PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Trending Sources

Top 10 Harper’s Bazaar Staff on Twitter

Cision

New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

Amanda Degelmann: With a wide range of media and marketing interests, Amanda Degelmann has held a range of positions at fashion houses, magazines, start-ups and market research companies. Amanda’s passions include politics, music and fashion.

Media 57

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Instagram Is the Rihanna of Social Networks

Cision

fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Feel free to employ your mirror to constantly rehearse so that it is indelibly committed to memory and rolls off the tongue in an easy and natural fashion. I am Emily Jones, an aspiring PR professional with a passion for fashion.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Fashion.

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion.

How Successful Journalists Use Social Media

Cision

It’s clear both that digital consumption of news and other content is increasing, and journalists are using social media in a correlative fashion. An important aspect of the PR and marketing professions is to understand the behavior and interests of stakeholders and publics that we serve.

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

As the #GrabYourWallet movement to drop Trump-branded fashion products gained steam, it was included in the boycott. After it began to (quietly) phase out the Ivanka Trump fashion line, it faced a backlash, culminating in a nasty tweet by the president himself.

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How powerful are your influencers?

Shift Communications

To better illustrate this process, let’s take a look at the fashion sector. Still, with huge numbers, these influencers are still helping fashion brands reach the right audience, right?

Media 62

The rise of micro-influencer marketing

PR Daily

Micro-influencers have more followers than most people—typically in the 1,000 to 100,000 range—but fewer than celebrities and established luminaries in fashion, entertainment or sports. When it comes to social media followers, sometimes less is more.

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

5W PR

Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand.

Media 32

Agile working requires total theoretical change

The Resolution Blog

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning.

5 Questions You Need to Answer Before Publishing a Press Release

Cision

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions.

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Dos and don'ts of press releases

PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong.

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".

4 Brands Running Successful Brand Journalism Programs

Cision

With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand.

How Instagram’s New Features Help Brands Target New Audiences

Cision

By doing a general search, you would find hashtags with those words, providing you with conversations to listen in on and users to follow or target, like fashion bloggers or undiscovered shoe brands. With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel.

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

MaccaPR

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive.

Leeds PR Account Manager Job Vacancy

Prohibition

As you’ve probably figured out, we’re not old fashioned when it comes to PR. It’s been another exciting and busy period for us all here at Prohibition.

Rethink FHRITP: Together We Can Make it Mean Something Good

ReimaginePR

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers.

9 Strategies for Attracting Influencers to Your Content

Cision

Let’s say you blog about cute handbags and you want to attract the attention of a celebrity known for her fashion sense. Content from influencers gains about 11 times more return on investment than more common forms of digital marketing.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

Because if there’s one consistent trait I’ve noticed in organizations that have suffered missteps recently, it’s that they’ve let a misapplication of the “need” for assertiveness or the “need” to avoid the spotlight get in the way of good ol’ fashioned judgment.

Infographic: How Generations X, Y and Z consume video

PR Daily

watches the most fashion and style videos. Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

Because things move so quickly, monthly newsletters seem to have gone out of fashion. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner.

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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms.

Rebranding the wheel: Marketing lessons from Starbucks

PR Daily

The branding tactic is simple: Consumers continually see the green logo with the white, floating mermaid, and in Pavlovian fashion they long for a jolt of caffeine (or a tasty decaf version). It has become nearly impossible to avoid Starbucks—on the street or online.

United Airlines: When Common Practices Goes Bad

Return on Reputation

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there?

What is Brand Journalism?

Cision

Rather, the brand shares stories about celebrities and action sports athletes, as well as fashion and lifestyle content. What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would say you shouldn’t care.

PR’s New Media Model

Cision

The content is there, but we can’t find the piece of furniture we need until we categorize, catalogue and disseminate it in an orderly fashion. PR no longer is a press release or media relations business.

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The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. What a week for this airline!

How to Get Started With Twitter’s Curator Platform

Marketwired

Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) [By Karen Geier].