How to Engineer the Perfect PR Metric

Cision

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Public Relations Tools Writing reverse engineering

Trending Sources

A Day In The Life Of A PR Engineer

AirPR

You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel KirschenWhether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title.

People. Process. Product. The Engine of LTPR

LTPR

The Engine of LTPR appeared first on LTPR. “We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive.

Engineering the Enterprise for Content Marketing

Sword and the Script

The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less.

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. When you include the keywords of the content, it helps the search engines find that content more than any other piece of the SEO puzzle.

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative?

Engineering and Product Development Candidate - Phoenix, AZ

Flack Me

Company: Galco International Location: Phoenix, Arizona Industry: New Media - Other Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

How to Optimize Distribution for Your Content

Cision

Search engines and social platforms. Search Engines. The way to compensate for diminished discovery in search is to pay for a promoted position on the search engine results page (SERP). Recently you may have read that Amazon made a change to their review policy.

Media 68

Creating Content Google Loves

AirPR

Industry Insights & Trends content creating content Google Meritus Media PR PR Tech PRTech quality content Sally Falkow search engines A couple weeks ago I had the express pleasure of meeting up with Sally Falkow, founder of Meritus Media, at the PR News Google Conference in San Francisco.

Lisa Buyer’s Must ???? Read Picks In Search Engine Journal

Social PR Chat

This month I published my first article in Search Engine Journal, Yay! What’s the big deal with Search Engine Journal ? The post Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal appeared first on #SocialPR Chat via @LisaBuyer. Lisa Buyer Loves Search Engine Watch.

Mobile search optimisation is no longer a choice

PR in High Definition

Blog PR tips google mobile report mobile friendly mobile seo search engine optimisation The Search Agency Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly.

Why Press Releases Are Still a Viable PR Techniqiue

The Proactive Report

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. We hear the lament that press releases are dead every so often.

Roetzer to Present Origins of the Marketing Intelligence Engine at SXSW Interactive

PR 20/20

Marketing automation platforms save time, improve efficiency and increase productivity. They give companies an unprecedented ability to understand buyers, identify opportunities, track campaign performance and link marketing activities to business outcomes. Technology Industry Business

16 steps to make outstanding landing pages that readers and search engines love

PR Daily

If search engine optimization isn’t now a formidable piece of your overall marketing efforts, you might want to reconsider your strategy. One of the ways you can start good SEO practices—or hone your current tactics—is making sure your landing pages are optimized for search engines.

SEO 3

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Bring Chaos Into the Workplace

Shift Communications

Netflix is doing just that, preparing for the worst by intentionally “breaking” its systems for the purpose of exposing weakness and giving its engineers practice and experience in fixing them.

How often should you check SEO metrics?

Shift Communications

Search Engine Optimization sounds like a tricky thing to navigate and Google doesn’t make it easy. Because of this change, site owners won’t see huge drops like they did with Panda or Penguin, but they will see a steady fluctuation in search engine and keyword ranks.

SEO 19

Brookings, Not Using Traditional PR, Punches Back at The New York Times

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. When months of investigative reporting by The New York Times produced the story, “How Think Tanks Amplify Corporate America’s Influence“ and the companion piece, “Think Tank Scholar or Corporate Consultant? It Depends on the Day,” I wondered how Brookings would respond. The wondering didn’t last long.

Media 20

Restart Your Engines in Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis!

How to Secure Your SEO and Content Marketing Sweet Spot

Stern + Associates

Content Marketing Digital Marketing content content marketing search engine optimization SEO target audienceA robust content marketing strategy involves a mix of valuable content: articles, blogs, case studies, infographics, podcasts, webinars, videos. This content is considered “valuable” because it has been carefully crafted. The post How to Secure Your SEO and Content Marketing Sweet Spot appeared first on Stern Strategy Group.

How My Guinea Pigs Became Famous Guest Bloggers

Waxing UnLyrical

First, ask yourself, “If I were searching for information on this topic, what would I type into a search engine?”. Blogging Blogging for Grasshoppers Guest Posts How To Resources Social Media guinea pigs jessica torres keyword optimization search engine optimization SEO

Monday Roundup: SEO Tips

Waxing UnLyrical

On today’s roundup, we’re talking SEO (search engine optimization). Business Resources Shonali Burke Weekly Roundup business seo tips search engine optimization SEO Well, summer officially arrived on Friday, and with it, the longest day of the year.

SEO 21

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. Twitter is actively searched in most search engines.

Web 2

Lead / Founding Engineer - Atlanta, GA

Flack Me

Company: fittery Location: Atlanta, Georgia Industry: New Media - Web Dev Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Web 0

Data Analyst/Engineer - Atlanta, GA

Flack Me

Company: Partpic Location: Atlanta, Georgia Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Web 0

Lead Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Web 0

Mindfulness and Mobile Media Relations: Lisa Buyer and @SEJournal Chat

Social PR Chat

Lisa Buyer recently caught up with Kelsey Jones, Executive Editor of Search Engine Journal, to chat about all things social and mobile. SocialPRSecret : You don’t have to be Search Engine Journal to create videos and make them work for your brand. Go, go, go.

Search Engine Marketing Analyst - Foster City, CA

Flack Me

Company: IXL Learning Location: Foster City, California Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time

Director, Software Engineering - Los Angeles, CA

Flack Me

Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience

Information Security Software Engineer - Baltimore, MD

Flack Me

Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

How to hire: words of wisdom from our fave Chief Talent Officer

AirPR

If you’re an entrepreneur currently seeking engineers, you know … Continued. One of the biggest challenges young companies face is scaling. More specifically, how to put together a team with the right people; then grow and cultivate that talent as the company expands.

Up Your PR Game Using BuzzFeed’s Measurement Mindset

AirPR

I read an article in Fortune recently titled BuzzFeed: Days of Counting Pageviews and Unique Visitors Are Over that made my PR engineering heart jump with joy.

Search Engine Optimization Analyst - New York, NY

Flack Me

Company: Greater Than One Location: New York, New York Industry: Not Specified Career Level: Early Career (1+ yrs experience) Minimum Education: Bachelor''s Job Status: Full Time Salary Range: Commensurate with Experience

Why Your Company and Website Need to be Responsive

Ron Torossian

With unsurpassed market share, a dominant global online advertising network, and the ability to single handedly impact a website’s PageRank, it is no wonder companies and search engine optimization (SEO) professionals are ever vigilant when it comes to any potential Google algorithm change.

People. Process. Product. The Engine of LTPR Pt. III

LTPR

The Engine of LTPR Pt. Part 3 of a three-part series. “It It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus Lemonis, CEO of Camping World, revisited the 17 […]. The post People. Process. Product. III appeared first on LTPR.

TrendKite Incorporates Moz to Launch First-Ever PR SEO Measurement Capability

TrendKite

Today, TrendKite becomes the first and only PR Analytics platform to offer SEO (Search Engine Optimization) measurement for PR. Product Updates

5 sites that will sharpen your storytelling skills

AirPR

One of the many hats a PR Engineer wears is that of storytelling.

Lead Software Engineer - AEM (Adobe Experience Manager) - Reston, VA

Flack Me

Company: icrossing Location: Reston, Virginia Industry: Not Specified