Sat.Apr 27, 2024 - Fri.May 03, 2024

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Leveraging Data to Amplify the Reach and Impact of Press Releases

Business Wire

Imagine standing in a crowded room, trying to capture everyone's attention with just your voice. Now, envision you have a megaphone equipped with facts, figures, and forecasts—data that not only amplifies your message but also commands the room. This is the power of integrating data and analytics into press releases.

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No, DEI Isn’t Dead. But No One Wants To Talk About It.

ImPRessions - Crenshaw Communications

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “ backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers , high-profile rich guys and conservative activists.” NPR, which ramped up diversity efforts to combat Covid-era viewership decline, is facing a double-whammy of

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5 ways AI can support your earned media programs

Agility PR Solutions

A strong media relations program can help businesses to maintain a positive brand image and reach their target audience. With the advancement of technology, particularly AI, organizations have a powerful tool at their disposal to streamline and optimize their media relations efforts. From analyzing data to personalizing communication, AI offers a myriad of opportunities to […] The post 5 ways AI can support your earned media programs appeared first on Agility PR Solutions.

Media 183
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Mastering Organization: Budget-Friendly Tips

PR for Anyone

In today’s fast-paced world, maintaining an organized living space can feel like an elusive goal. From overflowing closets to cluttered countertops, the chaos can quickly become overwhelming. However, fear not, because help is here! Join me on this segment from Good Day DC where I share budget-friendly organization hacks. I went to my local Dollar Store to see what I could find.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Beyond our love/hate relationship with AI

Steve Barrett on PR

The mission to distinguish nuggets of wisdom from the torrent of BS around the impact of artificial intelligence on communication must be top of mind for all PR pros.

More Trending

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Decoding the PESO model: A comprehensive guide for PR

Agility PR Solutions

Shaping the public’s perspective of your brand can be achieved through several public relations initiatives. If you’re looking for a holistic approach to PR, the PESO model might be the answer for you. In this article, we’ll discuss the PESO model’s ins and outs. We’ll cover what the PESO model is before we dive into […] The post Decoding the PESO model: A comprehensive guide for PR appeared first on Agility PR Solutions.

Brand 162
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Five trends shaping the future of the corporate communications function

Wadds Inc.

A new report identifies five critical trends to future proof the corporate communications function. The growth of information and the rise of AI are transforming the communication landscape, creating both management challenges and opportunities for organisations. The corporate communication function is at the forefront of this challenge. The annual Communications Trend Radar 2024 report highlights five trends that corporate communications and public relations leaders must address to ensure their

Corporate 115
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Poll: Americans Wary of News Coverage on 2024 Elections

PRSay

You can download a copy of “Tackling Misinformation: The Communications Industry Unites” here. Comms pros can find more resources on the topic from PRSA here. A new poll finds that about half of Americans (53%) say they’re extremely concerned or very concerned that news organizations will report inaccurate information during the 2024 presidential election.

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Oh, the People You’ll Meet!

Culpwrit

By Jill O’Mahony Stewart Dr. Seuss’s “Oh, the Places You’ll Go!” is a graduation-gift standard. In it, the author tells young folks about the life adventures that await them. And he doesn’t skip the scary stuff or the bumps in the road. I often reread “Oh, the Places You’ll Go,” and cry. Good crying… Continue reading Oh, the People You’ll Meet!

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating the digital PR landscape: Essential services and strategies for success

Agility PR Solutions

Like many industries, the digital PR landscape is having to transform with the dawn of advanced AI. New technology is rapidly disrupting traditional methods of public relations work. Adaptability is the name of the game. But where to pivot and how? How do you streamline new processes and engage new audiences while learning new technology […] The post Navigating the digital PR landscape: Essential services and strategies for success appeared first on Agility PR Solutions.

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Using AI to improve results and increase efficiency for PR professionals

NewsWhip

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. We want to make it possible for our users to understand the stories shaping the world – as they are happening. Unsurprisingly – in recent years, AI has played an increasing role in our products, and how they are used.

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Staying Ahead in the Ever-Changing World of Public Relations: The Crucial Role of Accreditation

PRSay

April is APR Month at PRSA. Learn how becoming Accredited in Public Relations can help advance your career by visiting PRaccreditation.org. I admittedly didn’t know if I wanted to pursue my Accreditation in Public Relations (APR). By 2019, the year I received my APR, I was up to my eyeballs in responsibilities, including my first child being under the age of two, a new PR job in the tech and telecommunications industry that was a big learning curve from my experience, co-parenting my then steps

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B2B Tech PR in the Age of Social Media

5W PR

In recent times, the B2B tech PR scene has felt the ground shift beneath it. The conventional PR tactics of press releases and carefully chosen media placements have been jazzed up by the lively beat of social media. This online revelation hasn’t just changed the way B2B tech businesses communicate with their audience, but it’s also given PR a whole new definition.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern

Agility PR Solutions

The Creator Economy has exploded over the last couple of years into a self-sustaining revenue model, and the growth shows no signs of slowing. But with growth comes complexity, and the most innovative influencers and other content creators find ways to rise above this ever-increasing pack to forge successful careers. One key to that innovative […] The post Influencer update: New study reveals consumer, business and tech trends impacting the Creator Economy—and influencers’ top concern appe

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Why Do Media Relations and Media Training Matter?

