A PR pro’s guide to search engine strategy

PR Daily

What brands can do, however, is create a strategy around Search Engine Visibility (SEV), which comes from earned media results. A new report from Visably, “ The Ultimate PR Guide to Search Engine Strategy ,” will help you do just that.

Customer Success Manager (PR Engineer)

Onclusive

We are looking for an experienced Customer Success Manager, known at Onclusive as a PR Engineer. At Onclusive, we believe that a customer success manager, or PR Engineer, means living and breathing customer data, engineering customer PR strategies, and working closely with the tech team to ensure that we are looking at every product decision through a customer-centric lens. The post Customer Success Manager (PR Engineer) appeared first on Onclusive.

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How do search engines generate the SERP?

Axia PR

The three steps search engines follow to rank search results. Are you curious about how search engines generate the ranking list called SERPs? Search engines generate search results in a three-step process.

A Day In The Life Of A PR Engineer

Onclusive

You may have even seen how we wholeheartedly adopted the PR Engineer term back in 2014, but what you may not know is what the heck a PR Engineer […]. Industry Insights & Trends customer success job opportunities Leta Soza PR career PR Engineer PR jobs public relations Rachel KirschenWhether or not the latest role moniker is adopted by an industry often has to do with the value brought by those who pioneer the title.

Social media is today’s growth engine—is your brand on track?

Agility PR Solutions

The post Social media is today’s growth engine—is your brand on track? Brands seeking to generate more sales and grow their markets need to focus on social media.

6 common search engine marketing mistakes—and how to avoid them

PR Daily

Search engine marketing—or pay-per-click efforts— can help increase your organization’s website traffic, boost sales and give you powerful ROI. Avoid the frustration of a digital communications headache by avoiding these search engine marketing mistakes: 1. However, your efforts can be easily undermined by common pitfalls. You don’t choose your keywords carefully. There’s an art in selecting the right keywords and key phrases to use for a particular campaign.

How to Engineer the Perfect PR Metric

Cision

The perfect metric isn’t something you’ll read in the Cision Blog or get from analytics software, it’s something you vet by understanding the expectations for PR to your business and then engineering measurements that quantify how you are doing relative to those expectations. When I use the term “engineering” metrics, I’m stealing the term from Johna Burke.

Influencer Marketing Search Engine to Roll Out on Facebook

Ronn Torossian

The post Influencer Marketing Search Engine to Roll Out on Facebook appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Now that influencer marketing is becoming increasingly popular, social media company Facebook has decided to jump on the trend in an effort to attract people back to the network. This comes after scandals about privacy and changes to the Facebook algorithm pushed a lot of digital marketers away from the channel in the first place.

Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine

PR Expanded

Laurie is the founder of HashAtIt.com, which is an easy to use search engine for hashtags. I want HashAtIt.com to become known worldwide as being like a Google search engine, but for #hashtags. The post Q&A With Laurie Paolone, Founder of HashAtIt.com, The Hashtag Search Engine appeared first on Deirdre Breakenridge. New hashtags are surfacing every day.

A look inside the engine of an influencer marketing agency

Agility PR Solutions

The post A look inside the engine of an influencer marketing agency appeared first on Agility PR Solutions. According to recent reports, the field of influencer marketing is predicted to quickly become an industry that’s worth $6.5

Is YouTube the new Google for search engine optimization?

Agility PR Solutions

The post Is YouTube the new Google for search engine optimization? In 2020, according to the World Advertising and Research Center, spending on internet advertising will reach more than 50 percent of total global ad spend, an all-time record. And as SEO “gets bigger, it gets tougher,” said SEO expert Tony Rockliff, founder and CEO of Tony Rockliff Productions, in a news release. SEO is now […]. appeared first on Agility PR Solutions. Marketing Public Relations marketing

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information. Enter reverse engineering. Reverse engineering is one of the most helpful processes I’ve used to educate my pitching. Reverse engineering is a great way to break in with one, specific reporter or to hone your ability to think like a reporter in general.

UK Media Moves including The Times, New Civil Engineer, Reach plc and more!

Cision

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc. Media Blog

Google gets flak for censor-friendly search engine

PR Daily

The organization hasn’t offered a search engine there since 2010, when public outcry forced Google to remove the limited engine it was running in China that helped block information the government wanted kept away from citizens’ eyes.

