Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 121

Software B2B Pitching Data 121

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 129

Software Wikipedia B2B Pitching 129

Cision

SEPTEMBER 10, 2020

Focusing on PR efficiency as a contributor to ROI using a case study from software company Adobe.

Case Study 369

Case Study Software Study Company 369

Onclusive

NOVEMBER 10, 2020

Are you looking for an objective media monitoring and PR analytics software comparison, based on real customer reviews? G2 Crowd, the leading independent business software review company, has compiled a report that compares Onclusive, Meltwater, Cision and Muck Rack, and we are delighted to share it with you. Look no further!

Comparison 345

Comparison Report Media Software 345

Sword and the Script

APRIL 23, 2024

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 116

Software B2B Company Marketing 116

Onclusive

DECEMBER 1, 2021

G2 Crowd, the leading independent business software review company, has compiled a report that compares top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack. But have you also looked at their potential Return on Investment, or ROI?

How To 397

How To Media Software Analytics 397

ImPRessions - Crenshaw Communications

JANUARY 3, 2024

Recognize Crenshaw Communications Clients Crenshaw Communications Receives Best Boutique Agency Accolade The post PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company appeared first on Crenshaw Communications.

Software 156

Software Company B2B Agency 156

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 133

Software Pitching System Analytics 133

Cision

MAY 30, 2017

All companies should at a minimum be using a combination of Google alerts and simple social media listening software. Intermediate: Dedicated Customer Service and Reviews Software. At the next level, companies should consider software that find mentions across many venues and roll them together in a unified dashboard.

Software 328

Software Customer Service Google Small Business 328

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Case Study 370

Case Study Strategy Analytics Software 370

Sword and the Script

SEPTEMBER 5, 2023

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. A private fund recently closed its acquisition of Meltwater (see first story below). 47] appeared first on Sword and the Script.

Software 160

Software Marketing Leadership B2B 160

Sword and the Script

FEBRUARY 14, 2023

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

Software 128

Software Pitching Analysis Community 128

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 127

Software Technology Creativity Crisis Management 127

Presspage

DECEMBER 23, 2024

Today were going to take a look at 3 key PR software features you need for a top-notch issue management plan. Choosing PR software that offers comprehensive reporting dashboards will allow for a clear, real-time overview of your media performance, audience engagement, and content impactall in one place.

Software 78

Software Trends SEO Tools 78

Agility PR Solutions

OCTOBER 18, 2023

In the technological world, the announcement of new Field Service Management (FSM) Software Integration stands as a defining moment for companies. It’s more than just a revelation; it’s setting the tone for the relationship between your service and the clients.

Software 110

Software Technology Strategy Company 110

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. This week, we are focusing on comparing comprehensive media monitoring and social listening capabilities for these providers.

Media 370

Media Comparison Software Enterprise 370

PR Fuel

DECEMBER 26, 2023

And with press release distribution software now available to the public, you can submit to more publishers with little heavy lifting. Read More The post Streamlining Your PR Strategy with Press Release Distribution Software appeared first on eReleases. But only a very small percentage of businesses use them.

Software 100

Software Strategy Publicity 100

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow. PR Manager, Enterprise Company.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

JULY 14, 2020

But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. And although most are familiar with video conferencing software like Zoom, we’ve also become Zoomed out. UberConference. In the age of remote working, we all meet virtually. SimilarWeb.

Tools 295

Tools Software Survey Meeting 295

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195

Software Company Strategy Marketing 195

Deirdre Breakenridge

OCTOBER 31, 2019

I did this using three key elements: good equipment, education, and editing software. Adobe Photoshop is the big name when it comes to photo editing software, but it can be expensive for a small company. If your organization is able to cover the cost of photoshop I would highly recommend taking some classes on how to use this software.

Software 294

Software Nonprofit Instagram Social Media 294

Cision

DECEMBER 7, 2017

Use Software. Certain PR software can provide valuable additional insight into your target audience, topical trends and overall engagement. Cision’s PR software provides a media database for the quick collection of contact information, in addition to media monitoring, news release distribution and engagement analysis.

