ISEBOX

JUNE 29, 2016

But reporting on your online pharmaceutical communications is just one issue. We’ll continue to cover your general questions as the job of a pharmaceutical PR executive evolves due to FDA compliance issues. So it stands to reason that online marketing is subject to scrutiny.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

ISEBOX

FEBRUARY 23, 2017

Yes, it’s true that you’re a busy pharmaceutical communications exec: Why would you add another online channel to your already-loaded pharma marketing toolkit ? The post Pinterest or Instagram for Pharmaceutical Marketing? The key is understanding the different users of each platform and why they’re hanging out there.

Pinterest 70

Pinterest Instagram Pharmaceuticals Marketing 70

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

Case Study 225

Case Study Study Media Brand 225

Agility PR Solutions

MARCH 16, 2022

The past few years have shone an unprecedented spotlight on the pharmaceutical industry. The sector has played a key role in improving health outcomes for billions and has had one of the most transformative effects on modern medicine in recent centuries.

Industry 147

Industry Pharmaceuticals Reputation Publicity 147

Agility PR Solutions

MAY 21, 2023

New research finds women are more open to receiving healthcare information and more likely to visit pharmaceutical brand sites than men, but they are much more receptive to that information when it is customized to them, particularly LGBTQ+ and BIPOC audiences—illustrating the healthcare gap that exists when brands position their offerings only to (..)

Healthcare 78

Healthcare Brand Branding Pharmaceuticals 78

Stern + Associates

FEBRUARY 17, 2014

This “Rule of Seven” is being utterly obliterated, however, by pharmaceutical marketers. To illustrate, let’s dissect your average ad put out by any given pharmaceutical maker these days. The post How Pharmaceutical Marketing is Rewriting the Rule of Seven (One Potential Side Effect at a Time) appeared first on Stern + Associates.

Pharmaceuticals 83

Pharmaceuticals Television Marketing YouTube 83

The Stalwart Blog

OCTOBER 17, 2020

I have been following the vaccine trial development that a lot of pharmaceutical companies are undertaking right now. In other words, consumers will think that the pharmaceutical companies are being ineffective in their development. There’s a lot of things to watch on the news of late. That’s not necessarily the case.

Publicity 78

Publicity Pharmaceuticals Reputation Government 78

Agility PR Solutions

SEPTEMBER 26, 2019

New research from independent PR firm network The Worldcom Public Relations Group suggests many large pharmaceutical companies are not optimizing online and social media communications to their advantage—and identifies how 25 global pharmaceutical firms manage their online and social media presence globally and in 20 countries.

Social Media 90

Social Media Media Pharmaceuticals Publicity 90

Medianet Australia

MARCH 29, 2023

Our clients are pharmaceutical companies, biotechs and not-for-profit players in the health and welfare space. Could you tell me about yourself and your role at Palin Communications? Palin Communications is a specialist health PR agency established by me and my wife Gab 25 years ago.

Communications 52

Communications Pharmaceuticals Agency Company 52

Solo PR Pro

JANUARY 18, 2022

It happened organically following many successful years in broadcast production and healthcare and pharmaceutical public relations. She worked in-house doing crisis communications and product launches for two more pharmaceutical companies before moving back to Georgia.

Meeting 108

Meeting Pharmaceuticals Pitching Agency 108

Agility PR Solutions

JUNE 17, 2020

As pharmaceutical manufacturers work to develop a coronavirus vaccine, the demand for clinical research associates and trial managers has risen by 46 percent—making it one of the few industries to increase hiring since the start of the pandemic, according to a COVID-19 impact analysis report from global talent mobility firm Randstad Sourceright.

Pharmaceuticals 78

Pharmaceuticals Analysis Mobile Report 78

5W PR

MARCH 29, 2023

It also includes pharmaceutical and medical device businesses. Health industry The health industry strives to prevent and treat diseases and illnesses. This includes medical organizations, like hospitals, clinics and pharmacies. The industry aims to offer medical assistance to patients to heal or manage their condition.

Social Media 88

Social Media Healthcare Pharmaceuticals Brand 88

PR News

JULY 25, 2018

With so many negative stories swirling around the health and pharmaceutical sector and 80% of people believing pharma puts profits ahead… Continued. The post Ethics and PR Do Mix, But It’s Up to PR to Tell That Story appeared first on PR News Blog.

Ethics 118

Ethics Pharmaceuticals Blogging Employee 118

ISEBOX

NOVEMBER 23, 2016

Proper usage of platforms like Twitter for pharmaceutical communications is a lesson in anatomy: You need to understand the structure and internal workings for maximum impact. To comply with FDA regulations, your Tweet – and any other pharmaceutical PR content – must properly balance risks and benefits. Stay tuned for the next.

Pharmaceuticals 70

Pharmaceuticals Social Media Chemicals Twitter 70

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Communications 70

ISEBOX

OCTOBER 26, 2016

And the flow of information from pharmaceutical enterprises is streaming at speeds never before seen. Round 1- Mobile Responsive: We never know where, or how our audience is going to receive our pharmaceutical campaign content. Round 7- Content Library/Limitations: Pharmaceutical campaigns have a lot to share. ISEBOX: YES.

Pharmaceuticals 70

Pharmaceuticals Enterprise Publicity Mobile 70

Cision

APRIL 29, 2015

Yet, when an article like The Wall Street Journal’s Pharmaceutical Companies Buy Rivals’ Drugs, Then Jack Up the Prices by Jonathan D. Will the references to a company like Valeant Pharmaceuticals International Inc. Valeant Pharmaceuticals International Inc. leave me with a favorable or unfavorable impression of the brand?

Company 120

Company Pharmaceuticals Facebook Twitter 120

ISEBOX

OCTOBER 13, 2016

We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading. Next up in our Regulatory Series for pharmaceutical communications and PR professionals: Why pharma is slow to get on board with social media AND.

Pharmaceuticals 70

Pharmaceuticals Social Media Healthcare Communications 70

ISEBOX

OCTOBER 26, 2016

And this is truly a scary story for marketing pros trying to get a grasp on global compliance issues related to pharmaceutical communications: You’re about to meet the FDA’s not-quite-mirror-image twin, the European Medicines Agency (EMA). Here’s how they work. Which brings to mind the best part about a scary movie: You CAN turn it off.

Agency 70

Agency Meeting Pharmaceuticals Healthcare 70

PRSay

AUGUST 17, 2023

However, it’s interesting and unexpected that pharmaceutical companies that are usually late social media adopters have already jumped on the Threads bandwagon (Boehringer Ingelheim, Moderna, Bayer and Amgen.) Prominent brands (Nike and Wendy’s) and celebrities (Oprah and Kim Kardashian) have already embraced Threads for these purposes.

Social Media 147

Social Media Twitter Instagram Brand 147

HMA Public Relations

APRIL 3, 2018

HMA Public Relations has participated in a number of pharmaceutical drug introductions over the years. One of the strategies then – and now – is to create a demand for the supply. The post How Prescription Drugs Are Introduced appeared first on HMA Public Relations.

Pharmaceuticals 48

Pharmaceuticals Publicity Strategy 48

Agility PR Solutions

FEBRUARY 18, 2019

USA AND CANADA Follow us on Twitter @Press_Moves News and Media Financial Times: moves Hannah Kuchler (@hannahkuchler) to a new beat covering biotech, healthcare and pharmaceuticals in the U.S. The most notable journalist and media industry moves of the past week. She’s based in San Francisco. Las Vegas Sun: hires Bryan […].

Pharmaceuticals 60

Pharmaceuticals Healthcare Media Twitter 60

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

In pharmaceutical PR, they call it “conditioning the market.” Similarly, even companies that lack the deep pockets of a pharmaceutical giant can do an effective job with a content program that sets up a common or emerging business problem, to condition prospective customers for the announcement of the solution.

Content Marketing 120

Content Marketing Marketing Pharmaceuticals SEO 120

PRSay

FEBRUARY 25, 2022

Panelist Victor Scott, vice president and chief communications officer for the pharmaceutical segment of Cardinal Health in Dublin, Ohio, had been a program manager at an aerospace company before he transitioned into communications. “I Mentors and advocates.

