What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.

B2C 189

B2C Content Marketing Trends: Key Findings from the 2015 Study


The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

B2C 172

Creating a Content Strategy for B2B & B2C Marketing Success


If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

B2C 191

3D Digital Marketing Class To Transform B2B and B2C Strategies


The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready?

B2C 52

24 great B2B and B2C brand journalism sites

PR Daily

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions.

B2C 81

The Difference Between B2B and B2C Public Relations


That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.

B2C 40

How to Attract Your Ideal Customer on Instagram


CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest?

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community.

Four Ways to Grow Your Company’s Social Media Audience Organically


Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.

#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.

B2C 67

5 Tips for Brands New to Influencer Marketing

PR News

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.

B2C 71

Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

Video 130

Statistics to punch up your content marketing game

PR Daily

Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last.

B2C 90

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.

B2B 100

What’s hindering your content marketing efforts?

PR Daily

The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017.

B2C 88

Common Social Media Mistakes

Flack Me

Category: Flack Me Summary: Social media is a big opportunity for most organizations, whether they are B2B or B2C, or whether they operate online or from a physical location. And while the theory of social media is simple (i.e. if I write great content, people will be able to engage with it), execution is not quite as straightforward

B2C 40

Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content remains an important cornerstone of public relations strategy.

Study by Nielson Underscores the Importance of Earned Media


Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike.

B2C 60

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.

B2B 158

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.

Facebook View Metrics Decline Suddenly

Shift Communications

Sharing rates on Facebook – word of mouth – for B2B and B2C brands is averaging 0.01%. SHIFT cleaned the data to remove anomalies in data file formats, then grouped the data in 5 groups: B2B, B2C, Individual Influencers, Congressional Representatives, and News Publishers.

Infographic: What trends signal a bright future for content marketing?

PR Daily

For B2C marketers, PointVisible argues there is room for organizations to rise above the competition: While 60 percent of B2C marketers are extremely/very committed to content marketing, only 38 percent have a content marketing strategy in place.

64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic


If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis].

Survey 178

Art and Science: The Three Pillars of Storytelling Mapped to Data


For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

Revisiting Twitter’s 280-Character Limit: What’s Working Today

Shift Communications

In mid-November 2017, we examined the new 280-character limit that Twitter made generally available to the public on November 7, 2017. At the time, it was definitely too early to tell whether companies and individuals were embracing the new character limits.

Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy.

B2C 63

How Segmenting Audiences Is Creating Giant Value for Companies

Flack Me

They have business clients (B2B) and individual customers (B2C), or they are speaking to some other variation of a split audience, but their website, or other communications, have to speak to everybody. Category: Flack Me Summary: So many companies face a marketing and public relations dilemma—they are talking to three audiences and trying present a united front.

B2C 40

How To Add “Borrowed Interest” To Your PR Campaign

ImPRessions - Crenshaw Communications

We’ve been fortunate to have created several third-party collaborations with a goal of moving high-profile B2B and B2C PR campaigns from merely good to best-in-class. What makes a winning public relations program?

How To 185

Why Influencer Marketing Is Essential To Your Content Marketing Strategy

PR 20/20

Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung.

B2C 53

2018 Predictions: Consumer PR Edition

Shift Communications

From a B2C public relations perspective, here are two trends that stand out as attention-worthy: integration across the board and the ability to take a stand. It’s hard to believe that 2017 has come and gone.

Breaching 140: Who’s Using Twitter’s 280 Characters?

Shift Communications

Of all the industries using the new format, B2C financial services – banking and retail investment brands – are using the most characters in the new format.

The Five “Rs” of PR: How PR Can Boost Brand Marketing

ImPRessions - Crenshaw Communications

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services.

B2C 181

Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? By Samson Lam , Digital Strategist, The Hoffman Agency Singapore.

B2B 78

PR Goal-Setting For 2018

ImPRessions - Crenshaw Communications

Whether a brand needs B2B or B2C PR next year, the steps to manage the process are similar. Where is your company in its public relations planning for 2018?

#PRGoals For 2017

ImPRessions - Crenshaw Communications

Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. In public relations agency offices around the country, the time has come for a few annual rites of passage. Planning a holiday soiree, check! Buying client gifts, done!

B2C 150

Study: Content marketers find meetings, plans integral to success

PR Daily

A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers.

Improving PR Content Strategies

ImPRessions - Crenshaw Communications

The brand needs to promote its efforts on applicable key social platforms, maximizing the targeting capabilities of Facebook for B2C visibility, using LinkedIn, which is influential for B2B marketing, and Twitter, which is useful for reaching business influencers and journalists.

What to Know Before Creating a Content Marketing Strategy


The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago.