News Release Benchmarks for Healthcare & BioTechnology


To make these insights more actionable, we are launching a series of industry-specific benchmark reports with the first being focused on the Healthcare and BioTechnology. In 2019, Onclusive and Business Wire teamed up to identify the characteristics of a winning news release.

How to Make your Messaging Stick


23andMe , a personal genomics and biotechnology leader, used NEO during a recent campaign launch to look at the key messages and terms that were driving the most website traffic and actions.

How To 312

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47 Communications and Public Relations Jobs Available Now

Media Bullseye

Director, Strategic Issues Campaign Communications , Biotechnology Industry Organization, Washington, DC. Director, Federal Government Relations , Biotechnology Industry Organization, Washington, DC. Manager, Federal Government Relations , Biotechnology Industry Organization, Washington, DC. Coordinator, Alliance Development & Public Affairs , Biotechnology Industry Organization, Washington, DC. Looking for a new career opportunity?

6 ways to ensure your message on COVID-19 is relevant

PR Daily

risks from biotechnology and genetic engineering) are judged to be greater than risks from activities that appear to be relatively well known to science (e.g., Make sure your voice isn’t muddying the waters around COVID-19 and your channels are helping to share crucial, accurate information.

How Does a PR Newswire for Journalists Benefit the World?

PR Fuel

Are you a journalist or news organization wondering where to get your news? Have you looked into a PR newswire for journalists yet? Well, you should really look into it!

Bill Gates’ Summer Reading List: PR takeaways from this year’s recommended books

Media Bullseye

He believes humans will then move onto the next problem, leading to a small number of elites using biotechnology and genetic engineering to upgrade themselves, which would create a godlike species and abandon the rest of the population. Warmer weather and longer days mean BBQs, outings to the beach, and dips in the pool. With summer in the US fast approaching, it’s time to collect a stack of good books and enjoy them in a hammock, at the park, or wherever else the sunny days take you.

Influencer Insights: Media Moves and Intel for June 20

Beyond PR

Prior to that, she was a healthcare and biotechnology reporter at WBJ for five years. Today’s public relations professionals need to know not only who is going where, but also how to communicate more effectively with those journalists, bloggers and influencers making moves.

69 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager, Communications , Biotechnology Innovation Organization, Washington, DC. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email Academia/Government. Publications Officer , Central Intelligence Agency, Washington, DC. Public Relations Coordinator , City of Lynchburg Water Resources Dept., Lynchburg, VA – apply by Apr.

Should PR pros believe in their brands?

PR Daily

A few years after I quit my job due to a lack of belief, I ended up doing consulting for a biotechnology company. I have resigned from a job twice in my life. Once, I did so to pursue another opportunity. The other time, I did so because I stopped believing in the quality of my employer’s product. I thought about this second resignation recently when I had lunch with a friend who is a public relations consultant. He was telling me about a product launch he is working on.

30 jobs in the PR and marketing world

PR Daily

Director, marketing and communications—College of Agriculture, Biotechnology and Natural Resources (Nevada). Anything that sets you apart in a field of qualified contenders is helpful. So, in a sea of job applicants—especially when they’re vying for that plum job you’re angling for—what skills will make waves with hiring managers? RELATED: Get the skills you need to become a trusted advisor to leaders. ].

Health care pros grab a piece of the podcast pie

PR Daily reports the global biotechnology company plans to cover topics from cancer to superbugs. Think of podcasting as simplified, audible storytelling. Podcasting has been an easy yet oft-misunderstood form of broadcast communication. Not any longer. A growing number of health care providers and communicators are launching podcasts. Patients are as well.

Quick Tips for Pitching Fortune, Bloomberg TV and Other Business Media

Beyond PR

For instance, panelist Aaron Task, the digital editor at Fortune, discussed how the magazine is branching out into other news areas, such as healthcare and biotechnology. Pitching the media often feels like preparing for a first date. First impressions matter and it can be difficult to find an angle that leads to an interview and media coverage. Landing a second date comes down to knowing exactly what kind of connection journalists are looking for.

Ivy Le’s Good Pitch Lands Ink in The Atlanta Journal Constitution

Bad Pitch Blog

s economy from our universities Off the field, Georgia’s universities are on the same team, developing biotechnology to tackle tomorrow’s complex health problems. Consider: * BIO, the annual biotechnology industry convention, will be hosted by Atlanta in 2009. We asked for good pitches and you listened. We’ve gotten several and we’ll take more. Our first one is from Ivy Le at Jackson Spaulding for their client Georgia Research Alliance. Subject: Some GOOD news about Ga.’s

What Do Communicators Need to Know About Trust in 2021? Findings from the Edelman Trust Barometer

Solo PR Pro

If it were another word “trust” might be considered a buzzword by now, but this is a word that is the very essence upon which the fabric of society is built upon. There are some aspects of it that we take for granted, put into question, or underestimate.