Reddit 101 for PR pros
MAY 13, 2019
Reddit 101 for PR pros
MAY 13, 2019
Reddit 101 for PR pros
MARCH 5, 2019
The self-proclaimed “front page of the internet,” Reddit is an amalgamation of everything and anything. It might be easy to underestimate the value of Reddit for enhancing your business. Like any online community, Reddit has its own set of rules and etiquette (or “reddiquette”).
MAY 31, 2019
However, there is one often overlooked social media site PR pros tend to miss: Reddit. Reddit is a goldmine for PR professionals, and if you’re not paying attention now, you should be. What is Reddit? First and foremost, Reddit is about community.
FEBRUARY 12, 2019
The controversial source of a huge cash infusion had Reddit execs jittery about announcing it—and they didn’t even get to trumpet their own victory. To top it off, Reddit didn’t even have a chance to crow about the windfall. Reddit: ~$0.30.
JULY 6, 2015
Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. We do value moderators; they allow reddit to function and they allow each subreddit to be unique and to appeal to different communities.
SEPTEMBER 15, 2017
Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.
DECEMBER 13, 2017
It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.
MAY 15, 2018
Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). It’s the time users spent on Reddit.
MARCH 12, 2015
There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Use Reddit for keyword research.
FEBRUARY 21, 2017
A Reddit AMA—“Ask me Anything”—can be a great opportunity for a business or individual to reach a large audience by answering questions about topic expertise or services in real time. Reddit will ding you for this, and you’ll lose credit.
JANUARY 11, 2017
Around 80 percent of folks on Reddit are 18- to 35-year-olds, an often difficult market for health care communicators to reach. You can find this population on Reddit, the 11-year-old network that prides itself on “front page news” that’s “upvoted” and “downvoted” by its community.
NOVEMBER 14, 2017
Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.
JANUARY 14, 2015
We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular.
JULY 30, 2015
Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response?
JULY 13, 2015
New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.
DECEMBER 6, 2018
The post AMA with Noam Cadouri, Senior Business Development Manager at Reddit, Inc. appeared first on Zignal Labs
APRIL 24, 2018
Communicators and PR pros have typically shied away from Reddit as a platform for client engagement, in part because even defining or explaining what Reddit is can be a challenge—is it a news aggregation site or a discussion site, or…something else?—and,
APRIL 30, 2013
” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. ” While this image has been removed from Imgur and Reddit, it still remains widely available online.
FEBRUARY 22, 2019
The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. Reddit. Reddit isn’t a marketing play, as most social networks can be; it’s a community play.
OCTOBER 27, 2015
Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.
NOVEMBER 8, 2018
Overlooked social network #3: Reddit. Why Reddit? Let’s be clear: Reddit isn’t for every brand. I say that because Reddit isn’t a marketing play the way most social networks can be. Facebook. Instagram. Twitter. LinkedIn.
JULY 14, 2015
Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.
AUGUST 10, 2017
On Wednesday, a photo lingered on the front page of Reddit, later making the rounds on Twitter and Facebook. Walmart might not have the answers to a recent backlash, but its swift crisis response can be a model for PR pros.
APRIL 25, 2017
Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.
DECEMBER 23, 2018
If you guessed Reddit , you guessed right. Despite the network’s immense popularity, most companies have not established a Reddit presence.
APRIL 1, 2016
4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via
SEPTEMBER 4, 2018
If you guessed Reddit , you guessed right. Despite the network’s immense popularity, most companies have not established a Reddit presence. Social media use, interaction and strategy have changed dramatically in recent years.
JUNE 12, 2019
You can also use Reddit to boost your brand’s trustworthiness. The secret of business success on Reddit is to offer valuable content without promoting yourself directly. Some of the best brand advocates you will ever find are already working for your organization.
MAY 11, 2019
In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?
ImPRessions - Crenshaw Communications
OCTOBER 11, 2018
told the story of the troubled relationship between the founders of Reddit, their departure from the company and eventual triumphant return. It’s a riveting story, and is part of a recently published book about Reddit – that itself being another tactic for differentiation.
DECEMBER 23, 2015
This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.
JUNE 29, 2016
Whether Reddit can go mainstream and attract big brand advertising.
JANUARY 8, 2019
Facebook’s data breach that affected almost 50 million users , the hacking of Marriott’s database, and Reddit’s announcement that user data was accessed by hackers are merely a few of the many examples of organizations affected by data security issues this past year.
MARCH 20, 2018
The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads. Shieber said this isn’t new or surprising since Reddit, social channels and reporting are all naturally collaborative.
AUGUST 31, 2016
Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.
Sword and the Script
JUNE 4, 2019
c) Reddit 101 for PR pros via Muck Rack. Reddit is a different beast than other social media platforms. Reddit users are savvier and can sniff out self-promotion easily.”.
JULY 21, 2015
The non-football playing Iniesta took to Medium (and Reddit ) to tell his story. Instagram quickly restored the account five hours after the Medium post was published and as the Reddit post picked up traction (it quickly moved to the top spot on the site’s front page).
ImPRessions - Crenshaw Communications
JANUARY 16, 2019
At one point it was a platform for image hosting, and the social piece grew out of that years later, popularized through Reddit. If you’re in tech PR , you try to know a lot about every social media platform.
OCTOBER 26, 2017
Seek answers on Reddit. My stepson was accepted for a summer internship at Amazon in New York City, and turned to Reddit to talk to professionals and peers. Though PR pros can do the same thing on Quora, Reddit is called “the front page of the internet” for a reason.
DECEMBER 14, 2016
The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups.