5W PR

AUGUST 27, 2021

Since the public relations sphere is spread out over a multitude of industries, it’s always best to learn about specific PR jobs first, before making a definite career decision. Interns in Public Relations. Employee Relations Managers. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Landis PR

SEPTEMBER 21, 2023

Landis Communications’ president Sean Dowdall appeared on the Public Relations Global Network (PRGN) podcast to discuss how he runs the agency as a values-aligned company. Sean is in conversation with Abbie Fink from partner agency HMA Public Relations. What is a values-aligned organization? Values-aligned is more than outcomes.

Company 64

Company Employee Community Healthcare 64

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

PR in High Definition

JANUARY 23, 2019

All through this strange period in my life, I was clinging on to my comfort zone (work) and drawing parallels: how the dating game compares to a client/agency selection process or a potential new hire process. You want to start a trusting relationship, and that’s where employee advocacy can help in seducing the best new talent.

Employee 48

Employee Case Study Measurement Leadership 48

Sword and the Script

SEPTEMBER 19, 2022

Goals, channels and metrics for internal comms. Internal communicators are striving to better inform employees – and improve engagement rates. That’s according to a survey of 250 internal comms pros conducted by Ragan in May 2022. 70% said “improving employee retention and engagement.”. In-house vs. agency.

Survey 81

Survey Corporate Communications Financial 81

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Employee communications after sudden transformation. must-read for any internal comms departments! As part of the launch, we put together our guide to reputation management which reflects our proud history and abilities as an agency. .

Reputation 133

Reputation Creativity Crisis Employee 133

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. Bringing in a PR agency when a crisis occurs is one effective way of getting support and guidance.

Handbook 62

Handbook Crisis Company Reputation 62

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. A maturing startup acquired another vendor in a different category.

Corporate 94

Corporate B2B Company Marketing 94

PRSay

JANUARY 14, 2020

Harold Burson, named the 20 th Century’s most influential PR practitioner by PRWeek , thought his two most valuable contributions to the profession were, first, for Burson-Marsteller having led the way for agencies to move past being a “cottage industry” to become international institutions. A valued counselor.

Leadership 156

Leadership Automotive Employee Corporate 156

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Mindful Marketing

FEBRUARY 15, 2017

Hiring an agency can seem pretty cool – having a dedicated team of professionals promoting you and your business all day sounds nice, right? And it is, but it definitely comes at a cost. So when is the right time to hire a PR agency? What do we need and expect from an agency? That depends. Can we do our own PR?

Agency 50

Agency Crisis Communications Measurement Analytics 50

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. She is the co-founder of Mooloop, a social media agency, and is a frequent speaker on PR and social media topics.

Interviews 98

Interviews Publicity Technology Social Media 98

Onclusive

APRIL 12, 2018

We’ve grown quite a bit, and our team now includes Corporate Social Responsibility, our own in-house agency team, a Demand Operations/Lean Gen capability, Strategic Meetings Management, and, most recently, Customer Advocacy. We are fortunate to have a CEO that believes in marketing and communications.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

On the PR agency side, we serve many masters. The most interesting and authentic heroes could be a low-level employee in an organization, or the customer. ” When it comes to adjectives and “action verbs,” less is definitely more, and a more precise word will beat a vague one anytime. Every story needs a hero.

Storytelling 140

Storytelling How To Software Small Business 140

PR in High Definition

JUNE 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Global expansion. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

PR in High Definition

MAY 21, 2019

This is a guest post from Jill Gerig, Account Director at US agency Inkhouse. According to Index Ventures , nearly all successful North American tech companies have an average of 30 percent of revenue coming from international markets, usually led by Europe. Global expansion. Ensure clear objectives and goals are in place.

Internal 48

Internal International Company Local 48

Deirdre Breakenridge

APRIL 29, 2019

When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. Yet what you do with earned media is just as important as getting it in the first place. Find him on Twitter @Frank_Strong.

Survey 377

Survey Media Relations Media Ethics 377

The Hoffman Agency

FEBRUARY 14, 2024

Chinese carmaker BYD sold more electric vehicles than Tesla in Q4 2023 ( Shutterstock ) On the communications front, the definition of what is “local” is undergoing transformation, encompassing cultural and political nuances. A willingness to learn and work toward understanding China’s regulations will go a long way.

Local 36

Local Government Banking Policies 36

5W PR

FEBRUARY 8, 2021

Not only should the strategy embody customer service but also a focus on a well-rounded one, including the brand, its products, both internal and external processes, procedures, policies, distribution and fulfilment. The post Customer-Centric Engagement Success appeared first on NY PR Agency 5W Public Relations Blog - 5WPR.

Customer Service 88

Customer Service Policies Analysis Training 88

Solo PR Pro

DECEMBER 14, 2021

This is probably a little unethical, but I was also side hustling for a PR agency, writing press releases and stuff like that, while I was a trade journalist,” Bob says. “I every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

The Hoffman Agency

MARCH 6, 2024

As the world approaches another International Women’s Day, we reflect on this year’s theme — #InspireInclusion — and whether it stands up to scrutiny. For example, HR materials, employee handbooks? Specific to multinationals, I have often found that certain voices and definitions of inclusion are louder than others.

Handbook 36

Handbook Trade Shows Employee Local 36

Sword and the Script

JANUARY 17, 2023

Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No. I’d definitely put them on the shortlist. International-based all-in-one PR software providers. The founder also owns an agency, which represents PRophet and is the President of PRSA New York. Public Relay.

Technology 92

Technology Software Resources Pitching 92

PR in High Definition

AUGUST 31, 2022

Businesses that have made it through pandemics and economic downturns have all had one thing in common – they’ve placed prominence on their company reputation, internally and externally. Find what that uniqueness is and leverage it and use it to connect with your employees and customers. Reputation in the round.

Reputation 71

Reputation Policies Internal International 71

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

According to Adweek and other trades, the company is quietly reaching out to agencies to discuss a possible assignment, with some accounts saying it wants to change its identity “within 48 hours.” To distract from internal problems. Here are some of the top reasons not to rebrand. Because everyone’s doing it.

Crisis 136

Crisis Airlines Reputation Internal 136

PR in High Definition

JUNE 28, 2022

On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. Working on effective communication with employees with the goal of improving workplace happiness and culture, is at the heart of internal comms.

Reputation 62

Reputation Media SEO Case Study 62

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. She discovered a theater she loved and reached out to the head of marketing and PR to ask if she could intern with her. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

ReimaginePR

AUGUST 15, 2016

How will you (re)introduce your brand to your employees, to your current customers, to your prospective customers and to the press? Galvanize Your Employees Behind Your Rebrand. Sometimes, employees are the last to know about a rebrand. You want your employees to be excited and energized about therebrand.

Employee 120

Employee Social Media Education Brand 120

Stephen Waddington

NOVEMBER 21, 2018

To prosper long term, every company must not only deliver financial performance, but also benefit all their stakeholders, including shareholders, employees, customers and communities in which they operate. These forward-thinking organisations are using new technologies as a means of listening and engaging with employees.

Publicity 120

Publicity Analysis Measurement Tools 120

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. If our employees aren’t sold on our brand promise, how can they deliver it to customers and guests? Employee communications practitioners, by their very definition, have a focused audience. Who’s affected by this dilemma.

Ethics 60

Ethics Tourism Real Estate Privacy 60

Maxim Behar

MAY 18, 2023

The age of 14 was indeed too early, and then after high school, he spent 5 years as a machinery worker, graduated from International Business in Prague, Czech Republic, and started working as a journalist. This is my definite understanding.,” This is why for him all those messages are quite strange. “We he asserts.

Ethics 52

Ethics Internal International Groups 52

Communications Conversations

AUGUST 21, 2018

Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Working at agencies taught me the beauty of multitasking and prioritizing. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store.

Sports 113

Sports Retail Local Report 113

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. It was lauded by the media and politicians alike.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 77

Reputation Employee Film Internal 77

The Hoffman Agency

NOVEMBER 21, 2023

Other areas of focus included the need for a collaborative rather than transactional approach, and for robust internal processes that allow transformation to take root. But as with becoming more “agile”, a business needs the right internal processes in place to act on that visibility.

Brand 36

Brand Branding System Technology 36