Institute for Public Relations

NOVEMBER 12, 2024

It was a year of ongoing changes at the box office and in sports media, intersecting with national elections. Small is Big… Few expected the second weekend of the $200 million budgeted film Joker: Folie … Continue reading 2024 and the Changing World of Entertainment and Sport PR Measures →

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Sports Measurement Film Examples 75

Agility PR Solutions

MARCH 5, 2025

And the 2026 Winter Olympic Games in Italy has already had its share of controversies. […] The post Mega sporting events need mega-defensive PR strategies first appeared on Agility PR Solutions.

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Sports Strategy Media Media Relations 78

PRSay

OCTOBER 25, 2024

14, during PRSSA’s ICON 2024, Chodzko was on a panel discussing news releases in sports PR. In recent years, we’ve seen major newspapers cut back their sports departments, and more blogs/fan sites appear. Here, he discusses maintaining strong relationships with the media… What trends are shaping sports communications today?

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The Resolution Blog

DECEMBER 12, 2022

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

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Sports Brand Branding Interviews 156

Agility PR Solutions

JUNE 29, 2021

You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The post How can brands capitalize on a ‘Summer of sport’? appeared first on Agility PR Solutions.

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PR for Anyone

NOVEMBER 12, 2024

A trailblazing leader, Kim has a rich history in corporate responsibility and social equity, being recognized by top organizations like Adweek, Sports Business Journal, and Savoy Magazine. Kim Davis is the Executive Vice President of Social Impact, Growth Initiatives, and Legislative Affairs at the NHL.

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PR for Anyone

DECEMBER 11, 2024

From being one of the first women to host major sports programming to advocating for causes close to her heart, Hannah’s journey is a testament to perseverance and purpose. Breaking New Ground in Sports Broadcasting Hannahs career is a masterclass in resilience. Hannah didnt stop at breaking barriers in sports broadcasting.

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Sports Community Education Journalism 130

Mark My Words

NOVEMBER 11, 2024

So who better to talk about the biggest sporting stunt of the year, Mike Tyson’s fight against Jake Paul, which will be streamed into 300m homes via Netflix this weekend? And, Netflix’s lavish promotion aside, it feels more like a sham or a circus than a genuine sporting event. But it’s not entirely sport, is it?

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Sports Radio Reputation Creativity 60

Steve Barrett on PR

SEPTEMBER 7, 2023

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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Sports Marketing Community Blogging 128

Agility PR Solutions

OCTOBER 27, 2021

As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” The post Sports influencers: Why only considering current stars as athlete spokespersons should be avoided appeared first on Agility PR Solutions.

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Sports Report Branding Brand 147

PR for Anyone

NOVEMBER 13, 2024

Hockey has long been seen as an exclusive sport, with barriers to entry that make it difficult for many communities to get involved. Whether you’re a lifelong fan or someone whos just starting to look at hockey, this episode provides an inspiring look at how the NHL is making real strides in building a more inclusive, welcoming sport.

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Sports Leadership Community Financial 130

Agility PR Solutions

AUGUST 24, 2021

One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers to consider other promotional tie-ins. The athletes […].

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Sports Marketing Analysis Trends 140

Agility PR Solutions

DECEMBER 21, 2022

The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

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Agility PR Solutions

OCTOBER 16, 2024

Games, whether actual sports, fun trivia, or mobile games, resonate with the audiences. They have the power to gather and unite people. So, ever thought of incorporating games into your public relations campaigns? Enter gamification, one of the PR trends in 2024 forecasted by business leaders.

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Sports Mobile Trends Publicity 110

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

Prowly

SEPTEMBER 11, 2023

There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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Sports Writing Examples How To 104

5W PR

MARCH 22, 2025

Making winter sports accessible to everyone takes dedication, planning, and effective communication. These programs provide specialized equipment, trained instructors, and modified teaching techniques to help people with disabilities participate fully in winter sports.

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Strategy Sports Training Transportation 78

The Resolution Blog

MARCH 6, 2023

Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

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Deirdre Breakenridge

JANUARY 13, 2020

As she continues her undergraduate degree, Nicole is focusing on potential careers in public relations, sports or entertainment broadcasting, as well as media relations and content creation. Nicole Morin, UMASS at Amherst Student. Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media!

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Video Sports Journalism Education 339

ImPRessions - Crenshaw Communications

JULY 10, 2020

During the shutdown Erika Nardini, the CEO of Barstool Sports, started a podcast from her perspective as a CEO of one of the fastest-growing sports publishers. Hosted by MarketingProfs, this podcast delivers actionable insights and real advice to help professionals market smarter. .

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Agility PR Solutions

JUNE 24, 2024

So will sports marketing sponsors that are spending millions of dollars to become official Olympic sponsors of “this and that” or “that and this,” hoping that their investments will result in […] The post The approaching Olympics means it’s stress time for sports marketing sponsors appeared first on Agility PR Solutions.

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Agility PR Solutions

OCTOBER 22, 2024

Nearly sixteen years ago the Boston Breakers were officially unveiled as Massachusetts’ only professional women’s sports team, inspiring young female athletes who idolized players like Heather O’Reilly and Kristine Lilly. To any little soccer girl like myself, the Breakers were just cool… and effortlessly so.

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Sports Marketing Branding Brand 86

Steve Barrett on PR

MARCH 7, 2025

Tapping into the passion of sports is proving lucrative for brands who want to engage with stakeholders including consumers, employees, customers and shareholders in a relatively uncontroversial space.

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Agility PR Solutions

MAY 7, 2025

But his recent CBS Sunday Morning interview even caught the attention of people who dont follow sports. Ornery, unhelpful, bored, antagonistic are better ways to describe his relationship with the media. And it wasnt anything he saidor didnt say.

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Agility PR Solutions

APRIL 11, 2024

These self-proclaimed know-it-alls, like most PR people, say that they have all the answers.

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Sports Crisis Media Relations Media 100

Bianchi Biz Blog

DECEMBER 5, 2024

Today FM – Music, Entertainment, News & Sport broadcast nationally. Ireland is a sports mad country , where football (soccer), rugby, golf, boxing, horse racing and other sports enjoy a large and passionate following. The All Ireland Football Final in July is the highlight of the Irish sporting calendar.

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Radio Sports Marketing Local 83

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. The early days of sports apparel were primarily driven by functionality, with little emphasis on aesthetics.

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Fashion Sports Technology Apparel 86

PRSay

FEBRUARY 8, 2023

I’m reminded of the emotional power of sports and their unrivaled ability to unite and inspire. I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown. I vividly remember the last interview question: Why did I want to work in sports? I knew I loved sports.

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5W PR

MAY 1, 2025

PR materials should reference peer-reviewed studies that support these claims, such as research published in the Journal of Sports Science showing comparable muscle protein synthesis between pea and whey protein. This adds credibility to your messaging and provides journalists with quotable sources for their coverage.

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Agility PR Solutions

MAY 21, 2024

You don’t have to be a basketball fan to be aware of Caitlin Clark, the phenom Iowa graduate who is already making plenty of noise in the WNBA—and a lot of that noise is coming from cash registers across the country, where ticket sales are exploding, both at her new team’s Indiana home court and […] The post “Caitlin-mania” has elevated women’s (..)

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5W PR

JUNE 16, 2025

Start by creating a detailed media list targeting local news outlets, travel publications, winter sports magazines, and lifestyle blogs. According to Sprout Social, winter sports enthusiasts are 72% more likely to engage with social media content featuring festival activities compared to standard resort promotions. for every $1 spent.

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Strategy Crisis Communications Local Sports 78

NewsWhip

MARCH 10, 2025

Vogue had the top three posts, all driven by Grammys content Sports content dominated the top 1,000 posts this month Engagements with the top 1,000 posts topped 213 million Let’s get into the details. The post Sports were in a league of their own on Instagram in February 2025 appeared first on Newswhip. News had the top post.

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Sports Instagram Analysis Report 78

Agility PR Solutions

DECEMBER 6, 2021

Even though I covered sports for about a decade as a journalist prior to entering the PR business, and was also the sports marketing specialist for many years at Burson-Marsteller (in addition to playing key roles on none sports accounts), I always cautioned clients about automatically choosing a sports personality as a publicity spokesperson for […]. (..)

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Sports Publicity Marketing Analysis 161

Ronn Torossian

JANUARY 16, 2018

The next logical step was live sports, … READ MORE ». As with most streaming services, Amazon started with canned content from other providers, then slowly added scripted programming made in-house. The post Amazon Sees a Winner With Streaming Football appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Sports Blogging Marketing Media 210

Prowly

DECEMBER 9, 2024

FIND THE RIGHT MEDIA CONTACTS WITH EASE #4 Bleacher Report Visits per month: 23M Influence score: 91 Contributing journalists: 20 Bleacher Report scores big with sports fans, offering real-time updates, commentary, and fan-driven content across all major sports.

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Pitching Sports Financial Analysis 104

Ronn Torossian

JULY 28, 2020

Once on the road again, Elvis sported a ring and necklace with the […]. After Elvis Presley was discharged from the Army, he decided to make movies instead of recording songs since he already had a stockpile of recordings that were being released. He made movies for seven years before deciding on a “live” tour comeback.

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Sports Agency Strategy Marketing 195

OnePitch

MARCH 11, 2025

Irving Mejia-Hilario is the Agencies/Labor and General Assignment Reporter at Sports Business Journal.

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Sports Journalism Agency Report 64