Notable Sports PR Misfires in 2019

Ronn Torossian

As 2019 draws to a close, it could be instructive to look back at some of the notable sports PR misfires over the past year. The post Notable Sports PR Misfires in 2019 appeared first on. We’re not ranking them or comparing them, only looking to see what we can learn from them. The New England Patriots were back in the news recently as what’s being […]. Brand PR Business Crisis PR 5W Public Relations 5WPR 5WPR CEO Crisis PR Agency Crisis PR Firm Ronn Torossian Strategy

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How Sports #PR has Changed for the Better (Mostly)

PR Expanded

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When people share these posts and use hashtags, it doesn’t cost sports teams like Manchester United anything. The great thing about the rise in social media for sports organizations and fans alike is the rise of live content. Most major sports leagues stream their games online.

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2021 Sports Calendar: Plan Your Coverage, from the X Games to the Bowl Games


Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage. Media Blog

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4 tips to help you build a sports PR career

Agility PR Solutions

Sports is one of the most popular career paths to embark upon, and there are plenty of reasons why people want to get involved in this field. Still, with the value of sports continuing […].

The Sport of Communicating Injuries

HMA Public Relations

Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks […] The post The Sport of Communicating Injuries appeared first on HMA Public Relations. Featured PR and HMA PR Scott Hanson sports communication

A Lifetime of Sports

HMA Public Relations

Sports have been an important part of my life since I could remember. The post A Lifetime of Sports appeared first on HMA Public Relations. Featured PR and Sports baseball commitment experience fans Football Sports teamI danced for 17 years, played tennis for 12 years and attempted soccer […].

30 sports idioms to earn your communications extra points

PR Daily

The sports world offers a rich collection of colorful terms that can enliven your communication efforts. This post lists and defines terms derived from two or more distinct sports that can serve you well in other realms of endeavor outside athletics. cheap shot: a hurtful or unfair critical comment (an illegal hit during a contact sport). The post 30 sports idioms to earn your communications extra points appeared first on PR Daily.

What to Expect in Sports Through the End of 2020


Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020. Media Blog

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Overcoming PR challenges in the sporting fraternity

Agility PR Solutions

Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution. It’s the job of the sporting PR to look after a club and its athletes, but how do they do it? The post Overcoming PR challenges in the sporting fraternity appeared first on Agility PR Solutions.

Bet on It: How PR Can Help Sports Betting Companies Find Acceptance

Ronn Torossian

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […]. The post Bet on It: How PR Can Help Sports Betting Companies Find Acceptance appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

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Professional Sports Without Fans Will Increase Social Media Usage

Critical Mention

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. Social media is a great place for fans to form groups to share sports articles, discuss games and talk about athletes. Engaging with other fans is part of the joy of following any sport.

What to Expect in Sports Through the End of 2020


Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020

A handy guide to common sports metaphors

PR Daily

it’s your job to correct those metaphors, so you can communicate clearly with your audience, but when it comes to sports metaphors, some pros can quickly strike out. Sports metaphors (or phrases or idioms) are used universally in the workplace. For those of us who have never played sports, don’t follow sports, or only comprehend enough about sports to make awkward small talk, sports metaphors can be a headache.

Betting on Sports Gambling

Mindful Marketing

Supreme Court struck down a 1992 federal law that largely outlawed sports betting, thereby giving states authority over such gambling. Several states, like Delaware and New Jersey, quickly legalized sports betting , and many others are poised to follow suit. It’s hard to imagine policymakers resisting the revenue potential sports gambling represents, which is the same reason Buffalo Wild Wings is considering adding gambling to its menu.

You can’t tell the sports marketing program sponsors without a scorecard

Agility PR Solutions

But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on advertising and public relations programs, attempting to distinguish themselves from other sponsors as […].

Media Moves at Bloomberg News & NBC Sports Chicago, Black News Channel Launches


Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more. Media Blog

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Top 10 Sports Radio Stations in Texas


Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings. KILT-AM Sports Radio 610 — Houston — 447,100. The post Top 10 Sports Radio Stations in Texas appeared first on Cision.

