Reddit 101 for PR pros

Muck Rack

Reddit 101 for PR pros

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How marketers and PR pros can use Reddit

PR Daily

The self-proclaimed “front page of the internet,” Reddit is an amalgamation of everything and anything. It might be easy to underestimate the value of Reddit for enhancing your business. Like any online community, Reddit has its own set of rules and etiquette (or “reddiquette”).

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In a messaging muddle, Reddit faces concerns about $150M Chinese bump

PR Daily

The controversial source of a huge cash infusion had Reddit execs jittery about announcing it—and they didn’t even get to trumpet their own victory. To top it off, Reddit didn’t even have a chance to crow about the windfall. Reddit: ~$0.30.

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How PR pros can score wins on Reddit

PR Daily

However, there is one often overlooked social media site PR pros tend to miss: Reddit. Reddit is a goldmine for PR professionals, and if you’re not paying attention now, you should be. What is Reddit? First and foremost, Reddit is about community.

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Reddit CEO: 'We screwed up'

PR Daily

Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. We do value moderators; they allow reddit to function and they allow each subreddit to be unique and to appeal to different communities.

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9 ways marketers can use Reddit

PR Daily

Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.

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How to promote your brand on Reddit

PR Daily

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

7 ways marketers can use Reddit

PR Daily

There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Use Reddit for keyword research.

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How health care pros and patients use Reddit

PR Daily

Around 80 percent of folks on Reddit are 18- to 35-year-olds, an often difficult market for health care communicators to reach. You can find this population on Reddit, the 11-year-old network that prides itself on “front page news” that’s “upvoted” and “downvoted” by its community.

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How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. Reddit will ding you for this, and you’ll lose credit.

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Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

PR Daily

Good morning, PR pros: Reddit is testing the livestreaming waters with a service dubbed the “Reddit Public Access Network.”. Users will also be able to vote on their favorite stream, similar to Reddit’s upvote system, which will dictate what appears on the homepage.

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Reddit offers livestreaming tools, chicken chains crow on Twitter, and top execs redefine the purpose of a corporation

PR Daily

Good morning, PR pros: Reddit is testing the livestreaming waters with a service dubbed the “Reddit Public Access Network.”. Users will also be able to vote on their favorite stream, similar to Reddit’s upvote system, which will dictate what appears on the homepage.

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What went wrong with Nissan's Reddit 'ask me anything'

PR Daily

We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular.

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Electronic Arts slammed by customers on Reddit

PR Daily

Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.

Brands *should* be adopting Reddit–so why aren’t they?

Communications Conversations

Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). It’s the time users spent on Reddit.

Reddit announces new policies in wake of user revolt

PR Daily

Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response?

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Is Reddit the social platform communicators should be paying attention to?

Media Bullseye

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregation site or a discussion site, or…something else?—and,

Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.

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AMA with Noam Cadouri, Senior Business Development Manager at Reddit, Inc.

Zignal Labs

The post AMA with Noam Cadouri, Senior Business Development Manager at Reddit, Inc. appeared first on Zignal Labs

The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. ” While this image has been removed from Imgur and Reddit, it still remains widely available online.

4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. Reddit. Reddit isn’t a marketing play, as most social networks can be; it’s a community play.

5 New Social Media Tools That You Should Know About

Cision

Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.

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5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.

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Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Facebook. Instagram. Twitter. LinkedIn.

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How to develop (and capture) ideas for your blog

PR Daily

Ideas from Reddit. With sections dedicated to an array of interests, Reddit helps you track what people are sharing and asking about. First and foremost, remember that the subject matter should serve your readers.

Walmart apologizes for back-to-school “hero” sign above gun display

PR Daily

On Wednesday, a photo lingered on the front page of Reddit, later making the rounds on Twitter and Facebook. Walmart might not have the answers to a recent backlash, but its swift crisis response can be a model for PR pros.

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Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

Whether Reddit can go mainstream and attract big brand advertising.

8 time-saving social media marketing tools

PR Daily

If you guessed Reddit , you guessed right. Despite the network’s immense popularity, most companies have not established a Reddit presence.

The 5 most popular stories on PR Daily this week

PR Daily

4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via

Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads. Shieber said this isn’t new or surprising since Reddit, social channels and reporting are all naturally collaborative.

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8 time-saving social media marketing tools

PR Daily

If you guessed Reddit , you guessed right. Despite the network’s immense popularity, most companies have not established a Reddit presence. Social media use, interaction and strategy have changed dramatically in recent years.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation.

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How to Brand Like Bernie Sanders

Cision

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.

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Infographic: Technical and SEO mistakes that plague websites

PR Daily

Facebook’s data breach that affected almost 50 million users , the hacking of Marriott’s database, and Reddit’s announcement that user data was accessed by hackers are merely a few of the many examples of organizations affected by data security issues this past year.

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The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.

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Our collective attention span is shrinking—and you can blame social media

PR Daily

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.

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How personal stories from employees resonate on social media

PR Daily

You can also use Reddit to boost your brand’s trustworthiness. The secret of business success on Reddit is to offer valuable content without promoting yourself directly. Some of the best brand advocates you will ever find are already working for your organization.

Countering trolling as a communication strategy

Stephen Waddington

Trolling has become an anarchic, subversive, postmodern subculture, with its origins on websites such as 4Chan, 8chan and Reddit. Don’t Feed the Trolls is a primer on dealing with hate-filled online trolls published by the Center for Countering Digital Hate. It’s an important piece of work.