SEO Software Company SEMrush Moves into PR with Prowly Acquisition [PR Tech Sum]

Sword and the Script

SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

How dictation software can accelerate your writing

PR Daily

With speech recognition software, some writers can add several thousand. Today the error rate of speech recognition software has improved to within a percentage point of a human being. Dragon Naturally Speaking is the only commercially available speech recognition software for consumers, mostly because it bought up all its competitors. Separating parts of speech with pauses (“It was… the… best of… times”) can confuse the software.

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Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]

Sword and the Script

A search of several review sites – G2, Capterra, TrustRadius and Software Advice – did not produce any reviews at the time of this writing. I’ve used, tested and watch a lot of demos of PR technology products, and Notified is one of the most promising PR software products I’ve seen in a long time. The post Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing] appeared first on Sword and the Script.

From spreadsheets to software: How to better manage your PR workflow

Muck Rack

From spreadsheets to software: How to better manage your PR workflow

Why your PR team needs CRM software

PR Daily

Marketers and sales teams have seen big results from software to help streamline their outreach. Over the past couple of decades, Customer Relationship Management (CRM) software has revolutionized the workflows of your peers in other departments ranging from sales and customer support to marketing and hiring/talent acquisition. Like most PR professionals, there’s a good chance you’ve been forced to use archaic software with terrible customer service.

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

Since 2012, AirPR Software has provided PR and content marketing professionals with reporting and analytics that actually matter to the C-Suite and core stakeholders. For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. The post AirPR Software Launches New Version of AirPR Analyst Platform appeared first on AirPR.

PR software speed dating

Prezly

Being involved in the building of communication software , I met with many communication teams back in January and was aware of their good intentions. Most teams recognized the need to get rid of old software and inefficient ways of working. Know what you want from your PR software. It’s easy to find communication software. One approach is to ask the software teams themselves to help. PR software providers usually offer online demos.

Who needs PR software? (Spoiler: All communicators)

Muck Rack

Who needs PR software? Spoiler: All communicators

Will PR Software Take Your Job?

TrendKite

PR software won’t replace people doing the work, but it absolutely will change the skill requirements of those who get hired and retained

TurboTax makers apologize for software changes

PR Daily

The Deluxe version of the software no longer includes Schedules C, D, E and F, which means that customers who have to fill out those forms to do their taxes have to buy a more expensive version of the software. Tax season is unpleasant enough—customers don’t need tax preparation companies making it worse with their sneaky fees and unnecessary charges. Perhaps that’s part of the reason consumers were so angry with TurboTax this year.

How Big the Market for PR Software? PR Tech Sum: Burton-Taylor, Cision, Muck Rack, Critical Mention, Talkwalker

Sword and the Script

The PR tech sum is one of three ways I’m working on developing broader exposure of PR software including product reviews and PR tech briefings. 1) PR software market estimated at $4 billion. Consulting firm Burton-Taylor published a report that benchmarks market size and market share for a category of technology the company describes as “Media Intelligence and PR Software.” The post How Big the Market for PR Software?

How PR software can help in-house PR pros and agencies work better together

Muck Rack

How PR software can help in-house PR pros and agencies work better together

Axia announces new layout enhancements for its review management software

Axia PR

ReviewMaxer, Axia Public Relations’ online review management software that monitors, collects, and promotes online reviews, now offers additional layout options for the review funnel function. ReviewMaxer improves funnel layout and design options. The new design, page header, and brand color options help companies further customize their review funnels.

Cision PAC Software Remains Most Trusted for FEC Filing

Cision

Trust the software that more corporations, trade associations, membership organizations and labor unions used to file their 2015 year-end disclosure reports with the FEC than any other vendor software: Cision (formerly Vocus) PAC compliance software. Cision is used more than every vendor aside from the free FECfile software. When a PAC files with the FEC electronically, the type of software used to file the report is included.

PR software spend booms in 2018—what’s driving this growth?

