Fashion Brands Respond to Animal Cruelty Charges

Ron Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

PR 101: How to Pitch Fashion Bloggers


It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

#MediaMonday – Marisol Avila

HMA Public Relations

Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans. The post #MediaMonday – Marisol Avila appeared first on HMA Public Relations.

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

How to Think About Gender Inequality and Diversity in Tech


Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

Social & Display Marketing Analyst - Jacksonville, FL

Flack Me

Company: Venus Fashion, Inc. Location: Jacksonville, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time

Top 10 Men’s Health Staff on Twitter


Sandra Nygaard — Fashion Director — 1,902. Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter.

How AI Can Take Your Email Marketing to The Next Level

Ron Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

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Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

Infographic: The Brave New World of Public Relations

The Stalwart Blog

Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.

Infographic: What graphics design trends are hot in for 2018?

PR Daily

What was fashionable last year could tank your latest creations. Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning.

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

TBWA’s Backslash unveils 2018’s “pre-trends”

Stern + Associates

So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.

In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

PR Daily

ASOS, an online fashion and beauty retailer in the United Kingdom, is reaping the benefits of a last-minute pivot after it found a typo on 17,000 of its bags: Ok, so we *may* have printed 17,000 bags with a typo. I work in fashion as well.I

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

5 “Founding Fathers” Of PR

ImPRessions - Crenshaw Communications

But as VP of public affairs, he fashioned a unique response to mounting criticism of Mobil during the energy crisis. As Father’s Day approaches, it’s a good time to remember the legendary figures who shaped modern public relations.

The rise of micro-influencer marketing

PR Daily

Micro-influencers have more followers than most people—typically in the 1,000 to 100,000 range—but fewer than celebrities and established luminaries in fashion, entertainment or sports. When it comes to social media followers, sometimes less is more.

I’m A Celebrity winner Georgia Toffolo ‘forced to hand over 30 per cent of her £1million earnings to ITV’ after jungle victory

Mark My Words

Mark says that when Toff leaves the jungle, she’ll be inundated by offers of everything from book deals to being the face of fashion and lingerie brands. The Sun, 17th December 2017. Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. She won’t be an immediate millionaire but she’s on the road to make a million.”.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals

Mark My Words

It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal. The Sun, 6th December 2017. I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath. The reality star has wowed fans with her amazing wardrobe of bikinis and even said she’s been enjoying the cold jungle shower and that it helps her to wake up in the morning. Read full article. Mark Comments

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

Images of her delicious-looking healthy recipes, fashion, fitness. food or fashion). . Not your typical “fashion” instagrammer and has a unique perspective. . . Well-rounded beauty/fashion/lifestyle.

The Top 50 #GoldenGlobes Social Influencers on Twitter


All the hottest fashion trends at the #GoldenGlobes HERE: Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. CjozfeeXKo #fashion #entertainment. Fashion news, style advice, beauty tips & shopping picks from the @Telegraph. Telegraph Fashion (@TeleFashion) January 10, 2016. Fashion aficionado.

6 PR Tactics For Back-To-School

ImPRessions - Crenshaw Communications

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Hot fashion items for kids, what’s new in tech and what to pack for dorm rooms are examples of the type of attention-getting topics to research while putting together a pitch.

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Al Roker Visits Business Wire for BizWireTV Event

Business Wire

In usual Al Roker fashion, he joked that when a microphone was accidently left on during a restroom break, the world got to hear him actually “live streaming.”

How to Care for Your Key Customer: The Journalist


Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook?

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Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

She was using fashion in order to harmonize the culture and the picturesque scenery and represent the main concept of the country. A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner.

Pro Tips for Brainstorming Your Next Pitch


When this happens a good old fashioned brainstorming session can help. As PR professionals we’re always full of energy and bursting with great ideas. Right? Ok, maybe not always. From time to time we all find ourselves in a bit of a rut with no genius plan for our next media pitch.

PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold.

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H&M offers $1 million for best idea to recycle clothing

PR Daily

Fashion retailer H&M is offering some hefty dollars to tap into the wisdom of the crowd in order to boost its corporate responsibility.

Behind the Headlines With Angie Mathews


What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message.

Retailer uses 'El Chapo' images to boost marketing efforts

PR Daily

Rather than shying away from having its brand connected to one of Mexico’s most notorious drug traffickers, Barabas is using it as marketing fodder on social media and its website : #elchapoguzman #chapo #elchapo #shirt #barabas #barabas_men #moda #fashion #mexico #mexican #barabasshirt.

Infographic: How Generations X, Y and Z consume video

PR Daily

watches the most fashion and style videos. Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.