The Hoffman Agency

FEBRUARY 8, 2024

The dark side of B2C: Why your customers deserve better data Jana Schubert, Associate Director, The Hoffman Agency The more a company depends on its end customers, the more it needs to invest in its own IT infrastructure. Ultimately, it should be the result that counts, not the location.

B2C 73

B2C B2B Agency Trends 73

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2016

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. Any Good PR Program Starts With The Customer. Use the data.

B2C 120

B2C B2B Software Consumer 120

Agility PR Solutions

SEPTEMBER 16, 2020

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with. The post 4 new trends that are empowering consumers—and turning the tables on B2C brands and firms appeared first on Agility PR Solutions.

B2C 78

B2C Trends Consumer Brand 78

Business Wire

AUGUST 16, 2023

Whether you’re selling IT management services or consumer packaged goods, an ever-increasing shift to online purchasing habits (both B2B and B2C ) and the resulting competition for audience attention are changing the game for industries of all types and sizes.

B2C 264

B2C B2B Consumer Industry 264

Agility PR Solutions

FEBRUARY 4, 2019

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

B2C 79

B2C Consumer Report Marketing 79

Ronn Torossian

DECEMBER 25, 2023

Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base. Digital marketing has become a cornerstone of modern business growth.

Strategy 195

Strategy B2C Marketing B2B 195

5W PR

AUGUST 7, 2020

Finally, SevenVentures Pitch Day and the Growth Marketing Conference are the places to be for any B2B and B2C growth marketers.

B2C 88

B2C B2B Pitching Conference 88

Agility PR Solutions

JULY 15, 2019

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

B2C 66

B2C B2B Marketing Strategy 66

Agility PR Solutions

JUNE 4, 2019

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

B2C 60

B2C B2B Data Marketing 60

Agility PR Solutions

APRIL 1, 2019

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. Uniquely, the research analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports—providing fresh, bird’s-eye-level insights that other similar reports are often missing. The […].

B2C 72

B2C Content Marketing Company Strategy 72

Agility PR Solutions

DECEMBER 7, 2023

Nurturing your relationships with customers is a crucial part of the B2C business model. Your goal isn’t just to make a one-time sales deal, but to delight your customers with such a positive experience that it generates repeat business.

Measurement 175

Measurement B2C Brand Branding 175

Agility PR Solutions

NOVEMBER 12, 2023

While there may be many differences between B2B and B2C companies, there is one thing they most definitely have in common; a good customer experience can mean repeat customers.

B2B 110

B2B Survey B2C Company 110

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

B2C 242

B2C Strategy B2B Marketing 242

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […].

B2B 195

B2B Company B2C Consumer 195

Agility PR Solutions

MARCH 7, 2024

When it comes to driving purchases and creating loyalty, today’s brands and businesses are well aware that the rules of the game are not as straightforward as they once seemed to be.

Trends 100

Trends Consumer B2C Strategy 100

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 170

Content Marketing B2C Marketing B2B 170

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Data Report 195

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

Earlier in January, Mod Op acquired Context Creative, an international full-service creative agency known for data-driven strategies and design thinking in both B2B and B2C campaigns across various media channels. The company continues its strategic expansion into data, technology, and creative sectors.

Agency 156

Agency Communications B2C Creativity 156

Agility PR Solutions

SEPTEMBER 5, 2023

If your customer churn rate starts rising above the acceptable averages of 2-8 percent (for B2C businesses), then you really need to start worrying and look at what’s causing […] The post 6 steps to regaining customer trust after it’s been broken appeared first on Agility PR Solutions.

B2C 100

B2C Brand Branding Publicity 100

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C Enterprise B2B 147

PRSay

FEBRUARY 2, 2024

Nicole Gainer is an associate vice president at Red Thread PR , a Brownstein Group PR specialty agency that brings an integrated, multichannel mindset to connecting B2B and B2C brands to their customers, communities and industries.

Trends 183

Trends B2C Video Measurement 183

Prohibition

MARCH 11, 2024

LinkedIn shares audience insight statistics LinkedIn has shared some interesting opportunities for B2C marketers in recent piece of research. The research shows that LinkedIn users have more money to spend and are more interested in spending it on luxuries than other platforms – which makes LinkedIn perfect for B2C marketers.

Advertising 62

Advertising Advertising Social Media B2C 62

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset.

Infographics 66

Infographics Content Marketing B2C B2B 66

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Instagram is a powerful social media platform that will reciprocate the love it gets from all companies, both B2C and B2B. The platform has made photo sharing easier than ever.

Instagram 333

Instagram B2B B2C Case Study 333

Sword and the Script

OCTOBER 11, 2022

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets. Here’s how that looks side-by-side: (click image for higher resolution).

Agency 139

Agency B2C B2B Survey 139

Sword and the Script

APRIL 16, 2024

Conducting systematic marketing provides the greatest benefits to the valuations of early B2B start-up firms but is detrimental to the valuations of early B2C start-up firms. Among the analysis were the following: “Only slightly over half the start-up firms report conducting systematic marketing.

B2B 155

B2B Study Marketing Education 155

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Journalism 88

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 157

Financial B2C Brand Branding 157

wiredPRworks

JULY 31, 2017

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. A motivating marketing speaker and author, Barbara is a recognized thought leader in the digital marketing industry and is a member of the prestigious National Speakers Association. Check out her programs at [link].

B2C 40

B2C B2B Strategy Marketing 40

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

B2B 150

B2B Social Media Consumer B2C 150

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

To engage younger audiences on these platforms, she expects B2B marketers will be taking lessons from their B2C peers. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333

Agility PR Solutions

JUNE 12, 2023

B2C communicators have long known that, when done authentically, influencer marketing is well worth the investment. But the indirect path from influence to purchase has been hard to quantify, and therefore often difficult to convince brand and marketing decision makers that those dollars are paying off.

Advertising 78

Advertising Advertising Measurement B2C 78

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Transparency in Marketing Measurement. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Retail Measurement 284

PR 20/20

MARCH 11, 2015

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. I recently had the opportunity to attend Afternoons at Ahuja , a panel discussion at Cleveland State University. Brand Industry Inbound Marketing'

B2C 40

B2C Marketing Web Industry 40

Agility PR Solutions

MAY 17, 2023

In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the hype.

Retail 78

Retail B2C B2B Trends 78

Agility PR Solutions

APRIL 19, 2021

But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects, reveals new research from customer marketing software provider MessageGears. B2C […].

B2C 86

B2C Marketing Software Technology 86