How pharmaceutical companies use Facebook to engage customers

NewsWhip

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? Coverage of pharmaceutical companies has remained pretty consistent in the past few years, but engagement is lower in 2019. Pharmaceutical companies’ owned media. The post How pharmaceutical companies use Facebook to engage customers appeared first on Newswhip.

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications. Pharmaceutical public relations strategies are now more challenging than ever, and the most effective approach is to embrace these new realities. The post Pharmaceutical Media Relations appeared first on.

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Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

The visual-heavy social media app has been ramping up its pitch to pharmaceutical companies in an effort to grab budget dollars for Snapchat campaigns focused on health and wellness offerings. CNBC reported: Pharmaceutical companies still invest billions in television ads, their primary platform for reaching consumers, but recent reports suggest that they are increasingly shifting their budgets to digital, starting with Facebook and Google.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia. While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. Comments about adverse events related to a drug can be the nail in the coffin for a pharmaceutical company’s social media strategy.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues. The post The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications appeared first on ISEBOX - Content Distribution & Tracking, Media Center, and Digital Asset Platform.

The risk and reward of truth in the pharmaceutical sector

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry. From the perspective of Eric Dezenhall, founder of Dezenhall Resources, there is a limit to what pharmaceutical companies can and will say.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end.

Pharmaceutical Communications: Why Speed Matters

ISEBOX

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. The integration of multimedia content (images, infographics, video, studies) has been a major boon to pharmaceutical media relation’s efforts. The other alternative, a pharmaceutical multimedia news release, provides decent download capabilities, but otherwise, it’s a one-time single page campaign.

E-Detailing in Global Pharmaceutical Communications: Not Just for Sales Anymore

ISEBOX

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. But when he finally visits with Big Don, who’s experiencing side effects from his shingles meds, a lightbulb appears above Dr. Bob’s head: Pharmaceutical Company B gave him access to a physician’s online portal service where he can watch an interactive, multimedia presentation on Drug Y.

Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing? Read Time: 2 minutes.

How Prescription Drugs Are Introduced

HMA Public Relations

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. Featured Uncategorized Drugs Pharmaceutical Drug Introductions Pharmaceutical Drugs Prescription Drugs Public Relations for Pharmaceutical Drugs Public Relations for Prescription DrugsOne of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message. For pharmaceutical communications, Periscope is ideal for live streaming at patient summits or events.

The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017

Zignal Labs

The post The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017 appeared first on Zignal Labs

Taking the “Damned if You Do/Damned if You Don’t” Out of Correcting Third-Party Misinformation

ISEBOX

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Up next in our Regulatory Series for pharmaceutical PR teams: Tweets that will get the FDA thumbs up AND. Read Time: 2 minutes.

How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. This analysis should help pharmaceutical PR executives with the “who” and the “what” as far as responsibility for the people promoting your products; the “how” you retain control over your agent can a little bit tricky.

The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. our Regulatory Series for pharmaceutical PR teams: E-detailing to help you enhance your global reach AND. Read Time: 2 minutes.

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. Granted, this is a one-sided way to make my point, and I do understand pharmaceutical marketing is highly regulated, but could you imagine a theme park advertising potential ramifications of eating a bad burrito at the park?

Medical Marijuana: What Pharma Companies Need to Know

Cision

Featured Trends medical marijuana pharmaceuticalsIf you think that people talk a lot about medical marijuana, you would not be wrong. Virtually every aspect of the topic, from Access to Zoning, is discussed online. But not by everyone, nor everywhere. An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). The Current State.

Content Capsule vs ISEBOX , the Rematch

ISEBOX

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 3- Enterprise Level Support: Understanding the needs of pharmaceutical marketing campaigns is critical to meet stringent deadlines with perfect execution. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share.

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. . Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

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ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. . Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

Tools 70

Big Pharma is missing out on social media opps—who’s leading the sector?

Agility PR Solutions

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.

When public expectations are unrealistic

The Stalwart Blog

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development.

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

How the pandemic has shifted in-demand skills—and which are on the rise

Agility PR Solutions

As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a COVID-19 impact analysis report from global talent mobility firm Randstad Sourceright.

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. Jason Booms, Managing Director of Analytics, North America with CARMA, opened the discussion with a presentation of media research conducted to assess the reputation of pharmaceutical companies. On October 26, 2016 at the National Press Club in Washington D.C.,

Journalists on the move – Week of February 18

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. Here you have it! The most notable journalist and media industry moves of the past week. She’s based in San Francisco. Las Vegas Sun: hires Bryan […]. The post Journalists on the move – Week of February 18 appeared first on Agility PR Solutions. Media Moves

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry. How did pharmaceutical companies – and, more broadly, the health sector in general – become the bad guy?

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry. Hosted by CARMA, which provides media insights and analysis for major brands around the world, the panel sought to assess the reputational standing of the pharmaceutical sector. From an optimistic standpoint, this represents an opportunity for pharmaceutical companies to increase engagement.

How Pharma Companies are Nailing It on Social Media

ISEBOX

But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications! Pharmaceuticals PR executives must look at what’s working in other industries – how they’re driving engagement and attracting new followers. Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaComms

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

44 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager, Public Affairs , Pharmaceutical Research & Manufacturers of America, Washington, DC. Senior Manager, Policy & Research , Pharmaceutical Research & Manufacturers of America, Washington, DC. Deputy Vice President, Policy & Research , Pharmaceutical Research & Manufacturers of America, Washington, DC. Deputy Vice President, Policy & Strategy , Pharmaceutical Research & Manufacturers of America, Washington, DC.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

CVIM, Teva Pharmaceuticals. Volunteers In Medicine, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals.

11 keys for health care PR success amid COVID-19

PR Daily

Learn the terms used by industry partners, such as hospitals and health systems, pharmaceutical companies and insurance firms, to demonstrate your expertise and competence. Health care and pharmaceutical firms may be especially sensitive, particularly in the area of research and development.

Enabling purpose-driven culture during the COVID-19 pandemic

PR Daily

As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and the United States. Here’s how Astellas U.S.

[Case Study] How Proteus Builds Brand with Earned Media

Onclusive

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously. Given the many touchpoints for their solution, Proteus understands that traditional advertising will not effectively reach or persuade their target customers. In this case study, learn how Proteus builds awareness and understanding using earned media amplification.

4 Crisis PR Lessons From Martin Shkreli

Flack Me

Category: Flack Me Summary: Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison

Greed and intention cloud launch of generic EpiPen

PR Daily

Time hasn’t healed the price gouging pain that consumers felt this summer when Mylan Pharmaceutical’s hiked the price of its EpiPen 2-Pak. The statement also had Bresch’s spin on the company’s concern about broad pharmaceutical price-gouging: Americans are rightfully concerned about rising drug prices, and now more than ever patients and families across this country are standing at the pharmacy counter struggling to pay for their medications.