How storytellers must adjust for B2C or B2B audiences

PR Daily

Whether your audience is B2B (business-to-business) or B2C (business-to-consumer) will make a big difference in your tone and style. On the other hand, when you write for a B2C audience, you’re casting a much wider net. Conversely, when you’re targeting a broader B2C audience, you’re better off not getting too technical. When targeting a B2C audience, be careful not to drop in too many dry statistics. B2C writing should be relatable and easily understandable.

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4 new trends that are empowering consumers—and turning the tables on B2C brands and firms

Agility PR Solutions

Consumers have acquired new power when dealing with B2C brands and businesses, and they are throwing down the gauntlet about what they expect from those they choose to do business with.

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What B2C Can Learn From B2B PR

ImPRessions - Crenshaw Communications

Some of this reputation is deserved; it’s true that B2C PR is often more glamorous and accessible than B2B. A well-crafted strategic PR campaign can help in either case, but here’s what many B2B PR programs do that B2C programs can benefit from. The post What B2C Can Learn From B2B PR appeared first on Crenshaw Communications. B2B public relations is widely perceived as the nerdy cousin to consumer PR’s popular girl.

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5 B2C Tactics That Are Sure to Boost Your B2B Marketing Strategy

B2B PR Sense

In what seems like a blink of an eye, B2C and B2B marketing have become strange bedfellows. Other traditionally B2C tools and methods have been implemented within B2B in recent years to good effect. Let’s steal a few more pages from the B2C marketing rule book, and discover 5 ways that B2B marketers can achieve more success with B2C tactics. 5 Ways Your B2B Marketing Strategy Can Benefit from B2C Methodology.

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B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

The Content Marketing Institute (CMI) and MarketingProfs recently released their latest joint study on the use of content in the marketing mix: B2C Content Marketing, 2015 Benchmarks, Budgets and Trends—North America. According to the research, 66% of business-to-consumer (B2C) marketers rank e-newsletters as the most effective content marketing tactic. What else does the study reveal about B2C content marketing trends? 6: What challenges do B2C content marketers face?

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Creating a Content Strategy for B2B & B2C Marketing Success

Polaris

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out? There are two critical steps to creating a content strategy that helps your brand get noticed and converts: developing buyer personas AND determining what questions they will ask at each stage of the sales cycle. This post covers the first step … stay tuned for a second article covering the latter. What’s a buyer persona?

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B2B vs. B2C—defining the difference and adjusting marketing accordingly

Agility PR Solutions

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. Generally speaking, there are two types of marketing commonly executed in a business marketing strategy. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

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4 indispensable tips to perfect your B2C PR

Agility PR Solutions

The post 4 indispensable tips to perfect your B2C PR appeared first on Agility PR Solutions. Customers are inundated with ads and marketing messages everywhere they turn. In fact, it has been estimated that the average American sees between 4,000 to 10,000 ads per day. Competition is also stronger than ever and consumer trust in the media and business messaging is continuing to decrease year after year. According to Edelman’s report, […].

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B2B marketers keeping pace with B2C in customer data deployment

Agility PR Solutions

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. New research from the Customer Data Platform Institute finds that business marketers are catching up with consumer marketers in Customer Data Platform deployments. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

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24 great B2B and B2C brand journalism sites

PR Daily

The good news, for a B2B company, is that you needn’t sit out this trend as flashy B2C companies like Red Bull hog the limelight. Advocate Heath Care is asking whether breastfed babies are smarter. Semiconductor chip maker Intel has insights on the top five most impressive game explosions. Power drink maker Red Bull wants you to know about three generations of a high-flying family and its “ skytyping” business.

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What’s working in content marketing? The most effective strategies for small B2C companies

Agility PR Solutions

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. A newly released study from small bizcontent marketing platform Matcha illuminates what’s working and what’s not in content marketing for small businesses and e-commerce stores.

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3 Tips We Learned from a Panel of B2C Marketers

PR 20/20

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. The marketing industry is fast-paced; it can shift in the blink of an eye. That means marketers must stay on top of the latest and greatest in customer behavior, technology and product development. As marketers, how can we possibly stay afloat in an ever-changing industry?

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The Difference Between B2B and B2C Public Relations

TrendKite

That said, there are still some significant differences in how people buy B2B and B2C products and therefore, PR strategies for each require a different approach. One thing I try to keep in mind when thinking about PR strategies for business to business brands is that business buyers are also consumers. The people who buy Oracle or SAP for their organization also buy Coke and iPhones. They subscribe to Netflix and get stuff from Amazon.

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Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

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3D Digital Marketing Class To Transform B2B and B2C Strategies

wiredPRworks

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. It’s time for a transformation – are you ready? Ever wished you could get more likes, clicks and customers from your digital marketing, but didn’t think you had the time or talent to come up with a success plan? . Did you know only 25% of marketers believe they receive sufficient training on marketing in a digital age?

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B2B PR vs. B2C PR: What's the difference?

TrendKite

Many fundamental principles of PR apply regardless of whether you are trying to reach a consumer or a business audience. Every buyer is influenced by their perception of a brand. People respond to stories and make emotional decisions at work and at home. After all, business buyers are consumers too. They may decide on a new CRM system in their 11:00 meeting, but at noon, they’ll be deciding where to eat. PR Strategy

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The Communicator’s Guide to Deciphering Acronyms

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It’s weird. We’re in the business of communications. You would think that we’d be OK with deploying full words. But that’s not how we roll. I put out a call to arms across the Agency for acronyms that surface on a regular basis. The list below doesn’t pretend to capture every single acronym. Still, it.more.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). In B2C social media, you see a lot of product and brand-oriented calls to action. B2C social channels use a ton of video, images and other media channels.

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Four Ways to Grow Your Company’s Social Media Audience Organically

Reputation Us

Internal Communication PR Best Practices Public Relations Social Media B2B B2C business Content Marketing Organic Growth Partnerships public relations social media target audience writing The following blog is a guest post from Digital Content Strategist Lis Thomas. I know what you’re thinking. For businesses, talking about organic growth on social media is like setting the goal of doubling your business’ sales based on one print ad, and thinking that plan will work.

How to Attract Your Ideal Customer on Instagram

Cision

CMO Essentials B2C branding customer engagement Facebook instagram social media marketingIf you’re looking for additional channels to market your brand, which of the following are you thinking of using? Twitter, LinkedIn, or Pinterest? Did you know that none of those channels has beaten Facebook in terms of engagement? Read: Social Customer Care: Three Steps to Best-in-Class Results.

Confusion, Technology and Talent in Marketing; Off Script #26: Frank Pollock on Fundamentals and What He’s Learned from Working in CPG

Sword and the Script

Marketing B2C marketing martech Off ScriptI’ve never met him, but that’s part of the point with the Off Script series. It’s equal parts learning, networking, sharing and giving back to the community. All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. When I looked at his background to develop relevant questions, his experience in consumer packaged goods (CPG) was what stood out to me.

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#measurePR, Die Hard and Squirrels

Waxing UnLyrical

Here’s a peek: On the differences between B2B and B2C measurement: A1: Both need meaningful KPIs (key performance indicators) but B2B side usually needs more direct alignment w/ business goals #measurepr. A1: Buying cycles tend to be longer between B2C and B2B too, reflecting need for different benckmarks and altered metrics. Events Measurement MeasurePR Shonali Burke #measurepr affect pr b2b pr measurement b2c pr measurement sandra fathi

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In new B2E paradigm, marketers must be ready to target everyone

Agility PR Solutions

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

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A Handy Guide to Working With B2B Influencers

TrendKite

When most people think of influencer marketing, they think of B2C. How do things work differently with B2B influencers? Our VP of Corporate Communications explores the similarities and differences

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Are online reviews important to Gen Z? Not so much, survey finds

Agility PR Solutions

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

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9 Expert Guides: How to Win at Influencer Marketing

B2B PR Sense

When influencer marketing first arrived, it was viewed as primarily a B2C marketing tool. Discover the key differences between B2B and B2C influencer marketing and how to include influencers in your B2B marketing strategy. Influencer marketing is no longer the cool kid on the block.

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5 Important B2B Content Strategy Lessons That Will Shape How You Use Social Media

B2B PR Sense

The powerful content marketing gurus at Hubspot and BuzzSumo have joined forces to conduct research into what works and what doesn’t in B2B and B2C content. This research looks into 175,000 posts from both B2B and B2C industries, and measures their performance across multiple social media networks. Their report delves into the nature of B2B versus B2C content, and provides insight into what works best on social media for each one. shares for B2C content.

