article thumbnail

3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 115
article thumbnail

The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […].

article thumbnail

PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

ImPRessions - Crenshaw Communications

Recognize Crenshaw Communications Clients Crenshaw Communications Receives Best Boutique Agency Accolade The post PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company appeared first on Crenshaw Communications.

Software 156
article thumbnail

Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. Yet now and then a software product comes along and makes an impression. click any image for higher resolution) 1.

Software 136
article thumbnail

PR Software Benefits: What is PR Software & Why Should You Care

Prowly

The post PR Software Benefits: What is PR Software & Why Should You Care appeared first on Prowly Magazine. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […].

Software 104
article thumbnail

Soulcenter: elderly care software startup

Frederik Vincx

We built the softest of software with Soulcenter by co-creating a wellbeing software service for care homes. Service design approach Co-creating the softest software We took co-creation seriously to grasp the nuanced challenges of residential elderly care. Only software wasn’t enough to change how the teams worked.