Cision

MAY 9, 2016

Data-driven PR is here, and if you don’t make data a priority, your brand risks becoming irrelevant. With the right technology on your side, you’ll be able to find evidence to prove your campaign’s value, pinpoint areas for improvement and tie your public relations to the bottom line. Images via Pixabay: 1 , 2 , 3 , 4.

Data-Driven PR 120

Data-Driven PR Data Social Media Communications 120

Shift Communications

NOVEMBER 28, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Construction Publicity 60

Shift Communications

JANUARY 30, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Pitching Data SEO 60

Shift Communications

JANUARY 9, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Social Media 60

Shift Communications

NOVEMBER 14, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Pitching Publicity 60

Shift Communications

DECEMBER 12, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Analysis Data Social Media 60

Shift Communications

DECEMBER 5, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Brand Branding 60

Shift Communications

NOVEMBER 21, 2016

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Data Measurement Trends 60

Cision

MAY 30, 2015

Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you.

Data-Driven PR 120

Data-Driven PR Strategy Data Measurement 120

Shift Communications

JANUARY 23, 2017

We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? To be data-driven is to make decisions with data first and foremost.

Data-Driven PR 60

Data-Driven PR Pitching Data Analysis 60

Shift Communications

FEBRUARY 3, 2015

The post Embracing the Data-Driven PR Future (And Math) appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Data-Driven PR communications marketing math Research statistics' With software to help, it may not be as painful as you think. Chel Wolverton.

Data-Driven PR 60

Data-Driven PR Data Communications Agency 60

Prowly

APRIL 19, 2023

We discussed all of the topics currently trending in the PR industry, like Corporate Social Responsibility (CSR), AI technology, digital PR, link building, reputation management, crisis management, data-driven PR, and data-driven […] The post PR Episodes: Our Biggest Takeaways from PR Experts appeared first on Prowly Magazine.

Data-Driven PR 104

Data-Driven PR Digital PR Crisis Management Reputation 104

Shift Communications

MARCH 19, 2015

How do you measure in reasonably objective numbers the impact of the PR you’ve received? This is a core challenge of data-driven PR. The post Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Data-Driven PR 60

Data-Driven PR Analytics Google Data 60

Cision

JUNE 25, 2021

Data-driven PR, social listening and your brand.

Data-Driven PR 195

Data-Driven PR Brand Branding Data 195

Onclusive

MARCH 26, 2021

Download this playbook to read about: The Four Pillars of Growth PR Metrics & KPIs to measure success for earned and owned media Examples of real PR plays you can implement today to help enhance your efforts and rise above the noise Best practices for setting up a data-driven PR organization.

Data-Driven PR 195

Data-Driven PR Storytelling Reputation Measurement 195

Shift Communications

JANUARY 4, 2016

cta] The post Top Data-Driven PR Trends of 2016: Interactive Infographics appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. If you have the budget and resources to do so, yes. You’ll have a substantial advantage over companies cranking out the same old thing.

Data-Driven PR 60

Data-Driven PR Infographics Trends Data 60

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 259

Data-Driven PR Communications Measurement Media Relations 259

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2009 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so.

Data-Driven PR 370

Data-Driven PR Communications Measurement Exercises 370

Onclusive

APRIL 15, 2020

This is a continuation of our April blog series focused on helping communications teams get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 195

Data-Driven PR Communications Measurement Media Relations 195

Onclusive

NOVEMBER 30, 2016

Over the summer, I published three LinkedIn Pulse articles, a series focused on busting the myths even the most data-driven PR professionals tell themselves. Let me let you in on a little secret… Sometimes when we post here on the AirPR Blog, it’s a test!

Data-Driven PR 150

Data-Driven PR LinkedIn Blogging Data 150

Onclusive

SEPTEMBER 7, 2016

As we bid summer adieu and get back to business as usual, it seems apropos to shine a spotlight on the hard work of communications professionals and the data-driven PR tactics they employ. Let’s do that by diving into the topic of long-tail PR, considering how content can continue to ‘work’ for you far beyond […].