Agility PR Solutions

To the delight of PR service providers—and indicative of their increasing value to the public relations industry—spend on media intelligence software and information solutions by PR pros surged to over $4.1 The post PR software spend booms in 2018—what’s driving this growth? billion in 2018, according to a new report from Burton-Taylor International Consulting, part of the TP ICAP group. This figure represents double-digit growth from the prior year. […].

NewsAI:  An Impressive New PR Software Tool [Product Review]

Sword and the Script

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. NewsAI PR Software Pricing. The post NewsAI: An Impressive New PR Software Tool [Product Review] appeared first on Sword and the Script. If there’s one frustration every PR pro faces at one point or another. It’s the media pitch met with silence. Even the best media relations pros – with well-researched pitches – face the dilemma of no response one time or another.

7 reasons to avoid PR software at all costs

PR Daily

When it comes to PR in the digital age, steer clear of fancy software. Why use media database software, when Excel works just fine? Why give all that up for online software that’s accessible from all over the world? Some pros might tell you that PR software will save you lots of time and money. Some PR pros believe that technologies have changed the industry. Social media, smartphones, mobile apps and instant communication influence consumers’ daily routines.

Free download: The complete guide to buying PR software

Muck Rack

Free download: The complete guide to buying PR software

Free download: The essential guide to choosing PR software in 2020

Muck Rack

Free download: The essential guide to choosing PR software in 2020

The NALA: Cision’s PR Software Earns Agency Clients More Media Coverage

Cision

Download The NALA Uses Cision PR Software to Establish Unique Client Base now. Garnering earned media coverage is a key goal for every public relations firm. But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either.

Newsroom software boosts sausage maker's PR and recruiting

PR Daily

The sausage-maker published and promoted the video with the help of PressPage , a newsroom software platform that integrates with websites and makes updates and social media sharing easy. The software makes social media sharing possible and provides analytics, so Dlugopolski can see what is and how to shape future content. Johnsonville Sausage is searching for a spokesperson of unusual qualifications.

Marketing Automation Software: How Top Solutions Stack Up

PR 20/20

Marketing automation software is an integral component within an organization’s tech stack, as it supports core business goals, such as optimized marketing and sales alignment, improved lead-to-sale conversion and an enhanced customer experience.

How PR Software Amplifies Your Earned Media Efforts

TrendKite

Here’s how PR software can help. A well-placed and well-timed earned media mention can be a big boon for PR teams. Earned media is a trusted source of information for your prospects and customers, seeing a positive mention might give the buyer just the nudge they need to act. Earned media also helps boost SEO efforts and provides great content for other marketing activities. It’s no wonder that PR pros spend so much time thinking about how to get more mentions.

PressPage newsroom software allows Jaeger-LeCoultre to maximize digital PR efforts

Presspage

Jaeger-LeCoultre has been a fully owned subsidiary of the Swiss luxury group Richemont since 2000. The brand has hundreds of inventions and over a thousand calibers to its name, including the world’s smallest caliber, one of the world’s most complicated wristwatches and a timepiece of near-perpetual movement. Jaeger-LeCoultre is a Swiss luxury watch and clock manufacturer based in Le Sentier, Switzerland and founded by Antoine LeCoultre in 1833. NewClient,exclude,Jaeger-LeCoultre

Who Needs Brain Training Software When We Have the IPRRC?

Katie Paine's Measurement Blog

The post Who Needs Brain Training Software When We Have the IPRRC? Please note: This piece originally appeared as a free article in the late March 2016 edition of The Measurement Advisor newsletter. This three-day idea fest that takes place in Miami every spring is organized by Don Stacks of the University of Miami. Within these three days, there are so many ideas presented that your brain needs […]. appeared first on Paine Publishing. The Measurement Advisor

5 Factors to Consider When Comparing Marketing Automation Software

PR 20/20

Read on for five factors to consider when comparing software to get you on the road to the perfect solution. What if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? Oh wait … there is. It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it.

