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Social Media: The New Olympic Sport

Spin Sucks

We can look at it from the sport, corporate or media outlet side. Today’s guest post is written by Elissa Freeman. Embracing social media is something the Olympic movement knew it had to do.

5 Things You Should Know About Twitter Live Sports


This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. There are a few features of Live Sports that are different from usual Twitter functionality: Non-Twitter users can watch a live stream without creating a Twitter account.

Teamwork Is a Contact Sport

Waxing UnLyrical

in team sports. Social media interaction isn’t exactly a team sport. Twitter Google+ LinkedIn Teamwork Is a Contact Sport. We’ve all heard the old… very old…saying, “There is no ‘I’ in team.”

San Diego’s Sports Brand - Better Than Ever

The Stalwart Blog

Let me be the first to say that San Diego’s sports brand is not just ok, but FRIGGIN’ awesome! The sport still reigns supreme in this country. In its place is a sport that’s rising exponentially in popularity. As important is the sport's growth prospects.

AP focuses on sports, food, science in stylebook changes

PR Daily

First, some sports updates: Updates to the Sports chapter: baseball playoffs, basketball''s NCAA Tournament, O-line and D-line in football, horse racing. There’s also a welcomed paragraph on avoiding sports clichés: A team losing a game is not a ‘disaster.’

Famous writers and the sports they played

PR Daily

Inspired by the Olympics and the daily displays of athleticism and achievement, I began wondering what sports (if any) some of my favorite authors played. Swinging, playing hoops, seesawing, archery and bowls and nine pins were the “acceptable” sports and were the ones she most likely would have played. It was occasionally painful as you took a nosedive down into the sand, but on the whole it was an easy sport and great fun,” she said.

The most hated sports clichés in comms and PR

PR Daily

We're also entering high season for sports clichés in business and communications. Gail Sideman of Publiside , who works in sports PR, cites two hated sports clichés that have also crept into business use: "We're going to give it 110 percent," and, "We just take it one game at a time.".

Looking Back at Weird 90s Marketing

Spin Sucks

Branding Marketing 90s campaigns 90s marketing action sports marketing cross promotion marketing lessons marketing research Slim Jim Guy taco bell Taco Bell ads Taco Bell Chihuahua ad virtual reality

SEO 86

DraftKings, FanDuel respond to reports of fantasy-sports scandal

PR Daily

An alleged insider-trading scandal is drawing attention to fantasy sports—and the industry’s lack of regulations. A DraftKings employee won $350,000 on competitor fantasy-sports website FanDuel.

15 Non-Obvious Business Trends Shaping 2017 (Retail, Consumer, Tech, Marketing, and Media)

The Influential Marketing Blog

Sports. This week I launched the seventh edition of my annual trend report featuring all of my research from throughout the year on trends.

Nordstrom to lay off 400; Sports Chalet parent files for bankruptcy

PR Daily

Vestis Retail Group, the operator of brand Eastern Mountain Sports, Bob’s Stores, and Sport Chalet, officially filed bankruptcy papers today, outlining a restructuring plan that focuses on closing 56 stores.

March Madness - The Greatest PR Asset In Sports

The Stalwart Blog

I'm a big fan of NCAA March Madness , and not just because of my love of college sports. For me, it has much to do with the PR value it generates for schools that we never hear of otherwise. That wasn't always the case.

NBC Sports to stream live video, setting sights on Olympics

PR Daily

NBC Sports is looking to set the new standard for Internet video streaming services—just in time for this year's Olympic Games. NBC has technically been streaming live sports since 2006 with its broadcast of the Olympic men’s hockey final. Advertisers, get your wallets ready.

The Super Bowl 50: Top 100 Influencers and Brands


Sunday 7th February 2016 saw one of the biggest sporting events in the world take place, the Super Bowl, where the Denver Broncos took on the Carolina Panthers at the Levi’s Stadium, in Santa Clara, California. ESPN, Sports Illustrated. Sports Illustrated, NFL. BBC Sport.

