Prowly

APRIL 11, 2025

ANALYZE BRAND REPUTATION WITH PROWLY How to do reputation reporting the right way What should you include in a reputation report? When done right, a brand reputation report can turn raw data into powerful insights and give your leadership team the information they need to make strategic decisions.

Reputation 104

Reputation Measurement Report Brand 104

Notified

SEPTEMBER 26, 2024

For more than 30 years, GlobeNewswire by Notified has been the trusted press release distribution and regulatory filing service to leading organizations around the world. And now, it's become even better.

Report 264

Report Communications Measurement Publicity 264

Business Wire

NOVEMBER 27, 2023

Everyone wants to be featured in the New York Times. If it's not the New York Times, Wall Street Journal, Bloomberg, or the Associated Press—or an interview on CNBC—it's common for corporate leadership to ask, "Why bother?"

Blogging 314

Blogging Report Pitching Journalism 314

Agility PR Solutions

MARCH 15, 2025

Seeing our commitment to excellence and client satisfaction recognized by users is incredibly rewarding, as it underscores our […] The post Agility Shines (Again) in G2 Summer Reports! first appeared on Agility PR Solutions.

Report 78

Report Content Marketing Measurement Brand 78

Buzzstream

APRIL 18, 2025

Help a Reporter Out (HARO) is back! Verification will rely on tools like AI text detection, image analysis, LinkedIn checks, and community reporting. Journalists share the responsibility of vetting “experts” Brett made it clear: if you’re not helping a reporter out, you’re banned for life. Brett: Yeah.

Report 62

Report Tools Community LinkedIn 62

Sword and the Script

FEBRUARY 4, 2025

It is possible for PR pros to build relationships with reporters, journalists and influencers. We dont want a media where reporters take stories solely on that basis. We dont want a media where reporters take stories solely on that basis. A good reporter will take a good story idea from anyone. Thats the key!

Financial 156

Financial Report Pitching Journalism 156

Business Wire

AUGUST 19, 2020

In 2020, reporters and organizations are looking for more authentic stories to tell. Taking this one step further, reporters are not interested in telling an organization’s story, they are interested in telling a story their audiences want to read. As the world changes, so does journalism.

Media Relations 470

Media Relations Blogging Media Journalism 470

Business Wire

MAY 5, 2021

Everyone is talking about Clubhouse – but is this a chat app, marketing tool, or a new way to connect reporters and industry experts around the globe? We asked seven journalists for their experiences and thoughts on Clubhouse and the opportunities it held for media relations.

Blogging 521

Blogging Media Relations Tools Report 521

Sword and the Script

DECEMBER 3, 2024

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. 1” of 2024, according to reporting by Bloomberg. High probability means everyone is saying the same things.

Software 176

Software Measurement B2B Training 176

Business Wire

MARCH 11, 2021

It gives reporters instant access to supplement what they need to cover your news and can increase the attention your story receives among readers. Then photos became popular, which made news releases truly useful for reporters. And for good reason. Media relations today is harder than ever, and so is catching reader attention.

Blogging 455

Blogging Report Media Relations Media 455

Business Wire

FEBRUARY 8, 2022

Months after Gallup reported another historic drop in Americans’ trust in traditional mass media, questions about the legacy media’s resonance and longevity continue to stir a cryptic pot of speculation. Mainstream journalism is in free-fall—or so the headlines warn us.

Journalism 427

Journalism Blogging Report Industry 427

Business Wire

JUNE 30, 2022

Media outlets are understaffed, and reporters are doing more. And with fake news pitches blanketing media outlets around the world, catching the attention of reporters and introducing them to your organization is harder than ever before. But the world is also noisier.

Pitching 399

Pitching International Internal Blogging 399

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Academia often structures undergraduate training around them.

Marketing 217

Marketing eBook Guidelines B2B 217

Remote PR Jobs

FEBRUARY 11, 2025

If youve been in PR for a while, you know how valuable HARO (Help a Reporter Out) once was. For years, Help a Reporter Out, HARO, made it easy to connect with journalists, making it an essential tool for securing media coverage. However, things have changed. However, things have changed. However, there are ways to overcome this.

Media 133

Media Pitching Tools Resources 133

Sword and the Script

APRIL 1, 2025

One of those vendors is on the media contact side, where the chatbot helps you create a list of reporters to contact. Instead of searching and sorting through a database, you just tell Dazzles chatbot (Dazz) what your pitch is about, and it goes a search for relevant reporters and influencers based on what they have written.

Software 165

Software Pitching SEO Tools 165

Sword and the Script

NOVEMBER 19, 2024

That’s according to a new report by a creative consulting shop called Prophet. The report calls the top quartile “winning marketers” and refers to the rest as “laggards.” As the report puts it, demand generating “accelerates customers along their journey and nudges them to next best action, moving to conversion and usage.”

