American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. Schneider said her goal was “to make American Apparel a better company, while staying true to its core values of quality and creativity,” according to Fortune.

Popeye's opens an online 'biscuit apparel' shop'

PR Daily

Apparel on the site ( found here ) ranges from around $20 for a T-shirt or a hat to $33 for a sweatshirt or sweatpants. Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing?

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

Another clothing retailer, American Apparel, is getting creative with its customer outreach as it emerges from bankruptcy. After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores.

American Apparel to close all U.S. stores and lay off 3,400 employees

PR Daily

The American Apparel saga is finally over. Gildan spokesman Garry Bell said his company never intended to keep open any of American Apparel’s stores. American Apparel filed for bankruptcy twice in two years, most recently in November 2016. I'm glad American Apparel is closing.

American Apparel files for bankruptcy—again

PR Daily

On Monday, American Apparel filed for its second bankruptcy protection in 13 months. Reuters reported : … [American Apparel] emerged from bankruptcy in February under the ownership of a group of former bondholders led by hedge fund Monarch Alternative Capital LP.

In apparent culture shift, American Apparel hires a woman as new CEO

PR Daily

After effectively firing him in June , American Apparel announced Wednesday that it has officially given former CEO Dov Charney the boot. Schneider fits the bill perfectly," David Danziger, co-chairman of American Apparel’s board, said in the release.

Apparel company takes multi-faceted approach to deepening customer connections via Instagram

PR Daily

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened.

Stylish marketing stunt aims to prove product value

PR Daily

tells his story—from starting up his apparel business to training for the half marathon on the streets of Boston. Ministry of Supply’s suits are intentionally made like sports apparel, and include wicking fabric that allows for greater range of movement.

How to Improve Your Social Media Targeting


Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

New trend: Companies making product design trends based on Instagram

Communications Conversations

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Some said that the company’s license with Disney to sell “Star Wars” apparel could be in danger. Sunday was May 4.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. One of the risks in marketing is the tendency we all have to get caught in a habit.

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Brand ambassadors are nothing new, but until recently, the fashion apparel industry hasn’t been as accessible.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

Not only can you buy Christmas sweaters on Tipsy Elves, but you can now also buy jumpsuits, college sweaters, t-shirts, and other fun and unique apparel items.

Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move.

General Mills to cut 600 jobs

PR Daily

American Apparel layoffs seem eminent. American Apparel recently said it will cut nearly 3,500 jobs. American Apparel said it sent a notice to employees to comply with California law, and that “layoffs are not certain.”.

10 of brands’ worst social media mistakes

PR Daily

American Apparel: Mistaking national tragedy for fireworks. To celebrate Independence Day, American Apparel used its Tumblr account. For its irresponsible post, American Apparel, was bombarded with widespread criticism. Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers.

Target to stop sorting children's merchandise by gender

PR Daily

In some cases, like apparel, where there are fit and sizing differences, it makes sense. If you’ve ever shopped for kids’ stuff at Target, you can tell that the store (like many others) has distinct ideas about which products boys and girls like.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel. detailed Adidas’ 2020 goals: Apparel material suppliers will reduce water usage by 50 [percent].

HSN, Inc. Taps Flatiron as Corp. PR Agency

Flatiron Communications

Cornerstone comprises leading home and apparel lifestyle brands including Ballard Designs ® , Chasing Fireflies ® , Frontgate ® , Garnet Hill ® , Grandin Road ® , Improvements ® and TravelSmith ®. HSN, Inc. Retains Flatiron Communications, LLC as its. Corporate Communications Agency of Record. Interactive Multichannel Retailer Taps NYC-Based PR/Media Consultancy for. Strategic Counsel, Corporate and Media Relations. NEW YORK, January 29 – Interactive multichannel retailer HSN, Inc.

Millennials flood LinkedIn, keying on personal branding

PR Daily

From Williams: [Nike is] coming out strong with their women’s apparel line and global strategy. Recent LinkedIn data. show that millennial marketers are taking the platform by storm.

