PR Daily

FEBRUARY 28, 2019

Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style. On the other hand, when you write for a B2C audience, you’re casting a much wider net. Conversely, when you’re targeting a broader B2C audience, you’re better off not getting too technical. When targeting a B2C audience, be careful not to drop in too many dry statistics. B2C writing should be relatable and easily understandable.

B2C 117

B2C B2B Storytelling Consumer 117

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. The post What B2C Can Learn From B2B PR appeared first on Crenshaw Communications. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl.

B2C 175

B2C B2B Consumer Enterprise 175

Agility PR Solutions

SEPTEMBER 16, 2020

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with.

B2C 78

B2C Trends Consumer Brand 78

B2B PR Sense

MARCH 16, 2017

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology.

B2C 177

B2C B2B Strategy Enterprise 177

Polaris

DECEMBER 9, 2014

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

B2C 163

B2C Content Marketing Study Trends 163

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. This post covers the first step … stay tuned for a second article covering the latter. What’s a buyer persona?

B2C 195

B2C B2B Strategy Marketing 195

Agility PR Solutions

FEBRUARY 4, 2019

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 73

B2C Consumer Report Marketing 73

Agility PR Solutions

JULY 15, 2019

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

B2C 65

B2C B2B Strategy Marketing 65

Agility PR Solutions

JUNE 4, 2019

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

B2C 60

B2C B2B Data Survey 60

PR Daily

MAY 22, 2017

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions. Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “ skytyping” business.

B2C 95

B2C Journalism B2B Hotels 95

Agility PR Solutions

APRIL 1, 2019

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores.

B2C 69

B2C Small Business Survey Company 69

PR 20/20

MARCH 11, 2015

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development. As marketers, how can we possibly stay afloat in an ever-changing industry?

B2C 77

B2C Web Technology Trends 77

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

communications Crenshaw Communications media relations PR Fish Bowl public relations B2B PR B2C PR Halloween PRWhat do PR and Halloween have in common? They can both be scary as well as fun. Here’s what I mean. Planning is the key to both. Ever wait for the last minute to plan your costume and feel like a loser at the party? It’s the same way in public relations. For fans of Halloween the planning starts weeks or even months in advance.

B2C 173

B2C Retail Creativity B2B 173

TrendKite

JUNE 3, 2015

That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.

B2C 64

B2C B2B Publicity Strategy 64

HMA Public Relations

FEBRUARY 4, 2021

Featured ai b2c digital marketing marketing during a pandemic pandemic marketing zero-party dataWhen the pandemic first began, many radio and TV advertisements sounded insincere to the current times of wearing masks and social distancing.

Radio 59

Radio Advertising Advertising B2C 59

PR Expanded

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

B2B 257

B2B Consumer Social Media B2C 257

TrendKite

AUGUST 1, 2016

Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too. They may decide on a new CRM system in their 11:00 meeting, but at noon, they’ll be deciding where to eat. PR Strategy

B2C 52

B2C B2B System Consumer 52

wiredPRworks

JULY 31, 2017

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age?

B2C 40

B2C B2B Training Creativity 40

Ishmael's Corner

AUGUST 3, 2020

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll.

Communications 103

Communications B2C Google SEO 103

PR Expanded

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

B2B 186

B2B Consumer Social Media B2C 186

Reputation Us

AUGUST 5, 2014

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work.

Social Media 124

Social Media B2C Company Print 124

Cision

DECEMBER 29, 2017

CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results.

Instagram 120

Instagram B2C Guidelines Pinterest 120

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. What is B2B marketers’ main challenge? 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm.

B2B 195

B2B B2C Data Report 195

Sword and the Script

FEBRUARY 20, 2018

Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

B2C 71

B2C Technology Retail Interviews 71

Waxing UnLyrical

APRIL 8, 2013

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Events Measurement MeasurePR Shonali Burke #measurepr affect pr b2b pr measurement b2c pr measurement sandra fathi

B2C 67

B2C YouTube Twitter Facebook 67

TrendKite

DECEMBER 18, 2018

When most people think of influencer marketing, they think of B2C. How do things work differently with B2B influencers? Our VP of Corporate Communications explores the similarities and differences

B2C 63

B2C B2B Corporate Communications 63

B2B PR Sense

NOVEMBER 23, 2016

The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. This research looks into 175,000 posts from both B2B and B2C industries, and measures their performance across multiple social media networks. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one. shares for B2C content.

B2B 240

B2B Social Media B2C Strategy 240

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 78

B2C B2B Brand Branding 78

Axia PR

AUGUST 7, 2019

Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn. LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Social media

B2C 48

B2C B2B LinkedIn Company 48

B2B PR Sense

AUGUST 2, 2018

When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. B2B and B2C influencer marketing strategies differ and you need to appreciate the distinctions and understand the nuances of B2B marketing with influencers. 5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy.

B2B 256

B2B How To B2C Marketing 256

B2B PR Sense

AUGUST 13, 2020

In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. After all, many buyers in the B2B space have been wanting their buying process to mirror their B2C experience , even before the pandemic.

B2B 179

B2B B2C How To Mobile 179

Agility PR Solutions

JANUARY 29, 2020

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

B2C 71

B2C Survey B2B Study 71

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy.

Storytelling 239

Storytelling B2C Retail Measurement 239

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. In my time working with top B2C brands, admittedly a golden age of consumer marketing, the PR budget often included sexy elements like big sports sponsorships or deals with celebrity endorsers who were sometimes available for media interviews.

B2B 219

B2B B2C Software Consumer 219

Agility PR Solutions

JANUARY 8, 2020

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato. In fact, almost two-thirds (63 percent) of respondents would switch to a company that offered text messaging as a communication channel. Interactive messaging and immediate communication are desired, but the vast majority of consumers (92 percent) expect […]. The post It’s 2020—is your brand texting with customers yet?

B2C 60

B2C Consumer Communications Company 60

PR Daily

JUNE 26, 2017

The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017. B2C health care marketing firms rank the most effective platforms as: 1. The top metrics being examined by B2C firms are: 1.

Content Marketing 99

Content Marketing B2C B2B Print 99

PR News

MAY 5, 2017

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.

B2C 86

B2C B2B Brand Branding 86