Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Shift Communications

APRIL 13, 2022

Using prospect lists and integrations into a company’s CRM and other platforms like ABM ad platform Madison Logic, advertisers can reach the right accounts and analyze which are generating leads/engaging with content. What’s working — employee and customer advocacy: Provide employees with links and copy to share on social media.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

Victorious PR

FEBRUARY 6, 2023

What constitutes a small business varies—by size of firm, number of employees, revenue earned, output measurements like sales and shipments, etc.—but Even if the definition of PR hadn’t changed many times over a handful of years, a lot of people still wouldn’t understand what it is or why it’s so beneficial to businesses. What is PR?

Real Estate 52

Real Estate Small Business Local Reputation 52

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand. Your letterhead.

Employee 120

Employee Social Media Education Brand 120

ISEBOX

OCTOBER 19, 2016

billion on advertising in 2015, yet 65% of that went to TV advertising – rather than online, which represents 25% of total media consumption time. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e.,

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Marketing 70

Sword and the Script

FEBRUARY 16, 2019

Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity. The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. 2) Marketing leaders add creative headcount and build in-house agencies.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. 3) Native advertising risking non-compliance. Talk to Us!

Tools 67

Tools Marketing Advertising Advertising 67

5W PR

JULY 15, 2020

Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Media assets, including the logo, headshots of key employees, screenshots from the website, and product videos. • Links to, and excerpts from, press releases and big announcements that the company has made.

How To 176

How To Media Guidelines Pitching 176

PR in High Definition

MAY 24, 2023

Those who are responsible for sales, by definition, have a huge impact on any business’s success. Fundamentally, all your employees must buy into your company’s ethos and what it is trying to achieve. However, this goes beyond revenue generation.

Reputation 62

Reputation Measurement Leadership Examples 62

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 98

Interviews Publicity Technology Social Media 98

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. Old fashioned press releases and advertising can lead to bona fide editorial coverage. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

For B2B marketeers, it’s been noted that content shared by employees gets 2x greater engagement than content shared by the company alone, as the trend for a human face on B2B marketing continues to grow. Employee advocacy is therefore definitely worth considering for your strategy.

Social Media 62

Social Media Trends Media Instagram 62

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

Sword and the Script

MAY 11, 2019

Because these external award announcements have an effect on employees! 3) Earned media improves advertising effectiveness. It’s not a matter of PR being better than advertising, they each have their own benefits and drawbacks. However, the variation in the advertising scores was only 4 points over the nine months.

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

JANUARY 17, 2023

Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. I’d definitely put them on the shortlist. In September he me the company has been in business for roughly 9 years, has 220 employees, 750 clients and has raised $100 million in funding. Public Relay. iSentia (Australia).

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

Ethical Voices

OCTOBER 24, 2022

She has spent her career in PR agencies with a penchant for crisis communications. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. I started my PR career interning at The McCray Agency in San Diego and ended up graduating early to start my PR career there.

Ethics 50

Ethics Interviews Advertising Advertising 50

Sword and the Script

DECEMBER 4, 2018

On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. Talk to Us !

Survey 103

Survey Marketing B2B Content Marketing 103

MaccaPR

MARCH 14, 2016

So our PR agency was delighted to host an event featuring former General Mills Chief Marketing Officer Mark Addicks (pictured above right), in partnership with the International Association of Business Communicators-Minnesota. “To Yes, your ROI can definitely include sales. Can sales increase be a goal of a brand values campaign?

Brand 48

Brand Branding Advertising Advertising 48

Ethical Voices

AUGUST 22, 2022

After my time there, went on to Ogilvy, a very large global PR agency specializing in tech, before I founded Volume PR. How am I engaging with respect to the agency of my audience, with respect to codes of civility? What happens when we actually base things on what we call attunement to audience agency? How am I engaging myself?

Ethics 75

Ethics Communications Agency Technology 75

Sword and the Script

APRIL 27, 2019

The industry is already geared to sex up stories to land coverage – news by definition covers anomalies – and the ante for pitching angles that are more outrageous gets higher and higher. 59% said manual research; 18% said through a list they built; 15% said through PR agencies, and 8% said through a platform or commercial database.

