Social Media Marketing for Fashion Brands

Brand24

How can social media marketing benefit your fashion brand? Branding Social Media Social Media Marketing marketing for fashion social media for fashion brands social media listening for fashion brands social media marketing for fashion brandsTake a look at our article and learn how to grow your business with bulletproof social media strategy!

Wall Street Fashion Week: Patagonia Says No

Ronn Torossian

The post Wall Street Fashion Week: Patagonia Says No appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Patagonia Inc.

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Fashion Brands Respond to Animal Cruelty Charges

Ronn Torossian

The post Fashion Brands Respond to Animal Cruelty Charges appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Social media connects in a way nothing else before ever has.

Do influencers influence influencers? New fashion study seeks answers

Agility PR Solutions

The fashion industry is a hotbed of influencer activity (and persuasion), and may be the poster-child sector for displaying the real power of influencer marketing—even among fellow influencers. New fashion study seeks answers appeared first on Agility PR Solutions.

PR 101: How to Pitch Fashion Bloggers

Cision

It is no secret that fashion blogs have become lucrative real estate for PR professionals. So how do you capture the attention of a fashion blogger with your pitch? This is valid for big fashion influencers and smaller blogs alike.

Fashion Brands & Publishers in 2019

NewsWhip

The post Fashion Brands & Publishers in 2019 appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

Fashioning a stunt

Mark My Words

Textiles and fashion occupy a central position in the realm of material culture. This week Karl Lagerfeld sent a parade of waifs down the runway brandishing placards for women’s rights (of a Barbie doll kind of flavour) Lagerfeld certainly knows how to pull off a stunt, but is this really the best fashion can do? Apart from fulfilling the basic human need for clothing and protection, textiles play important political, economic, and religious functions.

What’s next for PR pros in the fashion industry?

PR Daily

How has PR in the fashion sector changed? As the industry embarks on the last quarter of 2018 and on the heels of yet another fashion week season, five leaders within the fashion and lifestyle field speak up about the shifts witnessed and how they plan to serve clients next year and beyond.

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

Millennial and Gen Z consumers are embracing luxury fashion. The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics.

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

Cision

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more. Media Blog

The most popular outlets & articles covering fashion in 2019

Muck Rack

The most popular outlets & articles covering fashion in 2019

How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

WeWork cuts 2,400 jobs, Victoria’s Secret ends fashion show, and YouTube courts brand managers favoring ‘edgier’ content

PR Daily

Victoria’s Secret axes its fashion show. Say goodbye to Victoria’s Secret “angels”: The fashion brand’s parent company, L Brands, announced that the annual show is over. We will be communicating to customers but nothing similar in magnitude to the fashion show.

Media Moves at Inc. & Fox News, Bustle Digital Group Names Fashion Director for Lifestyle Brands

TrendKite

Scott Omelianuk joins Inc., Jennifer Girdon relocated for Fox News, and more

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

Muck Rack

Beat spotlight: 10 questions with fashion journalist Lauren Alexis Fisher from Harpers' Bazaar

Bucking the trends—Gen Z likes buying fashion in brick and mortar stores

Agility PR Solutions

According to new research from LIM College, they also patronize all types of brick and mortar retail destinations—department, specialty/fast fashion, neighborhood and outlet stores—more frequently and are spending more on fashion than Millennials spend.

How Fashion Tech Brands Can Win On Social Media

5W PR

In the fashion tech industry, it’s more crucial than ever to have a strong social media game with competition at an all-time high. So what does this all mean for the fashion tech industry? Social media has become a very good way in which brands can connect with consumers.

Wanted: Automotive, fashion and technology PR campaigns

PR Daily

Media Moves at USA Today & Washington Post, Nylon Recruits Fashion Editor

TrendKite

Derek Hawkins, Justin George join The Post, Maria Bobila tapped by Nylon, and more

Your finance, fashion and education campaigns deserve recognition

PR Daily

Does Old Fashion PR Still Have the Magic in the Digital Era?

Shift Communications

Since media has gone through a rigorous paradigm shift in the recent decade, one has to wonder, does old fashion PR still have the magic to swing public opinion? Lesson learned from this fabulous fashion class? Well, if you don’t dig fashion or cigarettes, I hope you like bananas.

Prada pulls ‘blackface’ figures after backlash

PR Daily

Consumers drew comparisons between the fashion designer’s ‘Otto’ creature and the racist ‘Sambo’ visuals of the past, and the company quickly removed the products from its stores. Some say the move shows a lack of diversity in product and marketing meetings within the fashion company.

The Success Behind the 2015 Victoria’s Secret Fashion Show

Zignal Labs

The post The Success Behind the 2015 Victoria’s Secret Fashion Show appeared first on Zignal Labs

Katy Perry is Latest to Offend With 'Blackface' Fashion

Flack Me

Category: Flack Me Summary: Black History Month has been marred by example after example of blackface. But it’s not just our politicians letting us down

How an Influencer Marketing Agency Can Help Businesses Grow 

5W PR

Branding Beauty & Fashion Consumer - Lifestyle Corporate & Technology Media Relations Public Relations Social and Digital Media Social Media Agency Startups Technology Marketing Technology PR Travel & Hospitality influencer marketing marketing PR

Campaign Recap: Indie Beauty Expo 2018

5W PR

5WPR News Beauty & Fashion Public RelationsAs a top independently-owned agency in the Beauty Communications space, it’s no surprise that the 5W team is obsessed with all things beauty.

5W Knows Men’s Grooming

5W PR

Beauty & Fashion 5wpr5W’s Beauty and Grooming practice understands what it takes to catapult indie as well as established men’s brands in the ever-evolving grooming & styling categories.

How Beauty Brands Will Win in 2019

5W PR

Consider the evolution of New York Fashion Week. 5WPR News Beauty & Fashion Public RelationsBy Alise Edgcomb, Vice President, Beauty & Wellness. If 2018 taught us anything, it was to toss the template. Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. Influencers became brand owners , cosmetic giants took notes from indie brands’ playbooks and acquisitions skyrocketed.

Media Moves at Business Insider & IGN, The New York Times Hires Styles Reporter

Cision

Jess Testa joins The Times to cover fashion, Jennifer Ortakales promoted at Business Insider, and more. Media Blog

Media Moves at Business Insider & IGN, The New York Times Hires Style Reporter

TrendKite

Jess Testa joins The Times to cover fashion, Jennifer Ortakales promoted at Business Insider, and more

UK Media Moves including Reach PLC, Manchester Evening News, People Management and more

Cision

Reach PLC has established new hubs Beauty and Fashion coverage, the Manchester Evening News has a new Head of Content and Jenny Roper takes over as Editor of People Management. Media Blog

Hilfiger Line Especially for Disabled

Ronn Torossian

When it comes to fashion lines , you don’t tend to see a lot of name brand designers coming out with special lines for disabled people. It’s a common complaint of those who desire to be fashionable but need clothes that fit their challenges.

UK Media Moves including Reach PLC, Manchester Evening News, People Management and more

TrendKite

Reach PLC has established new hubs Beauty and Fashion coverage, the Manchester Evening News has a new Head of Content and Jenny Roper takes over as Editor of People Management

Marketing Minute #6: The power of a handwritten thank you note

Maine PR Maven

My secret weapon in business is old fashioned. I learned it from some very successful businesspeople who I admire. I write personal handwritten note cards and send them in the postal mail with a stamp.

How to Think About Gender Inequality and Diversity in Tech

Onclusive

Last fall I attended the very fashionable and mildly geek-chic Anita Borg Institute’s Grace Hopper Celebration of Women in Computing event, now home to “Nadella-gate.”

Lions for logos. Branding cases from Cannes Lions

Prowly

The fashion house Burberry has recently revealed its bold new logo, once again proving the fashion industry’s unflagging zeal for experimenting with graphic marks.

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

The fashion house joins several other designers who have committed to not using animal pelts. Business of Fashion reported: The ban is a response to shifting consumer attitudes and low demand, said Lorenzo Bertelli, Prada Group’s head of marketing and communications.

Here’s how consumers will choose local businesses in 2020

Agility PR Solutions

Local 78

The 6 key things influencers look for when collaborating with brands

Agility PR Solutions

Previously thought to be a fleeting fad, influencer marketing has stabilized to become a common practice for a variety of consumer industries, including the fashion, luxury and […].