ImPRessions - Crenshaw Communications

MAY 28, 2019

I started thinking about fanship recently while representing my agency at the 2019 PROI Global Summit, where celebrated marketing strategist David Meerman Scott delivered a keynote address on how fans are made and maintained. Don’t worry if users adapt your product. It’s not enough to own the obvious product attributes.

Brand 249

Brand Branding Insurance Insurance 249

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. A maturing startup acquired another vendor in a different category.

Corporate 95

Corporate B2B Company Marketing 95

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Entertainment options are everywhere, and crafting a business story designed to promote a product or service doesn’t always measure up. On the PR agency side, we serve many masters. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. Forget the chronology.

Storytelling 140

Storytelling How To Software Small Business 140

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Mindful Marketing

FEBRUARY 15, 2017

A product or service without customers is a moot point. Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? That depends.

Agency 50

Agency Crisis Communications Measurement Analytics 50

Shift Communications

APRIL 13, 2022

What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. And definitely re-share employee, customer, or advocate posts, as LinkedIn’s algorithm heavily favors individual posts. So many (like Product Pages, Life and LinkedIn Live) are underutilized.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Products: media monitoring & reporting, media outreach, short video demo. The review above is based on the startup’s product and I thought it looked pretty good at the time.

Technology 93

Technology Software Resources Pitching 93

5W PR

JULY 15, 2020

. • Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Why users should care about the products and how it can improve their lives with them. .

How To 176

How To Media Guidelines Pitching 176

Sword and the Script

AUGUST 6, 2019

Later in July, it announced it has integrated those two products into the Cision platform. While individual point products may be better in their respective niche, no other company currently has the breadth of products PR pros might need on one platform. 2) Cision integrates TrendKite and Faclon.io. What does the company do?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Marketing is focused on promoting a product or service in order to sell it.

Interviews 99

Interviews Publicity Technology Social Media 99

5W PR

FEBRUARY 8, 2021

Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment. The post Customer-Centric Engagement Success appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Customer Service 88

Customer Service Policies Analysis Training 88

PR in High Definition

FEBRUARY 23, 2024

Companies may find it necessary to invest in programmes that equip employees with the skills to collaborate with AI systems, ensuring that technology enhances their productivity. Companies may now be more inclined to evaluate the impact of AI on their employees and society at large, taking steps to mitigate negative consequences.

Ethics 62

Ethics Television Film Technology 62

Sword and the Script

APRIL 14, 2020

>>> Can your agency bring big ideas and execute? Apply “Deep thinking and intellectual rigor” Deep thinking – isn’t that the definition of thought leadership. Distribution means “broadly and effectively” (40%); engaged employees in amplification (31%); and paid for some promotion (11%). Give our services a try.

Leadership 191

Leadership B2B Marketing Study 191

Cision

MAY 31, 2017

To establish your product or service as superior, work with an industry expert to produce guest-contributed content for your brand’s blog. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. It’s better to remain attentive and friendly to avoid alienating consumers.

Consumer 243

Consumer Brand Branding How To 243

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” But, I get it’s a term people use and for some, it’s definitely applicable. You think about product offerings.

How To 171

How To Web Meeting Employee 171

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. She also worked for an agency, a website and a radio station, where she stayed for seven years working in marketing and non-traditional revenue programs.

Meeting 83

Meeting Radio Travel Television 83

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

The tech space is a crowded category with more startups entering every day, so in order to compete, companies must differentiate their product or service. Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. Linkfluence was founded in 2006 has 150 employees in seven offices, with headquarters in Paris. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106

Media SEO Analytics Analysis 106

ISEBOX

OCTOBER 13, 2016

While it’s taking the FDA awhile to issue regulations on healthcare PR and marketing efforts online, the Agency did release lengthy Guidance on compliance in January 2014. Anything that falls under the definition of “interactive promotional media” is content, including blogs, blog comments, website material and – yes – social media posts.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

PR in High Definition

JUNE 28, 2022

On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. Websites should showcase a brand and its purpose, as well as be a source of information – both for the service/product being offered and the wider market the organisation operates within.

Reputation 62

Reputation Media SEO Case Study 62

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Communications Conversations

AUGUST 21, 2018

My current role is twofold – I assist with PR on the product side of Best Buy, meaning I work with our merchants and vendors on launches of new products, key drive times, promotions, etc. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR?

Sports 113

Sports Retail Local Report 113

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. A team should be comfortable promoting a product or service, not worried about having to make any moral compromises.

Reputation 62

Reputation Measurement Leadership Examples 62

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it.

Airlines 120

Airlines Exercises Fashion Print 120

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. I’ve spoken to Mr. Croll recently and he’s given me a close look at the product.

Software 119

Software Case Study Advertising Advertising 119

Shift Communications

AUGUST 18, 2015

A little over four years ago, I kicked off my public relations career at a small boutique agency in San Francisco. During my two years with the company, I started to realize that I definitely felt partial towards my B2B accounts. A happy employee is a generally a more productive and engaged one. Megan Nemeh.

Groups 60

Groups B2B Employee Policies 60

ISEBOX

OCTOBER 19, 2016

Marketers know that social media isn’t just a trend: It’s indispensable to brand identity and product promotion. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e.,

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Shift Communications

JANUARY 12, 2018

Begin by understanding the types of experiences your audience relates to and bring them to life by integrating your product and messages with a relevant activity or authentic moment in time. The post 2018 Predictions: Consumer PR Edition appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

DECEMBER 4, 2018

As a percentage of revenue , B2B product organizations invest 6.3% The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Those statistics track closely to the 4Ps of Marketing – product, price, place and promotion.

Survey 104

Survey Marketing B2B Content Marketing 104

Polaris

SEPTEMBER 4, 2014

In many cases, they’re actually in the business of selling media lists and related PR products. Sharing the pros and cons of holding regular town hall meetings with employees, or. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time.

Publicity 100

Publicity Interviews Reputation Construction 100

PR in High Definition

FEBRUARY 28, 2019

Showpad , the all-in-one platform for sales enablement, has awarded its PR budget for Germany, Austria and Switzerland to pan-European PR agency Firefly Communications Group. Sales employees can use the interaction data to optimise their sales conversations and ensure a better buying experience for the customer.

Communications 74

Communications System Training Data 74

Sword and the Script

MARCH 8, 2016

By definition, averages pose pitfalls in data interpretation. In-house PR salaries historically have tended to be higher than those of agencies, but I’d venture the in-house samples tend to be smaller and of uniformly greater experience: In-house: $130,000. PR agency: $84,500. 6 Ways to Get More from your PR Agency.

Survey 60

Survey Tourism Airlines Financial 60