American Apparel files for bankruptcy—again

PR Daily

On Monday, American Apparel filed for its second bankruptcy protection in 13 months. Reuters reported : … [American Apparel] emerged from bankruptcy in February under the ownership of a group of former bondholders led by hedge fund Monarch Alternative Capital LP. Under mounting pressure, American Apparel hired investment bank Houlihan Lokey earlier this year to explore a sale. However, Gildan does not plan to buy any of American Apparel’s physical stores.

Popeye's opens an online 'biscuit apparel' shop'

PR Daily

Apparel on the site ( found here ) ranges from around $20 for a T-shirt or a hat to $33 for a sweatshirt or sweatpants. Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing? I can’t imagine why you would, but if you fall into this category, this is a fine week.

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American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. Schneider said her goal was “to make American Apparel a better company, while staying true to its core values of quality and creativity,” according to Fortune. Its recently ousted founder, Dov Charney, is generally considered to be among the worst business leaders ever, but the brand is trying to change its image.

Skate apparel company comes under fire for 'IRA' name

PR Daily

That’s exactly what the folks at Impact Reduction Apparel are quickly learning. Instead of touting its rad skater gear, IRA (the apparel company) has been forced to address tweets like this: @IRA_Apparel but seriously, this is as offensive as me making a company and naming it KKK or ISIS even if it isn''t intended. Here’s a quick lesson on branding: Check to make sure your brand’s acronym doesn’t align with any terrorist organizations.

American Apparel seeks to rebrand (and rebuild) in new location

PR Daily

It’s transition time for American Apparel. American Apparel has also hired an investment bank to explore a possible sale, Fortune.com reports. According to court documents, former employees are suiting American Apparel for “wrongful termination, failure to pay overtime and retaliation for expressing concerns about working conditions and discrimination.”.

Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

For apparel brands, all eyes are on Amazon. The post Amazon is the first stop for apparel—how can brand retailers capitalize? The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3 trillion in sales. With its two-day shipping, easy checkout and returns, and enormous catalog of brands, the e-commerce giant […].

In apparent culture shift, American Apparel hires a woman as new CEO

PR Daily

After effectively firing him in June , American Apparel announced Wednesday that it has officially given former CEO Dov Charney the boot. In his place, the company has hired Paula Schneider, who has served as an executive at a number of other retail and apparel companies, as the new CEO effective Jan. Schneider fits the bill perfectly," David Danziger, co-chairman of American Apparel’s board, said in the release.

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

Another clothing retailer, American Apparel, is getting creative with its customer outreach as it emerges from bankruptcy. The brand, which ousted its controversial founder, Dov Charney, after accusations of sexual harassment and misuse of company funds, is reaching out to small businesses and individual vendors to pitch them on accessories that they could sell through American Apparel.

American Apparel to close all U.S. stores and lay off 3,400 employees

PR Daily

The American Apparel saga is finally over. Gildan spokesman Garry Bell said his company never intended to keep open any of American Apparel’s stores. American Apparel filed for bankruptcy twice in two years, most recently in November 2016. I'm glad American Apparel is closing. I remember when employees and models of American Apparel came forward with sexual harassment lawsuits.

Apparel company takes multi-faceted approach to deepening customer connections via Instagram

PR Daily

Brands must keep pace with factors driving consumer behavior—key marketing insights

Agility PR Solutions

Fashion and apparel was by far the most popular category for online […].

Consumers reveal their most loved brands, based on both online and offline sentiment

Agility PR Solutions

Carter’s, the retailer of children’s apparel ranks first while Trader Joe’s, the American grocery store, […]. Which brands do consumers consider to be their most loved?

With 83% of shoppers backing personalization, it’s key in this crucial moment for retail

Agility PR Solutions

With digital adoption strategies accelerating in the post-pandemic retail landscape, along with physical retail’s continuing struggles, WiFi solutions firm Purple sought the views of 1,500 shoppers with grocery, fashion & apparel, and big box retailers in the UK, US and Mexico.

Sustainability demand has grown during COVID—and noncommittal brands may lose business

Agility PR Solutions

New research from the U.S.

When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance. The fall was a result […]. The post When is crisis a four-letter word? Just ask Nike. appeared first on Agility PR Solutions. Analysis Public Relations crisis

Consumers still afraid to shop in-store as more retailers say “mask up”

Agility PR Solutions

U.S. brands see growth in surprising new markets during COVID

Agility PR Solutions

Driven by apparel, footwear and sporting equipment, U.S. While U.S.-based based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S.

Brian Fanzo dishes top NFT mistakes to avoid

PR Daily

And American Eagle Outfitters recently launched an NFT apparel shop. It’s clear NFTs aren’t going away, despite the crypto crash. The headlines just keep coming. For example, Reddit just announced new collectible avatars and an entire NFT marketplace compatible with Etherium.

How StockX uses data to create compelling stories for the media

PR Daily

From sneakers and apparel to electronics, collectibles and accessories, the StockX platform features hundreds of brands and offers access to highly coveted items from around the world.

How entertainment-based marketing wins TikTok audiences

PR Daily

The insights at a glance: Apparel brands were some of the first to find their footing on TikTok. When brick-and-mortar apparel shopping came to a halt in 2020, it compelled brands to showcase products in new ways that capture the attention of potential buyers.

Shoppers are heading back to stores—but how do they feel about dressing rooms and sales associates?

Agility PR Solutions

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).

Buy BRADY, But Don't Be Like Brady

Mindful Marketing

Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel. BRADY , which calls itself “The Next Generation Apparel Brand,” seems intent on living up to that label.

