INDUSTRY INSIGHTS YOUR PEERS ARE READING
He is famous for, among other things, hanging out at parties and fashion shows, being photographed while hanging out at parties and fashion shows, and briefly dating a Kardashian (Kourtney). The Fashion Law reports , apparently there are many more like these happening behind the scenes. MORE
Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera. MORE
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike. MORE
Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company. MORE
Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories. MORE
Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions? MORE
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy! MORE
But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear. MORE
I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch. MORE
Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas. MORE
But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s. MORE
How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond. MORE
Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions. MORE
A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity. MORE
Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans. The post #MediaMonday – Marisol Avila appeared first on HMA Public Relations. MORE
The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year. MORE
If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip. MORE
The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has. MORE
The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. MORE
Katy Perry is the latest to issue a mea culpa for a fashion design that has elicited claims of racism. In Gucci’s statement, the fashion brand said it “consider[s] diversity to be a fundamental value.” ‘Our intention was never to inflict any pain,’ the singer says. MORE
Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.” MORE
Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away. MORE
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Liz Kennedy, a model in the London Fashion Week show, lashed out over the accessory on Instagram: View this post on Instagram. Hey, fashion people. MORE
Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick. MORE
In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers. MORE
Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down MORE
Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […]. MORE
Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more. MORE
Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed. MORE
Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I believe in handwritten thank you notes. MORE
The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris. MORE
New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439. MORE
Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications. MORE
When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges. MORE
fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury. MORE
After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions. MORE
Fashion Related Topics 
Agility PR Solutions
FEBRUARY 10, 2019
After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions.
Ronn Torossian
MAY 14, 2018
The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.
Cision
AUGUST 28, 2017
It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.
Brand24
SEPTEMBER 10, 2018
How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!
PR Daily
OCTOBER 5, 2018
How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.
Mark My Words
OCTOBER 3, 2014
Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.
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5W PR
DECEMBER 11, 2018
In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers.
Flack Me
FEBRUARY 12, 2019
Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down
Shift Communications
JUNE 15, 2018
Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.
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PR Daily
DECEMBER 17, 2018
Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.
5W PR
SEPTEMBER 13, 2018
5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.
5W PR
JANUARY 8, 2019
Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.
5W PR
OCTOBER 4, 2017
Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.
Sword and the Script
DECEMBER 11, 2018
I think this year will be a swing on the pendulum back towards good ole’ fashioned creativity. Prediction posts have their critics that often rightly cite hyperbole and nonsense – but this post isn’t one of those by any stretch.
Ronn Torossian
OCTOBER 23, 2017
When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.
Agility PR Solutions
JANUARY 15, 2019
Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].
PR Daily
FEBRUARY 20, 2019
The company drew online backlash and negative headlines after many called its London Fashion Week design ‘insensitive.’ Liz Kennedy, a model in the London Fashion Week show, lashed out over the accessory on Instagram: View this post on Instagram. Hey, fashion people.
Maine PR Maven
JANUARY 4, 2019
Emails are okay for the little things, but when a big thanks is in order a personal note sent the old fashioned way — through the mail — is much more memorable and appropriate. I believe in handwritten thank you notes.
Agility PR Solutions
JANUARY 28, 2019
The ways companies and leaders behave (or misbehave) made major headlines in an unprecedented fashion this past year.
Ronn Torossian
JULY 28, 2018
A recent example of this is the upscale British fashion brand, Burberry. Exclusivity is a vital component of any luxury brand’s marketing message, so it should come as no surprise that some brands go to extreme ends to protect that exclusivity.
PR Daily
SEPTEMBER 19, 2018
The fashion world is focusing its attention on Milan. The second installment of this year’s Milan Fashion Week is underway and continues through Sept. The show is considered one of the “Big Four” fashion weeks , along with New York, London and Paris.
Cision
AUGUST 25, 2017
New York Fashion Week is just around the corner, and if you want to get live updates from the runways our top list might help. Avril Graham – Executive Fashion & Beauty Editor – 2,735. Cassie Anderson – Fashion Market Editor – 439.
AirPR
MARCH 23, 2015
Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”
Prowly
OCTOBER 8, 2018
The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.
Ronn Torossian
MARCH 24, 2017
Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.
PR Daily
NOVEMBER 1, 2018
He is famous for, among other things, hanging out at parties and fashion shows, being photographed while hanging out at parties and fashion shows, and briefly dating a Kardashian (Kourtney). The Fashion Law reports , apparently there are many more like these happening behind the scenes.
Cision
MARCH 17, 2017
Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.
Ronn Torossian
DECEMBER 14, 2016
Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?
Cision
JUNE 22, 2015
fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.
Ronn Torossian
DECEMBER 29, 2015
But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2018
But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. It then invited high-end fashion influencers to attend a special opening event to sample the luxury footwear.
PR 20/20
SEPTEMBER 3, 2015
They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.
The Stalwart Blog
FEBRUARY 5, 2016
Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.
HMA Public Relations
APRIL 9, 2018
Marisol Avila is the founder of “All the Prettys,” a popular national fashion and lifestyle blog. Her Instagram page for the site, “alltheprettys” has a massive following. I am talking north of 45,000 avid fans. The post #MediaMonday – Marisol Avila appeared first on HMA Public Relations.
Cision
APRIL 22, 2016
If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.
PR Daily
FEBRUARY 12, 2019
Katy Perry is the latest to issue a mea culpa for a fashion design that has elicited claims of racism. In Gucci’s statement, the fashion brand said it “consider[s] diversity to be a fundamental value.” ‘Our intention was never to inflict any pain,’ the singer says.
Agility PR Solutions
OCTOBER 25, 2018
Today’s polarized political environment is increasingly impacting brand marketers, illustrated in dramatic fashion by Nike’s decision to launch a controversial campaign featuring ex-NFL player and anthem-kneeling pioneer Colin Kaepernick.
Ronn Torossian
MARCH 23, 2018
Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.
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