Infographic: How March Madness Shook Out on Social


Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

Indonesian clothing company apologizes for sexist labels

PR Daily

Indonesian apparel company Salvo Sports spent International Women’s Day defending itself against charges of sexism. This tweet, depicting the wash and care instructions on a Pusamania Borneo. jersey makes it clear why: How sexist is this #SalvoSports

How To Use Previous Press To Find New Journalists


By simply Googling I found these similar publications: Apparel Magazine, Stores Magazine, The Business of Fashion, Teen Vogue, and Fashionista. Similar Publications: Apparel Magazine, Stores Magazine, The Business of Fashion, Teen Vogue, and Fashionista. Find a “Lifestyle” beat writer at Apparel Magazine, Stores Magazine, and others. You just got a new client, and you need to start building a new media list for them.

Why a “One Size Fits All” Approach to Public Relations Doesn’t Work

Shift Communications

For example, if you work for an apparel company looking to drive holiday sales, you’ll use angles around the best gifts for the fashion-lovers on your shopping list, and include why your clothing/shoes/accessories are new and better this season. Just like with shoes, jeans and boyfriends, in public relations it’s true that one size doesn’t fit all.

Customer Care | The Ultimate PR Strategy


Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean.

4 stumbles that keep influencers from engaging with your brand

PR Daily

Gone are the days when journalists were the only editorial contacts on your media list. Today, media lists encompass not only editors, reporters, anchors and on-air personalities, but bloggers and online influencers who have cultivated loyal online followings around a specific genre.

5 ways internal content can boost your brand

PR Daily

Sony and American Apparel dealt with this when emails went public and the online community lashed out. The inner workings of a business can affect a brand’s public image, especially in this digital-obsessed era.

Urban Outfitters takes heat for tapestry that resembles concentration camp uniforms

PR Daily

The apparel retailer in the news this time for selling a tapestry that resembles the uniforms that were forced upon gay men during the Holocaust. It''d be reasonable to think Urban Outfitters is doing this on purpose.

5 More Outside-The-Box Content Marketing Ideas


Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper.

Agency Life 101: Julie Staadecker, Account Director

Shift Communications

For example, one of my favorite clients is Print Syndicate, owner of sites like, that sells quirky, sarcastic apparel and home goods based on social media trends. From time to time, we like to open a window into what life is like here at SHIFT.

6 things you must know to reach Gen Z

PR Daily

No wonder: For the first time youth are spending more on food and going out to eat than they are on clothing and apparel. Editor's note: This story is taken from Ragan Communications' distance-learning portal, Ragan Training.

The branding behind #Election2016

PR Daily

Their approaches were even reflected in their choice of apparel. Ask most Americans about presidential nominees Hillary Clinton and Donald Trump and the words “trust,” “dislike” and “believe” are tossed around with knee-jerk reactions.

Company Bites Journalists…Again

Sword and the Script

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Think the media won’t cover your product? Well then, you’re just not thinking outrageously enough.

Why PR pros should focus on emotions

PR Daily

With the suggestion that Nike isn’t just a brand, but also a lifestyle, the sports apparel company grabs its audience’s attention by homing in on a single message, one it’s been using effectively for 30 years: “Just Do It.”

6 things great PR campaigns have in common

PR Daily

Although it’s run into some reputation snags recently, apparel brand Lululemon has built its brand through a local-market campaign that recruits in-city athletes, trainers, and fitness entrepreneurs to spread the yoga gospel and indirectly promote its brand. When it comes to capturing the attention of journalists, experts and prospects, some PR campaigns have more impact than others. What makes the difference?

30 jobs in the PR and marketing world

PR Daily

Founded in 1966 as a mountaineering retail store , the outdoor apparel and equipment company has become one of the most well-known and profitable brands in the world. There is a familiar chill in the air—at least for those of us in the Northern Hemisphere.

Repairing Trust: Reputation Management and Crisis Communications

Shift Communications

Thus, while memorable, the crisis did not affect customers’ interactions with their apparel. How do we know what to fix in a PR crisis? In previous posts, we’ve shared the basic crisis triangle : Respond with knowledge, speed, and ownership. But what do we respond to? To develop a more effective crisis communications strategy, we need to understand trust.

9 Twitter users who PR pros and marketers should follow

PR Daily

works nonstop and leverages his influence on social media to market television shows he hosts in Germany, his own line of apparel and supplements, various brands that sponsor him to eat and train, workout routines and programs and more.