Wall Street Fashion Week: Patagonia Says No

Ronn Torossian

The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Patagonia Inc.

Social Media Marketing for Fashion Brands


How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashion Brands Respond to Animal Cruelty Charges

Ronn Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. New fashion study seeks answers appeared first on Agility PR Solutions.

Fashion Brands & Publishers in 2019


The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

What’s next for PR pros in the fashion industry?

PR Daily

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics.

The most popular outlets & articles covering fashion in 2019

Muck Rack

The most popular outlets & articles covering fashion in 2019

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

How fashion publisher Who What Wear engages their audience on Pinterest


The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

Bucking the trends—Gen Z likes buying fashion in brick and mortar stores

Agility PR Solutions

According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion, neighborhood and outlet stores—more frequently and are spending more on fashion than Millennials spend.

How Fashion Tech Brands Can Win On Social Media


In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

Your finance, fashion and education campaigns deserve recognition

PR Daily

Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Prada pulls ‘blackface’ figures after backlash

PR Daily

Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.

The Success Behind the 2015 Victoria’s Secret Fashion Show

Zignal Labs

The post The Success Behind the 2015 Victoria’s Secret Fashion Show appeared first on Zignal Labs

Katy Perry is Latest to Offend With 'Blackface' Fashion

Flack Me

Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down

Campaign Recap: Indie Beauty Expo 2018


5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

5W Knows Men’s Grooming


Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

How Beauty Brands Will Win in 2019


Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.

Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

4 skillful tips for building a successful in-house PR team

Agility PR Solutions

It typically involves direct interaction with people in some form or fashion (even if only through the […]. Public relations is both an art and a science. It’s the practice of creating awareness by marketing a business, product or person.

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

The fashion house joins several other designers who have committed to not using animal pelts. Business of Fashion reported: The ban is a response to shifting consumer attitudes and low demand, said Lorenzo Bertelli, Prada Group’s head of marketing and communications.

Lions for logos. Branding cases from Cannes Lions


The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.

How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

8 useful tips for boosting your blog’s traffic

Agility PR Solutions

Blogging has turned into a fashionable and profitable job, providing many talented writers and photographers with a chance to share their ideas with others.

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].

The must-have influencer marketing dictionary

Axia PR

You take their fashion advice. If you’re on social media, you should be familiar with these words. You follow them. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.

30 jobs in the PR and marketing world

PR Daily

The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.

Top 10 Harper’s Bazaar Staff on Twitter


New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.

Creating a Successful Influencer Marketing Campaign

Ronn Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Burberry chief says it’s ‘deeply sorry’ about noose accessory

PR Daily

The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Liz Kennedy, a model in the London Fashion Week show, lashed out over the accessory on Instagram: View this post on Instagram. Hey, fashion people.

WOM mandate—it’s how consumers first hear about new retailers

Agility PR Solutions

How important is old-fashioned word of mouth in this sophisticated digital age? New research from Yes Marketing confirms that WOM is not only effective, but downright critical.

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Giving Thanks with a Note

Maine PR Maven

Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I believe in handwritten thank you notes.

How Facebook and Instagram images resonate for brands


Fashion was also a key part of the top Pages, even beyond Michael Kors, with Boohoo, Pretty Little Things, and Missguided all featuring in the top ten. . Which brands had the most success with their Facebook and Instagram images? We looked at the data to find out. .