Expert insights. Personalized for you.
Marketers and sales teams have seen big results from software to help streamline their outreach. Over the past couple of decades, Customer Relationship Management (CRM) software has revolutionized the workflows of your peers in other departments ranging from sales and customer support to marketing and hiring/talent acquisition. Like most PR professionals, there’s a good chance you’ve been forced to use archaic software with terrible customer service. MORE
One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 1) Brand monitoring software can help you take advantage of market trends before your competitors even know a trend is emerging. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand. MORE
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience MORE
This concept has been fundamental to software development for years. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx Reading Time: 3 minutes You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is that planning is a guessing game. MORE
The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The post How Big the Market for PR Software? MORE
By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform. MORE
Here’s how PR software can help. A well-placed and well-timed earned media mention can be a big boon for PR teams. Earned media is a trusted source of information for your prospects and customers, seeing a positive mention might give the buyer just the nudge they need to act. Earned media also helps boost SEO efforts and provides great content for other marketing activities. It’s no wonder that PR pros spend so much time thinking about how to get more mentions. MORE
Being involved in the building of communication software , I met with many communication teams back in January and was aware of their good intentions. Most teams recognized the need to get rid of old software and inefficient ways of working. Know what you want from your PR software. It’s easy to find communication software. One approach is to ask the software teams themselves to help. PR software providers usually offer online demos. MORE
The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. Within these three days, there are so many ideas presented that your brain needs […]. appeared first on Paine Publishing. The Measurement Advisor MORE
1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. e) PRM: A Refreshing New Approach to PR Software via Zach Cutler & Propel. “To Welcome to the first PR technology summary ( PR tech sum ) of 2020. MORE
Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software. US Blog MORE
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time MORE
The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. Perhaps that’s part of the reason consumers were so angry with TurboTax this year. MORE
A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. I’ve used, tested and watch a lot of demos of PR technology products, and Notified is one of the most promising PR software products I’ve seen in a long time. The post Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing] appeared first on Sword and the Script. MORE
Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833. NewClient,exclude,Jaeger-LeCoultre MORE
With speech recognition software, some writers can add several thousand. Today the error rate of speech recognition software has improved to within a percentage point of a human being. Dragon Naturally Speaking is the only commercially available speech recognition software for consumers, mostly because it bought up all its competitors. Separating parts of speech with pauses (“It was… the… best of… times”) can confuse the software. MORE
Company: Marketo Location: Atlanta, Georgia Industry: Marketing - Other Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience MORE
Who needs PR software? Spoiler: All communicators MORE
But there are a lot of additional activities that PR professionals and agencies must manage that fall outside of the scope of PR software. Of course, we believe that TrendKite offers the most robust and effective solution for media monitoring , competitive analysis, ROI calculation and PR reporting available. Fortunately, there are a bunch of great online tools designed to help with these other tasks. We’d like to introduce you to a few. Competitive PR Intelliegence Tool. MORE
ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. ReviewMaxer improves funnel layout and design options. The new design, page header, and brand color options help companies further customize their review funnels. MORE
How PR software can help in-house PR pros and agencies work better together MORE
This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another. MORE
To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 The post PR software spend booms in 2018—what’s driving this growth? billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […]. MORE
Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience MORE
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time MORE
Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. When a PAC files with the FEC electronically, the type of software used to file the report is included. MORE
Company: The Samuel Roberts Noble Foundation, Inc. Location: Ardmore, Oklahoma Industry: New Media - Web Dev Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern Salary Range: $12 - $14 MORE
Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience. MORE
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time MORE
SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago). MORE
Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. The post AirPR Software Launches New Version of AirPR Analyst Platform appeared first on AirPR. MORE
The sausage-maker published and promoted the video with the help of PressPage , a newsroom software platform that integrates with websites and makes updates and social media sharing easy. The software makes social media sharing possible and provides analytics, so Dlugopolski can see what is and how to shape future content. Johnsonville Sausage is searching for a spokesperson of unusual qualifications. MORE
Company: Luckie Location: Duluth, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience MORE
Read on for five factors to consider when comparing software to get you on the road to the perfect solution. What if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? Oh wait … there is. It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. MORE
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. This is a clever way to collect data about software providers from end-users. 5) Software Advice | @SoftwareAdvice (A Gartner company). MORE
From spreadsheets to software: How to better manage your PR workflow MORE
When it comes to PR in the digital age, steer clear of fancy software. Why use media database software, when Excel works just fine? Why give all that up for online software that’s accessible from all over the world? Some pros might tell you that PR software will save you lots of time and money. Some PR pros believe that technologies have changed the industry. Social media, smartphones, mobile apps and instant communication influence consumers’ daily routines. MORE
Download The NALA Uses Cision PR Software to Establish Unique Client Base now. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. MORE
Software Related Topics Sword and the Script
OCTOBER 6, 2020
SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).
Cision
JANUARY 14, 2021
Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software. US Blog
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PR Daily
MARCH 9, 2019
With speech recognition software, some writers can add several thousand. Today the error rate of speech recognition software has improved to within a percentage point of a human being. Dragon Naturally Speaking is the only commercially available speech recognition software for consumers, mostly because it bought up all its competitors. Separating parts of speech with pauses (“It was… the… best of… times”) can confuse the software.
Onclusive
OCTOBER 10, 2017
Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. The post AirPR Software Launches New Version of AirPR Analyst Platform appeared first on AirPR.
Sword and the Script
JANUARY 28, 2020
A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. I’ve used, tested and watch a lot of demos of PR technology products, and Notified is one of the most promising PR software products I’ve seen in a long time. The post Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing] appeared first on Sword and the Script.
