are delaying choices based on what happens next. The post Brexit uncertainty calls for targeted, transparent employee communications appeared first on Agility PR Solutions.

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Bianchi Biz Blog

You might also be interested in: The Number One PR Hack for Automotive Vehicle Tech Suppliers. Advanced Automotive Technology PR Agency. Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage.