Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production.

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PR Reporting for People Who Care About Data


The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. This year the survey polled 1,300 reporters from around the world and a little more than 800 of those respondents are based in the U.S. 3) Top challenges facing reporters.

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Report for America

HMA Public Relations

Report for America is an organization whose primary goal is to bring community journalism back to our communities. The post Report for America appeared first on HMA Public Relations.

How to report public relations

Axia PR

Our PR firm’s process for reporting public relations campaigns. In order to evaluate, you must have reporting methods, so you know if your audiences are consuming your messages and how your messages have affected your audiences over time. PR measurement PR evaluation PR Reports

What Happens After The Reporter Says Yes?

ImPRessions - Crenshaw Communications

What happens after the reporter says yes? If a reporter ends up postponing the interview, take it in stride, but do your best to ensure that the client won’t. The post What Happens After The Reporter Says Yes?

Report 170

Here Are the 6 Facets of Effective PR and Marketing Reporting


And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

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How To Create a Social Media Report


A social media report will help you scale your social media strategy, drive engagement and convert new users into loyal customers. Digital Marketing Insights Social Media Marketing create social media report digital marketing KPI social media listening social media marketing social media monitoring social media reportHere's our template!

Report: How content marketing builds trust

PR Daily

CMI’s report found that relatively few content marketers are researching their audience by talking directly with consumers. More likely avenues for feedback are keyword research and reports from the sales team. Fifty-six percent report increased spending on creation.

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Top 10 Bleacher Report Staff on Twitter


This week, we highlight the top Bleacher Report staff on Twitter ranked by follower count. The post Top 10 Bleacher Report Staff on Twitter appeared first on Cision. Followers were pulled on September 8, 2017 and may change over time. Ric Bucher – Senior Writer – 840,713.

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2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report.

Report 286

How to move away from big (useless) numbers in PR reporting

The Resolution Blog

doesn’t say anything about your coverage because… You didn’t get coverage on every page of the site so why report on the people that didn’t see the coverage? PR Resolution podcast: How Diageo measures multi-channel marketing How to move away from big (useless) numbers in PR reporting was originally published in The Resolution on Medium, where people are continuing the conversation by highlighting and responding to this story.

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2015 World PR Report: Concerns Around Media Relations And Measurement


Patrick Coffee had insightful commentary on the Holmes Report’s 2015 World PR Report , where he “respectfully disagreed” with the report’s claim that “media relations skills are not seen as particularly relevant.”. By Seedepth.

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Reporter Fahrenthold Crowdsources His Way To Glory

ImPRessions - Crenshaw Communications

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews.

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Here Are the 6 Facets of Effective PR and Marketing Reporting


And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether or not they’ll make it home for dinner. Imagine your CMO breezing through your report at 7:00 a.m. PR Education PR reporting

Report 156

What to Include in Your Email Pitch to Reporters


Stick to what 83 percent of reporters prefer: a simple email. For reporters, a captivating headline is key to capturing the public’s attention. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch.

3 Tips for Pitching Reporters and Influencers


Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Comment on reporters’ published articles. Pitching is like a science project.

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.

Report 113

Report: Remote work benefits employers, too

PR Daily

Business Insider reports on a German study’s findings that allowing employees to work remotely leads to a “long-term increase in productivity and employee satisfaction.” The 9-to-5 workplace paradigm is undergoing a seismic shift—and it could be good news for everyone.

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4 Tips on Pitching U.S. News & World Report’s Devon Thorsby


Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report

Report 180

Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Around the Web smart reporting

Development Report Q1 2017


Some other improvements to the PressPage platform are worth mentioning in this development report as well. development,news,development report,about PressPagePressPage Mail.

A Public Relations Situation: Tips For Wrangling Reporters

ImPRessions - Crenshaw Communications

Here are a few recent examples of “reporters gone rogue” and how we turned the potential lemons into lemonade. When a reporter does an interview, then vanishes. While no PR person wants to annoy a reporter or burn a relationship, we need and deserve to be kept in the loop.

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How to tap into the power of social reporting for your business

PR Warrior

We are loving the concept of ‘social reporting’ here at Digital Citizen. Social reporting is where a brand engages someone to create content in real-time, that tells their brand story in different and interesting ways.

Report 156

Survey: Remote workers report increased productivity

PR Daily

workforce will soon be working remotely, Forbes reported recently. The survey reports these key findings: Remote workers save nearly three hours a week (165 minutes) by not commuting. Gallup developed its “State of the American Workplace” report using data from more than 195,600 U.S.

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3 Ways to Target the Right Reporters & Influencers


Third-party validation from reporters, journalists and influential social personalities can make a big impact on your brand. Stay on top of reporters’ beats and influencers’ topics of interest. Want to extend your brand’s reach and engage with new members of your target audience?

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5 Ways to Get Reporters to Respond to Pitches


Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

5 Ways to Get Reporters to Respond to Pitches


Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

Report: Journalists are ditching the press release

PR Daily

based reporters and 36 percent of non-U.S. based reporters said they “somewhat” rely on press releases, and 16 percent of journalists globally use press releases but would prefer a different format. FREE DOWNLOAD: Benchmark report: How journalists use social media ].

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Report: Employee advocacy trumps influencer marketing

PR Daily

Sprout Social reported that consumers are 150 percent more likely to engage with employee advocacy posts than share them—and 90 percent more likely to engage, rather than share, with posts that display an organization’s culture.

3 Visual Tips to Give that Boring Annual Report Some Pop


Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.

Report: Generic personalization harms your email pitching

PR Daily

As reported on PR Daily : Most PR pros with the responsibility of pitching reporters gladly welcome resources that can make their work more efficient and effective, including media lists, pitch templates and automated email tools.

Report 127

LinkedIn reports earnings growth

PR Daily

This is expected to be LinkedIn’s last report, as the company announced it would not update its outlook for the full year. LinkedIn is looking strong as it prepares for its merger with Microsoft.

Latest profitability report shows PR rebounding from 5-year slip  

Agility PR Solutions

Participating firms reported an average of 18 percent of net revenues in 2017, according to the latest Benchmarking survey from PR-focused M&A and management consulting firm Gould+Partners.

Login for Some Pitching Tips With Tech Reporter Ina Fried


It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. My approach to reporting is similar to what it has always been.

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The Rise of “Gotcha!” Reporting and Fall of Journalism


There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.

Report: 83 percent say word-of-mouth influences their purchases

PR Daily

However, younger consumers are more likely to engage in this behavior, with 77 percent reporting they make a recommendation at least once a month. How do you decide which brand you’ll buy?

Report 139

Reporting on the state of the PR industry


Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

New report explores trends and preferences in social media marketing

Agility PR Solutions

The post New report explores trends and preferences in social media marketing appeared first on Agility PR Solutions. Social media is increasingly essential to marketing success, yet many businesses don’t understand how to find the proper resources for the process.

Report: Affluent consumer habits, demographics and splurges

PR Daily

Here are some key insights from the report: Demographics. Affluent Americans do not necessarily view themselves as financially secure—and many are thrifty spenders—the report found.

Development Report Q4 2017


PressPage Mail. Several updates have been completed to Presspage Mail, our module which enables users to manage contacts and create and send email campaigns directly from within PressPage.

Report: U.S. workers hate ‘open’ office spaces

PR Daily

Would you change jobs to find a less annoying workspace? According to survey data collected by Bospar PR , it would appear many of us would—especially those toiling in an “open” office setting. The survey, which garnered responses from a diverse cross-section of 1,000 U.S.

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Periscope and Meerkat : The New ‘Twitter’ for Reporters


I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”