PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PRSay

JANUARY 22, 2021

After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. The imperative is creating a unique culture for all employees when many will not be in the office full-time — or at all. Avoid remote culture shock.

Trends 184

Trends Communications Skype Employee 184

5W PR

MAY 26, 2023

Media Relations Definition Media relations can be defined as the process of building and maintaining relationships with journalists, editors, producers, and other media professionals. The post The Importance of Building Media Relations in PR appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

Media Relations 88

Media Relations Media Crisis Meeting 88

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. AirPR: You’ve held a marketing leadership role at Navistar and BP as well.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. In-house vs. agency. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Shift Communications

APRIL 13, 2022

What’s working — distinct thought leadership branding: Thought leadership from the brand and its executives should be cornerstone content on LinkedIn. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media. It’s a demand gen specialist’s dream.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

The Hoffman Agency

MARCH 6, 2024

For example, HR materials, employee handbooks? Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others. to enter leadership roles. appeared first on The Hoffman Agency. Prospect: No, we don’t have anything like that. Us: OK, no problem. Don’t we all.

Handbook 36

Handbook Trade Shows Employee Local 36

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. We’ve found success in mini-conferences we call thought leadership panels. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. You then find a job on the corporate side as a social media manager. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Cision

MARCH 17, 2016

Ed James, president/PR at Anthemic Agency, stresses the importance of understanding a brand’s needs to create a successful PR strategy. In this interview, he discusses what the agency has planned for its newest client Haufe, how he measures success and why employees are key to improving a brand’s communication.

Employee 120

Employee Agency Meeting Strategy 120

Victorious PR

OCTOBER 18, 2022

It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. Thought-Leadership. In creating content that is easily shareable on social media, your thought leadership potential is already shining. If we don’t tell the story for our clients and keep them informed then no one else will.

Real Estate 52

Real Estate Community Social Media Leadership 52

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

PR in High Definition

MAY 24, 2023

Efforts must be made in terms of public relations, brand management and leadership reputation, but it cannot stop there. Those who are responsible for sales, by definition, have a huge impact on any business’s success. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve.

Reputation 62

Reputation Measurement Leadership Examples 62

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Recognize the difference and never stop learning.

Sports 245

Sports Agency Industry Creativity 245

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. 2) Marketing leaders add creative headcount and build in-house agencies. The study polled 325 companies to generate the report, “including marketers with and without in-house shops, as well as external agencies and vendors.”.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

PR in High Definition

MAY 31, 2022

Leadership and reputation. Suppose a business fails to hold its leader accountable or recognise when it is time for leadership change. In 2003, 8 former employees sued Abercrombie for race and sex discrimination. In that case, long-term damage will be inflicted upon the company’s reputation.

Reputation 62

Reputation Policies Leadership Company 62

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” That could be good or bad for you depending on where PR sits in your organization ; it’s definitely a question to ponder in procurement. In 2021, the company says it added 65 new employees bringing its total to 150.

Software 118

Software Case Study Advertising Advertising 118

Communications Conversations

AUGUST 21, 2018

We all get out into the field on a regular basis to meet with our store leadership, identify great Blue Shirt spokespeople and meet with reporters. Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? My choice would definitely be Serena Williams.

Sports 113

Sports Retail Local Report 113

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. It may seem like a full-time job to stay on top of trends but the time investment is definitely worth it.

Airlines 120

Airlines Exercises Fashion Print 120

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career? Influence is leadership.

Ethics 77

Ethics How To Training Employee 77

PR in High Definition

APRIL 26, 2021

Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes. The employees at Goldman Sachs seemingly had no other option than to take this internal issue external.

Internal 62

Internal International Communications How To 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 98

Interviews Publicity Technology Social Media 98

PR in High Definition

FEBRUARY 22, 2021

To some, he’s the definition of success. Our recommendation would be to start with his employees, spending time getting the communication right there, and bringing them on-board with his vision for the company. The comms team can associate progress on the matter with his leadership, regardless of his level of involvement.

Communications 71

Communications Reputation Energy Leadership 71

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. The Latest & Greatest.

Survey 74

Survey Industry Communications Corporate 74

The Hoffman Agency

NOVEMBER 21, 2023

“Until senior leadership starts to think this isn’t a trade-off, we’re not going to see a change,” he said. “We are definitely short of talent,” said Khoo Kah Leng of Applied Materials. Placing people where they can be most useful is a priority for all semiconductor businesses.

Brand 36

Brand Branding System Technology 36

PRSay

AUGUST 10, 2016

I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession. How can the industry be more inclusive of Hispanics? . Mario Sánchez. Account Executive, CWA Strategic Communications, Albuquerque, NM. Years in PR: 10. Biggest misconception?

Leadership 60

Leadership Groups Employee Industry 60

PRSay

SEPTEMBER 22, 2016

If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. This is where employee communications professionals can get stuck in the middle.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table?

Tools 67

Tools Marketing Advertising Advertising 67

Communications Conversations

DECEMBER 11, 2020

Other ways the team stays connected is through virtual staff meetings to share agency updates, showcase notable client programs and celebrate exciting personnel news, which there has been a lot of at DKY these days — retirements, pregnancies, weddings, new hires and more! Were recruiters more responsive?

Interviews 185

Interviews Meeting Video Energy 185

Maxim Behar

DECEMBER 20, 2022

Thank you so much for all your positive energy, leadership, and goodwill. Our industry continues to suffer from a lack of visible leadership. Many of the people running the world’s biggest agencies are almost invisible on the global stage. And what always impresses me most is how much your employees love you. Dima Tutar.

Energy 52

Energy Groups Internal International 52

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

Ethical Voices

AUGUST 22, 2022

After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility? What happens when we actually base things on what we call attunement to audience agency? How am I engaging myself?

Ethics 75

Ethics Communications Agency Technology 75