Snapchat entices pharmaceutical marketers with its ‘friendlier’ platform

PR Daily

The visual-heavy social media app has been ramping up its pitch to pharmaceutical companies in an effort to grab budget dollars for Snapchat campaigns focused on health and wellness offerings. What do you think about Snapchat’s offerings for pharmaceutical and health care marketers?

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

Pharmaceutical Communications: Why Speed Matters

ISEBOX

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Oktavia and her team are anticipating approval from the FDA for their new drug.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues.

Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

Facebook and Instagram for Pharmaceutical Communications: Three Tips for a One-Two Punch

ISEBOX

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers. Comments about adverse events related to a drug can be the nail in the coffin for a pharmaceutical company’s social media strategy.

The risk and reward of truth in the pharmaceutical sector

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end.

How Prescription Drugs Are Introduced

HMA Public Relations

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. Featured Uncategorized Drugs Pharmaceutical Drug Introductions Pharmaceutical Drugs Prescription Drugs Public Relations for Pharmaceutical Drugs Public Relations for Prescription Drugs

Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing? Read Time: 2 minutes.

Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message. For pharmaceutical communications, Periscope is ideal for live streaming at patient summits or events.

The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017

Zignal Labs

The post The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017 appeared first on Zignal Labs

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.

Taking the “Damned if You Do/Damned if You Don’t” Out of Correcting Third-Party Misinformation

ISEBOX

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Up next in our Regulatory Series for pharmaceutical PR teams: Tweets that will get the FDA thumbs up AND. Read Time: 2 minutes.

How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. This analysis should help pharmaceutical PR executives with the “who” and the “what” as far as responsibility for the people promoting your products; the “how” you retain control over your agent can a little bit tricky.

The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. our Regulatory Series for pharmaceutical PR teams: E-detailing to help you enhance your global reach AND. Read Time: 2 minutes.

Medical Marijuana: What Pharma Companies Need to Know

Cision

Featured Trends medical marijuana pharmaceuticalsIf you think that people talk a lot about medical marijuana, you would not be wrong. Virtually every aspect of the topic, from Access to Zoning, is discussed online. But not by everyone, nor everywhere.

How Pharma Companies are Nailing It on Social Media

ISEBOX

But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications! Pharmaceuticals PR executives must look at what’s working in other industries – how they’re driving engagement and attracting new followers. Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaComms

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

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Content Capsule vs ISEBOX , the Rematch

ISEBOX

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 3- Enterprise Level Support: Understanding the needs of pharmaceutical marketing campaigns is critical to meet stringent deadlines with perfect execution. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share.

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

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Journalists on the move – Week of February 18

Agility PR Solutions

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. Here you have it! The most notable journalist and media industry moves of the past week. She’s based in San Francisco. Las Vegas Sun: hires Bryan […]. The post Journalists on the move – Week of February 18 appeared first on Agility PR Solutions. Media Moves

Ethics and PR Do Mix, But It’s Up to PR to Tell That Story

PR News

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. During the winter and summer holidays the PR department of a big pharma company sends employees a note about the company’s views on issues that might arise during conversations with friends and family at social gatherings.

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

Martin Shkreli’s Guide To PR Suicide

ImPRessions - Crenshaw Communications

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Talk about a public relations lesson in what not to do.

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

In pharmaceutical PR, they call it “conditioning the market.” Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase.

Dissecting Publicity’s Impact on Pharma Companies

Cision

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc.

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry. From an optimistic standpoint, this represents an opportunity for pharmaceutical companies to increase engagement.

Greed and intention cloud launch of generic EpiPen

PR Daily

Time hasn’t healed the price gouging pain that consumers felt this summer when Mylan Pharmaceutical’s hiked the price of its EpiPen 2-Pak. The company and CEO Heather Bresch were blasted for raising the price to $600. A fiery hearing on Capitol Hill left the company reeling.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

CVIM, Teva Pharmaceuticals. Volunteers In Medicine, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals.

44 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager, Public Affairs , Pharmaceutical Research & Manufacturers of America, Washington, DC. Senior Manager, Policy & Research , Pharmaceutical Research & Manufacturers of America, Washington, DC. Looking for a new career opportunity?

4 Crisis PR Lessons From Martin Shkreli

Flack Me

Category: Flack Me Summary: Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison

What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

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5 PR Reasons To Use YouTube Advertising for Exposure

Social PR Chat

If you are searching for a child’s show video, and an advertiser puts a 30-second video of a pharmaceutical drug, then the company has completely missed the mark with their targeting parameters. . Have you ever wondered how YouTube advertising can help boost public relations exposure?

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience. Next up in our series for pharma PR executives, we’ll re-visit our January 2016 post on go-to solutions you need in your pharmaceutical communications digital toolbox.

Invidior lashes out over opioid-related fraud charges

PR Daily

The British pharmaceutical company lost millions in stock value. The increase in addiction to opioids has become a central issue in politics in the US and the UK in recent years, prompting intense scrutiny on pharmaceutical firms. The U.K.

How millennial doctors communicate with patients

PR Daily

This infographic on HealthExperienceProject.com finds that most young physicians struggle with data from pharmaceutical companies and how best to communicate that information to older patients. This article was originally published on Health Care Communication News in June 2016.

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

An example of this would be if a pharmaceutical company wrote content, and included two files in the content, one of an image of the drug, and a second of a PDF of information on the drug, it would be pretty important for them to include Alt Text for those files – that’s how it pops up in Google Image Search. Here’s what we’d name each file: Image: Aspirin-Acme-Pharmaceutical-Drug-Release-Photo. Alt text for image: Acme Pharmaceutical Aspirin Image Photo Hi-Res.