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For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. The post 7 Examples of Successful Press Release Boilerplates appeared first on Cision. Comms Best Practices Featured Best Practices news press release boilerplate examples MORE
It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. Any other examples to add? Several weeks ago, I wrote a blog post on bad email manners. Here are some of those responses: The fake forward. Lately I''ve been receiving emails disguised as forwarded messages (from PR publications no less). It''s a weak attempt to make it look like someone is forwarding you information when in reality it''s still an e-blast.”. MORE
There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to elaborate stunts and fun commentary, there’s plenty to experience on the user-generated video sharing site. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. . MORE
The post How You Can Use Content To Complement Email Marketing (including examples) appeared first on Prowly Magazine. Well-written content is the backbone of a successful email marketing strategy. It’s an essential element that supports your marketing efforts and offers the best approach to build a strong subscriber base – which is critical for any business success. In fact, 81% of leaders and 87% of visionaries place content at the center of their […]. MORE
I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. In each of the above examples, you can see how the suggested headline improved it. Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release. MORE
Read below to see an AP press release example format. This will be an example of a press release format that will show you what types of items you should include when writing a standard press release. Use This Press Release Example Format When Needed. MORE
While this won’t solve all the problems, it’s a perfect example of why you don’t wait until bad news gets absolutely worse before you start talking about it. The post Another good COVID-19 Crisis PR example appeared first on Public Relations Security. Let me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter. MORE
The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine. Magazine Public Relations new business press release press release example startupsDid you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help. MORE
Whether it’s the neighbor who mows the lawn at 7 a.m. on a Saturday or the woman who cuts in front of you in the elementary school drop-off line, bad manners are everywhere. The online world is no exception. Last year, I wrote a post about social media etiquette , matching social media errors to Jane Austen characters. As a follow up, here are a few email faux pas. Communicators with plenty of corporate experience have likely experienced these and cringed accordingly. MORE
I’ve seen two memorable examples of this recently—one conventional, the other more inventive. Example 1: North Carolina governor attacks the press. Example 2: Walmart Responds to The New York Times. In The Media Training Bible , I included a lesson called “ Three Things To Do When You’re Falsely Accused.” MORE
The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine. What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. MORE
For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. The post 7 Examples of Successful Press Release Boilerplates appeared first on Cision. Comms Best Practices Featured Best Practices news press release boilerplate examples MORE
Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires. Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts. earned media news media MORE
For example, when rumors surfaced […]. The post These 3 examples demonstrate how brand awareness impacts the bottom line appeared first on Agility PR Solutions. Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase. MORE
Here are four examples of earned media that have had a huge impact on different industries and movements this year. The post 4 Powerful Examples of Earned Media in 2020 appeared first on Critical Mention - Best Media Monitoring and Database Service. Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. MORE
For that, you’ll need some well-rendered travel content examples. The post 5 Incredible Content Marketing Examples From Travel Brands appeared first on Contently. Content Marketing Strategy Travel content marketing examples hospitality content travel contentWhen was the last time you took a true vacation? MORE
Below are a few real-world examples of exclamation point misuse, ranging from questionable to ridiculous. There’s a “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point. If you don’t remember it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had a baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point. MORE
Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine. MORE
Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach MORE
The post 10 Corporate Social Responsibility Examples You Should Know appeared first on Prowly Magazine. With growing expectations to “do good” in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there’s an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […]. MORE
I really appreciate his style and approach to the media and the general public, and I think he can set the example, not just for government entities, but also for businesses needing to explain to customers, partners, and investors, how Coronavirus will impact their organization. The post Governor Andrew Cuomo – good example of handling PR during pandemic appeared first on Public Relations Security. MORE
