Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

AT&T gives frontline nurses and physicians free wireless. The telecommunications company is offering first responders and emergency health care workers three months of free wireless service: Thank you @JohnKrasinski for letting us share @SomeGoodNews tonight with you! Nurses & physicians deserve the world Learn how we’re offering them 3 months of free wireless service on the @FirstNet network at [link] [link].

Storytelling at a Massive Scale

Onclusive

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

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In PR? This is all you need to know for 2016

Onclusive

Industry Insights & Trends Hotwire Communications Meredith Fineman On fleek PR in 2016 PR predictions PRTech public relations Qualcomm Wireless Reach Survios Virtual realityAhhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert. BTW that word is so last year.

COVID-19 Marketing

HMA Public Relations

Featured Fun Fact Friday advertisement campbells soup commercials COVID-19 marketing Marketing McDonalds thank you meal verizon wirelessIt's #FunFactFriday! Today, we're taking a closer look at the ways organizations have changed their messaging to align with COVID-19 marketing measures. Click the link to read! The post COVID-19 Marketing appeared first on HMA Public Relations.

Tips for marketing to the change-averse consumer

Agility PR Solutions

The wireless phone industry was rapidly taking off, and the first generation iPhone had launched not long before. In this age, it was still difficult for sales representatives to convince customers to add mobile internet to their monthly wireless plans. It was 2008. Text messaging was relatively new—not every phone was capable of it, and […]. The post Tips for marketing to the change-averse consumer appeared first on Agility PR Solutions. Analysis Public Relations trends

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service. The ATT_Wireless_PR Twitter feed went live that afternoon in an attempt to give humorous voice to the frustrations that AT&T users have felt for years.

Stronger PR reporting is hidden in keyword data

PR Daily

Let’s say someone is searching for “Best Wireless Headphones.” They likely have a high intention to purchase, solve a problem, or make a decision related to wireless headphones. A look at how you can improve your return on investment by focusing on the right data.

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What are telco marketers learning about customer value creation?

Agility PR Solutions

The world’s leading wireless network operators and communications service providers possess a vast abundance of ever-multiplying customer data—and they’re now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage.

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99 Shipped (Reg $199.99) at Best Buy. Features: Easy Replenish Prints up to 15 ISO ipm* in black, up to 10 ISO ipm* in color Ideal […]. The post Canon All in One Printer ONLY $49.99 (Reg $199.99) appeared first on FTM. Hot Deals

Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

That’s why it was a shock last week when Apple pulled the plug on its highly anticipated AirPower wireless charging pad. We continue to believe that the future is wireless and are committed to push the wireless experience forward.”. In its business and in its PR , Apple has had a golden touch. For a decade sales have climbed along with profits, and its reputation for innovation has flourished. Until recently, that is.

RadioShack stays mum amid reports of its demise

PR Daily

that RadioShack is in discussions with wireless phone provider Sprint to sell off half its stores and close the rest. The locations sold to Sprint would operate under the wireless carrier’s name, meaning RadioShack would cease to exist as a stand-alone retailer,” the report states. RadioShack may soon be no more, but you wouldn’t know it from the retail chain’s communications. Citing unnamed sources, Bloomberg reported Monday.

Could your corporate culture use a tuneup?

PR Daily

Take some cues from communicators at Verizon Wireless, OpenTable and Newell Brands. Look around your office. Do you notice employees doing the following? Groaning at an invitation to your next town hall? Struggling to remember the name of the person who sits next to them? Taking off the minute the clock strikes five? If so, you might have a culture problem that could cost you talented employees and ultimately hurt your bottom line. What’s the remedy?

Getting Antsy At Home? 6 Ways To Stay Motivated

ImPRessions - Crenshaw Communications

Add accessories that have made our lives easier like blue light glasses , wireless headphones or Airpods (mine were the best purchase I made this year), a ring light and a motivational water bottle to make sure you stay hydrated.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Coordinator, Communications & Policy , CTIA/The Wireless Association, Washington, DC. Assistant Associate, Public Affairs , CTIA/The Wireless Association, Washington, DC. Looking for a new career opportunity?

