The Lifecycle of a Media Relations Pitch

Bad Pitch Blog

2006 Stuttgart uploaded by magnetisch Based on the popularity of the last post , I’m linking to a presentation outlining the lifecycle of a media relations pitch. Check out the back story here. tags | public relations | PR | media relations | media | good pitch | bad pitch | bad pitch blog

Creative Use of ProfNet Gets Ink

Bad Pitch Blog

NEW YORK, NY—December 19, 2006—The Morris + King Company (MKC), one of the country’s most innovative and accomplished public relations and integrated marketing firms, today issued the first-ever “Best ProfNet Queries of the Year” list. Compiled from a collection of 52 weeks worth of email queries from PRNewswire’s ProfNet service, this list chronicles the funniest, most unique and peculiar reporter queries of 2006. Nov 17, 2006 05:00 PM 1.

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My My, We're BlogTalkRadio-ing

Bad Pitch Blog

You have the option to download and/or stream shows from your own page and hand them out accordingly in a couple of months as “Best of…2006.” As a public (PR) service I’m suggesting an ideal tactic for CEOs of the world who do not see the value in a blog or are too good or busy for a blog, but definitely want (need) to reach online audiences. Rather than sending a bad pitch (or a good pitch that results in a bad interview), there is BlogTalkRadio.

Radio 40

Cut & Paste PR Spam

Bad Pitch Blog

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer. OK folks. Those who know me personally will represent and tell you that I am not a mean-spirited person. But wtf is this crap?

The Insecurity Blanket Pitch

Bad Pitch Blog

BTW, this is the follow-up after I ignored his original message.” -- From: PR GUY Sent: Monday, July 17, 2006 8:17 PM To: SHEL Subject: Re: CLIENT podcast Sorry. Our first episode premiered on February 15th, 2006, and was downloaded over 2000 times. Shel Holtz forwarded a blanket pitch sent to him that brings several basic lessons to mind. But before we unfold it, a word from Shel.

Bad Pitches? Do Less & More in 2007

Bad Pitch Blog

New Year’s resolutions are crap. It takes more than a new calendar and blind optimism to make a change in your life. But the Bad Pitch blog tries to provide timely, relevant content. So here are six media relations resolutions in a box—a healthy mix of doing less and doing more for better media relations in 2007. Write Less: Write what you want to say, then (to roughly quote Pulp Fiction) take your blow torch, pliers and get medieval on it. The more you edit, the better your pitches get.

Print 40

Brand Dysfunction

Bad Pitch Blog

It''s not our thing to make fun of folks, but heck it''s Christmas so I say, let''s do it! Ed Begley is an ok actor and I liked him on St. Elsewhere, he was craggy good as the hairdresser and Ruth''s love interest on Six Feet Under. And the other week I met him at a party and let me tell you this guy is "circus tall" (reference Vince Vaughn in the cable sleeper I Love Your Work, a showy and not entirely dull film).

Brand 40

Ken Lay’s Dead? Let’s Pitch the Client!

Bad Pitch Blog

From: Dave Overton Sent: Wednesday, July 05, 2006 12:27 PM To: Beucke, Dan Subject: [NEWMANPR] - Why the demise of Ken Lay? When we heard the unfortunate news about Ken Lay’s passing, we knew the coverage would get ugly. Visions of really bad headlines flashed into our head. This is worse. Here we have an uncouth, opportunistic “unprofessional” trying to use Lay’s death to create media attention for his client.

Who Pitched Christmas?

Bad Pitch Blog

Slick here. On behalf of the Bad Pitch Blog, I want to wish you and yours all the best during this holiday season. I’m all about the c-word and the 3 ho’s. These guys are a bit more politically correct. Anyways, they tell me I’ll be working over the break, but who knows. So until next time, keep those bad pitches coming. Slick’s gotta eat. tags public relations PR media relations media good pitch bad pitch bad pitch blog

Is Your Swag Lipstick on a Pig?

Bad Pitch Blog

Yeah, we’ve been quiet. It’s the holiday season, get used to it. As we sift through the backlog of media relations atrocities sent to us, we submit this true story. At a recent PRSA awards dinner, Cincinnati Enquirer managing editor Hollis Towns brought a curious prop to show the crowd—a box crammed with media kits. The box did not hold stacks of folders, ready to pop like a roll of biscuit dough, or heaps of the trendier, more compact electronic media kits.

