Expert insights. Personalized for you.
Amid an agricultural downturn, farmers were suffering in silence. The campaign used Facebook, Twitter and a webpage with resources, as well as outreach to agriculture and general consumer news media, social influencers, mental health experts and agriculture associations. MORE
In the past few years, the agricultural sector has seen some significant changes. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions. In many ways, this is due to the shift in consumer habits. MORE
It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay. MORE
Nowhere is the ESG mindset more apparent than in our work with clients in the sustainable agriculture space. Companies here are fine tuning a blueprint for sustainable agriculture that the rest of the world will follow. MORE
The United Nations’ IFAD (International Fund for Agricultural Development) posts informative and motivational videos that encourage viewers to change the world. The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers. TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest. MORE
I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments. But the funny thing is for the first 20-ish years of my life, I swore I would never do anything in agriculture. The younger version of me thought agriculture was boring. MORE
More importantly, the run will raise money to promote sustainable agriculture and local farming, and benefit Wholesome Wave , a nonprofit that provides healthy produce to those in need. This weekend, Aspen, Colorado will serve as a playground for anyone who loves exquisite culinary dishes and adult libations (and let’s be honest, that’s just about all of us). The 36th annual edition of the aptly-named FOOD & WINE Classic in Aspen. MORE
Education, healthcare, agriculture, integration, The jobs that impact everyone around us. Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies. MORE
His thesis is that the size of a community is limited by the number of mouths that can be fed without rudimentary agriculture. Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value? British anthropologist and evolutionary psychologist Robin Dunbar suggests that the maximum number of relationships that an individual can maintain is 150. MORE
Communications Associate with Global Agriculture and Food Security Program , World Bank, Washington, DC – apply by Nov. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Assistant Athletic Director, Communications , George Mason University, Fairfax, VA – apply by Oct. MORE
Ontario Federation of Agriculture: OFA Today – 2021 Edition. Ontario Federation of Agriculture: OFA Today – 2021 Edition. Ontario Federation of Agriculture: OFA Today – 2021 Edition. Congratulations to this year’s list of outstanding finalists! MORE
Big agriculture in general, of which Monsanto was the reviled figurehead. Going forward, our teams in the labs and in the field will be able to take a much more holistic approach to innovation as we address the enormous challenges we face in agriculture.”. We're creating a leading innovation engine in agriculture with the acquisition of Monsanto expected to be closed on June 7. Agriculture is too important to allow ideological differences to bring progress to a standstill. MORE
Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. MORE
In its press release announcement , Sabra offered this explanation: The potential for contamination was discovered when a routine, random sample collected at a retail location on March 30 th , 2015 by the Michigan Department of Agriculture and Rural Development, tested positive for Listeria monocytogenes. Ice cream maker Blue Bell and hummus producer Sabra are both in damage control mode after making recall announcements in the past week. MORE
If you show up to an agriculture expo wearing a suit and tie, you’ll risk appearing stuck-up to the farmers who are there in jeans and T-shirts. Appearance plays a major role in PR. If your executives and PR representatives are dressing inappropriately or unprofessionally, that can leave a highly negative impression. According to a Forbes article , you have just seven seconds to make a first impression on someone. MORE
Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products. MORE
Agriculture of the Future, Coca-Cola Turkey. Agriculture of the Future, Coca-Cola Turkey. Congratulations to this year’s honorees. Stay tuned for the winners announcement. PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. Our finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways. MORE
The students are going to learn about farming practices, have the chance to view real time infantry, demonstrating presentations, and get involved in hands-on agricultural pursuits. The Fundamentals of a Coaching Program. Key Pieces of Education Day My occupation is to employ the appropriate folks, he states. Then the work thing occurred. Which is charming sometimes. Each day contains hiking and games. MORE
Last week, Florida Agriculture Commissioner, Nikki Fried, who oversees consumer services, put out several messages sharing what her agency and others were doing to ensure the availability of fuel. MORE
Department of Agriculture site. Another week, another food recall. This time around, it’s not about listeria contamination , however. Beech-Nut is recalling about 2,000 pounds of baby food because a customer reportedly found a small piece of glass inside a jar. The company has set up a recall minisite to address concerns. MORE
Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger. Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas. MORE
Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. Jonathan H. MORE
US Department of Agriculture explains debt forgiveness for minority farmers. The US Department of Agriculture (USDA) has restarted a debt and loan forgiveness program for minority farmers as part of a federal stimulus package that had been delayed for several months. MORE
agriculture secretary Tom Vilsack. The largest U.S. egg lobbyist group has yet to respond to allegations that it launched a hefty campaign against the San Francisco startup Hampton Creek. American Egg Board CEO Joanne Ivy has stepped down amid allegations that include “evidence that AEB leadership, including the Egg Board’s president and CEO, may have violated the federal laws and administrative regulations governing checkoff programs.” That’s according to a letter from Utah Sen. MORE
They have developed a field-proven Saas agronomic platform that mitigates agricultural risks and improves farmer profits while giving corporations, governments and FIs ways to track and benchmark remote growers. I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony. MORE
These industries span (but are certainly not limited to) clean-tech, waste management, renewable energy, ag-tech (agricultural technology) or anything relevant to the future of the earth and its inhabitants—humans, fauna and flora. . Are you looking for more meaning in your chosen vocation? MORE
Agriculture, forestry, fishing, hunting. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust. Reading political news today, you might get the sense that there’s no one you can trust. Still, we have to trust someone or something , right? MORE
By Polly Winograd Ikonen, LCI. Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media. MORE
Part of our agricultural company’s editorial calendar is telling the story of our products—seeds—and the farmers who use them. Throughout 2016, we have visited farms, events and our campus beehives to experiment with Facebook Live and to tell the story of agriculture and how it’s connected to our lives. As an agriculture company, we’re trying to help make better connections. One part of our content strategy is to be relevant in the agriculture and food conversations. MORE
For example, a pitch about scaling food hubs —organizations that strengthen regional food economies, not industrial agriculture — could be pitched to a finance reporter, a food journalist or someone who writes about agriculture and farm economics. Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them. MORE
Department of Agriculture food security assessment tool. Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more. Hello, communicators: Wendy’s celebrated National Roast Day on Wednesday, Jan. MORE
Daria suggested to one of the people she’d been temping for that his company engage her to write a newsletter covering agriculture, trade, and energy issues on Capitol Hill. Two of Daria Steigman ’s passions met at a crossroads during her college years. She grew up as the daughter of a U.S. MORE
She was previously covering agriculture. Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Teaganne Finn (@teaganne_finn) is now covering breaking news. Bloomberg News: Supriya Batra (@batrasupriya) has been named Digital News Editor, based in […]. The post Journalists on the move – Week of November 18 appeared first on Agility PR Solutions. Media Moves MORE
As related by the BBC: The state’s laws declared that overtime wasn’t due for workers involved in “ the canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of: 1) agricultural produce; 2) meat and fish products; and 3) perishable foods ”. The unassuming comma might look like the most harmless of punctuation marks, but these little devils can be quite dangerous. How could wee squiggles cause such big problems? MORE
For example, global agribusiness leader Syngenta uses its YouTube channel to amplify multiple initiatives, among them a diversity and inclusion campaign about the growing presence of women in the agricultural industry. Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements. MORE
The Mexican agriculture ministry said the temporary suspension involves avocados from Michoacán—the world’s biggest producing region of the billion-dollar avocado trade. Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb. MORE
Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare. MORE
This week we take a look at the top agricultural and farming magazines that are on Twitter. agriculture pic.twitter.com/E1jMPFAxar. Featured Top Lists agriculture & farming Magazines TwitterOctober is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm. MORE
The top 10 agricultural publications MORE
Farming is just what they do for a living, but they certainly have other interests that may or may not have anything to do with agriculture,” says David G. It’s a splendid thing to snag TV, magazine or newspaper coverage for a one-day event. Bonus points, however, go to those who tell stories that have legs, drawing further articles and social media sharing long after the event is over. MORE
The game itself is a very good one: The objective of the game is to lead a group of people forward through the stone ages, the birth of agriculture and through the dawn of space flight. By Shereen Masoud-Jointe, Senior Account Executive (Europe). MORE
Agriculture Related Topics Cision
OCTOBER 7, 2015
This week we take a look at the top agricultural and farming magazines that are on Twitter. agriculture pic.twitter.com/E1jMPFAxar. Featured Top Lists agriculture & farming Magazines TwitterOctober is here and that means apples and pumpkins and other in-season fall delights! If you’re doing it right with hay-rides, corn mazes, jack-o-lanterns, or Punkin Chunkin it will probably come with a visit to a farm.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Agility PR Solutions
FEBRUARY 6, 2020
In the past few years, the agricultural sector has seen some significant changes. The post How trust and transparent PR are redefining the agricultural sector appeared first on Agility PR Solutions. In many ways, this is due to the shift in consumer habits.
