This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm.

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Using PR to Improve SEO Reputation Management


What is online reputation management in SEO? SEO reputation management, or online reputation management (ORM), is a proactive marketing tactic where you strategically manage the online information that your target audience comes across when searching for your brand.

SEO 113

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Startups and SEO

Ronn Torossian

One of the most rewarding, yet competitive out of all those elements is Search Engine Optimization (SEO). The post Startups and SEO appeared first on. One of the foundational elements of any company’s marketing strategy is the business website.

SEO 195

Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

SEO 95

Utilizing SEO and Social Media to Convert

Ronn Torossian

The best way that companies can get their target audiences to convert and make purchases is by focusing on the right social media and SEO strategies. The post Utilizing SEO and Social Media to Convert appeared first on.

SEO 195

4 strategies for implementing SEO in your digital marketing measures

Axia PR

A robust SEO strategy can help you to rank more competitively and allow you to drive more web traffic. SEO online public relationsHubspot research shows that 75% of internet users don’t look beyond the first page of search results.

SEO 94

What You Should Know About SEO

HMA Public Relations

In the digital era, success for your business requires SEO strategy. Justin Liggin shares some eye-opening stats on SEO in today's post. Odds and Ends Google Search Engine Optimization SEO stats website

SEO 76

Most Powerful Free SEO Tools


There’s no denying the power of SEO or search engine optimization. SEO leverages creative elements and technical elements which help your rankings, spread awareness about your product or brand and ultimately drive traffic to your site. Today we’re teaming up with Yarra Web who are not only going to walk us through the most powerful SEO tools, but spoiler alert – the most powerful FREE SEO tools. The post Most Powerful Free SEO Tools appeared first on

SEO 180

Factors that impact the cost of SEO services

Agility PR Solutions

SEO helps you get results by boosting your visibility with search engines like Google (which leads the pack by a massive margin), Yahoo and Bing. SEO is also useful when it comes to monitoring the performance of […].

SEO 78

10 questions PR pros should be asking SEO agencies

Agility PR Solutions

Historically, SEO and PR have co-existed with some occasional friction, with PRs being frustrated that SEOs are trying to steal their thunder and SEOs not fully appreciating the powerful relationships that PRs have built with the media over many years.

SEO 136

SEO in 2019 [Guide]

Ronn Torossian

Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The post SEO in 2019 [Guide] appeared first on. Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling.

SEO 150

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

What is SEO automation?

Axia PR

Implementing the right search engine optimization (SEO) techniques to increase your website’s search engine ranking is no child’s play. While it requires consistent effort in well-researched keyword usage, SEO can significantly boost the organic traffic coming to your site.

SEO 62

3 SEO writing tips to improve content

PR Daily

Here are several SEO-friendly tips to help you revitalize your content creation and reach. Here are three ideas to help take the pressure off so you can churn out more effective, SEO-friendly content without creative burnout: 1. Are you—and your content—running out of steam?

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Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. The Art Of Storytelling In Business Communications And Public Relations.

SEO 139

How to make SEO and content marketing work together for your business

Agility PR Solutions

It’s no secret that SEO and content marketing are two of the most important aspects of online marketing. Many people think that SEO is all about cramming as many keywords into your content as possible and that content marketing is about […].

SEO 152

8 ultimate SEO trends to follow in 2022

Agility PR Solutions

In 2022, SEO will be more important than ever. As SEO ranking becomes ever more competitive, it is becoming increasingly important for companies to produce content that is both of a high quality and relevant to the consumer. […].

SEO 142

How Earned Media Can Impact SEO

HMA Public Relations

Public Relations earned media SEOEarned media can give your business the power to stand out in online searches. Learn more in today's post from Justin Liggin.

SEO 72

Top 5 SEO Strategies to Help You Rank Higher


SEO may feel like “internet alchemy”—that intangible thing you’re not exactly sure you know what it is, but you know you need it if you want to see your content on Page 1 in a search. Why SEO Matters. First of all, it’s important to know why SEO matters.