Adapting Strategies for Effective Storytelling in the Social Media Era


Currently, I’m the Public Relations Director for adidas America, working across all brand categories in both Sport and Style. Sports’ The Vertical, The Ringer and Bleacher Report are using this platform for interactive broadcasts with their readers.

DirecTV comes under fire for ads in Sports Illustrated

PR Daily

A set of DirecTV ads in the swimsuit edition of Sports Illustrated ads has some consumers seeing red. Sports Illustrated.

5 Distinctive Types of Digital Healthcare Apps


Friday5 Health Health and wellness healthcare Healthcare professionals Mango Health Maven Medscape physicians South Korea Sports Tracker Teladoc telehealth Water Drink Reminder Yeonju OhUncategorized Consumer Health Digital Digital Health Doctor on Demand Fooducate Weight Loss Coach.

The Auto Guide to Your Communications Plan

Spin Sucks

Are You a Sports Car? Communications Plan Tips for Sports Cars. Not in the flashy way of the sports car, but in a lot of admin and operations costs. By Laura Petrolino. Your communications plan must fit your organization. This is a pretty straight forward guideline.

Hospital branding finds fertile ground with sports teams and arenas

PR Daily

Professional sports franchises across the U.S. For example, officials from the New Jersey Devils and Prudential Center announced Barnabas Health as the “Official Health Care Partner” of the hockey team and the sports and entertainment arena in Newark.

A PRo is Always in Game Shape


Accreditation in Public Relations APR Examination knowledge sports test

The Hot New Startup That Lets You Sell Your Own Data (And Other Non-Obvious Insights) | Issue #20

The Influential Marketing Blog

It is just the latest example of how technology could be used to make live sports more immersive, engaging and real … even if you’re all the way up in the top stands of the stadium or perhaps even watching from your own home.

The Scary Future Of Media Consumption And Other Non-Obvious Insights | Issue #22

The Influential Marketing Blog

” The entire effort is to celebrate its new five year sponsorship of Wimbledon, and if the thinking behind this is any indication – it will be the sort of sponsorship that any other brand investing in marketing around sports sponsorships should be watching and learning from.

Cubs victory lap could be beginning of something even better

Ron Torossian

And, when it comes to pro sports , is there a better rags to riches story than those “Lovable Cubbies.”. Brand PR Business Ronn Torossian Sports PR

Account Director, Sports Sponsorship Experience - Chicago, IL

Flack Me

Company: FCB Chicago Location: Chicago, Illinois Industry: Advertising - Account Management Career Level: Mid Level Career (5+ yrs experience) Job Status: Full Time Salary Range: Commensurate with Experience

Can Bill Murray breathe life back into golf gear?

Ron Torossian

Public Relations Ronn Torossian Celebrity PR MARKETING Sports PRIt’s no secret that golf clothing brands have been suffering in recent years. Without a notable “face” to promote its brand, Nike golf hung up its clubs months ago.

Brand 21

Q&A with Bryan Harris, COO, of Taylor


For the first 15 years, I managed a wide variety of accounts for leading consumer brands and organizations in the sports and lifestyle space. I was on the ground supporting sponsorship activations at marquee sporting events around the world, including the FIFA World Cup, UEFA European Championships, Olympic Games, U.S. How has the growth of social media changed the way in which those in sports break news? PR Specialization media public relations Social Media sports

Talk Sport Radio Interview

Mark My Words

[link]. Click 15:30-16:00, from there its 6:10 – 13:05. Mark Comments talksport 1486386000 listen radio click http

PReparing for Rio 2016: The Unique Opportunities & Challenges of an Olympic Year with Octagon Olympic & Action Sports’ Drew Johnson


As Rio 2016 gets closer with each week, we are taking an in-depth look from the sports PR perspective with Octagon Olympic and Action Sports’ Director of Strategic Communications, Drew Johnson, at what PR professionals are experiencing leading up to Rio 2016, the unique opportunities an Olympic year has to offer in news coverage along with its challenges and what we are competing with in addition to a few helpful pitching tips to keep in mind.

