What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

B2C 212

Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

B2C 253

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology.

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3 Tips We Learned from a Panel of B2C Marketers

PR 20/20

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye.

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24 great B2B and B2C brand journalism sites

PR Daily

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions.

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3D Digital Marketing Class To Transform B2B and B2C Strategies

wiredPRworks

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready?

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B2B PR vs. B2C PR: What's the difference?

TrendKite

Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too.

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The Difference Between B2B and B2C Public Relations

TrendKite

That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

How to Attract Your Ideal Customer on Instagram

Cision

CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest?

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community.

Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.

#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.

B2C 110

Marketing Automation Only Does What You Tell It To; Off Script No. 33: Bryan Young

Sword and the Script

If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in.

Infographic: How marketers vary on social media

PR Daily

The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.

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9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block.

How To 328

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.

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Holiday emails from brands generate higher conversions—what’s the secret?

Agility PR Solutions

Email marketing remains one of the most viable and rewarding strategies for B2C brands and businesses, but new research reveals that holiday-themed emails reap an even more bountiful ROI.

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Loyalty in 3D—how food retailers can earn more shopper devotion

Agility PR Solutions

As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base.

Flack's Revenge - Untitled Article

Flack's Revenge

Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook.

Statistics to punch up your content marketing game

PR Daily

Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last.

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5 Tips for Brands New to Influencer Marketing

PR News

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.

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What’s hindering your content marketing efforts?

PR Daily

The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017.

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Our Top 10: The Best B2B PR Posts of the Year

B2B PR Sense

5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy.

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5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned. In reality, though, B2B social media best practices require a B2C approach. Social media has proven its worth within the marketing realm beyond a doubt.

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Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

Video 169

Original Research: B2B Content Sweet Spot

The Proactive Report

While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.

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Why Influencer Marketing Is Essential To Your Content Marketing Strategy

PR 20/20

Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung.

B2C 103

Study by Nielson Underscores the Importance of Earned Media

TrendKite

Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike.

B2C 81

8 Misleading Myths About B2B PR in Social Media -- Obliterated!

B2B PR Sense

This myth was probably born out of the beginning stages of social media, when it was just starting to be utilized in the B2C sector. The success of any business - B2B or B2C -- lies in building strong relationships.

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How to Generate More B2B Leads with 6 Easy Strategies

B2B PR Sense

Both B2B and B2C companies have skyrocketed their lead generation by incorporating this tool into their strategy. The success of influencer marketing is no longer a novelty but has developed a solid footing in both B2C and B2B marketing strategies -- including lead generation.

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The 5 Influencer Marketing Strategy Mistakes You Need to Avoid

B2B PR Sense

While B2C brands were the earliest adopters of influencer marketing tactics, it's foolish to think that B2B brands can't enjoy similar success. For example, B2C brands tend to focus on influencers who are vivacious, sympathetic or authentic.

Study: Content marketers find meetings, plans integral to success

PR Daily

A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers.

5 Ways to Improve Your Content Strategy

The Proactive Report

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.

Google’s Content Rules

The Proactive Report

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).

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Measurement, Analytics a Hot Skill

The Proactive Report

The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Just this last week there were several articles in the news about the value of measurement and analytics.

5 Tips for Creating High Quality Content

The Proactive Report

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.

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What to Know Before Creating a Content Marketing Strategy

Cision

The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago.

How to Explode Your Startup PR with Growth Hacking

B2B PR Sense

Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. True, growth hacking has shown most of its strength within the B2C sector. B2B buyers are not as easily defined as in B2C -- several people within a company may have purchasing power.

How To 216

How to Boost B2B Lead Generation with Instagram Stories

B2B PR Sense

Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows.

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White Paper: Want Content Success? Think Outside the Box!

Cision

Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.

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Most Powerful Free SEO Tools

ReimaginePR

B2C – Business to consumer. [link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google.

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