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7 Signs You’re Not Ready For A PR Agency

ImPRessions - Crenshaw Communications

The PR investment could be squandered if goals aren’t clear, or if the client and agency aren’t aligned on what they need to achieve. A common aspect of the fuzzy-goals problem is a lack of internal alignment on the agency role or goals. There’s no one to manage the agency. Your goals are fuzzy. Or changing.

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6 Things PR Agencies Should Never Say

ImPRessions - Crenshaw Communications

PR agency teams, like all creative services people, love to keep our clients happy. We can definitely generate XX earned media placements. While a big part of what our clients ask of us is generating media coverage, what any agency team does will go way beyond that. PR is about getting hits. How do PR pros do this?

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PR Rates: How to Determine (and Increase) PR Agency Retainer Fees

Prowly

There is no magic calculator for how to determine and increase PR retainers, but you can definitely narrow […]. The post PR Rates: How to Determine (and Increase) PR Agency Retainer Fees appeared first on Prowly Magazine.

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Right sizing your PR agency: Not too tight, not too baggy

PR in High Definition

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

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What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility

Prowly

If you are not, then you definitely should. The post What These 15 Digital Agency Owners Do To Fulfill Their Corporate Social Responsibility appeared first on Prowly Magazine. Businesses these days are getting aware of their social responsibility and doing their best to fulfill it. Here are 15 businesses to inspire you […].

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What Are Agency Partnerships? Why It May Be Smart as a Solo PR Pro to Work With an Agency

Solo PR Pro

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

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How To Thrive At A PR Agency

ImPRessions - Crenshaw Communications

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation.

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