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New products and problems across PR software land [PR Tech Sum 60]

Sword and the Script

Three PR software providers are getting a jump on the new year with AI-infused products for professional communicators; Bloomberg reports on more struggles for Cision The challenge with generative AI is probability. That landed with me because most of my paid work is anuran B2B SaaS and software. And now on with the PR Tech Sum.

Software 176
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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

If you enjoyed this post, you might also like: Only 5% of B2B buyers are in market today; but where did that statistic come from The post The surprising 10 ‘decisions drivers’ that factor into B2B software deals appeared first on Sword and the Script.

B2B 180
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The tide of news in PR software is slowing [PR Tech Sum 59]

Sword and the Script

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent. Let’s talk.

Software 157
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Will chatbots be the primary interface for PR software [PR Tech Sum No. 61]

Sword and the Script

Summary of news from PR software vendors: SignalAI rolls out a chatbot; Dazzle unveils 2.0; PRophet adds influencer marketing PRophet, which develops software for public relations that centers on pitching, said it added influencer marketing to its tool. PRophet takes a different approach to finding media contacts to pitch.

Software 165
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Best PR Crisis Management Software Comparison: 6 Options to Consider

Prowly

Here's the thing: in today's world, where a single tweet can turn into tomorrow's headline, having the right crisis management software isn't just nice to have it's essential. Key info on the best crisis management tools: prices, pros and cons Benefits of using crisis management tools How to choose crisis management software for your team?

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How to Choose the Best Reputation Management Software? (+ Examples)

Prowly

What is reputation management software A reputation management platform is a tool that will help you maintain and enhance your online presence. Use Prowly's all-in-one software to follow mentions and analyze sentiment. Try Prowly free for 7 days now or keep reading to learn more. How does it work?

Software 104
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Best PR Software: Comparison [2021]

Prowly

As more and more PR professionals like you realize their need the turn to PR automation for their day-to-day PR tasks, several serious PR software contenders are on the scene for their consideration in 2021. If you’re on the lookout for PR software, you might have already heard about PR tools like: Cision Muck Rack […].