Communications 129

Communications Storytelling Pharmaceuticals Groups 129

ISEBOX

SEPTEMBER 22, 2016

An example of this would be if a pharmaceutical company wrote content, and included two files in the content, one of an image of the drug, and a second of a PDF of information on the drug, it would be pretty important for them to include Alt Text for those files – that’s how it pops up in Google Image Search.

SEO 70

SEO Engineering Writing Pharmaceuticals 70

Stern + Associates

FEBRUARY 2, 2023

Unregulated AI is just as dangerous as unregulated pharmaceuticals.” “AI got into the field without the research that we usually do as scientists,” she cautions. It’s like putting a drug out without doing clinical trials.

Privacy 113

Privacy Ethics Engineering Education 113

PRSay

MAY 9, 2023

With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. Of course, the holy grail is to measure a PR and marketing campaign’s direct effect on sales.

Measurement 103

Measurement Marketing Social Media Media 103

ISEBOX

MARCH 2, 2017

We’ve covered various aspects of pharmaceutical communications online a few times…. Of course, you’ll also want to incorporate all the other online marketing tactics that makes you a pharmaceutical communications guru – like using multimedia content (a must), storytelling, shareability, and knowing your audience.

Twitter 70

Twitter Marketing Pharmaceuticals Social Media 70

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. mHealth solutions are an effective way for pharmaceuticals companies to enhance consumer engagement, such as by offering such relevant, information on where to find a provider or streamlining prescription renewals.

Mobile 70

Mobile Pharmaceuticals Healthcare Communications 70

PRSay

OCTOBER 13, 2021

Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future.

Communications 148

Communications Crisis Corporate Pharmaceuticals 148

Prohibition

NOVEMBER 17, 2022

Most notably, a fake Eli Lilly (pharmaceutical giant) account with the grey tick tweeted that ‘insulin is free now’ – instantly dropping their stock prices by 11.4%! This was intended to signify that the accounts were authentic, when in fact they were parody accounts.

Social Media 62

Social Media Instagram Twitter Media 62

Onclusive

OCTOBER 21, 2019

Their primary target audience, executives at health systems, payers and pharmaceutical companies, are extremely difficult to reach. Proteus and its PR agency, W2O, are building a brand and a category simultaneously.

Case Study 46

Case Study Study Media Brand 46

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Communications 70

Communications Tools Pharmaceuticals Agency 70

ISEBOX

MAY 6, 2016

But the victor in this match soon becomes apparent when you take a deeper dive into ISEBOX’s enhanced tools for pharmaceutical and life sciences PR. With the click of a button, it can hide your microsite from search engines and turn off social sharing – often critical features for pharmaceutical campaigns. .

Communications 70

Communications Tools Pharmaceuticals Agency 70

Cision

JULY 28, 2016

Jump ahead 30 years, and I’ve been leading strategic health care programming for every type of client in the health care industry—hospitals, payer groups, national healthcare nonprofits and major pharmaceutical companies. It’s been an incredible career experience. I am honored to lead a talented, smart group of health care PR professionals.

Nonprofit 120

Nonprofit Pharmaceuticals Crisis Social Media 120

Prohibition

MARCH 30, 2021

In February we saw pharmaceutical corporation and COVID vaccine producer, Pfizer, and Matt Hancock MP get into a very public spat. Not only has Amazon had a Valentine’s Day disaster but it has now been found that sellers on the retail giant have been buying fake reviews. Matt Hancock Vs Pfizer.

Social Media 62

Social Media Pharmaceuticals B2C Media 62

Cision

MAY 17, 2016

Technology, entertainment, healthcare, automotive, fashion, spirits, financial services, pharmaceutical, real estate, media – the list goes on and on. Also, one of the coolest things about this industry is that we get to learn about every category under the sun. So lastly, hold onto your curiosity. Rapid Fire Round.

Real Estate 227

Real Estate Communications Brand Branding 227