PR Daily
FEBRUARY 18, 2021
Amid an agricultural downturn, farmers were suffering in silence. The campaign used Facebook, Twitter and a webpage with resources, as well as outreach to agriculture and general consumer news media, social influencers, mental health experts and agriculture associations.
Agility PR Solutions
NOVEMBER 18, 2019
She was previously covering agriculture. Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg News: Teaganne Finn (@teaganne_finn) is now covering breaking news. Bloomberg News: Supriya Batra (@batrasupriya) has been named Digital News Editor, based in […]. The post Journalists on the move – Week of November 18 appeared first on Agility PR Solutions. Media Moves
PR Daily
APRIL 7, 2022
Nowhere is the ESG mindset more apparent than in our work with clients in the sustainable agriculture space. Companies here are fine tuning a blueprint for sustainable agriculture that the rest of the world will follow.
PR Daily
AUGUST 17, 2021
Ontario Federation of Agriculture: OFA Today – 2021 Edition. Ontario Federation of Agriculture: OFA Today – 2021 Edition. Ontario Federation of Agriculture: OFA Today – 2021 Edition. Congratulations to this year’s list of outstanding finalists!
PR Daily
FEBRUARY 14, 2022
The Mexican agriculture ministry said the temporary suspension involves avocados from Michoacán—the world’s biggest producing region of the billion-dollar avocado trade. Electric vehicles, cryptocurrency and digital experiences were all on display for the NFL’s big game on Feb.
Flack's Revenge
JUNE 27, 2016
They have developed a field-proven Saas agronomic platform that mitigates agricultural risks and improves farmer profits while giving corporations, governments and FIs ways to track and benchmark remote growers. I had the great pleasure of attending an event hosted by Axis Innovation this morning at the NYSE. It featured presentations from nine hot Israeli startups and culminated in a visit to the floor of the exchange, where we watched the opening bell ceremony.
ReimaginePR
MARCH 25, 2020
The students are going to learn about farming practices, have the chance to view real time infantry, demonstrating presentations, and get involved in hands-on agricultural pursuits. The Fundamentals of a Coaching Program. Key Pieces of Education Day My occupation is to employ the appropriate folks, he states. Then the work thing occurred. Which is charming sometimes. Each day contains hiking and games.
Landis PR
MAY 3, 2021
By Polly Winograd Ikonen, LCI. Rick Bacigalupi is a longtime TV producer here in the Bay Area, who currently works for NorCal Public Media.
|
PR Daily
DECEMBER 20, 2016
Part of our agricultural company’s editorial calendar is telling the story of our products—seeds—and the farmers who use them. Throughout 2016, we have visited farms, events and our campus beehives to experiment with Facebook Live and to tell the story of agriculture and how it’s connected to our lives. As an agriculture company, we’re trying to help make better connections. One part of our content strategy is to be relevant in the agriculture and food conversations.
PR Daily
JUNE 4, 2018
Big agriculture in general, of which Monsanto was the reviled figurehead. Going forward, our teams in the labs and in the field will be able to take a much more holistic approach to innovation as we address the enormous challenges we face in agriculture.”. We're creating a leading innovation engine in agriculture with the acquisition of Monsanto expected to be closed on June 7. Agriculture is too important to allow ideological differences to bring progress to a standstill.
Flack's Revenge
AUGUST 6, 2019
It reported how agricultural giant Cargill fell out of favor with environmentalists: For years, the American agricultural giant Cargill has been on relatively good terms with environmental advocates, praised for agreeing to a landmark moratorium on buying soybeans grown on deforested land in the Amazon rain forest. Should CEOs speak out on social, civil and political issues? Should brands take a stand? Pixabay.
PR Daily
JUNE 3, 2019
For example, a pitch about scaling food hubs —organizations that strengthen regional food economies, not industrial agriculture — could be pitched to a finance reporter, a food journalist or someone who writes about agriculture and farm economics. Some reporters are looking to counter the preponderance of negative news with stories that offer solutions to big societal problems. Here’s how to tailor a pitch for them.
PR Daily
DECEMBER 19, 2019
These industries span (but are certainly not limited to) clean-tech, waste management, renewable energy, ag-tech (agricultural technology) or anything relevant to the future of the earth and its inhabitants—humans, fauna and flora. . Are you looking for more meaning in your chosen vocation?
PR Daily
AUGUST 7, 2019
Agriculture of the Future, Coca-Cola Turkey. Agriculture of the Future, Coca-Cola Turkey. Congratulations to this year’s honorees. Stay tuned for the winners announcement. PR Daily’s Corporate Social Responsibility Awards sought organizations that did their part to make the world a better place. Our finalists championed causes and initiatives that improved their communities, countries and the world, and communicated about them in compelling ways.
PR Daily
MAY 24, 2021
Last week, Florida Agriculture Commissioner, Nikki Fried, who oversees consumer services, put out several messages sharing what her agency and others were doing to ensure the availability of fuel.
Communications Conversations
MAY 24, 2018
I am the global director of communications and brand marketing at Geosys, a company which specializes in satellite remote sensing for agriculture. My role revolves around positioning Geosys as the industry leader in remote sensing for agriculture by serving as a trusted partner for our core market segments. But the funny thing is for the first 20-ish years of my life, I swore I would never do anything in agriculture. The younger version of me thought agriculture was boring.
Cision
AUGUST 26, 2016
Harsch is a seasoned journalist who has specialized in agriculture, energy, environmental issues and politics for nearly half a century. Department of Agriculture, the National Academy of Sciences, the National Research Council, Rodale Press, Winrock International, Profiles magazine, and The World and I magazine. Jonathan H.
Communications Conversations
MARCH 29, 2019
Theresa Reps , agricultural affairs manager, Midwest Dairy (nominated by Brian Bellmont). Her ability to connect with people and passion for telling stories about agriculture – and more specifically the people who drive the industry — struck me right away, and over the years that focus has only become sharper and stronger. Last week, I shared my news that I’ll be teaching social media at the University of St. Thomas.
Mindful Marketing
MAY 22, 2021
Native advertising has likely existed for more than a century, one of the earliest examples being John Deere’s agricultural magazine The Furrow , which contained “articles on agriculture and farming tips” alongside ads for the firm’s agricultural products.
PR Daily
AUGUST 22, 2018
As related by the BBC: The state’s laws declared that overtime wasn’t due for workers involved in “ the canning, processing, preserving, freezing, drying, marketing, storing, packing for shipment or distribution of: 1) agricultural produce; 2) meat and fish products; and 3) perishable foods ”. The unassuming comma might look like the most harmless of punctuation marks, but these little devils can be quite dangerous. How could wee squiggles cause such big problems?
PR Daily
APRIL 17, 2015
Department of Agriculture site. Another week, another food recall. This time around, it’s not about listeria contamination , however. Beech-Nut is recalling about 2,000 pounds of baby food because a customer reportedly found a small piece of glass inside a jar. The company has set up a recall minisite to address concerns.
PR Daily
MAY 24, 2021
US Department of Agriculture explains debt forgiveness for minority farmers. The US Department of Agriculture (USDA) has restarted a debt and loan forgiveness program for minority farmers as part of a federal stimulus package that had been delayed for several months.
Scott Public Relations
MARCH 4, 2020
Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.
Scott Public Relations
DECEMBER 19, 2019
Yet as more and more people are educated about what this will do to our weather, storms, agriculture, and even national security, the consequences on one other aspect of life must not be overlooked: healthcare.
PR Daily
SEPTEMBER 30, 2019
For example, global agribusiness leader Syngenta uses its YouTube channel to amplify multiple initiatives, among them a diversity and inclusion campaign about the growing presence of women in the agricultural industry. Business communicators are not only competing with rivals within a particular sector but also seeking to cement trust with their audiences. Authenticity and visuals are key elements.
Media Bullseye
OCTOBER 21, 2016
Communications Associate with Global Agriculture and Food Security Program , World Bank, Washington, DC – apply by Nov. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com. Academia/Government. Assistant Athletic Director, Communications , George Mason University, Fairfax, VA – apply by Oct.