We’ve listed five highly effective CTA examples that will inspire your own! One of its best examples is their “Prepare for Launch” pop-up which encourages visitors to subscribe for an email campaign. Another excellent example of a CTA is Spotify’s website. The post 5 Highly Effective CTA Examples appeared first on Critical Mention - Media Monitoring. If you’re selling a product or service, you need a Call to Action (CTA). MORE
The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. MORE
The post 4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report appeared first on PR Warrior | Trevor Young. Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it’s a legal requirement. These reports tend to be dense and hard to read. MORE
The post How to respond to negative reviews (with examples & templates) appeared first on Agility PR Solutions. With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for local businesses and most read up to 10 reviews before trusting a local […]. MORE
It’s therefore easy to find multiple examples during even casual reading of news articles. The examples below are followed by discussion of the error and one or more revisions: 1. 10 examples and their easy fixes appeared first on PR Daily. Situating a participle or locating a clarifying phrase within a sentence can be tricky, even for seasoned communicators. To avoid prompting confusion—or, worse, derision—follow these tips. MORE
The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well. MORE
One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. The point is, if you’re talking to a younger audience, it’s probably best to stay away from examples they won’t understand and vice versa. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to. MORE
Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine. MORE
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?” MORE
Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]. The post Get Inspired With These 5 Examples of Top Brands Using Facebook in PR appeared first on PR Resolution — by CoverageBook. Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge. MORE
The post Leadership by Example appeared first on HMA Public Relations. Featured Networking and Professional Development Alison Bailin barrack obama Doc Rivers Kareem Abdul-Jabbar Keisha Lance Bottoms Leadership Leadership by Example | HMA Public Relations Local First Arizona Martin Luther King Jr Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do. MORE
The post How to Build an Effective Media List (w/ Tools & Examples) appeared first on Prowly Magazine. A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach. Because pitching the right media contacts is crucial to getting press coverage, I covered everything you need to know about media […]. MORE
The post 4 examples of successful virtual events in 2020—and what made them work appeared first on Agility PR Solutions. MORE
The post If You Want To See Change, Set an Example appeared first on culpwrit. By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo. As she was always very curious about the world, from a young age she took every […]. MORE
The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels. MORE
Towards […] The post 3 New Product Press Release Examples & Template to Get Your Product Seen appeared first on Prowly Magazine. Magazine Public Relations Uncategorized new product press release press release example press release templateThe success of your new product press release getting published in the news can often decide on the success of your product/sales. MORE
Here are 10 fine examples: 1. One great example is its # YearInSearch campaign , which poignantly highlights top searches and news stories from the previous year. Getting people excited about feminine products can be a tough sell, so Always’ strategy of associating its brand with the larger cause of female empowerment is a great example of savvy storytelling. The post 10 spellbinding examples of social media storytelling appeared first on PR Daily. MORE
The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine. Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. MORE
You can physically experience this yourself by watching the video: 3) What are some examples? So, what are some good examples of storytelling? Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. The third and final example, I’d offer is a video from The Wolf services by HP. MORE
Examples Related Topics PR Daily
SEPTEMBER 29, 2020
The post 5 examples of clever, creative COVID-19 pivots appeared first on PR Daily. The pandemic is forcing businesses to adapt or wither away. Take heart — and maybe borrow an idea or two — from these savvy strategic swivels.
HMA Public Relations
JUNE 3, 2020
The post Leadership by Example appeared first on HMA Public Relations. Featured Networking and Professional Development Alison Bailin barrack obama Doc Rivers Kareem Abdul-Jabbar Keisha Lance Bottoms Leadership Leadership by Example | HMA Public Relations Local First Arizona Martin Luther King Jr Intelligence, courage and excellence are just a few of the many skills great leaders embody. During these uncertain times, we turn to those leaders to advise us on what to do.
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Cision
DECEMBER 1, 2017
For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. The post 7 Examples of Successful Press Release Boilerplates appeared first on Cision. Comms Best Practices Featured Best Practices news press release boilerplate examples
Prowly
OCTOBER 12, 2020
The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine. Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network.
Critical Mention
APRIL 10, 2019
We’ve listed five highly effective CTA examples that will inspire your own! One of its best examples is their “Prepare for Launch” pop-up which encourages visitors to subscribe for an email campaign. Another excellent example of a CTA is Spotify’s website. The post 5 Highly Effective CTA Examples appeared first on Critical Mention - Media Monitoring. If you’re selling a product or service, you need a Call to Action (CTA).
Cision
NOVEMBER 29, 2017
For inspiration, see the below examples of company boilerplates that get the job done. Example – LendingTree: [link]. The post 7 Examples of Successful Press Release Boilerplates appeared first on Cision. Comms Best Practices Featured Best Practices news press release boilerplate examples
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Critical Mention
SEPTEMBER 24, 2020
Here are four examples of earned media that have had a huge impact on different industries and movements this year. The post 4 Powerful Examples of Earned Media in 2020 appeared first on Critical Mention - Best Media Monitoring and Database Service. Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future.
Meltwater - PR
APRIL 14, 2020
Press releases are a staple of the PR professional’s world. Simply put, they help bring visibility to a brand. However, some are written more effectively than others.Let’s take a look… Read More >>>. PR & Comms Media Outreach
Axia PR
JULY 1, 2020
Earned media is the coverage your company gets without paying for it. This isn’t done through self-promotion or advertisements nor posting news releases on PR newswires. Earned media shouldn’t be confused with paid media, which would be paying influencers or running social media ads. It is distinctly different from owned media as well, which is the attention your company’s website attracts. earned media news media
Prowly
SEPTEMBER 13, 2020
Luckily, some of them are still up-to-date – and I’m about to cover the best examples of those. The post 7 Basic (Yet Brilliant) Examples of PR Tactics That Work appeared first on Prowly Magazine.
Prowly
AUGUST 27, 2020
The post Media Pitching 101 – Tips & Examples to Get Coverage appeared first on Prowly Magazine. What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it.
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Rock the Status Quo
MARCH 26, 2015
Rock The Pitch #13 This critique has nothing to do with bad luck. It’s ALL GOOD, baby!! Thanks and a shout out to Marlene Srdic , editor of Life Refined magazine and a fashion/beauty blogger at StyleSizzle , for sending this to me. Here’s what she said… Hi Carrie, Took a quick peek through my email and remembered this pitch, which turned into a 6-page feature in Life Refined magazine.
Contently - Strategy
AUGUST 28, 2019
For that, you’ll need some well-rendered travel content examples. The post 5 Incredible Content Marketing Examples From Travel Brands appeared first on Contently. Content Marketing Strategy Travel content marketing examples hospitality content travel contentWhen was the last time you took a true vacation?
Muck Rack
FEBRUARY 27, 2020
3 PR pitch examples that resulted in media coverage
The Stalwart Blog
APRIL 7, 2020
While this won’t solve all the problems, it’s a perfect example of why you don’t wait until bad news gets absolutely worse before you start talking about it. The post Another good COVID-19 Crisis PR example appeared first on Public Relations Security. Let me interject a little bit of good news or at least a silver lining through the whole Coronavirus pandemic crisis PR matter.
The Resolution Blog
MARCH 27, 2020
Good ideas stand the test of time so we’ve gathered together some of our favourite examples of PR on Facebook […]. The post Get Inspired With These 5 Examples of Top Brands Using Facebook in PR appeared first on PR Resolution — by CoverageBook. Facebook is nothing new to the world of PR and with so many brands using it, creating a PR campaign that sticks out against the noise yet resonates with your brand can be a challenge.
Agility PR Solutions
SEPTEMBER 16, 2020
The post 4 examples of successful virtual events in 2020—and what made them work appeared first on Agility PR Solutions.
PR Daily
MAY 17, 2019
It’s therefore easy to find multiple examples during even casual reading of news articles. The examples below are followed by discussion of the error and one or more revisions: 1. 10 examples and their easy fixes appeared first on PR Daily. Situating a participle or locating a clarifying phrase within a sentence can be tricky, even for seasoned communicators. To avoid prompting confusion—or, worse, derision—follow these tips.
Prowly
AUGUST 18, 2020
The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. I started my marketing career as a link builder at a digital agency. I remember the toil of spending hours finding prospects and pitching content, often achieving little in return.
Prowly
JUNE 3, 2020
The post 10 Corporate Social Responsibility Examples You Should Know appeared first on Prowly Magazine. With growing expectations to “do good” in society, companies are finding innovative ways to use the principles of Corporate Social Responsibility (CSR). Additionally, there’s an economic incentive to invest in CSR. Business Professor Alex Edmans found that the 100 Best Companies To Work For in America beat their peers in stock returns by 2-3%. That’s […].
PR Warrior
DECEMBER 19, 2016
The post This is one of the best examples of small business content marketing you’ll see anywhere in the world appeared first on PR Warrior | Trevor Young. When it comes to social media and content marketing, The Goulet Pen Company leaves behind most businesses. And I’m not talking just small businesses here; you can safely include many large companies and organisations as well.
PR Daily
APRIL 7, 2015
It described four egregiously rude email tactics and asked PR Daily readers to share their own examples. Any other examples to add? Several weeks ago, I wrote a blog post on bad email manners. Here are some of those responses: The fake forward. Lately I''ve been receiving emails disguised as forwarded messages (from PR publications no less). It''s a weak attempt to make it look like someone is forwarding you information when in reality it''s still an e-blast.”.
Prowly
MAY 30, 2019
Towards […] The post 3 New Product Press Release Examples & Template to Get Your Product Seen appeared first on Prowly Magazine. Magazine Public Relations Uncategorized new product press release press release example press release templateThe success of your new product press release getting published in the news can often decide on the success of your product/sales.
Prowly
AUGUST 13, 2019
The post How To Write a Press Release to Get Press Coverage For Your New Business (with Examples) appeared first on Prowly Magazine. Magazine Public Relations new business press release press release example startupsDid you just start a new business? If you don’t have a story idea for your business, don’t even try to inform the media about it. If you’re willing to learn, let me try to help.
PR Daily
MARCH 17, 2015
Whether it’s the neighbor who mows the lawn at 7 a.m. on a Saturday or the woman who cuts in front of you in the elementary school drop-off line, bad manners are everywhere. The online world is no exception. Last year, I wrote a post about social media etiquette , matching social media errors to Jane Austen characters. As a follow up, here are a few email faux pas. Communicators with plenty of corporate experience have likely experienced these and cringed accordingly.
PR Warrior
JANUARY 11, 2017
The post 4 INSPIRING EXAMPLES: How to tell your brand story via an end-of-year report appeared first on PR Warrior | Trevor Young. Large companies with lots of shareholders tend to publish annual reports. Indeed, for publicly-listed companies, it’s a legal requirement. These reports tend to be dense and hard to read.
Ishmael's Corner
JULY 19, 2020
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”
Agility PR Solutions
NOVEMBER 24, 2019
For example, when rumors surfaced […]. The post These 3 examples demonstrate how brand awareness impacts the bottom line appeared first on Agility PR Solutions. Generating revenue for your business requires more than a good sales team. Your marketing strategy, especially brand awareness, plays a critical role in convincing people to make a purchase.
PR Fuel
OCTOBER 15, 2020
Read below to see an AP press release example format. This will be an example of a press release format that will show you what types of items you should include when writing a standard press release. Use This Press Release Example Format When Needed.
The Stalwart Blog
MARCH 30, 2020
I really appreciate his style and approach to the media and the general public, and I think he can set the example, not just for government entities, but also for businesses needing to explain to customers, partners, and investors, how Coronavirus will impact their organization. The post Governor Andrew Cuomo – good example of handling PR during pandemic appeared first on Public Relations Security.
The Stalwart Blog
FEBRUARY 4, 2015
One of the biggest lessons I’ve learned over the years is the importance of considering your audience when providing examples. The point is, if you’re talking to a younger audience, it’s probably best to stay away from examples they won’t understand and vice versa. Whether you’re giving a speech, writing an article or just having a conversation, it’s key to keep in mind who you’re talking to.
Agility PR Solutions
NOVEMBER 25, 2019
The post How to respond to negative reviews (with examples & templates) appeared first on Agility PR Solutions. With today’s average customer online and connected, every individual has a voice and a platform to share their experiences and opinions of the businesses they engage with — and these perspectives matter. In fact, 86 percent of consumers report reading reviews for local businesses and most read up to 10 reviews before trusting a local […].
PR Daily
MARCH 15, 2016
Below are a few real-world examples of exclamation point misuse, ranging from questionable to ridiculous. There’s a “Seinfeld” episode in which Elaine breaks up with her boyfriend over his failure to use an exclamation point. If you don’t remember it, Elaine’s boyfriend had written down some phone messages, one of which said that her friend had a baby. Elaine found it “curious” that he didn’t think someone having a baby warranted an exclamation point.
Sword and the Script
JANUARY 25, 2020
You can physically experience this yourself by watching the video: 3) What are some examples? So, what are some good examples of storytelling? Here are three: First, the “ Homeward Bound ” story by Google is an amazing example. Watch it here: Second, the “ Empowering Next-Gen Game Designers ” campaign by Intel is a solid example for B2B marketing organizations. The third and final example, I’d offer is a video from The Wolf services by HP.
Culpwrit
FEBRUARY 3, 2020
The post If You Want To See Change, Set an Example appeared first on culpwrit. By Marilou Terrones Flavia Vigio, Vice President of PR & Corporate Communications at HBO Latin America, was born and raised in Brazil, where she lived in several of the country’s largest cities, including Rio de Janeiro and Sao Paulo. As she was always very curious about the world, from a young age she took every […].
Cision
DECEMBER 8, 2015
I’ve made up these examples (didn’t want to call any companies out and embarrass them by pointing out their lousy headlines) to fit some of the bigger categories of bad headlines I’ve seen. In each of the above examples, you can see how the suggested headline improved it. Look, man, if writing press release headlines was easy, everyone would do it. It takes effort to get a reader’s attention, pique their curiosity and get them to click your headline to read your press release.
Prowly
MARCH 23, 2020
The post How to Build an Effective Media List (w/ Tools & Examples) appeared first on Prowly Magazine. A media list (also sometimes called a press list or media contacts list) is a document with a list of media contacts: journalists, reporters, media influencers, bloggers, and more. They’re used for media outreach. Because pitching the right media contacts is crucial to getting press coverage, I covered everything you need to know about media […].
Prowly
MAY 22, 2020
The post How You Can Use Content To Complement Email Marketing (including examples) appeared first on Prowly Magazine. Well-written content is the backbone of a successful email marketing strategy. It’s an essential element that supports your marketing efforts and offers the best approach to build a strong subscriber base – which is critical for any business success. In fact, 81% of leaders and 87% of visionaries place content at the center of their […].
5W PR
JUNE 4, 2020
There’s a general rule of thumb that people can “learn just about anything” on YouTube – and the entertainment value is high, too. From educational content to silly videos, to elaborate stunts and fun commentary, there’s plenty to experience on the user-generated video sharing site. Recently, though, new and unique topics have been trending on YouTube, underscoring how the platform is both art imitating life and life imitating art. .
PR Daily
JANUARY 22, 2015
I’ve seen two memorable examples of this recently—one conventional, the other more inventive. Example 1: North Carolina governor attacks the press. Example 2: Walmart Responds to The New York Times. In The Media Training Bible , I included a lesson called “ Three Things To Do When You’re Falsely Accused.”
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