An Overview of Business Software Review Sites for Marketing Leaders in B2B Tech

Sword and the Script

In its latest software update, the media monitoring tool Talkwalker says it’s now pulling data from more than 100 review sites. Business Software Review Sites to Watch. The company has started offering a product for software buyers to manage software spending, contracts, accounts and compliance. This is a clever way to collect data about software providers from end-users. 5) Software Advice | @SoftwareAdvice (A Gartner company).

5 Benefits of Using Brand Monitoring Software for Accelerated Business Growth

CivicFeed Insights

One way to stay on top of brand mentions is to use powerful brand monitoring software. If you are considering using brand tracking software to grow your company’s online reputation, the following are five benefits you can enjoy. 1) Brand monitoring software can help you take advantage of market trends before your competitors even know a trend is emerging. 2) Using brand analysis software allows you to reduce the effects of harmful content about your brand.

Demand Grows For Media Intelligence and PR Information and Software

Mindful Marketing

By Seedepth But new players are forcing change – going well beyond media monitoring – in the PR industry A new report was recently issued by Burton-Taylor International Consulting indicating that in 2016, global spend on Media Intelligence and PR information & software was up 6.55%, as demand topped USD3b in the industry, for the first time. The post Demand Grows For Media Intelligence and PR Information and Software appeared first on SeeDepth PR Analytics Platform.

7 Free or Low Cost Online PR Software Tools to Check Out

TrendKite

But there are a lot of additional activities that PR professionals and agencies must manage that fall outside of the scope of PR software. Of course, we believe that TrendKite offers the most robust and effective solution for media monitoring , competitive analysis, ROI calculation and PR reporting available. Fortunately, there are a bunch of great online tools designed to help with these other tasks. We’d like to introduce you to a few. Competitive PR Intelliegence Tool.

Marketing Automation Software Instructor - Atlanta, GA

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Company: Marketo Location: Atlanta, Georgia Industry: Marketing - Other Career Level: Senior Level Career (10+ yrs experience) Minimum Education: Bachelor's Job Status: Full Time Salary Range: Commensurate with Experience

Information Security Software Engineer - Baltimore, MD

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Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Other Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

QA Software Analyst/ Product Specialist - Baltimore, MD

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Company: Agora, Inc. Location: Baltimore, Maryland Industry: Not Specified Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time

Lead Software Engineer - Baltimore, MD

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Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time

Software Programming Intern - Ardmore, OK

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Company: The Samuel Roberts Noble Foundation, Inc. Location: Ardmore, Oklahoma Industry: New Media - Web Dev Career Level: Student (undergraduate/graduate) Minimum Education: Some College Completed Job Status: Intern Salary Range: $12 - $14

Agile PR: planning lessons from software teams

Frederik Vincx

This concept has been fundamental to software development for years. The post Agile PR: planning lessons from software teams appeared first on Frederik Vincx Reading Time: 3 minutes You’ve spent weeks (and a hefty budget) laying the foundation. Every option’s been explored, every potential eventuality analyzed. So why, halfway into the project, do you find yourself behind schedule, under-performing, and over-budget? The problem is that planning is a guessing game.

Director, Software Engineering - Los Angeles, CA

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Company: iCrossing, Inc. Location: Los Angeles, California Industry: Advertising - Management Career Level: Management (Manager/Director of Staff) Job Status: Full Time Salary Range: Commensurate with Experience

VP Technology - VP Software Development - Duluth, GA

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Company: Luckie Location: Duluth, Georgia Industry: Not Specified Career Level: Senior Level Career (10+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

IRIS Software QA Analyst - Baltimore, MD

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Company: Agora, Inc. Location: Baltimore, Maryland Industry: New Media - Web Dev Career Level: Mid Level Career (5+ yrs experience) Minimum Education: None Required Job Status: Full Time Salary Range: Commensurate with Experience

Lead Software Engineer - AEM (Adobe Experience Manager) - Reston, VA

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Company: icrossing Location: Reston, Virginia Industry: Not Specified