“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure. MORE
As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Digital Media PR Public Relations Technology PR 5wpr marketing PR pr strategy seo strategy MORE
writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone. MORE
This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit? MORE
It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead? MORE
In order to stand out in the complicated world of SEO, you need […]. The post 72 stats that will help you become an SEO wizard appeared first on Agility PR Solutions. MORE
I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014. Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so. MORE
Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Changing SEO strategies. Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization. MORE
In this digital age, having a solid SEO strategy in place makes all the difference when it comes to drawing web traffic to your company's site. The post How Can You Boost Your SEO? MORE
Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how. MORE
What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. MORE
So if quality content is the foundation of SEO and online visibility, how can you create quality content? The post Why Quality Content is the Foundation of SEO appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. MORE
When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. By definition, SEO is the art of including the keywords that humans search for when looking for content like yours, in key places in your content. Structure with Headings that include SEO Keywords. . MORE
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR. MORE
They don’t fully reveal the rules of the game, and, as anyone who follows SEO knows, Google’s guidelines are quite fluid. MarketingProfs posted an infographic that lists 40 common SEO mistakes, along with descriptions of how bad each bugaboo is for your website. MORE
You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. Here are the tools you will need to maximize your SEO: 1. MORE
As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.” MORE
The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO. MORE
Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO? MORE
Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. MORE
The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales. MORE
Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ). MORE
“SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1). MORE
No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London. MORE
Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Public Relations Featured SEO Online Public RelationsGoogle strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors. MORE
What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO. MORE
Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ». MORE
Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates MORE
On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO. MORE
On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics. MORE
Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). The post 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO appeared first on Sword and the Script. MORE
One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO. MORE
In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago. MORE
Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO. MORE
The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO Analysis of PR Pieces. MORE
Word-of-mouth still happens, but now it’s online. Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line. MORE
I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. 1: Blogs will help your SEO. Related: Your SEO Checklist: 4 Steps to Optimizing Your Website. There are a lot of lies in the SEO industry. MORE
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together. MORE
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer? MORE
Here are five SEO tips to keep in mind: 1. Piggybacking off local events is a clever way to boost your local SEO. Online reviews have an outsize influence on your business, so take control of this SEO linchpin. Successfully manage local SEO content. MORE
Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant. Google isn’t the only search engine that can affect your SEO. User experience and effective SEO now go hand in hand. MORE
ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO? MORE
SEO Related Topics 
ImPRessions - Crenshaw Communications
JUNE 11, 2018
Public relations and SEO were once worlds apart, with almost no overlap between them. SEO focused on backlink schemes and website-stuffed keywords to drive search rankings. Here’s how PR and SEO can work together. Contributed content can work hard for both PR and SEO.
Cision
NOVEMBER 16, 2017
What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.
Ron Torossian
MAY 20, 2016
Search engine optimization (SEO) is quickly and continuously evolving. Those marketers who learn how to successfully integrate SEO into their overall marketing strategy will attract, engage and retain their target audiences in today’s hyper-saturated digital marketplace. Why SEO Matters for Online Businesses Experienced marketers know the important role SEO plays in their overall marketing strategy, which is why they … READ MORE ».
Agility PR Solutions
JULY 4, 2018
In order to stand out in the complicated world of SEO, you need […]. The post 72 stats that will help you become an SEO wizard appeared first on Agility PR Solutions.
PR Expanded
JANUARY 8, 2018
ET, on all things search and Search Engine Optimization (SEO). If you’re in PR and you thought SEO was someone else’s job, then you should think again. PR pros need to acquire new skills and SEO is definitely one of them. How important is for PR professionals to learn SEO?
The Proactive Report
JULY 28, 2014
I’ll be talking about these points at the PR News SEO Bootcamp in San Francisco August 11, 2014. Some people regard the fact that you can post content online anonymously as one of the Internet’s greatest attractions. Google doesn’t think so.
The Proactive Report
APRIL 22, 2015
“SEO is the most underused skill and strategy in the PR industry.” Online PR google online newsrooms SEO After 10 years the majority of companies and organizations still aren’t offering the media the content they need and want. ” Lisa Buyer, author of Social PR Secrets. DOWNLOAD THE GOOGLE QUALITY CHECKLIST HERE. Google checklist (1).
Cision
FEBRUARY 3, 2017
No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. The local, national and global consumer currently expects to be communicated with, on a multi-level, always updated stream of relevant news, all attainable through SEO. This news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.
Agility PR Solutions
JULY 12, 2018
The post How fashion retailers are using SEO for product promotion appeared first on Agility PR Solutions. With the introduction of search engine optimization and its application in improving the ratings of various sites, many stores now have an opportunity to boost sales.
Sword and the Script
MARCH 4, 2017
I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. You work for a savvy organization that values PR and SEO and has them working together.
TrendKite
NOVEMBER 10, 2016
SEO is often cited as a reason for pushing press releases over the wires. PR Strategy SEO Press Releases
PR Daily
MAY 16, 2018
Here are five SEO tips to keep in mind: 1. Piggybacking off local events is a clever way to boost your local SEO. Online reviews have an outsize influence on your business, so take control of this SEO linchpin. Successfully manage local SEO content.
Sword and the Script
AUGUST 13, 2016
It seems to me that no single on-page SEO technique matters insolation. However, that’s not to say SEO isn’t important. Adhering to SEO principles, in aggregate over time, makes an enormous difference. Corporate Blogging and SEO. But isn’t SEO Dead?
Ishmael's Corner
OCTOBER 21, 2015
As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more. The post SEO Welcomes Storytelling and PR to the “Family.”
The Proactive Report
APRIL 17, 2015
In this webinar Sally Falkow, President of PRESSfeed, and Lisa Buyer, CEO of The Buyer Group and columnist for Search Engine Watch, will discuss the report and the opportunities, barriers and challenges PR pros have learning SEO. SEO opportunities. SEO challenges. FREE WEBINAR. APRIL 22, 2015. 10 AM PDT 1 PM EDT. REGISTER NOW. The importance of optimizing PR content for search engines was first spoken about 10 years ago.
PR Daily
AUGUST 18, 2017
Google’s algorithms are constantly shifting, the technical rules of search engine optimization (SEO) regularly changing. Specifically, three basic SEO principles will guide you toward a smart approach, and they don’t require extensive technical know-how.
PR Daily
NOVEMBER 12, 2017
They don’t fully reveal the rules of the game, and, as anyone who follows SEO knows, Google’s guidelines are quite fluid. MarketingProfs posted an infographic that lists 40 common SEO mistakes, along with descriptions of how bad each bugaboo is for your website.
Presspage
AUGUST 8, 2017
Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ).
Rock the Status Quo
JULY 6, 2015
The trouble with reading blog posts about SEO is that everyone believes they know what they’re doing. But like many things in life – which we conveniently forget – everyone’s truth is different, especially when it comes to SEO.
Rock the Status Quo
MAY 4, 2015
The Differences in Pitch Style & Purpose Are Helpful to Understand I love PR, I love SEO and I really love how well they intersect to grow client reach and conversion. Is it truly a terrible pitch from an inept PR pro, or is a backlink ploy from an SEO programmer?
Waxing UnLyrical
JUNE 24, 2013
On today’s roundup, we’re talking SEO (search engine optimization). Enduring Questions on Press Releases and SEO. Why: In this guest post for WUL, Jessica Torres shares how she made her blog Cavy Savvy a success using smart SEO. vs. Black Hat SEO.
PR Daily
APRIL 10, 2018
You have correctly determined that search engine optimization (SEO) is important for your business or organization. However, SEO covers a lot of ground, so you should ease into learning best practices and strategies in phases. Here are the tools you will need to maximize your SEO: 1.
PR Daily
APRIL 23, 2017
One of the biggest misconceptions among small business owners and brand managers of similar organizations is that creating an SEO strategy is a difficult, time-consuming undertaking. Earlier this year, we showed readers 16 steps to ramp up your rankings in local SEO.
