Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

Trending Sources

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.


If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

Blogger Outreach Versus Media Relations: What Marketers Need To Know


Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

Instagram Is the Rihanna of Social Networks


fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Feel free to employ your mirror to constantly rehearse so that it is indelibly committed to memory and rolls off the tongue in an easy and natural fashion. I am Emily Jones, an aspiring PR professional with a passion for fashion.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

Should Brands Take A Stand?

ImPRessions - Crenshaw Communications

As the #GrabYourWallet movement to drop Trump-branded fashion products gained steam, it was included in the boycott. After it began to (quietly) phase out the Ivanka Trump fashion line, it faced a backlash, culminating in a nasty tweet by the president himself.

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PR Interviews: Crosby Noricks 20:20 Vision

Norton's Notes

Hanson from Minnesota but this week it is with Crosby Noricks is the founder of PR Couture, co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Fashion.

Influencer Marketing: Amplify your Brand and Drive Targeted Traffic


Kylie Jenner is one celebrity who posts pictures of herself wearing Fashion Nova jeans, and mentions the brand in her caption for the photos. Since Jenner has a large fan base consisting of Fashion Nova’s target market, this partnership is beneficial to the brand.

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How powerful are your influencers?

Shift Communications

To better illustrate this process, let’s take a look at the fashion sector. Still, with huge numbers, these influencers are still helping fashion brands reach the right audience, right?

Behind the Headlines with Crosby Noricks


Crosby Noricks is the founder and director of PR Couture , the leading source for fashion and lifestyle communicators and the author of Ready to Launch: The PR Couture Guide to Breaking into Fashion PR. Further, just last month, in light of their 10-year anniversary, PR Couture announced the creation of their very first inaugural award program, the 2017 Bespoke Communication Awards (the BCAs) , to celebrate excellence among those working in fashion and lifestyle communications.

Branded Video Content Ideas from J. Crew, LOFT and Man Repeller


With nearly 200,000 unique visitors to its site each month and almost 380,000 followers on Twitter, Man Repeller has become a global community of bright, interested and interesting people who know that fashion, humor and intelligence are not mutually exclusive.

Agile working requires total theoretical change

The Resolution Blog

I believe that there is an even deeper structural problem and that is the old fashioned, linear orientation the PR industry still holds on how communication works and – consequently - on communication planning.

5 Questions You Need to Answer Before Publishing a Press Release


For a fashion company based in Miami, New York City and Los Angeles might be good choices for distribution. As you walk through the steps of publishing a press release through an online distribution platform , you’re going to need to have answers to the following questions.

Dos and don'ts of press releases

PR Daily

For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. If you read this site regularly, you’re probably very aware that many of your fellow communicators still get it wrong.

Leeds PR Account Manager Job Vacancy


As you’ve probably figured out, we’re not old fashioned when it comes to PR. It’s been another exciting and busy period for us all here at Prohibition.

4 Brands Running Successful Brand Journalism Programs


With a print and digital magazine called “ The Red Bulletin ,” Red Bull shares stories on celebrities, sports, fashion and lifestyle. Your audience is looking for stories, and the ones that resonate with them will generate leads and drive results for your brand.

Why don’t writers indent paragraphs anymore?

PR Daily

What I''m trying to remember is—when did indenting become so old-fashioned that it now hurts my eyes to look at it? It looks old-fashioned. You could, of course, use a pilcrow, if you really want to prove that you''re old-fashioned—or that you''re using "track changes.".

My top 10 PR Campaigns in 2017 so far

Norton's Notes

In France, the Nikon Vision food truck created a menu that resembled the good old fashioned eye test. With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector.

Everything PR Pros Need to Know About Influencer Marketing Part II

Business Wire

Serena Ehrlich, Director of Social and Evolving Media, Business Wire The following is Part II of Business Wire's article providing a closer look at influencer marketing and how it can help you amplify your message.

The Post-Truth False Choice: Stand Up or Lay Low

Return on Reputation

Because if there’s one consistent trait I’ve noticed in organizations that have suffered missteps recently, it’s that they’ve let a misapplication of the “need” for assertiveness or the “need” to avoid the spotlight get in the way of good ol’ fashioned judgment.

