Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

SEO 107

Trending Sources

Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

SEO 68

A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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Is SEO hurting your PR career?

Norton's Notes

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I value SEO and its importance at keeping our clients at the top of search engines and I believe technical SEO will always remain as a requirement for clients. Public Relations SEO PR specialists

SEO 40

Optimizing Your Content in the New SEO Environment

Marketwired

Just ask Val Zamulin, head of SEO for ICM Consulting and Media Corporation, a Toronto-based internet marketing company. How to Optimize Your #PR Content in the New #SEO Environment Click To Tweet. Press releases these days have a very limited direct effect on your SEO.

SEO 68

3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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Social media's effect on SEO

PR Daily

I recently listened to a webinar hosted by Spin Sucks and presented by Andy Crestodina titled rather bluntly “ How Does Social Media Affect SEO ” that offered some insight. Marketers primarily use it for SEO benefits.

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Why Quality Content is the Foundation of SEO

The Proactive Report

So if quality content is the foundation of SEO and online visibility, how can you create quality content? The post Why Quality Content is the Foundation of SEO appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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5 elements to a powerful SEO strategy

PR Daily

SEO best practices change so frequently that whatever you learn in this post could be obsolete in six months—and become relevant again in a year. Specifically, you’ll want to be sure you have these elements of your SEO game covered: 1.

SEO 59

3 reasons your SEO efforts fail

PR Daily

Even with an SEO plan in place, there is a good chance it isn't working the way you hoped. There are a number of reasons your SEO strategy is failing to get you to the coveted front page. Treating SEO as a one-time project can only do so much, and it's likely to be very little.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.

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SEO for PR pros: start with these three basics

Presspage

For the PR professional who is jumping from deadline to deadline, the best path forward is to keep it simple and focus on a few big SEO related tasks at a time. In the case of SEO, as it is with most things, doing a few things well is better than doing many things half-heartedly.

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Blogging for SEO: 7 tips

PR Daily

Blogging for search engine optimization (SEO) is one way to increase your visibility, but it takes more than just posting an article now and then. The best way to increase SEO for blogs is to be strategic. In addition to looking better for visitors, it’s important when blogging for SEO.

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How PR and SEO are coming together

PR Daily

The Cline Group sees the PR/SEO integration as a seven-step process: Set goals and key performance indicators. Search engine optimization is the practice of making your content findable in the right internet search context.

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How to master the ABCs of SEO

PR Daily

SEO is a skill that must be learned, honed and evolved as these search engine algorithms become smarter. So, what if you’re a beginning student of SEO? To help you along this journey, check out the infographic below from Red Square SEO

SEO 30

Goodbye, SEO: PR is the new king

PR Daily

Those Wild-West days of SEO are now recalled with a chuckle and an eye roll. Gone are the days of SEO kings. It’s so intense that many online are crying over the death of SEO and PR as an industry. Did your campaign heavily rely on SEO? New SEO.

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4 SEO tactics for content creators

PR Daily

This article was originally published on PR Daily in October 2014. According to the annual Ranking Factors Study from Searchmetrics , Google has made some big changes in how its algorithm evaluates content.

SEO 62

Press Releases, Links, and SEO: What You Need to Know

TrendKite

SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases

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Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real.

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4 ways to marry SEO and content marketing

PR Daily

In more recent years, the importance of SEO diminished with the emergence of content marketing. Some even began to call content marketing the new SEO, because it performs the same function—but also enriches the online experience of potential customers.

SEO 50

Do news releases REALLY help with SEO?

Communications Conversations

In the post, Nancy makes a claim we’ve all heard thousands of times: News releases are good for SEO and “Google Cred.” Now, I’m not hear to get into a discussion about the ins and outs of technical SEO mechanisms.

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How PR pros can use SEO strategies

PR Daily

SEO and PR have long been distinct, with SEO based on numbers and PR being the more creative side. Google got better, and the SEOs got smarter; Google got better still, and SEOs got even smarter, and so on. Technical SEO.

SEO 50

A marketers’ guide to local SEO

PR Daily

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

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Why SEO is Vital for PR Content

The Proactive Report

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

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7 swift steps to master SEO

PR Daily

writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone.

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Why Every Business Owner Needs to Know a Little Something about SEO

Polaris

I was no longer working with the SEO company I hired in 2006 so I was on my own. But it had several advantages other than SEO. And I learned an important lesson that business owners should heed: never hire an SEO expert unless you can take the time to understand what they’re doing.

SEO 70

Landing Page, SEO and Blog Secrets: An Interview with Clint Danks of ThinkSEM

MaccaPR

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together.

Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

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How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

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Why SEO Should Matter to PR Pros

TrendKite

We can’t really blame you if you wonder if you really need to worry about SEO as well. As a PR professional, you have a lot on your plate. You have responsibility for nothing less than your brand’s public image.

SEO 30

You’re the #1 SEO loser.

Shift Communications

This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. Blogging Content Marketing Data Marketing Marketing Technology SEO blogging

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10 ways to combine SEO and content marketing

PR Daily

Given the important role content marketing now plays in the success of online business, it's time that SEO ties the knot with content marketing. Setting common goals is the first step to make SEO and content marketing work together to bring additional revenues.

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Link-Building Explained: Play Offense in the Game of SEO (Infographic)

PR 20/20

When it comes to link-building services for SEO, it’s critical that we educate our prospects and clients. Many webmasters started practicing SEO before Google’s recent algorithm updates. Luckily, white-hat link-building still offers real SEO value.

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5 tips for SEO-savvy news releases

PR Daily

However, if exposure, disclosure or page views are your goals, you must heed content discoverability and make your release SEO-friendly. They’re written with healthy SEO features. SEO-friendly writing doesn’t mean reusing the same keyword over and over.

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

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Facebook SEO and Post Search: What it Means for Brands

Shift Communications

Facebook SEO. Which means, Facebook just established SEO for the entire archive of public posts. This would be a great time to bring your SEO team together with your social media team and get them on the same page.

Boost your SEO with these 10 free keyword research tools

PR Daily

Keyword research is the foundation of a good search engine optimization (SEO) strategy and a vital component of your content marketing strategy. Make sure you read The Beginners Guide to SEO: Keyword Research.

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SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Search SE

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How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.