Storytelling at a Massive Scale

AirPR

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

In PR? This is all you need to know for 2016

AirPR

Industry Insights & Trends Hotwire Communications Meredith Fineman On fleek PR in 2016 PR predictions PRTech public relations Qualcomm Wireless Reach Survios Virtual realityAhhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service.

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

Could your corporate culture use a tuneup?

PR Daily

Take some cues from communicators at Verizon Wireless, OpenTable and Newell Brands. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them?

Bose stays silent after lawsuit claims it sold consumer data

PR Daily

The lawsuit is asking for undisclosed damages to be paid to consumers who purchased the following Bose products: SoundLink Around-Ear Wireless Headphones II, QuietComfort 35, QuietControl 30, SoundLink Color II, SoundSport Wireless and SoundSport Pulse Wireless.

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. What makes a winning public relations program?

How To 226

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates.

RadioShack stays mum amid reports of its demise

PR Daily

that RadioShack is in discussions with wireless phone provider Sprint to sell off half its stores and close the rest. The locations sold to Sprint would operate under the wireless carrier’s name, meaning RadioShack would cease to exist as a stand-alone retailer,” the report states.

How Amazon lost and Rhino Security Labs won the media with Amazon Key

Axia PR

Cybersecurity company Rhino Security Labs exploited an authorization point in the wireless connection to take the entire device offline. 2 companies respond in very different ways to a PR crisis. In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns.

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all.

What Multi-device Consumers Mean for PR Professionals

TrendKite

Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people.

3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used?

How much data is shared online every minute?

PR Daily

megabytes of wireless data. It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute.

Verizon apologizes for throttling California firefighters’ data

PR Daily

This customer purchased a government contract plan for a high-speed wireless data allotment at a set monthly cost. Others have called for net neutrality: No, wireless carriers were still allowed to throttle prior to overturning the common carrier rules.

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No. 1 press interview tip: The microphone is always on

PR Daily

While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. Durst, suspected of three murders, mumbled to himself, while in the restroom and still wearing a wireless microphone, "What the hell did I do?

Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

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Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”.

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

RCR Wireless News. Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails. I chimed in, and followed the conversation with great interest.

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Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. If your PR strategy looks the same as your competitors, progress will be a challenge.

30 jobs in the PR and marketing world

PR Daily

Senior marketing manager—Verizon Wireless (Colorado). We’re down to the semifinals of one of the four Grand Slam tennis events. The All England Club is hosting the best tennis players in the world as they vie to become the 2018 Wimbledon champion.

Dear PR People: Calm Down

Cision

Quite the opposite really: I was feverishly working on a set of talking points that were due in 90 minutes when my wireless connection crashed. “I I imagine that the housekeeping staff at the Las Vegas Westin has seen their fair share of early morning shenanigans.

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Writing a short press release headline that packs an informative punch isn’t easy.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

And among telco customers, conversations that started with a negative Tweet resulted in higher brand favorability as well as 3X higher willingness to pay for their monthly wireless plan, compared to those whose original Tweet was positive,” according to Wayne Y.

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network.

Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Instead, it means paying $1.35 million in fines. This week, the Federal Communications Commission announced the findings of its investigation into Verizon’s use of supercookies to track users’ online actions.

How to Improve Your Social Media Targeting

Cision

Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Device -> (Mobile operating system, Wireless carrier, Connection type).

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

Leaders from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless. You’re a senior communications pro.

GM heads off security issues with Onstar service

PR Daily

All a hacker must do to control the wireless functions of GM’s Onstar system is hide a small and relatively inexpensive Wi-Fi hotspot device somewhere on the car’s body. As more devices become connected to the Internet, you’ll hear about new industries dealing with hacking scandals.

Emergency alert used in suspected NY bomber arrest spotlights tech comms

PR Daily

The Federal Communications Commission reserves the Wireless Emergency Alerts system for messages from the president, Amber Alerts and imminent safety threats. Smart phone owners in the New York City area received an emergency blast to their phones at 8 a.m. on Monday.

The Evolution of Event Marketing; Off Script #27: Mark Granovsky on Why Events are a Microcosm of Industry

Sword and the Script

Event marketing is now far more refined in terms of the science and data analysis enabled by all the technology advancements with mobile and wireless. His first client came in 2002.

Masters in Marketing: Jeff Drew, fama PR

SeeDepth

He has developed communications strategies, managed internal teams and placed high-level business and technology coverage for companies in the semiconductor, services, security, cloud, wireless, enterprise software, marketing and consumer device industries. By Seedepth.

TCIP #032 – The National Weather Service’s Crisis Communication Strategy with Daniel Noah

Melissa Agnes

The NWS’s Wireless Emergency Alerts – How they use mobile and geo-targeting to distribute highly critical information to the masses, in real-time. Welcome to episode #032 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Noah. Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency.

Sprint poaches former Verizon ambassador

PR Daily

Those ads touted Verizon Wireless, but now it appears that Marcarelli has switched teams. One of the most recognizable ad campaigns among mobile phone providers in recent years starred the bespectacled Paul Marcarelli traveling the country asking, “Can you hear me now?”.

3 ways to make captivating videos

PR Daily

Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

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How to prevent embarrassing tech mishaps during your presentation

PR Daily

You may find yourself in a secure location with no open wireless. If you’re like most businesspeople, technology has become an integral part of your presentations.

Making the case for small and mid-size PR agencies

PR Daily

One of our accounts was launching a wireless generator that you could take into the wilderness with you to power your campsite. More and more, less is more. Of all trends that cross American sub-cultures, industries, and media, nothing is winning like minimalism.

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How and why PR pros should take the lead on CSR

PR Daily

TCC, a Verizon premium wireless retailer, initiated a “buy local” program supported by millennials, who make up most of its workforce, according to Forbes. Consumers and business leaders are demanding that corporations contribute more to society.

Obsolete technology – what the kids won’t understand

PR in High Definition

Charging cables: Soon the days of scrambling around for a cable to charge your phone or tablet will be gone, with wireless charging set to take over. This month, we were all taken on a trip down obsolete technology memory lane by the Telegraph, with its round-up of technologies most kids today wouldn’t recognise. There was plenty to take us back.