How Instagram’s New Features Help Brands Target New Audiences


By doing a general search, you would find hashtags with those words, providing you with conversations to listen in on and users to follow or target, like fashion bloggers or undiscovered shoe brands. With a 66 percent increase in users over the past year, Instagram is essential to visual social media marketing for many businesses…and it recently became more valuable. Last Tuesday, Instagram unveiled major, new features to users in the United States, giving the app a more global feel.

Infographic: How Generations X, Y and Z consume video

PR Daily

watches the most fashion and style videos. Generations X, Y and Z might be the youngest consumers out there, but woe to the communicator who thinks he or she can communicate with them in the same ways—especially when it comes to video.

Rethink FHRITP: Together We Can Make it Mean Something Good


Famous men vs. famous women: Famous men get a pass but famous women are diminished , reduced to questions about diet, exercise, their weight and fashion designers.

United Airlines: When Common Practices Goes Bad

Return on Reputation

I’ve worked with more than half a dozen airlines in my career, and a very wise, “elder statesman” of that business told me early in my career, “When you put an airplane somewhere it doesn’t belong, you’ve earned your spot as the lead story. The question is, how long will you stay there?

29 Advanced Digital Newsletters That Help You Learn


Because things move so quickly, monthly newsletters seem to have gone out of fashion. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner.

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Rebranding the wheel: Marketing lessons from Starbucks

PR Daily

The branding tactic is simple: Consumers continually see the green logo with the white, floating mermaid, and in Pavlovian fashion they long for a jolt of caffeine (or a tasty decaf version). It has become nearly impossible to avoid Starbucks—on the street or online.

A Look at Malaysia Airlines’s Crisis Communications During the Crisis of Flight MH370

Melissa Agnes

The airline has done a good job at publishing new updates in a timely fashion to their home base as well as to their Twitter and Facebook platforms.

Why Hate Is Not A Sustainable Brand

The Stalwart Blog

Simon Cowell also shifted his public persona over the years in similar fashion and now is viewed as a great supporter of the underdog. President Trump’s latest angry tweet targeted a prominent female television journalist. It drew sharp, bipartisan condemnation , and rightfully so.

Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion.

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What is Brand Journalism?


Rather, the brand shares stories about celebrities and action sports athletes, as well as fashion and lifestyle content. What is brand journalism? What is it good for (if anything)? Why should you care about the tactic? Some would say you shouldn’t care.

How I Could Have Saved United Airlines Three Days And $14,000

The Stalwart Blog

Rest assured, though, once the market opens up again, United will shed a few profits and market cap in harsh and quick fashion. What a week for this airline!

Why Your First PR Job Should Be At A PR Agency

ImPRessions - Crenshaw Communications

Here in New York, some set their sights on a media or fashion brand to learn those businesses while also gaining experience in external communications. It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field.

Six Steps to Better PR/Media Relationships

ImPRessions - Crenshaw Communications

Every so often we even get calls from journalists who prefer to discuss a story the old fashioned way and that kind of contact is valuable. Recently a journalist posted some basic advice for public relations people to improve media relationships.

PR’s New Media Model


The content is there, but we can’t find the piece of furniture we need until we categorize, catalogue and disseminate it in an orderly fashion. PR no longer is a press release or media relations business.

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Pepsi’s Smart Response To Its PR Controversy

ImPRessions - Crenshaw Communications

Because the “protest” featured was so bland (the signs read, “Join the Conversation”) and the impeccably styled crowd looked fresh from a fashion retail casting call, it lacked the true edginess that might have made it controversial, but still valuable.

5 Ways to Fix Common Small Business Marketing Mistakes

Beyond PR

Despite a wealth of knowledge and experience, you might end up compromising quality just to get the work done in a timely fashion. You might even want to consider working as a good old fashioned secret shopper to track the entire buyer’s journey.

How to Get Started With Twitter’s Curator Platform


Curator is a means to take events (like Fashion Week, sporting events, film festivals, conferences, etc.) [By Karen Geier].