B2C Content Marketing Trends: Key Findings from the 2015 Study
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
Creating a Content Strategy for B2B & B2C Marketing Success
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?
What B2C Can Learn From B2B PR
ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.
3 Tips We Learned from a Panel of B2C Marketers
MARCH 11, 2015
The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye.
B2B PR vs. B2C PR: What's the difference?
AUGUST 1, 2016
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too.
Social Media for Consumer vs. B2B: Three Fundamental Differences
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
#measurePR, Die Hard and Squirrels
APRIL 8, 2013
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.
Four Ways to Grow Your Company’s Social Media Audience Organically
AUGUST 5, 2014
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.
5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media
B2B PR Sense
NOVEMBER 23, 2016
The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.
Key Stats and Trends in Content Marketing [Infographic]
Solo PR Pro
APRIL 11, 2017
The infographic below shows that this year, B2B and B2C marketers will create more content than in the previous year with the majority planning to use content marketing as an ongoing, rather than campaign strategy. Content remains an important cornerstone of public relations strategy.
Top 10 Digital Branding & Marketing Trends for 2017
DECEMBER 2, 2016
Like the ways of the dinosaurs, desktops will continue to fade in favor of mobile ads, and websites will transform from a novelty in B2C to a main staple for all digital advertising. It’s time to re-evaluate and rebalance the digital approach for your company.
Video: Using LinkedIn Company & Showcase Pages for PR
Rock the Status Quo
JANUARY 20, 2015
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!
64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic
DECEMBER 10, 2015
If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. [By Lisa Davis].
3 Valuable Lessons From the B2B Marketing Forum
OCTOBER 26, 2015
Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. For B2B marketers, the struggle is real. Those Snapchat and Instagram tactics look fun, but they often don’t make sense for B2B companies.
The Five “Rs” of PR: How PR Can Boost Brand Marketing
ImPRessions - Crenshaw Communications
MAY 17, 2016
The visibility generated from a smart PR program can move a brand into the consideration set in a consumer’s mind for a B2C brand, or help fill the funnel for a B2B company offering products or business services.
Why Companies Should Be Training All Employees to Use Social Media
AUGUST 10, 2015
LinkedIn is most useful for B2B companies; Facebook is most useful for B2C; and Twitter falls somewhere in between. Oh yeah, one of my friends on LinkedIn works for that company, maybe I could…. My friend mentioned this company that…. A guy I know posted this article about….
Hannah and Her Sister Disrupt PR with Babbler
MAY 12, 2016
Existing channels don’t solve the problem; emails are not opened or targeted, B2C social networks are not dedicated to PR / media pros and don’t allow you to build conversations exclusively with the press, exchange files or measure the press engagement.
Don’t Believe Everything You Read About Social Media
MAY 30, 2012
In another example, Satmatrix released a study recently showing B2B lags behind B2C in social media adoption. Does B2B lag behind B2C in social media adoption? Today’s guest post is written by Jim Dougherty.
PR Newswire Has Been Acquired by Cision
JUNE 17, 2016
He has more than 20 years of marketing, product, and business development experience in bringing innovative marketing programs and solutions to market for both B2B and B2C organizations. It’s an exciting day at PR Newswire.
Content Marketing Lessons Learned From Our Best Performing Blog Posts
JANUARY 2, 2015
In November, I edited the post, changed the title to Creating a Content Strategy for B2B and B2C Marketing Success and posted it on the Polaris blog where it was subsequently syndicated on Social Media Today and Business2Community.
5 B2B Social Media Best Practices That Will Up Your Marketing Game
B2B PR Sense
AUGUST 24, 2016
In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned. In reality, though, B2B social media best practices require a B2C approach. Social media has proven its worth within the marketing realm beyond a doubt.
4 Questions to Kickstart Your Influencer Marketing
OCTOBER 19, 2016
And while paid campaigns are typically used for B2C and consumer packaged goods companies and earned is used more for B2B and niche audiences, that doesn’t mean you have to follow the norm. Audiences are more likely to run away from your messages than run towards them.
How to avoid boring your B2B audience
FEBRUARY 24, 2015
Many B2C brands get so caught up in pushing out their own messaging that the social media managers behind them forget to interact, so the account lacks any value for followers. A B2C lesson applies here: When in doubt, mimic your audience.