PR Daily
JULY 11, 2019
Marketers and sales teams have seen big results from software to help streamline their outreach. Over the past couple of decades, Customer Relationship Management (CRM) software has revolutionized the workflows of your peers in other departments ranging from sales and customer support to marketing and hiring/talent acquisition. Like most PR professionals, there’s a good chance you’ve been forced to use archaic software with terrible customer service.
|
Sword and the Script
FEBRUARY 4, 2020
1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. It’s worth pointing out despite making software for PR pros, enterprises like this are primarily technology companies and not typically PR experts. e) PRM: A Refreshing New Approach to PR Software via Zach Cutler & Propel. “To Welcome to the first PR technology summary ( PR tech sum ) of 2020.
Prezly
MAY 26, 2016
Being involved in the building of communication software , I met with many communication teams back in January and was aware of their good intentions. Most teams recognized the need to get rid of old software and inefficient ways of working. Know what you want from your PR software. It’s easy to find communication software. One approach is to ask the software teams themselves to help. PR software providers usually offer online demos.
Muck Rack
MAY 15, 2018
Who needs PR software? Spoiler: All communicators
PR Daily
JANUARY 27, 2015
The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. Perhaps that’s part of the reason consumers were so angry with TurboTax this year.
TrendKite
NOVEMBER 16, 2017
PR software won’t replace people doing the work, but it absolutely will change the skill requirements of those who get hired and retained
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Sword and the Script
JUNE 4, 2019
The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The post How Big the Market for PR Software?
Cision
MARCH 15, 2016
Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. When a PAC files with the FEC electronically, the type of software used to file the report is included.
Muck Rack
MARCH 8, 2019
How PR software can help in-house PR pros and agencies work better together
Axia PR
MAY 10, 2019
ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. ReviewMaxer improves funnel layout and design options. The new design, page header, and brand color options help companies further customize their review funnels.
Agility PR Solutions
MAY 22, 2019
To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 The post PR software spend booms in 2018—what’s driving this growth? billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […].
Sword and the Script
AUGUST 8, 2017
This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another.
PR Daily
MAY 18, 2016
When it comes to PR in the digital age, steer clear of fancy software. Why use media database software, when Excel works just fine? Why give all that up for online software that’s accessible from all over the world? Some pros might tell you that PR software will save you lots of time and money. Some PR pros believe that technologies have changed the industry. Social media, smartphones, mobile apps and instant communication influence consumers’ daily routines.
Muck Rack
JUNE 19, 2018
Free download: The complete guide to buying PR software
Muck Rack
DECEMBER 17, 2019
Free download: The essential guide to choosing PR software in 2020
Cision
OCTOBER 21, 2016
Download The NALA Uses Cision PR Software to Establish Unique Client Base now. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.
PR Daily
FEBRUARY 4, 2016
The sausage-maker published and promoted the video with the help of PressPage , a newsroom software platform that integrates with websites and makes updates and social media sharing easy. The software makes social media sharing possible and provides analytics, so Dlugopolski can see what is and how to shape future content. Johnsonville Sausage is searching for a spokesperson of unusual qualifications.
PR 20/20
OCTOBER 28, 2014
Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience.
TrendKite
MAY 30, 2017
Here’s how PR software can help. A well-placed and well-timed earned media mention can be a big boon for PR teams. Earned media is a trusted source of information for your prospects and customers, seeing a positive mention might give the buyer just the nudge they need to act. Earned media also helps boost SEO efforts and provides great content for other marketing activities. It’s no wonder that PR pros spend so much time thinking about how to get more mentions.
Presspage
MARCH 2, 2018
Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833. NewClient,exclude,Jaeger-LeCoultre
Katie Paine's Measurement Blog
MARCH 21, 2016
The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. Within these three days, there are so many ideas presented that your brain needs […]. appeared first on Paine Publishing. The Measurement Advisor
PR 20/20
DECEMBER 10, 2015
Read on for five factors to consider when comparing software to get you on the road to the perfect solution. What if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? Oh wait … there is. It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it.
Mindful Marketing
MAY 17, 2017
By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.
Sword and the Script
NOVEMBER 12, 2019
In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. This is a clever way to collect data about software providers from end-users. 5) Software Advice | @SoftwareAdvice (A Gartner company).
CivicFeed Insights
FEBRUARY 13, 2019
One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 1) Brand monitoring software can help you take advantage of market trends before your competitors even know a trend is emerging. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.
TrendKite
AUGUST 17, 2017
But there are a lot of additional activities that PR professionals and agencies must manage that fall outside of the scope of PR software. Of course, we believe that TrendKite offers the most robust and effective solution for media monitoring , competitive analysis, ROI calculation and PR reporting available. Fortunately, there are a bunch of great online tools designed to help with these other tasks. We’d like to introduce you to a few. Competitive PR Intelliegence Tool.
Flack Me
AUGUST 26, 2015
Company: Marketo Location: Atlanta, Georgia Industry: Marketing - Other Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
AUGUST 7, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time
Flack Me
MAY 15, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time
Flack Me
APRIL 13, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time
Flack Me
FEBRUARY 26, 2015
Company: The Samuel Roberts Noble Foundation, Inc. Location: Ardmore, Oklahoma Industry: New Media - Web Dev Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern Salary Range: $12 - $14
Frederik Vincx
FEBRUARY 16, 2016
This concept has been fundamental to software development for years. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx Reading Time: 3 minutes You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is that planning is a guessing game.
Flack Me
SEPTEMBER 18, 2015
Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
SEPTEMBER 3, 2015
Company: Luckie Location: Duluth, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience
Flack Me
MAY 11, 2015
Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience
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