Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

SEO 66

SEO Creativity Retail Mobile 66

Rock the Status Quo

JULY 6, 2015

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

SEO 107

SEO Google Data Software 107

Rock the Status Quo

MAY 4, 2015

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 68

SEO Pitching Agency Small Business 68

Norton's Notes

MAY 14, 2015

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients. Public Relations SEO PR specialists

SEO 40

SEO Agency Engineering Journalism 40

Melissa Agnes

FEBRUARY 5, 2015

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO?

SEO 89

SEO Engineering Ethics Crisis Management 89

Marketwired

DECEMBER 9, 2015

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO.

SEO 68

SEO Pinterest Google Engineering 68

PR Daily

FEBRUARY 16, 2015

I recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “ How Does Social Media Affect SEO ” that offered some insight. Marketers primarily use it for SEO benefits.

SEO 61

SEO Social Media Google Engineering 61

PR Daily

NOVEMBER 1, 2015

SEO best practices change so frequently that whatever you learn in this post could be obsolete in six months—and become relevant again in a year. Specifically, you’ll want to be sure you have these elements of your SEO game covered: 1.

SEO 59

SEO Infographics Engineering Strategy 59

PR Daily

MAY 16, 2017

SEO is a skill that must be learned, honed and evolved as these search engine algorithms become smarter. So, what if you’re a beginning student of SEO? To help you along this journey, check out the infographic below from Red Square SEO

Engineering 30

Engineering SEO Infographics Google 30

PR Daily

FEBRUARY 24, 2016

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Treating SEO as a one-time project can only do so much, and it's likely to be very little.

SEO 52

SEO Engineering Strategy Tools 52

Waxing UnLyrical

JUNE 24, 2013

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.

SEO 21

SEO Software Google Web 21

PR Daily

JANUARY 29, 2015

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

SEO 49

SEO Blogging Engineering Social Media 49

PR Daily

MAY 3, 2015

The Cline Group sees the PR/SEO integration as a seven-step process: Set goals and key performance indicators. Search engine optimization is the practice of making your content findable in the right internet search context.

SEO 61

SEO Infographics Engineering Conference 61

TrendKite

NOVEMBER 10, 2016

SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases

SEO 29

SEO Google Strategy 29

PR Daily

DECEMBER 30, 2014

Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. Gone are the days of SEO kings. It’s so intense that many online are crying over the death of SEO and PR as an industry. Did your campaign heavily rely on SEO? New SEO.

SEO 62

SEO Google Fashion Engineering 62

PR Daily

OCTOBER 21, 2015

This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content.

SEO 62

SEO eBook Construction Google 62

PR 20/20

JULY 12, 2016

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real.

SEO 24

SEO Web Blogging Software 24

PR Daily

OCTOBER 6, 2016

In more recent years, the importance of SEO diminished with the emergence of content marketing. Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.

SEO 50

SEO Engineering Analytics Content Marketing 50

Communications Conversations

APRIL 14, 2016

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms.

SEO 29

SEO Energy Web Resources 29

PR Daily

MAY 4, 2017

writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone.

SEO 23

SEO Engineering Google Writing 23

PR Daily

APRIL 23, 2017

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

Local 24

Local Engineering SEO Infographics 24

PR Daily

FEBRUARY 4, 2015

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Technical SEO.

SEO 50

SEO Strategy Google Measurement 50

The Proactive Report

APRIL 17, 2015

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

SEO 31

SEO Engineering Resources Groups 31

Polaris

MARCH 20, 2015

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. And I learned an important lesson that business owners should heed: never hire an SEO expert unless you can take the time to understand what they’re doing.

SEO 70

SEO eBook Google Engineering 70

TrendKite

AUGUST 15, 2016

We can’t really blame you if you wonder if you really need to worry about SEO as well. As a PR professional, you have a lot on your plate. You have responsibility for nothing less than your brand’s public image.

SEO 30

SEO Reputation Crisis Brand 30

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

Interviews 38

Interviews SEO Engineering YouTube 38

Shift Communications

AUGUST 21, 2015

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

SEO 19

SEO Mobile Google Analytics 19

Shift Communications

JANUARY 22, 2015

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

SEO 19

SEO Google Data Analytics 19

Shift Communications

SEPTEMBER 15, 2015

This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. Blogging Content Marketing Data Marketing Marketing Technology SEO blogging

SEO 17

SEO Google Engineering Mobile 17

PR 20/20

MARCH 22, 2016

When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients. Many webmasters started practicing SEO before Google’s recent algorithm updates. Luckily, white-hat link-building still offers real SEO value.

SEO 23

SEO Google Web Infographics 23

PR Daily

OCTOBER 7, 2015

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues.

SEO 48

SEO Engineering Content Marketing Google 48

Sword and the Script

AUGUST 13, 2016

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

Blogging 19

Blogging Marketing SEO Study 19

PR Daily

MAY 19, 2016

However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly. They’re written with healthy SEO features. SEO-friendly writing doesn’t mean reusing the same keyword over and over.

SEO 32

SEO Engineering Google Web 32

PR 20/20

OCTOBER 14, 2016

“SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

Google 18

Google SEO Engineering Mobile 18

PR Daily

AUGUST 12, 2015

Keyword research is the foundation of a good search engine optimization (SEO) strategy and a vital component of your content marketing strategy. Make sure you read The Beginners Guide to SEO: Keyword Research.

SEO 52

SEO Tools Engineering YouTube 52

Shift Communications

DECEMBER 11, 2014

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

Facebook 39

Facebook SEO Mobile Crisis 39

Shift Communications

JULY 17, 2015

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

SEO 12

SEO Analytics Guidelines Mobile 12

Solo PR Pro

OCTOBER 28, 2014

In recent years, Google has made a number of important updates to its algorithm that impact many aspects of PR and marketing (not just Search Engine Optimization, or SEO). Did you know distributing press releases via a wire service no longer positively impacts SEO, and in some cases can have a negative effect? Even for PR pros well-versed in SEO tactics, the constant changes can be dizzying.

eBook 32

eBook SEO Google Infographics 32

PR Daily

FEBRUARY 23, 2017

There are several ways you can boost your local SEO rankings—and doing so could be the key to growing a successful business. Here are a few ideas to get you started, via SEO Reseller : 1. For more tips, check out SEO Reseller’s infographic below

Local 17

Local Infographics Engineering Measurement 17

PR Daily

JULY 7, 2016

If you invest in PR or SEO for your agency or organization, it’s important to understand how the two work together, how they overlap and how they differ. External link-building is SEO 101. Think of SEO as a video game. In SEO, more links used to mean a better ranking.

Engineering 31

Engineering SEO Google Mobile 31