Study 148

Study Brand Branding Marketing 148

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

You must be careful to not to BS reporters about privacy policies, they can smell it a mile away. If you aren’t partnered with these godzillas, go ahead and speak out against them–reporters LOVE it. We see new reports and studies highlighting the money at risk when this frankly outdated technology disappears.

Privacy 434

Privacy Case Study Advertising Advertising 434

Business Wire

NOVEMBER 29, 2021

Their formats, from educational sessions to exhibitor booths, allow reporters, industry experts, and potential purchasers of all sizes to meet directly with current and potential partners. Trade shows provide organizations the perfect opportunity to increase brand awareness and launch new products and services.

Trade Shows 403

Trade Shows Blogging Education Publicity 403

Sword and the Script

SEPTEMBER 10, 2024

The report is partly based on 3,528 interviews – and more than 14,000 interviews since 2021. Big tech companies are reporting fat margins, and then laying off thousands of employees. That builds trust. It’s also the foundation of a brand. Is known as being a good employer.” This is one for 2023. It’s an employer’s market right now.

B2B 180

B2B Software Ethics Leadership 180

The Resolution Blog

FEBRUARY 3, 2025

A few weeks ago we launched our 2025 benchmarks data report, crunching the numbers on the six million URLs submitted to CoverageBook during 2024.

Publicity 156

Publicity Data Report Blogging 156

The Proactive Report

DECEMBER 11, 2024

info@meritusmedia.com The post 5 PR Trends for 2025: The Evolving Communication Landscape appeared first on Social Media Strategy | Online PR | Proactive Report | Sally Falkow. If you need help with your 2025 PR strategy or improving your PR/Tech skills, contact us for a free 30-minute consultation.

Trends 130

Trends Communications Storytelling Analytics 130

Sword and the Script

FEBRUARY 18, 2025

Building out a media list isnt about adding names and emails to a spreadsheet or pulling a list of reporters from a database it’s about understanding the people you want to influence Theres an old military expression that goes like this: Amateurs talk strategy, experts talk logistics. Need a media list of technology reporters?

Media 136

Media Pitching Media Relations Strategy 136

Wadds Inc.

OCTOBER 28, 2024

This is the stark conclusion of the Pitch Forward report by the PRCA aimed at improving standards. The PRCA says that it intends to address this as an output from the report. The report also underscores the importance of budget transparency in the pitching process. Intellectual property is also an issue.

Pitching 98

Pitching Industry Publicity Financial 98

Business Wire

NOVEMBER 21, 2022

That means there are always reporters looking for new stories, and there are always announcements to share. Everything starts to wind down at the end of the year. It may not seem like an ideal time to share your organization's news, but we live in a world with a 24-hour news cycle.

Blogging 359

Blogging Report Publicity 359

OnePitch

NOVEMBER 26, 2024

Here’s what we learned from Alan Neuhauser, a Climate Deals Reporter at Axios Pro, and Alex Sherman, a Media Reporter at CNBC. On our "Coffee with a Journalist" podcast, we recently had the chance to chat about all media relations with two distinguished journalists to understand how best to approach them with story ideas.

Pitching 105

Pitching Report Media Relations Media 105

Sword and the Script

DECEMBER 31, 2024

However, the original founder, Peter Shankman , who successfully built and sold Help-A-Reporter-Out (HARO) has returned with Source of Sources (SoS). My analysis, based on my own monthly reports for the last ~5 years, suggests things arent looking much better in 2025 either.

B2B 152

B2B Marketing Leadership Study 152

Bianchi Biz Blog

NOVEMBER 7, 2024

Find out who their audience is, how your organization’s news / your expertise tie-in, what topics they’re looking to report on and from what angle. Know what you want to cover and how it relates to what the reporter wants before accepting. Reporters pick-and-choose what they use based on the length they have for their article.

Interviews 89

Interviews Media Print Report 89

Sword and the Script

NOVEMBER 5, 2024

The PR Hit Score “can be used to help customers identify the press hits worth responding to and which to highlight to stakeholders, and to report on the overall quality of their coverage.” I don’t remember hearing about Digimind before, though it has a brief entry on Wikipedia and was named in a Forrester report once.

Software 157

Software Wikipedia B2B Pitching 157

The Resolution Blog

APRIL 1, 2025

Earlier in the year, we launched the CoverageBook Benchmarks Report 2025, […] The post CoverageBook benchmarks 2025 – what does good look like in consumer and trade focused fashion titles? Looking at your own performance without exploring benchmarks and averages makes it harder to answer is that good or not?

Fashion 156

Fashion Consumer Report Blogging 156

Business Wire

APRIL 19, 2022

According to Ernst & Young’s annual global IPO report , there were 2,388 IPO deals in 2021, representing a 64% increase year-over-year from 2020. Last year was exceptionally busy for the global IPO market, seeing more activity than any year in the last 20.

Blogging 361

Blogging Report Company Marketing 361