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey. This younger luxury consumer favors the convenience and extensive […].

Wing sauce lip gloss, real-time Pinterest analytics and back-to-school shopping

PR Daily

The most researched topics for parents were electronics, office supplies and apparel, with 92% of parents making a purchase based on what they found. Students also looked at electronics, office supplies and apparel, but 56% also researched dorm room equipment. .

General Mills to cut 600 jobs

PR Daily

American Apparel layoffs seem eminent. American Apparel recently said it will cut nearly 3,500 jobs. American Apparel said it sent a notice to employees to comply with California law, and that “layoffs are not certain.”. Earlier this year, Canadian company Gildan Activewear agreed to purchase American Apparel’s intellectual rights and other assets. General Mills will eliminate as many as 600 jobs as it enters a restructuring phase.

LinkedIn finally to offer native scheduling, brands honor Serena Williams and more

PR Daily

Gymshark , a British sports apparel company, is celebrating the fact no one looks perfect during a workout. Plus: Gymshark encourages you to make weird faces at the gym. Their new campaign, “Look Good, Lift Ugly,” debuted Monday on a billboard in Times Square.

These SEO trends can help your content rank higher in search

PR Daily

By contrast, most informational pages don’t have the filters you might find on, say, an apparel store’s product category pages, so the user needs to be much more specific with often lengthier queries and more unique keywords. Read on for SEO trends from Semrush’s “State of Search 2022” study.

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People hate the Instagram update, Shake Shack boycott and H&M pegged for ‘deceptive’ ESG practice

PR Daily

Shortly after Quartz shared its findings with H&M, Nonprofit The Sustainable Apparel Coalition, of which H&M is a member, announced that it would remove the scorecards from its members’ websites and conduct a third-party review of the methodology (The Higg Index) used to produce the scores.

30 jobs in the PR and marketing world

PR Daily

Founded in 1966 as a mountaineering retail store , the outdoor apparel and equipment company has become one of the most well-known and profitable brands in the world. The North Face landed on The Brand Finance Global 500 2017 list of the world’s most valuable brands and made the top 20 on the Apparel 50 2017 list of most valuable apparel brands. There is a familiar chill in the air—at least for those of us in the Northern Hemisphere.

Stylish marketing stunt aims to prove product value

PR Daily

tells his story—from starting up his apparel business to training for the half marathon on the streets of Boston. Ministry of Supply’s suits are intentionally made like sports apparel, and include wicking fabric that allows for greater range of movement. Would you run 13 miles to promote your company? That’s exactly what Ministry of Supply co-founder Gihan Amarasiriwardena did—13.1 miles, to be exact—all while wearing a suit and tie.

Indonesian clothing company apologizes for sexist labels

PR Daily

Indonesian apparel company Salvo Sports spent International Women’s Day defending itself against charges of sexism. This tweet, depicting the wash and care instructions on a Pusamania Borneo. jersey makes it clear why: How sexist is this #SalvoSports pic.twitter.com/2Cdr9pO5Fg. Ovandi (@idnavO) March 8, 2015. It’s customary for brands in this position to apologize, promise to never make the same mistake and move on. Clearly that’s what Salvo Sports did, right? Not quite.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel. detailed Adidas’ 2020 goals: Apparel material suppliers will reduce water usage by 50 [percent]. Nike is winning praise for its corporate social responsibility efforts, which include the use of recycled materials in nearly all of its products.

Want to capture the hearts of Gen Z? Have the courage to take a stand

PR Daily

From size variations and clothing designed specifically for consumers with physical disabilities to a line of non-binary apparel, Tommy Hilfiger is activating its belief of helping people help themselves.

How Vans is ramping up messaging ahead of skateboarding’s Olympic debut

PR Daily

Part of that is turning to nonprofit partners who can offer a bigger narrative than an apparel line or even an entire sport can accomplish alone. “As The iconic skate-centric shoe company hopes to maximize its street cred as skateboarding makes its first appearance as an Olympic event.

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Targeted Advertising: Does it Actually Work?

Contently - Strategy

” There is a slim chance of an apparel company catering solely to alumni of a regional British college living in the German capital. While scrolling through Instagram, I recently stumbled on an advertisement for a hoodie. But it wasn’t just any old hoodie—this one was special.

Brands in the Metaverse

5W PR

The company’s trademark includes the sales of apparel and footwear, among other things. A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse.

3 marketing trends that will define 2021

PR Daily

The billion-dollar athletic apparel company was built exclusively on brand advocacy principles. After speaking to over 200 brand leaders, on industry insider offers his view on what will be the trends to watch for the year ahead.

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The straight skinny of Forever 21’s Crisis PR situation

The Stalwart Blog

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. Some days even the best-intended actions can cause a crisis PR.

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Brand ambassadors are nothing new, but until recently, the fashion apparel industry hasn’t been as accessible. Every time consumers interact with a message, they're acting as foot soldiers for brands, influencing peers to desire what they do. The measured cadence of seasonal trends has been outpaced by demand for new and unique items.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Black Milk Clothing, an Australian company that sells apparel—including a line of “Star Wars” clothes—online, tried to do that by posting this image to its Facebook page : Fans immediately reacted with anger, saying the image is misogynistic, an act of body shaming, and violates Black Milk’s own rule that commenters shouldn’t “make critical comments on other women’s bodies.”. Some said that the company’s license with Disney to sell “Star Wars” apparel could be in danger.