Popeye's opens an online 'biscuit apparel' shop'

PR Daily

Apparel on the site ( found here ) ranges from around $20 for a T-shirt or a hat to $33 for a sweatshirt or sweatpants. Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing?

Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

For apparel brands, all eyes are on Amazon. The post Amazon is the first stop for apparel—how can brand retailers capitalize? The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. Schneider said her goal was “to make American Apparel a better company, while staying true to its core values of quality and creativity,” according to Fortune.

American Apparel files for bankruptcy—again

PR Daily

On Monday, American Apparel filed for its second bankruptcy protection in 13 months. Reuters reported : … [American Apparel] emerged from bankruptcy in February under the ownership of a group of former bondholders led by hedge fund Monarch Alternative Capital LP.

Skate apparel company comes under fire for 'IRA' name

PR Daily

That’s exactly what the folks at Impact Reduction Apparel are quickly learning. Here’s a quick lesson on branding: Check to make sure your brand’s acronym doesn’t align with any terrorist organizations.

American Apparel seeks to rebrand (and rebuild) in new location

PR Daily

It’s transition time for American Apparel. American Apparel has also hired an investment bank to explore a possible sale, Fortune.com reports.

American Apparel says casting call with off-color terms does not represent brand

PR Daily

That’s because some folks work at an agency called Photogenics explicitly do not want “Instagram hoes” at their casting call for American Apparel models. While a Photogenics rep said the comment was “made in jest,” American Apparel wasn’t laughing.

In apparent culture shift, American Apparel hires a woman as new CEO

PR Daily

After effectively firing him in June , American Apparel announced Wednesday that it has officially given former CEO Dov Charney the boot. Schneider fits the bill perfectly," David Danziger, co-chairman of American Apparel’s board, said in the release.

American Apparel to close all U.S. stores and lay off 3,400 employees

PR Daily

The American Apparel saga is finally over. Gildan spokesman Garry Bell said his company never intended to keep open any of American Apparel’s stores. American Apparel filed for bankruptcy twice in two years, most recently in November 2016. I'm glad American Apparel is closing.

Apparel company takes multi-faceted approach to deepening customer connections via Instagram

PR Daily

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion.

General Mills to cut 600 jobs

PR Daily

American Apparel layoffs seem eminent. American Apparel recently said it will cut nearly 3,500 jobs. American Apparel said it sent a notice to employees to comply with California law, and that “layoffs are not certain.”.

Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

Nike partners with athletes worldwide to help sell its performance apparel and gear. She wrote: Many athletic apparel companies, including Nike, claim to elevate female athletes.

Infographic: How March Madness Shook Out on Social

Cision

Data unearthed from these conversations has obvious benefits to any brand in the sports or athletic apparel industries but also directly relates to the 68 schools in the tournament field, the event’s sponsors and so many more. The 2016 NCAA men’s basketball tournament had no shortage of storylines thanks to bracket-busting buzzer-beaters and logic-defying Cinderellas. Why does all this matter to brands?

30 jobs in the PR and marketing world

PR Daily

Founded in 1966 as a mountaineering retail store , the outdoor apparel and equipment company has become one of the most well-known and profitable brands in the world. There is a familiar chill in the air—at least for those of us in the Northern Hemisphere.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel. detailed Adidas’ 2020 goals: Apparel material suppliers will reduce water usage by 50 [percent].

Stylish marketing stunt aims to prove product value

PR Daily

tells his story—from starting up his apparel business to training for the half marathon on the streets of Boston. Ministry of Supply’s suits are intentionally made like sports apparel, and include wicking fabric that allows for greater range of movement.

Indonesian clothing company apologizes for sexist labels

PR Daily

Indonesian apparel company Salvo Sports spent International Women’s Day defending itself against charges of sexism. This tweet, depicting the wash and care instructions on a Pusamania Borneo. jersey makes it clear why: How sexist is this #SalvoSports pic.twitter.com/2Cdr9pO5Fg.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. Public relations is an intensely competitive industry.

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Brand ambassadors are nothing new, but until recently, the fashion apparel industry hasn’t been as accessible.

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Some said that the company’s license with Disney to sell “Star Wars” apparel could be in danger. Sunday was May 4.

Urban Outfitters takes heat for tapestry that resembles concentration camp uniforms

PR Daily

The apparel retailer in the news this time for selling a tapestry that resembles the uniforms that were forced upon gay men during the Holocaust. It''d be reasonable to think Urban Outfitters is doing this on purpose.

Sears turns to new slogans, smaller stores for rebound

PR Daily

They won’t sell apparel and instead will focus on home goods like appliances and mattresses. CNBC reported : They won’t include apparel, something other department store chains are increasingly struggling with selling today.

Nike’s stock price and brand image falter after NCAA star’s shoe blowout

PR Daily

million shoe deal with Nike, which will be a major player in the crowded competition to ink Williamson to an apparel contract once he declares for the NBA Draft. A few brand managers ridiculed the footwear and apparel brand on Twitter, as well: Yo @Nike , you guys need a beer?

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Why more brands are using Facebook CTA buttons (but more still should)

Communications Conversations

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. In case you missed it, Facebook rolled out “call to action” buttons last February. It was hardly a revolutionary move.

Target to stop sorting children's merchandise by gender

PR Daily

In some cases, like apparel, where there are fit and sizing differences, it makes sense. If you’ve ever shopped for kids’ stuff at Target, you can tell that the store (like many others) has distinct ideas about which products boys and girls like.

5 numbers from Nike’s recent “Dream Crazy” campaign that confirm its smashing success

Communications Conversations

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world.

Reputation Is Critical

Reputation Us

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment. Bob’s Red Mill and Les Schwab ranked highest as local, reputable companies.

10 of brands’ worst social media mistakes

PR Daily

American Apparel: Mistaking national tragedy for fireworks. To celebrate Independence Day, American Apparel used its Tumblr account. For its irresponsible post, American Apparel, was bombarded with widespread criticism. Companies are increasingly turning to social media to expand their Internet presence, promote their brand and engage with consumers.

Nike stoking NFL protest debate with ads featuring Colin Kaepernick

PR Daily

and several consumers posting videos of themselves burning Nike athletic shoes and apparel. reported: Nike will produce new Kaepernick apparel, including a shoe and a T-shirt, and if the merchandise sells well, the value of the deal will rival those of other top N.F.L.

Singles’ Day on Chinese Social Media

Flack's Revenge

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall.

Walmart, Sears to stop selling Confederate flag merchandise

PR Daily

asked spokesman Brian Nick about belt buckles, T-shirts and other apparel that include the flag’s design, he offered this statement: We never want to offend anyone with the products that we offer. As South Carolina Gov.

Customer Care | The Ultimate PR Strategy

Reputation Us

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean.

On Twitter and Instagram, Prada vows to go fur-free by 2020

PR Daily

Business of Fashion reported : … In New York, the largest market for fur in the US, the city council is considering a ban on the sale of fur apparel. The fashion house joins several other designers who have committed to not using animal pelts.

How to Reach Career Resonance: Purpose, Passion and Persistence

PR Job Coach

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Career resonance in my view is a state of existence where you are happy, healthy, balanced, busy and emboldened.

How To 214

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

Not only can you buy Christmas sweaters on Tipsy Elves, but you can now also buy jumpsuits, college sweaters, t-shirts, and other fun and unique apparel items.