Pitching 298

Pitching Software Construction Writing 298

Onclusive

AUGUST 24, 2020

By integrating our clients’ website analytics software with our news media database, Patrick’s AI system sifts through billions of data points to identify which specific articles are driving which specific behaviors. Patrick also architected PR Attribution , the ability to tie earned media coverage directly to tangible outcomes.

Analytics 347

Analytics Engineering System Software 347

ImPRessions - Crenshaw Communications

JULY 14, 2021

Software solutions are expensive, and buyers under pressure to make the right choice seek as much information as possible to vet the quality of a SaaS, AI, cybersecurity, or data product. In many cases they support a path to a market leadership position. Here’s how it works. Influence buyer decisions.

B2B 334

B2B Company Case Study Conference 334

Remote PR Jobs

FEBRUARY 16, 2023

Automated Software AI technology has already begun to shape how PR professionals do their jobs. More and more companies are relying on automated software to handle tedious tasks. When automated software can quickly and accurately analyze data that would otherwise take days or weeks, why wouldn’t you take advantage of this tool?

Technology 243

Technology Customer Service Software How To 243

Sword and the Script

MAY 7, 2024

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. PR Tech Sum 54] appeared first on Sword and the Script.

Software 85

Software Pitching Technology B2B 85

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Here are a few examples I spotted in putting this post together: Notified.

Software 117

Software Pitching Ethics Technology 117

Ronn Torossian

APRIL 17, 2023

It allows companies to access software applications online, eliminating the need for on-premises installation and maintenance. SaaS has revolutionized software with its flexibility, scalability, and cost-effectiveness. Nevertheless, SaaS’s future presents challenges.

Software 195

Software Trends Technology Company 195

Cision

OCTOBER 7, 2016

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. Before starting your next viral social campaign, head down to your local coffee shop and enjoy the autumnal bounty of nutmeg, cloves and cinnamon — or don’t because you know it will be back next year.

Analysis 318

Analysis Viral Trends Software 318

Onclusive

OCTOBER 23, 2019

Our analytics software uncovers data about PR’s direct connection to business metrics, revealing which articles, authors, influencers, and messages drive engagement and deliver actual revenue. Required experience: data services, software products, marketing technology, marketing analytics. Requirements. About Onclusive.

Marketing 46

Marketing Case Study Software Analytics 46

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

So we may ask, “What’s different about Typical Software Co.?” The software can make a huge difference in revenue, yet the category is narrow. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. We work hard to recruit the best.”

How To 310

How To Transportation Software Employee 310

Sword and the Script

NOVEMBER 12, 2024

When we get down to the fundamentals of psychology around marketing and PR for technology products and SaaS software isn’t different politics. Whether you’re selling an idea, as in politics, a service as in consulting, or a product like subscription-based software, the fundamentals of communications are the same.

Marketing 198

Marketing Software Training B2B 198

Flack's Revenge

MARCH 9, 2021

Mipsology’s core tech, built into its Zebra software, makes it possible to run neural network deep learning models developed for popular Nvidia GPUs on other kinds of chips. Check out the good folks at Category Design Advisors and Play Bigger ; two consulting firms who can help your company turn your core tech into market leadership.

Case Study 266

Case Study Marketing Software Technology 266

Prowly

NOVEMBER 15, 2020

Over the years, Customer Relationship Management (CRM) software has seen wide adoption across sales, customer support, and marketing departments. For some reason, CRM tools for PR have only just started gaining traction. Like most PR practitioners, you might still be using good old Excel for press contact management.

Software 211

Software Tools Marketing 211

Agility PR Solutions

NOVEMBER 22, 2022

Running a software-as-a-service (SaaS) campaign involves taking numerous actions across a range of media outlets to raise awareness around your product. SaaS firms operate in a B2B space, selling cloud solutions, product management software, and many other business solutions.

Software 169

Software B2B Media Publicity 169

Ronn Torossian

MAY 14, 2021

Fortunately and despite the difficult situation, right now is the perfect time for remote learning given the vast array of tools and software available to help students and professors […]. The post Remote Learners Surveillance and PR Lessons appeared first on.

Software 195

Software Tools Agency Branding 195