#CreativePR: Tools That Give You An Edge
FEBRUARY 23, 2016
To grab the attention of your target audience (which could be B2B or B2C, and in any industry) you need to make your message super compelling in order to stand out from the noise and clutter. This is post 2 of our 5-part #CreativePR blog series.
4 Ways to Connect With Customers Through Content
MARCH 17, 2016
In fact, only 38 percent of B2C marketers believe their organization’s content marketing program is effective. Content has the power to build brand awareness, improve your reputation and strengthen your relationship with your audience…if you know how to use it.
Stop Fighting The Change That Has Long Been Our Reality
AUGUST 18, 2014
Everywhere you turn, you’re presented with the same message in many forms. Take, for example, the following three quotes: “In social media, the only guarantee is change” – Convince and Convert.
How to Recover From a Brand Crisis
JULY 31, 2015
Verticals don’t matter; a B2B brand is just as likely as a B2C or nonprofit to face a crisis at some point. Crises happen to every brand, no matter how big or small they are. When one happens to your brand, will you recover? You can, but it’ll require preparation and planning.
Take advantage of these top B2B content marketing tactics
FEBRUARY 12, 2017
The B2B space has tended stay behind the curve, with B2C marketers taking on the most innovative work. Anyone who’s worked in business-to-business marketing knows that it’s a much different game than the business-to-consumer approach.
Is Blogging Dead or Are Companies Not Trying Hard Enough?
APRIL 25, 2012
They found, for companies that do blog, their monthly leads increased by 67% (for B2B) and 88% (for B2C). When I speak to CEO organizations , I typically run through a series of quick slides that show where technology is right at this moment.
10 digital branding and marketing trends to watch for in 2016
DECEMBER 11, 2015
B2B technology will be affected by B2C demands. From both a design and content perspective, Customer Experience and User Interface on your desktop, tablet or smart phone have been initially owned by impulse-based B2C advertising to consumer brands.
Move Over Marketing, Here Comes PR
JUNE 16, 2015
Whether you’re a B2B, B2C, or non-profit organization, the customer doesn’t care how you create good information, they just demand it from you, and usually want it instantaneously. By Deirdre Breakenridge.
3 Reasons Earned Media Still Rules
JUNE 29, 2016
shows the marketing methods rated most effective by B2B and B2C senior marketers are “pull” methods – methods that empower users to opt into their interactions with brands. There is one commonality in business, regardless of your industry or market.
Finding The Content Marketing Sweet Spot
JANUARY 25, 2016
Last year, 90 percent of B2C marketers used content marketing, but only 34 percent felt they were successful. And while 69 percent are creating more content than years past, few are being heard. Why aren’t consumers paying attention?
How to exploit the vast marketing power of LinkedIn
AUGUST 26, 2016
Even B2C companies get in on the action. LinkedIn listed the “ 5 B2C Companies Killing It with Content on LinkedIn ” on its Marketing Solutions Blog. Are you on LinkedIn? Is your organization there? If not, consider joining. LinkedIn is much more than a tool for recruiters.
4 Steps to Acquiring High-Quality Social Leads
APRIL 9, 2015
If you’re a B2C you might want to look into Facebook or Tumblr, whereas B2B marketers might prefer LinkedIn. Social media has reached its adolescence. Though many companies have rushed into the social media space, many remain skeptical of social’s intrinsic value.
Tips to Renew Your LinkedIn Strategy
JANUARY 5, 2015
If they can prove demonstrable success, I’d be willing to bet other B2C campaigns will begin to make use of LinkedIn. By Eleanor Pierce Wait, don’t start snoring yet. I’ve said it before, and I’ll say it again: LinkedIn can be a very valuable tool.
Case Study: Multimedia News Releases Generate Quality Leads
JANUARY 5, 2017
News releases have long been a valuable brand awareness tactic for brands ranging from B2B, to B2C, to non-profit and more. But did you know that they can also drive qualified leads for your business?
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Punch is based in the UK and delivers integrated services for local and global, B2B and B2C clients. Today’s guest post is written by Keredy Andrews.
Programmatic and the Future of PR
NOVEMBER 4, 2015
There was also agreement that programmatic (at least when it comes to B2C) is more effective for performance rather than brand marketing. Perhaps the most interesting discussion had to do with the role of programmatic for reaching B2B audiences, which is a different beast than B2C.
Shooting Down Misconceptions About B2B PR
ImPRessions - Crenshaw Communications
APRIL 21, 2016
Social media is just as important, if not more, than in B2C. Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true.