INDUSTRY INSIGHTS YOUR PEERS ARE READING
The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Just this last week there were several articles in the news about the value of measurement and analytics. MORE
Email marketing remains one of the most viable and rewarding strategies for B2C brands and businesses, but new research reveals that holiday-themed emails reap an even more bountiful ROI. MORE
As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base. MORE
Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows. MORE
The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one. MORE
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues. MORE
Both B2B and B2C companies have skyrocketed their lead generation by incorporating this tool into their strategy. The success of influencer marketing is no longer a novelty but has developed a solid footing in both B2C and B2B marketing strategies -- including lead generation. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung. MORE
The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions. MORE
When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block. MORE
In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned. In reality, though, B2B social media best practices require a B2C approach. Social media has proven its worth within the marketing realm beyond a doubt. MORE
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends? MORE
This myth was probably born out of the beginning stages of social media, when it was just starting to be utilized in the B2C sector. The success of any business - B2B or B2C -- lies in building strong relationships. MORE
In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology. MORE
While B2C brands were the earliest adopters of influencer marketing tactics, it's foolish to think that B2B brands can't enjoy similar success. For example, B2C brands tend to focus on influencers who are vivacious, sympathetic or authentic. MORE
B2C – Business to consumer. [link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google. MORE
That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon. MORE
Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. True, growth hacking has shown most of its strength within the B2C sector. B2B buyers are not as easily defined as in B2C -- several people within a company may have purchasing power. MORE
A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers. MORE
Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike. MORE
The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready? MORE
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation. MORE
The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017. MORE
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think! MORE
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. MORE
Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators. MORE
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. MORE
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey. MORE
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas. MORE
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too. MORE
CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? MORE
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.). MORE
The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago. MORE
Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook. MORE
Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling. MORE
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). MORE
5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy. MORE
The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye. MORE
Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. MORE
If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in. MORE
Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last. MORE
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. MORE
B2C Related Topics ImPRessions - Crenshaw Communications
SEPTEMBER 15, 2016
Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from.
Polaris
DECEMBER 9, 2014
The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. What else does the study reveal about B2C content marketing trends?
Polaris
NOVEMBER 25, 2014
If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?
B2B PR Sense
MARCH 16, 2017
In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology.
PR 20/20
MARCH 11, 2015
The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye.
PR Daily
MAY 22, 2017
The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions.
wiredPRworks
JULY 31, 2017
The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready?
TrendKite
AUGUST 1, 2016
Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too.
TrendKite
JUNE 3, 2015
That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.
PR Expanded
JULY 3, 2015
Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?).
Cision
DECEMBER 29, 2017
CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest?
Sword and the Script
FEBRUARY 20, 2018
Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community.
Reputation Us
AUGUST 5, 2014
Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas.
Waxing UnLyrical
APRIL 8, 2013
Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr.
Sword and the Script
OCTOBER 16, 2018
If you suddenly got 10% more marketing budget you’d spend it on… account based marketing (b2b) or Oktopost (b2c). It would sure be nice to buy a pound of marketing automation , turn it on, and then relax as highly qualified leads pour in.
PR Daily
JUNE 3, 2018
The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues.
B2B PR Sense
AUGUST 2, 2018
When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block.
B2B PR Sense
NOVEMBER 23, 2016
The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one.
Agility PR Solutions
SEPTEMBER 16, 2018
Email marketing remains one of the most viable and rewarding strategies for B2C brands and businesses, but new research reveals that holiday-themed emails reap an even more bountiful ROI.
Agility PR Solutions
AUGUST 9, 2018
As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base.
Flack's Revenge
DECEMBER 12, 2018
Whether B2B or B2C, it’s about finding those that you can tap into the community that can help your brand be heard; to cut through the noise and be known, liked and trusted. If I‘m a B2C brand, I am still investing somewhat in Facebook.
PR Daily
SEPTEMBER 17, 2017
Perhaps that’s why 70 percent of B2B marketers said they would spend more on content marketing in 2017 than compared to last year—and why 73 percent of their B2C counterparts said they would drop more on content marketing this year compared to last.
PR News
MAY 5, 2017
Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.
