Trending Sources

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

Know Thy Enemy: How to Work with Tough Reporters

Spin Sucks

Dealing with difficult reporters is a necessary evil if you’re a PR pro. During my career I’ve developed an approach to dealing with reporters who are inherently difficult. state department can lose the war of words with an ornery reporter , then so will you.

Report 101

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.

How to Strengthen Measurement and Reporting

Edelman

Uncategorized Josh Lieberthal measurement metrics Reporting

Free Report! What’s the State of the Media?

Cision

So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Read the free report today!

Pitching Media in the Digital Age With Jessica Wohl, Food & Beverage Reporter, Ad Age

Marketwired

Recently our Chicago team invited Jessica Wohl , Food and Restaurant Reporter at Advertising Age , into its offices for a Lunch and Learn with the media team. Don’t send teaser emails – they waste both your time and the reporter’s. [By Alex Hoag].

Wendy Glavin and CommPRO Report on the Livestream: Breaking Down the State of the Media in 2017

Cision

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Gallup reports: “Americans’ trust and confidence in the mass media ‘to report the news fully, accurately and fairly’ has dropped to its lowest level in Gallup polling history.”.

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Improving Your PR Reporting in 2016

TrendKite

Public Relations Software Public Relations Measurement PR ReportingPublic relations professionals will be under increased pressure in 2016 to show PR’s impact on the organization with ROI focused PR metrics similar to what advertising and marketing departments already provide.

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.

Media Relations is Not about the Pitch—it’s about WHO You Pitch

Spin Sucks

You spend weeks crafting the perfect pitch, but if you send it to the wrong reporter, no one will ever see it. Michelle Garrett explains what you should do instead. The post Media Relations is Not about the Pitch—it’s about WHO You Pitch appeared first on Spin Sucks.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report

PR Pro Charged with Barricading Reporter in Room

Spin Sucks

I was reading my friends over at PR Daily yesterday and what did I find, but a story about a PR guy (I can’t even call him a professional) who locked a reporter in a room so he was unable to ask his CEO any questions. He locked the reporter in a room.

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Using Twitter to Pitch Reporters: What You Need to Know

Marketwired

Reporters do use Twitter and other social media channels to find stories, but only if the source behind them is known and trusted. Find your reporters, follow them, then build up a rapport. For PR professionals, Twitter can be a great resource.

Internet Of One: Trend Report From Adobe Summit 2015

Doktor Spinn

Conference ReportsI’m at Adobe Summit in London, UK to speak at a panel. The digital marketing conference is massive with 4,000+ attendees and numerous breakout sessions.

9 Ways to Prepare for the Unprepared Reporter

inkhouse

Last week in interview between a C-level executive of a Fortune 500 and a reporter at a major daily newspaper, the reporter got on the phone and started out by saying, “Remind me what we are talking about today.”. Reporters asks spontaneous stream of questions.

How to think like a reporter

PR Daily

"Think like a reporter.". How do reporters think? I was a news reporter. When you set aside the "It's all about me" mindset and flip your pitch to help a targeted demographic solve their challenges (it's all about them), reporters will be more likely to consider your pitch.

Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage

Spin Sucks

According to Dictionary.com , censor means, “An official who examines books, plays, news reports, motion pictures, radio and television programs, letters, cablegrams, etc., Have you ever heard of censorship?

Four Tips for Landing Brand-Building Local News Coverage

Spin Sucks

You need to be flexible, understand how reporters work and have the right story. Meredith Yates shares some tips to help break through the noise and get your story noticed by a TV reporter. Landing local news coverage for your brand takes time and perseverance.

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When Everyone is a Reporter, Everyone in your Organization is a Spokesperson

Melissa Agnes

The post When Everyone is a Reporter, Everyone in your Organization is a Spokesperson appeared first on Agnes + Day. By Patrice Cloutier, Strategic communications professional and member of the Agnes + Day Crisis Intelligence Team.

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The Hobson & Holtz Report - Podcast #802: April 6, 2015

Holtz Communication + Technology

Michael Netzley’s Asia Report: Gushcloud controversy and smear campaigns conducted by blogging cartels; would you use Periscope for employee communication as one CEO did?; Subscribe to the Hobson and Holtz Report RSS feed.

Pressure Test: Answering Reporters’ Questions When a Crisis Hits

Beyond PR

When a reporter catches you off guard, keeping your game face on can become harder – but it’s important to keep your cool, be articulate and confident. Once, I had a reporter call me and leave a vague message about something that smelled like a potential crisis.

3 PR Takeaways from the State of the Media Report by Cision

Sword and the Script

That’s according to the 2017 State of the Media Report by Cision , which surveyed some 1,500 journalists in the U.S. This report is an annual event and the vast majority of respondents stemmed from traditional media outlets.

