ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. Any Good PR Program Starts With The Customer. Use the data.

B2C 120

B2C B2B Social Media Consumer 120

Agility PR Solutions

SEPTEMBER 16, 2020

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. The post 4 new trends that are empowering consumers—and turning the tables on B2C brands and firms appeared first on Agility PR Solutions.

B2C 78

B2C Consumer Trends Brand 78

Agility PR Solutions

FEBRUARY 4, 2019

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 79

B2C Consumer Media Report 79

5W PR

AUGUST 7, 2020

Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C Pitching B2B Conference 88

Agility PR Solutions

JULY 15, 2019

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

B2C 65

B2C B2B Marketing Strategy 65

Agility PR Solutions

JUNE 4, 2019

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

B2C 60

B2C B2B Data Marketing 60

Agility PR Solutions

APRIL 1, 2019

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. Uniquely, the research analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports—providing fresh, bird’s-eye-level insights that other similar reports are often missing. The […].

B2C 70

B2C Content Marketing Strategy Marketing 70

Agility PR Solutions

SEPTEMBER 5, 2023

If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses), then you really need to start worrying and look at what’s causing […] The post 6 steps to regaining customer trust after it’s been broken appeared first on Agility PR Solutions.

B2C 96

B2C Publicity Brand Branding 96

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […].

B2B 195

B2B Company B2C Consumer 195

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 167

Content Marketing Marketing B2C B2B 167

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

B2C 242

B2C Strategy B2B Marketing 242

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Report Marketing 195

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C B2B Enterprise 147

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

Advertising 78

Advertising Advertising Measurement Marketing 78

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Instagram 88

Sword and the Script

OCTOBER 11, 2022

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets. Here’s how that looks side-by-side: (click image for higher resolution).

Agency 155

Agency B2C B2B Communications 155

Agility PR Solutions

MAY 17, 2023

In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the hype.

Retail 78

Retail B2C B2B Publicity 78

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Instagram is a powerful social media platform that will reciprocate the love it gets from all companies, both B2C and B2B. The platform has made photo sharing easier than ever.

Instagram 347

Instagram B2B Social Media B2C 347

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike.

Consumer 78

Consumer Brand Branding B2C 78

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

B2B 78

B2B Enterprise B2C Customer Service 78

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 155

Financial Brand Branding B2C 155

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Trends 85

Trends Study Industry B2C 85

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset.

Content Marketing 68

Content Marketing Infographics B2B B2C 68

Agility PR Solutions

APRIL 19, 2021

But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects, reveals new research from customer marketing software provider MessageGears. B2C […].

B2C 85

B2C Marketing Software Technology 85

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

Social Media 150

Social Media B2B Consumer Media 150

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2023

It seems promising not only for B2C campaigns, but for the content and thought leadership promotion more typical of B2B PR. As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR.

B2B 177

B2B How To Crisis Communications Instagram 177

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

Social Media 150

Social Media B2B Consumer Media 150

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Transparency in Marketing Measurement. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Pitching Measurement 284

PR Fuel

OCTOBER 26, 2022

Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi.

B2C 85

B2C Advertising Advertising Publicity 85

wiredPRworks

JULY 31, 2017

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. A motivating marketing speaker and author, Barbara is a recognized thought leader in the digital marketing industry and is a member of the prestigious National Speakers Association. Check out her programs at [link].

B2C 40

B2C B2B Marketing Strategy 40

PR 20/20

MARCH 11, 2015

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. I recently had the opportunity to attend Afternoons at Ahuja , a panel discussion at Cleveland State University. Brand Industry Inbound Marketing'

B2C 40

B2C Marketing Web Industry 40

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail Brand Branding B2C 78

Axia PR

FEBRUARY 15, 2022

She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more. Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years.

Agency 118

Agency B2C B2B Advertising 118

Prohibition

SEPTEMBER 8, 2023

Does influencer marketing only work for B2C sectors? For instance, B2C influencer marketing often involves leveraging influencers’ popularity and reach for brand promotion, while B2B influencer marketing relies on industry experts and thought leaders to build credibility and trust.

Marketing 62

Marketing B2C Advertising Advertising 62

Onclusive

MAY 12, 2022

We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Article sentiment toward the brand.

Publicity 370

Publicity Consumer Media Reputation 370

ImPRessions - Crenshaw Communications

AUGUST 22, 2023

And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S.

B2B 156

B2B How To Conference Brand 156

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. In my time working with top B2C brands, admittedly a golden age of consumer marketing, the PR budget often included sexy elements like big sports sponsorships or deals with celebrity endorsers who were sometimes available for media interviews. B2B budgets are wildly efficient.

B2B 257

B2B B2C Agency SEO 257