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Use Media Relations for Search Engine Optimization

Spin Sucks

If you attend the webinar (or watch the recording later), you will learn: The three-pronged approach to using media relations for search engine optimization. Click the blue “ Use Media Relations for Search Engine Optimization ” link. By Gini Dietrich. Ladies and gentlemen.

How to Engineer the Perfect PR Metric


The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations.

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! Search Engine Optimization. The post Media Relations: Increase Your Search Engine Optimization appeared first on Spin Sucks.

The Power of Social Over Search Engines

Spin Sucks

How long do you think you could go without using an Internet search engine? I asked my friends and networks the question, and two thirds of the people I asked said that, on average, they use a search engine more than 10 times per day. Today’s guest post is written by Paul Sutton.

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Public Relations Tools Writing reverse engineering

How SEO and Content Work Hand-in-Hand

Spin Sucks

You've produced your content. You published it. You're really proud of it. But no one visits it. Roger Gallager says you are missing. The post How SEO and Content Work Hand-in-Hand appeared first on Spin Sucks.

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A Day In The Life Of A PR Engineer


You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel KirschenWhether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title.

People. Process. Product. The Engine of LTPR


The Engine of LTPR appeared first on LTPR. “PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.”

PR Insights from Reverse Engineering a New York Times Corporate Feature

Ishmael's Corner

The post PR Insights from Reverse Engineering a New York Times Corporate Feature appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. A corporate feature in a mainstream publication is the PR equivalent of a home run. No question, PR is constantly swinging for the fences.

Q&A With Laurie Paolone, Founder of, The Hashtag Search Engine

PR Expanded

Laurie is the founder of, which is an easy to use search engine for hashtags. I want to become known worldwide as being like a Google search engine, but for #hashtags. The post Q&A With Laurie Paolone, Founder of, The Hashtag Search Engine appeared first on Deirdre Breakenridge. New hashtags are surfacing every day.

Three Content Approaches that Dominate SEO

Spin Sucks

How do you create content that thrives in search engines? Ryan Ferguson shares three tips to create content that stands out, generates results, and increases you search results. The post Three Content Approaches that Dominate SEO appeared first on Spin Sucks.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. As a PR Engineer at AirPR , Kelly works with customers to ensure that they are extracting the most value from their PR analytics, insights, and measurement platform. Public relations is undoubtedly an art, but it is also a science.

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The Well Written Press Release #4: Write for SEO (Search Engine Optimization)


When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. When you include the keywords of the content, it helps the search engines find that content more than any other piece of the SEO puzzle.

Paid Search for Crisis Management, Events, News, and More

Spin Sucks

Paid media is an important part of the PESO model, yet it’s often overlooked by PR pros. Matt Mason says this is a huge missed opportunity. He explains why. The post Paid Search for Crisis Management, Events, News, and More appeared first on Spin Sucks.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative?

Engineering and Product Development Candidate - Phoenix, AZ

Flack Me

Company: Galco International Location: Phoenix, Arizona Industry: New Media - Other Career Level: Early Career (1+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Six Skills Every PR Pro Needs

Spin Sucks

Search Engine Optimization. Now we have to take that skill and learn how to optimize our content so it’s being crawled by the search engines, while also being highly valuable and engaging. Search Engine Marketing.

Google’s Search Algorithm is Like a Soccer Team

Spin Sucks

Google’s search algorithm was created to help users effectively and efficiently find the content they are looking for. This algorithm can be explained by comparing it to a soccer team. The post Google’s Search Algorithm is Like a Soccer Team appeared first on Spin Sucks.

Four Types of Blog Posts Proven to Generate Organic Traffic

Spin Sucks

Communication Content blog posts generate traffic grow traffic infographics list posts organic traffic organic visitors posts containing thought leadership reviews posts search engine results pages SERP social media engagement

The Narrows: Four Trends Changing How Information Flows and News Spread


Uncategorized 2016 Edelman Trust Barometer digital trends Edelman Digital information flow News Philip Trippenbach Search Engine search engine algorithm Search engines Trends

How to Apply SEO Best Practices to the News Release

Spin Sucks

The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks.

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SEO Friendly Content: 5 Tips and Tricks for Creating Search Engine Optimized Websites


Uncategorized 5 Tips and Tricks Corrie Gustman Edelman Digital Friday5 Future of SEO google search Sarah Gaddy Search Engine Optimized Websites semantic list SEMRush SEO SEO Friendly Content SEO tips Targeting websites

Feature Content that Answers Questions for Better SEO

Spin Sucks

Because our content marketing world is made up by a good portion of search engine optimization, we tend to think in keywords. So, instead of writing a headline you think the search engines will like, write the headline as a customer or prospect might ask it. By Gini Dietrich.

