Brands *should* be adopting Reddit–so why aren’t they?

Communications Conversations

Especially on the heels of recent news that Reddit’s user base now outnumbers Twitter’s. In fact, Reddit now has the THIRD MOST users (330 million) of any social platform on the web (behind only Facebook and Instagram). It’s the time users spent on Reddit.

9 ways marketers can use Reddit

PR Daily

Reddit calls itself “the front page of the internet” for a reason. You can set up a Reddit advertising campaign. Gabriel Weinberg, founder of DuckDuckGo search engine, found that Reddit ads drove more traffic to his website than Facebook, StumbleUpon or Google Adwords.

How to promote your brand on Reddit

PR Daily

It can be difficult to know where to start when considering Reddit for marketing. Even though it has been around for more than a decade, it’s still hard to explain what exactly Reddit is to people. The great thing about Reddit is that it changes to suit you,” fans are fond of saying.

Reddit CEO: 'We screwed up'

PR Daily

Reddit, one of the web’s most popular sites, faced a user revolt over the weekend after the company fired talent director Victoria Taylor last week. We do value moderators; they allow reddit to function and they allow each subreddit to be unique and to appeal to different communities.

Electronic Arts slammed by customers on Reddit

PR Daily

Reddit user MBMMaverick took to the StarWarsBattlefront subreddit to voice his (and many fellow gamers’) frustration. The Reddit post’s popularity quickly spiked over the weekend, and EA took note. Reddit users have a long history of EA hate.

7 ways marketers can use Reddit

PR Daily

There is no social media site more misunderstood and undervalued by PR pros and marketers than Reddit. Reddit is nicknamed the “front page of the Internet” for a reason. That said, many PR pros and marketers are quick to dismiss Reddit as a viable outlet because of their own preconceived notions or due to horror stories they have heard. Here are seven steps to use this platform—a Reddit marketing guide—that won’t anger the mob: 1. Use Reddit for keyword research.

What went wrong with Nissan's Reddit 'ask me anything'

PR Daily

We can all learn a few valuable lessons from Nissan, whose recent Reddit AMA (ask me anything) went “ horribly wrong ,” according to multiple sources. AMAs on Reddit tend to be wildly popular.

Reddit announces new policies in wake of user revolt

PR Daily

Reddit has been scrambling to recover from a series of high-profile shakeups at the site that didn’t sit well with its enormous user base. Here are some of the Reddit updates that users can expect: Content Policy. Do you think these changes will help Reddit emerge from its recent problems relatively unscathed This week, more reports surfaced revealing that the company is " hemorrhaging women. ". Its response?

Reddit’s new CEO looks to ‘re-establish a relationship with the community’

PR Daily

New Reddit CEO Steve Huffman began his tenure as top exec seeking to talk to users in their language, with an “ Ask Me Anything ” (AMA) thread. Huffman became Reddit’s third CEO in less than a year in the aftermath of Ellen Pao’s Friday announcement she was resigning from the top exec spot.

The Ugly Side of Social Media Sharing

Waxing UnLyrical

” 3) Without asking or anyone else knowing, Susan’s friend’s boyfriend saw the picture, thought it was funny, uploaded it to Imgur, and posted it to Reddit. ” While this image has been removed from Imgur and Reddit, it still remains widely available online.

5 New Social Media Tools That You Should Know About

Cision

Reddit “Upvoted” What would it look like if Reddit was professionally curated and didn’t allow comments on its articles? That’s the concept behind Upvoted, an offshoot of Reddit that launched last week.

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5 Easy Tips for Learning in Not So Obvious Places

PR Expanded

Reddit has the answers. I found it fascinating when he mentioned how he went to Reddit to talk to professionals and peers about the internship, learning more about the interview process and what his summer role would entail. We’ve seen the revitalization of Reddit.

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Data-driven still needs human decisions

Shift Communications

Unless you’re blind and deaf (or not a techie), you’re aware that in the past week or so reddit had a meltdown. Have any doubt about the power of reddit? Data would say to us, syndicate this, talk with people on reddit about it, take action.

