78 Wall Street Fashion Week: Patagonia Says No
Ronn Torossian
APRIL 7, 2019
The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Patagonia Inc.
Fashion Related Topics 
Social Media Marketing for Fashion Brands
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
PR 101: How to Pitch Fashion Bloggers
Cision
AUGUST 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.
Fashion Brands Respond to Animal Cruelty Charges
Ronn Torossian
MAY 14, 2018
The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.
Gucci’s sweater crisis perpetuates fashion PR embarrassments
Agility PR Solutions
FEBRUARY 10, 2019
After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions.
How younger consumers are redefining luxury fashion shopping
Agility PR Solutions
APRIL 19, 2019
Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics.
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What’s next for PR pros in the fashion industry?
PR Daily
OCTOBER 5, 2018
How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.
How fashion publisher Who What Wear engages their audience on Pinterest
NewsWhip
APRIL 11, 2019
The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism
How fashion retailers are using SEO for product promotion
Agility PR Solutions
JULY 12, 2018
The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.
Bucking the trends—Gen Z likes buying fashion in brick and mortar stores
Agility PR Solutions
MARCH 10, 2019
According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion, neighborhood and outlet stores—more frequently and are spending more on fashion than Millennials spend.
How Fashion Tech Brands Can Win On Social Media
5W PR
DECEMBER 11, 2018
In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers.
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Katy Perry is Latest to Offend With 'Blackface' Fashion
Flack Me
FEBRUARY 12, 2019
Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down
Prada pulls ‘blackface’ figures after backlash
PR Daily
DECEMBER 17, 2018
Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.
Does Old Fashion PR Still Have the Magic in the Digital Era?
Shift Communications
JUNE 15, 2018
Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.
Campaign Recap: Indie Beauty Expo 2018
5W PR
SEPTEMBER 13, 2018
5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.
How Beauty Brands Will Win in 2019
5W PR
JANUARY 8, 2019
Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.
5W Knows Men’s Grooming
5W PR
OCTOBER 4, 2017
Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.
Hilfiger Line Especially for Disabled
Ronn Torossian
OCTOBER 23, 2017
When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.
The must-have influencer marketing dictionary
Axia PR
APRIL 24, 2019
You take their fashion advice. If you’re on social media, you should be familiar with these words. You follow them. You make their recipes. Heck, you probably even know their children’s middle names. Influencers are content creators who have large, loyal audiences on social media platforms.
Lions for logos. Branding cases from Cannes Lions
Prowly
OCTOBER 8, 2018
The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.
The 6 key things influencers look for when collaborating with brands
Agility PR Solutions
JANUARY 15, 2019
Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].
Giving Thanks with a Note
Maine PR Maven
JANUARY 4, 2019
Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I believe in handwritten thank you notes.
Burberry Burns Overstock, Riles Consumers
Ronn Torossian
JULY 28, 2018
A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.
How to Think About Gender Inequality and Diversity in Tech
Onclusive
MARCH 23, 2015
Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”
Top 10 Harper’s Bazaar Staff on Twitter
Cision
AUGUST 25, 2017
New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.
Creating a Successful Influencer Marketing Campaign
Ronn Torossian
MARCH 24, 2017
Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.
30 jobs in the PR and marketing world
PR Daily
SEPTEMBER 19, 2018
The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.
2019 comms trends the C-suite can’t ignore—which ones lead the pack?
Agility PR Solutions
JANUARY 28, 2019
The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year.
Burberry chief says it’s ‘deeply sorry’ about noose accessory
PR Daily
FEBRUARY 20, 2019
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Liz Kennedy, a model in the London Fashion Week show, lashed out over the accessory on Instagram: View this post on Instagram. Hey, fashion people.
Behind the Headlines with Crosby Noricks
Cision
MARCH 17, 2017
Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.
Snapchat’s PR firm sues influencer for failing to deliver
PR Daily
NOVEMBER 1, 2018
He is famous for, among other things, hanging out at parties and fashion shows, being photographed while hanging out at parties and fashion shows, and briefly dating a Kardashian (Kourtney). The Fashion Law reports , apparently there are many more like these happening behind the scenes.
Holiday tech offers a bright new way to set the mood
Ronn Torossian
DECEMBER 14, 2016
Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?
Instagram Is the Rihanna of Social Networks
Cision
JUNE 22, 2015
fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.
Harry’s Razors: Brilliant Consumer PR
Ronn Torossian
DECEMBER 29, 2015
But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.
Infographic: The Brave New World of Public Relations
The Stalwart Blog
FEBRUARY 5, 2016
Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.
Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.
Cision
APRIL 22, 2016
If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.
The Problem With Influencers
ImPRessions - Crenshaw Communications
DECEMBER 6, 2018
But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear.
The Human Touch
Prakkypedia
MARCH 31, 2019
Think of all the construction, fashion, health, education, non-profit media – they’re on the lookout for interesting people to write about. When PR consultants sit around a meeting table with their clients, often one of the first questions asked is: “What’s new?”.
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