Engineering Related Topics 
The Proactive Report
JANUARY 4, 2023
Position zero is a location on a Search Engine Results Page (SERP), while a featured snippet is a format in which information can appear. Content Strategy search engine optimization search engine visibility SEO social media strategy web content strategy
PR Daily
JULY 6, 2022
Most PR pros aren’t scientists, programmers or engineers. Combine that with a few tricks from the smarties at Stanford Engineering from Ragan Training’s library and you’ll be well on your way to writing technical material that makes sense to everyone. Simplify, simplify, simplify.
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Onclusive
MARCH 19, 2019
We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer. At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. The post Customer Success Manager (PR Engineer) appeared first on Onclusive.
Onclusive
OCTOBER 26, 2015
You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel KirschenWhether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title.
Agility PR Solutions
AUGUST 3, 2021
The post Search engine marketing: Your complete guide to social signals appeared first on Agility PR Solutions. Social signals are the collective shares, likes, and social media engagement on your website.
HMA Public Relations
JULY 22, 2022
A Google official recently revealed that 40 percent of Gen Z consumers prefer social media platforms like TikTok and Instagram over Google when searching online. Find out more in today's post from Justin Liggin. Social Media Google Instagram social media TikTok
Axia PR
NOVEMBER 21, 2022
While TikTok isn’t an actual search engine, some people in the younger generation see it as one. Younger audiences are using the social media platform for casual searches, Google reports. TikTok. We all know of it, but do we know how powerful it actually is, especially for Generation Z?
PR 20/20
JANUARY 6, 2023
Practice search engine optimization. Search engine optimization, or SEO, is the practice of capitalizing on keywords to drive users to your website. You can also add these keywords to your existing website content to help boost its search engine ranking.
PR Daily
AUGUST 25, 2020
What brands can do, however, is create a strategy around Search Engine Visibility (SEV), which comes from earned media results. A new report from Visably, “ The Ultimate PR Guide to Search Engine Strategy ,” will help you do just that.
Cision
MAY 6, 2015
The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. When I use the term “engineering” metrics, I’m stealing the term from Johna Burke.
Agility PR Solutions
JUNE 23, 2021
Both social media and search engines are ways that companies are able to promote content to a target audience, and both are considered to be inbound channels. The post Social media and search engine marketing—divergent yet interconnected appeared first on Agility PR Solutions.
PR Daily
AUGUST 9, 2018
Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. However, your efforts can be easily undermined by common pitfalls. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.
Axia PR
JUNE 18, 2020
Search Engine Results Page is the web page rendered by search engines like Google to the searchers with a list of relevant URLs answering their search queries. The search engine algorithm walks through millions of websites to generate the SERP with best-matching results.
Axia PR
MAY 5, 2021
Get approved by Google and level up your search engine results with ethical, honest, and accurate SEO practices. To rank on top of the Search Engine Ranking Pages (SERPs) and maintain your consistency, you should know about ethical SEO practices.
Ronn Torossian
JUNE 1, 2018
The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.
Axia PR
SEPTEMBER 18, 2020
The three steps search engines follow to rank search results. Are you curious about how search engines generate the ranking list called SERPs? Search engines generate search results in a three-step process.
PR Daily
MAY 10, 2021
When COVID-19 struck, and the majority of our workforce began working remotely, I soon realized we would need to engineer this communication turnaround during a global pandemic. Our employees are the engine driving change of this magnitude.
Deirdre Breakenridge
DECEMBER 5, 2014
Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. I want HashAtIt.com to become known worldwide as being like a Google search engine, but for #hashtags. The post Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine appeared first on Deirdre Breakenridge. New hashtags are surfacing every day.
Muck Rack
SEPTEMBER 29, 2021
Meet the Muck Rack team: Get to know Bryan Hyshka, senior software engineer
Agility PR Solutions
MARCH 9, 2020
The post Is YouTube the new Google for search engine optimization? In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record.
Agility PR Solutions
AUGUST 31, 2020
The post Social media is today’s growth engine—is your brand on track? Brands seeking to generate more sales and grow their markets need to focus on social media.
Agility PR Solutions
DECEMBER 12, 2019
The post A look inside the engine of an influencer marketing agency appeared first on Agility PR Solutions. According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5
Sword and the Script
JUNE 23, 2015
The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. Though I tried to recall forgotten algebra lessons from the foggiest reaches of my mind the effort was for naught.
Reputation Us
FEBRUARY 5, 2015
The Engine of LTPR appeared first on LTPR. “We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it is worth investing. Along the way, he offers sage […]. The post People. Process. Product.
Reputation Us
MAY 4, 2015
The Engine of LTPR appeared first on LTPR. “PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from the show to incorporate into our professional services. Host Marcus Lemonis, CEO of Camping World, identifies three […]. The post People. Process. Product.
PRSay
OCTOBER 20, 2016
Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis! Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination.
Cision
JANUARY 21, 2020
Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc. Media Blog
Shift Communications
MARCH 17, 2016
Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Reverse engineering is a great way to break in with one, specific reporter or to hone your ability to think like a reporter in general.
PR Daily
AUGUST 1, 2018
The organization hasn’t offered a search engine there since 2010, when public outcry forced Google to remove the limited engine it was running in China that helped block information the government wanted kept away from citizens’ eyes. Teams of programmers and engineers at Google have created a custom Android app, different versions of which have been named “Maotai” and “Longfei.” Google desperately wants access to the enormous Chinese market.
PR Daily
AUGUST 3, 2018
Search engine marketing , also known as paid search ads or pay-per-click efforts, can help brand managers attract consumers’ attention and help your organization or client stand out to those looking for a solution. Consider these three takeaways for successful search engine marketing efforts: 1. If you want to increase your search engine marketing ROI, Stanberry says you must invest the time into actively managing and analyzing your performance.
Axia PR
JUNE 20, 2019
Many companies want to believe that search engine optimization is a thing of the past. How to easily boost your company’s SEO. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google. SEO Owned media
Axia PR
DECEMBER 13, 2019
When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are.
Ishmael's Corner
APRIL 26, 2015
As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Such is the process I went through with the NYT piece, “ A Chinese Billionaire Spinning Research into Investment Gold.”. As for the first question, my guess would be yes, PR planted the seeds for this feature. Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant.
Ishmael's Corner
APRIL 10, 2017
The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand. Did they know something nefarious had yet to reach me?
HMA Public Relations
SEPTEMBER 14, 2022
As Google's algorithm shifts, the search engine will benefit websites that put humans first, not search engines. Odds and Ends content Google search engine SEOLearn more on the importance of people-first content in this post from Justin Liggin.
Ishmael's Corner
JANUARY 25, 2020
By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. The Art Of Storytelling In Business Communications And Public Relations.
PR Job Coach
MAY 16, 2010
Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Last but not least, incorporate your Slideshare profile within your profile on www.linkedin.com, both of which are included in search engine results.
PR in High Definition
APRIL 25, 2018
Enter Listen Notes, the podcast search engine: [link]. The post Tool of the month – Podcast search engine, Listen Notes appeared first on Firefly Communications. We’re all big podcast fans at Firefly – everyone has their favourite subscriptions, from economics ones like Freakonomics and Planet Money, to those based on new thinking like the TED Radio Hour, to pure entertainment like the AT, Serial and MDWAP.
Sword and the Script
OCTOBER 31, 2017
I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Remember that subscriber mechanism I was harping about in Engine 2? Engine 4: Measure, iterate, and improve over time. Everyone is doing content marketing these days.
Reputation Us
AUGUST 4, 2015
The Engine of LTPR Pt. Part 3 of a three-part series. “It It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus Lemonis, CEO of Camping World, revisited the 17 […]. The post People. Process. Product. III appeared first on LTPR.
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