Storytelling at a Massive Scale


Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

In PR? This is all you need to know for 2016


Industry Insights & Trends Hotwire Communications Meredith Fineman On fleek PR in 2016 PR predictions PRTech public relations Qualcomm Wireless Reach Survios Virtual realityAhhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service.

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Looking for a new career opportunity?

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. What makes a winning public relations program?

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Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates.

Bose stays silent after lawsuit claims it sold consumer data

PR Daily

The lawsuit is asking for undisclosed damages to be paid to consumers who purchased the following Bose products: SoundLink Around-Ear Wireless Headphones II, QuietComfort 35, QuietControl 30, SoundLink Color II, SoundSport Wireless and SoundSport Pulse Wireless.

What Multi-device Consumers Mean for PR Professionals


Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people.

Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others.

RadioShack stays mum amid reports of its demise

PR Daily

that RadioShack is in discussions with wireless phone provider Sprint to sell off half its stores and close the rest. The locations sold to Sprint would operate under the wireless carrier’s name, meaning RadioShack would cease to exist as a stand-alone retailer,” the report states.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

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3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used?

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all.

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

RCR Wireless News. Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.

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How much data is shared online every minute?

PR Daily

megabytes of wireless data. It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute.

Behind the Headlines With Sophie Raine


Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. If your PR strategy looks the same as your competitors, progress will be a challenge.

Dear PR People: Calm Down


Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans.

No. 1 press interview tip: The microphone is always on

PR Daily

While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. Durst, suspected of three murders, mumbled to himself, while in the restroom and still wearing a wireless microphone, "What the hell did I do?

Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”.

Masters in Marketing: Jeff Drew, fama PR


He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. By Seedepth.

How to Improve Your Social Media Targeting


Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Device -> (Mobile operating system, Wireless carrier, Connection type).

Star Wars: Secrets Of The Empire Is An Incredible, Clunky VR Adventure From The Void


Like The Void’s past work — which we’ve been hugely impressed with — Secrets of the Empire is a multi-person adventure that uses wireless VR technology to transport you to other realities.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

And among telco customers, conversations that started with a negative Tweet resulted in higher brand favorability as well as 3X higher willingness to pay for their monthly wireless plan, compared to those whose original Tweet was positive,” according to Wayne Y.

How and why PR pros should take the lead on CSR

PR Daily

TCC, a Verizon premium wireless retailer, initiated a “buy local” program supported by millennials, who make up most of its workforce, according to Forbes. Consumers and business leaders are demanding that corporations contribute more to society.

My Business Is 20 Years Old! 20 Lessons for Longevity

Solo PR Pro

This month, I’m celebrating 20 years as a Solo PR Pro. I can’t really wrap my brain around it, but there’s one thing I know for sure: that’s a long time!

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network.

Obsolete technology – what the kids won’t understand

PR in High Definition

Charging cables: Soon the days of scrambling around for a cable to charge your phone or tablet will be gone, with wireless charging set to take over. This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back.

Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference


From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place.

Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Instead, it means paying $1.35 million in fines. This week, the Federal Communications Commission announced the findings of its investigation into Verizon’s use of supercookies to track users’ online actions.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Writing a short press release headline that packs an informative punch isn’t easy.

How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You.

Traveler Expectations for In-Flight Technology


Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment.

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How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

Leaders from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless. You’re a senior communications pro.

Emergency alert used in suspected NY bomber arrest spotlights tech comms

PR Daily

The Federal Communications Commission reserves the Wireless Emergency Alerts system for messages from the president, Amber Alerts and imminent safety threats. Smart phone owners in the New York City area received an emergency blast to their phones at 8 a.m. on Monday.

GM heads off security issues with Onstar service

PR Daily

All a hacker must do to control the wireless functions of GM’s Onstar system is hide a small and relatively inexpensive Wi-Fi hotspot device somewhere on the car’s body. As more devices become connected to the Internet, you’ll hear about new industries dealing with hacking scandals.

TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

The NWS’s Wireless Emergency Alerts – How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time. Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency.

Sprint poaches former Verizon ambassador

PR Daily

Those ads touted Verizon Wireless, but now it appears that Marcarelli has switched teams. One of the most recognizable ad campaigns among mobile phone providers in recent years starred the bespectacled Paul Marcarelli traveling the country asking, “Can you hear me now?”.

3 ways to make captivating videos

PR Daily

Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

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Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

I’d have to guess that if timing had been different, every wireless company would have tried to recruit Hedy Lamarr as an influencer. Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.