Report for America

HMA Public Relations

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PR Reporting for People Who Care About Data

AirPR

The thing about PR reporting is that it’s really fun when you have positive results to share and the opposite when you don’t. PR Education PR data PR reporting public relations

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Report: Fake news has reporters demanding accuracy

PR Daily

The report said: According to three-quarters of the survey’s respondents, being 100 percent accurate in their reporting is more important than being first on a story or the promise of exclusivity. The report argues communicators and media relations teams should make accuracy their No.

Report: Employee advocacy trumps influencer marketing

PR Daily

Sprout Social reported that consumers are 150 percent more likely to engage with employee advocacy posts than share them—and 90 percent more likely to engage, rather than share, with posts that display an organization’s culture.

Here Are the 6 Facets of Effective PR and Marketing Reporting

AirPR

And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether […]. PR Education PR reportingMonstrous file sizes, misguided statistics, focusing on tactics instead of outcomes and insights… The ways in which we can deplete the quality of our work when sharing PR and marketing results are vast.

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Report: Journalists are ditching the press release

PR Daily

based reporters and 36 percent of non-U.S. based reporters said they “somewhat” rely on press releases, and 16 percent of journalists globally use press releases but would prefer a different format. FREE DOWNLOAD: Benchmark report: How journalists use social media ].

Here Are the 6 Facets of Effective PR and Marketing Reporting

AirPR

And for busy C-suite executives, reviewing a 10-page report as opposed to flipping through three top-line slides is often the difference between whether or not they’ll make it home for dinner. Imagine your CMO breezing through your report at 7:00 a.m. PR Education PR reporting

Report 130

Reporter Fahrenthold Crowdsources His Way To Glory

ImPRessions - Crenshaw Communications

People who work in media and public relations like to say that click-bait headlines and hot takes have replaced traditional, “shoe-leather” reporting – the type that involves long hours of investigation, dogged pursuit of sources, and boring background interviews.

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Report: U.S. workers hate ‘open’ office spaces

PR Daily

Would you change jobs to find a less annoying workspace? According to survey data collected by Bospar PR , it would appear many of us would—especially those toiling in an “open” office setting. The survey, which garnered responses from a diverse cross-section of 1,000 U.S.

Report: Affluent consumer habits, demographics and splurges

PR Daily

Here are some key insights from the report: Demographics. Affluent Americans do not necessarily view themselves as financially secure—and many are thrifty spenders—the report found.

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Don’t get me wrong, many annual report structures are required to meet public reporting regulations and these sections are necessary. Show growth from the last report.

4 Tips on Pitching U.S. News & World Report’s Devon Thorsby

Cision

Devon Thorsby is a real estate reporter for U.S. News & World Report ‘s Consumer Advice section and has been with the publication since October 2015. News & Wold Report

Report 150

A Public Relations Situation: Tips For Wrangling Reporters

ImPRessions - Crenshaw Communications

Here are a few recent examples of “reporters gone rogue” and how we turned the potential lemons into lemonade. When a reporter does an interview, then vanishes. While no PR person wants to annoy a reporter or burn a relationship, we need and deserve to be kept in the loop.

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Report: Small businesses plan to double-down on Facebook

PR Daily

The survey reported: “Social media advertising has become more common place,” said Darren Cabral, CEO of social media marketing agency Suits Social. However, The Manifest reports outside resources can be boon for many smaller companies.

Report: U.S. workers squandering 705 million vacation days per year

PR Daily

According to Project: Time Off’s 2018 State of American Vacation report , 52 percent of American employees left some vacation time unused in 2017, even though “the data shows an unmistakably strong correlation between travel and happiness.”.

5 questions PR pros should ask reporters

Muck Rack

5 questions PR pros should ask reporters

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

LinkedIn reports earnings growth

PR Daily

This is expected to be LinkedIn’s last report, as the company announced it would not update its outlook for the full year. LinkedIn is looking strong as it prepares for its merger with Microsoft.

What to Include in Your Email Pitch to Reporters

Cision

Stick to what 83 percent of reporters prefer: a simple email. For reporters, a captivating headline is key to capturing the public’s attention. For PR professionals, a clear, concise subject line is key to getting reporters to open and read your pitch.

5 Ways to Get Reporters to Respond to Pitches

Cision

Ninety-three percent of journalists prefer to receive pitches by email, according to Cision’s State of the Media 2016 Report. Get on reporters’ radar. If reporters recognize your name on an email, they will be more likely to read and answer your pitch.

How to Write News Release Headlines Reporters Love

Business Wire

Don’t just tell reporters you’re opening an office in a new city, highlight the effects of the move on the neighborhood, your overall business, and the industry.

