How storytellers must adjust for B2C or B2B audiences
FEBRUARY 28, 2019
Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style. On the other hand, when you write for a B2C audience, you’re casting a much wider net. Conversely, when you’re targeting a broader B2C audience, you’re better off not getting too technical. When targeting a B2C audience, be careful not to drop in too many dry statistics. B2C writing should be relatable and easily understandable.