Sword and the Script

MARCH 28, 2023

Most PR software executives indicate artificial intelligence (AI) will enhance PR pros work and can’t replace imagination and human touch; yet some point out tech innovation invariably does eliminate some jobs. To help make sense of it all, a while back I queried several executives from PR software companies.

Software 155

Software Creativity Communications Crisis 155

Agility PR Solutions

JUNE 13, 2023

Here are eight steps […] The post Streamlining PR tasks: 8 steps for maximizing productivity with management software appeared first on Agility PR Solutions. Discover the benefits of streamlining and gain insights on how to optimize your organization’s processes.

Software 84

Software Technology How To Publicity 84

Agility PR Solutions

APRIL 25, 2021

However, that does not mean to say that software will have the same positive impact regardless of industry. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions. The right piece of technology can have a very positive effect on a business’s output quality. In […].

Publicity 160

Publicity Software Technology Industry 160

Cision

SEPTEMBER 7, 2021

Learn the time- and cost-saving benefits of PR software.

Software 178

Software Blogging 178

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. You can also see their SEO expertise at play because pricing is always an important search term for software companies. And yet here we are.

Software 104

Software Social Media SEO Print 104

Sword and the Script

AUGUST 1, 2023

The PR software community has taken note and they are responding. This is the first time I’ve seen a PR software company introduce generative AI focused on creative content, like images. These features add to the list of AI use cases in PR software. Here are a few examples I spotted in putting this post together: Notified.

Pitching 128

Pitching Software Ethics Writing 128

Sword and the Script

MARCH 8, 2022

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. The flip side is the PR software company focused on margins first, and perhaps invest in margins. Corporate outlook.

Software 89

Software Corporate Publicity Marketing 89

Agility PR Solutions

JANUARY 13, 2022

The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions. It is not a case of being limited in any way, but rather of having to choose where to focus your efforts when presented with a variety of options. Then there is the challenge of […].

LinkedIn 153

LinkedIn Software How To Social Media 153

Sword and the Script

MARCH 14, 2023

Former PR agency leader is a building software product focused on improving PR pitches with two different types of artificial intelligence I’ve started to use ChatGPT to rewrite and suggest alternate headlines. I kept thinking about this example as Aaron Kwittken demoed the software his company, PRophet , is developing.

Media Relations 97

Media Relations Software Media Pitching 97

Agility PR Solutions

OCTOBER 13, 2021

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources. The post New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews appeared first on Agility PR Solutions.

Software 146

Software Study Enterprise Survey 146

PR 20/20

MARCH 6, 2023

Organizations that use marketing automation software have seen up to a 451% increase in qualified leads. The Five Factors to Consider When Selecting Marketing Automation Software 1. Before making a decision, do some digging to see if your current CRM integrates with the software under consideration.

Software 77

Software Marketing Comparison Enterprise 77

Prowly

OCTOBER 12, 2021

The post Political Campaign Management: How to Use Prowly PR Software appeared first on Prowly Magazine. There’s a symbiotic relationship between journalists and political campaigns, with each side benefitting from access to the other, and keeping channels open while starting new ones is key to success.

Software 104

Software How To Media Trends 104

Prowly

SEPTEMBER 9, 2021

Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. The post Why Use PR Outreach Software (w/ Best Tools To Choose From) appeared first on Prowly Magazine. However, ensuring you are contacting journalists in the most effective way can be challenging.

Software 104

Software Tools Pitching 104

Prowly

AUGUST 30, 2021

Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. The post 6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews) appeared first on Prowly Magazine. Is it the solution you’re looking for, too?

Software 104

Software Meeting Company Tools 104

Sword and the Script

OCTOBER 6, 2020

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). Here’s your monthly PR Tech Sum. SEMrush has acquired the Warsaw-based Prowly.

SEO 193

SEO Software Company Media 193

Agility PR Solutions

OCTOBER 9, 2022

The firm’s annual tech marketing data report, State of the Modern Customer Journey reports that 73 percent of B2B software companies […]. The post B2B software firms prioritizing existing customer revenue goals over net new sales appeared first on Agility PR Solutions.