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Join our workshop: ‘Building and Leveraging a LinkedIn Profile’

Axia PR

Whether your company specializes in B2B sales or B2C sales, it’s critical that you understand LinkedIn. LinkedIn now has roughly 630 million users. The social platform is growing rapidly with two professionals joining every second. Social media

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It’s 2020—is your brand texting with customers yet?

Agility PR Solutions

Consumers these days prefer companies that offer text messaging as a communication channel, according to new research from B2C comms firm Avochato.

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How to Improve Your B2B Buying Process During COVID-19

B2B PR Sense

In fact, buying in general, whether B2B or B2C, has experienced marked changes throughout this pandemic. After all, many buyers in the B2B space have been wanting their buying process to mirror their B2C experience , even before the pandemic. Many consumers are used to the technology used in the B2C buying process and would like to see the same in B2B. We've seen a lot of changes this year because of COVID-19 -- and even the B2B buying process has not been immune!

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Performance Storytelling: Norton Lifelock CMO, Ty Shay, Provides a Roadmap

Onclusive

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy.

Holiday emails from brands generate higher conversions—what’s the secret?

Agility PR Solutions

Email marketing remains one of the most viable and rewarding strategies for B2C brands and businesses, but new research reveals that holiday-themed emails reap an even more bountiful ROI.

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5 Tips for Brands New to Influencer Marketing

PR News

Then the pool of full-time journalists and the outlets that employed them began evaporating as the internet hacked away at b2b and b2c media brands’ business… Continued. Getting your brand covered fairly or favorably by a respected journalist in a respected media outlet—that’s what perceived authenticity used to be. It was the brass ring for communicators.

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What’s hindering your content marketing efforts?

PR Daily

The 2017 State of Healthcare Content Marketing , TrueNorth Custom surveyed mostly B2C health care firms, as did DamoDigital in. Of the B2C health care firms polled, 69 percent say they already are engaging in content marketing and 17 percent plan to start creating content in 2017. B2C health care marketing firms rank the most effective platforms as: 1. The top metrics being examined by B2C firms are: 1.

Loyalty in 3D—how food retailers can earn more shopper devotion

Agility PR Solutions

As with any B2C brand, the best way for food retailers to gain an advantage over e-commerce companies and other competitors is to have a large, loyal customer base.

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What’s new and what’s working with today’s CX planning—or is it all for nothing?

Agility PR Solutions

It’s all about the customer experience these days for product retailers, whether B2B or B2C—but most brands and businesses are dropping the ball at one point or another along the CX journey. And despite numerous strategies and tactics designed to facilitate the seamless experience, marketers often feel like committing time and resources to mastering CX […]. The post What’s new and what’s working with today’s CX planning—or is it all for nothing?

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B2B brands aren’t prepared for today’s high-stakes issues—how to get ready

Agility PR Solutions

New research analyzing the role of high-stakes leadership in today’s Post-B2B world—where the lines between B2B and B2C marketing are blurred, end-user and consumer audiences collide, and high expectations towards all brands are persistent—reveals that 8 in 10 business leaders would end a relationship with a partner based on the failure to address high-stakes communications […].

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Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

Similar Posts You Might Like: 5 Easy Ways Non-Profits Can Shine On LinkedIn – Even B2C The Uber-Awesome, Not-So-Secret Weapon For Making Your CEO More Visible LinkedIn For Brands: Get Better Results From Your Company Page This post appeared first on Rock The Status Quo | Carrie Morgan and is written by Carrie Morgan. I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom.

More than 90% of small businesses say reviews are critical—how’re yours looking?

Agility PR Solutions

Whether they’re crowdsourcing for big-picture opinions or just seeking a few tales of user experience, you can bet that prospective buyers—whether B2B and B2C—will make a critical stop at product and service review sites to find out what their user peers think before committing to a purchase.

Infographic: How marketers vary on social media

PR Daily

The answer has a lot to do with whether your organization is a B2B business, selling products and services to other organizations, or B2C retailers offering goods to the public. This infographic from Grazitti Interactive shows how B2B marketers differ from their B2C colleagues. B2B prefers LinkedIn versus B2C’s love of Facebook.). Twenty-nine percent versus B2C marketers’ 10 percent.). Is your audience mostly on Facebook or LinkedIn?

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