Adapting to a Data-Driven PR World

Cision

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR

What is Data-Driven PR? Part 1 of 9

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? What It Means to Be Data-Driven.

Trending Sources

What is Data-Driven PR, Part 9: Pitching With Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Kicking Data-Driven PR Up a Notch.

What is Data-Driven PR, Part 6: Analysis

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data.

What is Data-Driven PR, Part 7: Refinement

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data.

What is Data-Driven PR, Part 4: Hypothesizing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations

Embracing the Data-Driven PR Future (And Math)

Shift Communications

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics

What is Data-Driven PR, Part 5: Testing

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations

How to Empower Data-Driven PR Leaders

AirPR

Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership

What Is Data-Driven PR, Part 2: Question Development

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations

What is Data-Driven PR, Part 3: Defining Data

Shift Communications

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data. Data Sources.

How To Start Your First Data Driven PR Campaign

NewsAI

It can be scary trying to measure and be data-driven with PR campaigns. Being data driven is a necessity nowadays, not just nice-to-have. There’s a lot more avenues to get press for your clients, and data allows you to narrow and find the best ones. This one will allow your agency to directly show the client the revenue generated because of PR. How to Develop a Data-driven PR Strategy. The Rise of Data-Driven PR.

How To Set Goals For Your Data Driven PR Campaigns

NewsAI

Last week I wrote a piece on How To Start Your First Data Driven PR Campaign. I started thinking about how I could come up with realistic goals (for a PR campaign) that I could reach, and goals I could work towards. When certain campaigns are not going as planned, I could use those goals to adjust my outreach, and learn from data. This could be through looking at previous campaigns your client has run, or through your own intuitive experience working in PR.

How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Decide What to Focus on Before You View the Data.

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Data-driven PR: How PR Professionals Can Use Data to Accelerate their Strategies

TrendKite

Business leaders across the board are increasingly demanding that decisions be made based on data, rather than experience or judgment calls. PR is no exception. Brands are getting a lot smarter about how data can be used to drive strategies to improve results and measurement.

PRTech Is Evolving. Is Your PR Strategy?

PR Expanded

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.

Three Public Relations Mega-Trends in 2017

Shift Communications

How can we use data, analytics, and algorithms to achieve awareness at scale? New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of.

Connecting PR To Business Results

Shift Communications

This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.

IBM Vision: The Future of AI and Public Relations

Shift Communications

We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.

3 Multi-Touch Attribution Models for a Data-Driven PR Strategy

Cision

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points.

Building the Plane Mid-Flight: SHIFT’s New Website

Shift Communications

The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. Creative Data-Driven PR creative data-driven PR SHIFT

How to Measure the Success of Video Communications

Shift Communications

However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As we’ve detailed previously, video is hot.

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What PR Professionals Should Have Learned at IBM World of Watson

Shift Communications

During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines.

Selecting the Right Celebrity Ambassador

Shift Communications

As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. cta] The post Selecting the Right Celebrity Ambassador appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Why automated sentiment analysis is broken and how to fix it

Shift Communications

If you have hours or even days before reporting is due, then perform a human-driven sampled sentiment analysis. Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine.

Should you stop using hashtags in social media content?

Shift Communications

This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Rather than guess, let’s take a data-driven approach. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Do hashtags matter?

How to build communities of social media influence

Shift Communications

The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy

The secret to becoming a trusted PR professional

Shift Communications

Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media?

PR and the Marketing Technology Skills Gap

Shift Communications

Media Lab and Deloitte launched the joint project Data USA. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Analytics Data-Driven PR Marketing Technology Public Relations Trainin

Key Marketing Lessons for PR Pros

Shift Communications

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.

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From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech.

Does social media sharing matter?

Shift Communications

Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The data cannot answer this question for us. Do the same level of data-driven analysis on your own content.

How to Build a Data-Driven Public Speaking Program

Shift Communications

Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program.

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The Earned Media Holy Grail: Business Press Coverage

Shift Communications

When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts.

SHIFT Communications: 12 Years and Counting

Shift Communications

If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The stuff we’ve been doing behind the scenes for some clients has major ramifications for how EVERYONE ought to be thinking about PR.

Boring Press Release Bingo is Back!

Shift Communications

We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look!

Digital Advertising and Public Relations, Part 1: Introduction

Shift Communications

In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. Advertising Data-Driven PR Public RelationsSee if this sounds familiar.

How to measure the quality of your audience

Shift Communications

You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Do this exercise with your own data! Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools

The State of the Press Release in 2015

Shift Communications

The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015.