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Use SEO to Augment Your Business Development Plan

Spin Sucks

Communication SEO alt text business development earned media meta description new business owned media prospecting search engine marketing SEMOne of the most important elements of a business development plan is SEO, yet most skip it entirely.

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Boston Search Engine Marketing Community Resources

PR Communications

Boston has long been an important city for Search Engine Marketing, PubCon held their first major conference here in 2003 and Search Engine Strategies was held in March of 2003 as well. The Search Engine Professionals Organization is based in the Greater Boston area, plus many SEO agencies call greater Boston home. This post features all of the local Search Engine Marketing organizations and communities in the greater Boston and New England area.


How Social Media Affects Search

Spin Sucks

Content Social Media andy crestodina Followerwonk Inkybee orbit media popular webinars search engine optimization SEO topsy webinar By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina.

How to Create High-Quality Content

Spin Sucks

Search engine optimization works the very same way. Communication Content high-quality content marathon mentality martin waxman scavenger hunt search engine optimization SEO valuable content By Gini Dietrich In 2001, I trained for and ran my very first marathon.

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Should You Rely On Google Alone for Online Visibility?

Spin Sucks

Could you be relying on Google too much for online visibility? Chris Hickman explains why you shouldn't put all your eggs in one basket and how to diversify. The post Should You Rely On Google Alone for Online Visibility? appeared first on Spin Sucks.

5 Ways to Optimize for Search


Uncategorized amy wainwright Digital google search Search search engine optimization Search engines SEO

How to Optimize Distribution for Your Content


Search engines and social platforms. Search Engines. The way to compensate for diminished discovery in search is to pay for a promoted position on the search engine results page (SERP). Recently you may have read that Amazon made a change to their review policy.

Using Google AdWords to Test Your Messaging

Spin Sucks

While a huge advocate of the many free Google tools available, I’m not a Google AdWords fan, unless it’s tied specifically to search engine marketing and landing pages that create a call-to-action to generate qualified leads.

The Spin Sucks Inquisition: Aaron Friedman

Spin Sucks

FollowFriday follow Social Media five blocks israel mobile website pop-up ads search engine optimization SEOOn this week's Spin Sucks Inquisition, we welcome Aaron Friedman. Aaron is the director of innovation at Five Blocks, a cyclist, a dad, and a really smart guy. Check him out!

The Pan Am Games Won’t Let You Link to Them

Spin Sucks

The website has yet to add a robots.txt file or other technical method to stop search engines from indexing and linking to the site, so they are effectively forcing Google et al to unwittingly and automatically break its own rules. By Gini Dietrich.

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Search Engine Marketing. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.

The Spin Sucks Inquisition: Joe Hackman

Spin Sucks

FollowFriday follow Social Media Arment Dietrich css javascript Joe Hackman Managed Solutions software engineeringOn today's Spin Sucks Inquisition, Gini Dietrich interviews Joe Hackman about dirt biking, life in northern California, business pivoting, and more.

Top Free Content Marketing Tools for Beginners

Spin Sucks

To be successful at content marketing, you need to the right tools. While some may be expensive, here is a list of top free content marketing tools that will help you make a successful start. The post Top Free Content Marketing Tools for Beginners appeared first on Spin Sucks.

Five Ways to Build the Perfect Web Marketing Storm

Spin Sucks

He talks about five weather systems in building the perfect storm: Blogging, email marketing, search engine optimization, social promotion, and writing. Search Engine Optimization. In his writing tips, he includes: How to write for both humans and search engines (six tips).

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Lisa Buyer’s Must ???? Read Picks In Search Engine Journal

Social PR Chat

This month I published my first article in Search Engine Journal, Yay! What’s the big deal with Search Engine Journal ? The post Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal appeared first on #SocialPR Chat via @LisaBuyer. Lisa Buyer Loves Search Engine Watch.

Mobile search optimisation is no longer a choice

PR in High Definition

Blog PR tips google mobile report mobile friendly mobile seo search engine optimisation The Search Agency Today, Google has updated its algorithm which will impact the rankings for sites not deemed to be mobile friendly.

Five Ways Marketers Should Use Foursquare

Spin Sucks

Location Social Media Bryan Willmert flat top grill foursquare julius meinl location-based services mark robins Marketing New York Times recommendation engine schuba's southport groceryA few weeks ago, after I rode 63 miles, I was craving eggs like nobody’s business.