12 Tips to Improve Your SEO

Flack Me

Category: Flack Me Summary: If you want your web marketing efforts to achieve long-term success with a relatively small upfront investment, organic traffic is crucial

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This Experiment Proves SEO Extends the Reach of a Corporate Blog

Ishmael's Corner

After beating the SEO drum since 2010, it baffles us that the PR industry hasn’t embraced this discipline. Our push to marry SEO and PR picked up steam seven years ago when Google overhauled its search algorithm. The post This Experiment Proves SEO Extends the Reach of a Corporate Blog appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Why SEO Is a Natural Fit for the PR Industry

Ishmael's Corner

We’ve been touting the virtues of SEO in PR strategies since 2010. Our push to integrate SEO and PR accelerated in 2013 when Google revamped its search algorithm with the Hummingbird update. The post Why SEO Is a Natural Fit for the PR Industry appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. PR Tools SEO tool for public relations SEO training The Hoffman Agency Mark Pinsent

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Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Or focusing on creating content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

SEO in 2019 [Guide]

Ronn Torossian

Some marketers have also been saying the same about search engine optimization or SEO in spite of the fact that companies invested $72 billion on it last year. The post SEO in 2019 [Guide] appeared first on. Noted author Mark Twain is said to have given that response after a U.S. paper printed his obituary while he was in London travelling.

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How to write great content that ranks for SEO

PR Daily

Writing for SEO remains somewhat of a mystery to many, despite the number of articles, webinars, Twitter chats and workshops available on the topic. In fact, a study found that 1 in 4 businesses say they’re not at all or only vaguely familiar with SEO. Some SEO truths.

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5 ways communicators can bolster SEO

PR Daily

As search marketing is now an essential PR and marketing element for any business, SEO can increase your search engine ranking and drive more traffic to your website. SEO does not provide immediate results, so do not expect changes overnight; it is a long-term investment.

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SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Or focusing on content for SEO purposes? The post Writing for SEO – How Important Is It For Your Small Business? Are you focusing on writing quality content? And can you balance both? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

How combining PR and SEO can catapult your website traffic

Muck Rack

How combining PR and SEO can catapult your website traffic

SEO 101

The importance of SEO freshness factor

Axia PR

There’s more to why you need an updated website with SEO-friendly content. SEO online public relations owned mediaDo you know about the freshness factor? It is an element of search engine algorithms that prefers web pages with fresh and updated content over outdated ones.

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Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. Perhaps the historical perception of unethical ‘black hat’ SEO and underhand link-building programmes.more. The post Mulling on the (potentially) happy marriage of PR and SEO appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

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Why SEO Matters for Marketing

Ronn Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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What PR People Should Know About SEO

ImPRessions - Crenshaw Communications

Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Now there’s a sizeable area of commonality as traditional public relations has gone digital and SEO has changed. Here’s how PR and SEO can work together. Brand mentions are “implied links” – an SEO win. Contributed content can work hard for both PR and SEO.

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Why PR and SEO are Inherently Connected!

Personal PR

The post Why PR and SEO are Inherently Connected! appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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4 SEO trends communicators should track

Personal PR

The post 4 SEO trends communicators should track appeared first on Laurie Pehar Borsh Digital PR. Digital PR

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5 SEO Strategies for 2020

Critical Mention

It’s important for marketing, communications and PR pros to keep SEO strategies in mind when creating content. Know that Top SEO Practices are Always Evolving. SEO strategies have expanded and evolved over time. Mobile-Friendly SEO: 53% of traffic to online stores comes via mobile devices – Smart Insights. Create Simple, SEO-Friendly URLs. Utilize SEO Guides & Tools. Marketing Content Marketing Copywriting Online SEO

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16 common mistakes bloggers make about SEO

PR Daily

Before you start blogging for SEO, you need to create a strategy. This will affect your SEO rank. Then, make sure anyone blogging for SEO is familiar with this voice and uses it. What’s the point of blogging for SEO? Keywords are incredibly important when blogging for SEO. When blogging for SEO, you need to take the time to make sure your blog articles are well written and provide value for your target audience.

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Everything You Need to Know About Press Releases and SEO | Business Wire Blog

Business Wire

One recurring question we receive is whether news releases are useful in search engine visibility and link building strategies. The short answer is yes – and no. education public relations

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The Biggest SEO Mistake Content Marketers Make

Contently - Strategy

One big pain point: SEO. SEO remains a huge part of content marketing, as it should be. When you invest in content and a strong SEO strategy, you drive more and more valuable traffic to your site over time, resulting in compounding returns on your content marketing investment. The problem with SEO is that many companies’ content SEO strategy looks like this: Step 1: The content team creates a pretty good article. Strategy Content Marketing SEO seo

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Sorry, Press Releases Do Not Help Your SEO Anymore

Sword and the Script

Lately, I’ve noticed several opinion pieces circulating in blogs espousing the SEO benefits of press releases. However, there is virtually no SEO benefit to press releases , and there hasn’t been in a long time. As such the SEO pitch has shifted and these posts now suggest: 1) press releases themselves are indexed and searchable, which is technically true, but the statement is misleading in my judgement; and. PR earned media media relations press releases SEO SEO-PR

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A Digital Marketer Gives 5 SEO Tips for PR Pros

Cision

Make your SEO shine with these 5 tips for PR pros. Best Practices

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A Beginner’s Guide To SEO For PR Pros

Prowly

SEO and PR were once two marketing fields that had very little in common. So how do you leverage SEO to shape your organization’s […]. The post A Beginner’s Guide To SEO For PR Pros appeared first on Prowly Magazine. Magazine SEO

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Are press releases good for SEO?

