Agility PR Solutions

JUNE 29, 2021

You don’t have to speak to many people to hear someone mention the Summer of sport we have just entered. Whatever sport you like, your needs will be catered for over the next few months. The post How can brands capitalize on a ‘Summer of sport’? appeared first on Agility PR Solutions.

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Sports Brand Branding Publicity 154

Agility PR Solutions

DECEMBER 21, 2022

The post Sports fans spotlight: FIFA Men’s World Cup viewers talk far more about advertisers and sponsors appeared first on Agility PR Solutions. With the FIFA Men’s World Cup finals winding up last weekend, MediaPost recently reported that “through the quarterfinals round of the 2022 FIFA World Cup in Qatar, an estimated $213.6

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Sports Advertising Advertising Report 148

Agility PR Solutions

MARCH 21, 2022

The early weeks of 2022 have proved one thing: Sports marketers should always have a back-up plan because as Robert Burns wrote in his poem To a Mouse, “The best laid schemes o’ mice an’ men / Gang aft a-gley.” Burns wrote this sage advice in 1785, long before there was a National Football League, […].

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Sports Marketing Publicity Brand 78

PR in High Definition

SEPTEMBER 30, 2022

When we think of sport we think of athletes. As we witness various industries digitally transform, the world of sport has not been left behind. As we witness various industries digitally transform, the world of sport has not been left behind. The future of technology in sport. billion and expectations to reach US $40.2

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Sports Technology Analysis Data 62

Agility PR Solutions

OCTOBER 27, 2021

As the Super Bowl and Beijing Olympics nears early in 2022, the sports reports will be filled with glorifying past and present “heroes.” The post Sports influencers: Why only considering current stars as athlete spokespersons should be avoided appeared first on Agility PR Solutions.

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Sports Publicity Media Brand 147

Deirdre Breakenridge

JUNE 25, 2018

This is even more evident in the sports world. Sports organizations would conduct their PR through traditional forms of media; newspapers, television, billboards, things like that. When people share these posts and use hashtags, it doesn’t cost sports teams like Manchester United anything.

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Sports Social Media Television Newspapers 150

Stuart Bruce

MAY 30, 2022

I recently did a webinar for the PRCA (Public Relations and Communications Association) on crisis comms in sport.

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Crisis Communications Sports Crisis Communications 78

Cision

JANUARY 28, 2021

Here's a list of major sporting events for every month of 2021 to help sports writers plan their coverage.

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Sports Media Blogging 156

Agility PR Solutions

JANUARY 30, 2023

Some things never change, and one of those things is the glorification of sports in America. But anyone who closely follows the sports scene can notice that things are changing, especially readers of the New York Times.

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Sports Publicity Marketing 78

Agility PR Solutions

AUGUST 24, 2021

One year ago on August 26, 2020, the sports world came to a halt, when athletes refused to play because of the police shooting of Jacob Blake in Kenosha, Wisconsin—giving merit to what I’ve told many clients over the years: It’s way past the time for sports marketers to consider other promotional tie-ins. The athletes […].

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Sports Marketing Analysis Publicity 142

Ronn Torossian

FEBRUARY 18, 2019

Last year, the Supreme Court finally lifted a ban on sports betting- and you can bet money on this decision having made a lot of firms very, very happy. From professional sports leagues, fantasy sports websites, casinos and racetracks, sports lovers and betters alike are now able to enjoy a pastime as old as time […].

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Sports Company Blogging Media Relations 150

Muck Rack

JANUARY 14, 2022

The top 10 sports journalists in 2021

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Sports 147

Agility PR Solutions

DECEMBER 14, 2021

My first job in the media business was as a sports reporter. But after a few years covering fun and games I knew, as did many sports reporters before me, that there were much more important subjects to cover—like war and peace and politics. But my chance of covering government expired when a national news […].

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Sports Government Report Media 109

Critical Mention

MAY 21, 2020

Since the rise of COVID-19, many sports fans have been on the edge of their seats regarding upcoming seasons and tournaments. Either way, we can conclude that sports fans will have to adjust to several differences this year. “The Engaging with other fans is part of the joy of following any sport.

Social Media 111

Social Media Sports Media Communications 111

Agility PR Solutions

JANUARY 8, 2021

Sports is one of the most popular career paths to embark upon, and there are plenty of reasons why people want to get involved in this field. Still, with the value of sports continuing […]. The post 4 tips to help you build a sports PR career appeared first on Agility PR Solutions.

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Sports Publicity 103

Cision

AUGUST 27, 2020

Planning sports coverage during the pandemic is tough, to say the least. Here's a look at the (tentative) upcoming events for the remainder of 2020.

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Sports Media Blogging 120

Agility PR Solutions

JULY 4, 2022

The post Rules to remember when creating a sports marketing or other publicity program appeared first on Agility PR Solutions. For a PR staffer being assigned to one of those accounts, it can be “good news, bad news” career move because of three important […].

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Sports Publicity Marketing Corporate 88

NewsWhip

JUNE 17, 2021

Though the tournament made an effort to make amends, the stigmatization of mental health in professional sports has been an issue in multiple leagues, worldwide. The award, which is named after the tennis great, is given each year to a person whose contributions transcend sports. . Most engaged articles about mental health in sports.

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Sports Media Interviews Publicity 88

Cision

NOVEMBER 3, 2017

Now that the Houston Astros have won the World Series for the first time in franchise history, let’s take a look at all the sports radio stations that have been chatting about their historic win. Here are the top 10 sports radio stations in Texas rated by Nielsen Audio ratings. KRLD-FM , 105.3 KTXX-FM 104.9

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Radio Sports Media 120

Agility PR Solutions

JUNE 28, 2020

Let’s take a detailed look at the importance of public relations in the sporting fraternity in order to understand exactly what these clever professionals can do with the best fit solution. It’s the job of the sporting PR to look after a club and its athletes, but how do they do it? Great PRs whip […].

