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The Importance of Sports PR

Ronn Torossian

Sports PR helps promote teams, players, and organizations through different channels of communication. In the sports industry, athletes and teams require the support of the public and other organizations. The post The Importance of Sports PR appeared first on. PR is all about managing relationships.

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Sports Public Relations: How to Do Sports PR (w/ Examples)


The story behind the story defines sports public relations better than any other industry. Wins and losses are just one part of sports. Teams, athletes, coaches, and broadcasters benefit from sports PR because specialists share stories that attract fans, often for generations.

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Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. The post Notable Sports PR Misfires in 2019 appeared first on. We’re not ranking them or comparing them, only looking to see what we can learn from them.

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Brands and fans in sport & entertainment in 2023

The Resolution Blog

In this episode I interview Amar Singh, ex-Evening Standard journalist turned content and digital marketing expert in sport and entertainment. The post Brands and fans in sport & entertainment in 2023 appeared first on PR Resolution — by CoverageBook. Now […].

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Osaka Episode puts Media, Sports and Celebrity on Trial

Flack's Revenge

What is an athlete’s obligation to the sport that helped make her a star (she’s the world’s highest paid female in sports)? Do the media have an inalienable right to put athletes up against the wall at the pleasure of sports fans? I think it’s very important in developing our sport, in promoting our sport.”

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Sports marketers take to the field

Steve Barrett on PR

As the nation gets set for another season of its most engaging and popular sport, many layers of the marcomms community will be helping with activations or standing by to respond to real-time action and events.

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How to Write a Sports Press Release (Example and Template)


There are more sports occasions worth writing a press release about than just winning a game. And how to write captivating sports press releases? But what are they?

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