SEO 110

Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

SEO 150

Are press releases good for SEO?

Muck Rack

Are press releases good for SEO

SEO 131

3 ways to combine local SEO and PR strategies

Agility PR Solutions

However, combining PR and local SEO strategies can have a hugely positive impact on your business. What is local SEO? Local SEO focuses on getting your brand to the top of search engines for local searches. In business, PR and marketing are often kept separate.

Local 142

SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse?


By and large, press releases are shunned by the SEO community. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that press releases are dead. Public Relations SEO

SEO 166

Must-know WordPress SEO hacks

Axia PR

Rank your website higher on SERPs with these effective WordPress SEO hacks. Search engine optimization (SEO) is an imperative tool to help your brand achieve effective outreach. It is important for websites to be SEO-friendly as it improves both online visibility and brand awareness.

SEO 62

SEO blunders that can hurt your SERP performance

Axia PR

A sound approach to search engine optimization (SEO) marketing is critical to your marketing strategy. However, SEO is a broad and constantly evolving concept that causes even the pros to make mistakes. Here are some SEO blunders you should stay steer clear of.

SEO 99

Using SEO to Compete with Lead Generation Sites

Contently - Strategy

Lead generation companies exist to gather the contact details of consumers and company owners to sell on to related businesses, and their owners are, from my dealings with them, absolutely obsessed with SEO. The post Using SEO to Compete with Lead Generation Sites appeared first on Contently.

SEO 102

How to leverage influencers for your SEO campaign strategy

Agility PR Solutions

The post How to leverage influencers for your SEO campaign strategy appeared first on Agility PR Solutions.

SEO 158

How To Write an SEO-optimized Press Release

PR Fuel

Read More The post How To Write an SEO-optimized Press Release appeared first on eReleases. Did you know that the worldwide press release market revenue is expected to reach $129 billion by 2025?

SEO 72

#TipForTuesday – Improving your SEO

HMA Public Relations

Are you hurting your SEO? There are a few things that you can unintentionally do that can lower your SEO rank. PR Observations and Preferences SEOLearn more.

SEO 41

How combining PR and SEO can catapult your website traffic

Muck Rack

How combining PR and SEO can catapult your website traffic

SEO 136

PR Coverage May have a Bigger Influence on SEO than Links 

Sword and the Script

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. That goodness may just be getting better, according to a presentation by Rob Ousbey of Moz titled, The Evolution of SEO.

SEO 140

3 ways an SEO strategy can strengthen your PR efforts

Agility PR Solutions

One way you can accomplish this more effectively is to learn about SEO. An effective SEO strategy can […]. The post 3 ways an SEO strategy can strengthen your PR efforts appeared first on Agility PR Solutions.

SEO 136

3 ways digital PR and SEO work together

Agility PR Solutions

For a brand’s SEO to be effective, comms pros need to have a keen understanding of their target audience and design a relevant content strategy. This is where SEO and content marketing overlaps with PR—they both require a thorough comprehension of who their […].

SEO 144

The 9 necessary SEO KPIs every business should be tracking

Agility PR Solutions

The post The 9 necessary SEO KPIs every business should be tracking appeared first on Agility PR Solutions. Building relationships and opening up communication with the general public isn’t always the easiest thing to do.

SEO 159

A Beginner’s Guide To SEO For PR Pros


SEO and PR were once two marketing fields that had very little in common. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine. Magazine SEO

SEO 155

Why digital PR is important for SEO and link building

Agility PR Solutions

SEO and link building are two crucial elements that determine the success of any online business. There are three questions that all SEO experts struggle with. The post Why digital PR is important for SEO and link building appeared first on Agility PR Solutions.

SEO 148

What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. Here’s how PR and SEO can work together. Brand mentions are “implied links” – an SEO win. Contributed content can work hard for both PR and SEO.

SEO 141

Sorry, Press Releases Do Not Help Your SEO Anymore

Sword and the Script

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. PR earned media media relations press releases SEO SEO-PR

SEO 119

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compounding returns on your content marketing investment.

SEO 81