PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

5W Knows Men’s Grooming

5W PR

Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

Hilfiger Line Especially for Disabled

Ron Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

Creating a Successful Influencer Marketing Campaign

Ron Torossian

Fashion, makeup, and lifestyle tend to be the key areas focused on by the Kardashian and Jenner clans , but every niche and industry has people who are known for their expertise – behind and in front of a camera.

How to Think About Gender Inequality and Diversity in Tech

AirPR

Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

Top 10 Men’s Health Staff on Twitter

Cision

Sandra Nygaard — Fashion Director — 1,902. Happy Movember, everyone! This month we are celebrating all things men and men’s well being, so why not put a list together of the top 10 Men’s Health magazine staffers on Twitter.

Social & Display Marketing Analyst - Jacksonville, FL

Flack Me

Company: Venus Fashion, Inc. Location: Jacksonville, Florida Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Associate Job Status: Full Time

Holiday tech offers a bright new way to set the mood

Ron Torossian

Are you one who wants to have a good old-fashioned Griswold Family Christmas but without all the frustration, time spent handling lights and explosions?

Coachella 2016: Music Fest or Gossipy Mess? Let the Data Decide.

Cision

If we tune into the buzz surrounding Coachella today, much of the conversations revolve around the celebrities making appearances and their bohemian and desert chic fashion statements. Fashion and celebrity gossip.

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How AI Can Take Your Email Marketing to The Next Level

Ron Torossian

Email marketing might be an old-fashioned marketing technique for most companies, but it’s in for an overhaul in the coming years thanks to disruptive technology like AI, the blockchain, and more.

Harry’s Razors: Brilliant Consumer PR

Ron Torossian

But, for those who exist outside the lumberjack fashion craze, razors remain a necessary part of everyday use. Men hate buying razors. They are expensive – increasingly so – and inconvenient. Some would say a “necessary evil”, but that’s not really fair. Particularly when a few companies still do what they can to turn the razor business model on its head. One of the most effective? Harry’s.

Infographic: The Brave New World of Public Relations

The Stalwart Blog

Because the old fashioned news pitch is going by the wayside. It's no secret, the media landscape is changing at a rapid pace these days. The sphere of influence that once belonged to traditional news outlets is slowly slipping away.

TBWA’s Backslash unveils 2018’s “pre-trends”

Stern + Associates

So medication for ailments you haven’t got yet, virtual fashion for your social media selfies, influencers starting cults, “made by human” tags.

Instagram Is the Rihanna of Social Networks

Cision

fashion. fashion sport. fashion. fashion sport. fashion sport. fashion luxury. fashion retail. fashion retail. fashion luxury. fashion luxury. fashion sport. fashion retail. fashion luxury. fashion luxury.

40 PR Pros Share Influencer Marketing Tips & Tricks [SlideShare]

PR 20/20

They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. The following is a guest post by Sabrina Fenster.

Infographic: What graphics design trends are hot in for 2018?

PR Daily

What was fashionable last year could tank your latest creations. Are your visuals current enough to hold viewers’ attention? With the speed of change that drives online content creators, keeping your website fresh and engaging takes constant upkeep and redesigning.

Example of a Stellar Media Pitch

Rock the Status Quo

Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!!

I’m A Celebrity winner Georgia Toffolo ‘forced to hand over 30 per cent of her £1million earnings to ITV’ after jungle victory

Mark My Words

Mark says that when Toff leaves the jungle, she’ll be inundated by offers of everything from book deals to being the face of fashion and lingerie brands. The Sun, 17th December 2017. Top PR guru Mark Borkowski told us how Toff would be “snapped up” by companies to be the face of their brands. She’s got a very bright future in front of her,” says Mark, who is the head of Borkowski PR. She won’t be an immediate millionaire but she’s on the road to make a million.”.

Al Roker Visits Business Wire for BizWireTV Event

Business Wire

In usual Al Roker fashion, he joked that when a microphone was accidently left on during a restroom break, the world got to hear him actually “live streaming.”

SWIMMING IN CASH I’m A Celebrity’s Georgia Toffolo takes a dip in the jungle bath as it’s revealed she’ll ‘make a million’ through lingerie deals

Mark My Words

It comes after The Sun Online revealed Toff will make a million through lingerie and fashion deals, endorsing products and possibly even a book deal. The Sun, 6th December 2017. I’m A Celeb’s Georgia Toffolo broke out her khaki bikini again as she took a dig in the jungle bath. The reality star has wowed fans with her amazing wardrobe of bikinis and even said she’s been enjoying the cold jungle shower and that it helps her to wake up in the morning. Read full article. Mark Comments

A PR View Of CEO Apologies

ImPRessions - Crenshaw Communications

His dress is casual – in typical big-tech fashion — which helps promote an image of accessibility. John Stumpf, former CEO Wells Fargo. Most public relations experts agree that the rules of the public apology are relatively simple. Be sorry. Do it quickly. Take full responsibility.

