Lessons for PR pros from the BBC Skype interview dad

PR Daily

For media relations experts, nothing produces more anxiety than an interview on live TV. An anchor can pivot from a previously discussed line of questioning, leaving your executive hung out to dry in front of thousands or even millions of viewers. I admit I’ve watched this interview at least 15 times. The now famous BBC broadcast where Professor Robert Kelly, a father of two, is humorously interrupted by his kids on live TV is equal parts humorous and cringe-worthy.

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Mega’s New Audio and Video chat: What does it mean for Skype and related services?

Ronn Torossian

He said that in the coming years, the new company would expand to include, among other things, The post Mega’s New Audio and Video chat: What does it mean for Skype and related services? In February 2013, cloud-storage guru and founder of the now defunct MegaUpload Kim Dotcom began dropping hints that his new venture, Mega, was destined to be much more than a successor to MegaUpload.

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How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

Influencers who know how to successfully conduct a media on Skype and Facebook Live and other social media outlets are more likely to be asked to appear on camera. The post How to Conduct Skype and Facebook Live Interviews with the Media appeared first on Critical Mention - Media Monitoring.

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Learning to embrace technology

HMA Public Relations

Featured Abbie Fink Apple Facebook gotomeeting hulu learning ttechnology public relations technology skype tech venmo video conference wfh zoomTechnology has become even more crucial to our everyday lives because of social distancing.

9 Video Call Tips to Maximize Your Personal Brand


Advice from a Pro Day in the Life Guest Post Jeff Leshay Skype video conferences ZoomBy Jeff Leshay “It’s the next best thing to being there!”

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Story Sharing in 2019

Ronn Torossian

Cast your mind further afield, however, and you’ll note that WhatsApp, Medium, Skype, Youtube, Facebook, Facebook messenger and an ever-growing host of platforms have come to offer storytelling capability. It might surprise you to learn just how many platforms support storytelling formats these days. We all know the major players: Snapchat, and Instagram.

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Analyzing the pros and cons of the Zoom platform

Agility PR Solutions

Zoom, WebEx, WebinarJam, Skype, and GoToMeeting are some of the popular platforms that host video calls, allow conference calls, and that can facilitate online meetings.

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Local TV news in the new normal: Which COVID-spurred changes will remain after the pandemic?

Agility PR Solutions

Prior to the outbreak of the pandemic, you might see a journalist in a war zone or remote area on the air via Skype. Amid the many changes ushered in during the COVID crisis, one big change in the media world was the virtual disappearance of on-the-ground footage.

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New report ranks top brand leaders in activating influencer conversations

Agility PR Solutions

According to this year’s TotalSocial® Brand Awards from social intelligence data and analytics firm Engagement Labs, Skype and Regions Bank as the top brands most successful with everyday influencers both online (via social media) and offline (via […]. Everyday influencers are the one in 10 consumers with large social networks who frequently make product and service recommendations.

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How to thrive as a virtual leader 

Agility PR Solutions

We’ve become used to Skype family quizzes instead of Sunday lunches; online shopping instead of window shopping, queuing for our groceries instead of picking at free will and work briefings over Teams instead of over coffee.

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Importance of PR in Today's Uncertain World

PR for Anyone

This can also be adapted to with Skype interviews. In fact, I just pitched a Skype interview for a station that I heard was no longer having guests in-studio. In this crazy time that we are suddenly thrust into, I want to share the importance of PR and what your role can and should be.

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Take the “FEEL” Test First, Before You Communicate

Deirdre Breakenridge

In this short video, you can evaluate how much you FEEL, before you share your tweets and Facebook posts, speak at your team meetings or give those media interviews on TV or on Skype. Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.

