Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

SEPTEMBER 19, 2022

Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and. 70% said “improving employee retention and engagement.”. In-house vs. agency. Internal comms demand more focus. “62%

Survey 81

Survey Corporate Communications Financial 81

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. And, they often look at three distinct buckets: * In-house (either training existing employees or hiring additional head count). Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo.

Agency 133

Agency Resources Employee Internal 133

MaccaPR

JANUARY 4, 2018

Does your PR agency love you? Does your PR agency explode with joy when they come by your office, as they lavish you with their best ideas, assign their strongest talent to your account, surprise you with above-and-beyond ideas, and relentlessly share strategies that will push your brand and your business forward? To be honest, yes.

Agency 0

Agency Advertising Advertising Leadership 0

Prohibition

OCTOBER 25, 2023

The question remains for brands and content creators around how to make the most of these new AI features to embrace more creativity into comms. From goal setting to audiences to supporting with content creation, Accelerate claims to support with it all – definitely one to explore in Q4.

LinkedIn 62

LinkedIn Social Media B2B Media 62

Prohibition

OCTOBER 19, 2022

The Parisian fashion brand used a sprayable, liquid fibre, developed by Fabrican, to cover Hadid’s body which was then fashioned into a beautiful white dress by a Coperni employee who shortened the length and added a slit. Fabrican have said that the fabric can be recycled and the texture can be changed depending on the fibres used.

Social Media 118

Social Media Fashion Media Travel 118

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Choosing the right PR agency for your company can be a daunting challenge, but fortunately there’s plenty of knowledge to be shared on the subject. Look for an agency with no conflicts but recent experience in your industry. Look for relevant experience. Look for relevant experience. Don’t neglect references.

Energy 136

Energy Agency B2B Leadership 136

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example.

Crisis Management 88

Crisis Management Print Ethics Local 88

Shift Communications

APRIL 13, 2022

All posts needs across every channel needs amazing creative — vibrant art (a video, GIF, or at least an image), excellent copy and to point to high-quality content.? But since everyone is doing it or trying to, its content and creative needs to be distinct. Brands today are built on social. They also need amplification.

LinkedIn 78

LinkedIn Social Media Twitter Trends 78

PR in High Definition

JULY 28, 2022

It’s all too common a question for a communications agency to hear – “but show me how a comms plan will generate sales and new leads”. The foremost purpose of a communications agency is to shape the reputation of the company it’s working for. Influencing the opinions of customers, partners and even the company’s own employees.

Analytics 62

Analytics Reputation Employee Google 62

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Communications Conversations

OCTOBER 10, 2018

Consider the following scenario: You take a job out of college as a coordinator at a big agency. Take a peek at this salary survey from The Creative Group. Social, it seems, is a great career STARTER, but can be a definite career LIMITER as you get into your 30s and definitely, your 40s. Focus on digital marketing.

Social Media 109

Social Media Media Corporate Survey 109

Solo PR Pro

DECEMBER 14, 2021

This is probably a little unethical, but I was also side hustling for a PR agency, writing press releases and stuff like that, while I was a trade journalist,” Bob says. “I every morning for morning prayer, regardless of your lifestyle, that definitely taught me discipline,” he says. I know you're not supposed to do that.

Meeting 100

Meeting Journalism Interviews Employee 100

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing. Good competition helps keep you flexible, nimble and creative.

Sports 245

Sports Agency Industry Creativity 245

Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. I learned a ton—there was no money, so I learned to be creative,” Jen explains. No stranger to change, Jen grew up moving a lot. Sharing her knowledge.

Meeting 83

Meeting Radio Travel Television 83

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Internal communications: PR practitioners may also be responsible for communicating with employees and stakeholders within an organization. What is public relations? Some may see irony in an AI system that writes reasonably well suggesting writing is a top skill.

Interviews 98

Interviews Publicity Technology Social Media 98

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Statistics on the brand, including date launched, headquarters, employee count, customers served, etc. Creative Media Kit Ideas. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Stuart Bruce

NOVEMBER 10, 2017

New York advertising agency McCann boasts on its website about the awesome creativity of its guerilla campaign that saw it sneak in the middle of the night to drop off without permission the statue of a girl to face up the famous Wall Street charging bull. At last a testosterone-fuelled Wall Street firm was doing the right thing.

Case Study 99

Case Study Crisis Communications Corporate Leadership 99

Cision

MAY 31, 2017

Though this was a one-time initiative, the creativity paid off handsomely for Netflix and Snapchat. For each order, employees nicely wrap up the product and write a personally addressed thank-you note. There’s no one-size-fits-all definition of success, so set goals backed by data.

Consumer 243

Consumer Brand Branding How To 243

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Instead, the PR agency or team should work with leadership to commit to a strict definition of the brand voice — and it should come from a place of authenticity. This type of creative, highly effective activity makes a splash.

Brand 196

Brand Branding Reddit B2B 196

Victorious PR

OCTOBER 18, 2022

It’s not just about the hype,” said seasoned crypto investor and Victorious PR employee Gaspar Bonin. The definitive reason how PR firms can establish their crypto clients as a thought leader is in providing content that is both readily-available across search engines and front-and-center among their client’s social media channels.

