Media Monitoring Comparison Report


G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. The post Media Monitoring Comparison Report appeared first on Onclusive.

6 openings to avoid when pitching reporters

PR Daily

Yet, there are some tactics and opening lines that will quickly earn the ire of the reporter or editor you’re trying to reach. Don’t tell me a reporter what they already know. Don’t pretend you know a reporter if you don’t. Don’t disrespect a reporter’s time.

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Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Bianchi Biz Blog

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. Before that, I was a reporter for the Detroit Free Press. I was fortunate enough to get a part-time staff writing job at age 17 for The Saline Reporter and continued working there through college.

How To Convince A Reporter to Cover Your Story

ImPRessions - Crenshaw Communications

What can PR pros do to convince reporters to cover their story when they claim they are too busy? The post How To Convince A Reporter to Cover Your Story appeared first on Crenshaw Communications.

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What to Highlight in PR Measurement Analysis and Reports


Luckily, we’re experts on how to showcase the effect of communications in reports. Below are three best practices for your PR measurement analysis and reporting to MarComm leadership and executives. Most importantly, always consider the focus of the report.

Who PR Measurement Reports Should be Made For


Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? What is the most important piece of information that you’d like from these reports?

[Whitepaper] The 2019 News Release Benchmark Report


Complete the form to download the report. The post [Whitepaper] The 2019 News Release Benchmark Report appeared first on Onclusive. One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?”

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2018 Global Media Report


The 2018 Global Media Report reveals key findings: A 16% increase in the total number of media properties globally which published content from January to December 2018. In this report you will also see the AirPR 2018 Top 50 Publisher List which ranks global media platforms based on the total number of articles published. The post 2018 Global Media Report appeared first on Onclusive. The media landscape has never been as expansive as it is today.

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4 tactics that will grab reporters’ attention

PR Daily

With that as context, we’re finding that reporters are increasingly unlikely to do “getting to know you” call—they simply don’t have time, and everyone is sick of zoom. To generate stories, we need to bring reporters something interesting that gives them a reason to meet and write.

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20 Cybersecurity Reporters To Follow On Twitter

ImPRessions - Crenshaw Communications

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. Start by following these 20 cybersecurity reporters. Catalin is ZDNet’s cybersecurity reporter.

3 tips for building better relationships with reporters

PR Daily

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource. The post 3 tips for building better relationships with reporters appeared first on PR Daily.

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Three Questions A PR Person Should Never Ask A Reporter

ImPRessions - Crenshaw Communications

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. Here are several questions a PR professional should never ask a reporter. . But asking this of a reporter isn’t a good idea.

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“I was looking to save time in reporting and found a way to report on SEO from our PR coverage”

The Resolution Blog

The post “I was looking to save time in reporting and found a way to report on SEO from our PR coverage” appeared first on PR Resolution — by CoverageBook. More PR teams than ever understand the relationship between PR and SEO and are now looking for ways to talk to clients about it.

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How These Reporters See the Media Landscape Changing


Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. PR Training Thought Leadership journalism Media Relations reporters

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PR Reporting for People Who Care About Data


The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relationsBut it doesn’t have to be this way. Even when a campaign doesn’t work out the way you’d hoped it would, valuable learnings always lie between the lines. That’s why this week, we’re sharing […].

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Here Are the 6 Facets of Effective PR and Marketing Reporting


And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

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Report: Digital content accessibility has big impact on brand reputation

PR Daily

Current Global’s report also warns brands against reading too much into scorecards that show organizations are bettering expectations when it comes to content accessibility. You can read the full report and download other assets here.

Free Google Slides template for your next PR report

The Resolution Blog

We know technology costs can difficult sometimes and not everyone has a designer on hand to create slick reports. If this is you, look no further we have put together a FREE PR report template for you to use.

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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Bianchi Biz Blog

Finish this sentence: If I am not reporting, I am …. The post Meet the Media: Sebastian Blanco, Automotive Freelance Reporter appeared first on Bianchi PR.

If You Want Reporters to Pay Attention to Your Story, Here Are 5 Things You Must Do | Business Wire Blog

Business Wire

Recently, on a Business Wire webinar, I spoke to Lydia Dishman , Contributing Editor, Fast Company; Jefferson Graham , Tech Columnist, USA Today; and Anna Medaris Miller , Senior Heath Reporter, Business Insider on how they want to be pitched.

Benchmarks Report Shares Key Information on News Release Data


For a more in-depth look at the robust findings of the report, download your own copy and share with your team. The post Benchmarks Report Shares Key Information on News Release Data appeared first on Onclusive.

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Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Muck Rack reported that most PR pros use productivity tools to increase efficiency on time spent with emails (98%) and documents (87%), with another 58% using productivity tools to maximize spreadsheet efficacy.

