9 ways marketers can use Reddit

PR Daily

Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.

How to promote your brand on Reddit

PR Daily

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

Reddit CEO: 'We screwed up'

PR Daily

Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. We do value moderators; they allow reddit to function and they allow each subreddit to be unique and to appeal to different communities.

Electronic Arts slammed by customers on Reddit

PR Daily

Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.

How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. Reddit will ding you for this, and you’ll lose credit.

Reddit announces new policies in wake of user revolt

PR Daily

Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response?

Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. ” While this image has been removed from Imgur and Reddit, it still remains widely available online.

5 New Social Media Tools That You Should Know About


Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.

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5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.

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Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

Whether Reddit can go mainstream and attract big brand advertising.

How to Brand Like Bernie Sanders


This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.

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Walmart apologizes for back-to-school “hero” sign above gun display

PR Daily

On Wednesday, a photo lingered on the front page of Reddit, later making the rounds on Twitter and Facebook. Walmart might not have the answers to a recent backlash, but its swift crisis response can be a model for PR pros.

My Take on the Fake News Debate

Flack's Revenge

Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection. I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem.

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The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.

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The 5 most popular stories on PR Daily this week

PR Daily

4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

There’s no easy answer, but these general guidelines should help: Go proactive if: The story is already in the public domain, be it Reddit, Social Media, Mainstream News, Yelp or other media.

How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. .

Where do you get your news from? From now on, this website

PR in High Definition

Featuring reddit, Digg, Buzzfeed, Reuters, CNN, the New York Times and many, many more. If, like us, you spend the first half hour of the morning reading through news, before keeping an eye on a menagerie of channels throughout the day, watching news channels broadcast on social feeds, reading the latest newsletters and so on, it can get a bit unmanageable.

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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Agile is a hot topic right now in PR.

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How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated.

How Social Media is Affecting the News

The Proactive Report

Reddit is used by only 3% of the U.S. Post your news to Facebook, YouTube, Twitter and Reddit. A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.

How Niche Social Media Platforms Like Quora Can Be Valuable for PR


An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora. A Reddit AMA (ask-me-anything) has the potential to go very bad.

MediaPulse | A Weekly Media Round-Up


High-Profile Exits: Victoria Taylor fired from reddit , resulting in backlash from community ( Mashable ), Keith Olbermann will exit ESPN , again ( Hollywood Reporter ); Giuliana Rancic steps down from anchor seat at E! Here are some stories we’re following this week: The Big News: China and Greece continue financial struggle ( Foreign Policy ); Women’s cup final was most watched soccer match ever in U.S.

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McDonald’s holiday cups become fodder for internet snark

PR Daily

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups.

MediaPulse | A Weekly Media Round-Up


What’s Now/Next: Snapchat introduces news sharing tool ( Wired ) Reddit to venture into original video content ( The Verge ) while Spotify also pursues video content ( The Wall Street Journal ) and CNN teases new video feature, ‘ The Point ‘ ( Capital ).

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How to Leverage Emotions to Boost Digital PR


Fractl, a digital marketing firm, carried out a surveyed of 400 people asking them to record their emotional responses to 100 of the top images from Reddit’s r/pics community.

How to Overcome 7 Top Content Marketing Challenges


Conduct surveys and interviews, follow social groups on Facebook and discussions on Reddit and Quora to pinpoint the most common issues the business can solve for. Content marketing has never been more important.

SMART News Content

The Proactive Report

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off.

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Caine’s Arcade: How Powerful Storytelling Can Make a Difference


He posted the event information on Facebook, and it eventually made its way to the front page of Reddit. Stories—and storytelling—are powerful. They help charities secure more donations, persuade juries in trials and sway opinions in politics and the boardroom.

How PR pros can find niche groups for support and networking

PR Daily

Some practitioners turn to Reddit, where there are communities such as PRpros and PublicRelations. There is a learning curve with Reddit, so do your homework before jumping in. PR can be a tough business.

Is the golden era of news now?

The Stalwart Blog

Alexis Ohanian, founder and executive chairman of Reddit "In the world of the click it's the most provocative headline that wins and the content doesn't really matter.

5 ways PR pros can keep learning

PR Daily

Seek answers on Reddit. My stepson was accepted for a summer internship at Amazon in New York City, and turned to Reddit to talk to professionals and peers. Though PR pros can do the same thing on Quora, Reddit is called “the front page of the internet” for a reason.

Facebook confirms it’s testing a ‘downvote’ option

PR Daily

Some Twitter users see the move as an attempt to copy Reddit, which invented the “downvote/upvote” system for comments. Very Reddit tbh! A Reddit co-founder said he was flattered that Facebook might copy him: Sincerest form of flattery!

5 PR Lessons From Our Favorite Instagrammers

ImPRessions - Crenshaw Communications

Or making your spokesperson available not only to be interviewed by the press, but by a crowdsourced group on Reddit, as we recently did for a creative client? With more than 400 million users monthly, Instagram can be a powerful tool in a PR campaign — as we previously noted here.

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Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening

PR Daily

Several turn to Reddit (27 percent) and Medium (12 percent), among other channels. Online listening has grown immensely since social media’s early days. Even the tools that communicators are using have transformed, providing more actionable insights than ever before.

How to build a newsroom or press office for the modern media environment

Stephen Waddington

A variety of tools including BrandWatch, Google Hot Search Trends, NewsWhip and Reddit, are used to spot relevant stories from the geographic region or market sector. StoryWorks is Ketchum’s worldwide standard for newsroom and press office design and delivery.

#InnovateNow With Mercy Chikowore: The Power of Passion


Once I started pitching, reporters latched onto the ’2 Guys Started A Bitcoin Company’ angle, and the ’2 Guys’ also started trending on Reddit and other social platforms. The proliferation of owned media. The democratization of voice through social.

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