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PR Profiles: A Conversation with Gini Dietrich

Agility PR Solutions

Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. We needed to […].

Resources 148
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Neuromarketing’s impact on engagement—4 examples of how it’s used

Agility PR Solutions

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads.

Examples 101
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The Golden Rule of Persuasion

Doctor Spin

“Priming social concepts can have multiple effects across psychological systems, but understanding how these effects occur and how they are distilled into nonconscious social actions is crucial for understanding nonconscious behavior.” Source: European Journal of Social Psychology 2 Bargh, J. What have we been priming all these years?

eBook 52
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In Memoriam: Patrick Pollino, APR, Fellow PRSA

PRSay

The Boston Chapter honored him with the 2006 Diane Davis Beacon Award for lifetime achievement in public relations. He served in local, regional and national positions with PRSA, including as president of Boston’s PRSA Chapter. Pollino chaired the 1998 PRSA International Conference (today known as ICON) in Boston.

Local 78
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On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

Deirdre Breakenridge

Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. About Our Sponsor, Spin Sucks. Our mission? To change the perception of the communications industry.

Community 293
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Executive Leadership: Shifting Focus from Outside to Inside

PRSay

As vice president of Integrated Leadership Institute and a consultant, executive coach and workplace trainer since 2006, M.J. Shifting to an internal focus and practicing authenticity will positively impact your team dynamic and ultimately enhance the outside perception of your team and organization. Clark, M.A.,

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S&T Live Recap: Kami Huyse, APR, on How AI Can Enhance Your Work

PRSay

Just as people were hesitant to join Twitter when it launched in 2006, with AI there’s an adoption curve, she said. The technology “will put out an entire paragraph and all the sentences will be about the same length.” Text generated by AI often contains filler words and adverbs and uses the passive voice, she said.