Fashion Brands Respond to Animal Cruelty Charges

Ron Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

Social Media Marketing for Fashion Brands


How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

What’s next for PR pros in the fashion industry?

PR Daily

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Curated Fashion Influencer Media List!


We have a new curated media list for fashion! All you have to do is enter your email address below, and we’ll email you the list. #mc_embed_signup{background:#fff; mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; width:100%;} /* Add your own MailChimp form style overrides in your site stylesheet or in this style block. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file.

Campaign Recap: Indie Beauty Expo 2018


5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

5W Knows Men’s Grooming


Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

Hilfiger Line Especially for Disabled

Ron Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Lions for logos. Branding cases from Cannes Lions


The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.

Burberry Burns Overstock, Riles Consumers

Ron Torossian

A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.

Top 10 Harper’s Bazaar Staff on Twitter


New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

30 jobs in the PR and marketing world

PR Daily

The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

#MediaMonday – Marisol Avila

HMA Public Relations

Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans. The post #MediaMonday – Marisol Avila appeared first on HMA Public Relations.

How AI Can Take Your Email Marketing to The Next Level

Ron Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Infographic: The Brave New World of Public Relations

The Stalwart Blog

Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

Data 247

Top 10 Men’s Health Staff on Twitter


Sandra Nygaard — Fashion Director — 1,902. Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Bold Personal Branding for Brave Women | Enhance Your Image & Influence


Try on new ideas, new fashions and new perspectives. 7:00-7:30 “5 Ways to Enhance Your Image and Build Your Influence” 7:30-8:30 Socialize and try on new fashions. Announcing a new program. Bold Personal Branding for Brave Women.

Burberry faces backlash after burning excess stock

PR Daily

company, known for fashionable clothes, perfumes and more, has made headlines by incinerating millions in overstock rather than allowing its products to fall into the wrong hands. It's a dirty secret of the fashion industry.

Social & Display Marketing Analyst - Jacksonville, FL

Flack Me

Company: Venus Fashion, Inc. Location: Jacksonville, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time

H&M offers $1 million for best idea to recycle clothing

PR Daily

Fashion retailer H&M is offering some hefty dollars to tap into the wisdom of the crowd in order to boost its corporate responsibility.

TBWA’s Backslash unveils 2018’s “pre-trends”

Stern + Associates

So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.

I’m A Celebrity winner Georgia Toffolo ‘forced to hand over 30 per cent of her £1million earnings to ITV’ after jungle victory

Mark My Words

Mark says that when Toff leaves the jungle, she’ll be inundated by offers of everything from book deals to being the face of fashion and lingerie brands. The Sun, 17th December 2017. Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. She won’t be an immediate millionaire but she’s on the road to make a million.”.

SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals

Mark My Words

It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal. The Sun, 6th December 2017. I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath. The reality star has wowed fans with her amazing wardrobe of bikinis and even said she’s been enjoying the cold jungle shower and that it helps her to wake up in the morning. Read full article. Mark Comments

Blogger Outreach Versus Media Relations: What Marketers Need To Know


Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

Pirelli newsroom drives content to success


Although in the past the company has also launched fashion projects and engaged in sustainable energy, today, Pirelli is a pure tyre manufacturing company.

Social PR Secrets Interview: ??Aliza Licht #DKNYPRGirl Turned #GirlBoss

Social PR Chat

We grabbed our favorite red lipstick and sat down with Aliza Licht today to discuss her top Social PR Secrets and how she used Twitter to make her PR fashion statement. Her focus on the intersection of fashion, digital marketing and social media has been the cornerstone for her success and we were dying to learn just how she does it all! . How To Be Fashionably “IN” On Social Media.

Delia's announces return as online retailer

PR Daily

An entire generation of teens may never enter a Delia’s—but that doesn’t mean they won’t be able to enjoy the beloved 90s fashion staple. After filing for Chapter 11 bankruptcy late last year, the brand (also known as dELiA*s) has been acquired by Steve Russo of Fab/Starpoint. The brand will return online only, which was announced via Instagram: News flash! Delias will be coming back-to-school with you! Best part? Online only = ALWAYS OPEN!

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Infographic: What graphics design trends are hot in for 2018?

PR Daily

What was fashionable last year could tank your latest creations. Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning.

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Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

The December holidays are an ideal time to cultivate media relationships the old fashioned way, face to face at parties and informal lunches. Tying media relations activities to key calendar milestones is a time-honored PR tactic, because it works.

Pro Tips for Brainstorming Your Next Pitch


When this happens a good old fashioned brainstorming session can help. As PR professionals we’re always full of energy and bursting with great ideas. Right? Ok, maybe not always. From time to time we all find ourselves in a bit of a rut with no genius plan for our next media pitch.

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".