Agility PR Solutions

JULY 15, 2019

The post B2B vs. B2C—defining the difference and adjusting marketing accordingly appeared first on Agility PR Solutions. This is entirely dependent on the market the business serves—and sometimes these markets overlap, prompting a need for slightly modified marketing approaches.

B2C 68

B2C B2B Marketing Strategy 68

Agility PR Solutions

JUNE 4, 2019

The post B2B marketers keeping pace with B2C in customer data deployment appeared first on Agility PR Solutions. The firm’s new survey found that 41 percent of companies selling to consumers are in the process of deploying a CDP, compared with just 19 percent of companies selling to business—but 34 […].

B2C 60

B2C B2B Data Marketing 60

Agility PR Solutions

APRIL 1, 2019

The most effective strategies for small B2C companies appeared first on Agility PR Solutions. Uniquely, the research analyzes real content marketing performance data instead of self-reported survey data often found in benchmark reports—providing fresh, bird’s-eye-level insights that other similar reports are often missing. The […].

B2C 74

B2C Content Marketing Strategy Marketing 74

Agility PR Solutions

MARCH 5, 2023

In fact, most people relate social media marketing as a B2C strategy, but B2B companies can also benefit from using these platforms. Social media might not be the first thing that comes to mind as a marketing strategy for your B2B business. Twitter and LinkedIn are just the tips of the iceberg.

Social Media 164

Social Media B2B Media Strategy 164

Agility PR Solutions

JANUARY 31, 2023

Newly released research from WordPress VIP provides an insightful overview on the state of content marketing, based on a survey of more than 1,500 marketers, journalists, developers, and executives across the globe in both B2B and B2C industries.

Content Marketing 174

Content Marketing Marketing B2C B2B 174

Ronn Torossian

FEBRUARY 24, 2022

In the last couple of years, the buying journey has drastically changed for both B2C and B2B consumers. Companies in the B2B industry have had to create a digital buying journey for their customers, to deliver what the buyers are now expecting. To create such a journey, businesses have to invest a lot of time […].

B2B 195

B2B Company B2C Consumer 195

5W PR

MAY 10, 2023

After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team. 5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family.

Agency 88

Agency B2C B2B Instagram 88

Polaris

NOVEMBER 25, 2014

If you’re creating content to help market your business, you know there’s a ton of competition for your prospects’ attention. So how do you ensure your brand stands out?

B2C 242

B2C Strategy B2B Marketing 242

Sword and the Script

OCTOBER 11, 2022

Comparing B2B and B2C answers. For example, respondents that work for B2C organizations put a greater value on transactional or short-term project help (41%). Another difference is among companies that straddle both B2B and B2C markets. Here’s how that looks side-by-side: (click image for higher resolution).

Agency 195

Agency B2C B2B Communications 195

Ronn Torossian

DECEMBER 29, 2020

It seems rather ironic that B2B, which is more than twice as large as B2C, is challenged. 85% say it’s lead generation according to data gathered earlier this year by SalesIntel, a business intelligence firm. In the U.S., eCommerce company Trellis reports that B2B eCommerce is currently estimated to […].

B2B 195

B2B B2C Report Marketing 195

Agility PR Solutions

MAY 17, 2023

In some ways, it feels like the future is now upon us: After years of hype that didn’t quite materialize, AI has arrived with a bang, and it’s already benefiting almost every sector of both B2B and B2C business operations—and yes, you can say it’s living up to the hype.

Retail 78

Retail B2C B2B Publicity 78

Agility PR Solutions

SEPTEMBER 8, 2022

The current state of rising inflation is making customers around the world more frugal, and it is impacting both B2B and B2C markets—and causing many companies to view planned investments with more caution and even delay them.

Crisis 147

Crisis B2C B2B Enterprise 147

Agility PR Solutions

APRIL 9, 2023

CX leaders are increasingly turning to conversation AI to boost their customer service issues, which have become top priority in the post-pandemic age as the top-to-bottom customer experience has emerged as a leading factor in purchase decisions across B2B and B2C industries alike.

Consumer 78

Consumer Brand Branding B2C 78

Agility PR Solutions

MARCH 30, 2023

As helpful as it’s been with internal workflow like task automation, B2B companies (and B2C, for that matter) continue to struggle with using AI as a customer service tool—but with business buyers’ expectations now sky-high for seamless experiences, new research from market intelligence firm IDC asserts that getting the adoption of artificial intelligence (..)

B2B 78

B2B Enterprise B2C Customer Service 78

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Trends 88

Trends Study Industry B2C 88

ImPRessions - Crenshaw Communications

MAY 15, 2020

While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. . Instagram is a powerful social media platform that will reciprocate the love it gets from all companies, both B2C and B2B. The platform has made photo sharing easier than ever.

Instagram 347

Instagram B2B Social Media B2C 347

Agility PR Solutions

JUNE 30, 2021

Post-pandemic solutions in financial services, and many other industries, will be a hybrid of digital and in-person services as companies evolve from traditional “B2B” and “B2C” services and communications to more personalized “B2I” services and communications—Business to Individuals.

Financial 158

Financial Brand Branding B2C 158

Inbound PR

APRIL 30, 2019

Content Marketing has been around for quite some time. We use it in inbound marketing, we use it in inbound PR , we use it in internal communication, we use it any time we need to interact with an audience. Content has become a business asset.

Content Marketing 72

Content Marketing Infographics B2B B2C 72

Agility PR Solutions

MARCH 27, 2023

Is your B2C brand prepared for the online-purchasing disruption known as audience hijacking?

Retail 78

Retail Brand Branding B2C 78

Agility PR Solutions

APRIL 19, 2021

But many things did not change, including the extent to which B2C marketers relied on digital messaging to engage customers and prospects, reveals new research from customer marketing software provider MessageGears. B2C […].

B2C 88

B2C Marketing Software Technology 88

PR Fuel

OCTOBER 26, 2022

Did you know that the average B2C business spends around fifteen percent of its budget on advertising? The advertising field is becoming more competitive. To gain an edge, businesses are willing to spend more on advertising. While advertising works, busi.

B2C 82

B2C Advertising Advertising Publicity 82

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

Social Media 150

Social Media B2B Consumer Media 150

Deirdre Breakenridge

JULY 3, 2015

Most of the work I’ve seen profiled in best practices, case studies, award entries, panel discussions and other channels has been consumer-facing – as in work done by companies or agencies to advance the agenda of a B2C company or a consumer product (Oreo, Dove or Skittles anyone?). But there’s plenty of quality work in the B2B realm as well.

Social Media 150

Social Media B2B Consumer Media 150

Onclusive

APRIL 3, 2019

Shay uses the B2C packaged goods industry as an example of how marketing has evolved: “In B2C marketing, I think there was a phase where consumer packaged goods companies were selling to retailers. Transparency in Marketing Measurement. Then there was the.com wave where certain services went online and sold to consumers.

Storytelling 284

Storytelling B2C Pitching Measurement 284

wiredPRworks

JULY 31, 2017

The post 3D Digital Marketing Class To Transform B2B and B2C Strategies appeared first on wiredPRworks. A motivating marketing speaker and author, Barbara is a recognized thought leader in the digital marketing industry and is a member of the prestigious National Speakers Association. Check out her programs at [link].

B2C 40

B2C B2B Marketing Strategy 40

Axia PR

FEBRUARY 15, 2022

She crafts custom attitudinal segmentation research for agencies and marketers for B2C, B2B, and higher-ed organizations including Gap, AT&T, Jayco, Tufts University, and more. Guest: Susan Baier is the CEO of Audience Audit and has been a marketing strategist and researcher for more than 30 years.

Agency 118

Agency B2C B2B Advertising 118

Onclusive

MAY 12, 2022

We analyzed 117,473 media articles published between Jan 1 and Dec 31, 2021, about a representative sample of B2B and B2C companies across a broad set of industries. Brand engagement, including the volume of social media amplification and presence of a backlink. ? Article sentiment toward the brand.

Publicity 370

Publicity Consumer Media Reputation 370

Mediagraphix PR

MARCH 23, 2023

From B2C to B2B segment, a well-planned digital PR campaign could offer magic-like results for businesses if executed perfectly. Compared to the traditional mode of communications, adopting an innovative Digital PR strategy may offer various benefits when promoting a business is the prime objective.

Digital PR 52

Digital PR B2C B2B Publicity 52

PR 20/20

MARCH 11, 2015

The panel was moderated by Jim D’Orazio ( @jimdorazio ), CSU instructor and president of Practical Web Strategies, and focused on the B2C marketing trends of 2015. I recently had the opportunity to attend Afternoons at Ahuja , a panel discussion at Cleveland State University. Brand Industry Inbound Marketing'

B2C 40

B2C Marketing Web Industry 40

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

But it’s also because B2C work has changed. In my time working with top B2C brands, admittedly a golden age of consumer marketing, the PR budget often included sexy elements like big sports sponsorships or deals with celebrity endorsers who were sometimes available for media interviews. B2B budgets are wildly efficient.

B2B 257

B2B B2C Agency SEO 257

Agility PR Solutions

JUNE 8, 2020

We’re used to business targeting models that fall into either the B2B or B2C category, but new research from Ware2Go finds that today’s “new normal” has precipitated an acceleration in online shopping, presenting a brand new supply chain landscape for merchants.

B2C 114

B2C Marketing B2B Brand 114

Prohibition

FEBRUARY 15, 2023

From producing video content for a range of clients across a variety of B2C and B2B sectors including influencer shoots , PR activations and even a TV advert, to creating stand out social media campaigns and branding activity – we’ve created content that we’re extremely proud of.

B2C 62

B2C Social Media Creativity B2B 62

Agility PR Solutions

MAY 18, 2021

In the age of COVID, it became necessary to rebrand and re-operate the overall functionalities of nearly every B2B and B2C business. The pandemic has affected, to a great extent, brands, e-commerce, and industry as a whole.

B2C 88

B2C B2B Brand Branding 88

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Holidays like Black Friday, Cyber Monday and holiday shopping (for example) present both B2B and B2C PR teams with strong earned media opportunities. Who doesn’t love a news cycle that invites timely story ideas? PR people often plan out pitch calendars months in advance.

Agency 317

Agency Pitching B2B Media 317

Stern + Associates

FEBRUARY 16, 2023

While email frequency can vary depending on the type of business—business-to-consumer (B2C) or business-to-business (B2B)—one to two thought leadership-driven newsletters per month is a good place to start. Email frequency should be based on how much quality content your company and executives have to share and the needs of your audience.

B2C 100

B2C Social Media B2B Leadership 100

Prohibition

NOVEMBER 2, 2022

Coming from mainly a B2C background where I did lots of traditional PR and product placement, I’m really enjoying working with more B2B clients and developing my skills across social and campaigns, whilst still doing some traditional PR and product placement. I genuinely love the variety of clients and the work we produce for them.

Meeting 62

Meeting B2C B2B Social Media 62

Agility PR Solutions

JANUARY 29, 2020

Consumer reviews provide genuine, warts-and-all information for prospective buyers in virtually all B2B and B2C categories, and have been hailed as important components of product pages and rating and review sites—but these types of testimonials may not have the same influence on Generation Z as with other sectors.

Survey 99

Survey B2C B2B Study 99