PR Daily
JUNE 26, 2017
The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017.
B2B PR Sense
DECEMBER 23, 2017
5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy. For many years, there has been a chasm between B2C and B2B industries. This year we’ve seen how some B2C tactics can have a profound effect on B2B marketing strategy.
B2B PR Sense
AUGUST 24, 2016
In the past, many businesses have assumed that B2B and B2C are two different animals where social media is concerned. In reality, though, B2B social media best practices require a B2C approach. Social media has proven its worth within the marketing realm beyond a doubt.
Rock the Status Quo
JANUARY 20, 2015
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Let me know what you think!
The Proactive Report
JANUARY 31, 2017
While B2C brands have been hitting content marketing full-bore, B2B companies have been a little more circumspect. Many B2B marketers have discovered that creating effective content that gets results is not the easiest task. What is it that they’re trying to achieve? Lead generation.
PR 20/20
FEBRUARY 24, 2015
Even as the digital marketing landscape changes, content continues to play an incredibly powerful role for B2C and B2B companies alike. The following is a guest post by Lauren Jung.
TrendKite
FEBRUARY 16, 2015
Although the study was based on consumer behavior, we believe it is of great value to B2B and B2C brands alike.
B2B PR Sense
OCTOBER 2, 2016
This myth was probably born out of the beginning stages of social media, when it was just starting to be utilized in the B2C sector. The success of any business - B2B or B2C -- lies in building strong relationships.
B2B PR Sense
MAY 6, 2018
Both B2B and B2C companies have skyrocketed their lead generation by incorporating this tool into their strategy. The success of influencer marketing is no longer a novelty but has developed a solid footing in both B2C and B2B marketing strategies -- including lead generation.
B2B PR Sense
AUGUST 19, 2018
While B2C brands were the earliest adopters of influencer marketing tactics, it's foolish to think that B2B brands can't enjoy similar success. For example, B2C brands tend to focus on influencers who are vivacious, sympathetic or authentic.
PR Daily
OCTOBER 14, 2015
A recent Content Marketing Institute study took a look at some of the major differentiators of how B2B and B2C brand managers approach content marketing. There are many differences between business-to-business and business-to-consumer marketers.
The Proactive Report
JULY 23, 2017
A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas.
The Proactive Report
JULY 23, 2018
According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. Only 37 percent of B2B marketers and 38 percent of B2C marketers have a content marketing strategy.).
The Proactive Report
MARCH 27, 2018
The CMO survey of 2018 shows that reliance on marketing analytics to make decisions has increased from 30% to 42% in the past 5 years, with B2C companies using analytics 55% of the time. Just this last week there were several articles in the news about the value of measurement and analytics.
The Proactive Report
JUNE 17, 2018
91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Source: Content Marketing Institute 2018) That’s a lot of content being dumped online every day. Why are these brands so content focused? They know that content powers the customer journey.
Cision
APRIL 23, 2015
The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. 2015 B2C Content Marketing Trends. Nearly seven in 10 B2C marketers create more content now than a year ago.
B2B PR Sense
MAY 7, 2017
Growth hacking has been used in the marketing efforts of such B2C startups as Uber and AirBnB. True, growth hacking has shown most of its strength within the B2C sector. B2B buyers are not as easily defined as in B2C -- several people within a company may have purchasing power.
B2B PR Sense
JULY 20, 2018
Historically, there have been three go-to networks for B2B companies -- Twitter , LinkedIn , and Facebook -- while Instagram had a solid footing in the B2C space. Quick question: Is Instagram a resource for B2B lead generation? Whaaat? At first glance, the two seem like natural bedfellows.
Cision
APRIL 7, 2015
Consider the following from the Content Marketing Institute’s B2C and B2B reports: 70 percent of B2B marketers and 69 percent of B2C marketers create more content than a year ago. B2B and B2C marketers want to learn more about measurement, automation, video and visual storytelling.
ReimaginePR
JULY 25, 2018
B2C – Business to consumer. [link]. There’s no denying the power of SEO or search engine optimization. Unfamiliar? It’s the marketing discipline which helps visitors easily find your site in popular search engines like Google.
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