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Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […].

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Unlocking the synergies between PR and software development: 7 ways they sync up

Agility PR Solutions

One often undervalued strategy is the synergy between public relations and software development. While PR focuses on shaping narratives and public perception, software development centers on coding and digital solutions.

Software 100
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Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals. A private fund recently closed its acquisition of Meltwater (see first story below). 47] appeared first on Sword and the Script.

Software 186
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PR Software Benefits: What is PR Software & Why Should You Care

Prowly

The post PR Software Benefits: What is PR Software & Why Should You Care appeared first on Prowly Magazine. You probably use one to track the number of steps you take every day, monitor how well you sleep at night, help you stick to a diet plan or any number of other things. These […].

Software 104
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Buying PR Software: How to Choose the Best One for Your Needs

Prowly

Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine. Let’s take a guess […].

Software 197
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AI Use Cases in PR Software: Executives from Solutions Providers Describe How AI is being Used

Sword and the Script

While generative AI is enjoying all the limelight recently there many different varieties of AI in use in PR software already. I reached out to a dozen or so PR software solution providers by email to ask for their perspective – and details some their answers below. Yet the PR software community has been taking this to new levels.

Software 156
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What PR Pros Dislike About Old-School PR Software

Prowly

It’s crystal clear that one of the best PR tools for PR and communications professionals is PR automation software that helps manage everything from media list creation to pitching to media monitoring and reporting. The post What PR Pros Dislike About Old-School PR Software appeared first on Prowly Magazine.

Software 104