7 ways marketers can use Reddit

PR Daily

There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Use Reddit for keyword research.

How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. Reddit will ding you for this, and you’ll lose credit.

Trending Sources

How to promote your brand on Reddit

PR Daily

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

9 ways marketers can use Reddit

PR Daily

Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.

Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.

What went wrong with Nissan's Reddit 'ask me anything'

PR Daily

We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular.

Electronic Arts slammed by customers on Reddit

PR Daily

Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.

5 New Social Media Tools That You Should Know About


Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.

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How health care pros and patients use Reddit

PR Daily

Around 80 percent of folks on Reddit are 18- to 35-year-olds, an often difficult market for health care communicators to reach. You can find this population on Reddit, the 11-year-old network that prides itself on “front page news” that’s “upvoted” and “downvoted” by its community.

5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.

How to Brand Like Bernie Sanders


This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.

Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.

29 Advanced Digital Newsletters That Help You Learn


Reddit is amazing. Here are the most “upvoted” stories on Reddit during the previous week. You Should Read This If. You want to find a more time-efficient way to curate content. You’re an SME struggling with web marketing. You’re a public relations practitioner.

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How to Leverage Emotions to Boost Digital PR


Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Agile is a hot topic right now in PR.

How to Overcome 7 Top Content Marketing Challenges


Conduct surveys and interviews, follow social groups on Facebook and discussions on Reddit and Quora to pinpoint the most common issues the business can solve for. Content marketing has never been more important.

8 New Twitter Features for 2016


It’s probably more akin to Quora’s Writing Sessions than Reddit AMAs (because the questions are curated by the recipient), but this may be a useful feature for some communication and marketing professionals to demonstrate expertise on the platform.

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Riding high on the internet’s love, Bone took part in an “Ask Me Anything” session on Reddit: Hey @reddit , come step into the #BoneZone AMA https://t.co/HGF37WSJzq Then came his Reddit AMA, which went off without a hitch….

McDonald’s holiday cups become fodder for internet snark

PR Daily

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups.

Caine’s Arcade: How Powerful Storytelling Can Make a Difference


He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

Whether Reddit can go mainstream and attract big brand advertising.

How Social Media is Affecting the News

The Proactive Report

Reddit is used by only 3% of the U.S. Post your news to Facebook, YouTube, Twitter and Reddit. A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.

How to build a newsroom or press office for the modern media environment

Stephen Waddington

A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery.

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

There’s no easy answer, but these general guidelines should help: Go proactive if: The story is already in the public domain, be it Reddit, Social Media, Mainstream News, Yelp or other media.

5 ways PR pros can keep learning

PR Daily

Seek answers on Reddit. My stepson was accepted for a summer internship at Amazon in New York City, and turned to Reddit to talk to professionals and peers. Though PR pros can do the same thing on Quora, Reddit is called “the front page of the internet” for a reason.

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client? With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here.

The University of Manchester: “People actually want to share the content now”


Jamie notes: “We have seen the effect of the scientific community on Reddit, which made us think that we should do more with that platform.

The 5 most popular stories on PR Daily this week

PR Daily

4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via

How PR pros can find niche groups for support and networking

PR Daily

Some practitioners turn to Reddit, where there are communities such as PRpros and PublicRelations. There is a learning curve with Reddit, so do your homework before jumping in. PR can be a tough business.

SMART News Content

The Proactive Report

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off.

5 ways brand managers can use Periscope and Meerkat

PR Daily

Many brand managers hold Q-and-A sessions through Twitter, Facebook, Reddit and other social media platforms, but Periscope and Meerkat can add a personal element to those exchanges. Video is a popular form of content for brands, but live streaming makes it even more enticing.

How to Save Face After a Social Media Meltdown

PR in Your Pajamas

It won’t turn out okay, as a local Arizona restaurant Amy’s Baking Company Bakery Boutique & Bistro learned the hard way on Facebook, Yelp, and Reddit. Nobody’s perfect, and even the best of us can commit a gaffe in social media.

How Niche Social Media Platforms Like Quora Can Be Valuable for PR


An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora. A Reddit AMA (ask-me-anything) has the potential to go very bad.

Where employee relations, media relations and crises intersect

PR Daily

As a result, the brand has become very popular on Reddit and other online platforms. No brand is immune to crisis. Take Wal-Mart for example. A few years ago, its customers were fed up.

Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening

PR Daily

Several turn to Reddit (27 percent) and Medium (12 percent), among other channels. Online listening has grown immensely since social media’s early days. Even the tools that communicators are using have transformed, providing more actionable insights than ever before.

Study: Millennials’ news consumption 'strikingly different'

PR Daily

Other social networks, including YouTube and Instagram, and communities like Reddit were in the mix, too. The notion that millennials aren’t plugged into news and current events is simply untrue, according to. a new study from the American Press Institute’s Media Insight Project.

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The Deep Work Habits of 28 Highly Productive People


You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. Do you struggle to get stuff done? Focus. Achieve things.

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Bud Light apologizes for label that promises to turn 'no' into 'yes'

PR Daily

The bottle was originally brought to light on Reddit. Every so often, we come across a brand decision so obviously inappropriate that we’re left to wonder how the heck the idea ever made it out of the brainstorm phase.

5 Things to Know About Pokémon Go


The note above was posted on Reddit , comparing Pokémon Go to “Hammer Pants,” “Crystal Pepsi*,” and “CSI Miami.” I’m not sure if you’ve noticed, but there is a lot of buzz around the mobile game Pokémon Go lately (you’ve noticed, right?).

Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.