How to Engineer the Perfect PR Metric

Cision

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Influencer Marketing Search Engine to Roll Out on Facebook

Ron Torossian

The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

A Day In The Life Of A PR Engineer

AirPR

You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel KirschenWhether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. However, your efforts can be easily undermined by common pitfalls. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

Restart Your Engines in Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis!

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

PR Expanded

Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. I want HashAtIt.com to become known worldwide as being like a Google search engine, but for #hashtags. The post Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine appeared first on Deirdre Breakenridge. New hashtags are surfacing every day.

Engineering the Enterprise for Content Marketing

Sword and the Script

The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less.

Google gets flak for censor-friendly search engine

PR Daily

The organization hasn’t offered a search engine there since 2010, when public outcry forced Google to remove the limited engine it was running in China that helped block information the government wanted kept away from citizens’ eyes.

3 ways to make a splash with search engine marketing

PR Daily

Search engine marketing , also known as paid search ads or pay-per-click efforts, can help brand managers attract consumers’ attention and help your organization or client stand out to those looking for a solution.

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Public Relations Tools Writing reverse engineering

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. When you include the keywords of the content, it helps the search engines find that content more than any other piece of the SEO puzzle.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Twitter is actively searched in most search engines.

Lisa Buyer’s Must ???? Read Picks In Search Engine Journal

Social PR Chat

This month I published my first article in Search Engine Journal, Yay! What’s the big deal with Search Engine Journal ? The post Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal appeared first on #SocialPR Chat via @LisaBuyer. Lisa Buyer Loves Search Engine Watch.

People. Process. Product. The Engine of LTPR

LTPR

The Engine of LTPR appeared first on LTPR. “We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive.

People. Process. Product. The Engine of LTPR

LTPR

The Engine of LTPR appeared first on LTPR. “PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.”

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative?

Tool of the month – Podcast search engine, Listen Notes

PR in High Definition

Enter Listen Notes, the podcast search engine: [link]. The post Tool of the month – Podcast search engine, Listen Notes appeared first on Firefly Communications. We’re all big podcast fans at Firefly – everyone has their favourite subscriptions, from economics ones like Freakonomics and Planet Money, to those based on new thinking like the TED Radio Hour, to pure entertainment like the AT, Serial and MDWAP.

How Our Engineering Command Center Makes Us More Effective

Zignal Labs

The post How Our Engineering Command Center Makes Us More Effective appeared first on Zignal Labs

16 steps to make outstanding landing pages that readers and search engines love

PR Daily

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy. One of the ways you can start good SEO practices—or hone your current tactics—is making sure your landing pages are optimized for search engines.

Always Running – How Zignal’s engineering team maintain our applications 24/7

Zignal Labs

The post Always Running – How Zignal’s engineering team maintain our applications 24/7 appeared first on Zignal Labs

Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

PR 20/20

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. Technology Industry Business

Lead / Founding Engineer - Atlanta, GA

Flack Me

Company: fittery Location: Atlanta, Georgia Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Data Analyst/Engineer - Atlanta, GA

Flack Me

Company: Partpic Location: Atlanta, Georgia Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Lead Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. We hear the lament that press releases are dead every so often.

How to Optimize Distribution for Your Content

Cision

Search engines and social platforms. Search Engines. The way to compensate for diminished discovery in search is to pay for a promoted position on the search engine results page (SERP). Recently you may have read that Amazon made a change to their review policy.

How To 312

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

Information Security Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Engineering and Product Development Candidate - Phoenix, AZ

Flack Me

Company: Galco International Location: Phoenix, Arizona Industry: New Media - Other Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

#PRStudChat Kicks off the New Year with a January 17th Twitter Discussion on SEO

PR Expanded

ET, on all things search and Search Engine Optimization (SEO). Natasa Djukanovic public relations Search Engine Optimization SEO#PRStudChat kicks off the New Year with a Twitter discussion on January 17th at 12:00 p.m.

SEO 195

Creating Content Google Loves

AirPR

Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Google 266

Deconstructing a Businessweek Story on a T-shirt Factory for PR Lessons

Ishmael's Corner

Media Relations PR Bloomberg BusinessWeek Business Media business publication business story pitching businessweek Chinese manufacturing deconstruct a story how to pitch journalists how to pitch reporters made in China media relations pitch business journalists pitch stories pitching business media PR content PR lessons PR pitch tips PR pitching PR story reverse engineering reverse engineering storytellingThe Art Of Storytelling In Business Communications And Public Relations.

Director, Software Engineering - Los Angeles, CA

Flack Me

Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience

How to write blog headlines that drive search traffic (Search Engine Watch)

Stern + Associates

The post How to write blog headlines that drive search traffic (Search Engine Watch) appeared first on Stern Strategy Group. The entire concept of inbound marketing relies on your ability to drive traffic to your site. Jen Zottola, editorial director at Stern Strategy Group offers seven rules for writing blog. In the News blogs search traffic SEO

People. Process. Product. The Engine of LTPR Pt. III

LTPR

The Engine of LTPR Pt. Part 3 of a three-part series. “It It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus Lemonis, CEO of Camping World, revisited the 17 […]. The post People. Process. Product. III appeared first on LTPR.

Search Engine Marketing Analyst - Foster City, CA

Flack Me

Company: IXL Learning Location: Foster City, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Search Engine Optimization Analyst - New York, NY

Flack Me

Company: Greater Than One Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Lead Software Engineer - AEM (Adobe Experience Manager) - Reston, VA

Flack Me

Company: icrossing Location: Reston, Virginia Industry: Not Specified

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. As a PR Engineer at AirPR , Kelly works with customers to ensure that they are extracting the most value from their PR analytics, insights, and measurement platform. Public relations is undoubtedly an art, but it is also a science.

Data 169

New eBook: Audience Insight in the age of Google

The Resolution Blog

marketing consumer-behavior consumer-insights search-engine-marketing seoSelling an idea, building out a search campaign, planning content or just getting to know your customers, audience research is essential in marketing.

eBook 156

Mid-to-Senior Level Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required