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Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

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10 Podcasts PR Pros Should Listen To

ImPRessions - Crenshaw Communications

While our main goal in PR is staying informed about various industries, from ad tech to zythology , we also need to be plugged into comms and PR. Topics of discussion have been focused on the use of video news releases, net neutrality, censorship, continuous cable news coverage and how technology is impacting the media landscape.

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Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

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What The Jumpshot Closure Means for Earned Media Attribution

Onclusive

In 2016 it acquired competitor AVG Technologies , and merged Avast Antivirus with AVG AntiVirus. For more information on PR Attribution or press inquiries, please contact us at info@onclusive.com. Onclusive PR Attribution is in no way impacted by the Jumpshot closure. Some background on Jumpshot and browser plug-in data sources.

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How PR can innovate in 2016

The Resolution Blog

Taking a step back to review, assess and look at how changes can be made to working processes, improvements made to skillsets and new technologies adopted is vital for innovation. If we can tentatively identify some of the factors holding back innovation in the PR sector how can we go about addressing these? Firstly, more reflexivity is key.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. Buy-Buy-Buy. But You Can Never Leave….

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8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps.