B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

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Trending Sources

What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.

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3 Tips We Learned from a Panel of B2C Marketers

PR 20/20

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye.

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B2B PR vs. B2C PR: What's the difference?

TrendKite

Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).

#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.

Four Ways to Grow Your Company’s Social Media Audience Organically

LTPR

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.

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5 Tips for Brands New to Influencer Marketing

PR News

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.

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Art and Science: The Three Pillars of Storytelling Mapped to Data

Cision

For consumer B2C brands and retailers, Instagram and Facebook reign supreme. Marketing CRM (B2C) and sales automation systems (B2B) are also worth the outreach.

24 great B2B and B2C brand journalism sites

PR Daily

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions.

5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.

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Key Stats and Trends in Content Marketing [Infographic]

Solo PR Pro

The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content remains an important cornerstone of public relations strategy.

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Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis].

3 Valuable Lessons From the B2B Marketing Forum

Cision

Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies.

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Refining your B2B Social Media Strategy

The Hoffman Agency

When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? By Samson Lam , Digital Strategist, The Hoffman Agency Singapore.

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The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis

Sword and the Script

1) You’ve worked on both B2C and B2B sides; how is marketing different in each category? B2C marketing is more relatable as in most cases you can see yourself being the consumer of that product. And this is where I see B2C marketing being different from B2B marketing.

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Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

Existing channels don’t solve the problem; emails are not opened or targeted, B2C social networks are not dedicated to PR / media pros and don’t allow you to build conversations exclusively with the press, exchange files or measure the press engagement.

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Why Companies Should Be Training All Employees to Use Social Media

Cision

LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about….

Content Marketing Lessons Learned From Our Best Performing Blog Posts

Polaris

In November, I edited the post, changed the title to Creating a Content Strategy for B2B and B2C Marketing Success and posted it on the Polaris blog where it was subsequently syndicated on Social Media Today and Business2Community.

Visual content receives 94 percent more views than text-only marketing

PR Daily

The majority of marketers (87 percent) say they already deliver content consistently and most B2C marketers (73 percent) say they plan to increase the amount of content they produce next year.

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PR Newswire Has Been Acquired by Cision

Beyond PR

He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. It’s an exciting day at PR Newswire.

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#CreativePR: Tools That Give You An Edge

Marketwired

To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. This is post 2 of our 5-part #CreativePR blog series.

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How to avoid boring your B2B audience

PR Daily

Many B2C brands get so caught up in pushing out their own messaging that the social media managers behind them forget to interact, so the account lacks any value for followers. A B2C lesson applies here: When in doubt, mimic your audience.

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Stop Fighting The Change That Has Long Been Our Reality

Melissa Agnes

Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert.

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5 B2B Social Media Best Practices That Will Up Your Marketing Game

B2B PR Sense

In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned. In reality, though, B2B social media best practices require a B2C approach. Social media has proven its worth within the marketing realm beyond a doubt.

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4 Ways to Connect With Customers Through Content

Cision

In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it.

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4 Questions to Kickstart Your Influencer Marketing

Cision

And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. Audiences are more likely to run away from your messages than run towards them.

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How to Recover From a Brand Crisis

Cision

Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning.

10 digital branding and marketing trends to watch for in 2016

PR Daily

B2B technology will be affected by B2C demands. From both a design and content perspective, Customer Experience and User Interface on your desktop, tablet or smart phone have been initially owned by impulse-based B2C advertising to consumer brands.

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3 Reasons Earned Media Still Rules

Beyond PR

shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. There is one commonality in business, regardless of your industry or market.

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Finding The Content Marketing Sweet Spot

Cision

Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention?

4 Steps to Acquiring High-Quality Social Leads

Cision

If you’re a B2C you might want to look into Facebook or Tumblr, whereas B2B marketers might prefer LinkedIn. Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of social’s intrinsic value.

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Listen to Your Customers: Why You Need to Embrace Customer Complaints

Cision

Because these tools tend to be reviews-focused, they are most appropriate for B2C companies with physical locations. This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. .

How to exploit the vast marketing power of LinkedIn

PR Daily

Even B2C companies get in on the action. LinkedIn listed the “ 5 B2C Companies Killing It with Content on LinkedIn ” on its Marketing Solutions Blog. Are you on LinkedIn? Is your organization there? If not, consider joining. LinkedIn is much more than a tool for recruiters.

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Take advantage of these top B2B content marketing tactics

PR Daily

The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach.

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The Five “Rs” of PR: How PR Can Boost Brand Marketing

ImPRessions - Crenshaw Communications

The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services.

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Drive Your Brand’s Success With Top Instagram Tactics

Cision

Q: A lot of the examples are for B2C. SE: This varies from business to business depending on size and nature (B2C, B2B). As the fastest-growing social network , Instagram is a must for brands looking to boost their social presence.

6 Steps for Driving Sales Through Content

Cision

Eighty-three percent of B2C marketers and 84 percent of B2B marketers say sales is an important content marketing goal, according to an annual report by the Content Marketing Institute and MarketingProfs.

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