PR Daily
MAY 22, 2018
Word-of-mouth still happens, but now it’s online. Businesses that rely on local foot traffic should consider the effect an optimized website can have on their bottom line.
PR 20/20
NOVEMBER 11, 2016
Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy.
Sword and the Script
DECEMBER 26, 2017
Search marketing and SEO statistics. Search Marketing and SEO Statistics. Pressing Questions on SEO ). The post 33 Statistics Summarizing the Year in Public Relations, Content Marketing, Social Media and SEO appeared first on Sword and the Script.
Beyond PR
NOVEMBER 16, 2017
What you may not know is that practicing good SEO is just as essential for your press releases as it is for the rest of your online communications. In other words: neglect SEO at your own risk. This might seem like an essential point, but it is central to modern SEO.
PR Daily
MAY 4, 2017
writing for a living today should know the basics of search engine optimization (SEO). Incorporating basic principles of SEO into your writing is not difficult, but it does require practice and preparation. Here are seven tips for SEO-friendly writing: Find your keywords. Anyone.
Shift Communications
OCTOBER 31, 2014
On Friday, October 17, Google released it’s third Penguin update to it’s search algorithm chock full of new penalties and created some additional rules of thumb for creating content on the web that you want to rank well within Google’s search results with a few SEO basics.
Axia PR
NOVEMBER 9, 2017
Search engine optimization (SEO) is a controversial topic for many marketers. With Google often changing its algorithms, some companies doubt whether SEO should remain an important part of their online marketing efforts. Public Relations Featured SEO Online Public RelationsGoogle strives to bring the best search results to its users based on how people interact with content. By incorporating these techniques, you can optimize your company’s marketing endeavors.
Presspage
JANUARY 17, 2018
“We want to make sure that we write in language that he [IT] is going to be using from an SEO standpoint—because why would we make our own teammates’ job harder?” subheads or deck heads) matter to SEO in ways both obvious and obscure.
Melissa Agnes
FEBRUARY 5, 2015
Apparently an experiment was recently conducted where 84 small business owners across different industries were emailed to see if they would be interested in hiring a company to perform negative SEO against their competitors. What is negative SEO?
PR Daily
JANUARY 10, 2018
Securing relevant links to your website is an important SEO strategy, but as with your content, make sure each link request is relevant. Google isn’t the only search engine that can affect your SEO. User experience and effective SEO now go hand in hand.
PR Daily
JANUARY 17, 2018
Improving SEO and creating content have become the main objectives for more than half of marketers (61 and 55 percent, respectively). Changing SEO strategies. Move over, paid advertising—2018 is all about engaging content, customer experiences and savvy search engine optimization.
Sword and the Script
MAY 23, 2017
It’s hard to pin down a precise anniversary date, but PR and SEO have been together for the better of 20 years. Interestingly, the tools for managing and measuring PR and SEO. Predictions, PR and Pressing Questions on SEO [UML]. They may be an SEO vendor, but they get PR.
ISEBOX
SEPTEMBER 22, 2016
When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. By definition, SEO is the art of including the keywords that humans search for when looking for content like yours, in key places in your content. Structure with Headings that include SEO Keywords. .
TrendKite
NOVEMBER 3, 2016
Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates
Shift Communications
JULY 17, 2015
This introductory post marks the beginning of a series of posts that will walk through the process of an SEO audit. We hear a lot about SEO every day. Even if you have done an SEO update in the past, an audit may still prove to be helpful. The post Do you need an SEO audit?
5W PR
NOVEMBER 16, 2016
The world of SEO and PR are now actively working together on joint projects with shared goals and visions. Below are seven ways in which SEO and PR successfully complement each other. Backlinking is the bread and butter for SEO. SEO Analysis of PR Pieces.
PR Daily
JULY 21, 2017
I’ve talked with hundreds of business owners, entrepreneurs and marketing managers prior to launching SEO campaigns for their businesses. 1: Blogs will help your SEO. Related: Your SEO Checklist: 4 Steps to Optimizing Your Website. There are a lot of lies in the SEO industry.
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