Branding Secrets Of Lin Manuel Miranda, Inside The Hyperloop and Google’s Vision For The Future | Non-Obvious Insights #15

The Influential Marketing Blog

In a world where competitors are collaborating with unlikely partners with no sports cred (like Kanye with Adidas or Drake with Nike ), that strategy is quietly brilliant. No wonder Under Armour is routinely the one sports apparel brand the entire industry is afraid of. Sports.

My Bet Is On Fantasy Sports

Flatiron Communications

Get used to them, because there appears to be no end in sight for the fantasy sports onslaught.” ” This was followed shortly by a class-action lawsuit filed by some disgruntled fantasy sports customer out of Kentucky. The online fantasy sports site has asked former U.S.

Entertainment & Sports Section New Member Spotlight


What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. Mikolich is the Founder of npm | pr ( ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair. PR Specialization interview public relations Sport UFCIsabelle McLemore – Senior Director, Global Corporate Communications, UFC. What was your PR experience prior to working at UFC?

PR in 2017: buy a bunker

Mark My Words

Green still has his knighthood and Ashley finishes the year with an extra £112m in his pocket after selling off Dunlop while also consolidating his hold over Sports Direct. Mark My Words 2016 Brexit Cyber attacks fake news Harry Reichenbach hollywood Mike Ashley Panama papers Philip Green Pokemon PR Sports Direct Trump your 2017In PR we talk about reaching out and cutting through. We craft messaging that will engage that poised and docile mob we call ‘the public’.

Tokyo Toilets, the World’s Rudest Billboard and Richard Branson’s Next Big Idea

The Influential Marketing Blog

Ok Internet, go ahead and start the #firstworldproblem jokes now … Read the full story on The Guardian >> Richard Branson’s Next Big Idea: Sports Festivals. Sports.

Three Things Cycling Can Teach You About Communications Planning

Spin Sucks

Cycling is a competitive sport that requires goal setting, crafting a plan, and execution. Here is how it can help with your communications planning. The post Three Things Cycling Can Teach You About Communications Planning appeared first on Spin Sucks.

Social Media as a Loudspeaker for Nike: Can Image Repair Communication on Facebook Impact Emotion and Responsibility Attribution?


The researchers measured involvement, as related to emotional reaction and responsibility attribution, in Facebook consumer comments ( N = 236) made after Nike Running issued an apology and a statement of corrective action about the technical problems with the Nike Plus Sports Kit.

How Bernie Sanders Could Replace Trump, Nike’s Big Experiment and Why The Watch Industry Needs Women

The Influential Marketing Blog

Sports. The most hopeful news this week was the many new efforts to fight back against the disturbing rise of fake news sites and disreputable sources of information.

Five Tips For Putting Together a Successful Celebrity Or Athlete Influencer Campaign


Influencer marketing is one of the largest growing trends we are seeing in the sports and entertainment industry. is a strategy and operations associate at Thuzio and president of Front Office Sports. You can find Russ on Twitter , along with Thuzio and Front Office Sports.

The Brave New World of Crisis Communications

Spin Sucks

Crisis communications in our always on, online world is not a spectator's sport. Make sure you are prepared to respond when a crisis hits. The post The Brave New World of Crisis Communications appeared first on Spin Sucks.

Team Crisis Communications


Public relations – especially within the sports world – involves many different aspects. It is one of the few areas of a professional sports organization that has dual roles, in that it serves both the sports and business sides.

PR Winners and Losers in the NBA Draft

Ron Torossian

There’s a reason drafts are becoming some of the most interactive programming in professional sports. Brand PR Ronn Torossian media relations Sports PRThe shows are not just about who the teams pick, they’re about uniting the fans and filling the faithful with hope so they will show up for games, buy merchandise, and Talk Talk Talk about “their” team. And this draft gave teams and fans plenty to talk – and argue – about.