Survey 90

Survey Journalism Study Pitching 90

Waxing UnLyrical

AUGUST 19, 2015

For many years public relations practitioners have been asking for measurement standards to ensure that all their public relations efforts can be evaluated using consistent definitions and measurements. Advertising Value Equivalency (AVE). PR standards define what needs to be measured. Let’s take a look: 1. Unique visitor count.

Report 40

Report Measurement Media Comparison 40

Waxing UnLyrical

APRIL 6, 2011

by a recent PR Daily post, “ Advertising vs. PR: How to measure the value of editorial coverage (thank you, Heather Whaling , for pointing me to it). And if you don’t know it yet, I think AVE, which essentially tries to assign a dollar figure to the “value of publicity&# in advertising terms, is bunkum. Definitely piffle.

Measurement 78

Measurement Writing Advertising Advertising 78

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

PR Conversations

AUGUST 3, 2016

And Saatchi’s CEO, Arthur Sadoun has emailed Publicis employees putting distance between the group and “ the way Kevin’s remarks were expressed “ I imagine that Kevin is at his ‘sanctuary’ in Grasser in the English Lake District – as the last post on his personal blog revealed his love for the area.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

And Saatchi’s CEO, Arthur Sadoun has emailed Publicis employees putting distance between the group and “ the way Kevin’s remarks were expressed “ I imagine that Kevin is at his ‘sanctuary’ in Grasser in the English Lake District – as the last post on his personal blog revealed his love for the area.

Interviews 40

Interviews Leadership Groups Advertising 40

PR Conversations

AUGUST 3, 2016

And Saatchi’s CEO, Arthur Sadoun has emailed Publicis employees putting distance between the group and “ the way Kevin’s remarks were expressed “ I imagine that Kevin is at his ‘sanctuary’ in Grasser in the English Lake District – as the last post on his personal blog revealed his love for the area.

Interviews 40

Interviews Leadership Groups Advertising 40

Sword and the Script

AUGUST 6, 2019

TrendKite was founded by a former Meltwater employee and developed a modern and competitive approach to media monitoring. The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. According to Gallup, 70% of employees are not engaged.

Marketing 63

Marketing Pitching Corporate Tools 63

Shift Communications

JANUARY 16, 2018

By definition, a marketing mix is a combination of things, so you’re not doing it right if all you’re doing is Facebook but you’re not doing with these other things well. The most logical source of this, of course for many companies, is your employees, but it’s not just employees. [00:05:26]

Facebook 116

Facebook Video Brand Branding 116

Communications Conversations

OCTOBER 25, 2018

It’s now almost always a given that if my businesses want to put something up on social, it most definitely needs funding. By streamlining manual processes brands free up resources and employee’s time that can be put towards other tasks. The days of measuring success by Likes, Comments and Shares is long gone.

Social Media 89

Social Media Trends Media Instagram 89

Norton's Notes

SEPTEMBER 25, 2015

For those of you that don’t know what Growth Hacking actually is, according to Wikipedia, this is the definition: Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking , and social metrics to sell products and gain exposure. [1] Is Content still King?

Marketing 28

Marketing Employee Wikipedia Data 28

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Jim Hawker, Threepipe Digital Marketing and PR – #FuturePRoofing a Public Relations agency or a Communications team. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

David PR Group

JULY 28, 2015

He frowned as we upped the count to likely north of 50, when considering the camera-phone-bearing customers and employees. Law enforcement agencies have widely adopted dashboard cameras on police cars, again as the technology has improved. What about the cell phone cameras, I asked? And wearable cameras are likely next.

Reputation 40

Reputation Viral Privacy Retail 40

Cision

OCTOBER 16, 2017

So, if you look at certain industries where marketing is such a beast from a paid media perspective, and in terms of the millions and millions that are getting pushed in monthly around advertising, in a lot of cases communications might be managed as somewhat of a discrete function because the discipline is very different.

Media 202

Media Storytelling Technology Data 202

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. Maxim: I decided to do advertising. Nobody knew what it was and I thought it might be interesting to do advertising. Advertising in 94-95 in Bulgaria meant making calendars, and pens with the name of the company on it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59