Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]

Sword and the Script

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. iSentia is an all-in-one PR software tool based in Australia. The post Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR

PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Estimating PR software pricing. The post PR Software Pricing Estimates [PR Tech Sum] appeared first on Sword and the Script.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. The post Best PR Software: Comparison [2021] appeared first on Prowly Magazine.

SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

3 Ways PR Software Saves PR Teams Time and Money

Cision

Learn the time- and cost-saving benefits of PR software. US Blog

9 Corporate Characteristics to Look for When Buying Public Relations Software

Sword and the Script

The PR software market has evolved to the point there are more considerations than just the features and functions. What I mean by that is most PR software tools on the market will do 80-90% of what you want. I divide equity ownership in PR software into five categories: Startups.

How to make your PR outreach on LinkedIn more effective using automation software

Agility PR Solutions

The post How to make your PR outreach on LinkedIn more effective using automation software appeared first on Agility PR Solutions. Today’s PR pros have something of a conundrum on their hands when it comes to choosing platforms for outreach purposes.

PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. 47: Zach Cutler Co-founder and CEO at Propel

Sword and the Script

Zach Cutler says he built a $1 million PR agency by age 28 and when he couldn’t find a PR software product for managing the work that he liked, he started developing one. The idea that PR software is like customer relationship management (CRM) for public relations has been around for a while.

From spreadsheets to software: How to better manage your PR workflow

Muck Rack

From spreadsheets to software: How to better manage your PR workflow

PR Software Benefits: What is PR Software & Why Should You Care

Prowly

The post PR Software Benefits: What is PR Software & Why Should You Care appeared first on Prowly Magazine. We live in a “There’s an app for that” world, where simple tech solutions for everything are within easy reach.

Competition Among All-in-One PR Software Tools Heats Up [PR Tech Sum]

Sword and the Script

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings.

Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. PR Social Media Intrado media monitoring Notified PR software PR tech PR tech briefing social media marketing TVEyes

PR challenges CRM software can solve

Agility PR Solutions

The post PR challenges CRM software can solve appeared first on Agility PR Solutions. PR is an advanced industry, present worldwide. However, there are many hurdles in the process of public relations, and PR agents have to deal with them all the time.

Getting CFO Buy-In for Your PR and Marketing Software

Cision

How to make the case for investing in better PR technology. US Blog

4 types of software that are critical for public relations teams

Agility PR Solutions

However, that does not mean to say that software will have the same positive impact regardless of industry. The post 4 types of software that are critical for public relations teams appeared first on Agility PR Solutions.

Announcing Print on Muck Rack’s public relations management (PRM) software

Muck Rack

Announcing Print on Muck Rack’s public relations management (PRM) software

Print 97

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. The post AirPR Software Launches New Version of AirPR Analyst Platform appeared first on AirPR.

New G2 study finds software buyers will spend more in 2022, with 86% turning to peer reviews

Agility PR Solutions

New research from software marketplace G2 reveals signs of accelerated technology adoption, shorter buying cycles, and a shift away from traditional resources.

5 productivity tools and software essential for digital marketers in 2022

Agility PR Solutions

The post 5 productivity tools and software essential for digital marketers in 2022 appeared first on Agility PR Solutions. Did you realize that the US alone has almost 30 million small-scale businesses? With such a high number, business owners want a competitive advantage.

PR Software Vendors Wrestle with Cybersecurity [PR Tech Sum]

Sword and the Script

1) Security risk and ransomware visits PR software vendors. TVEyes wasn’t the only PR software company to feel the pinch of cybersecurity risks recently. e) PRM: A Refreshing New Approach to PR Software via Zach Cutler & Propel. “To

‘Amazing’ Cision Communications Cloud Named a Leader in PR and Marketing Communications Software

Cision

Find out why G2 named the next-gen Cision Communications Cloud a leader in PR software. US Blog

How dictation software can accelerate your writing

PR Daily

With speech recognition software, some writers can add several thousand. Today the error rate of speech recognition software has improved to within a percentage point of a human being. Dragon Naturally Speaking is the only commercially available speech recognition software for consumers, mostly because it bought up all its competitors. Separating parts of speech with pauses (“It was… the… best of… times”) can confuse the software.

Meet the Muck Rack team: Get to know Bryan Hyshka, senior software engineer

Muck Rack

Meet the Muck Rack team: Get to know Bryan Hyshka, senior software engineer

Who needs PR software? (Spoiler: All communicators)

Muck Rack

Who needs PR software? Spoiler: All communicators

Why your PR team needs CRM software

PR Daily

Marketers and sales teams have seen big results from software to help streamline their outreach. Over the past couple of decades, Customer Relationship Management (CRM) software has revolutionized the workflows of your peers in other departments ranging from sales and customer support to marketing and hiring/talent acquisition. Like most PR professionals, there’s a good chance you’ve been forced to use archaic software with terrible customer service.

Buying PR Software: How to Choose the Best One for Your Needs

Prowly

Either way, your next move has become crystal clear: it’s finally time to look into buying PR software. The post Buying PR Software: How to Choose the Best One for Your Needs appeared first on Prowly Magazine. Congratulations!

Political Campaign Management: How to Use Prowly PR Software

Prowly

The post Political Campaign Management: How to Use Prowly PR Software appeared first on Prowly Magazine. Anyone who works on a political campaign knows the importance of building, organizing, and maintaining dialogues with media contacts.

7 Press Room Software Providers to Consider for News Publishing

Prowly

The post 7 Press Room Software Providers to Consider for News Publishing appeared first on Prowly Magazine.

Zack Jenkins Named to Prestigious List of Software Sales Executives

Critical Mention

NEW YORK — Zack Jenkins, Senior Vice President of Sales and Account Management at Critical Mention—the leading all-in-one media monitoring and intelligence platform—has been named to The Software Report’s list of The Top 25 Software Sales Executives of 2021.

McAfee partners with Peloton on software bug warning, 9 drivers of brand authenticity, and Southwest explains grounded flights

PR Daily

McAfee partners with Peloton to announce software vulnerability. We sent our vendor disclosure with full details on March 2, 2021—shortly after, Peloton confirmed the issue and subsequently released a fix for it in software version “PTX14A-290”.

Free download: The essential guide to choosing PR software in 2020

Muck Rack

Free download: The essential guide to choosing PR software in 2020

Free download: The complete guide to buying PR software

Muck Rack

Free download: The complete guide to buying PR software

TurboTax makers apologize for software changes

PR Daily

The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. Perhaps that’s part of the reason consumers were so angry with TurboTax this year.

How PR software can help in-house PR pros and agencies work better together

Muck Rack

How PR software can help in-house PR pros and agencies work better together

Why Use PR Outreach Software (w/ Best Tools To Choose From)

Prowly

Thankfully, PR outreach software can help to streamline the process and maximize your chances of getting coverage. The post Why Use PR Outreach Software (w/ Best Tools To Choose From) appeared first on Prowly Magazine.

6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews)

Prowly

Companies like ASUS, IKEA, and Spotify have already trusted Prowly PR software to meet their most demanding PR needs. The post 6 Reasons Why You Should Choose Prowly PR Software (w/ Reviews) appeared first on Prowly Magazine.

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The post How Big the Market for PR Software?

Cision PAC Software Remains Most Trusted for FEC Filing

Cision

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. When a PAC files with the FEC electronically, the type of software used to file the report is included.

NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another.

Axia announces new layout enhancements for its review management software

Axia PR

ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. ReviewMaxer improves funnel layout and design options. The new design, page header, and brand color options help companies further customize their review funnels.