Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Fashion Brand Communities, the EveryGirl & Twitter’s Latest Marketing Tool

PR Couture

The post Fashion Brand Communities, the EveryGirl & Twitter’s Latest Marketing Tool appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture. Explore Fashion PR Fridays News & Events

Trending Sources

Why Wonder Woman, Ghostwriting for Influencers & Best Work Apps

PR Couture

Here are productivity tips she swears by, how she prevents burnout and more (via Entrepreneur) "We Wear Art Culture" is a Google initiate launched by google programmer Kate Lauterbach which will work to digitize the fashion world for all the internet to view (via Business of Fashion) It took 75 years to bring Wonder Woman to the big screen. Explore Fashion PR Fridays News & Events

Mary Meeker’s trend report, Oreo’s Newest Flavor & Saving 20 Hours A Week

PR Couture

This, and many more reasons we need cultural appropriation in the fashion world (via Business of Fashion) Internet guru Mary Meeker released her trend report for 2017. Explore Fashion PR Fridays News & Events

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Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

Louboutin’s Life Story, Pinterest’s Latest & Middle America for Marketers

PR Couture

It is a social media app with more users than Twitter (340 million to be exact) and it's growing quickly (via Mashable) The 2017 Cannes Film Festival showcases some of the best fashion of the year. Here are some of the best red carpet looks (via Elle) Google analytics now lets you target audiences in more places through Adwords and DBM (via Seer Interactive) Pinterest is a marketing hotspot for fashion and lifestyle brands with its 175 million users.

Across the Generational Divide: Two Marketers’ Perspectives

PR Expanded

Amanda Degelmann: With a wide range of media and marketing interests, Amanda Degelmann has held a range of positions at fashion houses, magazines, start-ups and market research companies. Amanda’s passions include politics, music and fashion.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

How to get started in PR with zero media connections

PR Couture

Angelique Mingo is the founder and creative director at Sinala Noir , a New York-based boutique fashion and lifestyle communications agency that specializes in creative public relations and brand messaging for emerging brands. Written by S. Angelique Mingo.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Feel free to employ your mirror to constantly rehearse so that it is indelibly committed to memory and rolls off the tongue in an easy and natural fashion. I am Emily Jones, an aspiring PR professional with a passion for fashion.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic


Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand.

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PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Fashion.

How powerful are your influencers?

Shift Communications

To better illustrate this process, let’s take a look at the fashion sector. Still, with huge numbers, these influencers are still helping fashion brands reach the right audience, right?

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Leeds PR Account Manager Job Vacancy


As you’ve probably figured out, we’re not old fashioned when it comes to PR. It’s been another exciting and busy period for us all here at Prohibition.

Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message.

Agile working requires total theoretical change

The Resolution Blog

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning.

5 Questions You Need to Answer Before Publishing a Press Release


For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions.


PR Couture

The post DIY appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture. Explore

Dos and don'ts of press releases

PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong.

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller


With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

Because if there’s one consistent trait I’ve noticed in organizations that have suffered missteps recently, it’s that they’ve let a misapplication of the “need” for assertiveness or the “need” to avoid the spotlight get in the way of good ol’ fashioned judgment.

4 Brands Running Successful Brand Journalism Programs


With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand.

A PR Manager on Staying Ahead of the Media Game

PR Couture

This means that a single fashion editor is now likely to be in charge of multiple titles, each with their own readership and voice. He has worked on both corporate and commercial accounts, in fashion, beauty, interior design and other lifestyle industries. Written by Joseph Pastrana.

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Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field.

How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

United Airlines: When Common Practices Goes Bad

Return on Reputation

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there?

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".

How Instagram’s New Features Help Brands Target New Audiences


By doing a general search, you would find hashtags with those words, providing you with conversations to listen in on and users to follow or target, like fashion bloggers or undiscovered shoe brands. With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel.

Big Pic

PR Couture

The post Big Pic appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture. Explore

Rethink FHRITP: Together We Can Make it Mean Something Good


Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers.

Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion.

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Al Roker Visits Business Wire for BizWireTV Event

Business Wire

In usual Al Roker fashion, he joked that when a microphone was accidently left on during a restroom break, the world got to hear him actually “live streaming.”

From Intern to AAE – Now What?


Develop a way to stay organized, whether that be a personal spreadsheet to record to-do’s, sticky notes or the good ol’ fashion handwritten list. So you’ve made the jump from intern to your first full-time position in PR. Now what?

Press Success

PR Couture

The post Press Success appeared first on Fashion & Lifestyle PR Sourcebook | PR Couture. Archive

29 Advanced Digital Newsletters That Help You Learn


Because things move so quickly, monthly newsletters seem to have gone out of fashion. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner.

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