Five Powerful Ways to Get More Leads from Your Website Forms

Spin Sucks

You’ve designed your landing pages, mapped out your funnel, and even paid for targeted traffic. Yet, your conversion rate continues to flatline. Could your website forms be holding you back? There is good chance they do.

4 surefire ways to anger a reporter

PR Daily

I know the following behaviors are guaranteed to irritate any editor, reporter or producer because I have been guilty of them myself. If you offer a scoop or tell a reporter they will be the first to cover an announcement or story, then you need to make good on that.

Report: Journalists want better digital newsrooms

PR Daily

Matt Purdue, a former journalist and the director of content strategy at PepperComm, says the key to getting coverage is easing a reporter’s search for information and materials: I've seen journalism change dramatically in recent years.

4 Sources to Find the Right Reporters to Pitch

Cision

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.

The Rise of “Gotcha!” Reporting and Fall of Journalism

LTPR

There is an unsettling trend of reporters chasing down officials and shoving microphones in their faces. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Reporting and Fall of Journalism appeared first on LTPR.

How to Launch a Successful PR Campaign Without a News Release

Spin Sucks

Can you launch a successful PR campaign without a news release? Can data help you? Rebekah Iliff shares a case study on how AirpR used data to gain earned media and raise $5M without news releases. The post How to Launch a Successful PR Campaign Without a News Release appeared first on Spin Sucks.

9 Media Relations Tips for 2016

Journalistics

Cision recently published its annual State of the Media Report , which I find to be one of the most valuable resources for understanding changes in news media environment. If media relations is part of your job, I highly recommend you review Cision’s report in detail.

The Non-Official HARO Query (Help a Reporter Out) Blooper Reel

Spin Sucks

The post The Non-Official HARO Query (Help a Reporter Out) Blooper Reel appeared first on Spin Sucks. Communication Media Relations blooper reel earned media HARO haro query help a reporter out laura petrolino

Can PR pros and reporters be friendly?

PR Daily

There seems to be a lot of talk about how reporters dislike PR pros. Is the supposed uneasy relationship between reporters and PR pros real, or just a lot of hype? We believe there are ways to foster a healthy relationship with reporters. Make the reporter a priority.

Appeal: Know a PR team still using powerpoint for coverage reports? Do them a favour.

The Resolution Blog

You know they don't need to live like this. Do your PR mates a favour & share this

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The Barbara Corcoran Report: Her Best PR Trump Cards

Social PR Chat

With no money to buy ads in the New York Times next to rivals like Donald Trump, Corcoran sat down at her typewriter and created the now infamous “The Corcoran Report”. Related posts: [Report] How Top Brands Use Online Newsrooms for #SEO Publicity.

Report: The best (and worst) brand reputations

PR Daily

According to the report, however, there has been noticeable improvement: Bank of America topped the list of companies with the worst reputations last year. According to Virgin CEO Richard Branson, “Your brand name is only as good as your reputation.”.

3 Ways Journalists Use Twitter as a Reporting Tool

Cision

Twitter’s stock tumbled after CEO Jack Dorsey reported the company lost $500 million dollars over the last year. According to Cision’s State of the Media 2016 Report , 21.6 Get our predictions in this year’s report! The State of the Media 2016 Report found that 64.3

5 ways to win over reporters

PR Daily

But securing effective media coverage is a lot more complex than simply sending an email blast to multiple reporters. That means you must know the publications and reporters that cover your space—and should read them on a regular basis. Keeping up with what reporters are writing about in key, relevant publications to your industry allows you to see what stories have been covered and what new angles can be presented.

Report: Marketers struggling to gauge social media ROI

PR Daily

Here’s the gist, as reported by survey director and Duke professor Christine Moorman: Social media spending is expected to climb to a 20.9 percent of marketing leaders report that social media contributes very highly to firm performance; 40 percent report a below average contribution.

Must PR pros have established relationships to pitch reporters?

PR Daily

I recently wrote a piece for PR Daily about how PR practitioners can foster better relationships with reporters. Whether or not PR pros and reporters should be friends is a tough ethical question. In that way, it stands to reason that getting to know reporters can work in your favor.

Report: 95% of content doesn’t garner engagement

PR Daily

A recent report by Beckon revealed that the average amount of image and video content that brand managers created and posted tripled over the past year. However, the report also showed that 90 percent of consumer engagement was engendered by only 5 percent of branded content. “In

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The Hobson & Holtz Report - Podcast #800: March 23, 2015

Holtz Communication + Technology

Get FIR: Download the MP3 file (37.8Mb, 93:58) Subscribe to the Hobson and Holtz Report RSS feed Get the show at iTunes Get the FIR app for your mobile device - Android | iPhone | Windows Phone | Windows 8 and 8.1.

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