Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions.

Fashion Brands Respond to Animal Cruelty Charges

Ronn Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Social Media Marketing for Fashion Brands


How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

What’s next for PR pros in the fashion industry?

PR Daily

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

How Fashion Tech Brands Can Win On Social Media


In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers.

Your finance, fashion and education campaigns deserve recognition

PR Daily

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

Katy Perry is Latest to Offend With 'Blackface' Fashion

Flack Me

Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down

Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Prada pulls ‘blackface’ figures after backlash

PR Daily

Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.

Campaign Recap: Indie Beauty Expo 2018


5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

How Beauty Brands Will Win in 2019


Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.

5W Knows Men’s Grooming


Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

26 Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success

Sword and the Script

I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch.

Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].

Burberry chief says it’s ‘deeply sorry’ about noose accessory

PR Daily

The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Liz Kennedy, a model in the London Fashion Week show, lashed out over the accessory on Instagram: View this post on Instagram. Hey, fashion people.

Giving Thanks with a Note

Maine PR Maven

Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I believe in handwritten thank you notes.

2019 comms trends the C-suite can’t ignore—which ones lead the pack?

Agility PR Solutions

The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year.

Trends 108

Burberry Burns Overstock, Riles Consumers

Ronn Torossian

A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

30 jobs in the PR and marketing world

PR Daily

The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.

Top 10 Harper’s Bazaar Staff on Twitter


New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.

How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

Lions for logos. Branding cases from Cannes Lions


The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.

Creating a Successful Influencer Marketing Campaign

Ronn Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Snapchat’s PR firm sues influencer for failing to deliver

PR Daily

He is famous for, among other things, hanging out at parties and fashion shows, being photographed while hanging out at parties and fashion shows, and briefly dating a Kardashian (Kourtney). The Fashion Law reports , apparently there are many more like these happening behind the scenes.

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Holiday tech offers a bright new way to set the mood

Ronn Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Harry’s Razors: Brilliant Consumer PR

Ronn Torossian

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

The Problem With Influencers

ImPRessions - Crenshaw Communications

But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Infographic: The Brave New World of Public Relations

The Stalwart Blog

Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.

#MediaMonday – Marisol Avila

HMA Public Relations

Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans. The post #MediaMonday – Marisol Avila appeared first on HMA Public Relations.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

Data 247

Katy Perry apologizes amid blackface criticism over her shoe design

PR Daily

Katy Perry is the latest to issue a mea culpa for a fashion design that has elicited claims of racism. In Gucci’s statement, the fashion brand said it “consider[s] diversity to be a fundamental value.” ‘Our intention was never to inflict any pain,’ the singer says.

Are consumers living in a “political brand bubble?” Quiz yourself

Agility PR Solutions

Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick.

How AI Can Take Your Email Marketing to The Next Level

Ronn Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.