Real Estate 52

Real Estate Community Social Media Leadership 52

PR in High Definition

JUNE 28, 2022

On the PR agency side, the shrinking media pool has an obvious effect – it’s harder to secure the coverage our clients want. Of course, a big part of the solution is for PRs – and our clients – to be more creative and thoughtful in how we approach media. Adding to this, they’re completely inundated with emails and pitches.

Reputation 62

Reputation Media SEO Case Study 62

Sword and the Script

DECEMBER 4, 2018

The evolution also attributed to the fact what we consider “media” is evolving: “The definition of media is changing and has moved beyond distribution channels alone. C-level executives at companies with at least 5,000 employees used their personal email 51% of the time, with business emails used the remaining 49%.”.

Survey 103

Survey Marketing B2B Content Marketing 103

Communications Conversations

AUGUST 21, 2018

Before joining BBY, you worked at four separate PR agencies. How did that agency experience prepare you for your role in corporate PR? Working at agencies taught me the beauty of multitasking and prioritizing. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store.

Sports 113

Sports Retail Local Report 113

Shift Communications

MARCH 22, 2018

No one told me though that the definition of hard work turns upside down once you start having babies. Maybe we ought to replace working hard with being reliable, savvy, creative, resourceful, engaging and so on. For many organizations, there is a direct correlation between employee retention and client retention.

Employee 92

Employee Corporate Agency Resources 92

Sword and the Script

JANUARY 15, 2019

Typically, it involves a representative from an advertising agency ranting about the wrongdoings of the industry. Recently, however, the column took aim at public relations agencies — Confessions of a PR person. I grew up in a PR agency and have worked for firms small, medium and large. This is called leverage.

Agency 77

Agency Leadership Corporate Training 77

ImPRessions - Crenshaw Communications

MARCH 31, 2017

People often ask how agencies come up with great ideas for public relations campaigns. Agency teams will answer this question differently owing to their unique sector experience and orientation, but there are commonalities. Feeling creative? In a recent conversation with agency peers, a dirty little secret was revealed.

Airlines 120

Airlines Exercises Fashion Print 120

Maxim Behar

MAY 18, 2023

His role, he says, is mainly to motivate the team of the company, to take care of all major clients' projects, and to keep a delicate eye on all team members in different departments to be treated fair and equally, to have the necessary education and creative comfort. This is my definite understanding.,” he asserts.

Ethics 52

Ethics Internal International Groups 52

Prohibition

JULY 9, 2018

While we do ‘the traditional stuff’ very well indeed, we’re constantly pushing the boundaries of what you would expect from a specialist PR agency. Here’s what we’re after: We’re looking for someone with at least 2 year’s PR experience, with a definite interest in all things social media. Creative thinker and problem solver.

Creativity 48

Creativity Construction Crisis Management Social Media 48

Shift Communications

AUGUST 16, 2016

A true definition of your company. A true definition of your brand. You also want to have a media relations crisis plan; if you have employees that may be on the front lines, ensure that they understand what to do should media approach them – and how to get in touch with the PR team. Ask yourself: What is my elevator pitch?

Company 60

Company Guidelines Crisis Measurement 60

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 90

Social Media Marketing Media Creativity 90

PR in High Definition

JULY 28, 2016

Every organisation needs to be mindful and make it clear to all employees that plagiarism checks take place on all written material. If you are using sites like Flickr or Google Images, you need to restrict your search parameters to ensure you can use the image under the correct creative commons licence. Ignorance is not an excuse.

Web 48

Web Reputation Policies Employee 48

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. RESPONSIBILITIES: *Devise creative public relations strategies that fit the client’s profile.

Agency 54

Agency Creativity Hotels Social Media 54

The Hoffman Agency

MARCH 21, 2018

Such was the case with our China team where 2017 saw our staff grow from 19 to 33 employees as our “Big Tech” positioning gained traction. In the case of our Beijing office located in the prestigious China World Building, our creative space planning finally ran out of options after we had to put a desk in our lobby area.

Real Estate 53

Real Estate Enterprise Energy Mobile 53

Maxim Behar

DECEMBER 20, 2022

Many of the people running the world’s biggest agencies are almost invisible on the global stage. And what always impresses me most is how much your employees love you. This is what I can see every time when I visit your great agency in Sofia. Our industry continues to suffer from a lack of visible leadership. See you soon! .

Energy 52

Energy Groups Internal International 52

Waxing UnLyrical

MAY 15, 2018

If they’re not currently engaged with an agency, most communicators have either had an agency relationship in their past or can look forward to having one in the future. When it comes to hiring an outside agency, 54% said they brought an agency on board when they needed an extra set of hands. Creative Commons CC0.

Survey 74

Survey Industry Communications Corporate 74

Sword and the Script

MARCH 11, 2017

Technology is by definition the application of science for practical use. See these related posts: 10 Leadership Tips for 1:1 Meetings with Employees. By definition, best practice is what everyone else is doing where a significant part of marketing is standing out. Is your PR agency bring creative ideas to the table?

Tools 67

Tools Marketing Advertising Advertising 67