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Walmart apologizes for back-to-school “hero” sign above gun display

PR Daily

On Wednesday, a photo lingered on the front page of Reddit, later making the rounds on Twitter and Facebook. Walmart might not have the answers to a recent backlash, but its swift crisis response can be a model for PR pros.

Media Bullseye Roundtable 2016.07 with John Wall

Media Bullseye

Whether Reddit can go mainstream and attract big brand advertising.

How to Brand Like Bernie Sanders

Cision

This monitoring collected more than 700,000 tweets, reddit links, Facebook messages and Instagrams posts in a 24-hour period, making this debate the most active in terms of online conversation of the three we’ve monitored. On reddit, for example, theGOP Debate had 1,900 percent more messages.

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Tips for Working with Millennial Media Outlets

Business Wire

The most popular tools for identifying trends and measuring impact of published content include Google Analytics, Chartbeat, NewsWhip, Google Trends, Reddit and Twitter. On the other hand, Shieber advocated using Reddit for both content amplification, inbound traffic and story leads. Shieber said this isn’t new or surprising since Reddit, social channels and reporting are all naturally collaborative.

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Top IT News Picks of the New York Tech Crowd

Flack's Revenge

Some Reddit channels. Reddit. Hacker News (but not nearly as much as Reddit). Someone posted the question “HELP! What are the top sites where you get IT news?” ” on the NY Tech Meetup mailing list last week. This prompted a frenzied exchange of emails.

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The 5 most popular stories on PR Daily this week

PR Daily

4 ways marketers can use Reddit. Here are the five most widely read stories this week on PR Daily : The speech is not about you: 4 tips for speaking success. 4 spring cleaning tips for social media managers. 6 writing mistakes PR pros should never make. How to save yourself from PR speak. RELATED: Executive communicators— Join our new LinkedIn group and get FREE tips and strategies to improve leadership communications. Image via

SXSW Recap: PR takeaways from this year’s event

Media Bullseye

Executive from major platforms, including Facebook, Twitter, and Reddit, spoke about maintaining free speech and combatting hateful activity on their platforms. Reddit’s CEO Steve Huffman discussed Reddit and its commitment to free speech.

My Take on the Fake News Debate

Flack's Revenge

Reddit’s r/news/world Community used a Series of Nudges to Push Users to Fact-check News. If Facebook, Google, Reddit, Apple News and others want to earn the seal of approval, they’d need to open up their systems and algorithms to inspection. I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem.

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The New Season of BizWireTV is Coming Featuring a New Host and Innovative Tech

Business Wire

NUVI’s real-time analytics platform will provide insights into influencer conversations across numerous sources including Facebook, Twitter, Instagram, Google+, YouTube, Delicious, Reddit and more than 20 million RSS feeds.

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McDonald’s holiday cups become fodder for internet snark

PR Daily

The image made the rounds online: It was posted to the site REBRN and later to Reddit, followed by Buzzfeed. Brand managers might want to take a breather from issuing holiday cups.

How Emerging Social Networks are Applying Economic Models to Attention and Content

Where the Fishermen Ain't

Charles , a former Reddit employee who was originally hired to figure out Reddit's cryptocurrency strategy. It turns out that Reddit didn't need a cryptocurrency strategy as much as it perhaps thought it did, so out went Charles and the DATT concept was born. .

Proactive Vs. Reactive Crisis PR Posture: The Right Option

The Stalwart Blog

There’s no easy answer, but these general guidelines should help: Go proactive if: The story is already in the public domain, be it Reddit, Social Media, Mainstream News, Yelp or other media.

How PR pros can find niche groups for support and networking

PR Daily

Some practitioners turn to Reddit, where there are communities such as PRpros and PublicRelations. There is a learning curve with Reddit, so do your homework before jumping in. PR can be a tough business.

Where do you get your news from? From now on, this website

PR in High Definition

Featuring reddit, Digg, Buzzfeed, Reuters, CNN, the New York Times and many, many more. If, like us, you spend the first half hour of the morning reading through news, before keeping an eye on a menagerie of channels throughout the day, watching news channels broadcast on social feeds, reading the latest newsletters and so on, it can get a bit unmanageable.