Blogger Outreach Versus Media Relations: What Marketers Need To Know

Polaris

Bloggers usually focus on narrow niche audiences such as moms, fashion for plus-size women or travel destinations in Southeast Asia. One of my clients recently suggested a list of fashion blogs for a program to support its new line of cookies.

17 more Minnesota-based Instagram influencers to watch

Communications Conversations

Images of her delicious-looking healthy recipes, fashion, fitness. food or fashion). . Not your typical “fashion” instagrammer and has a unique perspective. . . Well-rounded beauty/fashion/lifestyle.

How to Care for Your Key Customer: The Journalist

AirPR

Fashion writer and media consultant Lorraine Sanders talks content, consulting, and creative collaboration in PR Advice From a Serial Journalist. If you own a local clothing store, listen to your customers: What do they want more of? What inventory do they overlook?

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How To Get A Running Start With Your PR Agency

ImPRessions - Crenshaw Communications

At the same time, the client team needs to keep its end of the bargain, providing answers and approvals in a timely fashion. The best public relations partnerships are client-agency collaborations that involve a serious time commitment on both sides.

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6 PR Tactics For Back-To-School

ImPRessions - Crenshaw Communications

B2S initiatives can support diverse categories, including personal finance, fashion, health and safety. Hot fashion items for kids, what’s new in tech and what to pack for dorm rooms are examples of the type of attention-getting topics to research while putting together a pitch.

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The Top 50 #GoldenGlobes Social Influencers on Twitter

Cision

All the hottest fashion trends at the #GoldenGlobes HERE: https://t.co/tCRuVtidZJ Fashion news, up-to-the-minute show coverage, plus exclusive party photos and trend forecasts. News, fashion, beauty every day from Britain’s favorite women’s monthly magazine. CjozfeeXKo #fashion #entertainment. Fashion news, style advice, beauty tips & shopping picks from the @Telegraph. Telegraph Fashion (@TeleFashion) January 10, 2016. Fashion aficionado.

Tap Into These Influencer Trends For Better PR Results

ImPRessions - Crenshaw Communications

Next are the macro-influencers, who typically have around a million followers or less; these include known fashion, lifestyle, beauty and makeup bloggers like Julia Engel , who has relationships with brands like Old Navy and The Gap or top gamer PewDiepie.

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PR Predictions For This Year’s Super Bowl Matchup

ImPRessions - Crenshaw Communications

The fashion factor. The contrast alone is enough to send fashion bloggers into a frenzy of wondering who wore what better. This week’s “Golden Anniversary” of the Super Bowl is also predictable PR gold.

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Pro Tips for Brainstorming Your Next Pitch

TrendKite

When this happens a good old fashioned brainstorming session can help. As PR professionals we’re always full of energy and bursting with great ideas. Right? Ok, maybe not always. From time to time we all find ourselves in a bit of a rut with no genius plan for our next media pitch.

Top Blogs For PR To Follow

ImPRessions - Crenshaw Communications

This site is filled with the latest trends in fashion, tech, life, culture, design, business, eco and even “bizarre,” and it’s guaranteed to spark an idea.

In a quick marketing move, ASOS turns typo into ‘limited edition’ offering

PR Daily

ASOS, an online fashion and beauty retailer in the United Kingdom, is reaping the benefits of a last-minute pivot after it found a typo on 17,000 of its bags: Ok, so we *may* have printed 17,000 bags with a typo. I work in fashion as well.I

Behind the Headlines With Angie Mathews

Cision

What are some of the biggest challenges facing fashion brands? Even if it is “fast-fashion,” consumers should be able to identify with what the brand represents and in turn want to represent that brand’s message.

5 Ways to Spruce Up Spring PR

ImPRessions - Crenshaw Communications

Fashion trend insights? The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Here we take a look at some ways to maximize spring with some PR inspiration.

Behind the Headlines With Adriana Stan

Cision

What sparked my interest in public relations for magazine brands was the idea of learning something new each time you pitch a story, discovering trends and delving into a variety of topics — from culture to politics to fashion.

How YouTube Influencers Will Help Your Holiday Marketing

PR in Your Pajamas

These are great for gift lists, makeup, fashion, accessories, and so many other types of products. They currently serve businesses in the fashion, beauty, lifestyle, travel, food and family space. She’s also the co-creator of fashion blog, StreetScoutMe.

Guest Post: The PR Generalist vs. The Industry Specialist

PR Expanded

Techies, for example, might enjoy working with a mobile start-up, while fashion gurus would rather work at a boutique PR firm. While some PR firms do specialize in an industry, such as technology, travel or fashion, the capabilities of most full service agencies cover many sectors.

Digging Deeper: The Power of Niche Influencers

Marketwired

For example, marketers at an interior decor company also check out fashion blogs, DIY blogs and construction blogs looking for interesting overlaps.