The 5 most popular stories on PR Daily this week

PR Daily

Lessons for PR pros from the BBC Skype interview dad. Here are the five most widely read stories this week on PR Daily : 10 essential skills for the future of PR. 10 crucial steps to great media interviews. A step-by-step guide to influencer marketing. How to use PR and social media during crises. RELATED: Attend the PR and Media Relations Summit in NYC and find what it takes to produce better brand journalism.]. Image via

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Free webcast: Increase engagement with cutting-edge collaborative communications

PR Daily

You’ll learn: · The Skype for Business journey—today and the future. · The extended capabilities of Skype for Business—an inclusive approach to communications. Skype Meeting Broadcast video and the importance of the connected executive. · It’s nearly impossible to get everyone in the same place at the same time. Whether it’s a collaborative internal meeting or an external business meeting, it’s imperative to have a platform that keeps everyone connected.

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Nifty tools to record a podcast interview remotely

PR Daily

There is a wide range of options, including these: Skype is popular among podcasters because it’s simple to use and most people are familiar with the interface. Recent updates to Skype have made it even easier to record, notably its native in-app recording. A lot of podcasts recorded via Skype have that unmistakable sound of a web call. Apart from the trusty double-ender, a few online options can deliver high-quality audio. Consider these possibilities.

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Rebuilding Your Reputation: From White Collar Crime to Industry Thought Leader

Deirdre Breakenridge

I’ve been writing a lot about the Modern Communicator and answering questions that have flowed in through Twitter, Skype, LinkedIn and Facebook. Who is the Modern Communicator? What does it take to become one, and how can you be more effective with your communication, whether it’s for your professional brand or your business? All great questions. My article, “ If You’re a Modern Communicator, Then You THINK AHEAD ” addresses these questions.

What does the ?Comms Brain? look like in 2020?

PR in High Definition

As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients.

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Tips to Set up a Video Interview from Home


Thanks to work-from-home mandates, closures, and quarantines, almost all on-camera interviews with media are being conducted via skype or video conference. With that in mind, 5WPR has put together some best practices: · Set up a skype account with your business’ name.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels. Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

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The Power of Storytelling in PR


In late 2015, Microsoft rolled out Skype Translator. It had been a goal of Skype to break down language barriers and connect people all over the globe. Skype Translator introduced six voice languages‒English, French, German, Italian, Mandarin and Spanish‒and 50 messaging languages into the Skype for Windows desktop app. Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips….

Dreams come true with Heineken’s PR stunt

PR in High Definition

Encouraged to share their dreams through Skype, Instagram, or interviews at various bars worldwide, the Heineken team spoke to thousands of consumers about their personal […]. A heart-warming PR campaign for April, Heineken made 6 winners’ dreams come true after discovering that people like to discuss their dreams when they have a beer in their hands.

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Arch Mortgage CEO uses instant messenger to chat with employees twice weekly

PR Daily

ET — to dedicate my time to instant messaging with employees on Skype for Business. Schmeiser blocks off his calendar for an hour on Tuesdays and Thursdays to dedicate that time to chat with employees using the company’s internal messaging system, Skype for Business.

A Quick Guide to Social Chat Channels for Businesses


Google Hangouts / Skype. Google Hangouts and Skype are more or less extensions of traditional customer service. While Google Hangouts remains inextricably tied to Google Plus instead of Google Contacts, customer-initiated Hangouts and Skype calls leverage the video and/or call platform rather than gleaning any social benefit.

4 tips for killer interviews in the modern media world

PR Daily

Journalists today conduct interviews using Skype, Twitter and FaceTime. For Skype interviews, conduct a test run prior to your appearance and check for adequate lighting. These technologies help news professionals to be more nimble, which means your company’s experts should always be ready for an interview at a moment’s notice. Here are the four tips to interview like a star: 1. Embrace new technology.

Tips for Professional Video Chat Interviews and Meetings


The 24-hour news channels have also increased the number of interviews they are doing through Skype, FaceTime and other services. In the early days of Skype interviews, many interviewees would simply put their laptops on their desks and look down at them.

If you have a #PR “To Do” List, Then You May Also Need a PR “Don’t Do” List

Deirdre Breakenridge

Although it’s impossible to help everyone, all of the time, try your best to make time each week to answer questions, whether it’s via email, Skype or through your social media channels. Most professionals I know have a running To Do list. It always feels so good to check off each item one by one, just to add one more. However, what about creating a Don’t Do list and checking off items regularly?

