How to adapt strategies to the latest data privacy trends

PR Daily

So far, the vast majority are opting out—in a not-so-subtle sign that consumers would much rather have privacy than experience personalized sales messages. Despite the gravity of the latest changes, Travis argues that data privacy isn’t some new phenomenon that is surprising marketers.

How to balance personalization and privacy in communications

PR Daily

Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” The data privacy dilemma.

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Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. In a blog post , he added that as he thought about the future of the internet, “I believe a privacy-focused communications platform will become even more important than today’s open platforms.”. “Zuckerberg is a master of leveraging #privacy for anti-competitive advantage,” Soltani said on Twitter. Then there’s the fact that Facebook’s privacy promises have historically been broken.

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

PR Daily

Proton Mail walks back some of its brashest claims on privacy. After the company complied with a request from European authorities to hand over a user’s IP address and other information, critics claimed that the company’s tough stance on user privacy was just corporate bluster.

What Apple’s Mail Privacy Protection Means for PR and Comms Pros

Cision

How will the changes impact you? Find out. US Blog

Consumers willing to trade privacy for safety on COVID-19

PR Daily

The post Consumers willing to trade privacy for safety on COVID-19 appeared first on PR Daily. According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.

New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The post New web privacy laws and the Crisis PR issues that can arise from them. Blog California Consumer Protection Act CCPA Crisis Management Crisis PR Crisis Public Relations Data Privacy GDPR Hackers IT Security Breach Public Relations Web Privacy

Why does your company’s website need a privacy policy?

Axia PR

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. While each web page has a different role to play, an integrated privacy policy could add an x-factor. Consumer behaviors are constantly fluctuating online.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices

Agility PR Solutions

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions.

Privacy Policy

wiredPRworks

These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Childrens Online Privacy Protection Act Compliance. By using our site, you consent to our website privacy policy. Changes to our Privacy Policy. What information do we collect?

Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. And therein lays the issue– the continuance of the erosion of a worldwide expectation of the right of people to their privacy. If someone’s privacy has been violated, well, that is the user’s problem not Google’s.

Bank of America shares minimum wage benchmarks, privacy drives brand trust, and Amazon expands worker safety initiative

PR Daily

A report from Morning Consult reveals that the highest emotional driver of brand trust for consumers is whether the company respects and protects the customer’s data, privacy and security, which respondents rated with a net importance score of 74.

5 solid tips for PR pros on protecting online privacy

Agility PR Solutions

The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions. As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […].

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

A recent study by Morning Consult found that 86% of those surveyed believe protecting customer’s data privacy and security is a top driver of trust for consumers looking to shop online, equally as important as whether the business is reliable or dependable, or a good value for the price.

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. The post Brands lacking a privacy-first culture risk losing customer trust appeared first on Agility PR Solutions.

Study: Privacy important, but not expected

PR Daily

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Despite the low expectation of privacy, 91 percent say they haven’t changed the way they use their phones or the Internet in order to keep their information private. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.

How to Set Up Email Privacy Rules

Buzzstream

The post How to Set Up Email Privacy Rules appeared first on BuzzStream. Account Administration BuzzStream University

Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift

Agility PR Solutions

The post Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift appeared first on Agility PR Solutions.

As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

The post As privacy concerns increasingly lead to brand disengagement, marketers need solutions appeared first on Agility PR Solutions.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Spotify responds to backlash over privacy policy

PR Daily

Privacy super impt. It reads, in part: In our new privacy policy, we indicated that we may ask your permission to access new types of information, including photos, mobile device location, voice controls, and your contacts. Ek promised that the company would update the privacy policy in the coming weeks to address the biggest concerns around the app. It didn’t take long for critics to completely bash Spotify’s new terms of service agreement.

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands.

Cruise lines embrace CDC restrictions amid government fight, P&G works to overcome Apple’s privacy measures, and eBay removes auction for art made in Japanese internment camp

PR Daily

P&G confirms partnership with Chinese company to circumvent Apple’s privacy settings. Procter & Gamble is working with a Chinese trade group to develop technology that sidesteps Apple’s privacy rules.

Venmo responds to privacy vulnerability, consumers want companies to address social justice issues, and Twitter users roast CDC guidelines

PR Daily

Buzzfeed reports that it has found President Joe Biden’s account on peer-to-peer money transfer app Venmo after ten minutes of searching, revealing a web of the president’s personal transactions that create major national security privacy concerns for the popular app.