HMA Public Relations

Want to find out how to cut through the noise and capture journalists' attention? Learn more in the latest blog post from Mikayla Koppy, where she shares the keys to effective media relations and media training today, drawing insights from a recent episode of the PRGN Presents Podcast. Take a look!

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3 Ways to Identify Sponsored Content

Buchanan PR

Image by 200 Degrees from Pixabay Sponsored content. Branded content. Paid content. No matter what outlets call it, there’s no argument that it’s common to see news outlets publishing these pay-for-play posts. If you’re unfamiliar with this term, this is when a company pays a publication to publish an article. With social media breaking news before readers get to their websites and ad blocking apps causing decreased ad revenue, news outlets are looking for ways to bring in more money from consum

Writing 84
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Monitoring News and Trends About Clients and Competitors

OnePitch

Keeping a finger on the pulse of news and relevant trends across your clients and their competitors may seem like a simple skill to have in your PR toolkit , but it’s an essential one that not only provides value but shows you know your stuff. Particularly in the age of near-ubiquitous AI applications , there’s never been a better time to sharpen up your monitoring chops.

Trends 83
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Communicating During a Crisis & Navigating the Chaos

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

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Valuable tips for leveraging financial tools for strategic PR campaigns

Agility PR Solutions

Strategic PR campaigns are the cornerstone of brand reputation and growth, yet they hinge on effective budget management. For savvy PR professionals and marketers, the intersection of financial acumen with communications strategy is non-negotiable. Harnessing financial tools like rewards credit cards can elevate your PR campaigns from routine to remarkable by stretching every dollar.

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How to find the best stories and amplify brand voice in current events

Axia PR

Consider these best practices and industry examples to weave newsjacking into your PR strategy. If you caught our blog post about newsjacking and how it can increase your visibility and boost sales, you might have been left wondering exactly how to get started putting this tactic into practice. We’re back with more on how you can find the right stories for newsjacking and examples of how to execute this in the media.

How To 71
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Spokespeople – navigating the social media tight rope

PR in High Definition

Social media has become an indispensable tool for companies seeking to communicate with their audience. Yes, those little apps on our phones aren’t just for sharing memes anymore – they are now a powerhouse for companies trying to get their message out there. When thinking about PR, an important part of a company’s communication strategy is how its messaging may be received across different social platforms, i.e. can anything said be misconstrued, offend or come back to bite you in the a$$?

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Coffee with a Journalist: Beth Gillette, Cosmopolitan

OnePitch

Beth Gillette is a beauty editor at Cosmopolitan, where she covers skincare, makeup, hair, nails, and more across digital and print.

Print 82
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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10 ways you can use social media to improve your customer service

Agility PR Solutions

Using social media for your business can make a huge difference, particularly when it comes to supporting your customers. In any case, it is exceptionally imperative to use caution, as little botches can lead to enormous issues. But when used accurately, social media can bring you closer to your customers and make them feel like […] The post 10 ways you can use social media to improve your customer service appeared first on Agility PR Solutions.

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So many crises, so little communication

Axia PR

Google vs Tesla: The ultimate corporate communication showdown College protests showcase need for effective leadership communication 60-second close: Strategic communication requires the right perspective

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The power of storytelling: How Wrexham AFC rose from the ashes

PR in High Definition

In September 2020, Wrexham AFC, a little-known Welsh football team, burst onto the mainstream when out of the blue they were bought by an unexpected duo. They were playing in the fifth and lowest tier of the English football league system at the time, having suffered decades of neglect and decline. The duo in question were world-famous movie star Ryan Reynolds, and (as the joke goes) his lesser-known TV-star sidekick, Rob McElhenney.

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Navigating the Brand Loyalty Crisis: Insights from EMEA Consumer Research

Inbound PR

In a world where brand loyalty is becoming increasingly elusive, organisations across Europe, the Middle East, and Africa (EMEA) are facing quite the challenges. The landscape is shaped by shifting consumer preferences, economic pressures, and the relentless march of technology. In 2023, at ServiceNow we highlighted the looming brand loyalty crisis, and now, in 2024, the situation remains dire.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty

Agility PR Solutions

Is there an empirical formula marketers can use to figure out the complexities of consumer behavior? Well, not exactly, but new research from financial tech platform Intuit gets pretty close to studying it at the molecular level to determine what drives us to actions akin to brand loyalty, revealing 12 important drivers, and the marketing […] The post The science of loyalty: New study uncovers 12 fundamental drivers of consumer behavior and decision-making towards brand loyalty appeared fi

Study 106
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Farage’s ‘False Flag’ Adidas 

Mark My Words

LinkedIn A fortnight ago Rishi Sunak apologised for the damage he did to the credibility of popular trainer brand Adidas Sambas after wearing a pair in a podcast interview, during one of his infinite attempts to appear down with the kids. Adidas were presumably still reeling from the reputation damage caused by a stuffy right wing politician co-opting a product marketed to the hipsterishly progressive when no less an influencer than Nigel Farage poked fun at the incident by posting an Instagram

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The rise of FemTech

PR in High Definition

The term ‘FemTech’ was coined by Ida Tin in 2016 (Co-Founder of Clue), just eight years ago. As I write this, my Word Document doesn’t even recognise the word, giving it a firm underscore in red. So, safe to say it’s pretty new to the scene. But, like every different flavour of technology, it did not just spawn out of thin air and its roots go back a long way.

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