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Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis

Agility PR Solutions

The post Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis appeared first on Agility PR Solutions. On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam. In the video, he is seen attempting to forcibly take back his cell phone from his wife, prompting her to fall out of […].

Dick’s Sporting Goods doubles down on removing guns from stores

PR Daily

Dick’s Sporting Goods has a new message about removing firearms from its stores: It’s good for business. Gun rights advocates criticized the chain, and many swore to buy their sports gear and apparel elsewhere. USA Today reported : Dick’s Sporting Goods announced Tuesday it will remove firearms from 125 of its stores, according to news reports. Shares in the sporting goods store fell 11.2 Have you ever bought a gun at a Dick's Sporting Goods store?

How to get into sports PR

Agility PR Solutions

A sports public relations rep is an individual who works specifically to ensure that the athlete, club, franchise, or organization that they work for is well represented at all times. The post How to get into sports PR appeared first on Agility PR Solutions. It’s a tough industry to crack into and it’s an incredibly difficult one to find success in, but, with a lot of hard work, a […]. Public Relations profession

Sports PR Gone Good – PR for Andy Murray

HMA Public Relations

Rachel typically writes about PR "gone bad" in the sports world; however, her blog post today focuses on the exact opposite, thanks to tennis pro, Andy Murray! The post Sports PR Gone Good – PR for Andy Murray appeared first on HMA Public Relations. Featured PR Observations and Preferences Andy Murray Sam Querrey Sports PR Sports Public Relations tennis pr tennis public relations Wimbledon

Famous writers and the sports they played

PR Daily

Inspired by the Olympics and the daily displays of athleticism and achievement, I began wondering what sports (if any) some of my favorite authors played. Swinging, playing hoops, seesawing, archery and bowls and nine pins were the “acceptable” sports and were the ones she most likely would have played. It was occasionally painful as you took a nosedive down into the sand, but on the whole it was an easy sport and great fun,” she said.

How 4 sports organizations handled PR issues

PR Daily

Three sports, four public relations snags. Here’s how the National Football League and teams from Major League Baseball and the National Basketball Association are handling criticism and potential reputational crises: Alex Rodriguez's 660th home run. Starting with baseball, New York Yankees slugger Alex Rodriguez is within one home run of tying the great Willie Mays for fourth on the all-time list of home run leaders in Major League Baseball history.

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Talk Sport Radio Interview

Mark My Words

[link]. Click 15:30-16:00, from there its 6:10 – 13:05. Mark Comments talksport 1486386000 listen radio click http

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Pro Sports in the Time of COVID

Konnect Agency

What businesses can learn from the strategies of professional sports teams during the pandemic. However, no corner of the sports world has had a typical year as we battle a global pandemic. in a bid to keep sports fans tuning in.

Making the connection between your forty-winks and sporting success


Here at Prohibition, we’ve been working with the world’s number one bed brand, Sealy UK, to highlight how sporting success and sleep are intrinsically linked. To help, we worked with Sealy UK to highlight this important link by creating a World of Sport campaign, and teamed up with a number of sporting heroes, sponsoring and gifting them a brand new Sealy bed, whilst following their sporting progress.

How Being a Sports FANATIC ‘Assists’ in Elevating Your PR Career

Shift Communications

Whether it is analyzing the statistics of players, going through those “in the trenches” moments where it just wasn’t your year but picking back up with positivity for the next year, or that healthy rivalry you have with friends of the opposing team – sports is a place of learning. All of these intricate details of being a sports fan have seeped into tactics for growing and strengthening my PR career. Public Relations PR PR career public relations public relations career sports

Internal comms takeaways from the sports world

PR Daily

It makes a bigger difference than you might think in sports and business alike. Every sports franchise—like every company—has a distinct communication culture. A sports-minded approach may help, as noted by Harvard Business Review : Sports-related internal communication programs can create cohesion, elicit pride in the company, and enhance perceptions of it as a vibrant “winner” or leader in its industry. Most sports teams are broken up into distinct factions.

