Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

Still, even with clear expectations, once you are faced with actually pulling together a report, it can be daunting. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

PR Reporting for People Who Care About Data

AirPR

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations

Trending Sources

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

How to Write News Release Headlines Reporters Love

Business Wire

Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry.

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.

What to Include in Your Email Pitch to Reporters

Cision

Stick to what 83 percent of reporters prefer: a simple email. For reporters, a captivating headline is key to capturing the public’s attention. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch.

Improving Your PR Reporting in 2016

TrendKite

Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide.

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t send teaser emails – they waste both your time and the reporter’s. [By Alex Hoag].

Here Are the 6 Facets of Effective PR and Marketing Reporting

AirPR

And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report

Using Twitter to Pitch Reporters: What You Need to Know

Marketwired

Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource.

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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How to think like a reporter

PR Daily

"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch.

Development Report Q1 2017

Presspage

Some other improvements to the PressPage platform are worth mentioning in this development report as well. development,news,development report,about PressPagePressPage Mail.

Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis.

Report: New study highlights PR's deficiencies

PR Daily

This is one report card we might not want to hang on the fridge. Since the same study was conducted in 2015, report card grades in the categories of “job engagement,” “job satisfaction” and “culture of organization” have all slipped. download the full report here.

4 surefire ways to anger a reporter

PR Daily

I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that.

The Rise of “Gotcha!” Reporting and Fall of Journalism

LTPR

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.

Internet Of One: Trend Report From Adobe Summit 2015

Doktor Spinn

Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions.

Report: Journalists want better digital newsrooms

PR Daily

Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years.

4 Sources to Find the Right Reporters to Pitch

Cision

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

Can PR pros and reporters be friendly?

PR Daily

There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority.

Report: The best (and worst) brand reputations

PR Daily

According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”.

3 Ways Journalists Use Twitter as a Reporting Tool

Cision

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3

Report: Marketers struggling to gauge social media ROI

PR Daily

Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution.

Must PR pros have established relationships to pitch reporters?

PR Daily

I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor.

5 ways to win over reporters

PR Daily

But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.

The Barbara Corcoran Report: Her Best PR Trump Cards

Social PR Chat

With no money to buy ads in the New York Times next to rivals like Donald Trump, Corcoran sat down at her typewriter and created the now infamous “The Corcoran Report”. Related posts: [Report] How Top Brands Use Online Newsrooms for #SEO Publicity.

Report: 95% of content doesn’t garner engagement

PR Daily

A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In

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3 Ways to Target the Right Reporters & Influencers

Cision

Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience?

Report: The future of PR is content marketing

PR Daily

The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl.

10 PR behaviors that scare off reporters

PR Daily

Here are 10 behaviors that can put a nail in the coffin of a PR pro/reporter relationship: 1. That’s a too aggressive; the reporter probably hasn’t had time to weed through the pitches they received last week to read your original email.

5 ways PR pros can build relationships with reporters

PR Daily

There’s a right way—and a wrong way—to make an impression on a reporter. Here are five ways you can start building a relationship with a reporter today: 1. Reporters cover “beats,” specific topics and areas of interest.

Report: PR pros should focus on ‘influencer’ marketing, VR

PR Daily

In Edelman Digital’s 2017 trend report, the agency breaks these online powerhouses into two categories: mass “influencers,” which have several million followers, and “micro-influencers,” with 1,000 to100,000 followers. You can review Edelman’s full report here.

Report: Brands’ posts to Instagram outnumber those to Facebook

PR Daily

Research firm L2, partnering with Olapic, recently published the Instagram 2015 Intelligence Report , a study evaluating 250 brands’ performance on the mobile social media platform. reported.

[Part 3] How to Build a PR Report Your Company Will Actually Like

TrendKite

Top 5 Attributes of a Good PR Report. This is the third in a three-part series on creating a PR report that will be meaningful to your organization’s executive leadership or your client’s top decision makers. Public Relations Measurement PR Reporting

10 ways PR pros can build relationships with reporters

PR Daily

If you work in public relations or journalism, you understand that your profession is one of relationships. The better your business relationships, the easier and more fruitful your work will be. It’s almost that simple.