article thumbnail

Communicating Sustainable Practices in Your Fashion Brand

5W PR

As concerns about climate change continue to grow, the fashion industry is increasingly under scrutiny for its environmental impact. To stay relevant and appeal to consumers who prioritize sustainability, many fashion brands are adopting more eco-friendly practices and looking for ways to communicate these efforts to their customers.

Fashion 88
article thumbnail

Follow These 9 Fashion News Sites During Fashion Week (& Beyond)

Cision

Here are some of our favorites for fashion news. Each month we highlight several news sites under a timely category.

Fashion 156
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Does traditional fashion PR still have a place in an evolving industry landscape?

Agility PR Solutions

Fashion PR was once a critical aspect of the fashion industry, which involved building and maintaining relationships between fashion brands, designers, and the media to promote and enhance brand image and reputation. But the fashion media, and fashion model, is evolving, and consequently, fashion PR is changing.

Fashion 88
article thumbnail

7 tips for developing influencer marketing campaigns for fashion brands

Agility PR Solutions

Fashion is flourishing when it comes to influencer marketing. According to estimates, fashion influencer marketing could grow at a 36 percent CAGR between 2020 and 2027. Although fashion brands have been using influencer marketing for years, the strategies for marketing are changing.

Fashion 97
article thumbnail

Fashion Week Isn’t Just For Big Names in Big Cities Anymore

5W PR

Small fashion brands have a lot of competition to face during fashion week 2023, where the big household names in fashion steal the spotlight. Thanks to the digital age, small fashion brands can make their mark and promote themselves during this important event too. They can even live-stream a fashion show.

Fashion 88
article thumbnail

Going Sustainable When it Comes to Fashion - Fast vs Slow Fashion

Inbound PR

That promise relates to clothes, shoes and accessories as well - either through 'slow fashion' or simply making a lot more conscious decisions about the things that I buy to wear for myself or my family (if at all). Fast fashion has become so big and we're all guilty of it. Fast fashion has become so big and we're all guilty of it.

Fashion 100
article thumbnail

Pt. 3: Do Marketing Strategies Look Different for Fashion and Beauty?

HMA Public Relations

For the final part of her series on marketing strategies for different industries, Rayna Burgett is taking a look at the fashion and beauty world and sharing what sets the industry apart from the others when it comes to marketing. Read more!

Fashion 80