(Why) Should We Bother

Bad Pitch Blog

Boy + Girls: Let’s pause from talking about Katie Holmes and Tom Cruise’s “relationship” to wonder if PR professionals have become unnecessary. Does anyone need us anymore? Keeping clients happy was once a cakewalk. PR professionals merely had to write up press releases with some good words in them, get the messages right, and pick up some ink. Then suddenly everyone became aware of the capabilities and value of so-called real PR.

HWH Public Relations’ Spam E-Mail Tactics

Bad Pitch Blog

available on April 7, 2006 - substantially less than other registrars. In continuing with its tradition of providing its consumers with economical and easy-to-use web, domain and marketing packages, as well as best in class customer service, Dotster will offer this discounted rate until April 13, 2006 through its 1495eu coupon code." HWH Public Relations/New Media gets the distinction of being the first agency, in its entirety, to be out-ed by the Bad Pitch blog.

Bad Pitches by the Pound

Bad Pitch Blog

This includes our signature dish: "Three Strikes and You''re Out-ed." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. Quietly under Google’s radar, COMPANY.com launched on May 16, 2006 disrupting Google’s announcement to be the first and only company to take a slice of the pay-per-click video advertising pie. We''ve started a Bad Pitch Buffet of sorts.

Much Ado About Nothing

Bad Pitch Blog

With apologies to The Bard , set your microscope on hella-small as we examine the lamest part of most any news release—the boilerplate. The Bulldog Reporter defines boilerplate as “text that is reused, as at the end of a news release or in a legal document. The fascinating origin of the word is discussed in "The Skinny" book.” Legal document? That alone should raise a red flag. The boilerplate means well.

Hot Babes with Leather Balls and Cool Bookies

Bad Pitch Blog

From: Charlie Bernard Sent: Friday, July 07, 2006 10:32 AM To: ANONYMOUS Subject: Story Idea Hello NAME , Are You Ready For Hot Women, Gambling, and Football?!?!?!?! We were dealt into the next bad pitch by an anonymous member of the news media. It was sent from a firm that has been outed before. So we edited the pitch to keep the media outlet’s identity anonymous instead of the person pitching it. All edits are in BOLD and CAPS. I had to forward this pitch to you.

Picture This Bad Pitch

Bad Pitch Blog

In a short period of time, the Bad Pitch blog has seen a lot of crappy media relations. But this is a first—a pitch so bad the reporter outed it on Flickr. Not sure what Flickr is? No cookie for you. There are plenty of ways Flickr can keep your PR skills sharp. Check it out. ROBTv’s Michael Hainsworth can be seen on The Business News. His blog has me convinced he’s equally qualified to work on The Daily Show.

There's The Pitch From HR

Bad Pitch Blog

This from someone at RLM who isn’t as wily as I am. Turns out that PR folk are not the only ones who send bad pitches! As we know, our HR colleagues pitch all day, every day. When they recruit, they’re pitching. When they announce inevitably negative changes to benefits packages, they’re pitching. You get the idea. Last week, a zealous HR pro (her title is Manager, Talent Development) sent an e-mail to a former employee at my agency.

Oxfam’s Social Media Relations Raise Awareness and Funds

Bad Pitch Blog

Instead the Gold Group helped Oxfam capitalize on a unique donation from actress Keira Knightley—a Vera Wang dress she wore to the 2006 Oscars. Just when you thought we were all Bad, here''s Glinda the Good Pitch. Glinda is a badge of honor bestowed on some of the good pitches we get. This one comes from Jeff Greene and the Gold Group on behalf of global relief agency Oxfam. Oxfam brings us an interesting case study on social media relations’ ability to raise awareness.

Anaheim Mayor Pitches American Idol?

Bad Pitch Blog

From: NAME on Behalf Of John James Nicoletti Sent: Tuesday, March 21, 2006 2:50 PM Subject: ANAHEIM MAYOR AND CITY COUNCIL URGE SUPPORT FOR LOCAL AMERICAN IDOL CONTESTANT Please contact me with further questions regarding this release. Ex-journo Gary Goldhammer sends us this waste of taxpayer dollars as the Mayor of Anaheim tries to cash in on one citizen''s 15 minutes of fame.

Good Pitches, Social Media bring Chevy Success

Bad Pitch Blog

We knew Glinda would be back as soon as we glanced at this pitch from The McGinn Group’s Nellie Lide. Subject: chevy''s trying more co-creation Kevin- Some lucky (and talented) Gen Yers will create Chevy’s 2007 Super Bowl Ad. Here’s the blogger press release: [link]. Thanks, Nellie [Sig File] - In addition to the wicked-short length and link to the news release, here’s why this good pitch gets a Glinda, our badge of honor.