B2B 84

B2B Software Agency Marketing 84

Agility PR Solutions

APRIL 14, 2022

This article aims to highlight the advantages that certain software might provide to your […]. The post 3 types of software that help improve customer relations appeared first on Agility PR Solutions. Without an effective customer relations ethos within your business, you would surely find it difficult to maintain your business.

Software 78

Software Industry Publicity Marketing 78

Prowly

SEPTEMBER 15, 2021

The post 7 Press Room Software Providers to Consider for News Publishing appeared first on Prowly Magazine. The best PR tools consist of several components that, when put together, provide a complete toolbox with everything you need to manage media contacts and get your message out to the world.

Software 104

Software Tools Media Meeting 104

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. She joins from “Uptake, an industrial artificial intelligence software company, where she spent six years in various product leadership positions, most recently as senior director, Product Management & Operations.”

Software 138

Software Case Study Advertising Advertising 138

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. If you enjoyed this post, you might also like: PR Software Pricing Estimates [PR Tech Sum].

Software 163

Software Tools Pitching Media 163

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. And that’s why I think PR needs to start experimenting with this stuff sooner rather than later.

Software 78

Software Company Pitching Writing 78

Onclusive

OCTOBER 10, 2017

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today.

Software 207

Software Trends Analysis Television 207

Cision

JANUARY 14, 2021

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software.

Communications 156

Communications Software Marketing Blogging 156

Agility PR Solutions

AUGUST 11, 2022

The post How HR employee management software can improve your PR results appeared first on Agility PR Solutions. Without a quality work culture, employees will leave, talent will stay away, and your reputation will take a hit. Employees research companies before they hand over their resumes. If […].

Software 78

Software Employee Reputation Publicity 78

Agility PR Solutions

JANUARY 15, 2023

The post How the right HR software can make a difference in your PR results appeared first on Agility PR Solutions. HR teams who take advantage of this technology will instantly see the benefits of automation and a more streamlined process. That’s because they have […].

Software 78

Software Employee Resources Tools 78

Muck Rack

OCTOBER 25, 2018

From spreadsheets to software: How to better manage your PR workflow

Software 236

Software How To 236

Agility PR Solutions

APRIL 15, 2021

The post PR challenges CRM software can solve appeared first on Agility PR Solutions. One of the most successful recipes for any business is to find effective solutions as quickly as possible. With that in mind, we want to talk […].

Software 78

Software Publicity Industry 78

Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. Does your media monitoring software do all of this? Do you know what clients and prospects are saying about you in real-time? How about the media, bloggers or influencers?

Media 0

Media Software Comparison Brand 0

Agility PR Solutions

APRIL 24, 2022

The post 5 productivity tools and software essential for digital marketers in 2022 appeared first on Agility PR Solutions. If you’re starting a company, you’re probably searching for methods to get a massive head start. You’ll need to have a solid business strategy and exposure to the greatest online marketing […].

Software 84

Software Tools Marketing Strategy 84

Ronn Torossian

MAY 1, 2023

SaaS is a popular software delivery model for businesses of all sizes. It allows users to access software through the internet on a subscription basis instead of purchasing and installing software on individual devices. SaaS solutions have changed how companies use software and opened up new possibilities.

Software 195

Software Company Publicity Strategy 195

Critical Mention

MARCH 19, 2021

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Software 78

Software Communications Media Internal 78

Muck Rack

SEPTEMBER 8, 2021

Announcing Print on Muck Rack’s public relations management (PRM) software

Print 107

Print Publicity Software 107

Cision

MARCH 15, 2016

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software.

Software 120

Software Corporate Government Data 120

Sword and the Script

FEBRUARY 4, 2020

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. Sign up here. Talk to Us !

Software 121

Software Pitching Social Media Media 121

Agility PR Solutions

MAY 22, 2019

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 The post PR software spend booms in 2018—what’s driving this growth?

Software 96

Software Publicity Internal International 96

Sword and the Script

MARCH 9, 2021

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Agency 147

Agency Software Pitching Publicity 147

PeakMetrics Insights

AUGUST 24, 2022

Thinking of using brand monitoring software to grow your online reputation? Check out the awesome benefits here.

Software 52

Software Brand Branding Reputation 52