Institute for Public Relations

JUNE 26, 2023

An analysis of 200 customer service calls from a large American apparel retailer and 941 customer service interactions from a Canadian multi-channel retailer … Continue reading Consumers Prefer Concrete vs. Abstract Language → Jonah Berger analyzed how the use of concrete language shaped consumer behavior and satisfaction.

Consumer 52

Consumer Apparel Customer Service Retail 52

Agility PR Solutions

NOVEMBER 20, 2019

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two? Crisis One Duke University’s rising star freshman basketball player, Zion Williamson, fell during a big game at which President Obama was also in attendance.

Crisis 123

Crisis Crisis Communications Apparel Sports 123

Mindful Marketing

SEPTEMBER 25, 2022

Both Brady and Under Armour want people to buy the brand’s athletic equipment and apparel. BRADY , which calls itself “The Next Generation Apparel Brand,” seems intent on living up to that label. From the website’s photos, the brand appears to be targeting young male athletes.

Apparel 76

Apparel Comparison Sports Brand 76

Agility PR Solutions

JUNE 1, 2020

Driven by apparel, footwear and sporting equipment, U.S. -based retail sales recoil amidst the COVID-19 pandemic, new data revealed by cross-border commerce firm eShopWorld found that U.S. brands are seeing significant global e-commerce growth when quickly tapping new markets outside the U.S. The post U.S.

Brand 78

Brand Branding Apparel Marketing 78

Agility PR Solutions

MAY 17, 2020

As stores reopen across the country, a recent study by digital product testing firm First Insight found that the majority of consumers (54 percent) are ready to buy apparel in-store, followed by home improvement (36 percent) and footwear (32 percent).

Apparel 78

Apparel Study Consumer Publicity 78

Agility PR Solutions

AUGUST 3, 2020

The post Consumers still afraid to shop in-store as more retailers say “mask up” appeared first on Agility PR Solutions.

Retail 78

Retail Consumer Apparel Publicity 78

Mindful Marketing

OCTOBER 19, 2022

Cobranding with the apparel company Cactus Plant Flea Market , McDonald’s recently released a limited-edition Happy Meal intentionally targeted to adults. each, the big kids’ meals aren’t very wallet friendly.

Apparel 104

Apparel Sports Marketing Creativity 104

Agility PR Solutions

APRIL 19, 2019

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion. But, they have a different style when it comes to the purchase journey.

Fashion 60

Fashion Consumer Apparel Groups 60

Mindful Marketing

JANUARY 1, 2023

” “Apparel was responsible for some 2.1 Looptworks creates limited edition travel-oriented apparel and bags from materials rescued from other vendors. million tons —half of which ends up in landfills.” ” “The average U.S. consumer throws away 81.5 of clothes a year.”

Apparel 73

Apparel Fashion Training Examples 73

5W PR

MARCH 23, 2023

This could include partnering with local health food stores, sports apparel shops, or outdoor recreation stores. Partner with Local Businesses Partnering with local businesses is another way for gyms to attract new clients during the warmer months.

Marketing 88

Marketing Exercises Social Media Apparel 88

NewsWhip

SEPTEMBER 14, 2023

The Daily Mirror had a viral article with more than 65k engagements that claimed that the reason that Messi signed with Adidas in 2006 was because Nike turned down a request from the soon-to-be superstar’s father for more sporting apparel.

Brand 78

Brand Branding Viral Social Media 78

Mindful Marketing

JANUARY 1, 2023

” “Apparel was responsible for some 2.1 Looptworks creates limited edition travel-oriented apparel and bags from materials rescued from other vendors. million tons —half of which ends up in landfills.” ” “The average U.S. consumer throws away 81.5 of clothes a year.”

Apparel 65

Apparel Fashion Training Examples 65

5W PR

MARCH 12, 2020

Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going. Developed by Crystal Etienne in 2015 after helping her own daughter navigate the ups-and-downs of her period, she recognized that the hygiene and personal care industry needed safer, healthier, and easier options.

Financial 152

Financial Apparel Community Brand 152

5W PR

MARCH 21, 2022

The company’s trademark includes the sales of apparel and footwear, among other things. More announcements are expected from Skechers regarding what the virtual store will look like, as well as which products visitors can see when they visit it.

Brand 88

Brand Branding Apparel Creativity 88

PRSay

AUGUST 16, 2022

In addition, Gifts for Good uses offers custom sustainable packaging, social impact story cards, branded apparel, and “in your honor” donation cards. Gifts for Good tracks the impact of all of your company gifting and provides a comprehensive report. I also enjoy gifting to my clients through Gifts for Good.

Company 155

Company Nonprofit Local Agency 155

Mindful Marketing

APRIL 23, 2021

Elder also wore branded apparel: a PNG hat and a TravisMathew shirt—the latter is part of a formal partnership with Elder that the company announced just days before the Masters. Gary Player wore a PXG hat, whose golf clubs he endorses, and a Black Knight shirt —his own signature brand.

Apparel 78

Apparel Social Media Corporate Brand 78

The Stalwart Blog

JULY 28, 2019

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase. Some days even the best-intended actions can cause a crisis PR.

Crisis 60

Crisis Apparel Social Media Blogging 60

PRSay

DECEMBER 28, 2021

An apparel company will typically ask visitors to their website whether they are shopping for men or women before sending them emails advertising gender-specific clothing. Creating a template that automatically pulls in your existing content is possible ? and an invaluable time-saver.

Marketing 209

Marketing Data Apparel Strategy 209

ImPRessions - Crenshaw Communications

DECEMBER 4, 2018

But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. I once worked on a well-known e-commerce platform that allowed you to design and sell personalized merchandise. At first glance, it seemed like a “safe” brand, unlikely to encounter reputation threats.

B2B 159

B2B Agency Reputation Product Launch 159

Communications Conversations

OCTOBER 22, 2020

Like many fashion brands, AE features their voting apparel in their Insta posts. In fact, I’d say they might have been the first brand that was out there making this push years ago. Nowadays, they’ve linked up voting efforts to #climatechange initiatives. American Eagle. Banana Republic. ” Smart move.

Brand 95

Brand Branding Fashion Apparel 95

Communications Conversations

SEPTEMBER 10, 2018

And, as well there should given Nike’s place in the retail, apparel and sports markets, and how it positions itself across the world. There’s been a lot of discussion about the, shall we say, societal impacts and consequences of this campaign. But, what I want to talk about today is the PR/marketing results–so far.

Sports 143

Sports YouTube Twitter Apparel 143

Prohibition

JANUARY 20, 2023

The tennis court was made from entirely recycled plastics, bringing in Adidas’ own brand message about their new tennis apparel range, which also incorporates recycled plastic – a great way to promote new products by the brand!

Social Media 62

Social Media Fashion Apparel Instagram 62

Reputation Us

AUGUST 18, 2016

Nordstrom believes in taking care of its customers even if it means taking back a set of tires that were never even purchased at the apparel store. Another apparel company that has built its legacy upon accepting all reasons for returns is LL Bean. Nordstrom is focused on building brand loyalists and long-term customers.

Strategy 60

Strategy Apparel Brand Branding 60

ImPRessions - Crenshaw Communications

MAY 29, 2018

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. At times, a company’s branding or advertising will compete with the PR messaging, or it simply doesn’t fit the story the PR team is serving up to media.

Agency 163

Agency Communications Crisis Brand 163

Communications Conversations

SEPTEMBER 1, 2020

He could be promoting whatever it is he wants to promote (apparel, new startup he’s invested in, etc.), He’s not someone who’s short on opinions! But instead, he spends what I’m sure are hours curating this content. but he chooses to curate content.

Examples 78

Examples Brand Branding Apparel 78

Communications Conversations

JANUARY 19, 2015

” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. What’s also interesting, according to AdRoll , is that the “Learn More” button is the top performer, but “Shop Now” is the most “popular.”

