App marketers report rising optimism amid macroeconomic and privacy challenges

Agility PR Solutions

The post App marketers report rising optimism amid macroeconomic and privacy challenges appeared first on Agility PR Solutions.

Sephora Data-Privacy Penalties Sound Alarm for Marketers

PRSay

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 1, 2023, a new law called the California Privacy Rights Act will take effect, expanding and amending the existing California law.

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New insights around online privacy, personalization, digital marketing and media preferences

Agility PR Solutions

Newly released research from local businesses service provider Scorpion explores the traditional and digital media channels consumers prefer when researching and purchasing new products or services, as well as their data privacy/online personalization preferences.

B2B marketers report rising budgets, challenges around lead gen, CX, and data privacy

Agility PR Solutions

New research from digital marketing firm Wpromote provides a snapshot of a critical moment for the industry, as the pandemic-driven rapid digital transformation crests, data privacy changes accelerate, and economic uncertainty starts to impact budgets.

Data disconnect: New study finds 4 privacy disconnects between marketers and consumers

Agility PR Solutions

It’s harder than ever for marketers to maintain consumer trust around data privacy, especially as data regulations continue to rapidly evolve. The post Data disconnect: New study finds 4 privacy disconnects between marketers and consumers appeared first on Agility PR Solutions.

How to adapt strategies to the latest data privacy trends

PR Daily

So far, the vast majority are opting out—in a not-so-subtle sign that consumers would much rather have privacy than experience personalized sales messages. Despite the gravity of the latest changes, Travis argues that data privacy isn’t some new phenomenon that is surprising marketers.

Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. With the growing trend of marketing automation, the need for customer data collection for companies has also increased.

The price of privacy: Consumers feel cut out of their own data transactions

Agility PR Solutions

With the issue of consumer privacy remaining a key brand and business challenge, new research from consumer data management firm mePrism offers a new picture of an American population aware that its personal data is being sold for profit, but confused about what is being sold and for how much.

New web privacy laws and the Crisis PR issues that can arise from them.

The Stalwart Blog

The post New web privacy laws and the Crisis PR issues that can arise from them. Blog California Consumer Protection Act CCPA Crisis Management Crisis PR Crisis Public Relations Data Privacy GDPR Hackers IT Security Breach Public Relations Web Privacy

Facebook reveals plans to pivot to privacy-focused platforms

PR Daily

The watch word, says CEO Mark Zuckerberg, is privacy. In a blog post , he added that as he thought about the future of the internet, “I believe a privacy-focused communications platform will become even more important than today’s open platforms.”. “Zuckerberg is a master of leveraging #privacy for anti-competitive advantage,” Soltani said on Twitter. Then there’s the fact that Facebook’s privacy promises have historically been broken.

Consumers willing to trade privacy for safety on COVID-19

PR Daily

The post Consumers willing to trade privacy for safety on COVID-19 appeared first on PR Daily. According to the recent update to Edelman’s Trust Barometer, consumers say they are willing to suffer more surveillance and data collection to help track the spread of the coronavirus.

How to balance personalization and privacy in communications

PR Daily

Namely, the desire for greater data privacy and protection from exploitation are causing tensions in how brands seek to reach their destination. Some call this the “privacy paradox.” The data privacy dilemma.

How to Set Up Email Privacy Rules

Buzzstream

The post How to Set Up Email Privacy Rules appeared first on BuzzStream. Account Administration BuzzStream University

Report: Consumers say tech companies can do better on privacy and more

PR Daily

A recent FleishmanHillard report about reputation management and technology highlights the struggle to maintain consumers’ trust amid data breaches, privacy concerns on social media platforms, and increased hate speech online. In March, Facebook founder and chief executive officer, Mark Zuckerberg, wrote in a blog post : … [T]here’s also an opportunity to build a simpler platform that’s focused on privacy first.

Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. Thought Leadership branding Brands data privacy

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Marketers and data privacy with Sharon Toerek | On Top of PR podcast

Axia PR

This episode explains how brands can respect consumers and the law by following responsible data privacy guidelines. Guest: Our episode guest is Sharon Toerek, intellectual property and marketing law attorney and owner of Toerek Law, a national law firm based in Cleveland, Ohio.

Is Google Glass Just Another Nail in Privacy’s Coffin?

Melissa Agnes

A look at Google Glass’s privacy issues and terms of service by Judith Delaney, attorney. This leads me to and enforces my second reason for writing this article: The use of Google Glass to invade and violate the privacy of others. And therein lays the issue– the continuance of the erosion of a worldwide expectation of the right of people to their privacy. If someone’s privacy has been violated, well, that is the user’s problem not Google’s.

Privacy Policy

wiredPRworks

These third party sites have separate and independent privacy policies. California Online Privacy Protection Act Compliance. Because we value your privacy we have taken the necessary precautions to be in compliance with the California Online Privacy Protection Act. Childrens Online Privacy Protection Act Compliance. By using our site, you consent to our website privacy policy. Changes to our Privacy Policy. What information do we collect?

Why does your company’s website need a privacy policy?

Axia PR

Embed your website’s privacy policy with better SEO and SERP and get rewarded by Google. While each web page has a different role to play, an integrated privacy policy could add an x-factor. Consumer behaviors are constantly fluctuating online.

5 solid tips for PR pros on protecting online privacy

Agility PR Solutions

The post 5 solid tips for PR pros on protecting online privacy appeared first on Agility PR Solutions. As we become more reliant on the digital world, PR pros continue to face tough challenges. The rise of the internet and social media have made it easier to spread a message. At the same time, they make it harder for PR pros to be heard and work on damage control. It’s tough to get […].

Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices

Agility PR Solutions

The post Preying on user privacy: 1 in 5 consumers has avoided buying a brand over its data practices appeared first on Agility PR Solutions.

Can you have privacy under a spotlight?

PR in High Definition

There’s no doubt that the recent revelations surrounding Facebook and Cambridge Analytica have brought the notion of personal privacy under even greater scrutiny. Do the same privacy rules apply? For many companies, this notion of privacy may not just be a personal matter but also a business one. Being in the public eye and under a spotlight poses risks, so how can you still ensure that the person concerned has some level of personal privacy?

Brands lacking a privacy-first culture risk losing customer trust

Agility PR Solutions

Customer trust and data privacy go hand-in-hand, but too many marketers don’t understand what’s involved in this digital handshake—nor what’s at stake. The post Brands lacking a privacy-first culture risk losing customer trust appeared first on Agility PR Solutions.

As privacy concerns increasingly lead to brand disengagement, marketers need solutions

Agility PR Solutions

The post As privacy concerns increasingly lead to brand disengagement, marketers need solutions appeared first on Agility PR Solutions.

Study: Privacy important, but not expected

PR Daily

Most people will tell you they value their privacy—but they expect less and less of it, according to a Pew Research Center study. Despite the low expectation of privacy, 91 percent say they haven’t changed the way they use their phones or the Internet in order to keep their information private. Though the study revealed American’s attitudes regarding government surveillance, the report contained important information for marketers and PR pros.

What Apple’s Mail Privacy Protection Means for PR and Comms Pros

Cision

How will the changes impact you? Find out. US Blog

4 attorneys general sue Google over user privacy, addressing trust crisis for your audience, and Unilever announces layoffs

PR Daily

We have always built privacy features into our products and provided robust controls for location data. What it means: The lawsuit represents the latest bipartisan efforts to hold tech companies accountable for their data privacy practices.

Smart brands are taking privacy and security seriously—here’s what leaders are doing right

Agility PR Solutions

Over the last several years, data breaches at numerous companies such as Target and Equifax have catapulted data security and privacy to the top of consumers’ brand demands.

Spotify responds to backlash over privacy policy

PR Daily

Privacy super impt. It reads, in part: In our new privacy policy, we indicated that we may ask your permission to access new types of information, including photos, mobile device location, voice controls, and your contacts. Ek promised that the company would update the privacy policy in the coming weeks to address the biggest concerns around the app. It didn’t take long for critics to completely bash Spotify’s new terms of service agreement.

US companies address Texas abortion law, TikTok overtakes YouTube in average watch time, and Proton Mail walks back privacy claims

PR Daily

Proton Mail walks back some of its brashest claims on privacy. After the company complied with a request from European authorities to hand over a user’s IP address and other information, critics claimed that the company’s tough stance on user privacy was just corporate bluster.

Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift

Agility PR Solutions

The post Privacy comes of age during COVID: PR and infrastructural lessons from rapid consumer shift appeared first on Agility PR Solutions.

When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

The best privacy crisis is the one that doesn’t happen, of course. The post When A Privacy Breach Is A PR Crisis: How To Avoid It appeared first on Crenshaw Communications. What would happen if your emails were disclosed for all to see? For most of us, it would be awkward at the very least, but for a public figure or corporation, disclosure of private communications amounts to a full-blown public relations crisis.

Intel announces new Ohio plant, social media users increasingly value privacy, and CVS Health CEO stresses purpose over politics

PR Daily

A new survey from Go Verizon found that 81% of people are more concerned about their privacy on social media than they were last year. Also: State Farm ditches Super Bowl ads for TikTok campaign, Snapchat faces lawsuit after teen suicide, and more.

Tightening privacy laws presenting challenges to online marketers

Agility PR Solutions

As cyberspace expands, the government is tightening regulations relating to security designed to protect people’s privacy. The post Tightening privacy laws presenting challenges to online marketers appeared first on Agility PR Solutions. Last August, the GDPR went into effect in the European Union, designed to give consumers greater protection over their data by requiring companies to get explicit consent to obtain personal information. More recently, some U.S.

PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary

Agility PR Solutions

The post PR pulse—Americans’ data privacy attitudes on GDPR’s anniversary appeared first on Agility PR Solutions. GDPR went into effect in the European Union a year ago last month. The regulation, which gives EU citizens more control over their personal data by mandating how businesses must handle that information, has attracted great interest around the world. As U.S. brands and businesses are aware, government officials around the world have developed similar […].

Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Olympic athletes engage fans on TikTok, data privacy builds consumer trust in e-commerce, and Activision Blizzard CEO apologizes to employees

PR Daily

A recent study by Morning Consult found that 86% of those surveyed believe protecting customer’s data privacy and security is a top driver of trust for consumers looking to shop online, equally as important as whether the business is reliable or dependable, or a good value for the price.

Viral snark over a Peloton ad, McDonald’s enters ‘chicken sandwich wars,’ and Twitter launches data-privacy hub

PR Daily

Twitter introduces data ‘Privacy Center’. It will house privacy and data-protection initiatives, announcements and products, along with security alerts. Today we are updating our Terms and Privacy Policy and launching the Twitter Privacy Center.

Data, Privacy and Why Solo PR Pros Should Care

Solo PR Pro

The revelations about Cambridge Analytica come at a time when organizations have made privacy changes to comply with the EU General Data Protection Regulation (GDPR), that reshapes privacy laws across Europe (and has an impact around the globe). In recent weeks, we have been flooded with notices regarding new privacy policies and information about how our data is used. How do you deal with “the privacy paradox” as Mary Meeker describes it?