Sports influencer marketing is taking off—here’s the play-by-play

Agility PR Solutions

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. In fact, new research from Cascade Influencers finds that more than 65 percent of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s digital world. The post Sports influencer marketing is taking off—here’s the play-by-play appeared first on Agility PR Solutions.

Sports PR—how Gen Z is redefining consumption and sponsorship

Agility PR Solutions

Cultural tenets regarding Generation Z have led to disruption within numerous industries, and sports is certainly not immune. Broadly, Gen Z values creativity, innovation, skill, and hard work, and its members are open minded and progressive—and according to new data research from sports entertainment media brand Whistle Sports, this trend manifests as an extremely inclusive […].

AP focuses on sports, food, science in stylebook changes

PR Daily

First, some sports updates: Updates to the Sports chapter: baseball playoffs, basketball''s NCAA Tournament, O-line and D-line in football, horse racing. There’s also a welcomed paragraph on avoiding sports clichés: A team losing a game is not a ‘disaster.’ For word nerds everywhere (this author included) the yearly additions to the Associated Press Stylebook are always met with great intrigue. This year is no exception, though the changes aren’t exactly mind blowing.

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5 Things You Should Know About Twitter Live Sports


This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video. Here’s a speculative rundown of why Periscope isn’t handling sports live streaming.

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Dick’s Sporting Goods doubles down on gun-reduction messaging

Agility PR Solutions

After the Parkland High School shooting, Dick’s Sporting Goods made headlines by announcing the retailer would no longer stock and sell certain semiautomatic rifle models. The post Dick’s Sporting Goods doubles down on gun-reduction messaging appeared first on Agility PR Solutions. The decision created both positive and negative PR for the brand. Some lauded the call and promised to give their business to Dick’s. Others lampooned or mocked the decisions, with […].

Playing the Game: 4 Tips for Building a Career in Sports PR


During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry. An undergraduate anthropology major at University of Pennsylvania, I didn’t actively consider a career in public relations until I was fortunate enough to secure an internship at NBC Sports in New York after my sophomore year.

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Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Teamwork” is a contact sport…you come in contact with your colleagues, put your thoughts and ideas into play, pass off the “ball” to another for refinement, and, in the end, you “score” with success for your client or employer. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

DraftKings, FanDuel respond to reports of fantasy-sports scandal

PR Daily

An alleged insider-trading scandal is drawing attention to fantasy sports—and the industry’s lack of regulations. A DraftKings employee won $350,000 on competitor fantasy-sports website FanDuel. It is absolutely akin to insider trading," a Becker & Poliakoff sports and gambling lawyer, Daniel Wallach told CNBC. "It On Tuesday, the companies added an update to the joint statement, saying they were barring employees from entering fantasy-sports competitions for money.

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Media Moves at Reuters and Ars Technica, Penske Media Sports Business Platform Sportico Announces Multiple Hires


Katy Daigle joins Reuters, Corey Gaskin new at Ars Technica, and more. Media Blog

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DirecTV comes under fire for ads in Sports Illustrated

PR Daily

A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated. According to Business Insider , DirecTV issued a statement saying the ads were a tongue-in-cheek way to fit into the magazine’s material: The ads were specifically created to run in the 2015 Sport’s Illustrated Swimsuit Issue and were meant to work within the context of the editorial of the magazine, which is beautiful women in swimsuits.

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Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFCIsabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC?

Please leave the point scoring out of sport

Mark My Words

Well, let’s hope that they can leave the joyous, extraordinary and humbling nature of sheer sporting glory out of their boring, dreary, dull mutterings. One of the minor, but depressing, changes to our society is that since Brexit, and the cultural and media zeitgeist got sucked into a political chaos-loop there is no part of national celebration that the zealots and partisans can’t ram their agenda through.