Data-Driven PR 150

Data-Driven PR Communications Data Measurement 150

Onclusive

APRIL 27, 2020

This week, we conclude our April blog series focused on shifting to data-driven PR and communications with the last two steps in this important process. Empowering your marketing team, providing input into strategy, and influencing overall business decisions with unique PR data & insights.

Data-Driven PR 286

Data-Driven PR Measurement Communications Strategy 286

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications.

Data-Driven PR 362

Data-Driven PR Measurement Media Communications 362

Onclusive

AUGUST 3, 2021

The technology to measure the business impact of communications on a company’s bottom line is now readily available, providing communicators with ample opportunities to develop data-driven PR strategies. Overall, 78% of PR pros measure their communications effectiveness.*

Media 370

Media Brand Branding Data-Driven PR 370

Onclusive

MARCH 2, 2021

in the recent years with PR/Communications executives, leaders and, professionals across agency, in-house, education, research, collective groups and a number of Comm Tech data platforms. b) what if the PR/Communications team can’t accurately interpret/explain the nuances in the data analysis?

Communications 312

Communications Data Data-Driven PR Analytics 312

Onclusive

APRIL 8, 2020

Drawing on our expertise in providing essential data to communications professionals since 2011 and best practices from our customers, we’ve outlined the 5 steps we’ve seen work for brands who have already crossed over or are in the process of doing so.

Data-Driven PR 195

Data-Driven PR Communications Measurement Exercises 195

Deirdre Breakenridge

NOVEMBER 16, 2016

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

Data-Driven PR 150

Data-Driven PR Strategy Publicity Pitching 150

Onclusive

DECEMBER 6, 2017

Fortunately, we now have two major tools at our fingertips: data and insights. Enter the era of data-driven PR through artificial intelligence. By taking advantage of massive quantities of data, normalizing it and using AI to draw insights on it, PR pros can now: Cut noise to be a thought leader.

Strategy 294

Strategy Data-Driven PR Measurement Content Marketing 294

The Hoyt Organization

SEPTEMBER 8, 2023

As the PR industry’s worth grows, so do analytics and PR reporting technology. This has made measuring actionable KPIs such as web traffic easy, providing valuable data for PR strategies. In Q4 and beyond, data-driven PR will become commonplace.

Trends 105

Trends Brand Branding Data-Driven PR 105

Shift Communications

OCTOBER 2, 2017

To execute predictive analytics efficiently and effectively, we need three classes of people in our organizations: Developers, to access the data and APIs that provide our data. Data scientists, to build predictive models from our data. Very few organizations have the resources and capabilities to hire all three classes.

Analytics 112

Analytics Data-Driven PR Publicity Software 112

Onclusive

MARCH 17, 2021

It is seemingly hard as each PR/Communications organization is at different levels of maturity (see my earlier blog on Maturity Model for Data-Driven PR/Communication ). If you follow the right path, the results will prove itself.

Communications 195

Communications Data Data-Driven PR Reputation 195

Shift Communications

FEBRUARY 1, 2017

Google Data Studio™ made a splash when it was first revealed to Google Partners in 2015 as a potential solution for client reporting and dashboards. It’s now available to marketers and communicators globally, and it’s a potent new tool for the data-driven PR practitioner, communicator, or marketer.

Google 60

Google Data-Driven PR Data Analytics 60

Shift Communications

SEPTEMBER 15, 2014

The post Public Relations Metrics Are Like Apples for Pie appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Data-Driven PR Marketing Metrics Public Relations Sales' Vice President, Marketing Technology.

Publicity 167

Publicity Data-Driven PR Measurement Marketing 167

Shift Communications

DECEMBER 9, 2014

The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco. Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools' Vice President, Marketing Technology.

Measurement 161

Measurement Data-Driven PR How To Social Media 161

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 166

Media Relations Media Pitching Data-Driven PR 166

Shift Communications

APRIL 10, 2015

If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The post SHIFT Communications: 12 Years and Counting appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Agency Life Data-Driven PR News agency news anniversay'

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Data-Driven PR Communications Social Media Agency 60