According to Chip, PR professionals are often told to follow marketing’s lead on measurement, but marketers still often use inaccurate vanity metrics to gauge the effectiveness of their work. Data-Driven PR Marketing Measurement Public Relations Feature MORE
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR. MORE
During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak. MORE
Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Data-Driven PR Public Relations Feature MORE
Journalists have embraced data journalism. The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can land media placements by crafting stories based on data and by producing evidence-based copy that journalists crave. MORE
Business leaders across the board are increasingly demanding that decisions be made based on data, rather than experience or judgment calls. PR is no exception. Brands are getting a lot smarter about how data can be used to drive strategies to improve results and measurement. MORE
One of the most common PR measurement questions we receive is, “What is the value of an impression?” appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Public Relations MORE
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data? MORE
A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Decide What to Focus on Before You View the Data. MORE
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR Professionals Blindsided by Rich Media. MORE
Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best PR professionals will never deliver impact if they land great hits in the wrong publications. MORE
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. What Would PR Do? MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? What It Means to Be Data-Driven. MORE
So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications. MORE
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR MORE
Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others. MORE
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics MORE
It can be scary trying to measure and be data-driven with PR campaigns. Being data driven is a necessity nowadays, not just nice-to-have. There’s a lot more avenues to get press for your clients, and data allows you to narrow and find the best ones. This one will allow your agency to directly show the client the revenue generated because of PR. How to Develop a Data-driven PR Strategy. The Rise of Data-Driven PR. MORE
I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search. MORE
Last week I wrote a piece on How To Start Your First Data Driven PR Campaign. I started thinking about how I could come up with realistic goals (for a PR campaign) that I could reach, and goals I could work towards. When certain campaigns are not going as planned, I could use those goals to adjust my outreach, and learn from data. This could be through looking at previous campaigns your client has run, or through your own intuitive experience working in PR. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Kicking Data-Driven PR Up a Notch. MORE
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. MORE
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data. MORE
s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. Creative Data-Driven PR creative data-driven PR SHIFT MORE
Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data. Data Sources. MORE
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. MORE
Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Marketing Public Relations Social Media Twitter MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data. MORE
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. MORE
Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. How Does Predictive Analytics Apply to PR? MORE
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership MORE
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. MORE
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points. MORE
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling. MORE
For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate themselves from their competitors, to more readily available data sets. MORE
Data-Driven PR Related Topics AirPR
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership
Cision
MAY 9, 2016
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR
Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? What It Means to Be Data-Driven.
Shift Communications
NOVEMBER 14, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations
Shift Communications
DECEMBER 12, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data.
Shift Communications
NOVEMBER 21, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data. Data Sources.
Shift Communications
NOVEMBER 28, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations
Shift Communications
JANUARY 9, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data.
Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Kicking Data-Driven PR Up a Notch.
Shift Communications
JANUARY 23, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch.
Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics
Cision
MAY 30, 2015
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points.
Shift Communications
MARCH 19, 2015
One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR.
PR Daily
NOVEMBER 6, 2017
Journalists have embraced data journalism. The fondness for stories backed by thorough research offers PR teams juicy opportunities. Communicators can land media placements by crafting stories based on data and by producing evidence-based copy that journalists crave.
Shift Communications
JANUARY 4, 2016
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most.
ImPRessions - Crenshaw Communications
JUNE 21, 2018
For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. 5 reasons to embrace data-driven PR. Data-driven pitches win points with journalists.
PR Expanded
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.
NewsAI
MAY 23, 2017
It can be scary trying to measure and be data-driven with PR campaigns. Being data driven is a necessity nowadays, not just nice-to-have. There’s a lot more avenues to get press for your clients, and data allows you to narrow and find the best ones. This one will allow your agency to directly show the client the revenue generated because of PR. How to Develop a Data-driven PR Strategy. The Rise of Data-Driven PR.
NewsAI
JUNE 1, 2017
Last week I wrote a piece on How To Start Your First Data Driven PR Campaign. I started thinking about how I could come up with realistic goals (for a PR campaign) that I could reach, and goals I could work towards. When certain campaigns are not going as planned, I could use those goals to adjust my outreach, and learn from data. This could be through looking at previous campaigns your client has run, or through your own intuitive experience working in PR.