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Tips for helping future PR pros secure jobs and internships

PR Daily

After three semesters’ worth of résumés, writing tests and Skype interviews, I’ve seen it all; unfortunately, some of it can’t be unseen. Downplay a Skype interview. We interview all our intern candidates via Skype to be as efficient as possible. If you wouldn’t wear a particular thing to an in-person interview, don’t wear it for a Skype interview, either. Want to work in public relations?

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No Going Back After COVID — Communications Trends for 2021


Now that everyone is getting used to Zoom, Skype, Microsoft Meetings and other technologies, the ability to deliver engaging, interactive internal and external events and presentations will be elevated. Last year marked one of the most tumultuous times in history.

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6 Ways to Score a Broadcast Interview in the Midst of COVID-19


Runck explained how “Twin Cities Live” has pivoted from in-studio interviews to Skype-driven interviews with guests outside the station. But now we’ve been able to add Skype into our control room as, essentially, a live shot.”.

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Zoom Interview Tips


These Zoom Interview Tips will make you smile with confidence too! Whether it’s for a job or a media hit, these Zoom interview tips will help you That new job or life-changing feature on your brand could be just a few Zoom interviews away.

What does the “Comms Brain” look like in 2020?

PR in High Definition

As an agency leader, I spend 5 x more time on Zoom and Skype virtually walking the talk to the team and to our clients. Communications staff are continually having to adapt to new circumstances, tools, platforms and approaches – but Covid-19 has presented a significantly different set of challenges to pivot around! We’ve reprised our ‘comms brain’ – originally contributed to PR Moment in 2013 and 2017, but now for Just.Marketing in the midst of Covid-19.

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How to Maintain Relationships With Journalists During the Pandemic


Now, more than ever, journalists are relying on every type of video chat technology to get interviews, including Skype, FaceTime, Google Meet, Zoom and more. The COVID-19 pandemic is creating unprecedented challenges for the news media.

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Seniors and Coronavirus

PR for Anyone

If it, whether it’s through Zoom, whether it’s through Skype, Google Hangouts, you know, we got FaceTime right.

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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

But because of the pandemic, remote interviews through Zoom or Skype have become common. Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast?

The Very Long Fall Season and How to Survive It

Solo PR Pro

Digital communications such as email, Skype and Slack can be a time-suck. Mute Slack, Skype and other messaging channels so that you have blocks of time to focus on a single task. The fall season, for many solo PR Pros feels like running a marathon at a sprint pace. Conferences, surveys, forecasts, trend reports, budgeting, launches, and clients squeezing every drop of PR goodness you have to offer before the year closes can be exhausting.

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10 Top Media Trends for 2021

PR Daily

With social distancing in place, it was now necessary for all but rare exceptions, and for public relations professionals, this meant training clients to make skype interviews interesting.

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Navigating the aftermath: Top 10 communication trends for 2021

PR Daily

Conducting meetings and presentations via Zoom, Skype, Microsoft Teams and other platforms will not abate. This year, embrace a virtual culture, establish kindness as a core competency, and work hard to build back trust.

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Sallie Mae employees at the heart of scholarship fundraising efforts

PR Daily

The students’ nominators were in on the secret and helped Sallie Mae surprise the students via Skype.

Master Podcasting Practices: Q&A With Kerry O’Shea Gorgone


If you plan to interview people who aren’t sitting next to you, you’ll also need Skype or other VoiP to conduct phone interviews. Are there services other than Skype for recording podcasts? Mark Schaefer and Tom Webster connect via Skype to record each episode of The Marketing Companion, and they each use a computer and mic. If there are two people in the room, and one via Skype, would that pop up as two tracks or three?

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Best PR Practices For Working With International Clients

ImPRessions - Crenshaw Communications

Skype, FaceTime, Viber, WhatsApp and more. To concentrate on a call where the language barrier or strong accents hinder note-taking, try one of the Skype add-ons like Callnote that records your conversation. At any given time our New York-based public relations teams are managing the accounts of clients from Pennsylvania to Poland. International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities.