In PR? This is all you need to know for 2016

AirPR

Industry Insights & Trends Hotwire Communications Meredith Fineman On fleek PR in 2016 PR predictions PRTech public relations Qualcomm Wireless Reach Survios Virtual realityAhhh, the new year. A time for resolutions, preparations, and perhaps my favorite: bright-eyed predictions.

Storytelling at a Massive Scale

AirPR

Industry Insights & Trends Musings 3M Global PR Qualcomm Wireless Reach storytellingTelling an early-stage startup story is fairly easy… Co-founders Jane and John Smith raised $20 million for their AI-powered application that does X, Y, and Z. They employ a team of 50, have 1,000 customers, and have earned more than $2 million in revenue to date. You get the point — there’s a template of sorts for […].

Trending Sources

In #PR This is all You Need to Know in 2016

PR Expanded

Just ask Qualcomm Wireless Reach. Mobile, Wireless, and Cordless take all, as the future is about streaming (rise of Netflix, Spotify, etc.), The following article originally appeared on the AirPR blog. . Ahhh, the new year.

56 Communications and Public Relations Jobs Available Now

Media Bullseye

Vice President, Communications , CTIA/The Wireless Association, Washington, DC. Director, Public Affairs , CTIA/The Wireless Association, Washington, DC. Communications Associate , CTIA/The Wireless Association, Washington, DC. Looking for a new career opportunity?

How much data is shared online every minute?

PR Daily

megabytes of wireless data. It’s hard to fathom the amount of data that we create every day with our all of our devices and our devotions to social media platforms. A new infographic from Domo pinpoints the exact amount of online content that we create every minute.

How to Improve Your Social Media Targeting

Cision

Technology (by brand and behavior) -> (Consumer electronics & accessories, Gaming consoles, video games and accessories, Music, Online behavior, Television & video, Video, Wireless). Device -> (Mobile operating system, Wireless carrier, Connection type).

How to Write Concise and Compelling Press Release Headlines

Beyond PR

Headline Before: XYZ Corporation, a Technology Company, Partners with Leading Consumer Electronics Brand ABC at ConsumerTech 2016 to Launch Wireless Earbuds. and ABC Brand Debut Wireless Earbuds. Writing a short press release headline that packs an informative punch isn’t easy.

6 Ways To Use PR To Build Brand Marketing

ImPRessions - Crenshaw Communications

Some of the most successful PR campaigns look to change behavior to promote the public interest, like the wireless industry’s #itcanwait campaign against texting and driving.

Avoid These “Bad-PR” Awards

ImPRessions - Crenshaw Communications

There are many fabulous industry awards and “best of” lists that public relations teams help their clients go for every year. These include everything from the Stevie Awards and the EOY (Entrepreneur of the Year) to best workplace awards like those sponsored by Inc. and others.

Hot Startups Join Axis Innovation at NYSE

Flack's Revenge

Beam Semiconductor : Develops active phased array wireless transceivers to support multi-gigabit per second data rates.

No. 1 press interview tip: The microphone is always on

PR Daily

While being videotaped for a documentary on HBO, he went to the bathroom while still wearing the wireless microphone. Durst, suspected of three murders, mumbled to himself, while in the restroom and still wearing a wireless microphone, "What the hell did I do?

3 ways to make captivating videos

PR Daily

Instead, invest in decent shotgun and wireless lavalier microphones, and remember that the closer the microphone is to your subject, the better your audio will be. Throughout the world, businesses are embracing video in their PR and marketing strategies—and with good reason.

Behind the Headlines With Sophie Raine

Cision

Firstly, we proved that we can deliver on large-scale events from our work with Live Nation, including the execution of Wireless 2015 and the Kopparberg Urban Forest 2014 and 2015. If your PR strategy looks the same as your competitors, progress will be a challenge.

How to use Twitter Audience Insights for Marketing

Shift Communications

You also get mobile data such as wireless carrier and device types. Twitter just rolled out its Audience Insights tool to all Twitter Analytics and Ads users. How can it benefit your marketing and communications program? What It Tells You.

Announcing the finalists for the 2015 Media Relations Awards

PR Daily

Verizon Wireless, Verizon Wireless Chicago Destination Store Grand Opening. We asked to see your plans, pitches and earned media coverage.

11 Shrewd PR and Marketing Predictions You Can Bank On

Sword and the Script

The ability to touch and feel is a novelty to a generation weaned on wireless.”. by Frank Strong. The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016.

Hotspot blocking continues to trouble Marriott critics

PR Daily

The question at hand is what measures a network operator can take to detect and contain rogue and imposter Wi-Fi hotspots used in our meeting and conference spaces that pose a security threat to meeting or conference attendees or cause interference to the conference guest wireless network.

How to create video on a shoestring budget

PR Daily

You can get high-quality video through affordable tools such as your own phone, says Jeremy Godwin, a manager on Verizon Wireless' culture and employee communications team. Editor's note: This story is taken from Ragan Communications' distance-learning portal. Ragan Training.

Celebrity or expertise – which is more important for an influencer campaign?

Media Bullseye

I’d have to guess that if timing had been different, every wireless company would have tried to recruit Hedy Lamarr as an influencer. Influencer identification is one of the more important aspects of a public relations, marketing, or communications program.

A telecom company holding a red carpet PR event? Verizon kinda pulled it off.

Communications Conversations

You are correct – we have worked for years with tech bloggers but we also work with various lifestyle bloggers because wireless devices are now used in facets of everyone’s life (or could be!).

Snap’s ‘Spectacles’ are now available to everyone

PR Daily

Spectacles sync to your wireless phone and allow you to record 10-30 seconds of video, essentially enabling users to record and share more cool content on the platform. Snapchat’s parent company, Snap, is beefing up buzz by offering “Spectacles” to all.

Sprint poaches former Verizon ambassador

PR Daily

Those ads touted Verizon Wireless, but now it appears that Marcarelli has switched teams. One of the most recognizable ad campaigns among mobile phone providers in recent years starred the bespectacled Paul Marcarelli traveling the country asking, “Can you hear me now?”.

Canon All in One Printer ONLY $49.99 (Reg $199.99)

Mora Communications

Canon All in One Printer ONLY $49.99 (Reg $199.99) Print great quality photos and documents with this Canon – PIXMA TS9020 Wireless All-In-One Printer – White/Black that is available for ONLY $49.99

Traveler Expectations for In-Flight Technology

Cision

Not long to go now boys…For those of you taking an electronic device eg ipad, ipod touch or android don’t forget to download the free Virgin Entertainment app so that you can access the wireless in-flight entertainment.

How Amazon lost and Rhino Security Labs won the media with Amazon Key

Axia PR

Cybersecurity company Rhino Security Labs exploited an authorization point in the wireless connection to take the entire device offline. 2 companies respond in very different ways to a PR crisis. In October 2017, Amazon debuted Amazon Key, its answer to the ongoing problem of porch theft. Home delivery of everything from groceries to jewelry has become ubiquitous as Amazon’s market share grows and influences American shopping patterns.

How Amazon Uses Brand Storytelling to Inspire Investment

Beyond PR

Communicating brand value to executives and investors isn’t about splashy websites or luxurious launch events. Instead, it is about storytelling, using a narrative to add value to existing perceptions that can either be backed up by your current product or supported by your prospective plans.

How to conduct a successful PR media tour

PR Daily

Also, be sure to check the wireless connection at your destination if possible. PR agency professionals rely heavily on digital communication, but face-to-face interactions, such as “deskside” meetings can be invaluable.

3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

An example of big data in action is Walt Disney’s use of the wireless tracking “MagicBands” in their parks. The term “Big Data” has come into play more and more since 2011. But just what is it, and how is it used?

How to benchmark storytelling, expertise and the latest digital media strategies

PR Daily

Leaders from Fortune 500 companies and other prominent organizations will gather to hear case studies from organizations including McDonald’s and Verizon Wireless. You’re a senior communications pro.

3 all-too-common killers of corporate videos

PR Daily

Microphone: RodeLink Wireless Filmmaker kit ($399). Well-executed corporate videos can attract and retain enthusiastic audiences. Done poorly, though, they will send potential viewers fleeing in droves. Bad audio, poor camera work and unflattering lighting are typical of amateur videos.

Trainwrecks: 7 PR Disasters from 2016

TrendKite

Also, part of the challenge is most people interact with their Samsung device through wireless carriers like AT&T and Sprint, who did not want their own brands to be damaged by more talk of the problem. Seasoned PR pros know that a crisis can hit out of left field and, with the help of social media, escalate like wildfire. Every year there are a few PR disasters that stand out for being - well, really awful. The past year did not disappoint.

Storytelling or Story-selling? The Hollywood Blockbuster

The Stalwart Blog

Self-aware of its own flagrant use of product placement, the film mocks the corporate sponsorship dynamic as the dinosaur park strikes a deal to name its most recent attraction “Verizon Wireless Presents The Indomonius Rex”.

Film 12

How A Fake Taxidermist Is Keeping AT&T On Its Toes

Waxing UnLyrical

Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR). Vest-less Now, I am not, and have not been, an AT&T customer (I’m quite happy with Verizon Wireless). You’ve been using Twitter quite delightfully to poke fun at AT&T’s wireless service.

Silver Anvil Preview: 5 Questions With NY1’s Pat Kiernan

PRSay

That short-form version of the news hits my viewers’ wireless device at the same time it hits mine. After waking up early to deliver the news as the morning anchor for cable channel NY1 , Pat Kiernan is waiting on the L train, making his way home to Brooklyn.

Why 99% of companies should completely forget about brand journalism

Communications Conversations

Who wants to get their news from a wireless service provider? Relatively recently, Verizon joined a number of big companies in the business of brand journalism. The new site, SugarString (interesting name, right?), is full of original content produced solely by Verizon.

Paid Social: Cliff Notes to 3 Social Media Studies

Sword and the Script

And among telco customers, conversations that started with a negative Tweet resulted in higher brand favorability as well as 3X higher willingness to pay for their monthly wireless plan, compared to those whose original Tweet was positive,” according to Wayne Y.

6 great ways to make videos engaging

PR Daily

Bauer recommends the RodeLink Wireless Filmmaker Kit, which includes a transceiver, receiver and lavalier mic. “It It’s not easy to create engaging videos. That’s why many corporate YouTube channels are video graveyards of talking-head interviews, boring product demos and leftover B-roll.

Googling Ancient Oakwoods, Yahoo!, and Harnessing Difference

ZudePR

From “the van” it’s 25 minutes’ drive to get a mobile or (reliable) wireless signal. A Post About Being Different. Three times a year my family and I visit a friend’s static caravan in a remote part of Argyll. Castle Sween , it’s called. No-one’s ever heard of the place.

Verizon settles with FCC in customer-tracking probe

PR Daily

For Verizon Wireless, the term “supercookie” has nothing to do with Girl Scouts. Instead, it means paying $1.35 million in fines. This week, the Federal Communications Commission announced the findings of its investigation into Verizon’s use of supercookies to track users’ online actions.

My Business Is 20 Years Old! 20 Lessons for Longevity

Solo PR Pro

This month, I’m celebrating 20 years as a Solo PR Pro. I can’t really wrap my brain around it, but there’s one thing I know for sure: that’s a long time!