TrendKite
JUNE 5, 2015
Business leaders across the board are increasingly demanding that decisions be made based on data, rather than experience or judgment calls. PR is no exception. Brands are getting a lot smarter about how data can be used to drive strategies to improve results and measurement.
ImPRessions - Crenshaw Communications
JUNE 28, 2018
Last week’s post covered the trend of data-driven storytelling in PR. But where does the data come from? But there are lots of other options for PR pros to source relevant data, and many are inexpensive and fairly easy to find. Data to power PR storytelling.
AirPR
SEPTEMBER 13, 2017
So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.
PR Expanded
FEBRUARY 13, 2017
A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Decide What to Focus on Before You View the Data.
Shift Communications
NOVEMBER 30, 2015
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. Creative Data-Driven PR creative data-driven PR SHIFT
Shift Communications
DECEMBER 4, 2017
In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. The 2018 PR Mega-Trends. Hyper-Segmentation of News Means Hyper-Segmentation of PR. PR Professionals Blindsided by Rich Media.
Media Bullseye
FEBRUARY 1, 2018
Businesses now generate and store mountains of data about their work and customers. With more available data than ever before, professionals have the opportunity to analyze and learn from it. Data-Driven PR Public Relations Feature
Shift Communications
OCTOBER 1, 2015
The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak.
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.
Shift Communications
SEPTEMBER 18, 2017
In the last post, we reviewed the necessary ingredients to make successful predictions: good data. We defined good data as clean, compatible, and chosen well. Let’s next look at a predictive analytics example every PR practitioner will benefit from. What Would PR Do?
Shift Communications
NOVEMBER 13, 2017
Given these potential complications, how might we leverage our public relations capabilities to align with or reach influencers on more traditional PR budgets and messaging? The best PR professionals will never deliver impact if they land great hits in the wrong publications.
Shift Communications
SEPTEMBER 20, 2017
One of the most common PR measurement questions we receive is, “What is the value of an impression?” appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data-Driven PR Public Relations
Shift Communications
JUNE 25, 2018
Every quarter to six months, we work with clients to create a new PR plan for the following quarter or remainder of the year. What tends to happen if you aren’t vigilant is that the strategy and tactics blend together and each PR plan starts to look very similar to the others.
Shift Communications
JUNE 12, 2017
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity.
Shift Communications
MARCH 12, 2018
I was asked recently what the most important metric, the most important thing to measure in PR is. So, what measurable trait helps us determine the effectiveness of PR? The Most Important Metric in PR Today is Branded Non-Negative Search.
Media Bullseye
NOVEMBER 1, 2017
For the last five to ten years, the phrase “data-driven journalism” has been popping up more and more frequently. There are many reasons for this, from mainstream media sources trying to differentiate themselves from their competitors, to more readily available data sets.
Shift Communications
SEPTEMBER 15, 2016
You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies.
Shift Communications
OCTOBER 31, 2016
During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines.
Media Bullseye
JULY 26, 2017
According to Chip, PR professionals are often told to follow marketing’s lead on measurement, but marketers still often use inaccurate vanity metrics to gauge the effectiveness of their work. Data-Driven PR Marketing Measurement Public Relations Feature
Shift Communications
OCTOBER 26, 2017
SHIFT Communications and NATIONAL Public Relations sent a team of three to the Boston CDO Strategy Summit to learn and share data-driven experiences. What’s on the minds of Chief Data Officers as we talked for two days about key issues in data?
Shift Communications
NOVEMBER 17, 2017
Modern companies and organizations have the capability to leverage data to produce insights and data-driven business decisions. As such, the future of business is in large data sets and the observations derived from the analysis. How Does Predictive Analytics Apply to PR?
Shift Communications
JULY 19, 2017
s PR reps/trusted advisors/crisis comms ride-or-dies, deny the fire of its resources we shall. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring.
Shift Communications
NOVEMBER 27, 2017
Predicting PR Job Searches. Using our predictive analytics tools, we forecast that the time when jobseekers in the PR industry will be most active in all of 2018 will be the week of January 14, 2018: Above, the forecast for the search term “public relations jobs”.
Shift Communications
NOVEMBER 20, 2017
Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Analytics Data Data-Driven PR Marketing Public Relations Social Media Twitter
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