Five Easy SEO Tricks to Improve Your Next Press Release

Cision

What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.

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How Can You Boost Your SEO?

HMA Public Relations

In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. The post How Can You Boost Your SEO?

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#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?

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Why SEO Matters for Marketing

Ron Torossian

Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».

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Why Quality Content is the Foundation of SEO

The Proactive Report

So if quality content is the foundation of SEO and online visibility, how can you create quality content? The post Why Quality Content is the Foundation of SEO appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow.

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Press Releases, Links, and SEO: What You Need to Know

TrendKite

SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases

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Why SEO is a Vital PR Skill

The Proactive Report

SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1).

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Calling B t on SEO “Experts” Who Say Meta Tags Don’t Work

Rock the Status Quo

The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.

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3 Link Building Strategies For Improving Off-Page SEO (Infographic)

PR 20/20

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.

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Blogger Pitch Smackdown: SEO Linkbuilders vs. PR Pros

Rock the Status Quo

The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?

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Predictions, PR and Pressing Questions on SEO [UML]

Sword and the Script

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together.

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SEO Welcomes Storytelling and PR to the “Family.”

Ishmael's Corner

As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”

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How PR can Put the Search Back in SEO [UML]

Sword and the Script

It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?

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Surviving Penguin and Panda Attacks: SEO Basics

Shift Communications

On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.

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How to Update Your SEO-Based Content Marketing Strategies for RankBrain

PR 20/20

SEO is no longer just about 200 ranking factors," according to Gianluca Fiorelli , SEO and web marketing consultant. SEO is about making our websites become the sources Google cannot help but use for answering queries.”.

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Easy essentials of SEO

PR Daily

Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how.

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Why SEO is Vital for PR Content

The Proactive Report

In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.

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40 pervasive SEO blunders

PR Daily

They don’t fully reveal the rules of the game, and, as anyone who follows SEO knows, Google’s guidelines are quite fluid. MarketingProfs posted an infographic that lists 40 common SEO mistakes, along with descriptions of how bad each bugaboo is for your website.

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Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.

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SEO for Content Strategists: Creating a Content Calendar That’s Built to Rank

PR 20/20

This post will help you lay the groundwork for an effective content calendar rooted in SEO strategy. Related Read: How to Update Your SEO-Based Content Strategies for RankBrain. You can use something as simple as Keyword Planner , or dive into your internal SEO tools. Search SE

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6 best SEO tools for marketing newbies

PR Daily

You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. Here are the tools you will need to maximize your SEO: 1.

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Do you need an SEO audit?

Shift Communications

This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?

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A good newsroom will improve your SEO

Presspage

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).

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You’re the #1 SEO loser.

Shift Communications

This boils down to having a good SEO strategy. When it comes to SEO, you absolutely cannot rest on your marketing laurels. The post You’re the #1 SEO loser. Blogging Content Marketing Data Marketing Marketing Technology SEO blogging

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3 ways to step up your SEO game

Axia PR

Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Public Relations Featured SEO Online Public RelationsGoogle strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.

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Facebook Notes and the Lazappalinari Cocktail: An SEO Test

Shift Communications

We set up a few tests on Friday as soon as the feature became available to determine if there was any SEO benefit. The short answer: no SEO benefit yet. Content Marketing Facebook Search SEO Social MediaOn Friday, September 24, Facebook rebooted its Notes feature.

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Back to Basics: Content-Based SEO for Blogging

PR 20/20

A lot can be said about SEO for blogging, but maybe you’re just looking to brush up on the basics for your next post. Tip: For stealthier spying, download Open SEO Stats and Web Developer extensions for your browser. But these are blogging SEO basics, so let’s get real.

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SEO for Business: How to Strengthen Your PR with Links

B2B PR Sense

When people first started to use SEO for business , it was viewed as a completely separate tactic from public relations. Now businesses are seeing the benefit of using PR in SEO to get better results. In turn, better SEO leads to more website traffic and brand recognition.

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TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

TrendKite

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

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SEO Specialist - Campbell, CA

Flack Me

Company: iD Tech Location: Campbell, California Industry: New Media - SEO/SEM Career Level: Mid Level Career (5+ yrs experience) Minimum Education: High School or Equivalent Job Status: Full Time Salary Range: Commensurate with Experience

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A marketers’ guide to local SEO

PR Daily

One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.

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How often should you check SEO metrics?

Shift Communications

MozCast ‘SEO Weather’ Chart; taller bars indicate more SEO volatility. In addition, I’d highly recommend subscribing to a few blogs and reading them daily to help you stay well-versed on what changes are happening in the world of SEO.

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How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group. Content Marketing Digital Marketing content content marketing search engine optimization SEO target audienceA robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted.

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Conducting an SEO Audit Pt. 2: On-Site Components

Shift Communications

In the first post of this series, we talked about the questions you should ask to figure out whether or not you need an SEO audit. So you need an SEO audit. After all, at the end of the day your website is the key component to a successful SEO program. SEO SEO audit

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33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO

Sword and the Script

Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). The post 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO appeared first on Sword and the Script.

Conducting an SEO Audit Pt. 4: Competitor Research

Shift Communications

This series walks through the components of an SEO audit. The same holds true for SEO. You’ll get a sense for what topics they regularly discuss and how it contributes to their overall SEO efforts. Bear in mind not all content has to map back to your specific SEO keywords.

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Your PR SEO Super Powers

Flack Me

Category: Flack Me Summary: While search engine optimization (SEO) and PR have been buddies for a while now, never have they been so reliant on each other. We’re now moving into an era of PR SEO. Well-written content and proactive outreach are a crucial part of SEO success. Why is this the case? Search seems to be a moving target. However, we know that Google rewards quality links. No one is better versed in these areas than PR pros

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4 Mobile SEO Problems That PR Pros Must Conquer

Shift Communications

Google is about to change the SEO rules again. The post 4 Mobile SEO Problems That PR Pros Must Conquer appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Public Relations Search SEO

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Why SEO Should Matter to PR Pros

TrendKite

We can’t really blame you if you wonder if you really need to worry about SEO as well. As a PR professional, you have a lot on your plate. You have responsibility for nothing less than your brand’s public image.

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8 ways to boost your newsroom’s SEO

Presspage

“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure.

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