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The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. In the sports industry, athletes and teams require the support of the public and other organizations. The post The Importance of Sports PR appeared first on. PR is all about managing relationships.

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Sports Public Relations: How to Do Sports PR (w/ Examples)


The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations.

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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

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Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. The post Notable Sports PR Misfires in 2019 appeared first on. We’re not ranking them or comparing them, only looking to see what we can learn from them.

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Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

What is an athlete’s obligation to the sport that helped make her a star (she’s the world’s highest paid female in sports)? Do the media have an inalienable right to put athletes up against the wall at the pleasure of sports fans? I think it’s very important in developing our sport, in promoting our sport.”

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Higher Ed's Big Gamble on Sports Betting

Mindful Marketing

So why are some universities encouraging their own students to try sports betting? Supreme Court legalized sports gambling in May of 2018, the doors swung wide open for all kinds of institutions to enter partnerships with oddsmakers. Corporate sponsorships often have helped bridge such fiscal divides, but when the U.S.

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PR tactics sports marketers can use to keep clients out of political controversies

Agility PR Solutions

Sports fanatics in our business often are so excited when they are assigned to or suggest a sports marketing mega-project to a client that they often fail to consider the downsides that might occur, which are many. The downsides have always been there, punctuated by the misbehavior of athlete spokespersons.

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