The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Just this last week there were several articles in the news about the value of measurement and analytics. MORE
As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base. MORE
For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach. MORE
The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one. MORE
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues. MORE
The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung. MORE
The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions. MORE
The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content remains an important cornerstone of public relations strategy. MORE
When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block. MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? MORE
In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology. MORE
See our earlier post for B2C tips for adding life to B2B programs. Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well. MORE
B2C – Business to consumer. [link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. MORE
Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones. MORE
That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon. MORE
A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers. MORE
Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike. MORE
For B2C marketers, PointVisible argues there is room for organizations to rise above the competition: While 60 percent of B2C marketers are extremely/very committed to content marketing, only 38 percent have a content marketing strategy in place. MORE
The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready? MORE
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. MORE
The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017. MORE
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think! MORE
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. MORE
Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. MORE
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. MORE
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. MORE
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas. MORE
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too. MORE
CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? MORE
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). MORE
We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. What makes a winning public relations program? MORE
Category: Flack Me Summary: Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), execution is not quite as straightforward MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. It’s an exciting day at PR Newswire. MORE
5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy. MORE
The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye. MORE
The majority of marketers (87 percent) say they already deliver content consistently and most B2C marketers (73 percent) say they plan to increase the amount of content they produce next year. MORE
Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. MORE
Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last. MORE
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. MORE
B2C Related Topics ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
Polaris
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?
PR Daily
MAY 22, 2017
The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions.
PR 20/20
MARCH 11, 2015
The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye.
TrendKite
JUNE 3, 2015
That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Cision
DECEMBER 29, 2017
CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest?
Sword and the Script
FEBRUARY 20, 2018
Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community.
LTPR
AUGUST 5, 2014
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.
PR Daily
JUNE 3, 2018
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.
Waxing UnLyrical
APRIL 8, 2013
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.
Agility PR Solutions
AUGUST 9, 2018
As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base.
PR Daily
SEPTEMBER 17, 2017
Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last.
PR News
MAY 5, 2017
Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.
PR Daily
JUNE 26, 2017
The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017.
B2B PR Sense
AUGUST 2, 2018
When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block.
B2B PR Sense
NOVEMBER 23, 2016
The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.
Rock the Status Quo
JANUARY 20, 2015
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!
The Proactive Report
JULY 23, 2018
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).
The Proactive Report
JANUARY 31, 2017
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.
The Proactive Report
MARCH 27, 2018
The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Just this last week there were several articles in the news about the value of measurement and analytics.
The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
TrendKite
FEBRUARY 16, 2015
Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike.
PR Daily
FEBRUARY 4, 2018
For B2C marketers, PointVisible argues there is room for organizations to rise above the competition: While 60 percent of B2C marketers are extremely/very committed to content marketing, only 38 percent have a content marketing strategy in place.
ReimaginePR
JULY 25, 2018
B2C – Business to consumer. [link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google.
Solo PR Pro
APRIL 11, 2017
The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content remains an important cornerstone of public relations strategy.
Cision
APRIL 27, 2017
For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.
ImPRessions - Crenshaw Communications
JUNE 14, 2018
See our earlier post for B2C tips for adding life to B2B programs. Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. For the most part, those unwritten rules stand up well.
PR Daily
OCTOBER 14, 2015
A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers.
ImPRessions - Crenshaw Communications
MAY 24, 2018
Capitalizing on the trend of B2B PR/marketing borrowing B2C tactics, a UK data security company opened up a pop-up retail store in 2017 in London where customers were required to pay for products with personal data from their mobile phones.
PR 20/20
FEBRUARY 24, 2015
Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung.
ImPRessions - Crenshaw Communications
SEPTEMBER 27, 2016
We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. What makes a winning public relations program?
B2B PR Sense
DECEMBER 23, 2017
5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy.
Flack Me
MARCH 7, 2017
Category: Flack Me Summary: Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), execution is not quite as straightforward
Beyond PR
JUNE 17, 2016
He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. It’s an exciting day at PR Newswire.
ImPRessions - Crenshaw Communications
MAY 17, 2016
The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services.
PR Daily
JUNE 15, 2017
The majority of marketers (87 percent) say they already deliver content consistently and most B2C marketers (73 percent) say they plan to increase the amount of content they produce next year.
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