Give your content the edge: Over-index on humanity!

PR Warrior

Twitter bio: “Magenta-wearing, customer-loving @ TMobile USA CEO focused on ending wireless pain points & scaring our competitors! When it comes to creating content for your brand, one of my favourite tips I give over and over again is … OVER-INDEX ON HUMANITY. This can manifest itself in numerous ways. For example: 1. Stories. Tell genuine stories. It could be your story on how you’ve got to where you are today and the lessons you’ve learned along the way.

Holiday Gift Guide for Digital Marketers and Entrepreneurs

Social PR Chat

A professional notebook with built-in wireless charging capability that will keep them connected and organized at all times. I love that your able to have a great notebook while at the same time having a wireless charger in one.”. The recently released wireless headphones with noise cancellation are perfect for any busy-bee in need of a boost of concentration. ‘Tis the season for hunting for gifts that feel sincere and thoughtful, rather than impersonal tokens.

Bose stays silent after lawsuit claims it sold consumer data

PR Daily

The lawsuit is asking for undisclosed damages to be paid to consumers who purchased the following Bose products: SoundLink Around-Ear Wireless Headphones II, QuietComfort 35, QuietControl 30, SoundLink Color II, SoundSport Wireless and SoundSport Pulse Wireless. Bose stands accused of spying on its customers—and the company has yet to respond to the serious allegations.

In #PR This is all You Need to Know in 2016

PR Expanded

Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), The following article originally appeared on the AirPR blog. . Ahhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions. Our propensity to look toward the future through lens of the past is as necessary to the human experience as breathing. Not wanting to be left out (FOMO alert.

No. 1 press interview tip: The microphone is always on

PR Daily

While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. Durst, suspected of three murders, mumbled to himself, while in the restroom and still wearing a wireless microphone, "What the hell did I do? Robert Durst has a crisis on his hands in New Orleans. He is under arrest on murder charges, because of a major media interview goof-up.

Personal Tech PR Must-Haves

ImPRessions - Crenshaw Communications

So we are loving the HooToo TripMate Elite Versatile Wireless N Travel Router because it solves a few problems. It’s a portable Wi-Fi router , so if a hotel room only allows one gadget over wireless, you can connect the HooToo using Ethernet, then connect with multiple gadgets. While those of us in public relations may differ over laptop types, or even the note-taking advantages of pen and paper, there are tech gadgets that offer great help to busy PR teams.

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network. They say Marriott simply wants to collect often-expensive wireless Internet access fees. Smartphone users are hopping mad at Marriott.

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all. The company’s video-recording sunglasses were previously only available at conversation-generating pop-up kiosks, but it recently started selling them directly to users for around $130 at Spectacles.com.

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

Leaders from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless. You’re a senior communications pro. You see conferences tailored towards pros just getting their feet wet or communicators with only a few years of experience under their belt. It’s time to attend a summit designed specifically for communication and PR leaders.

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

One of the most successful social impact partnerships – now a classic – is the one between Verizon Wireless and several domestic abuse prevention agencies. What makes a winning public relations program? There are many factors, but one key to a strong program is what we used to call “borrowed interest.” ” PR works harder when teams build alliances with third parties to add credibility, news value, or social impact.

7 sins of startup marketing

PR Daily

We worked with a startup providing services to wireless carriers at a time when mobile device hardware was advancing rapidly. When trying to help a new company get off the ground, there are a few cardinal mistakes that will thwart later growth. Consider these tips. Tens of thousands of startups are born each year. Some grow slowly, while others grow rapidly; some fail fast, and others fail slowly.

GM heads off security issues with Onstar service

PR Daily

All a hacker must do to control the wireless functions of GM’s Onstar system is hide a small and relatively inexpensive Wi-Fi hotspot device somewhere on the car’s body. As more devices become connected to the Internet, you’ll hear about new industries dealing with hacking scandals. The auto industry is the latest to deal with hacking after Wired highlighted a vulnerability in General Motors’ OnStar system.

3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used? Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
.