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Want a Reporter’s Attention? Reciprocation is Key

Business Wire

Karen Weise , a Technology Correspondent for The New York Times based in Seattle, gets pitched a lot of technology stories … which isn’t exactly surprising. What is surprising is how little these pitches have to do with Microsoft or Amazon, the two companies she overwhelmingly writes about. education public relations media relations

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Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Bianchi Biz Blog

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. If a story topic interests me, I expect I will report and write a better story.

Traffic Reports Take a Detour

HMA Public Relations

We are one example of how traffic in the Valley has changed and now, how it is reported. Among the many, many changes brought on by the pandemic has been people’s commutes to-and-from work. At HMA Public Relations, commuting is a thing of the past as our staff is now working remotely.

A Cision Report: The State of the 2020 Election


Join us each week as we update our media analysis of The State of the 2020 Election. US Blog

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What to Expect for 2021: Key Takeaways from the 2020 Comms Report


Key takeaways from our 2020 Comms Report to help you plan for 2021. Best Practices

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Report: Communicators must embrace new skills for earned media success

PR Daily

Many reporters now work for outlets that either have an online platform in addition to legacy media functions or are increasingly digital-first. FREE DOWNLOAD: The Future of Media Relations Special Report ]. Download your copy of the report here.

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Report: PR pros outnumber journalists by a 6-to-1 ratio

PR Daily

As journalist Mike Rosenberg explained in a 2016 piece for Muck Rack , if you search terms like “journalism” or “reporter,” in a job search, you’re more likely to find a list of jobs that have virtually nothing to do with news or news production. When that piece was published just two years ago, there were nearly five PR professionals for every single reporter, double the rate from the decade before. Back in 2000, the pay gap between the PR pros and reporters was just over $6,000.

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How to Write a Great Feature Release that Reporters and Audiences Want to Read

Business Wire

Writing a feature news release is an effective way to share a different side of your story. Telling this story successfully can help you get noticed by media. education public relations

Report: Twitter seen as most valuable social media network for journalists

PR Daily

What’s the most important social media channel for connecting with reporters? However, brand presence on social media can be crucial for reporters looking to cover your latest product launch or other news story.

Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Bianchi Biz Blog

I am the finance and technology reporter at Crain’s Detroit Business , covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Particularly within my role as a finance reporter, money is always a good news hook.

How to monitor & report on PR coverage for free (or with a very small budget)

The Resolution Blog

The post How to monitor & report on PR coverage for free (or with a very small budget) appeared first on PR Resolution — by CoverageBook. Our industry has rapidly changed in the last couple of weeks.

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7 Surefire Ways to Get Yourself on a Reporter's "Block/Don't Call" List


Lessons from Cision's 2021 State of the Media report. US Blog

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U.S. Companies Lag Europeans on ESG Reporting

Bianchi Biz Blog

The state of transparency in corporate sustainability reporting by U.S. That’s one revelation from the newly published Global ESG Monitor (GEM) – a study of ESG reports from the largest listed companies in Europe, the United States and Australia. offered the best separate ESG reports.

Introducing Cision's New Analytics Dashboards and Interactive Reports


Today we are so excited to introduce our powerful new Analytics Dashboards and Interactive Reports, the latest addition to Cision’s Next Generation Communications Cloud.

Report: 83% of journalists use Twitter—but most still want email pitches

PR Daily

A recent survey of reporters showcased growing usage of social media platforms for news, but many traditional media relations best practices apply. Muck Rack’s new State of Journalism report reveals that nearly 60% of reporters turn to digital newspapers or magazines as their first source of news, and 22% check Twitter first. Instead, Instagram and LinkedIn will fill that void, with 36% and 29% of reporters planning to use them next year, respectively.

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What Most Companies Get Wrong When Doing Their First ESG Report

Bianchi Biz Blog

Doing your first ESG (environmental, social and governance) report is not as simple or straight-forward as it seems. In no way are we trying to deter you from producing your first ESG report. Trying to report about too many ESG topics is a big mistake for many first-time reporters.

Is it OK to demand links from a reporter?

PR Daily

However, the interaction can leave reporters feeling annoyed. It’s important to remember that reporters, and the media outlets they work for, are symbiotic partners at best and will not respond well to threats, intimidation or demands. The post Is it OK to demand links from a reporter?

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Globally Standardized KPIs for Enterprise Comms Reporting

Meltwater - PR

Enterprise Executives Marketing PR & Comms Planning & Strategy Reporting & AnalyticsIn the U.S., there is widespread acceptance and understanding that key performance indicators (KPIs) are critical for all communications professionals to translate the value of their work and find ways… Read More >>>.