Lessons for PR pros from the BBC Skype interview dad
MARCH 14, 2017
For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers. I admit I’ve watched this interview at least 15 times. The now famous BBC broadcast where Professor Robert Kelly, a father of two, is humorously interrupted by his kids on live TV is equal parts humorous and cringe-worthy.
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