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PR Profiles: A Conversation with Gini Dietrich

Agility PR Solutions

Spin Sucks was launched as an experimental agency blog for Arment Dietrich back in 2006, but quickly progressed from agency blog to industry resource. “We Gini Dietrich’s been part of a lot of PR projects, but she may be best known for the PESO model and Spin Sucks, a blog, podcast and book. We needed to […].

Agency 148
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Neuromarketing’s impact on engagement—4 examples of how it’s used

Agility PR Solutions

The practice of neuromarketing, which began in about 2006, has been employed by many brands. By using EEG and functional magnetic resonance imaging, it is a research technique that aims to find out what people are really thinking and feeling when they watch ads.

Examples 109
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On March 24th, The #PRStudChat Community Discusses How to Land Your 1st Job Like a PRo!

Deirdre Breakenridge

Spin Sucks was started in September 2006 by Gini Dietrich , an agency founder, author, blogger, CEO, and creator of the PESO Model and PESO Model Certificate. About Our Sponsor, Spin Sucks. Our mission? To change the perception of the communications industry.

Community 293
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How to Pivot Your Strategy Like Taylor Swift

PRSay

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. When unexpected challenges arise, even the most long-anticipated campaigns may have to wait.

Strategy 158
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Conference Recap: Vicente Fox on a Lifetime of Self-Determination

PRSay

As president of Mexico from 2000 to 2006, Fox made industrialization and global trade top priorities. Though Fox left the presidency in late 2006, he remains committed to the causes that defined his time in office. . “You were not born to be poor. You were not born to be a migrant. Political efforts. Charitable endeavors.

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#PRStudChat Celebrates Ethics Month with a September 21st Twitter Chat

Deirdre Breakenridge

Started in September 2006 by Gini Dietrich, the founder and CEO of Arment Dietrich, an integrated marketing communications firm, Spin Sucks mission is to change the perception people have of the PR industry. About Spin Sucks.

Ethics 263
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In Memoriam: Kathleen S. Kelly, Ph.D., APR, Fellow PRSA

PRSay

” In 2006, Galloway taught a graduate course with Kelly at the University of Florida, his alma mater. . “Her contributions in the classroom and her research, particularly research focused on philanthropy in the profession, strengthened the relationship between those who teach and those who practice.”