Ronn Torossian

APRIL 7, 2019

The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley. The outdoor paraphernalia maker says it will no longer create the products for any old company through its corporate sales program; in recent years, […].

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Brand24

SEPTEMBER 10, 2018

How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

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Ronn Torossian

MAY 14, 2018

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication. The consequences of this incredible communication tool can be both positive and negative.

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5W PR

FEBRUARY 7, 2020

It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways of New York, London, Milan, and Paris for emerging trends, but one trend we think is here to stay is sustainable fashion choices.

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Cision

AUGUST 28, 2017

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

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Mark My Words

OCTOBER 3, 2014

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

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Cision

FEBRUARY 6, 2020

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage. Media Blog

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NewsWhip

AUGUST 22, 2019

The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

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Agility PR Solutions

JUNE 10, 2019

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers, micro-influencer marketing platform SocialPubli.com finds that a whopping 86 percent of fashion influencers who participated say that […]. New fashion study seeks answers appeared first on Agility PR Solutions.

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Prowly

APRIL 14, 2020

We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry. The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine.

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Agility PR Solutions

FEBRUARY 10, 2019

After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions. It’s not all Gucci. The luxury brand has apologized, removed the sweater from store shelves and from its website following complaints about the garment over social media. Yet, the […].

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PR Daily

OCTOBER 5, 2018

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond. This approach is working well for Magnolia PR client, Roco Clothing , who enlisted micro-influencer Aria de Chicchis to wear the label at several New York Fashion Week 2018 events.

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TrendKite

FEBRUARY 6, 2020

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage

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Muck Rack

AUGUST 1, 2019

The most popular outlets & articles covering fashion in 2019

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Agility PR Solutions

APRIL 19, 2019

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. The post How younger consumers are redefining luxury fashion shopping appeared first on Agility PR Solutions.

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Agility PR Solutions

JULY 12, 2018

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. This is achieved when their websites are featured by the search engine, which determines whether one’s page is the first on the list or nowhere near the 20th page. […].

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Mark My Words

NOVEMBER 25, 2020

The Mirror The Crown star Emma ­Corrin – Princess Diana in the Netflix blockbuster – could pocket £5million from fashion and film deals in the next year. And from being a complete unknown a few months ago, Emma has been on the covers of top-end fashion mags including Vogue, Glamour and Vanity Fair. And her own keen dress sense has been boosted behind the scenes, with Netflix pairing her with stylist Harry Lambert – who has made Harry Styles the poster boy for men’s fashion.

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NewsWhip

APRIL 11, 2019

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

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PR Daily

AUGUST 26, 2020

Hello, communicators: New York Fashion Week is greenlit for Sept. Business Insider reported : According to the Business of Fashion , crowd capacity will be capped at 50 people.

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PR Daily

FEBRUARY 24, 2020

Here are today’s top stories: Fashion Institute of Technology administrators suspended after outrage. Following a firestorm over fashion show accessories that many called racist, the Fashion Institute of Technology suspended its chair of the M.F.A.

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PR Daily

APRIL 21, 2020

Leave it to Prince to have an old-fashioned big-time TV show when it’s going to be hard to do these kind of things for a long time. Here are today’s top stories: London Fashion Week goes digital and gender neutral. It is what British fashion is known for.

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PR Daily

SEPTEMBER 27, 2017

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Cision

FEBRUARY 11, 2020

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more. Media Blog

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Cision

JANUARY 10, 2020

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

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PR Daily

NOVEMBER 22, 2019

Victoria’s Secret axes its fashion show. Say goodbye to Victoria’s Secret “angels”: The fashion brand’s parent company, L Brands, announced that the annual show is over. We will be communicating to customers but nothing similar in magnitude to the fashion show.

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Muck Rack

NOVEMBER 18, 2019

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

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5W PR

DECEMBER 11, 2018

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform. The post How Fashion Tech Brands Can Win On Social Media appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

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Agility PR Solutions

MARCH 10, 2019

According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion, neighborhood and outlet stores—more frequently and are spending more on fashion than Millennials spend. The post Bucking the trends—Gen Z likes buying fashion in brick and mortar stores appeared first on Agility PR Solutions.

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PR Daily

NOVEMBER 15, 2018

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PR Daily

MAY 28, 2020

Hello, communicators: Following a virtual and gender-neutral London Fashion Week , Gucci announced it’s reducing its annual shows from five to two—and has a goal to permanently blur the lines between men’s wear and women’s fashion.

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TrendKite

FEBRUARY 11, 2020

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more

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Fashion Media 62

TrendKite

JANUARY 10, 2020

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

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Fashion Groups Brand Branding 62

Zignal Labs

DECEMBER 18, 2015

The post The Success Behind the 2015 Victoria’s Secret Fashion Show appeared first on Zignal Labs

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TrendKite

OCTOBER 29, 2019

Derek Hawkins, Justin George join The Post, Maria Bobila tapped by Nylon, and more

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PR Daily

DECEMBER 17, 2018

Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Following criticism, Prada pulled the figures from its store and issued a statement: We are committed to creating products that celebrate the diverse fashion and beauty of cultures around the world. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.

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Flack Me

FEBRUARY 12, 2019

Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down

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5W PR

OCTOBER 21, 2019

Branding Beauty & Fashion Consumer - Lifestyle Corporate & Technology Media Relations Public Relations Social and Digital Media Social Media Agency Startups Technology Marketing Technology PR Travel & Hospitality influencer marketing marketing PRIn some situations, a business does not have the manpower, resources, or connections needed to cast a wide enough net. While this is often considered to be a good problem to have, it nonetheless presents a challenge.

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5W PR

SEPTEMBER 13, 2018

5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty. Nothing gets us buzzing like uncovering a new trend in the space, discovering a new brand on Instagram, or collaborating with beauty brand founders and CEOs on strategies to continually connect and engage with their audiences in a rapidly changing beauty marketplace.

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5W PR

JANUARY 8, 2019

Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.

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5W PR

OCTOBER 4, 2017

Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. Creating meaningful content through top tier media coverage, influencer activations and strategic brand & celebrity partnerships has proven our clients in the marketplace and impacted their bottom lines.

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