Five Easy SEO Tricks to Improve Your Next Press Release


What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

SEO 144

How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. The post How Can You Boost Your SEO?

SEO 73

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

SEO 130

Why Quality Content is the Foundation of SEO

The Proactive Report

So if quality content is the foundation of SEO and online visibility, how can you create quality content? The post Why Quality Content is the Foundation of SEO appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

SEO 141

Why SEO Matters for Marketing

Ron Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

SEO 100

Why SEO is a Vital PR Skill

The Proactive Report

SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1).

SEO 100

A good newsroom will improve your SEO


Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

SEO 56

Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

SEO 169

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

SEO 97

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 130

SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”

SEO 63

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together.

SEO 81

8 ways to boost your newsroom’s SEO


“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure.

SEO 52

How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

SEO 68

40 pervasive SEO blunders

PR Daily

They don’t fully reveal the rules of the game, and, as anyone who follows SEO knows, Google’s guidelines are quite fluid. MarketingProfs posted an infographic that lists 40 common SEO mistakes, along with descriptions of how bad each bugaboo is for your website.

SEO 52

Easy essentials of SEO

PR Daily

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how.

SEO 60

How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

SEO 101

Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

SEO 77

Why SEO is Vital for PR Content

The Proactive Report

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

SEO 116

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.

SEO 55

SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Search SE

SEO 80

3 ways to step up your SEO game

Axia PR

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Public Relations Featured SEO Online Public RelationsGoogle strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

SEO 40

Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

SEO 56

SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

SEO 69

You’re the #1 SEO loser.

Shift Communications

This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. Blogging Content Marketing Data Marketing Marketing Technology SEO blogging

SEO 64

33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). The post 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO appeared first on Sword and the Script.

Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Content Marketing Facebook Search SEO Social MediaOn Friday, September 24, Facebook rebooted its Notes feature.

SEO 82

Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real.

SEO 70

SEO for PR pros: start with these three basics


For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly.

SEO 52

Study: Marketers boost SEO with social media and content, struggle to prove ROI

PR Daily

Remember when SEO strategy meant dreaming up synonyms for your product? In 2018, data overload and the difficulty of proving ROI plague SEO practitioners, most of whom are jacks-of-all-trades, working in-house. The dollar value of a strong SEO program is difficult to prove.

SEO 83

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability


Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

SEO 113

A marketers’ guide to local SEO

PR Daily

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

Local 86

How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audienceA robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted.

SEO 58

Optimizing Your Content in the New SEO Environment


Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO.

SEO 117

SEO Specialist - Campbell, CA

Flack Me

Company: iD Tech Location: Campbell, California Industry: New Media - SEO/SEM Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

SEO 46

8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Changing SEO strategies. Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization.

SEO 91

How PR pros can conquer SEO strategies in 2018

PR Daily

Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant. Google isn’t the only search engine that can affect your SEO. User experience and effective SEO now go hand in hand.

SEO 87

How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

SEO 61

The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO

Ishmael's Corner

The post The Perfect Tool to Ease PR and Other Marketing Types into the World of SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR SEO MozBar pr tools SEO for B2B blog SEO tool for pr SEO tool for public relationsThe Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Google wants the best content to win.

SEO 55

Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

SEO 61