Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A valued counselor.

Leadership 156

Leadership Automotive Employee Corporate 156

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Communications Conversations

JANUARY 14, 2015

Over my almost 20 years in the communications business, I’ve spent a fair amount of it on the corporate communications side. I’ve worked on the corporate side (McGladrey, Fairview). I’ve worked on the agency side, consulting with big clients (Beehive/Deluxe). Corporate communicators LIVE in meetings.

Corporate 60

Corporate Writing Communications Internal 60

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. You then find a job on the corporate side as a social media manager. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s.

Social Media 109

Social Media Media Corporate Survey 109

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Communications Conversations

FEBRUARY 20, 2020

The real oomph of the rebrand came from (possibly) an unexpected source: AWD employees. But, AWD employees are the ones who made this rebrand come to life. And, that’s the secret weapon to any brand refresh announcement: Your employees. Holy corporate/agency buzzwords!). Allow me to elaborate. 56 engagements.

Social Media 107

Social Media Employee Media Video 107

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. Find him on Twitter @Frank_Strong. Featured Image Photo Credit: Sam McGhee on Unsplash.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. To reach the Chinese audience, a corporate WeChat account is an entry-level necessity.

Local 36

Local Government Banking Policies 36

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others. In another recent conversation, a female client shared that she had joined her company’s Pride Employee Resource Group (ERG) as its first Asia representative.

Handbook 36

Handbook Trade Shows Employee Local 36

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. Real corporate social responsibility is behaving in a social responsible way.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Communications Conversations

MAY 5, 2020

With unemployment levels rising and more companies big and small furloughing or laying off employees every week, I’m guessing some of these folks are considering the possibility of “freelancing.” But, I get it’s a term people use and for some, it’s definitely applicable. To each his/her own right?

How To 171

How To Web Meeting Employee 171

Communications Conversations

FEBRUARY 12, 2018

As I joined the workforce, I remember talking to agency folks, and the singular mantra seemed to be how cool it was to work with Fortune 500 companies like Coca-Cola, Ford Motor Company and Johnson & Johnson. And it was definitely a status symbol. I’ve worked for and with big corporate clients for years.

Company 60

Company Corporate Social Media Facebook 60

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. Or perhaps, we’ve reached a pivotal moment in our corporate society where we all need to re-evaluate what “working hard” really means. Remote work is hardly a stretch for employers in most corporate industries to manage.

Employee 92

Employee Corporate Agency Resources 92

Cision

MAY 31, 2017

For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data. The agency is headquartered in Fayetteville, Arkansas, with offices in Chicago and New York City.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. But the company shouldn’t just start experimenting with different tones in hopes of finding the one that resonates. Do some (real) good.

Brand 196

Brand Branding Reddit B2B 196

Sword and the Script

JANUARY 17, 2023

Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. I’d definitely put them on the shortlist. Blog: Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]. 47: Zach Cutler Co-founder and CEO at Propel.

Technology 92

Technology Software Resources Pitching 92

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Communications Conversations

DECEMBER 7, 2021

The company isn’t quite satisfied with their current agency. And, in many cases, for good reason (often times it’s an agency that doesn’t specialize in social, so they’re a little out of their depth). Which, should definitely alter your strategy in the year ahead. Is that working? What isn’t?

Social Media 104

Social Media Media LinkedIn Facebook 104

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. Conducted in February 2018, the online survey solicited the thoughts and opinions of 5,500 JOTW newsletter subscribers, mainly consisting of senior in-house and corporate communications professionals across a variety of industries. Guest Post by Scott Kaminski.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. 8) Employee engagement surveys: 36%. On the agency side, one respondent said: “We try to ‘bake’ the measurement into the plan – but clients are resistant to paying for it – probably because they are afraid of being proven wrong.”.

Measurement 116

Measurement Communications Survey Web 116

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

From a CSR standpoint, consumers are using Twitter to call for governments and corporations to take more action against climate change in what has been dubbed “The Great Restoration”. Employee advocacy is therefore definitely worth considering for your strategy. Facebook becomes the customer service go to for consumers.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

NOVEMBER 21, 2018

Larry Fink, CEO, BlackRock, fired a warning shot in January 2018 about the contribution of corporations to society beyond profit. To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate.

Publicity 120

Publicity Analysis Measurement Tools 120

Barokas

NOVEMBER 28, 2017

No brand is safe anymore; it doesn’t matter if you’re a 10-person startup or a billion-dollar corporation, everyone can learn a lesson or two of what not to do in a public relations fiasco. They lost customers, lost employees, and angered their investors – the fall out for the rideshare startup was bad.

Crisis 76

Crisis Crisis Communications Corporate Employee 76

Communications Conversations

AUGUST 21, 2018

Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Working at agencies taught me the beauty of multitasking and prioritizing. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store.

Sports 113

Sports Retail Local Report 113

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 98

Interviews Publicity Technology Social Media 98

The Hoffman Agency

NOVEMBER 21, 2023

Our intrepid panelists included Michael Ciatto, supply chain service line CEO at Genpact; Peter Dressler, VP of corporate supply chain logistics at Infineon Technologies; Khoo Kah Leng, MD of global supply chain at Applied Materials; and Siew Pai Oak, head of business development at Siemens.

Brand 36

Brand Branding System Technology 36

Sword and the Script

DECEMBER 4, 2018

e) Championing a customer-centric corporate culture. The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Are you looking for a content marketing agency partner that can both. 9) The purpose of marketing metrics.

Survey 103

Survey Marketing B2B Content Marketing 103

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

Polaris

SEPTEMBER 4, 2014

At worst, it’s a recipe for corporate disaster. Sharing the pros and cons of holding regular town hall meetings with employees, or. Sure, you may save a bit of money, but you definitely won’t save yourself any time. Media relations definitely takes time. PR is more than just media relations.

Publicity 100

Publicity Interviews Reputation Construction 100