AirPR

JANUARY 25, 2017

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations

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Cision

FEBRUARY 29, 2016

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

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Business Wire

FEBRUARY 21, 2017

Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry.

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LTPR

JANUARY 19, 2017

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.

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Journalistics

MARCH 26, 2015

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”

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Stuart Bruce

MAY 29, 2015

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.

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Marketwired

DECEMBER 8, 2015

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t send teaser emails – they waste both your time and the reporter’s. [By Alex Hoag].

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Cision

JANUARY 29, 2016

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report

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Doktor Spinn

APRIL 29, 2015

Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions.

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Marketwired

FEBRUARY 9, 2016

Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource.

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Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

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PR Daily

JUNE 15, 2017

This is one report card we might not want to hang on the fridge. Since the same study was conducted in 2015, report card grades in the categories of “job engagement,” “job satisfaction” and “culture of organization” have all slipped. download the full report here.

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Melissa Agnes

MARCH 12, 2014

The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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PR Daily

MARCH 7, 2017

"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch.

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Beyond PR

OCTOBER 19, 2016

When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis.

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PR Daily

DECEMBER 17, 2014

I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that.

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PR Daily

APRIL 26, 2016

Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years.

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LTPR

JULY 27, 2015

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.

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Cision

APRIL 20, 2016

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.

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Journalistics

APRIL 5, 2016

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

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Social PR Chat

FEBRUARY 9, 2016

With no money to buy ads in the New York Times next to rivals like Donald Trump, Corcoran sat down at her typewriter and created the now infamous “The Corcoran Report”. Related posts: [Report] How Top Brands Use Online Newsrooms for #SEO Publicity.

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PR Daily

JUNE 8, 2015

There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority.

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PR Daily

MAY 13, 2015

According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”.

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Cision

FEBRUARY 24, 2016

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3

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PR Daily

APRIL 5, 2016

Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution.

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PR Daily

JULY 28, 2015

I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor.

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PR Daily

JUNE 14, 2016

But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.

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PR Daily

SEPTEMBER 28, 2016

A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In

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Cision

SEPTEMBER 19, 2015

Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience?

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PR Daily

MARCH 4, 2015

The full marketing trend report can be downloaded on Fractl’s website An effective campaign outreach process begins with understanding which techniques are working and which are falling out of favor. What’s in and what’s out in communications campaigns this year? BuzzStream and Fractl.

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AirPR

FEBRUARY 14, 2017

Industry Insights & Trends Musings cmo PR reportingMarketing bosses think with their heads and not their hearts. That’s because (a) their jobs depend on it and (b) the marketing and media landscape is constantly changing.

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PR Daily

MAY 30, 2017

A new report from Deloitte has tried to address this issue by identifying specific elements that formulate a great employee experience. An executive quoted in the Deloitte report says: “We used to prioritize our stakeholders and shareholders first, customers second, and employees third.

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PR Daily

OCTOBER 19, 2015

Here are 10 behaviors that can put a nail in the coffin of a PR pro/reporter relationship: 1. That’s a too aggressive; the reporter probably hasn’t had time to weed through the pitches they received last week to read your original email.

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AirPR

JANUARY 4, 2017

Industry Insights & Trends PRTech ReportingPublic relations is undoubtedly an art, a careful craft that requires both finesse and creativity. But along with the art comes science: the systematic knowledge gained through observation and experimentation.

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AirPR

MAY 17, 2016

After reading his interview in Bulldog Reporter, I quickly became “Twitter friends” with PR pro Ryan Greives. Interviews Bulldog Reporter interview PR professionals PR pros Ryan Greives

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PR Daily

JULY 27, 2015

There’s a right way—and a wrong way—to make an impression on a reporter. Here are five ways you can start building a relationship with a reporter today: 1. Reporters cover “beats,” specific topics and areas of interest.

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PR Daily

JANUARY 11, 2017

In Edelman Digital’s 2017 trend report, the agency breaks these online powerhouses into two categories: mass “influencers,” which have several million followers, and “micro-influencers,” with 1,000 to100,000 followers. You can review Edelman’s full report here.

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TrendKite

OCTOBER 30, 2015

Top 5 Attributes of a Good PR Report. This is the third in a three-part series on creating a PR report that will be meaningful to your organization’s executive leadership or your client’s top decision makers. Public Relations Measurement PR Reporting

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Sword and the Script

APRIL 11, 2017

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. This report is an annual event and the vast majority of respondents stemmed from traditional media outlets.

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AirPR

MARCH 15, 2017

PR Education #measurePR media relations PR advice PR measurement PR reportingBy now you’ve likely begun to implement some updated PR measurement practices to more accurately prove the value of your work. I’m talking data that dives far deeper than impressions and press hits.

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