PR in High Definition

NOVEMBER 13, 2014

Presenters on the agency side can’t wait to move on, while client-side, people shift around rather awkwardly in their seats. The post High definition PR evaluation – time for a fresh approach appeared first on Firefly Communications. Why is this? Because the PR industry has always had a real problem […].

Pitching 93

Pitching Measurement Agency Industry 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2016

For anyone building a career in public relations, there’s no better environment than a PR agency. If you wind up in a specific sector, like technology or healthcare, an agency is a solid starting point. If your work takes you on a corporate or nonprofit path, the agency experience will offer a foundation.

Agency 120

Agency How To Nonprofit Healthcare 120

5W PR

APRIL 29, 2020

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach.

Strategy 97

Strategy Communications Advertising Advertising 97

PR in High Definition

MARCH 28, 2023

Embarking on a partnership with a PR agency is one of those business purchasing decisions that shouldn’t be taken lightly. But how can you be sure you are choosing, or working with, the right-sized communications and PR agency and getting value out of every dollar, pound, or euro you spend on comms?

Agency 71

Agency Healthcare Interviews Creativity 71

Solo PR Pro

FEBRUARY 25, 2021

My mix has always included agency partnerships, but 2020 forced me to get creative and leverage those agency partnerships to stabilize my business. What are agency partnerships? Agency partnerships usually form as a result of traditional advertising and marketing agencies not having PR pros on staff.

Agency 76

Agency Creativity Media Relations Nonprofit 76

Communications Conversations

JANUARY 7, 2022

One of the questions I get from time to time from friends and colleagues is “Who would you recommend for a social media agency in Minneapolis?” I mean, there aren’t that many “social media agencies.” ” But, many ad, PR and digital agencies claim to offer social media marketing services.

Social Media 60

Social Media Agency Media Measurement 60

The Hoffman Agency

JANUARY 28, 2021

We recently had a call with a potential PR intern, as part of a series of chats we’re having for new agency hires for the year ahead. He was positive, clearly had a flair for writing, had a great balance between ambition and desire to learn his PR chops, and would definitely fit the culture here at The Hoffman Agency.

Internal 78

Internal International Agency Banking 78

Communications Conversations

FEBRUARY 10, 2020

Last week, Digiday wrote an article essentially claiming that agencies are destroying influencer marketing (influencer marketing agencies, in particular). These influencer marketing agencies and networks have always seemed to me a little like the former mom blog networks. Not an agency. This should surprise no one.

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Agency Brand Branding Resources 102

Inbound PR

MAY 21, 2019

AI or Artificial Intelligence has definitely become one of the most popular buzzwords in marketing and PR over the last few years. These are exciting times for marketing and PR pros and agencies. In fact, according to a recent report automation threatens a quarter of marketing and PR jobs.

Agency 80

Agency Marketing Technology Video 80

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Looking for a paid social agency?

Agency 52

Agency Instagram Facebook Advertising 52

Konnect Agency

MAY 6, 2022

However, if that perfect ad is shown to the right audience through proper social ad placement, you’ll definitely see the results you want. Your paid social agency can assist in developing these ad strategies and determine the best ad placements for your brand and overall goals. Looking for a paid social agency?

Agency 52

Agency Instagram Facebook Advertising 52

Polaris

MARCH 17, 2015

That was many years ago and here I am today running my own PR agency. After Unilever, I worked for a boutique PR agency that specialized in beverage alcohol and gourmet food. I was right—PR was definitely fun. Boutique PR Agency: The Pros. Multi-National PR Agency: The Pros. Boutique PR Agency: The Negatives.

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Agency eBook Training Media Training 100

Konnect Agency

NOVEMBER 16, 2022

Always End with a Clear Call to Action – whether you’re a CPG brand wanting to increase site referrals or a nonprofit organization seeking to rally attendance to your annual fundraiser, video content serves as a visual supplement to your PR agency’s written pitches and media materials. Other Considerations a PR Agency Keeps in Mind.

Video 52

Video Agency Viral Nonprofit 52

Maxim Behar

APRIL 17, 2024

Bell Pottinger is a PR agency founded in 1987 by Lord Bell, Margaret Thatcher’s favorite PR adviser, whom I know personally, and Piers Pottinger. Ten years ago, my definition of PR had more to do with “telling the truth in such a way that people will like it.” Hence, my notion of PR agencies is something like editorial teams.

Crisis 64

Crisis Ethics Financial Conference 64

Konnect Agency

DECEMBER 11, 2019

It seems like just yesterday I was graduating college, and now here I am about six months into my career at Konnect Agency. When I was in school, I knew I wanted to work at a Public Relations Agency in Los Angeles but never knew what it would take to get there. They will definitely appreciate you asking rather than just assuming.

Agency 52

Agency Meeting Pitching Industry 52

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. Lets play executive for a second.

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Tools Agency Instagram Groups 150

ImPRessions - Crenshaw Communications

APRIL 13, 2023

It was refreshing and exciting and definitely influenced my decision to join the agency. It’s a PR agency with fewer than 25 employees, and more than a third are people of color. Agencies should shape their policies to attract a diverse pool of applicants for open positions. External mentorship can also be beneficial.

Employee 156

Employee Community Groups Interviews 156

ImPRessions - Crenshaw Communications

JULY 6, 2022

Today’s PR business is definitely not your grandparents’ PR industry. Given our regular sticker shock over the cost of newswire distribution, more businesses and PR agencies are moving away from posting announcements on the wire. Today content is dynamic; much of it can be created instantly and is more personalized than ever before.

