Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions. MORE
Stick to what 83 percent of reporters prefer: a simple email. For reporters, a captivating headline is key to capturing the public’s attention. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch. MORE
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail. MORE
With no money to buy ads in the New York Times next to rivals like Donald Trump, Corcoran sat down at her typewriter and created the now infamous “The Corcoran Report”. Related posts: [Report] How Top Brands Use Online Newsrooms for #SEO Publicity. MORE
And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast. MORE
When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis. MORE
There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority. MORE
Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution. MORE
I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that. MORE
But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented. MORE
A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In MORE
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch. MORE
Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry. MORE
There’s a right way—and a wrong way—to make an impression on a reporter. Here are five ways you can start building a relationship with a reporter today: 1. Reporters cover “beats,” specific topics and areas of interest. MORE
Sprout Social reported that 55 percent of consumers who complain to organizations via social media do it because they want apologies or solutions, but that’s not the most common reason. When traditional customer-service avenues don’t offer a solution, many consumers turn to social media. MORE
Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers. MORE
Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource. MORE
Content modules. All content modules will be treated to an UI/UX update, which we’re gradually implementing per module. Currently there are 10 modules delivered. Updated and future modules will have the following requirements: Improvement of workflow. Option to multiply. Choice of custom title. MORE
Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide. MORE
"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch. MORE
Here are 10 behaviors that can put a nail in the coffin of a PR pro/reporter relationship: 1. That’s a too aggressive; the reporter probably hasn’t had time to weed through the pitches they received last week to read your original email. MORE
It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. My approach to reporting is similar to what it has always been. MORE
Research firm L2, partnering with Olapic, recently published the Instagram 2015 Intelligence Report , a study evaluating 250 brands’ performance on the mobile social media platform. reported. MORE
Still, even with clear expectations, once you are faced with actually pulling together a report, it can be daunting. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. MORE
Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years. MORE
So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Read the free report today! MORE
Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t send teaser emails – they waste both your time and the reporter’s. [By Alex Hoag]. MORE
According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”. MORE
When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No. MORE
Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”. MORE
Global Communications Report. Earlier this year, USC’s Annenberg Center for Public Relations released its second annual Global Communications Report. According to the report, only 34 percent of respondents choose traditional measurement as the top choice to analyze PR’s value. MORE
This is one report card we might not want to hang on the fridge. Since the same study was conducted in 2015, report card grades in the categories of “job engagement,” “job satisfaction” and “culture of organization” have all slipped. download the full report here. MORE
The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl. MORE
Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience? MORE
Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report. MORE
I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.” MORE
There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR. MORE
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3 MORE
The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team. MORE
I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor. MORE
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report MORE
Report Related Topics Solo PR Pro
JULY 18, 2017
Still, even with clear expectations, once you are faced with actually pulling together a report, it can be daunting. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.
Cision
FEBRUARY 29, 2016
Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.
AirPR
JANUARY 25, 2017
The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations
Business Wire
FEBRUARY 21, 2017
Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry.
LTPR
JANUARY 19, 2017
Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.
TrendKite
DECEMBER 22, 2015
Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide.
Cision
OCTOBER 5, 2015
Stick to what 83 percent of reporters prefer: a simple email. For reporters, a captivating headline is key to capturing the public’s attention. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch.
Marketwired
DECEMBER 8, 2015
Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t send teaser emails – they waste both your time and the reporter’s. [By Alex Hoag].
Cision
JANUARY 29, 2016
Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report
Marketwired
FEBRUARY 9, 2016
Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource.
Melissa Agnes
MARCH 12, 2014
The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.
AirPR
JUNE 28, 2017
And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.
Media Bullseye
MAY 25, 2017
Global Communications Report. Earlier this year, USC’s Annenberg Center for Public Relations released its second annual Global Communications Report. According to the report, only 34 percent of respondents choose traditional measurement as the top choice to analyze PR’s value.
Cision
APRIL 5, 2017
Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.
Beyond PR
OCTOBER 19, 2016
When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis.
Presspage
JULY 4, 2017
Content modules. All content modules will be treated to an UI/UX update, which we’re gradually implementing per module. Currently there are 10 modules delivered. Updated and future modules will have the following requirements: Improvement of workflow. Option to multiply. Choice of custom title.
PR Daily
MARCH 7, 2017
"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch.
PR Daily
DECEMBER 17, 2014
I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that.
LTPR
JULY 27, 2015
There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.
Doktor Spinn
APRIL 29, 2015
Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions.
PR Daily
APRIL 26, 2016
Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years.
Journalistics
APRIL 5, 2016
Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.
Cision
APRIL 20, 2016
When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.
PR Daily
JUNE 15, 2017
This is one report card we might not want to hang on the fridge. Since the same study was conducted in 2015, report card grades in the categories of “job engagement,” “job satisfaction” and “culture of organization” have all slipped. download the full report here.
PR Daily
JUNE 8, 2015
There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority.
PR Daily
MAY 13, 2015
According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”.
PR Daily
JULY 28, 2015
I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor.
PR Daily
APRIL 5, 2016
Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution.
Cision
JUNE 28, 2017
It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. My approach to reporting is similar to what it has always been.
PR Daily
JUNE 14, 2016
But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.
Social PR Chat
FEBRUARY 9, 2016
With no money to buy ads in the New York Times next to rivals like Donald Trump, Corcoran sat down at her typewriter and created the now infamous “The Corcoran Report”. Related posts: [Report] How Top Brands Use Online Newsrooms for #SEO Publicity.
Cision
FEBRUARY 24, 2016
Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3
PR Daily
SEPTEMBER 28, 2016
A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In
PR Daily
MARCH 4, 2015
The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl.
PR Daily
OCTOBER 19, 2015
Here are 10 behaviors that can put a nail in the coffin of a PR pro/reporter relationship: 1. That’s a too aggressive; the reporter probably hasn’t had time to weed through the pitches they received last week to read your original email.
Cision
SEPTEMBER 19, 2015
Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience?
PR Daily
JULY 27, 2015
There’s a right way—and a wrong way—to make an impression on a reporter. Here are five ways you can start building a relationship with a reporter today: 1. Reporters cover “beats,” specific topics and areas of interest.
PR Daily
MARCH 13, 2015
Research firm L2, partnering with Olapic, recently published the Instagram 2015 Intelligence Report , a study evaluating 250 brands’ performance on the mobile social media platform. reported.
PR Daily
AUGUST 28, 2017
Sprout Social reported that 55 percent of consumers who complain to organizations via social media do it because they want apologies or solutions, but that’s not the most common reason. When traditional customer-service avenues don’t offer a solution, many consumers turn to social media.
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