PR Daily
OCTOBER 26, 2015
agriculture secretary Tom Vilsack. The largest U.S. egg lobbyist group has yet to respond to allegations that it launched a hefty campaign against the San Francisco startup Hampton Creek. American Egg Board CEO Joanne Ivy has stepped down amid allegations that include “evidence that AEB leadership, including the Egg Board’s president and CEO, may have violated the federal laws and administrative regulations governing checkoff programs.” That’s according to a letter from Utah Sen.
The Hoffman Agency
OCTOBER 30, 2020
The game itself is a very good one: The objective of the game is to lead a group of people forward through the stone ages, the birth of agriculture and through the dawn of space flight. By Shereen Masoud-Jointe, Senior Account Executive (Europe).
PR Daily
APRIL 10, 2015
In its press release announcement , Sabra offered this explanation: The potential for contamination was discovered when a routine, random sample collected at a retail location on March 30 th , 2015 by the Michigan Department of Agriculture and Rural Development, tested positive for Listeria monocytogenes. Ice cream maker Blue Bell and hummus producer Sabra are both in damage control mode after making recall announcements in the past week.
PR Daily
JUNE 13, 2018
More importantly, the run will raise money to promote sustainable agriculture and local farming, and benefit Wholesome Wave , a nonprofit that provides healthy produce to those in need. This weekend, Aspen, Colorado will serve as a playground for anyone who loves exquisite culinary dishes and adult libations (and let’s be honest, that’s just about all of us). The 36th annual edition of the aptly-named FOOD & WINE Classic in Aspen.
Frederik Vincx
NOVEMBER 8, 2016
Education, healthcare, agriculture, integration, The jobs that impact everyone around us. Reading Time: 3 minutes It’s time for a reset. To start over and reconnect with the things that really matter to me and to the people around me. It’s been ten years since I graduated. First six years of working in communication agencies as a designer and creative, followed by four years of building software for these agencies.
Stephen Waddington
OCTOBER 8, 2018
His thesis is that the size of a community is limited by the number of mouths that can be fed without rudimentary agriculture. Social networks such as LinkedIn are based on loose ties. I’ve around 6,000 connections. It’s inconceivable that I could have so many personal relationships. So where’s the value? British anthropologist and evolutionary psychologist Robin Dunbar suggests that the maximum number of relationships that an individual can maintain is 150.
PR Daily
OCTOBER 10, 2017
If you show up to an agriculture expo wearing a suit and tie, you’ll risk appearing stuck-up to the farmers who are there in jeans and T-shirts. Appearance plays a major role in PR. If your executives and PR representatives are dressing inappropriately or unprofessionally, that can leave a highly negative impression. According to a Forbes article , you have just seven seconds to make a first impression on someone.
PR Daily
AUGUST 22, 2017
Agriculture, forestry, fishing, hunting. Few themes have overtaken American society over the past few years quite like trust has. Reading PR case studies (including those on PR Daily ) can be a crash course in which organizations you can and cannot trust. Reading political news today, you might get the sense that there’s no one you can trust. Still, we have to trust someone or something , right?
PR Daily
OCTOBER 18, 2019
The United Nations’ IFAD (International Fund for Agricultural Development) posts informative and motivational videos that encourage viewers to change the world. The short-form video platform has attracted a half-billion users worldwide, many in the 16–24 age range. It’s a chance for you to show your company’s fun side to consumers and job seekers. TikTok now has more than 500 million active users worldwide. That’s more than Twitter, LinkedIn, Snapchat and Pinterest.
PR Daily
MAY 9, 2017
Farming is just what they do for a living, but they certainly have other interests that may or may not have anything to do with agriculture,” says David G. It’s a splendid thing to snag TV, magazine or newspaper coverage for a one-day event. Bonus points, however, go to those who tell stories that have legs, drawing further articles and social media sharing long after the event is over.
PR Daily
JANUARY 13, 2022
Department of Agriculture food security assessment tool. Also: Wendy’s celebrates ‘National Roast Day’ on Twitter, Barbie releases Ida B. Wells doll for MLK Day, and more. Hello, communicators: Wendy’s celebrated National Roast Day on Wednesday, Jan.
142 
Let's personalize your content