How to Pitch Fashion Journalists Today

Cision

Five tips for breaking through a fashion influencer's crowded inbox. Best Practices

Follow These 9 Fashion News Sites During Fashion Week (& Beyond)

Cision

Here are some of our favorites for fashion news. Each month we highlight several news sites under a timely category. Media Blog

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Wall Street Fashion Week: Patagonia Says No

Ronn Torossian

The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Patagonia Inc. has revealed that it is cracking down on the proliferation of corporate logo vests that have come to be the wardrobe staple along Wall Street and in Silicon Valley. The outdoor paraphernalia maker says it will no longer create the products for any old company through its corporate sales program; in recent years, […].

Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

Fashion Brands Respond to Animal Cruelty Charges

Ronn Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has. It takes the basic tools of the internet and creates a communal immediacy to a headline or an allegation with an alacrity that belies anything else in the history of communication. The consequences of this incredible communication tool can be both positive and negative.

Examining social media’s influence on fashion industry sales

Agility PR Solutions

The post Examining social media’s influence on fashion industry sales appeared first on Agility PR Solutions.

Sustainable Fashion Choices

5W PR

It may be the shortest month, but February plays host to the top fashion weeks in the world. Many will be keeping a close eye on the runways of New York, London, Milan, and Paris for emerging trends, but one trend we think is here to stay is sustainable fashion choices.

PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Will Old Fashioned Media Relations Ever Return?

HMA Public Relations

Technology has been changing the way we can access information. Learn how PR pros can use this to their advantage. Featured PRGN Agility PR Solutions Clyde Group Landis Communications public relations global network

The Do’s and Don’ts of Fashion Week Coverage

Cision

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage. Media Blog

Fashion Brands & Publishers in 2019

NewsWhip

The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

Fashion PR Guide to Grow A Recognizable, Beloved Brand

Prowly

For any fashion brand looking to promote themselves through earned media coverage, executing a successful fashion PR campaign is key. The post Fashion PR Guide to Grow A Recognizable, Beloved Brand appeared first on Prowly Magazine.

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. In new research revealing the full capability of fashion influencers, micro-influencer marketing platform SocialPubli.com finds that a whopping 86 percent of fashion influencers who participated say that […]. New fashion study seeks answers appeared first on Agility PR Solutions.

Top Beauty & Fashion Journalists in the UK – the 2020 List

Prowly

We decided to take a look at popular UK fashion and beauty journalists to see how they’re contributing to the industry. The post Top Beauty & Fashion Journalists in the UK – the 2020 List appeared first on Prowly Magazine.

Gucci’s sweater crisis perpetuates fashion PR embarrassments

Agility PR Solutions

After the fashion company’s latest gaffe, which saw the brand produce a sweater resembling blackface, Gucci will need to spend some time stitching up its image. The post Gucci’s sweater crisis perpetuates fashion PR embarrassments appeared first on Agility PR Solutions. It’s not all Gucci. The luxury brand has apologized, removed the sweater from store shelves and from its website following complaints about the garment over social media. Yet, the […].

The Do’s and Don’ts of Fashion Week Coverage

TrendKite

If you're a blogger or reporter covering 2020 fashion week events, we have a few tips on how to provide exceptional content in a sea of coverage

What’s next for PR pros in the fashion industry?

PR Daily

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond. This approach is working well for Magnolia PR client, Roco Clothing , who enlisted micro-influencer Aria de Chicchis to wear the label at several New York Fashion Week 2018 events.

American Airlines to cut 19,000 jobs, McDonald’s investigates its HR department, and New York Fashion Week is online

PR Daily

Hello, communicators: New York Fashion Week is greenlit for Sept. Business Insider reported : According to the Business of Fashion , crowd capacity will be capped at 50 people.

Maxim Behar awarded the Bulgarian Fashion Icon for 2021

Maxim Behar

The world-renowned PR expert Maxim Behar was a special guest at the ceremony presenting the prestigious awards " Bulgaria Fashion Icon 2021 ", organized by the most influential fashion institution in Bulgaria - the Academy of Fashion.

