PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Trending Sources

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

5W Knows Men’s Grooming

5W PR

Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

Hilfiger Line Especially for Disabled

Ron Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.

Cision

If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

Amanda Degelmann: With a wide range of media and marketing interests, Amanda Degelmann has held a range of positions at fashion houses, magazines, start-ups and market research companies. Amanda’s passions include politics, music and fashion.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Feel free to employ your mirror to constantly rehearse so that it is indelibly committed to memory and rolls off the tongue in an easy and natural fashion. I am Emily Jones, an aspiring PR professional with a passion for fashion.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

Images of her delicious-looking healthy recipes, fashion, fitness. food or fashion). . Not your typical “fashion” instagrammer and has a unique perspective. . . Well-rounded beauty/fashion/lifestyle.

Instagram Is the Rihanna of Social Networks

Cision

fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea.

PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Fashion.

Guest Post: How Social Media Has Helped Me in The Process of Declaring a Major

PR Expanded

After a semester of research and the help of social media, April has interests in Business Administration, Fashion Merchandising and Spanish. A Guest Post by April Pensa, Student, Marist College.

How powerful are your influencers?

Shift Communications

To better illustrate this process, let’s take a look at the fashion sector. Still, with huge numbers, these influencers are still helping fashion brands reach the right audience, right?

How to Improve Your Social Media Targeting

Cision

Interests -> (Business and Industry, Entertainment, Family and Relationships, Fitness and Wellness, Food and Drink, Hobbies and Activities, Shopping and Fashion, Sports and Outdoors, Technology). Style and fashion.

What PR Professionals Can Learn from Being Reporters First

Barokas

Before I discovered PR, I was dead set on becoming a fashion journalist. For instance, I wrote “Curvy Style Blogger Cayla Jean Advocates for Equality in Fashion” for 303 Magazine , a publication targeting Denver’s hip millennials.

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic

5W PR

Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand.

Brand 33

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

As the #GrabYourWallet movement to drop Trump-branded fashion products gained steam, it was included in the boycott. After it began to (quietly) phase out the Ivanka Trump fashion line, it faced a backlash, culminating in a nasty tweet by the president himself.

Brand 86

The rise of micro-influencer marketing

PR Daily

Micro-influencers have more followers than most people—typically in the 1,000 to 100,000 range—but fewer than celebrities and established luminaries in fashion, entertainment or sports. When it comes to social media followers, sometimes less is more.

Agile working requires total theoretical change

The Resolution Blog

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning.

5 Questions You Need to Answer Before Publishing a Press Release

Cision

For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions.

Dos and don'ts of press releases

PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong.

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".

Behind the Headlines with Crosby Noricks

Cision

Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

4 Brands Running Successful Brand Journalism Programs

Cision

With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand.

How Instagram’s New Features Help Brands Target New Audiences

Cision

By doing a general search, you would find hashtags with those words, providing you with conversations to listen in on and users to follow or target, like fashion bloggers or undiscovered shoe brands. With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel.

Rethink FHRITP: Together We Can Make it Mean Something Good

ReimaginePR

Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers.

Critical Mention Adds International Online News to Industry’s Largest Content Set

Critical Mention

million hours of broadcast and 500 million tweets searched and alerted in similar fashion each month. NEW YORK, OCTOBER 8, 2017 — Critical Mention integrates massive amount of international online news feed into its full-service media monitoring and measurement platform.

Radio 17

Leeds PR Account Manager Job Vacancy

Prohibition

As you’ve probably figured out, we’re not old fashioned when it comes to PR. It’s been another exciting and busy period for us all here at Prohibition.

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller

MaccaPR

With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive.

29 Advanced Digital Newsletters That Help You Learn

ZudePR

Because things move so quickly, monthly newsletters seem to have gone out of fashion. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner.

Digg 52

How To Engage Millennials In Corporate Social Responsiblity

ImPRessions - Crenshaw Communications

There should also be participation opportunities for distributors and partners, and support in some fashion from every corporate department. When it comes to philanthropy, Americans are a generous bunch. A natural disaster tends to create its own PR appeals, and in 2017, millions responded.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

Because if there’s one consistent trait I’ve noticed in organizations that have suffered missteps recently, it’s that they’ve let a misapplication of the “need” for assertiveness or the “need” to avoid the spotlight get in the way of good ol’ fashioned judgment.

How Journalists Feel About PR Pros

Cision

Journalists get frustrated with PR Professionals. You see it in blog posts and on social media — journalists frustrated with generic, relevant pages and irrelevant material.

Rebranding the wheel: Marketing lessons from Starbucks

PR Daily

The branding tactic is simple: Consumers continually see the green logo with the white, floating mermaid, and in Pavlovian fashion they long for a jolt of caffeine (or a tasty decaf version). It has become nearly impossible to avoid Starbucks—on the street or online.

Infographic: How Generations X, Y and Z consume video

PR Daily

watches the most fashion and style videos. Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.