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Reconsider Fashion PR

Spin Sucks

The fashion PR industry has a pretty interesting story to tell if you can look beyond the Avant-Garde (unwearable) runway creations to the clusters of people backstage, dressed in black, with clipboards, walkie-talkies, and this season’s must-have manicure. Fashion blogging is mega-business.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Cleopatra: The PESO Model Pharaoh

Spin Sucks

earned media Julius Caesar level of supreme show-womanship Mark Antony old-fashioned decree owned media paid media Plutarch a Greek biographer PR ethics Publius Canidius Queen of Egypt Shannon Bowen Ph.D. Cleopatra was highly skilled at public communications.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

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Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Agile working requires total theoretical change

The Resolution Blog

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Feel free to employ your mirror to constantly rehearse so that it is indelibly committed to memory and rolls off the tongue in an easy and natural fashion. I am Emily Jones, an aspiring PR professional with a passion for fashion.

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Because the “protest” featured was so bland (the signs read, “Join the Conversation”) and the impeccably styled crowd looked fresh from a fashion retail casting call, it lacked the true edginess that might have made it controversial, but still valuable.

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie.

PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Fashion.

How powerful are your influencers?

Shift Communications

To better illustrate this process, let’s take a look at the fashion sector. Still, with huge numbers, these influencers are still helping fashion brands reach the right audience, right?

Google Best Search Site, Ever?

Spin Sucks

As the top online websites all try to tap more into the fashion social commerce world, Google has launched , an online fashion search site, (not to be confused with Google’s new fashion search site lets the user go into the “boutiques” and find items of fashion based on their searches, likes, and follows. You can follow celebrity fashion and trends. Marketing Websites algorithms fashion fashionistas Google searc

Why Content Marketing Fails

Spin Sucks

Not only were there fashion tips from the likes of Punky Brewster , there were loads of Barbie fashion spreads , dramatic storylines , and ads just as enticing as the content itself. By Eleanor Pierce. Before I talk about why content marketing fails, I want to talk about Barbie.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. What a week for this airline!

5 Questions You Need to Answer Before Publishing a Press Release


For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions.

The American Dream: Growing a Business | Spin Sucks

Spin Sucks

We all want to work for ourselves, in some fashion.

Dos and don'ts of press releases

PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong.

4 Brands Running Successful Brand Journalism Programs


With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand.

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".

How Reverse Retail Is Changing The Way We Buy

The Influential Marketing Blog

Outside fashion, grocery retailer Tesco has also been piloting tests for over four years now with virtual shopping experiences designed for urban areas to allow busy commuters to purchase items like laundry detergent and deodorant that no one really wants to carry home.

How Instagram’s New Features Help Brands Target New Audiences


By doing a general search, you would find hashtags with those words, providing you with conversations to listen in on and users to follow or target, like fashion bloggers or undiscovered shoe brands. With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel.

Five PR Predictions For 2017

ImPRessions - Crenshaw Communications

But there’s been a shift towards specialist agencies that focus exclusively in PR for companies in sectors like technology, fashion or real estate. In 2016, public relations saw its share of highs and lows.

Ruth Edelman

6 A.M.

She hosted an annual event for the Ebony Fashion Fair. We had tutors before it was fashionable. My mother Ruth Edelman died peacefully today at 4 A.M. She had battled acute myeloid leukemia for the past eight months. During this difficult time, she never complained or surrendered.

How To Build Trust In An Era Of Desperate Truth Seeking Consumers

The Influential Marketing Blog

Image Source: [Marketing Week] After a slate of political statements from fashion designers during past fashion weeks , a hot topic in that industry is just how much of a “statement” these brands and their leaders should be making.

Rebranding the wheel: Marketing lessons from Starbucks

PR Daily

The branding tactic is simple: Consumers continually see the green logo with the white, floating mermaid, and in Pavlovian fashion they long for a jolt of caffeine (or a tasty decaf version). It has become nearly impossible to avoid Starbucks—on the street or online.

Rethink FHRITP: Together We Can Make it Mean Something Good


Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers.

Five Social Media Trends for 2016

Spin Sucks

For example, if you’re a fashion retailer, you shouldn’t just post clothes taken in the studios. By Aaron Lee. It’s the time of the year that everyone talks about their social media trends. I can hardly believe we are here and 2015 is coming to an end.

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So You’d Like A Job In Public Relations

ImPRessions - Crenshaw Communications

Because of entertainment and fashion, a job in PR has taken on a “glam” halo that is often unrealistic. A successful B2B or consumer public relations operation is often dependent on a strong team of seasoned pros and a bench of promising up-and-comers.

Infographic: How Generations X, Y and Z consume video

PR Daily

watches the most fashion and style videos. Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

Applying gamification techniques to achieve your goals

The Blueballroom

Gamification is a modern, digital take on the old fashioned loyalty or internal performance systems. We are excited to be working closely with Guildford Library’s Geek Week which includes an impressive line-up of digital events from the 12th – 20th March for both children and adults.

What is Brand Journalism?


Rather, the brand shares stories about celebrities and action sports athletes, as well as fashion and lifestyle content. What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would say you shouldn’t care.

Once Upon A Crisis At Volkswagen

Talkwalker PR

Breakdown of a crisis: the 4 questions you need to ask yourself and how social media analytics help at each stage of the crisis management. For this article, all the data was pulled using the Talkwalker social intelligence tool. Should I worry?

Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Look at leaders in fashion, music, and technology for inspiration. Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable.

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The Shocking Beef about Feeding the Content Monster

Sword and the Script

There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. There’s a new positioning on the burger business every year: fresher, healthier, old-fashioned, or eco-friendly to name a few. by Frank Strong.

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A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms.