How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks. The news release is dead! Long live the news release!
How SEO and Content Work Hand-in-Hand
MARCH 23, 2016
The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks. You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing.
Three Content Approaches that Dominate SEO
OCTOBER 5, 2016
The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks. Five Ways Content Marketing and SEO Can Work Together The Hottest Trends In Digital Marketing Automation. How do you create content that thrives in search engines?
Five Ways Content Marketing and SEO Can Work Together
MARCH 8, 2016
When content marketing and SEO data is reviewed together, marketers can better identify when SEO has worked best, when content has worked best and where it's room for improvement. The post Five Ways Content Marketing and SEO Can Work Together appeared first on Spin Sucks.
Use SEO to Augment Your Business Development Plan
JUNE 9, 2016
One of the most important elements of a business development plan is SEO, yet most skip it entirely. The post Use SEO to Augment Your Business Development Plan appeared first on Spin Sucks. by howie goldfarb I've been working in content marketing and SEO for over a.
Creative Headlines Will Drive PR SEO & Success in 2017
FEBRUARY 3, 2017
No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.
Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work
Rock the Status Quo
JULY 6, 2015
The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
The point is we have to shake our SEO-addled brains and create content that answers questions people want to know if they are going to buy from us. Create content around those questions and use your SEO brain to work with Hummingbird. By Gini Dietrich.
Five Ways to Improve Your Local SEO
JULY 26, 2012
This week our guest posts focus on the latest trends in SEO. Every day, more companies learn a bit more about SEO,and every day, competition for website traffic increases. Five Ways to Improve Your Local SEO using Google+. How else would you improve SEO through G+ pages?
Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?
How to Use Outreach Outside Your Niche for SEO Success
OCTOBER 15, 2015
Well from an SEO and link building perspective, you are. In working on SEO campaigns jointly with media relations agencies, we’ve had huge joint success by pivoting away from a client’s core niche, and creating content for completely new audiences. Where Do We Begin for SEO Success?
SEO Run Amok
JUNE 2, 2011
In fact, if you don’t practice SEO, you obviously don’t ‘GET IT’ and might have poor personal hygiene. There are two common reasons cited for avoiding SEO; both completely unacceptable: 1. What the hell is SEO, anyway? In reality practicing SEO does improve traffic to a blog.
SEO: Why a Focus on Rankings Is So 00’s
JULY 24, 2012
This week our guest posts focus on the latest trends in SEO. Today: Bringing your SEO efforts up to date by Brad Shorr. . If your firm is fixated on its search ranking positions, you are dangerously out of date with your approach to SEO. Where to Put the SEO Focus.
Should You Conduct Negative SEO Against a Competitor?
FEBRUARY 5, 2015
Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO?
Is SEO hurting your PR career?
MAY 14, 2015
I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients. Public Relations SEO PR specialists
3 Link Building Strategies For Improving Off-Page SEO (Infographic)
NOVEMBER 11, 2016
Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.
Optimizing Your Content in the New SEO Environment
DECEMBER 9, 2015
Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO.
4 Mobile SEO Problems That PR Pros Must Conquer
MARCH 2, 2015
Google is about to change the SEO rules again. The post 4 Mobile SEO Problems That PR Pros Must Conquer appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Public Relations Search SEO
Duplicate Content: Two Ways to Avoid SEO Problems
JULY 23, 2012
This week our guest posts focus on the latest trends in SEO. The beauty of practicing “white hat” SEO is that your refinements are done according to the search engines’ recommendations. His “white hat” SEO efforts allow him to empower brands through search.
How to master the ABCs of SEO
MAY 16, 2017
SEO is a skill that must be learned, honed and evolved as these search engine algorithms become smarter. So, what if you’re a beginning student of SEO? To help you along this journey, check out the infographic below from Red Square SEO
Social media's effect on SEO
FEBRUARY 16, 2015
I recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “ How Does Social Media Affect SEO ” that offered some insight. Marketers primarily use it for SEO benefits.
5 elements to a powerful SEO strategy
NOVEMBER 1, 2015
SEO best practices change so frequently that whatever you learn in this post could be obsolete in six months—and become relevant again in a year. Specifically, you’ll want to be sure you have these elements of your SEO game covered: 1.
3 reasons your SEO efforts fail
FEBRUARY 24, 2016
Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Treating SEO as a one-time project can only do so much, and it's likely to be very little.
Blogging for SEO: 7 tips
JANUARY 29, 2015
Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.
Monday Roundup: SEO Tips
JUNE 24, 2013
On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.
A marketers’ guide to local SEO
APRIL 23, 2017
One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.
SEO Welcomes Storytelling and PR to the “Family.”
OCTOBER 21, 2015
As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”
How PR and SEO are coming together
MAY 3, 2015
The Cline Group sees the PR/SEO integration as a seven-step process: Set goals and key performance indicators. Search engine optimization is the practice of making your content findable in the right internet search context.
7 swift steps to master SEO
MAY 4, 2017
writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone.
Press Releases, Links, and SEO: What You Need to Know
NOVEMBER 10, 2016
SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases
Is Seo a waste of time in the PR world?
Paul Stallard's PR Blog
FEBRUARY 16, 2015
Companies have launched websites packed full of SEO friendly text that say absolutely nothing and look hideous. The post Is Seo a waste of time in the PR world? PR Berkeley PR content leads SEO You often hear people say that if you can’t be found on Google your business will die.
Goodbye, SEO: PR is the new king
DECEMBER 30, 2014
Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. Gone are the days of SEO kings. It’s so intense that many online are crying over the death of SEO and PR as an industry. Did your campaign heavily rely on SEO? New SEO.
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Kimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently.
4 SEO tactics for content creators
OCTOBER 21, 2015
This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content.
4 ways to marry SEO and content marketing
OCTOBER 6, 2016
In more recent years, the importance of SEO diminished with the emergence of content marketing. Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.
How PR can Put the Search Back in SEO [UML]
Sword and the Script
AUGUST 13, 2016
It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?
Do news releases REALLY help with SEO?
APRIL 14, 2016
In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms.
Back to Basics: Content-Based SEO for Blogging
JULY 12, 2016
A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real.
Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]
Sword and the Script
MAY 23, 2017
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.
How PR pros can use SEO strategies
FEBRUARY 4, 2015
SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Technical SEO.