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Sports Publicity Trends 78

Cision

FEBRUARY 26, 2020

Hailey Waller relocates to Bloomberg News in London, Gordon Wittenmyer swaps Chicago Sun-Times for NBC Sports Chicago, and more.

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Sports Media Blogging 136

Agility PR Solutions

AUGUST 5, 2020

But one that will not is the business of sports. Regardless of the event, sports marketing sponsors will continue spending billions of dollars a year on advertising and public relations programs, attempting to distinguish themselves from other sponsors as […]. And some aspects of our culture will be changed.

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Sports Marketing Advertising Advertising 78

PRSay

FEBRUARY 8, 2023

I’m reminded of the emotional power of sports and their unrivaled ability to unite and inspire. I grew up playing sports, sometimes on a team and sometimes alone on a cracked pavement court in my small Kansas hometown. I vividly remember the last interview question: Why did I want to work in sports? I knew I loved sports.

Communications 166

Communications Sports Leadership Interviews 166

Cision

JULY 11, 2016

This past week during Wimbledon, Twitter demonstrated the delivery mechanism for live events: Twitter Live Sports. Unlike their mobile-enabled Periscope platform, Twitter Live Sports is high definition, not embeddable, and shows searchable Tweets (integrate “second-screen” functionality) in real time to the right of the video.

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Sports Twitter Communications Facebook 120

PRSay

JULY 21, 2017

During my 35 years in sports public relations, I’ve met many people, from college students to mid-career executives, who aspire to build a career like mine because of their passion for the game. However, a love of sports alone is only the price of entry. Like a lot of folks, I enjoyed the sport on occasion. The work paid off.

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Sports Agency Publicity Media 123

Agility PR Solutions

APRIL 8, 2019

Influencer marketing is quickly becoming a staple marketing channel for amateur and professional sports teams—with no signs of slowing down. In fact, new research from Cascade Influencers finds that more than 65 percent of sports marketers agree that influencer marketing programs are a necessity for a brand’s success in today’s digital world.

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Sports Marketing Publicity 100

HMA Public Relations

SEPTEMBER 13, 2018

Sports have been an important part of my life since I could remember. The post A Lifetime of Sports appeared first on HMA Public Relations. I danced for 17 years, played tennis for 12 years and attempted soccer […].

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Sports Publicity 66

The Resolution Blog

MARCH 6, 2023

Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

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Meeting Sports Creativity Blogging 296

HMA Public Relations

SEPTEMBER 17, 2019

Injuries are a part of sports. Especially big-time sports. But how they are communicated is vastly different from sport-to-sport. Just this past weekend, Super Bowl-winning quarterbacks […] The post The Sport of Communicating Injuries appeared first on HMA Public Relations.

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Sports Communications Publicity 52

Konnect Agency

AUGUST 26, 2020

What businesses can learn from the strategies of professional sports teams during the pandemic. However, no corner of the sports world has had a typical year as we battle a global pandemic. in a bid to keep sports fans tuning in. …all this is meant to say that being a sports fan comes with a price tag.

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Sports Social Media Strategy Agency 52

Agility PR Solutions

MARCH 10, 2019

The post Sports PR—Larry Baer domestic-violence video creates ‘Giant’ crisis appeared first on Agility PR Solutions. On March 1, San Francisco Giants president and chief executive officer Larry Baer was seen on video courtesy of TMZ having an argument, and then a physical altercation, with his wife Pam.

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Sports Crisis Video Analysis 108

The Hoffman Agency

JULY 22, 2022

In undergrad, I stuck to sports PR and saw the good and bad sides of that industry. The post Crossovers: From Sports to Tech appeared first on "What's HAppening" Blog. After we hit all our KPIs at the end of the “season,” my friend asked if I’d considered a career in public relations.

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Sports Social Media Interviews Publicity 36

Mindful Marketing

DECEMBER 28, 2018

Supreme Court struck down a 1992 federal law that largely outlawed sports betting, thereby giving states authority over such gambling. Several states, like Delaware and New Jersey, quickly legalized sports betting , and many others are poised to follow suit. The 2018 Super Bowl drew over 103 million viewers in the U.S.

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Sports Marketing Study Internal 51

Steve Barrett on PR

APRIL 30, 2021

The recent abortive attempt to upturn the structure of European soccer was an object lesson in how not to treat consumers and how not to safeguard a brand.

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Sports Communications Consumer Brand 155

Agility PR Solutions

JANUARY 31, 2019

A sports public relations rep is an individual who works specifically to ensure that the athlete, club, franchise, or organization that they work for is well represented at all times. The post How to get into sports PR appeared first on Agility PR Solutions.

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Sports How To Publicity Industry 60

Agility PR Solutions

JUNE 7, 2023

When I was a youngster, I believed the sports world’s hype that sports is all ice cream and cake and that the moguls of the business and their employees, the athletes, should be considered on a par with George Washington, Thomas Jefferson and the other Founding Fathers who fought for American independence against a tyrannical […] The post The (..)

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Examples Sports Employee Publicity 78

HMA Public Relations

JUNE 14, 2017

Who considers spelling a sport? The post The Sport Of Spelling appeared first on HMA Public Relations. Well, the 90th Scripps National Spelling Bee was broadcasted on ESPN, so it might have to be added to that category. Click below for more].

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