American Apparel files for bankruptcy—again

PR Daily

On Monday, American Apparel filed for its second bankruptcy protection in 13 months. Reuters reported : … [American Apparel] emerged from bankruptcy in February under the ownership of a group of former bondholders led by hedge fund Monarch Alternative Capital LP.

American Apparel seeks to rebrand (and rebuild) in new location

PR Daily

It’s transition time for American Apparel. American Apparel has also hired an investment bank to explore a possible sale, Fortune.com reports.

Popeye's opens an online 'biscuit apparel' shop'

PR Daily

Apparel on the site ( found here ) ranges from around $20 for a T-shirt or a hat to $33 for a sweatshirt or sweatpants. Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing?

Clothing retailers Aeropostale, American Apparel fight to stay relevant

PR Daily

Another clothing retailer, American Apparel, is getting creative with its customer outreach as it emerges from bankruptcy. After years of failed marketing efforts, teen retailer, Aeropostale plans to immediately close 20 percent of its stores.

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. Schneider said her goal was “to make American Apparel a better company, while staying true to its core values of quality and creativity,” according to Fortune.

In apparent culture shift, American Apparel hires a woman as new CEO

PR Daily

After effectively firing him in June , American Apparel announced Wednesday that it has officially given former CEO Dov Charney the boot. Schneider fits the bill perfectly," David Danziger, co-chairman of American Apparel’s board, said in the release.

Apparel company takes multi-faceted approach to deepening customer connections via Instagram

PR Daily

General Mills to cut 600 jobs

PR Daily

American Apparel layoffs seem eminent. American Apparel recently said it will cut nearly 3,500 jobs. American Apparel said it sent a notice to employees to comply with California law, and that “layoffs are not certain.”.

Infographic: How March Madness Shook Out on Social

Cision

Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

30 jobs in the PR and marketing world

PR Daily

Founded in 1966 as a mountaineering retail store , the outdoor apparel and equipment company has become one of the most well-known and profitable brands in the world. There is a familiar chill in the air—at least for those of us in the Northern Hemisphere.

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel. detailed Adidas’ 2020 goals: Apparel material suppliers will reduce water usage by 50 [percent].

Stylish marketing stunt aims to prove product value

PR Daily

tells his story—from starting up his apparel business to training for the half marathon on the streets of Boston. Ministry of Supply’s suits are intentionally made like sports apparel, and include wicking fabric that allows for greater range of movement.

Libraries, Long-Term Value and the Influence of Creativity in Content Marketing [UML]

Sword and the Script

The apps themselves are a unique content marketing outlet for the athletic apparel brand, sure. One of the risks in marketing is the tendency we all have to get caught in a habit.

3 former PR pros who made mid-career shifts and lived to talk about it

Communications Conversations

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. “I’m done with agency life.

Public Affairs Manager of Airbnb Hong Kong and Taiwan Shares Perspectives with Hoffman APAC Team

The Hoffman Agency

This is not surprising, as the past few years saw the rise and emergence of apps that cater to services from rentals of suitcases to luxury apparel, car sharing and carpooling. By Lauren Lee, Account Manager, Hoffman Hong Kong.

Indonesian clothing company apologizes for sexist labels

PR Daily

Indonesian apparel company Salvo Sports spent International Women’s Day defending itself against charges of sexism. This tweet, depicting the wash and care instructions on a Pusamania Borneo. jersey makes it clear why: How sexist is this #SalvoSports pic.twitter.com/2Cdr9pO5Fg.

Brandwagoning: Celebrating the NBA Finals

The Stalwart Blog

This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened.

How To 204

The story of your corporate social responsibility initiative matters—here’s how to tell it in a unique way

PR Daily

Thinx, the apparel and feminine hygiene brand behind leak-proof period underwear, started a column on its blog called “ This Week in Feminism ” to highlight current events and politics through a feminist lens. The causes your organization advocates for are important.

Singles’ Day on Chinese Social Media

Flack's Revenge

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall.

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Brand ambassadors are nothing new, but until recently, the fashion apparel industry hasn’t been as accessible.

Bass Pro to acquire Cabela’s

PR Daily

noted that the company has experienced “declining sales of apparel and footwear and has reported same-store sales growth in only one quarter in more than three years.”. A big change is on the horizon for avid outdoors lovers. Bass Pro Shops is buying out its biggest competitor, Cabela’s.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

Not only can you buy Christmas sweaters on Tipsy Elves, but you can now also buy jumpsuits, college sweaters, t-shirts, and other fun and unique apparel items.

Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move.

3 affordable types of videos to boost your marketing

PR Daily

Here are three brands using livestream video to connect and engage with their audiences: Women's apparel company Oiselle takes viewers behind the scenes at road races. Want to cut through the messaging clutter and reach potential customers? Use video.

Video 137

New trend: Companies making product design trends based on Instagram

Communications Conversations

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). By now, you’ve most likely seen Starbucks newest concoction: The Unicorn Frappuccino. It’s purple. It’s pink.

Walmart seeks distance from T-shirt threatening journalists

PR Daily

The apparel item was widely condemned at the time, yet it has resurfaced on Walmart’s online marketplace, much to the company’s chagrin. It’s not just what you make; what you sell can land you in hot water, too.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Some said that the company’s license with Disney to sell “Star Wars” apparel could be in danger. Sunday was May 4.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Vogue, for example, creates Stories featuring designers at fashion shows to appeal to apparel aficionados. Snapchat and Instagram Stories have quickly changed social media publishing and digital storytelling.

3 Studies that Challenge Marketing Assumptions [UML]

Sword and the Script

They tell a narrative in which shoes and apparel just happen to have a supporting role. Assumptions are akin to heuristic – an imperfect method of decision making that’s “good enough” and saves time. When assumptions are right, everything goes smoothly.

Study 99

Urban Outfitters takes heat for tapestry that resembles concentration camp uniforms

PR Daily

The apparel retailer in the news this time for selling a tapestry that resembles the uniforms that were forced upon gay men during the Holocaust. It''d be reasonable to think Urban Outfitters is doing this on purpose.

Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These pictures feature artfully crafted breakfast bowls, sweeping landscapes, and trendy apparel. Guest Post by Hanna Knowles. Look better. Be stronger. Get fit faster. Feel young again. Before and after. These messages are tired and far from creative.

Customer Care | The Ultimate PR Strategy

LTPR

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean.

How to Improve Your Social Media Targeting

Cision

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience.

Behind the Headlines With Angie Mathews

Cision

Whether it’s high fashion, outdoor apparel, or active wear, et cetera, there are a variety of approaches to PR and you want to find the right fit. The PR industry is constantly changing, with new technology, platforms and trends emerging every day. So how can your brand keep up?

5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

Brands are already taking note — athletic apparel giant Nike, recently pivoted it’s new product launches away from Apple-esque symposiums to more intimate Periscope sessions featuring one or more of its signature athletes. The world of social media changes quickly.

30 jobs in the PR and marketing world

PR Daily

The market for yoga-inspired apparel and equipment is expanding, and Lululemon is one of the most recognized brands in the industry. Are you feeling the stress of searching for the perfect job? Just breathe. The key to managing your stress could be practicing yoga.

When to Ask for a Media Retraction and When to Bite Your Tongue

Polaris

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. I had the great pleasure a few weeks ago to speak to a class at my alma mater, the Ivey Business School , about reputation management.