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Inside Innovation: StoryWorks, Ketchum

The Resolution Blog

We use listening tools like sysomos, brandwatch and traackr and teams are assigned to different interest areas based on their natural behaviours – we look at trending topics of conversation and reddit is a must! Agile is a hot topic right now in PR.

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5 ways PR pros can keep learning

PR Daily

Seek answers on Reddit. My stepson was accepted for a summer internship at Amazon in New York City, and turned to Reddit to talk to professionals and peers. Though PR pros can do the same thing on Quora, Reddit is called “the front page of the internet” for a reason.

How Social Media is Affecting the News

The Proactive Report

Reddit is used by only 3% of the U.S. Post your news to Facebook, YouTube, Twitter and Reddit. A new report from Pew shows that while the news industry has lost more than a third of its newsroom jobs in traditional media, there are now more than 5000 jobs in digital news.

How Niche Social Media Platforms Like Quora Can Be Valuable for PR

Cision

An AMA on Reddit, a Facebook post, or a Tweet would have organically distributed their message far more effectively than posting to Quora. A Reddit AMA (ask-me-anything) has the potential to go very bad.

MediaPulse | A Weekly Media Round-Up

Cision

High-Profile Exits: Victoria Taylor fired from reddit , resulting in backlash from community ( Mashable ), Keith Olbermann will exit ESPN , again ( Hollywood Reporter ); Giuliana Rancic steps down from anchor seat at E! Here are some stories we’re following this week: The Big News: China and Greece continue financial struggle ( Foreign Policy ); Women’s cup final was most watched soccer match ever in U.S.

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Report: Marketers turn to Instagram, YouTube, LinkedIn and more for social listening

PR Daily

Several turn to Reddit (27 percent) and Medium (12 percent), among other channels. Online listening has grown immensely since social media’s early days. Even the tools that communicators are using have transformed, providing more actionable insights than ever before.

MediaPulse | A Weekly Media Round-Up

Cision

What’s Now/Next: Snapchat introduces news sharing tool ( Wired ) Reddit to venture into original video content ( The Verge ) while Spotify also pursues video content ( The Wall Street Journal ) and CNN teases new video feature, ‘ The Point ‘ ( Capital ).

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Brands debut campaigns, use Twitter to honor Intl. Women’s Day

PR Daily

reddit (@reddit) March 8, 2016. Designated days can range from the hardly serious National Toast Day, to Tuesday’s widely celebrated International Women’s Day. Each year on March 8, the world celebrates, reflects upon and appreciates women and their contributions to society.

Buh-bye, Facebook: Teens favor YouTube, Instagram and Snapchat

PR Daily

YouTube and Reddit were not included as options in the 2014-2015 survey but were included in the current survey. Nearly half the teenagers in the United States (45 percent) are online almost constantly—but many have left Facebook in favor of other platforms.

3 branding lessons from the rise and fall of Ken Bone

PR Daily

Riding high on the internet’s love, Bone took part in an “Ask Me Anything” session on Reddit: Hey @reddit , come step into the #BoneZone AMA https://t.co/HGF37WSJzq Then came his Reddit AMA, which went off without a hitch….

Instagram apologizes for taking man's account and giving it to soccer star

PR Daily

The non-football playing Iniesta took to Medium (and Reddit ) to tell his story. Instagram quickly restored the account five hours after the Medium post was published and as the Reddit post picked up traction (it quickly moved to the top spot on the site’s front page).

Facebook confirms it’s testing a ‘downvote’ option

PR Daily

Some Twitter users see the move as an attempt to copy Reddit, which invented the “downvote/upvote” system for comments. Very Reddit tbh! A Reddit co-founder said he was flattered that Facebook might copy him: Sincerest form of flattery!

How we’re creating content isn’t lining up with how people are consuming it

Communications Conversations

Consider another stat: According to researchers at the Notre Dame University (yeah, that one), 73 percent of posts on Reddit are voted on by users that haven’t actually clicked through to view the content being rated.