Flack Me

SEPTEMBER 10, 2101

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

Web 28

Web SEO Marketing 28

Ishmael's Corner

MAY 31, 2020

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

SEO 89

SEO Blogging Corporate Tools 89

Ishmael's Corner

APRIL 14, 2019

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

SEO 94

SEO Industry Tools Storytelling 94

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 101

Small Business SEO Writing SMB 101

Ronn Torossian

SEPTEMBER 23, 2019

Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The post SEO in 2019 [Guide] appeared first on. Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling.

SEO 150

SEO Print Travel Engineering 150

PR Daily

OCTOBER 16, 2020

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that 1 in 4 businesses say they’re not at all or only vaguely familiar with SEO. Some SEO truths.

SEO 159

SEO Writing How To Google 159

PR Daily

AUGUST 28, 2020

As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. SEO does not provide immediate results, so do not expect changes overnight; it is a long-term investment.

SEO 164

SEO Communications Engineering Fashion 164

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

Software 120

Software SEO Company Banking 120

Garrett Public Relations

SEPTEMBER 26, 2020

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing SMB 78

Muck Rack

OCTOBER 22, 2020

How combining PR and SEO can catapult your website traffic

SEO 101

SEO 101

Axia PR

SEPTEMBER 28, 2020

There’s more to why you need an updated website with SEO-friendly content. SEO online public relations owned mediaDo you know about the freshness factor? It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

SEO 62

SEO Engineering Web Google 62

Ishmael's Corner

JANUARY 25, 2020

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes.more. The post Mulling on the (potentially) happy marriage of PR and SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

SEO 98

SEO Engineering Storytelling Communications 98

Ronn Torossian

MAY 20, 2016

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

SEO 150

SEO Engineering Marketing Strategy 150

ImPRessions - Crenshaw Communications

JUNE 11, 2018

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. Here’s how PR and SEO can work together. Brand mentions are “implied links” – an SEO win. Contributed content can work hard for both PR and SEO.

SEO 138

SEO B2B Guidelines Google 138

Personal PR

OCTOBER 5, 2020

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

SEO 60

SEO Digital PR 60

Personal PR

OCTOBER 5, 2020

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Digital PR

SEO 60

SEO Trends Communications Digital PR 60

Critical Mention

JANUARY 16, 2020

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights. Create Simple, SEO-Friendly URLs. Utilize SEO Guides & Tools. Marketing Content Marketing Copywriting Online SEO

SEO 69

SEO Strategy Engineering Google 69

PR Daily

DECEMBER 20, 2018

Before you start blogging for SEO, you need to create a strategy. This will affect your SEO rank. Then, make sure anyone blogging for SEO is familiar with this voice and uses it. What’s the point of blogging for SEO? Keywords are incredibly important when blogging for SEO. When blogging for SEO, you need to take the time to make sure your blog articles are well written and provide value for your target audience.

SEO 124

SEO Engineering Google Writing 124

Business Wire

JULY 7, 2020

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

SEO 270

SEO Blogging Engineering Education 270

Contently - Strategy

JANUARY 17, 2020

One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compounding returns on your content marketing investment. The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article. Strategy Content Marketing SEO seo

SEO 63

SEO Content Marketing Google Interviews 63

Sword and the Script

FEBRUARY 11, 2020

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. As such the SEO pitch has shifted and these posts now suggest: 1) press releases themselves are indexed and searchable, which is technically true, but the statement is misleading in my judgement; and. PR earned media media relations press releases SEO SEO-PR

SEO 88

SEO Guidelines B2B Google 88

Cision

FEBRUARY 25, 2020

Make your SEO shine with these 5 tips for PR pros. Best Practices

SEO 171

SEO Marketing 171

Prowly

JULY 22, 2020

SEO and PR were once two marketing fields that had very little in common. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine. Magazine SEO

SEO 91

SEO Reputation Marketing 91

Muck Rack

MAY 2, 2019

Are press releases good for SEO

SEO 131

SEO 131

Prowly

JUNE 23, 2020

By and large, press releases are shunned by the SEO community. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that press releases are dead. The post SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse? Public Relations SEOConversely, public relations firms rely heavily upon them.

SEO 91

SEO Community Publicity 91

PR Daily

MAY 14, 2020

However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. Even if consumers are not purchasing products now, brands that invest in SEO become well positioned for recovery. Experts warn to include no more than two or three backlinks in press releases to avoid SEO penalties. Organic SEO is a zero-sum game. The post How to boost SEO amid COVID-19 appeared first on PR Daily.

SEO 112

SEO How To eBook Guidelines 112

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring.

SEO 83

SEO Strategy Guidelines Google 83

Agility PR Solutions

OCTOBER 25, 2020

SEO, by nature, is a discipline that is always evolving. The post The evolution of SEO: Why backlinks could be a thing of the past appeared first on Agility PR Solutions. Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout.

SEO 78

SEO Engineering Strategy Analysis 78

Ishmael's Corner

OCTOBER 21, 2015

As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.” Digital PR SEO Communications Industry digital pr and seo organic search PR organic search PR SEO PR storytelling seo and storytelling SEO practices

SEO 107

SEO Storytelling Google Digital PR 107

PR Daily

APRIL 17, 2019

You know SEO is important for building your online presence. You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. There are two big umbrella terms for SEO: onsite and offsite. Offsite SEO includes functions performed outside of your own website to impact your search engine rankings.

SEO 128

SEO Tools Marketing Google 128

Contently - Strategy

JANUARY 16, 2020

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. Understanding YouTube’s SEO Ecosystem. Perfecting your YouTube SEO strategy.

YouTube 72

YouTube SEO Video Google 72

Critical Mention

OCTOBER 18, 2019

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. How They Improve SEO. The post Good Social Media Strategies to Improve SEO appeared first on Critical Mention - Media Monitoring.

SEO 71

SEO Social Media Strategy B2C 71

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

SEO Google Digital PR 60

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh PR.

SEO 60

SEO Google Digital PR 60

Personal PR

AUGUST 6, 2019

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh PR.

SEO 60

SEO Google Digital PR 60

PR Daily

AUGUST 18, 2017

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how. Black hat SEO seeks to cheat the system and circumvent Google’s stated rules; white hat SEO abides by those rules. A solid, enduring SEO presence requires a white hat approach.

SEO 100

SEO Real Estate Google Engineering 100

Awario

JUNE 10, 2020

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it. The new normal suggests you spy on your competitors and assess how they approach their digital marketing strategies, and from there implement tactics that will generate leads from every possible channel

SEO 93

SEO Strategy Marketing Brand 93

PR Daily

APRIL 29, 2019

Here are five SEO tips to keep in mind: 1. Piggybacking off local events is a clever way to boost your local SEO. Online reviews have an outsize influence on your business, so take control of this SEO linchpin. Successfully manage local SEO content. With a little extra work, you can dominate your local SEO content. Think of yourself as a consumer, and use that insight to help with SEO optimization.

Local 128

Local SEO Google Nonprofit 128

PR Expanded

JANUARY 8, 2018

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way. A few of the topics / questions the community and Natasa will answer include: What is SEO? How important is for PR professionals to learn SEO?

SEO 150

SEO Twitter Engineering Community 150

HMA Public Relations

DECEMBER 19, 2017

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. The post How Can You Boost Your SEO? Featured PR Observations and Preferences Headlines HMA Public Relations Newsroom SEO PR Daily Public Relations Searchability SEO SEO Strategy Web Traffic

SEO 61

SEO Company Web Strategy 61