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Periscope and Meerkat : The New ‘Twitter’ for Reporters

Journalistics

I interviewed reporters and producers about the biggest challenges facing them in preparing the news in a rapidly-changing media environment. Not surprisingly, there wasn’t a single mention of “learning how to use Twitter in my reporting.”

Report: Overcoming creative marketing professionals’ biggest challenges

PR Daily

The 2018 In-house Creative Management Report , produced by InSource and inMotionNow , shows the value of creative efforts to marketing and communications campaigns—but it also revealed that professionals on creative teams face many struggles.

Development Report Q1 2017

Presspage

Some other improvements to the PressPage platform are worth mentioning in this development report as well. development,news,development report,about PressPagePressPage Mail.

Report: The State of Online Video [infographic]

Doktor Spinn

According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. You can download the full report here. Contrary to what most experts say, longer videos tend to drive higher engagement.

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Login for Some Pitching Tips With Tech Reporter Ina Fried

Cision

It’s usually 3-5 items long, including two or three freshly reported items, the Take Note section with what’s on tap, who is changing jobs and a couple worthwhile stories from around the web. My approach to reporting is similar to what it has always been.

Report 138

3 Tips for Pitching Reporters and Influencers

Cision

Cision’s 2015 Social Journalism Study found that 83 percent of reporters prefer receiving pitches via email. Look for what you or your brand has in common with the reporter or influencer. Comment on reporters’ published articles. Pitching is like a science project.

Report: Instagram hashtags don’t increase engagement

PR Daily

This is an important insight for PR and marketing pros, because Instagram-scheduler Later reported that 81 percent of organizations view engagement rate as the top success metric. Mention reported that one third of Instagram posts contain no hashtags. Later reported.

Reporting on the state of the PR industry

AirPR

Nearly five years ago to date, when I was still in my twenties and San Francisco rent didn’t eat up half of one’s salary (imagine that!), I set out to solve a problem that many said would be “nearly impossible to do.” As any entrepreneur would, I thought: “PERFECT! I’m in.”

Q&A: How to build relationships with senior reporters

PR Daily

To get the bottom of this problem, we talked with Devin Banerjee, the senior editor of financial services at LinkedIn and former Bloomberg reporter who spent seven years covering private equity deals. FREE DOWNLOAD: How reporters use social media in their jobs ].

Better Measurement and Reporting for Solo PR Pros

Solo PR Pro

Still, even with clear expectations, once you are faced with actually pulling together a report, it can be daunting. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all.

2015 State of the News Media Report

The Proactive Report

Pew Research released their 2015 State of the Media report this week. 39 of the top 50 digital news websites have more traffic to their sites and associated applications coming from mobile devices than from desktop computers says the report.

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Elon Musk challenges reporters by suggesting news-ranking website

PR Daily

counter a Consumer Reports review , he tweeted a series of posts criticizing publications’ “holier-than-thou hypocrisy” and suggested creating a website where the public can rate journalists and news outlets. Reuters reported. The New York Times reported.

Annual reports should report what matters

Stuart Bruce

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. Annual report to customers.

Report: When to mention your brand in your content

PR Daily

After evaluating more than 300 pieces of brand content, Pressboard reported that articles in which the organization sponsoring it was mentioned in the first 100 words carried an average reading time of 56.2

Monday Roundup: Smart Reporting

Waxing UnLyrical

Tomorrow #measurePR takes a look at smart reporting with three stellar guests: Founder and CEO of IrisPR, Aly Saxe ; CEO of Geben Communication, Heather Whaling ; and digital PR Strategist and Author of “SMART News,” Sally Falkow. Around the Web smart reporting

How to report on your communication to the C-suite

Media Bullseye

Producing a useful analysis or report to C-level executives is an exercise in precise, relevant and to the point communication. Thus, it is a common mistake among communication professionals to include too much detail in our reporting, when we should be focusing on a few key elements.

4 Sources to Find the Right Reporters to Pitch

Cision

When a reporter writes about you, it’s an unbiased look at your brand, whereas advertising is heavily slanted in your direction. But a good pitch starts with finding the right reporters. Engagement Tip: When you find reporters through source No.

Report 150

Free Report! What’s the State of the Media?

Cision

So how can you keep up and get your brand on reporters’ radar? Cision’s new State of the Media 2016 Report provides a unique perspective on recent industry trends to help you shape your media outreach. Read the free report today!

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Report: Black consumers wield significant influence

PR Daily

M]arketers should find it interesting that Black consumers aren’t just spending on products created specifically to appeal to them,” Nielsen wrote in its report. As previously reported. When considering consumer needs, PR and marketing pros should seek to embrace diversity.