Muck Rack

Are press releases good for SEO

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SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse?

Prowly

By and large, press releases are shunned by the SEO community. So why is it that the exact same tactic is spurned by many SEOs while being embraced by PR firms? The sentiment throughout the SEO community is that press releases are dead. The post SEO Press Releases: Dying Fad or Poorly Leveraged Powerhouse? Public Relations SEOConversely, public relations firms rely heavily upon them.

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How to boost SEO amid COVID-19

PR Daily

However, more than a third (34%) of marketers plan to invest more in low-cost channels like SEO, the survey reveals. Even if consumers are not purchasing products now, brands that invest in SEO become well positioned for recovery. Experts warn to include no more than two or three backlinks in press releases to avoid SEO penalties. Organic SEO is a zero-sum game. The post How to boost SEO amid COVID-19 appeared first on PR Daily.

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10 SEO Strategies for 2019

Critical Mention

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. To keep you in the know, we have 10 of the best SEO techniques to make your 2019 marketing strategy epic. The post 10 SEO Strategies for 2019 appeared first on Critical Mention - Media Monitoring.

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The evolution of SEO: Why backlinks could be a thing of the past

Agility PR Solutions

SEO, by nature, is a discipline that is always evolving. The post The evolution of SEO: Why backlinks could be a thing of the past appeared first on Agility PR Solutions. Search engine optimization is often defined as a long-term strategy, with small dynamic changes throughout.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.” Digital PR SEO Communications Industry digital pr and seo organic search PR organic search PR SEO PR storytelling seo and storytelling SEO practices

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6 best SEO tools for marketing newbies

PR Daily

You know SEO is important for building your online presence. You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. There are two big umbrella terms for SEO: onsite and offsite. Offsite SEO includes functions performed outside of your own website to impact your search engine rankings.

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How to Master YouTube SEO, in 10 Easy Steps

Contently - Strategy

Ask a lot of marketers about their YouTube SEO strategy, and you’ll get a blank stare. Most marketers invest in optimizing their website SEO, but they miss the massive opportunity to rank their video content on YouTube. YouTube SEO may seem complicated, but if you’ve ever Googled how to do something mundane, you likely already understand it. Understanding YouTube’s SEO Ecosystem. Perfecting your YouTube SEO strategy.

Good Social Media Strategies to Improve SEO

Critical Mention

While mentions and engagement do not directly impact SEO, what’s within the content can. . More specifically, encouraging link shares should be the ultimate social media strategy that organizations use to boost SEO. Marketing and social media pros should take advantage and tend to the symbiotic relationship between social media and SEO. How They Improve SEO. The post Good Social Media Strategies to Improve SEO appeared first on Critical Mention - Media Monitoring.

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Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh Digital PR.

SEO 60

Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh PR.

SEO 60

Why PR and SEO are Inherently Connected!

Personal PR

PR and SEO are and will forever remain connected. While there are more and more ranking factors that Google continues to apply to organic search rankings, backlinks still remain one of the most fundamental aspects of SEO. The post Why PR and SEO are Inherently Connected! Digital PR Backlinks SEOAnd not only are backlinks still vital (they have been around for a long time), getting the “right […]. appeared first on Laurie Pehar Borsh PR.

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Easy essentials of SEO

PR Daily

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how. Black hat SEO seeks to cheat the system and circumvent Google’s stated rules; white hat SEO abides by those rules. A solid, enduring SEO presence requires a white hat approach.

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Marketing automation and its role in SEO

Awario

Today, every brand has an online presence and uses digital marketing to fix, improve, and promote it. The new normal suggests you spy on your competitors and assess how they approach their digital marketing strategies, and from there implement tactics that will generate leads from every possible channel

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5 tips to dominate local SEO

PR Daily

Here are five SEO tips to keep in mind: 1. Piggybacking off local events is a clever way to boost your local SEO. Online reviews have an outsize influence on your business, so take control of this SEO linchpin. Successfully manage local SEO content. With a little extra work, you can dominate your local SEO content. Think of yourself as a consumer, and use that insight to help with SEO optimization.

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#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. When you merge SEO with strategic public relations, the combined results can pay off in a big way. A few of the topics / questions the community and Natasa will answer include: What is SEO? How important is for PR professionals to learn SEO?

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How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. The post How Can You Boost Your SEO? Featured PR Observations and Preferences Headlines HMA Public Relations Newsroom SEO PR Daily Public Relations Searchability SEO SEO Strategy Web Traffic

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