Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers.

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Mega’s New Audio and Video chat: What does it mean for Skype and related services?

Ron Torossian

He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services? In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload.

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The Power of Storytelling in PR

Cision

In late 2015, Microsoft rolled out Skype Translator. It had been a goal of Skype to break down language barriers and connect people all over the globe. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips….

A Quick Guide to Social Chat Channels for Businesses

Cision

Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. Both do have embed codes so that customers can initiate calls from a third-party site: Google+ “Hangout” button and the Skype “Contact Me” button.

30+ Amazing Video Insights to Get Brand Exposure and Reach on Social Media [Infographic]

Social PR Chat

7 Ways to Skype for PR: Media Interviews, Video Chat and More. How can you survive social media without video insights? Racking up more than 2 billions daily active users, Facebook is a force that’s hard to ignore – especially for brands.

5 PR Mistakes And What To Learn From Them

ImPRessions - Crenshaw Communications

” In-person, Skype or phone calls are considered “rich” channels of communication and are the most effective ways to hammer out complex ideas, solve problems or address larger strategic questions.

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Dreams come true with Heineken’s PR stunt

PR in High Definition

Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […]. A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands.

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Top 10 Reasons To Work At A PR Firm

ImPRessions - Crenshaw Communications

At Crenshaw and other firms our size, it’s common for interns or entry-level staffers to sit in on client meetings, both in-person and by Skype or conference call.

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If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels. Most professionals I know have a running To Do list.

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The Worst PR Advice We’ve Ever Heard

ImPRessions - Crenshaw Communications

We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively.

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Media Bullseye Roundtable 2016.11 with Paul Gillin

Media Bullseye

For some reason Skype used my laptop microphone rather than my fancy-pants audio setup.). In this week’s episode of the Media Bullseye Radio Roundtable, I’m joined by Paul Gillin of the content marketing firm Gillin + Laberis.

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How to Electrify Your Resume

PR Job Coach

You can accomplish both tasks using the video function on your smart phone or other tools such as Skype for the desk top or Google+.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

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Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

And yet, Airbnb has now become a verb (“ Let’s Airbnb for our Aspen ski trip ”) alongside brands such as Google, Kleenex and Skype, as the company boasts over 3,000,000 lodging listings in 65,000 cities and 191 countries. By Lauren Lee, Account Manager, Hoffman Hong Kong.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

PR Expanded

Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels. Most professionals I know have a running To Do list.

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5 Digital Trends That Affect PR in 2016

The Proactive Report

Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year.

Trends 141

Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone

Cision

If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? The person on Skype would be captured as system audio (separate track).

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#SelfPub – Part 2: Finding Alphas*

ZudePR

I’ve had extensive conversations over the phone, Skype, in person and by email. *This is the second in a series of chronological posts about how a first-time self-publishing author is taking his book from idea to Amazon.

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TCIP #056 – Terrorist Attack Crisis Management with Daniel Linskey

Melissa Agnes

This is due to the fact that I’m in the process of a move and my office is empty (which makes it echoey) and the fact that the Skype connection was a little wonky. Welcome to episode #056 of The Crisis Intelligence Podcast, with Melissa Agnes and Daniel Linskey.

Five Quick and Easy Ways to Show #PR Thanks

PR Expanded

Even just a little time each week to share thoughts with a student via Twitter or to schedule a Skype “coffee” chat is a fantastic way to show thanks. Thanksgiving is a time to give thanks.

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How to Really, Really Get to Know Your Audience

Cision

Pick a few and schedule a time to sit down over coffee (even if it’s virtual coffee on Skype!) Let me start out by being a bit harsh with you: if you don’t know who you’re trying to reach with your marketing, there’s absolutely no point in you even trying. Don’t waste your time.

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You’ve Got Meal: Stepping away from email for lunch

Barokas

And even when someone was out for a quick 15-minute food run, you could still count on them to respond to a Skype or email while they were waiting in line. PR often feels like a game of email ping pong. Ideas are shared, tasks completed, reports delivered.

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Tips for helping future PR pros secure jobs and internships

PR Daily

After three semesters’ worth of résumés, writing tests and Skype interviews, I’ve seen it all; unfortunately, some of it can’t be unseen. Downplay a Skype interview. We interview all our intern candidates via Skype to be as efficient as possible. Want to work in public relations?

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Break These PR “Rules of Engagement”

ImPRessions - Crenshaw Communications

Arrange to meet in person, or at least by Skype to see what kind of chemistry exists. Want your public relations to rule? Then be prepared to break some rules. Face it, the typical client-agency relationship can sink into a routine that, over time, becomes a little too comfortable.

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How To Use Google Apps to be More Productive and Awesome

Cision

How it can help communications and marketing professionals: The Hangouts feature is a great tool for certain circumstances, and the video call feature has the utility of Skype with deeper Google integration. Perhaps more of a one-off from Skype and Messenger than a replacement.

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Walk through of a Great PR Report: Slack Q3 Earned Media Results

TrendKite

This was driven by Microsoft's announcement of Skype Teams, a competitive shot across the aisle to Slack. Skype owns a significant portion of mindshare with 50% SOV, and then Google Apps and Facebook Messager trail Skype with 25% and 21% respectively. We see that 27% of Q3 2016 coverage mentions Slack and Skype together, indicating this is the one competitor the market is comparing most frequently with Slack.

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How Social Media Changed Communication

5W PR

They can have business meetings over Skype or other video conference servicing. Social media has not only changed the speed at which people can communicate, it has also changed what people say to each other as they fit it into as few characters as possible.

Which Tools Should You Choose for Podcasting Success?

Cision

Well, besides adding the ability to record more than one person at a time, they allow you to incorporate other sounds into your recording, like music or Skype calls, and simplify and provide better control over the post-production process.

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Tech startups, Want to Go Big? Get PR Help, for the Love of God

Flack's Revenge

Here are some you may have heard of (I know from first-hand experience or media reports that the following companies had agencies and/or hired top PR talent): Fusion-IO, Nest Labs, Waze, SoftLayer, Skype, Airbnb, Twitch, Square, SnapChat, Pure Storage, Pinterest, MongoDB, DropBox, etc.

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The Well Written Press Release: Research The Journalist

ISEBOX

Imagine you’re a sports journalist, and you go to your already crazy crowded inbox to find a whole bunch of releases with titles like “10 MUST SEE HONEYMOON DESTINATIONS IN HAWAII” or “Microsoft Launches New Skype Emojis To Honor Game of Thrones”.

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4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. For Skype interviews, conduct a test run prior to your appearance and check for adequate lighting.

5 Digital Trends That Affect PR in 2016

The Proactive Report

Line is going after disenchanted Facebookers as much as it’s hoping to woo Skype-calling addicts. Traditional and Digital PR are rapidly converging. A new Holmes report lays out five areas where digital changes are likely to intersect with, and have an impact on, Public Relations this year. Earned vs Paid Content: Publishing content is one of the core aspects of Digital PR.

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The PR Pro’s Guide to Podcasting

Cision

Call Recorder for Skype or GoToMeeting are good for recording your podcast episodes. Turner says that iPhones can do the job but recommends sending guests a microphone or asking them to use a landline to dial into Skype.

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Speak Up, Stand Out: Q&A With Dorie Clark

Cision

” He’s created a conference around the concept, and there are now Lean Startup meetups in more than 80 countries – to which he’ll sometimes phone or Skype in for free, to support their efforts. We’ve passed the mid-year mark, prompting many to reassess goals, strategies and dreams.

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Burger King pays for Burger/King wedding

PR Daily

Joel Burger and Ashley King, a seemingly lovely young couple from Springfield, Ill., are getting married this summer. That’s right: It’s the Burger-King wedding. Chuckle all you want—the fast food giant is paying for their wedding.

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So, You Wanna Be a Crisis Management Professional. Here’s What You Should Know.

Melissa Agnes

And when you meet people on social, after a while, connect with them in person over coffee or on Skype. He wowed me so much that I decided to spend twenty minutes chatting with him on Skype.

Is Your Agency Failing You? Here’s 5 Warning Signs That They Are

PR Matters

All requests for action you make of your agency, whether by phone, face-to-face or Skype should be confirmed by them in writing.

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The Relationships You Must Commit to for Content Marketing Success

Cision

What would happen to your marketing, Andy asked, if you met with like-minded, noncompetitive marketers once per month via Skype, Slack, etc. With just one statistic, Joe Pulizzi delivered a stark wake-up call to this year’s Content Marketing World attendees.

Bucking the Valley Startup Trend

Shift Communications

For those weekly calls or one off campaign conversations, make sure to use the video component of GoToMeeting or Skype. A decade ago, if a startup company wasn’t in Silicon Valley it would struggle to secure media and investor attention.

How PR and corporate communications can use animated gifs

Stuart Bruce

Microsoft has now made gifs an integral part of its enterprise messaging offerings including Lync, Skype and its latest team collaboration tool Teams, which is now part of most commercial Office 365 licences. In Harry Potter newspaper pictures are alive with characters that move.