SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

PR challenges CRM software can solve

Agility PR Solutions

The post PR challenges CRM software can solve appeared first on Agility PR Solutions. PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

Sword and the Script

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. PR Social Media Intrado media monitoring Notified PR software PR tech PR tech briefing social media marketing TVEyes

Zack Jenkins Named to Prestigious List of Software Sales Executives

Critical Mention

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

Getting CFO Buy-In for Your PR and Marketing Software

Cision

How to make the case for investing in better PR technology. US Blog

‘Amazing’ Cision Communications Cloud Named a Leader in PR and Marketing Communications Software

Cision

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software. US Blog

From spreadsheets to software: How to better manage your PR workflow

Muck Rack

From spreadsheets to software: How to better manage your PR workflow

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. The post AirPR Software Launches New Version of AirPR Analyst Platform appeared first on AirPR.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. e) PRM: A Refreshing New Approach to PR Software via Zach Cutler & Propel. “To

How dictation software can accelerate your writing

PR Daily

With speech recognition software, some writers can add several thousand. Today the error rate of speech recognition software has improved to within a percentage point of a human being. Dragon Naturally Speaking is the only commercially available speech recognition software for consumers, mostly because it bought up all its competitors. Separating parts of speech with pauses (“It was… the… best of… times”) can confuse the software.

Why your PR team needs CRM software

PR Daily

Marketers and sales teams have seen big results from software to help streamline their outreach. Over the past couple of decades, Customer Relationship Management (CRM) software has revolutionized the workflows of your peers in other departments ranging from sales and customer support to marketing and hiring/talent acquisition. Like most PR professionals, there’s a good chance you’ve been forced to use archaic software with terrible customer service.

PR software speed dating

Prezly

Being involved in the building of communication software , I met with many communication teams back in January and was aware of their good intentions. Most teams recognized the need to get rid of old software and inefficient ways of working. Know what you want from your PR software. It’s easy to find communication software. One approach is to ask the software teams themselves to help. PR software providers usually offer online demos.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

McAfee partners with Peloton to announce software vulnerability. We sent our vendor disclosure with full details on March 2, 2021—shortly after, Peloton confirmed the issue and subsequently released a fix for it in software version “PTX14A-290”.

Who needs PR software? (Spoiler: All communicators)

Muck Rack

Who needs PR software? Spoiler: All communicators

Will PR Software Take Your Job?

TrendKite

PR software won’t replace people doing the work, but it absolutely will change the skill requirements of those who get hired and retained

Free download: The essential guide to choosing PR software in 2020

Muck Rack

Free download: The essential guide to choosing PR software in 2020

TurboTax makers apologize for software changes

PR Daily

The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. Perhaps that’s part of the reason consumers were so angry with TurboTax this year.

How PR software can help in-house PR pros and agencies work better together

Muck Rack

How PR software can help in-house PR pros and agencies work better together

Cision PAC Software Remains Most Trusted for FEC Filing

Cision

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. When a PAC files with the FEC electronically, the type of software used to file the report is included.

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The post How Big the Market for PR Software?

Axia announces new layout enhancements for its review management software

Axia PR

ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. ReviewMaxer improves funnel layout and design options. The new design, page header, and brand color options help companies further customize their review funnels.

PR software spend booms in 2018—what’s driving this growth?

Agility PR Solutions

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 The post PR software spend booms in 2018—what’s driving this growth? billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […].

NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another.

Free download: The complete guide to buying PR software

Muck Rack

Free download: The complete guide to buying PR software

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Download The NALA Uses Cision PR Software to Establish Unique Client Base now. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.

7 reasons to avoid PR software at all costs

PR Daily

When it comes to PR in the digital age, steer clear of fancy software. Why use media database software, when Excel works just fine? Why give all that up for online software that’s accessible from all over the world? Some pros might tell you that PR software will save you lots of time and money. Some PR pros believe that technologies have changed the industry. Social media, smartphones, mobile apps and instant communication influence consumers’ daily routines.

Marketing Automation Software: How Top Solutions Stack Up

PR 20/20

Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience.

How PR Software Amplifies Your Earned Media Efforts

TrendKite

Here’s how PR software can help. A well-placed and well-timed earned media mention can be a big boon for PR teams. Earned media is a trusted source of information for your prospects and customers, seeing a positive mention might give the buyer just the nudge they need to act. Earned media also helps boost SEO efforts and provides great content for other marketing activities. It’s no wonder that PR pros spend so much time thinking about how to get more mentions.

Newsroom software boosts sausage maker's PR and recruiting

PR Daily

The sausage-maker published and promoted the video with the help of PressPage , a newsroom software platform that integrates with websites and makes updates and social media sharing easy. The software makes social media sharing possible and provides analytics, so Dlugopolski can see what is and how to shape future content. Johnsonville Sausage is searching for a spokesperson of unusual qualifications.

Wake of the Pandemic: Businesses Value the Role of PR and Communications More than Ever [Survey]

Sword and the Script

PR B2B public relations business of PR JOTW PR software PR surveysFollowing a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever.

PressPage newsroom software allows Jaeger-LeCoultre to maximize digital PR efforts

Presspage

Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833. NewClient,exclude,Jaeger-LeCoultre

Who Needs Brain Training Software When We Have the IPRRC?

Katie Paine's Measurement Blog

The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. Within these three days, there are so many ideas presented that your brain needs […]. appeared first on Paine Publishing. The Measurement Advisor

5 Factors to Consider When Comparing Marketing Automation Software

PR 20/20

Read on for five factors to consider when comparing software to get you on the road to the perfect solution. What if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? Oh wait … there is. It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it.

Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

5 Benefits of Using Brand Monitoring Software for Accelerated Business Growth

CivicFeed Insights

One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 1) Brand monitoring software can help you take advantage of market trends before your competitors even know a trend is emerging. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

7 Free or Low Cost Online PR Software Tools to Check Out

TrendKite

But there are a lot of additional activities that PR professionals and agencies must manage that fall outside of the scope of PR software. Of course, we believe that TrendKite offers the most robust and effective solution for media monitoring , competitive analysis, ROI calculation and PR reporting available. Fortunately, there are a bunch of great online tools designed to help with these other tasks. We’d like to introduce you to a few. Competitive PR Intelliegence Tool.

An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

Sword and the Script

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. This is a clever way to collect data about software providers from end-users. 5) Software Advice | @SoftwareAdvice (A Gartner company).

What Is The StoryBrand BrandScript One-Liner?

Axia PR

branding softwareAre you aware that business owners and companies are sometimes unaware of how to properly introduce their brands? When presented with a question of what your company does, it is tempting to blurt out a direct, non-persuasive response.

Marketing Automation Software Instructor - Atlanta, GA

Flack Me

Company: Marketo Location: Atlanta, Georgia Industry: Marketing - Other Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience