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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script

The two organizations teamed up to survey “sales and marketing executives at about 1,100 US software and cloud hosting companies.” Successful B2B software companies experiment with marketing more The B2B software companies that are successful with marketing are very intentional about experimenting.

Software 126
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The pace of AI announcements in PR software slows [PR Tech Sum 52]

Sword and the Script

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Some PR software vendors haven’t had an announcement for two or more years. What do you think?

Software 132
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Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […].

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PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company

ImPRessions - Crenshaw Communications

Recognize Crenshaw Communications Clients Crenshaw Communications Receives Best Boutique Agency Accolade The post PRSA and PR Daily Recognize Crenshaw’s PR Work For Sales Tech Software Company appeared first on Crenshaw Communications.

Software 156
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PR Software Benefits: What is PR Software & Why Should You Care

Prowly

The post PR Software Benefits: What is PR Software & Why Should You Care appeared first on Prowly Magazine. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […].

Software 104
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What does the silence in PR software speak? [PR Tech Sum 54]

Sword and the Script

It’s been pretty quiet this month in PR software; that’s starting to look like it’s going to be characteristic for the year On the first Tuesday of every month, I sort through the news from the PR software community in a summary post like this one. PR Tech Sum 54] appeared first on Sword and the Script.

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Crisis Communications Expert Shares Invaluable Insights on Software Spotlight Podcast

David PR Group

John David, a seasoned crisis communications expert with over 25 years of experience, recently joined the Software Spotlight podcast to share his invaluable insights on preparing for and effectively managing crises.