Let Bad Pitches Come to You

Bad Pitch Blog

Want to stay up to date on the Bad Pitch Blog but not interested in RSS? Check out the sidebar and you''ll see we now offer Feedblitz. Just enter your email, hit enter and you''ll be signed up to receive our posts in your email inbox shortly after we hit publish

10 Award-Winning Hacks

Bad Pitch Blog

Back in May, my PRSA chapter judged another chapter’s annual awards program. Fifteen binder-stuffed boxes were sent for our review. Spending time with one of those BIG boxes inspired some ideas on how to improve award entries. Follow Directions If you’re told you’ll be judged on measurable objectives, you’d better put some in your entry. It sounds obvious, but it was amazing how many entries ignored this completely.

Print 40

The Bare Ass Booze Pitch

Bad Pitch Blog

Nudity and liquor seem like a sure-fire combo to get the media’s attention. After all, this headline got your attention. But sometimes PR people can over share on behalf of their clients. This is one of those times. This news release posing as a pitch was forwarded by a Philadelphia-based reporter to "Trebuchet," a fan of the Bad Pitch blog. She is also the author of the wonderfully-written Legwarmers. If you think we’re funny, check out Legwarmers. Butt first… - Subject: Alert!

The Spectre of Doom Pitch

Bad Pitch Blog

Subject: Kiefer Sutherland foils terror plot at shopping mall From: SENIOR AE To: SENIOR AE Sent: Thursday, February 16, 2006 6:11 PM The most recent episode of "24" on FOX had terrorists releasing nerve gas into the ventilation system of a fictional shopping mall. A DC-based communications blog received the latest bad pitch. We’re calling it the Spectre of Doom pitch.

A News Release is NOT a Pitch!

Bad Pitch Blog

Poynter’s Amy Gahran will delete any unsolicited news releases sent to her, labeling them as spam. Techdirt also joins the discussion with reference to Valleywag’s snarky ire for Tech PR''s approach to media relations. You should read the comments at all of these posts. That is, unless you haven''t eaten breakfast yet. Are these responses to PR people harsh or too general? Does it really matter? If you''re trying to reach Amy Gahran with news, it''s her preferences that matter.

Bad Pitch Blog World Tour

Bad Pitch Blog

OK, we have more geographic reach online than off, but Richard and I are out and about spreading the good word about bad pitches and wanted to let you know the details. Cue the ad. This morning I’m in Chicago presenting at Ragan’s 10th Annual Strategic Public Relations Conference. Richard will be conducting a “Full Frontal” seminar for Mediabistro on September 28 at their West Hollywood offices.

MAYO Responds to Slick

Bad Pitch Blog

The Bad Pitch blog received its first response from someone it outed. We’ve outed eight offenders since starting this party nine months ago. MAYO is the first to engage in the conversation around their Slick-worthy pitches. We always email the guilty parties when we award them a badge of dishonor. But MAYO’s response is not exactly what I expected. You''re an idiot, but thanks for promoting our news releases! I will try to remove you.

Strike Three: MAYO Communications is OUTed for Auto Pilot PR

Bad Pitch Blog

Hold the MAYO. Oh, wait. You can’t hold it, or stop it. Asking MAYO to stop sending you pitches news releases doesn’t work. After a request to stop, MAYO still sends bad pitches news releases to Blake Barbera. Barbera left the PR industry four months ago to pursue another career. Or perhaps to escape MAYO? My response to one of the five MAYOmail’s I received also went unanswered. As a result, George McQuade and Aida Mayo more than earn Slick, our badge of dishonor.

The Secret to More Coverage? Fewer Pitches

Bad Pitch Blog

Note to Self: Find the person at Bacon’s that updates Media Map profiles. See if we can put visual aids in our profiles to clearly communicate our rules of engagement* to the learning-impaired kids that spam us with noise like this. Hello! AGENCY was honored yesterday by the NON-PROFIT for our creative work documenting the distribution of donations to Katrina victims. Below is a release detailing the ceremony and the work done. I’ve also attached a photo of AGENCY OWNER receiving the award.

Media Relations Angst in August?

Bad Pitch Blog

We received a question from a reader we’ll refer to as Nonplussed. Nonplussed is pitching for a couple of clients to trade, business and consumer media and experiencing a dramatic dip in August coverage. He writes: “I never knew there was an official downturn (I came here from working in broadcast) and it would have been really nice to anticipate before getting bombarded by clients asking why they haven’t had any traction in a while. They’re on vacation” doesn’t seem to be working.