Tightening privacy laws presenting challenges to online marketers

Agility PR Solutions

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information. More recently, some U.S.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Twitter introduces data ‘Privacy Center’. It will house privacy and data-protection initiatives, announcements and products, along with security alerts. Today we are updating our Terms and Privacy Policy and launching the Twitter Privacy Center.

PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary

Agility PR Solutions

The post PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary appeared first on Agility PR Solutions. GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and businesses are aware, government officials around the world have developed similar […].

In a pro-privacy move, Apple would limit marketers’ tracking ability

PR Daily

Apple asserts that it can protect privacy while still offering marketers valuable feedback on their campaigns. It wrote in a blog post : As more and more browsers acknowledge the problems of cross-site tracking, we should expect privacy-invasive ad click attribution to become a thing of the past. Privacy Preserving Ad Click Attribution has three steps: Store ad clicks. This far from Apple’s first attempt to improve privacy on Safari. Eg: Profits > Privacy.

Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

The best privacy crisis is the one that doesn’t happen, of course. The post When A Privacy Breach Is A PR Crisis: How To Avoid It appeared first on Crenshaw Communications. What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Affirming his long-stated belief that privacy is a fundamental human right, and not a branding exercise, Cook reinforces Apple’s commitment to its users above its advertising partners. The post Apple CEO Tim Cook defends privacy updates, U.S. Also: U.S.

2020’s changing attitudes on climate change, tech adoption, privacy and trust

Agility PR Solutions

The post 2020’s changing attitudes on climate change, tech adoption, privacy and trust appeared first on Agility PR Solutions. It’s a new year, and a new decade—and a good time to evaluate the impact of shifting consumer attitudes.

Privacy is retail’s next regulatory and competitive frontier—what brands must know

Agility PR Solutions

consumers may have concerns about privacy, but nearly 3 in 4 are happy to share their personal data for a discount or exclusive offer. However, when it comes to data privacy, brand and business marketers face a much bigger battle, according to new research from Deloitte. Privacy is at an inflection point in retail, […]. The post Privacy is retail’s next regulatory and competitive frontier—what brands must know appeared first on Agility PR Solutions.

Samsung answers privacy concerns over TV voice recognition

PR Daily

Privacy advocates and a good many social media users were not pleased to discover this line from Samsung’s privacy policy for its Internet-connected Smart TVs: Please be aware that if your spoken words include personal or other sensitive information, that information will be among the data captured and transmitted to a third party through your use of Voice Recognition.

Facebook launches ‘Privacy Checkup,’ most agencies offer social media services, and Starbucks closes 2,000 stores in China

PR Daily

Here are today’s top stories: Facebook launches privacy tool. The social media platform is prompting almost 2 billion members worldwide to review their privacy and data-sharing settings in a feature called “ Privacy Checkup ” and its “ Off-Facebook Activity ” tool.

Apple takes swipe at Google and others with privacy-themed billboard

PR Daily

Apple hopes that its strong stance on privacy can help preserve its brand reputation and strong customer bond. CNBC reported : The message, which takes up about 13 floors of building, says: “What happens on your iPhone, stays on your iPhone” with the URL to Apple’s privacy website. The sign sends viewers to a URL where Apple elaborates on its privacy bona fides. It writes: At Apple, we believe privacy is a fundamental human right. link] #ces #privacy #iot.

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used. How do you deal with “the privacy paradox” as Mary Meeker describes it?

Zoom criticized for privacy and data concerns, Airbnb apologizes and pledges $250M to hosts, and NPR skips April Fools’ Day

PR Daily

Here are today’s top stories: Zoom slammed for privacy concerns and data sharing. As the virtual conference platform’s membership and meeting numbers are sharply rising, so are privacy concerns. However, convenience doesn’t negate people’s right to privacy.

93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy

PR Daily

FaceApp defends privacy record. An app that uses AI to edit users’ selfies has gone viral again , prompting a rash of privacy concerns and an official response from the company. Related reading: Report: Consumers say tech companies can do better on privacy and more. In a pro-privacy move, Apple would limit marketers’ tracking ability. The post 93% of reporters visit online newsrooms, Ford’s sly emoji pitch, and FaceApp defends privacy appeared first on PR Daily.