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Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

For apparel brands, all eyes are on Amazon. The post Amazon is the first stop for apparel—how can brand retailers capitalize? The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales.

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Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […]. According to the fifth annual ranking of America’s “most loved” brands from Engagement Labs, which combines online social media listening and offline word of mouth social data with predictive analytics.

Consumer 148
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Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

Fashion and apparel was by far the most popular category for online […]. The post Brands must keep pace with factors driving consumer behavior—key marketing insights appeared first on Agility PR Solutions.

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With 83% of shoppers backing personalization, it’s key in this crucial moment for retail

Agility PR Solutions

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico. The company’s new report, Retail.

Retail 78
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Sustainability demand has grown during COVID—and noncommittal brands may lose business

Agility PR Solutions

The post Sustainability demand has grown during COVID—and noncommittal brands may lose business appeared first on Agility PR Solutions.

Brand 145
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When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance.

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Buy BRADY, But Don't Be Like Brady

Mindful Marketing

Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel. BRADY , which calls itself “The Next Generation Apparel Brand,” seems intent on living up to that label. From the website’s photos, the brand appears to be targeting young male athletes.

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