The most popular outlets & articles covering fashion in 2019

Muck Rack

The most popular outlets & articles covering fashion in 2019

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. The post How younger consumers are redefining luxury fashion shopping appeared first on Agility PR Solutions.

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. This is achieved when their websites are featured by the search engine, which determines whether one’s page is the first on the list or nowhere near the 20th page. […].

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

The Crown’s Princess Diana star Emma Corrin to become £5million fashion icon

Mark My Words

The Mirror The Crown star Emma ­Corrin – Princess Diana in the Netflix blockbuster – could pocket £5million from fashion and film deals in the next year. And from being a complete unknown a few months ago, Emma has been on the covers of top-end fashion mags including Vogue, Glamour and Vanity Fair. And her own keen dress sense has been boosted behind the scenes, with Netflix pairing her with stylist Harry Lambert – who has made Harry Styles the poster boy for men’s fashion.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

London Fashion Week goes digital and gender-neutral, business leaders weigh recession, and Getty Mueum’s Animal Crossing strategy

PR Daily

Leave it to Prince to have an old-fashioned big-time TV show when it’s going to be hard to do these kind of things for a long time. Here are today’s top stories: London Fashion Week goes digital and gender neutral. It is what British fashion is known for.

Insights from Ragan’s Salary Survey, fashion school makes changes to quell outrage, brands court favor with exclusive items

PR Daily

Here are today’s top stories: Fashion Institute of Technology administrators suspended after outrage. Following a firestorm over fashion show accessories that many called racist, the Fashion Institute of Technology suspended its chair of the M.F.A.

Media Moves at Business Insider & GQ, ELLE Magazine Names New Fashion Director

Cision

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more. Media Blog

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

Cision

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

How Fashion Tech Brands Can Win On Social Media

5W PR

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? It’s not news that Instagram is the main event when it comes to fashion, with about 50% of brand posts on the platform. The post How Fashion Tech Brands Can Win On Social Media appeared first on 5W PR News and Updates, NY Public Relations Agency Blog.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

Victoria’s Secret axes its fashion show. Say goodbye to Victoria’s Secret “angels”: The fashion brand’s parent company, L Brands, announced that the annual show is over. We will be communicating to customers but nothing similar in magnitude to the fashion show.

Bucking the trends—Gen Z likes buying fashion in brick and mortar stores

Agility PR Solutions

According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion, neighborhood and outlet stores—more frequently and are spending more on fashion than Millennials spend. The post Bucking the trends—Gen Z likes buying fashion in brick and mortar stores appeared first on Agility PR Solutions.

Your finance, fashion and education campaigns deserve recognition

PR Daily

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

Muck Rack

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

Media Moves at Business Insider & GQ, ELLE Magazine Names New Fashion Director

TrendKite

Mark Abadi, Jake Lahut, Andrew Dunn new at Business Insider, Alex Hoyt joins GQ, and many more

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

TrendKite

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

EasyJet, CBS News and Delta announce layoffs, Las Vegas resort chief offers free flights, and Gucci cuts down on fashion shows

PR Daily

Hello, communicators: Following a virtual and gender-neutral London Fashion Week , Gucci announced it’s reducing its annual shows from five to two—and has a goal to permanently blur the lines between men’s wear and women’s fashion.

The Success Behind the 2015 Victoria’s Secret Fashion Show

Zignal Labs

The post The Success Behind the 2015 Victoria’s Secret Fashion Show appeared first on Zignal Labs

Media Moves at USA Today & Washington Post, Nylon Recruits Fashion Editor

TrendKite

Derek Hawkins, Justin George join The Post, Maria Bobila tapped by Nylon, and more

Prada pulls ‘blackface’ figures after backlash

PR Daily

Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Following criticism, Prada pulled the figures from its store and issued a statement: We are committed to creating products that celebrate the diverse fashion and beauty of cultures around the world. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.