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Effective Marketing Strategies for B2C Businesses

Ronn Torossian

However, there are some tried and true options that practically any B2C business can utilize and achieve certain levels of success with. The post Effective Marketing Strategies for B2C Businesses appeared first on.

B2C 195
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Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year

Agility PR Solutions

The post Despite consumer skepticism, B2C marketing execs plan to invest in the metaverse this year appeared first on Agility PR Solutions.

B2C 150
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How storytellers must adjust for B2C or B2B audiences

PR Daily

Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style. On the other hand, when you write for a B2C audience, you’re casting a much wider net. Conversely, when you’re targeting a broader B2C audience, you’re better off not getting too technical. When targeting a B2C audience, be careful not to drop in too many dry statistics. B2C writing should be relatable and easily understandable.

B2C 99
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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. The post What B2C Can Learn From B2B PR appeared first on Crenshaw Communications. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. This post covers the first step … stay tuned for a second article covering the latter. What’s a buyer persona?

B2C 195
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4 indispensable tips to perfect your B2C PR

Agility PR Solutions

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 73
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B2B vs. B2C—defining the difference and adjusting marketing accordingly

Agility PR Solutions

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

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Pitch and Demo Events for Startups [B2B and B2C]

5W PR

Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers. For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable.

B2C 85
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B2B marketers keeping pace with B2C in customer data deployment

Agility PR Solutions

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

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24 great B2B and B2C brand journalism sites

PR Daily

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions. Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “ skytyping” business.

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What’s working in content marketing? The most effective strategies for small B2C companies

Agility PR Solutions

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores.

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3 Tips We Learned from a Panel of B2C Marketers

PR 20/20

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development. As marketers, how can we possibly stay afloat in an ever-changing industry?

B2C 68
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Scary Similarities Between Halloween And PR

ImPRessions - Crenshaw Communications

communications Crenshaw Communications media relations PR Fish Bowl public relations B2B PR B2C PR Halloween PRWhat do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both. Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of Halloween the planning starts weeks or even months in advance.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

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3D Digital Marketing Class To Transform B2B and B2C Strategies

wiredPRworks

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age?

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The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

Deirdre Breakenridge

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

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Good Job! Complimenting Competitors in Marketing can Tip Sales in Your Favor [Research]

Sword and the Script

Marketing PR B2B marketing B2C marketing market research marketing marketing psychology marketing surveysResearch out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor.

B2C 93
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Trust in Business: 10 Ways to Build the Currency Brands Can’t Live Without

Sword and the Script

Marketing PR B2C marketing branding brands marketing surveys trustBrands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences.

B2C 104
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Digital Marketing in the Age of a Pandemic

HMA Public Relations

Featured ai b2c digital marketing marketing during a pandemic pandemic marketing zero-party dataWhen the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing.

Radio 60
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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work.

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How to Attract Your Ideal Customer on Instagram

Cision

CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results.

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Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

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B2B Companies and the Digital Buying Journey

Ronn Torossian

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting.

B2B 195
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Content matters: The state of content marketing in 2023

Agility PR Solutions

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

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New research confirms that customer support increases loyalty in times of crisis

Agility PR Solutions

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

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B2B Lead Generation

Ronn Torossian

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Events Measurement MeasurePR Shonali Burke #measurepr affect pr b2b pr measurement b2c pr measurement sandra fathi

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The Types of PR Services That Can Benefit Your Business

PR Fuel

Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi.

B2C 70
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2023 state of experiential marketing study forecasts industry trends for the year ahead

Agility PR Solutions

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

B2C 85
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Digital marketers expect to double messaging volume by 2024

Agility PR Solutions

But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects, reveals new research from customer marketing software provider MessageGears. B2C […].

B2C 85
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How to humanize and personalize financial brands in a post-pandemic world

Agility PR Solutions

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 131
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4 ways COVID impacted e-commerce—and where we are now

Agility PR Solutions

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole.

B2C 85
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In new B2E paradigm, marketers must be ready to target everyone

Agility PR Solutions

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 102
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The Top 3 Reasons Clients Hire Outside Agencies, Consultants and Freelancers

Sword and the Script

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets.

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Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

Axia PR

Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn. LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Social media

B2C 48
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Are online reviews important to Gen Z? Not so much, survey finds

Agility PR Solutions

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

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Latest Agency Edge Research with Susan Baier and Drew McLellan | On Top of PR podcast

Axia PR

She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more. Drew McLellan and Susan Baier discuss their findings from the eighth annual Agency Edge Research Series.

B2C 99
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It’s 2020—is your brand texting with customers yet?

Agility PR Solutions

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato.

B2C 78