Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

FDA Guidance on Drug Advertising: Compliance Questions for Pharmaceutical Communications Professionals

ISEBOX

Oktavia has years of experience as a pharmaceutical communications professional, so she has a firm grasp on how to walk the narrow path of FDA regulatory compliance. This outcome is confusing – even for a seasoned pharmaceutical PR Exec like Oktavia.

Pharmaceutical Communications: Why Speed Matters

ISEBOX

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Oktavia and her team are anticipating approval from the FDA for their new drug.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues.

Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

How Prescription Drugs Are Introduced

HMA Public Relations

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. Featured Uncategorized Drugs Pharmaceutical Drug Introductions Pharmaceutical Drugs Prescription Drugs Public Relations for Pharmaceutical Drugs Public Relations for Prescription Drugs

Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing? Read Time: 2 minutes.

The risk and reward of truth in the pharmaceutical sector

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Pharmaceutical Communications Digital Toolbox: Lessons Learned from a Paint Project Face-Palm

ISEBOX

The right tools are especially useful as I’m working more in the more niche-based area of pharmaceutical communications, where speed matters , regulatory is tight and obtaining approvals can be a bear. Veeva was specifically designed for pharmaceutical and life sciences enterprises, helping you reach the right people with the right message. For pharmaceutical communications, Periscope is ideal for live streaming at patient summits or events.

Taking the “Damned if You Do/Damned if You Don’t” Out of Correcting Third-Party Misinformation

ISEBOX

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Up next in our Regulatory Series for pharmaceutical PR teams: Tweets that will get the FDA thumbs up AND. Read Time: 2 minutes.

How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. This analysis should help pharmaceutical PR executives with the “who” and the “what” as far as responsibility for the people promoting your products; the “how” you retain control over your agent can a little bit tricky.

The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. our Regulatory Series for pharmaceutical PR teams: E-detailing to help you enhance your global reach AND. Read Time: 2 minutes.

The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017

Zignal Labs

The post The Rise of Generics: Key Topics for Pharmaceutical Communications Teams in 2017 appeared first on Zignal Labs

How Pharma Companies are Nailing It on Social Media

ISEBOX

But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications! Pharmaceuticals PR executives must look at what’s working in other industries – how they’re driving engagement and attracting new followers. Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaComms

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.

Content Capsule vs ISEBOX , the Rematch

ISEBOX

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 3- Enterprise Level Support: Understanding the needs of pharmaceutical marketing campaigns is critical to meet stringent deadlines with perfect execution. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share.

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

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ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

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Medical Marijuana: What Pharma Companies Need to Know

Cision

Featured Trends medical marijuana pharmaceuticalsIf you think that people talk a lot about medical marijuana, you would not be wrong. Virtually every aspect of the topic, from Access to Zoning, is discussed online. But not by everyone, nor everywhere.

4 Crisis PR Lessons From Martin Shkreli

Flack Me

Category: Flack Me Summary: Called ‘the most hated man in America,’ the mocking tone of the pharmaceutical boss changed after he was sentenced to seven years in prison

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Martin Shkreli’s Guide To PR Suicide

ImPRessions - Crenshaw Communications

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Talk about a public relations lesson in what not to do.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

In pharmaceutical PR, they call it “conditioning the market.” Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience. Next up in our series for pharma PR executives, we’ll re-visit our January 2016 post on go-to solutions you need in your pharmaceutical communications digital toolbox.

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

An example of this would be if a pharmaceutical company wrote content, and included two files in the content, one of an image of the drug, and a second of a PDF of information on the drug, it would be pretty important for them to include Alt Text for those files – that’s how it pops up in Google Image Search. Here’s what we’d name each file: Image: Aspirin-Acme-Pharmaceutical-Drug-Release-Photo. Alt text for image: Acme Pharmaceutical Aspirin Image Photo Hi-Res.

Risk v. Benefits in Pharma Communications: Finding the Right Balance

ISEBOX

As a pharmaceutical communications exec, you’re no doubt aware that you need to present certain information with any content you publish: Compliance with FDA regulations requires you to avoid any promotional material that is false or misleading…and your content might be misleading if it fails to disclose the risks of using a drug while promoting benefits.

Meet the FDA’s Doppelganger Across the Pond: The European Medicines Agency

ISEBOX

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Background & Authority: The EMA was established in 1995, funded jointly by the European Union and the pharmaceutical industry, with some subsidies provided by the member states. Read Time: 2 minutes.

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry. From an optimistic standpoint, this represents an opportunity for pharmaceutical companies to increase engagement.

44 Communications and Public Relations Jobs Available Now

Media Bullseye

Manager, Public Affairs , Pharmaceutical Research & Manufacturers of America, Washington, DC. Senior Manager, Policy & Research , Pharmaceutical Research & Manufacturers of America, Washington, DC. Looking for a new career opportunity?

Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. Read Time: 2 minutes. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ”

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Dissecting Publicity’s Impact on Pharma Companies

Cision

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc.

Greed and intention cloud launch of generic EpiPen

PR Daily

Time hasn’t healed the price gouging pain that consumers felt this summer when Mylan Pharmaceutical’s hiked the price of its EpiPen 2-Pak. The company and CEO Heather Bresch were blasted for raising the price to $600. A fiery hearing on Capitol Hill left the company reeling.

Savvy Strategy Helps Duchesnay Bounce Back After a Social Media Snafu

ISEBOX

The pharmaceutical communications team at Duchesnay was able to turn things around by sticking to their original strategy – with just a slight adjustment to the delivery. But the company clearly recognizes the importance of ABSOLUTE NEED to employ social media for pharmaceutical communications.

Announcing PR Daily’s 2017 Corporate Social Responsibility Awards finalists

PR Daily

CVIM, Teva Pharmaceuticals. Volunteers In Medicine, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Direct Relief, Teva Pharmaceuticals. Teva Tov, Teva Pharmaceuticals. Community Partnership Program, Teva Pharmaceuticals.

Ban DTC Ads? No, But Physicians Have Some Tips for Pharma Marketers

ISEBOX

But, regulatory requirements aside, pharmaceutical marketing should always begin with a single central concept or tell one story. Read Time: 2 minutes. Results of a survey published January 26, 2017 by InCrowd, a provider of market intelligence for pharma marketing firms, might send a shiver down the spine of every marketer in the health and life sciences world. More than one-third of physicians say that direct-to-consumer advertising should be banned. HUH?! A ban…on ALL DTC marketing?

Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

The Latest Cybersecurity Target: Holding Medical Devices for Ransom

ISEBOX

They do awful things to organizations across every industry, not just pharmaceutical companies. Read Time: 2 minutes. Hackers are nasty. Infecting your technology with ransomware is among the foulest things a hacker can do. In a typical scenario, a shyster hijacks your IT infrastructure and blocks access to applications and data until you cave in to their demands. In 2016, the average ransom demand was $679 (up from $294 in 2015).

PR Advice For CEOs Under Fire

ImPRessions - Crenshaw Communications

The former CEO of Turing Pharmaceuticals triggered public fury and became the poster boy for industry greed after Turing raised the price of an obscure drug 4000 percent. When the stuff hits the fan, what’s an embattled CEO to do?

What’s Needed for a Successful Satellite Media Tour

Cision

Every brand is different and depending on whether we are working with a pharmaceutical company, non-profit or a consumer brand, the approach can vary.”. “We

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