How Sports #PR has Changed for the Better (Mostly)

PR Expanded

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. Before social media, the only way sports fans would see games was on television.

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A Lifetime of Sports

HMA Public Relations

Sports have been an important part of my life since I could remember. The post A Lifetime of Sports appeared first on HMA Public Relations. Featured PR and Sports baseball commitment experience fans Football Sports team

The Sport Of Spelling

HMA Public Relations

Who considers spelling a sport? The post The Sport Of Spelling appeared first on HMA Public Relations. Featured PR and Sports espn spelling pr an sports pr and spelling scripps spelling bee

Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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30 sports idioms to earn your communications extra points

PR Daily

The sports world offers a rich collection of colorful terms that can enliven your communication efforts. This post lists and defines terms derived from two or more distinct sports that can serve you well in other realms of endeavor outside athletics.

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Betting on Sports Gambling

Mindful Marketing

Supreme Court struck down a 1992 federal law that largely outlawed sports betting, thereby giving states authority over such gambling. Several states, like Delaware and New Jersey, quickly legalized sports betting , and many others are poised to follow suit.

Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Agility PR Solutions

The post Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis appeared first on Agility PR Solutions.

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A handy guide to common sports metaphors

PR Daily

it’s your job to correct those metaphors, so you can communicate clearly with your audience, but when it comes to sports metaphors, some pros can quickly strike out. Sports metaphors (or phrases or idioms) are used universally in the workplace.

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How to get into sports PR

Agility PR Solutions

A sports public relations rep is an individual who works specifically to ensure that the athlete, club, franchise, or organization that they work for is well represented at all times. The post How to get into sports PR appeared first on Agility PR Solutions.

Dick’s Sporting Goods doubles down on removing guns from stores

PR Daily

Dick’s Sporting Goods has a new message about removing firearms from its stores: It’s good for business. Gun rights advocates criticized the chain, and many swore to buy their sports gear and apparel elsewhere. Shares in the sporting goods store fell 11.2

Dick’s Sporting Goods doubles down on gun-reduction messaging

Agility PR Solutions

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The post Dick’s Sporting Goods doubles down on gun-reduction messaging appeared first on Agility PR Solutions.

Sports influencer marketing is taking off—here’s the play-by-play

Agility PR Solutions

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. The post Sports influencer marketing is taking off—here’s the play-by-play appeared first on Agility PR Solutions.

Playing the Game: 4 Tips for Building a Career in Sports PR

PRSay

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry.

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Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. The post Sports PR—how Gen Z is redefining consumption and sponsorship appeared first on Agility PR Solutions.

How 4 sports organizations handled PR issues

PR Daily

Three sports, four public relations snags. Here’s how the National Football League and teams from Major League Baseball and the National Basketball Association are handling criticism and potential reputational crises: Alex Rodriguez's 660th home run.

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5 Things You Should Know About Twitter Live Sports

Cision

This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. There are a few features of Live Sports that are different from usual Twitter functionality: Non-Twitter users can watch a live stream without creating a Twitter account.

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Sports PR Gone Good – PR for Andy Murray

HMA Public Relations

Rachel typically writes about PR "gone bad" in the sports world; however, her blog post today focuses on the exact opposite, thanks to tennis pro, Andy Murray! The post Sports PR Gone Good – PR for Andy Murray appeared first on HMA Public Relations.

When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez?

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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

Talk Sport Radio Interview

Mark My Words

[link]. Click 15:30-16:00, from there its 6:10 – 13:05. Mark Comments talksport 1486386000 listen radio click http

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AP focuses on sports, food, science in stylebook changes

PR Daily

First, some sports updates: Updates to the Sports chapter: baseball playoffs, basketball''s NCAA Tournament, O-line and D-line in football, horse racing. There’s also a welcomed paragraph on avoiding sports clichés: A team losing a game is not a ‘disaster.’

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Famous writers and the sports they played

PR Daily

Inspired by the Olympics and the daily displays of athleticism and achievement, I began wondering what sports (if any) some of my favorite authors played. Swinging, playing hoops, seesawing, archery and bowls and nine pins were the “acceptable” sports and were the ones she most likely would have played. It was occasionally painful as you took a nosedive down into the sand, but on the whole it was an easy sport and great fun,” she said.

Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFCIsabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC?

Making the connection between your forty-winks and sporting success

Prohibition

Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. Here is just some information on our World of Sport stars: To find out more about the Sealy World of Sport, visit the website here.

Internal comms takeaways from the sports world

PR Daily

It makes a bigger difference than you might think in sports and business alike. Every sports franchise—like every company—has a distinct communication culture. A sports-minded approach may help, as noted by Harvard Business Review : Sports-related internal communication programs can create cohesion, elicit pride in the company, and enhance perceptions of it as a vibrant “winner” or leader in its industry. Most sports teams are broken up into distinct factions.

DirecTV comes under fire for ads in Sports Illustrated

PR Daily

A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated.

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DraftKings, FanDuel respond to reports of fantasy-sports scandal

PR Daily

An alleged insider-trading scandal is drawing attention to fantasy sports—and the industry’s lack of regulations. A DraftKings employee won $350,000 on competitor fantasy-sports website FanDuel.

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NBC Sports to stream live video, setting sights on Olympics

PR Daily

NBC Sports is looking to set the new standard for Internet video streaming services—just in time for this year's Olympic Games. NBC has technically been streaming live sports since 2006 with its broadcast of the Olympic men’s hockey final. Advertisers, get your wallets ready.

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San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects.

Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark.

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“Athletes Are Brands Too” Book Review: A must have for classes and sports programs

Karen Freberg

I felt this is going to be not just a must have book for sports programs and athletes, but for other related disciplines as well like marketing, public relations, etc. I think this needs to be a must have reading for every student entering a sports program as an athlete.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

Sport 2.0: crumbling traditions create a whole new ballgame

Mark My Words

I’m 100% sure that minority sports will suffer because it is about eyeballs and selling product and increasingly that’s what e-sports do,” he says. Once upon a time darts and snooker were seen as joke sports played in smoky men’s clubs, but now they are respectable. And I know there are a number of big agencies, who represent Hollywood stars, who are paying close attention to e-sports.”. The Guardian, 14.06.17.

Social Media and Sports Trends and Teams to watch for College Football Season

Karen Freberg

Some of the hardest and most dedicated professionals who are working in social media are the college sports teams in digital and social media. If there was an award for the social media and sports community for college sports, Clemson would get this award.

The most hated sports clichés in comms and PR

PR Daily

We're also entering high season for sports clichés in business and communications. Gail Sideman of Publiside , who works in sports PR, cites two hated sports clichés that have also crept into business use: "We're going to give it 110 percent," and, "We just take it one game at a time.".

My Bet Is On Fantasy Sports

Flatiron Communications

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” ” This was followed shortly by a class-action lawsuit filed by some disgruntled fantasy sports customer out of Kentucky. The online fantasy sports site has asked former U.S.

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson

PRSay

As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind.

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning.

4 tips to score and excel in a sports PR career

PR Daily

Millions of people aspire to a career in sports because of their passion for athletics. That’s a valid motivation, but a love of sports is only one facet of the game. Like a lot of folks, I enjoyed the sport on occasion, but that wasn’t enough.

8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? By Robin Gelfenbien.