Navigating the Latest Pharmaceutical Public Relations Challenges

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

The FDA Speaks on Advertising via Limited Character Platforms: Guidance on the Guidance for Pharmaceutical Communications

ISEBOX

But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues.

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The risk and reward of truth in the pharmaceutical sector

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. But that’s where the similarities end.

Pharmaceutical Communications: Why Speed Matters

ISEBOX

Oktavia is a PR Exec for a large pharmaceutical company. if you are a pharmaceutical communications professional, you know Oktavia’s task list all too well. Oktavia and her team are anticipating approval from the FDA for their new drug.

Pharmaceutical Media Relations

ISEBOX

PR professionals in the pharmaceutical industry know all too well the traditional obstacles they face with public relations. Regulatory matters, economic shifts and changing patient needs have long been hurdles for pharmaceutical communications.

Taking the “Damned if You Do/Damned if You Don’t” Out of Correcting Third-Party Misinformation

ISEBOX

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Up next in our Regulatory Series for pharmaceutical PR teams: Tweets that will get the FDA thumbs up AND. Read Time: 2 minutes.

How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time)

Stern + Associates

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days.

Content Capsule vs ISEBOX , the Rematch

ISEBOX

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 3- Enterprise Level Support: Understanding the needs of pharmaceutical marketing campaigns is critical to meet stringent deadlines with perfect execution. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share.

The Anatomy of an FDA-Approved Tweet

ISEBOX

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. our Regulatory Series for pharmaceutical PR teams: E-detailing to help you enhance your global reach AND. Read Time: 2 minutes.

E-Detailing in Global Pharmaceutical Communications: Not Just for Sales Anymore

ISEBOX

He’ll have no time to review their sample medications and accompanying brochures, which is unfortunate: Pharmaceutical Company A manufactures Drug X, which would have been ideal for Little Johnny. But when he finally visits with Big Don, who’s experiencing side effects from his shingles meds, a lightbulb appears above Dr. Bob’s head: Pharmaceutical Company B gave him access to a physician’s online portal service where he can watch an interactive, multimedia presentation on Drug Y.

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

Why has pharmaceutical PR been slow to embrace social media marketing?

ISEBOX

It’s Pharmaceutical PR 101: Speed matters in healthcare communications. The agency first told us that compliance for online pharmaceutical communications is just like traditional advertising: You must avoid presenting false or misleading information (i.e., The post Why has pharmaceutical PR been slow to embrace social media marketing? Read Time: 2 minutes.

CARMA’s Panel Considers Pharma Industry Reputation

Media Bullseye

This event discussed the reputation of, media and public perceptions about, and policies and practices concerning the pharmaceutical industry. Pharmaceutical Industry Insights – Media & Stakeholder Analyses. On October 26, 2016 at the National Press Club in Washington D.C.,

Martin Shkreli’s Guide To PR Suicide

ImPRessions - Crenshaw Communications

Bad-boy pharmaceutical executive Martin Shkreli has been called a “world-class jerk,” “brat businessman” and “most punchable” — and those were just the printable things in an hour on Twitter. Talk about a public relations lesson in what not to do.

Medical Marijuana: What Pharma Companies Need to Know

Cision

Featured Trends medical marijuana pharmaceuticalsIf you think that people talk a lot about medical marijuana, you would not be wrong. Virtually every aspect of the topic, from Access to Zoning, is discussed online. But not by everyone, nor everywhere.

Is the pharma/health industry now a villain forever?

Media Bullseye

This post, written by Gordon Platt of Gotham Media, is the final part of a series reporting on “Pharmaceutical Challenges 2016: Managing Crisis in a Digital Age” an event at which leading pharma and media specialists gathered to discuss the role of reputation in the industry.

Dissecting Publicity’s Impact on Pharma Companies

Cision

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc.

How PR And Content Marketing Can Work Together

ImPRessions - Crenshaw Communications

In pharmaceutical PR, they call it “conditioning the market.” Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase.

CARMA Data Reveals Challenges for Big Pharma

Media Bullseye

Recently, experts from the world of PR and pharmaceuticals gathered in New York City for a panel on the importance of reputation in the industry. From an optimistic standpoint, this represents an opportunity for pharmaceutical companies to increase engagement.

How Pharma Companies are Nailing It on Social Media

ISEBOX

But how quickly things change in a year’s time, even in the typically slow-moving field of pharmaceutical communications! Pharmaceuticals PR executives must look at what’s working in other industries – how they’re driving engagement and attracting new followers. Better Results Creative info ISEBLOG Marketing World Pharma & Life Sciences PR Best Practices Digipharm healthcare communications Life Science pharma pharmaceutical communications pharmaceutical PR PharmaComms

How the FDA is Keeping Up with the Kardashians

ISEBOX

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. This analysis should help pharmaceutical PR executives with the “who” and the “what” as far as responsibility for the people promoting your products; the “how” you retain control over your agent can a little bit tricky.

Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience. Next up in our series for pharma PR executives, we’ll re-visit our January 2016 post on go-to solutions you need in your pharmaceutical communications digital toolbox.

The Well Written Press Release #4: Write for SEO (Search Engine Optimization)

ISEBOX

An example of this would be if a pharmaceutical company wrote content, and included two files in the content, one of an image of the drug, and a second of a PDF of information on the drug, it would be pretty important for them to include Alt Text for those files – that’s how it pops up in Google Image Search. Here’s what we’d name each file: Image: Aspirin-Acme-Pharmaceutical-Drug-Release-Photo. Alt text for image: Acme Pharmaceutical Aspirin Image Photo Hi-Res.

Risk v. Benefits in Pharma Communications: Finding the Right Balance

ISEBOX

As a pharmaceutical communications exec, you’re no doubt aware that you need to present certain information with any content you publish: Compliance with FDA regulations requires you to avoid any promotional material that is false or misleading…and your content might be misleading if it fails to disclose the risks of using a drug while promoting benefits.

The Rise of the Corpsumer: Why You Should Tell Your Business Story to Non Business Audiences

Return on Reputation

It is a generally accepted premise that corporate reputation provides a halo effect across all of your stakeholders – influencing decisions about where people invest their money and apply for a job and providing opportunities for premium pricing for products.

ISEBOX vs NextWorks Content Capsule: Two PR Communications Tools Go Toe to Toe

ISEBOX

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. Better Results ISEBLOG Marketing World PR Stuff Communications Content Capsule Nextworks pharmaceutical and life sciences PR

The Influence of Influencers: Ways Healthcare Brands Can Leverage Their Impact

Cision

More people against vaccination joined the conversation to weigh in on topics that were expressly personal, from purported vaccine side effects and family lifestyle preferences to a distrust of pharmaceutical companies and government mandates. Humans are strange beings.

Is a Mobile App a Medical Device? The FDA Clears Things Up with “Yes,” “No,” and “Maybe” on mHealth solutions

ISEBOX

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals. Read Time: 2 minutes. But that’s just what the agency did with its recent on “ General Wellness: Policy for Low Risk Devices. ”

How media monitoring can help make you a better writer

Media Bullseye

A key factor in writing well is having solid resources on which to build one’s case—this is particularly true for some of the persuasive writing necessary for practices like public affairs or more technical topics, such as pharmaceutical writing or anything in the energy or technology sectors.

Finalists named for the 2015 Digital PR & Social Media Awards

PR Daily

Biosector 2 for Sunovion Pharmaceuticals Inc. for Sunovion Pharmaceuticals Inc., for Boehringer Ingelheim Pharmaceuticals, Inc., for Taiho Pharmaceutical Co. for Novartis Pharmaceuticals Corporation, ZYKADIA Brand Launch.

Meet the FDA’s Doppelganger Across the Pond: The European Medicines Agency

ISEBOX

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Background & Authority: The EMA was established in 1995, funded jointly by the European Union and the pharmaceutical industry, with some subsidies provided by the member states. Read Time: 2 minutes.

Behind the Headlines With Fred Lake

Cision

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies.

65 Communications and Public Relations Jobs Available Now

Media Bullseye

Senior Director, State Affairs Program , Pharmaceutical Care Management Association, Washington, DC. Looking for a new career opportunity? Check out these public relations jobs that have come across our desk recently. Have one you’d like to see listed? Just email mediabullseye@customscoop.com.

R.I.P. For PR Spin: Ethics, Public Relations and The Imminent Death of “Spin”

MaccaPR

The Public Relations Society of America (PRSA) has declared this September as "Ethics Awareness Month," complete with "The New Era of Authenticity" as a theme. There’s also a Google+ Hangout on PR ethics, webinars and a #PRethics hashtag.

4 Things Big Pharma Can Do About Medical Marijuana

Cision

Pharmaceuticals are subject to significant oversight by the FDA. Twenty-three states plus the District of Columbia have legalized the use of medical marijuana. In early November, Ohio voters rejected legislation that would have made them the 24 th state.

Making the case for solid public relations research

PR Conversations

Against my better judgment (under orders from a staff member more senior to me), I once presented a poorly designed survey to a pharmaceutical company client. Exploring the core elements needed and depth of analytical knowledge required to lead public relations-oriented research projects.

Print vs. Online Monitoring

Media Bullseye

For some clients, particularly those in niche fields like medical and pharmaceutical, it’s unlikely that supplemental monitoring of print will ever go completely away. Media monitoring has changed substantially from when I first started doing public affairs work.

Print 28

Behind the Headlines With Anthony Bianco

Cision

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. From research to execution, every aspect of your communication strategy is important.

How millennial doctors communicate with patients

PR Daily

This infographic on HealthExperienceProject.com finds that most young physicians struggle with data from pharmaceutical companies and how best to communicate that information to older patients. This article was originally published on Health Care Communication News in June 2016.