Snakes On A Soapbox

Bad Pitch Blog

I knew that would get your attention. Last year the phrase was “couch jumping,” alluding to did you go off the deep end? This time it’s “Anakes On A Plane,” meaning have you hyped a new product on a blog or a vlog and did it totally screw with corporate expectations?

Web 40

The Bad Pitch Blog’s Road Trip

Bad Pitch Blog

The Bad Pitch Blog is hitting the road and spreading the word about what NOT to do to achieve media relations success. We’re presenting at Ragan’s 10th Annual Strategic Public Relations Conference in Chicago from September 21-22. There is also a Wiki for the event, PR Rehab. Richard will be unable to join me, but you can. As a Ragan speaker, I can invite one person to the conference for half price. If you are serious about attending, let me know and I will facilitate.

Sex in the City Pitch

Bad Pitch Blog

From: NAME Sent: Tuesday, April 25, 2006 7:09 PM To: FRIEND of BPB Subject: Long time no see Hi, I''m just getting around to organizing all of the business cards and contacts that I''ve collected since Thanksgiving 2005. This pitch might remind you of Sex in the City. It reminds the Bad Pitch blog of Clueless. Thanks to our friend for sending this along. We shall respect your request for anonymity. That said, lets do this.

10 Reporter Hacks

Bad Pitch Blog

Pardon the pun, but the Bad Pitch blog is pleased to bring you 10 tips to improving your approach to media relations. Now let’s be clear—the biggest media relations mistake people make is not taking the time to do their homework. This list is NOT a short cut to good media relations. It is a way to work smart vs. work hard (or work stupid). All Hail Google: You should be reading everything your reporter writes. Google News Alerts bring it to you.

Enthusiasm In Following-Up (and how!)

Bad Pitch Blog

This was supposed to be in my book Full Frontal PR, but the vagaries of editing and layout kept it from publication. I started working on a revision and decided it goes back in. Screw the editors, I say. There’s a breed of PR people out there that can get the meeting, do the interview and chat it up all day long on the phone with journalists. They have an anemic press book, though, and the buzz meter isn’t reporting the faintest blip.

I Invented The Bronx Cheer!!

Bad Pitch Blog

From: NSchulhof@aol.com Sent: Wednesday, January 25, 2006 1:20 PM Subject: (no subject) Please consider me for a Key Note Speaker at your next event, I am very effective and motivating, utilizing humor and experiences. A friend from a major business mag sends me this badly written and absolutely pointless piece of trash. It made me smile because it reminded me of the days when people would actually get responses from blindly sent e-mails! Ah innocence. How do we count the ways this sucks?

Say No to Microwave Media Relations

Bad Pitch Blog

From: Greg Brooks Sent: Wednesday, March 29, 2006 10:49 AM To: ''Betsy Cummings'' Betsy, long time no talk! An all too familiar Web fever is upon us. Clients, flush with cash, are one deceptive symptom of this malady. They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. Yet we all know media coverage does not happen overnight. If you’re doing your job, there is a ramp up period.

A Baby Controversy Is Born

Bad Pitch Blog

Ah congratulations, Tom Cruise. I digress. Lately I’ve seen a lot of news about the little ultrasound/sonogram machine he was carrying around for the birth of Suri (there’s a name bound to garner headlines just before a movie comes out, eh?). The American Institute of Ultrasound in Medicine was also talking a lot – getting press for their views that it’s kind of against the law and really bad for the inbound kid to be looked at so casually by a non-pro!

From Pitch to Pink Slip…Bad Pitches Equal Unemployment

Bad Pitch Blog

Pitches seem to be reaching an all-time low. It’s getting so bad that two people recently lost their jobs over pitches they distributed. Gawker tells us of a racist pitch so misguided that its sender is lucky if unemployment is the only consequence of her actions. The pitch is so negative you have to wonder if the client is considering legal action.

The "From Russia with Love" Pitch

Bad Pitch Blog

From: EMAIL Sent: Tuesday, February 28, 2006 9:22 AM To: PHIL Subject: Traditional Dating Sites Overshadowed.- Phil Gomes is a busy man. In between his new group blog, Talkshop , and the earSHOT podcast for Edelman, he spoke at last week’s New Comm Forum. Yet he still manages to read and react to bad pitches sent his way. During some rare downtime, he sent along the following gem.