Reddit CEO: 'We screwed up'

PR Daily

Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. We do value moderators; they allow reddit to function and they allow each subreddit to be unique and to appeal to different communities.

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Reddit reveals major data breach, promises security fix

PR Daily

Reddit became the latest company to reveal that hackers gained access to private information, including email addresses, user credentials and private messages. Instead, Reddit offered actions that it was taking to protect users in the future: Some highlights.

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9 ways marketers can use Reddit

PR Daily

Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.

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Brands *should* be adopting Reddit–so why aren’t they?

Communications Conversations

Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). It’s the time users spent on Reddit.

How to promote your brand on Reddit

PR Daily

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

7 ways marketers can use Reddit

PR Daily

There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Use Reddit for keyword research.

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How to host an ‘Ask Me Anything’ session on Reddit

PR Daily

A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. Reddit will ding you for this, and you’ll lose credit.

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Electronic Arts slammed by customers on Reddit

PR Daily

Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.

What went wrong with Nissan's Reddit 'ask me anything'

PR Daily

We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular.

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Is Reddit the social platform communicators should be paying attention to?

Media Bullseye

Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregation site or a discussion site, or…something else?—and,

Reddit announces new policies in wake of user revolt

PR Daily

Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response?

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Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.

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The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. ” While this image has been removed from Imgur and Reddit, it still remains widely available online.

Four social media channels most communicators overlook

Communications Conversations

Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Facebook. Instagram. Twitter. LinkedIn.

5 New Social Media Tools That You Should Know About

Cision

Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.

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5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.

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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation.

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Walmart apologizes for back-to-school “hero” sign above gun display

PR Daily

On Wednesday, a photo lingered on the front page of Reddit, later making the rounds on Twitter and Facebook. Walmart might not have the answers to a recent backlash, but its swift crisis response can be a model for PR pros.

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Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

Whether Reddit can go mainstream and attract big brand advertising.

8 time-saving social media marketing tools

PR Daily

If you guessed Reddit , you guessed right. Despite the network’s immense popularity, most companies have not established a Reddit presence. Social media use, interaction and strategy have changed dramatically in recent years.

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How to Brand Like Bernie Sanders

Cision

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.

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The 5 most popular stories on PR Daily this week

PR Daily

4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via

How Social Media is Affecting the News

The Proactive Report

Reddit is used by only 3% of the U.S. Post your news to Facebook, YouTube, Twitter and Reddit. A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Executive from major platforms, including Facebook, Twitter, and Reddit, spoke about maintaining free speech and combatting hateful activity on their platforms. Reddit’s CEO Steve Huffman discussed Reddit and its commitment to free speech.

Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads. Shieber said this isn’t new or surprising since Reddit, social channels and reporting are all naturally collaborative.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.

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Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

There’s no easy answer, but these general guidelines should help: Go proactive if: The story is already in the public domain, be it Reddit, Social Media, Mainstream News, Yelp or other media.

Changes in journalism impacting PR

Prakkypedia

Platforms such as Facebook, Twitter, Reddit, LinkedIn and so on have enabled journalists to use social media to build their own brand, to inhabit online communities and find news and news sources, and to be more accessible to news tips from the public.

5 ways PR pros can keep learning

PR Daily

Seek answers on Reddit. My stepson was accepted for a summer internship at Amazon in New York City, and turned to Reddit to talk to professionals and peers. Though PR pros can do the same thing on Quora, Reddit is called “the front page of the internet” for a reason.

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MediaPulse | A Weekly Media Round-Up

Cision

High-Profile Exits: Victoria Taylor fired from reddit , resulting in backlash from community ( Mashable ), Keith Olbermann will exit ESPN , again ( Hollywood Reporter ); Giuliana Rancic steps down from anchor seat at E! Here are some stories we’re following this week: The Big News: China and Greece continue financial struggle ( Foreign Policy ); Women’s cup final was most watched soccer match ever in U.S.

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Instagram apologizes for taking man's account and giving it to soccer star

PR Daily

The non-football playing Iniesta took to Medium (and Reddit ) to tell his story. Instagram quickly restored the account five hours after the Medium post was published and as the Reddit post picked up traction (it quickly moved to the top spot on the site’s front page).

How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora. A Reddit AMA (ask-me-anything) has the potential to go very bad.

MediaPulse | A Weekly Media Round-Up

Cision

What’s Now/Next: Snapchat introduces news sharing tool ( Wired ) Reddit to venture into original video content ( The Verge ) while Spotify also pursues video content ( The Wall Street Journal ) and CNN teases new video feature, ‘ The Point ‘ ( Capital ).

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The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.

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U.S. Embassy wins Twitter users’ hearts with ‘cat pajama jam' invite

PR Daily

Stewart originally published the photo on Instagram in July 2017 , but it has since made its rounds on the internet, showing up on sites including Imgur, Pinterest and Reddit. A recent email error is a reminder to check before hitting “send”—unless you want to become an internet sensation.

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Content Research Strategy: Finding Unique Topics In an Oversaturated Niche

Buzzstream

Pay particular attention to the questions on larger sites (Quora and Reddit) because they will often get more exposure than those on niche forums. If you’ve been writing content for a significant amount of time, you know that consistently identifying high value topics can get very difficult.

McDonald’s holiday cups become fodder for internet snark

PR Daily

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups.

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Is the golden era of news now?

The Stalwart Blog

Alexis Ohanian, founder and executive chairman of Reddit "In the world of the click it's the most provocative headline that wins and the content doesn't really matter.

SMART News Content

The Proactive Report

Social: Journalists and bloggers watch sites like Twitter, Reddit and Pinterest for content about for breaking news stories. Over the past ten years the news media has been under a great deal of pressure. More than a third of the journalists in newsrooms in the US have been laid off.

Bud Light apologizes for label that promises to turn 'no' into 'yes'

PR Daily

The bottle was originally brought to light on Reddit. Every so often, we come across a brand decision so obviously inappropriate that we’re left to wonder how the heck the idea ever made it out of the brainstorm phase.

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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Agile is a hot topic right now in PR.

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My Take on the Fake News Debate

Flack's Revenge

Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection. I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem.

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