How Sports #PR has Changed for the Better (Mostly)

PR Expanded

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Before social media, the only way sports fans would see games was on television.

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The Sport Of Spelling

HMA Public Relations

Who considers spelling a sport? The post The Sport Of Spelling appeared first on HMA Public Relations. Featured PR and Sports espn spelling pr an sports pr and spelling scripps spelling bee

Top 10 Sports Radio Stations in Texas

Cision

Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings.

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Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry.

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Sports PR Gone Good – PR for Andy Murray

HMA Public Relations

Rachel typically writes about PR "gone bad" in the sports world; however, her blog post today focuses on the exact opposite, thanks to tennis pro, Andy Murray! The post Sports PR Gone Good – PR for Andy Murray appeared first on HMA Public Relations.

Talk Sport Radio Interview

Mark My Words

[link]. Click 15:30-16:00, from there its 6:10 – 13:05. Mark Comments talksport 1486386000 listen radio click http

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“Athletes Are Brands Too” Book Review: A must have for classes and sports programs

Karen Freberg

I felt this is going to be not just a must have book for sports programs and athletes, but for other related disciplines as well like marketing, public relations, etc. I think this needs to be a must have reading for every student entering a sports program as an athlete.

Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFCIsabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC?

Making the connection between your forty-winks and sporting success

Prohibition

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects.

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning.

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. If there was an award for the social media and sports community for college sports, Clemson would get this award.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? By Robin Gelfenbien.

My Bet Is On Fantasy Sports

Flatiron Communications

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” ” This was followed shortly by a class-action lawsuit filed by some disgruntled fantasy sports customer out of Kentucky. The online fantasy sports site has asked former U.S.

Sport 2.0: crumbling traditions create a whole new ballgame

Mark My Words

I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”. The Guardian, 14.06.17.

Internal comms takeaways from the sports world

PR Daily

It makes a bigger difference than you might think in sports and business alike. Every sports franchise—like every company—has a distinct communication culture. A sports-minded approach may help, as noted by Harvard Business Review : Sports-related internal communication programs can create cohesion, elicit pride in the company, and enhance perceptions of it as a vibrant “winner” or leader in its industry. Most sports teams are broken up into distinct factions.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

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Famous writers and the sports they played

PR Daily

Inspired by the Olympics and the daily displays of athleticism and achievement, I began wondering what sports (if any) some of my favorite authors played. Swinging, playing hoops, seesawing, archery and bowls and nine pins were the “acceptable” sports and were the ones she most likely would have played. It was occasionally painful as you took a nosedive down into the sand, but on the whole it was an easy sport and great fun,” she said.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind.

How 4 sports organizations handled PR issues

PR Daily

Three sports, four public relations snags. Here’s how the National Football League and teams from Major League Baseball and the National Basketball Association are handling criticism and potential reputational crises: Alex Rodriguez's 660th home run.

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NBC Sports to stream live video, setting sights on Olympics

PR Daily

NBC Sports is looking to set the new standard for Internet video streaming services—just in time for this year's Olympic Games. NBC has technically been streaming live sports since 2006 with its broadcast of the Olympic men’s hockey final. Advertisers, get your wallets ready.

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The Top 10 Sports Stars on Social Media – and Who You Should Be Following

Prohibition

There’s no doubt that the impact of social media on the sporting industry has been huge, with sponsors clambering to strike a deal with the latest hot property from all sporting professions. But how influential are these sporting heroes? Social Media Football Sport

AP focuses on sports, food, science in stylebook changes

PR Daily

First, some sports updates: Updates to the Sports chapter: baseball playoffs, basketball''s NCAA Tournament, O-line and D-line in football, horse racing. There’s also a welcomed paragraph on avoiding sports clichés: A team losing a game is not a ‘disaster.’

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Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark.

(Free Download!) List of Top Sports & Athletic Influencers

GroupHigh

This month, we curated a list of the Top Sports & Athletic Influencers. Download The Full List of Sports & Athletic Influencers Here!

The most hated sports clichés in comms and PR

PR Daily

We're also entering high season for sports clichés in business and communications. Gail Sideman of Publiside , who works in sports PR, cites two hated sports clichés that have also crept into business use: "We're going to give it 110 percent," and, "We just take it one game at a time.".

DraftKings, FanDuel respond to reports of fantasy-sports scandal

PR Daily

An alleged insider-trading scandal is drawing attention to fantasy sports—and the industry’s lack of regulations. A DraftKings employee won $350,000 on competitor fantasy-sports website FanDuel.

4 tips to score and excel in a sports PR career

PR Daily

Millions of people aspire to a career in sports because of their passion for athletics. That’s a valid motivation, but a love of sports is only one facet of the game. Like a lot of folks, I enjoyed the sport on occasion, but that wasn’t enough.

More Direct Connections Expected During NFL Season

HMA Public Relations

Featured HMA Public Relations PR and Sports PR Observations and Preferences Public Relations media social media Sports sports fans sports publishers

DirecTV comes under fire for ads in Sports Illustrated

PR Daily

A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated.

What Are Ceremonial Special Events?

HMA Public Relations

Featured PR and Sports Arizona Athletes Arizona Professional Athletes Athlete's Branding Athletes branding Ceremonial Events Cross Promotional Cross-Promote Special Ceremonial Events Special Events Sporting Ceremonies Sporting Events

Poor Sportsmanship Has No Place

HMA Public Relations

Verbal abuse is not typically permitted in a professional setting so why is it okay at sporting events? Featured Uncategorized High School Sports National Association of Sports Officials National Officiating Survey Officiating Poor Sportsmanship Sportsmanship

Hashtags, VR and Winnie the Pooh: Watching the 2018 Winter Olympics as a Communicator

PRSay

PRsay talked with Hanna Bolte, APR — co-chair of PRSA’s Entertainment and Sports Communications Section — about NBC’s VR feature, her favorite commercials, and how Olympic athletes can maintain their brand equity long after the closing ceremonies.

Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy

PR Daily

Vestis Retail Group, the operator of brand Eastern Mountain Sports, Bob’s Stores, and Sport Chalet, officially filed bankruptcy papers today, outlining a restructuring plan that focuses on closing 56 stores.

Thomas is Back and the Cavs are Immediately Better

Ron Torossian

News Sports PRThe question is asked at the beginning of every NBA season in recent years: Will the Cleveland Cavaliers, the undeniable Beast of the East, ever have enough to get past the best in the West?

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Cubs victory lap could be beginning of something even better

Ron Torossian

And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. Brand PR Business Ronn Torossian Sports PR

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Three Tips for Responding to a Crisis Situation

HMA Public Relations

Last week news broke in a Sports Illustrated story about the Dallas Mavericks and the “accepted” culture of sexual harassment and misconduct. Crisis Communications Featured Dallas Mavericks Mark Cuban NBA NBA Crisis Public Relations Sports Crisis Sports Illustrated

What Is The Secret To Success?

HMA Public Relations

Featured PR and Sports Coach coffee family Football grad assistant hard work success University of AkronThere are so many similarities to winning in business and winning on the field. Read today's blog post for some insight into the Bowden family coaching dynasty.

NFL and Jones at Loggerheads Over Commish

Ron Torossian

Public Relations Sports PRRoger Goodell is once again a source of controversy for the NFL. This time, though, it’s not fans or players versus the league. The aggravated party is one of the NFL’s most powerful and prominent owners, the Cowboys’ Jerry Jones.

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Can Bill Murray breathe life back into golf gear?

Ron Torossian

Public Relations Ronn Torossian Celebrity PR MARKETING Sports PRIt’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago.

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