How Amazon lost and Rhino Security Labs won the media with Amazon Key

Axia PR

Cybersecurity company Rhino Security Labs exploited an authorization point in the wireless connection to take the entire device offline. 2 companies respond in very different ways to a PR crisis. In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns.

12 tips to make webinars more engaging and entertaining

PR Daily

The Sennheiser OfficeRunner wireless headset is a wise choice.). Stand up when you present, bring visceral energy and emotion, and get everyone out of there in under an hour. Most webinars are dreadfully boring. Whether the problem lies in long-winded presenters, technical difficulties or irrelevant (or just boring) material, many webinar pitfalls make us curse the moment we chose to tune in. It doesn’t have to be so bad.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates. I enjoyed last year’s Axis Innovation NYSE event, which showcased hot Israeli startups and also included a visit to the floor at the opening bell (you can read more about it here ). So when Axis CEO Ed Frank invited me back, I quickly said yes, and attended yesterday. Axis connects investors and corporations with tech startups.

What Multi-device Consumers Mean for PR Professionals

TrendKite

Analysts project that more than 30 billion devices will be wirelessly connected by 2020. According to Cisco, there are already more mobile devices on earth than people. This doesn’t surprise me a bit since, like most of us, I look around my desk and see a tablet, a smart phone and a laptop and I seem to use each of them almost every single day. This rise of the multi-device consumer presents both opportunities and challenges for PR professionals and agencies.

How to deliver your virtual presentation during COVID-19

PR Daily

Take a moment to run a speed test or arrange for a wired connection (a DSL line, for instance) rather than a wireless one. Ken Molay , the founder of the consulting firm Webinar Success , says he will always trust wires more than wireless signals, which can have dropouts. Here are some tips for improving your virtual presentations during the coronavirus pandemic.

Robocalls’ downside: The deluge is washing away consumer trust

PR Daily

Chris Oatway, associate general counsel for Verizon Wireless, calls the fight with spammers an “arms race” and says the company is investing more than ever in technologies to detect, identify and trace junk calls. If another wireless carrier doesn’t flag a spam call, Verizon’s network might not recognize it’s a problem and let it go through. Automated phone messages account for a quarter of all calls made in the U.S.,

3 ways to make captivating videos

PR Daily

Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason. Thanks to smartphones, tablets and social media blanketing the globe, video is convenient to consume and is highly shareable. It’s time for brands to take the next step by producing more cinematic content.

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Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Instead, it means paying $1.35 million in fines. This week, the Federal Communications Commission announced the findings of its investigation into Verizon’s use of supercookies to track users’ online actions. The carrier inserted “unique identifier headers [UIDH] or “supercookies” into its customers’ mobile Internet traffic without their knowledge or consent,” the FCC reported.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage. You displayed your hard work and imagination again and again in the categories of integrated marketing communications, issue and cause advocacy campaigns, press events/media tours, use of video and many more. Our judges have picked the short lists.

Verizon, T-Mobile and Sprint rip AT&T for fake 5G

PR Daily

It read, in part: The potential for 5G is awesome, but the potential to over-hype and under-deliver on the 5G promise is a temptation that the wireless industry must resist. That’s why we’re calling on the broad wireless industry to commit to labeling something 5G only if new device hardware is connecting to the network using new radio technology to deliver new capabilities.

3 things to ponder as you grow into your PR career

PR Daily

Add to that the fact that I’ve been able to build a team of PR and communication rock stars who compete and win against the larger wireless companies. Career success can be nebulous, come in fits and starts, and require plenty of patience. Here are some important reminders for communicators who are impatient for the next step. Summer is intern season, and many companies are welcoming hundreds of new faces from some of the best schools in the country.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving. Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. The two can and should work together – much like brick and mortar.

Why COVID-19 should prompt questions about cybersecurity

PR Daily

These connections, however, are shared across many wireless devices that are known to have security vulnerabilities. As more team member prepare to work remotely, cybersecurity concerns should be taken seriously. Here’s what communicators should be sharing with their networks. As the COVID-19 virus continues to spread, more companies are faced with the reality of remote work.