SEO 333

SEO Analysis Meeting Travel 333

Prohibition

JANUARY 28, 2021

After a such a tricky year for all businesses, we’re definitely pleased that our efforts and achievements have been recognised and that we’ve been included within the top 100. At Prohibition, we pride ourselves on being innovative, creative and transformational in our approach to the digital technology we use.

Enterprise 62

Enterprise Agency Technology Creativity 62

The Hoffman Agency

JANUARY 12, 2023

Ever since I got my new office chair I have been sitting comfortably for work and can say that my wellbeing allowance has definitely brought me happiness.”. The post Prioritising Wellbeing: Agency Support for Individual Happiness appeared first on "What's HAppening" Blog.

Agency 36

Agency Blogging Company Brand 36

Agility PR Solutions

NOVEMBER 17, 2022

On December 6, 2021 I started working at Jmac PR, my very first PR agency, as an Associate Account Executive. Before this job, I had interned at other places, but working full time is definitely not […]. Now here we are, almost a year later, and I am currently an Account Executive for multiple client accounts.

Internal 86

Internal International Agency Publicity 86

ImPRessions - Crenshaw Communications

JUNE 30, 2021

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. The most successful agencies have contacts ready to go for any type of announcement or story, but making a connection with a reporter is only part of the equation. Interact on social media. There are ways to work around this dilemma.

Media 333

Media Pitching Report B2B 333

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

On the agency side, it’s sometimes because the team overpromises in their eagerness to win a new client. Media relations deals with the news environment, which is by definition unpredictable. With better expectations-setting, PR can be less stressful for those of us on the agency or corporate side.

Publicity 334

Publicity How To Agency Product Launch 334

Doctor Spin

OCTOBER 16, 2023

Some “digital PR” agencies have focused on practices like link-building, DA (domain authority) mapping, and webmaster outreach. Unfortunately, some agencies began equating digital PR with basic SEO practices to pursue tangible results, which many thought would be “easy wins.” Digital PR is not link-building for SEO.

Digital PR 83

Digital PR SEO Engineering eBook 83

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Entrants should definitely read the fine print in the rules/guidelines before entering. If you have a PR agency, definitely get them to do it! Awards produced by U.S. based pubs Digiday and AdExchanger are actually global. By the same token, U.K. The ones where everybody wins don’t hold much legitimate PR value.

B2B 295

B2B Industry Company Case Study 295

Remote PR Jobs

SEPTEMBER 25, 2023

You’re swapping the relative security of agency life for a hustle. 2) Company set up Be clear on whether you want to contract and work, say, three or six months on agency project/maternity cover, or whether you want to be a portfolio freelancer - in effect, a multi-client agency within yourself.

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How To Insurance Insurance LinkedIn 100

Stephen Waddington

FEBRUARY 15, 2022

We spoke to the leaders of marketing and public relations functions working in agencies and in-house to understand the opportunity for the integration of marketing and public relations. CEOs and celebrities don’t care about definitions. They care about being successful, he says.

Trends 157

Trends Publicity Marketing Case Study 157

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

ImPRessions - Crenshaw Communications

JULY 26, 2022

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. By contrast, those who transition to remote work definitely feel the change in their environment and pace of work. I won’t say it’s simple, but it’s definitely possible.

How To 309

How To Meeting Travel Employee 309

Communications Conversations

OCTOBER 14, 2014

But the marketers are often busy planning and managing agency resources. Training existing resources to handle content development requires significantly less ramp-up time than it would for an agency or solo. Don’t let the agencies/solos tell you otherwise (and this COMING from a solo consultant). Take a peek: In-house.

Agency 133

Agency Resources Employee Internal 133

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Improve client comms – Throughout a PR agency career, no two clients will be the same. Brainstorms are by definition collaborative, so a resolution to participate is a good one. . On the agency side, PR people juggle several accounts at once and sometimes things are pushed down on the priority list.

Writing 310

Writing LinkedIn Social Media SEO 310

ImPRessions - Crenshaw Communications

APRIL 21, 2021

People who move up at PR agencies know the best tips and tricks for persuading media why a story is newsworthy. Still, we avoid using words like “guarantee” or “definite” when predicting media coverage. While breaking news will often take precedence, skilled PR teams will do everything they can to nail that interview or story.

Report 361

Report How To Pitching Banking 361

Prohibition

FEBRUARY 10, 2023

Probably a bit of a cliche answer but it definitely has to be how every day is different. Working at an integrated agency means you’re exposed to all aspects of PR on the daily – which I love! I began the search for a PR agency in Leeds, and came across Prohibition – I haven’t looked back since!

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Meeting Travel Fashion Agency 62

The Proactive Report

NOVEMBER 3, 2022

Reputation management definition. While digital marketing agencies often provide reputation management services, it is important to differentiate PR from marketing and understand the purposes of both. Trained in both Fine Art and Graphic Design, he’s worked in large agencies and consulted for Inc 500 and Fortune 1000 clients.

Digital PR 246

Digital PR Reputation Employee Energy 246

Agility PR Solutions

JANUARY 2, 2020

The PR industry just got going on its self-analysis, and while we’ve definitely made strides in attention, we still have a long way to go. Even so, agency […]. This year, many industries shined a critical spotlight on diversity and inclusion. The industry is ahead of others in that women are highly represented in its workforce.

Analysis 117

Analysis Industry Agency Publicity 117

The Hoffman Agency

MAY 20, 2021

We believe that each individual is unique and valuable to the agency, and in doing so we build trust and establish accountability. I’ve been at numerous agencies and worked with smart, wonderful people, but wouldn’t say the culture was built on care. Our fourth value, Care, is truly the glue that brings it all together.

Agency 36

Agency Internal International Leadership 36