What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.

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Five Easy SEO Tricks to Improve Your Next Press Release

Cision

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

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Why SEO Matters for Marketing

Ron Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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72 stats that will help you become an SEO wizard

Agility PR Solutions

In order to stand out in the complicated world of SEO, you need […]. The post 72 stats that will help you become an SEO wizard appeared first on Agility PR Solutions.

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#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

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Google, Trust and SEO

The Proactive Report

I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014. Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so.

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Why SEO is a Vital PR Skill

The Proactive Report

SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1).

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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How fashion retailers are using SEO for product promotion

Agility PR Solutions

The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.

Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together.

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Press Releases, Links, and SEO: What You Need to Know

TrendKite

SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases

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5 tips to dominate local SEO

PR Daily

Here are five SEO tips to keep in mind: 1. Piggybacking off local events is a clever way to boost your local SEO. Online reviews have an outsize influence on your business, so take control of this SEO linchpin. Successfully manage local SEO content.

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”

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Why SEO is Vital for PR Content

The Proactive Report

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

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Easy essentials of SEO

PR Daily

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how.

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40 pervasive SEO blunders

PR Daily

They don’t fully reveal the rules of the game, and, as anyone who follows SEO knows, Google’s guidelines are quite fluid. MarketingProfs posted an infographic that lists 40 common SEO mistakes, along with descriptions of how bad each bugaboo is for your website.

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A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.

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6 best SEO tools for marketing newbies

PR Daily

You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. Here are the tools you will need to maximize your SEO: 1.

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A marketers’ guide to local SEO

PR Daily

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

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Infographic: Why you should care about local SEO

PR Daily

Word-of-mouth still happens, but now it’s online. Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line.

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). The post 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO appeared first on Sword and the Script.

Five Easy SEO Tricks to Improve Your Next Press Release

Beyond PR

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

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7 swift steps to master SEO

PR Daily

writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone.

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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3 ways to step up your SEO game

Axia PR

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Public Relations Featured SEO Online Public RelationsGoogle strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

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8 ways to boost your newsroom’s SEO

Presspage

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure.

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Should You Conduct Negative SEO Against a Competitor?

Melissa Agnes

Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO?

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How PR pros can conquer SEO strategies in 2018

PR Daily

Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant. Google isn’t the only search engine that can affect your SEO. User experience and effective SEO now go hand in hand.

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8 content strategy trends for better SEO and distribution

PR Daily

Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Changing SEO strategies. Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization.

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Ahrefs: An SEO Tool PR Can Use to Outsmart the Competition [Product Review]

Sword and the Script

It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.

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The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. By definition, SEO is the art of including the keywords that humans search for when looking for content like yours, in key places in your content. Structure with Headings that include SEO Keywords. .

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

TrendKite

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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How The Worlds Of PR and SEO Benefit Each Other

5W PR

The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO Analysis of PR Pieces.

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5 commonly held SEO misconceptions—and the truth behind them

PR Daily

I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. 1: Blogs will help your SEO. Related: Your SEO Checklist: 4 Steps to Optimizing Your Website. There are a lot of lies in the SEO industry.

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