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Measuring Success: Three Metrics for PR Agency Employees | Business Wire Blog

Business Wire

When employees succeed in their careers, every piece of their organization falls in line behind them. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

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How to reduce and manage employee turnover in your comms agency

Agility PR Solutions

The high turnover rate in marketing and PR agencies, especially, is a major challenge, impacting efficiency, morale, and the future of the business. Organizations must create a culture of development […] The post How to reduce and manage employee turnover in your comms agency appeared first on Agility PR Solutions.

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Crenshaw Communications Joins Digital Marketing Agency Mod Op

ImPRessions - Crenshaw Communications

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. The agency’s tagline is “Accelerating Growth Through Data, Human Creativity + AI.”

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The unspoken overlord of client/employee/agency relationships: Self interest

Agility PR Solutions

And since public relations agencies are businesses, both private and public, that definitely applies to them. The importance of client relationships to PR agencies is a close second. Looking out for themselves is the primary priority of businesses, both private and public.

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Employee Advocacy Spurs ROI

Ronn Torossian

The brand embraces employee advocacy and input. […]. The post Employee Advocacy Spurs ROI appeared first on. That quote by Joe Tripodi, Coca-Cola’s CMO, pretty much sums up the success of the 135 -year-old beverage. Developed in 1835 by a wounded Confederate colonel, Coca-Cola has continued to dominate the soft drink industry.

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Five Benefits of Working at a Small Agency

ImPRessions - Crenshaw Communications

PR agencies come in all shapes and sizes. Other agencies — often described as “boutique” — are smaller and less known, yet capable of producing work of the highest quality. Smaller agencies are often less formal and can be less organized when it comes to personnel matters. A small PR agency is like a small town.

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5 Tips For First-Time PR Agency Clients

ImPRessions - Crenshaw Communications

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. After selecting an agency partner, it’s imperative to lay out expectations, deliverables and success metrics for both sides. Set Clear Objectives And KPIs .

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