One of the greatest challenges to public relations as an industry since the advent of digital marketing and communications is how to measure the effectiveness of PR. These qualitative benefits of PR are as old as the marketing funnel itself. This is a core challenge of data-driven PR. MORE
During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines. MORE
If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The stuff we’ve been doing behind the scenes for some clients has major ramifications for how EVERYONE ought to be thinking about PR. MORE
We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look! MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Rather than guess, let’s take a data-driven approach. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Do hashtags matter? MORE
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. MORE
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program. MORE
Business leaders across the board are increasingly demanding that decisions be made based on data, rather than experience or judgment calls. PR is no exception. Brands are getting a lot smarter about how data can be used to drive strategies to improve results and measurement. MORE
Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The data cannot answer this question for us. Do the same level of data-driven analysis on your own content. MORE
A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Decide What to Focus on Before You View the Data. MORE
As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. cta] The post Selecting the Right Celebrity Ambassador appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? What It Means to Be Data-Driven. MORE
So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications. MORE
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR MORE
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics MORE
It can be scary trying to measure and be data-driven with PR campaigns. Being data driven is a necessity nowadays, not just nice-to-have. There’s a lot more avenues to get press for your clients, and data allows you to narrow and find the best ones. This one will allow your agency to directly show the client the revenue generated because of PR. How to Develop a Data-driven PR Strategy. The Rise of Data-Driven PR. MORE
You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Do this exercise with your own data! Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools MORE
Last week I wrote a piece on How To Start Your First Data Driven PR Campaign. I started thinking about how I could come up with realistic goals (for a PR campaign) that I could reach, and goals I could work towards. When certain campaigns are not going as planned, I could use those goals to adjust my outreach, and learn from data. This could be through looking at previous campaigns your client has run, or through your own intuitive experience working in PR. MORE
If you have hours or even days before reporting is due, then perform a human-driven sampled sentiment analysis. Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Crafting the Data-Driven Pitch. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data. MORE
It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Kicking Data-Driven PR Up a Notch. MORE
Media Lab and Deloitte launched the joint project Data USA. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Analytics Data-Driven PR Marketing Technology Public Relations Trainin MORE
Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media? MORE
How can we use data, analytics, and algorithms to achieve awareness at scale? New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of. MORE
When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts. MORE
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data. MORE
However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As we’ve detailed previously, video is hot. MORE
In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. Advertising Data-Driven PR Public RelationsSee if this sounds familiar. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations MORE
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. Creative Data-Driven PR creative data-driven PR SHIFT MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data. Data Sources. MORE
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity. MORE
The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy MORE
The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015. MORE
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data. MORE
In this series, we’ll examine a few data-driven trends that could mean success or failure for your PR efforts in 2016. Click to view the live infographic and work with the data. Audiences can slice and dice data to find the information they care about most. MORE
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership MORE
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations. MORE
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points. MORE
Data-Driven PR Related Topics Cision
MAY 9, 2016
Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. But this shift to data-driven insights has not been entirely smooth. “PR
Shift Communications
NOVEMBER 7, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? What It Means to Be Data-Driven.
Shift Communications
JANUARY 30, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Kicking Data-Driven PR Up a Notch.
Shift Communications
DECEMBER 12, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? The Data.
Shift Communications
JANUARY 9, 2017
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Refining Our Data.
Shift Communications
NOVEMBER 28, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations
Shift Communications
FEBRUARY 3, 2015
As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. Data-Driven PR communications marketing math Research statistics
Shift Communications
DECEMBER 5, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations
AirPR
AUGUST 31, 2016
Last month, AirPR Chief Strategy Officer Rebekah Iliff moderated a webinar panel for CommPRO on empowering data-driven PR professionals. Industry Insights & Trends data-driven PR future of PR future of public relations PR leadership public relations leadership
Shift Communications
NOVEMBER 14, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Data Data-Driven PR Public Relations
Shift Communications
NOVEMBER 21, 2016
We’ve used the expression data-driven PR for quite some time now, but haven’t clearly defined it. What does data-driven PR mean? How do you know whether your public relations efforts are data-driven or not? Defining Data. Data Sources.
NewsAI
MAY 23, 2017
It can be scary trying to measure and be data-driven with PR campaigns. Being data driven is a necessity nowadays, not just nice-to-have. There’s a lot more avenues to get press for your clients, and data allows you to narrow and find the best ones. This one will allow your agency to directly show the client the revenue generated because of PR. How to Develop a Data-driven PR Strategy. The Rise of Data-Driven PR.
NewsAI
JUNE 1, 2017
Last week I wrote a piece on How To Start Your First Data Driven PR Campaign. I started thinking about how I could come up with realistic goals (for a PR campaign) that I could reach, and goals I could work towards. When certain campaigns are not going as planned, I could use those goals to adjust my outreach, and learn from data. This could be through looking at previous campaigns your client has run, or through your own intuitive experience working in PR.
PR Expanded
FEBRUARY 13, 2017
A Guest Post By Kelly Byrd, PR Engineer, AirPR. With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Decide What to Focus on Before You View the Data.
TrendKite
JUNE 5, 2015
Business leaders across the board are increasingly demanding that decisions be made based on data, rather than experience or judgment calls. PR is no exception. Brands are getting a lot smarter about how data can be used to drive strategies to improve results and measurement.
PR Expanded
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. You can’t argue with the data.
