Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

He believes humans will then move onto the next problem, leading to a small number of elites using biotechnology and genetic engineering to upgrade themselves, which would create a godlike species and abandon the rest of the population.

Should PR pros believe in their brands?

PR Daily

A few years after I quit my job due to a lack of belief, I ended up doing consulting for a biotechnology company. I have resigned from a job twice in my life. Once, I did so to pursue another opportunity.

Trending Sources

Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

For instance, panelist Aaron Task, the digital editor at Fortune, discussed how the magazine is branching out into other news areas, such as healthcare and biotechnology. Pitching the media often feels like preparing for a first date.

Health care pros grab a piece of the podcast pie

PR Daily

FiercePharma.com reports the global biotechnology company plans to cover topics from cancer to superbugs. Think of podcasting as simplified, audible storytelling. Podcasting has been an easy yet oft-misunderstood form of broadcast communication. Not any longer.

Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.