Unreal Engine 4: Rebirth (Cinematic)

Doctor Spin

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel , harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection. In many ways, it’s mind-blowing that the unreal engine can be downloaded for free. During the “State of Unreal” GDC opening session, Goodbye Kansas and Deep Forest Films revealed “Troll,” a real-time technology demonstration using Unreal Engine 4.22

Unreal Engine 4: Rebirth (Cinematic)

Doctor Spin

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel , harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection. In many ways, it’s mind-blowing that the unreal engine can be downloaded for free. During the “State of Unreal” GDC opening session, Goodbye Kansas and Deep Forest Films revealed “Troll,” a real-time technology demonstration using Unreal Engine 4.22

Unreal Engine 4: Rebirth (Cinematic)

Doctor Spin

This is Rebirth, a real-time cinematic produced by Sweden-based Quixel , harnessing the power of Unreal Engine and real-world scans from the Megascans Icelandic collection. In many ways, it’s mind-blowing that the unreal engine can be downloaded for free. During the “State of Unreal” GDC opening session, Goodbye Kansas and Deep Forest Films revealed “Troll,” a real-time technology demonstration using Unreal Engine 4.22

People. Process. Product. The Engine of LTPR

Reputation Us

The Engine of LTPR appeared first on LTPR. “We the People” – Part 1 of a three part series. I am hooked on CNBC’s “The Profit.” Each week, the program showcases a company desperately needing guidance to either thrive or survive. Marcus Lemonis, CEO of Camping World, assesses a company and determines if it is worth investing. Along the way, he offers sage […]. The post People. Process. Product.

Engineering the Enterprise for Content Marketing

Sword and the Script

The post Engineering the Enterprise for Content Marketing appeared first on Sword and the Script. Recently a puzzle like the one nearby made rounds on the web. Fifth grade students allegedly can solve this problem in 20 seconds or less. If you tried and failed, you are not alone and we are together in this one. Though I tried to recall forgotten algebra lessons from the foggiest reaches of my mind the effort was for naught.

People. Process. Product. The Engine of LTPR

Reputation Us

The Engine of LTPR appeared first on LTPR. “PR is a process, not a destination” – Part 2 of a three part series. Last quarter I confessed that I am hooked on CNBC’s “The Profit.” As a business owner, I glean countless tips and strategies from the show to incorporate into our professional services. Host Marcus Lemonis, CEO of Camping World, identifies three […]. The post People. Process. Product.

3 ways to make a splash with search engine marketing

PR Daily

Search engine marketing , also known as paid search ads or pay-per-click efforts, can help brand managers attract consumers’ attention and help your organization or client stand out to those looking for a solution.

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform. Q: What’s your day-to-day working as Critical Mention’s VP of Engineering?

Restart Your Engines in Indianapolis

PRSay

Learn more about the PRSA 2016 International Conference or register to attend. The countdown is on to the PRSA International Convention in Indianapolis! Known as the racing capital of the world and host of an additional 400 national and international sporting events over the past 30 years, Indianapolis has established its reputation as a major sports and event destination.

Unreal Engine 5 is a glimpse of the future

Doctor Spin

Alas, when they showcased Unreal Engine 5, I was genuinely excited like so many others. It was a mild excitement this time, though, because I remember how absolutely beautiful the Unreal Engine 4 looked. In any case, the Unreal Engine 5 demo should be interesting (and worth a watch) for everyone outside of the gaming universe as well. I’m as much a gamer one can be without actually being a gamer.

UK Media Moves including The Times, New Civil Engineer, Reach plc and more!

TrendKite

Tom Knowles and Mark Bridge change roles at The Times, New Civil Engineer appoints Claire Smith as Editor and Rom Preston-Ellis has a new position at Reach plc

What's the difference between on-site and off-site search engine optimization?

Axia PR

When analyzing a webpage for ranking, search engine algorithms look into what the page is about and how popular or authoritative its website and domain are.

Mulling on the (potentially) happy marriage of PR and SEO

Ishmael's Corner

By Mark Pinsent, Managing Director, Hoffman Europe Public Relations and Search Engine Optimisation (SEO) haven’t always been the happiest of bedfellows let alone entertained thoughts about a long-term commitment. The Art Of Storytelling In Business Communications And Public Relations.

SEO 128

3 ways good PR habits improve your search engine optimization

Axia PR

Many companies want to believe that search engine optimization is a thing of the past. How to easily boost your company’s SEO. This is far from true. Google changed its algorithm. So, while SEO has changed, it remains a critical factor in your company’s ranking on Google. SEO Owned media

Lisa Buyer’s Must ???? Read Picks In Search Engine Journal

Social PR Chat

This month I published my first article in Search Engine Journal, Yay! What’s the big deal with Search Engine Journal ? The post Lisa Buyer’s Must 📚 Read Picks In Search Engine Journal appeared first on #SocialPR Chat via @LisaBuyer. Related posts: Social #PR 2012 Best Tips on Search Engine Watch #SEW by Lisa Buyer. Lisa Buyer Loves Search Engine Watch. So much information, so little time.

Reverse-engineering the Storytelling in a New York Times Feature

Ishmael's Corner

As a PR nerd, when I read a story in a publication that vacuums my attention, two questions immediately come to mind: Was PR the catalyst for the article? What storytelling techniques carry the narrative? Such is the process I went through with the NYT piece, “ A Chinese Billionaire Spinning Research into Investment Gold.”. As for the first question, my guess would be yes, PR planted the seeds for this feature. Either that or Zhang Lei’s storytelling acuity scores in the Ira Glass quadrant.

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Writing for SEO – How Important Is It For Your Small Business?

Garrett Public Relations

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Reverse-engineering the Crisis Communications During the San Jose Flood

Ishmael's Corner

The post Reverse-engineering the Crisis Communications During the San Jose Flood appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Checking email during the morning of February 21, I received a smattering of notes that asked me if I was OK. I didn’t understand. Did they know something nefarious had yet to reach me?

Search Engine Optimization is a PR Pro’s Friend

Solo PR Pro

Do thoughts of how to use search engine optimization (SEO) make your head spin? SEO by definition is the ability to be found online, with the presenters sharing that “SEO is as much about people as it is the search engines themselves.”. Search Engine Results Page – the results provided by a search engine following a query. The post Search Engine Optimization is a PR Pro’s Friend appeared first on Solo PR Pro.

HOW TO BE FOUND IN SEARCH ENGINES

PR Job Coach

Increasingly search engines like Google and Bing are becoming the first destination of choice for companies and their search firms and human resource professionals when looking for people to recruit or vetting job candidates. The chief dilemma for the job seeker is to how to make sure you can be found through search engines. Last but not least, incorporate your Slideshare profile within your profile on www.linkedin.com, both of which are included in search engine results.

The 4 Engines You Need to Pull Off Content Marketing Successfully

Sword and the Script

I called these basics “engines” because they are a combination of process and mechanism. Those four engines are as follows: Engine 1: Focus on the audience, not your product. Engine 2: Provide a reason and mechanism to come back. Engine 3: Give them a chance to raise their hand. Remember that subscriber mechanism I was harping about in Engine 2? Engine 4: Measure, iterate, and improve over time. Everyone is doing content marketing these days.

People. Process. Product. The Engine of LTPR Pt. III

Reputation Us

The Engine of LTPR Pt. Part 3 of a three-part series. “It It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Three weeks ago CNBC aired its Season Three finale of “The Profit” where host Marcus Lemonis, CEO of Camping World, revisited the 17 […]. The post People. Process. Product. III appeared first on LTPR.

HackWeek 2019: Q&A with Jonathan Dodson, Zignal Labs VP of Engineering

Zignal Labs

The post HackWeek 2019: Q&A with Jonathan Dodson, Zignal Labs VP of Engineering appeared first on Zignal Labs

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

When you write anything in this digital age, it’s important for it to be findable on the internet, and that’s why we hear so much about SEO, or as the nerds like to call it: Search Engine Optimization. We said both SEO and Search Engine Optimization in a single sentence. When you include the keywords of the content, it helps the search engines find that content more than any other piece of the SEO puzzle.

How Our Engineering Command Center Makes Us More Effective

Zignal Labs

The post How Our Engineering Command Center Makes Us More Effective appeared first on Zignal Labs