Shift Communications
JANUARY 2, 2017
How can we use data, analytics, and algorithms to achieve awareness at scale? New measures of influence, driven by machine learning technologies, will begin to surface as machines can ingest far more data than humans are capable of.
Shift Communications
JUNE 12, 2017
This question – and its many variations – is a disguise for a much simpler question: How does PR help me make money / not get fired? PR Isn’t Sales. The Impact of PR. We use digital marketing tools in public relations to assess the quantitative impact of PR activity.
AirPR
SEPTEMBER 13, 2017
So what does digital marketing growth have to do with PR? PR and marketing convergence. Digital communications attracts and engages customers: What is the New PR? Social media is a game changer, and it starts with PR and communications.
Cision
MAY 30, 2015
Data-driven PR may sound like a foreign language, but it’s not as complicated as we often make it out to be. As a result, more data needs to be sifted and analyzed to pinpoint which efforts are succeeding and why. Don’t let the volume of data overwhelm you. Instead, make data your friend. Multi-touch attribution models provide PR professionals with insights by evaluating all touch points.
Shift Communications
MAY 22, 2017
We see this happening in the communications and PR industry. One of the most impressive demonstrations of managing unstructured data was IBM Watson’s ability to read and interpret legal and financial regulations, then compare a company’s compliance with those regulations.
Shift Communications
NOVEMBER 30, 2015
The important thing for us, beyond the upgraded look and feel, was to hammer on the data-driven PR aspect. We’re also well on our way to embedding at least one data jockey on every Agency team. Creative Data-Driven PR creative data-driven PR SHIFT
Shift Communications
FEBRUARY 13, 2017
However, one area where video-minded PR professionals fall short is how to measure the success of video communications. Once we’ve got our data compiled in an orderly fashion, we need to understand what drives the actions we care about. As we’ve detailed previously, video is hot.
Shift Communications
OCTOBER 31, 2016
During that time, I met exactly four PR professionals, all of them IBM employees. Out of almost 20,000 people, I was the only person I knew of representing a PR firm. Because AI and cognitive computing are the future of PR. PR isn’t just press releases and bylines.
Shift Communications
AUGUST 2, 2017
As PR people, we’re often tasked with finding the right celebrity or influencer partners to represent our brands. cta] The post Selecting the Right Celebrity Ambassador appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.
Shift Communications
JULY 6, 2015
If you have hours or even days before reporting is due, then perform a human-driven sampled sentiment analysis. Using the data analysis tool of your choice, understand the size of the data you’re dealing with, then calculate how many samples you’ll need to examine.
Shift Communications
JUNE 15, 2015
This is a question asked recently by Patrick Coffee of PR Newser at AdWeek. Rather than guess, let’s take a data-driven approach. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Do hashtags matter?
Shift Communications
FEBRUARY 25, 2015
The post How to build communities of social media influence appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Data-Driven PR Influence Marketing Marketing Technology Public Relations Strategy
Shift Communications
FEBRUARY 23, 2015
Shel Israel followed up in our discussion last week about the automation (or lack thereof) of persuasion technologies and public relations by asking: Since you are in the business of building trust for clients, why are so many PR people not trusted by the media?
Shift Communications
MAY 3, 2016
Media Lab and Deloitte launched the joint project Data USA. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Analytics Data-Driven PR Marketing Technology Public Relations Trainin
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services.
Shift Communications
APRIL 2, 2015
It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. years working on the technology PR team. I was already starting to see the need to integrate our traditional PR practices with marketing tech.
Shift Communications
JUNE 22, 2015
Let’s first get our data. I’ll use data from my personal website so as to avoid revealing anything under NDA. The data cannot answer this question for us. Do the same level of data-driven analysis on your own content.
Shift Communications
JUNE 8, 2015
Rather than just wing it or have a purely canned talk that may not be relevant to the audience and the event, we can look to data. Let’s dig into what a data-driven public speaking strategy would look like as part of your overall data-driven PR program.
Shift Communications
AUGUST 9, 2017
When I first started in PR, the desire was an article in a major national newspaper, above the fold and on the right side. A Strong Point of View – while the PR team can help formulate an argument by using data (by analyzing what people are not currently saying), they’re not the experts.
Shift Communications
APRIL 10, 2015
If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.” The stuff we’ve been doing behind the scenes for some clients has major ramifications for how EVERYONE ought to be thinking about PR.
Shift Communications
JANUARY 29, 2016
We’ve done blog posts and infographics in the past, but last year we wanted to do something a little more fun with our ‘Top 50 Most Overused Words in PR’ report. For 2016’s most overused words in PR, we’re making bingo cool again – with new words, new graphics and a new look!
Shift Communications
JUNE 6, 2016
In the final part of the series, we’ll review measurement methods for both advertising and public relations to guide our data-driven efforts. Advertising Data-Driven PR Public RelationsSee if this sounds familiar.
Shift Communications
DECEMBER 9, 2014
You don’t need to be as popular as Taylor Swift in order for PR to deliver real results to the bottom line as long as you have the right audience. Do this exercise with your own data! Analytics Data-Driven PR Marketing Marketing Technology Metrics Strategy Tools
Shift Communications
NOVEMBER 4, 2015
The topic of press releases and when or when not to put one out over the wire is one that is all too popular in PR. First, we analyzed the distribution patterns of over 100,000 press releases published via Marketwired, PRWeb and PR Newswire in 2015.
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