Facebook 60

Facebook Brand Branding Apparel 60

The Stalwart Blog

JUNE 23, 2016

This included a prime-time, nationally televised spot applauding the Cavaliers’ victory on behalf of the entire state of Ohio, as well as limited edition shoes and apparel honoring LeBron, and various signage around the city of Cleveland — including this giant banner outside the Cavaliers’ arena.

Television 74

Television Social Media Apparel Fashion 74

5W PR

FEBRUARY 28, 2020

Bombas, an apparel company that spent years perfecting socks and t-shirts consumers will never want to take off, is founded on the philosophy of donating socks to those in need. One-for-one giving has gained popularity among brands who are looking to give back.

Company 88

Company Apparel Consumer Brand 88

Sword and the Script

SEPTEMBER 23, 2014

There’s a secret trick that marketers of apparel love to use. It’s become a favorite tactic of some apparel brands. Well then, you’re just not thinking outrageously enough. It’s very easy to do, but will require some steely nerves the first few times you try it. It’s guaranteed to score ridiculous amounts of coverage. Ready for it?

Company 111

Company Apparel Crisis Communications Airlines 111

Communications Conversations

APRIL 24, 2017

I could see this also impacting companies and industries like the following: Apparel (where it’s already happening). Product and service design choices are now being made (in large part, in some cases) based on what photographs well on Instagram. And I don’t think this trend will be limited to coffee shops and restaurants.

Instagram 100

Instagram Trends Company Social Media 100

Deirdre Breakenridge

DECEMBER 15, 2014

Not only can you buy Christmas sweaters on Tipsy Elves, but you can now also buy jumpsuits, college sweaters, t-shirts, and other fun and unique apparel items. Using Robert’s mentoring and investment, we decided to expand the product offerings sold by Tipsy Elves. What are the best and worst parts about being an entrepreneur?

Interviews 257

Interviews Social Media Media Apparel 257

Communications Conversations

MAY 30, 2018

Current role: Co-founder and CEO of a women’s apparel startup, Alice Riot LLC. I’m co-founder and CEO of a women’s apparel startup, Alice Riot LLC. Prior to Alice Riot, I had zero background in fashion or apparel. Kelly Groehler. What was your last PR job? What was the last date you worked in the PR field?

Apparel 105

Apparel Public Affairs Agency Corporate 105

PR Job Coach

JUNE 12, 2014

From there my PR career took off in a variety of industries, including apparel, technology, spas and even a stint at the Catholic Church. Our team helped build it to an internationally recognized brand in just a few years. It was hands down the best first job out of college! How much work did you invest to get to your current position?

How To 197

How To Tourism Apparel Interviews 197

Reputation Us

APRIL 4, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. When asked to compare reputational qualities of ten well-known companies that are headquartered in Oregon or have a large presence in the state, Bob’s Red Mill and Les Schwab consistently rose to the top.

Reputation 60

Reputation Study Consumer Survey 60

Reputation Us

APRIL 2, 2019

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries. When asked to compare reputational qualities of ten well-known companies that are headquartered in Oregon or have a large presence in the state, Bob’s Red Mill and Les Schwab consistently rose to the top.

Reputation 60

Reputation Survey Apparel Nonprofit 60

Cision

MAY 19, 2015

Columbia Sportswear, for example, offers “ What Knot To Do In The Great Outdoors ,” a knot typing app that appeals to wearers of its outdoor apparel. Many brands with successful apps focus on either fun or, as Jay Baer calls it, “ youtility.” How to Succeed With Mobile Apps: Serve your audience. The app space is crowded and competitive.

Content Marketing 120

Content Marketing Marketing Social Media Apparel 120

Flack's Revenge

NOVEMBER 12, 2015

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall. The partnership gives Alibaba access to Suning’s logistics network, which reaches across most of China, to boost same-day delivery of consumer electronics and appliances.

Social Media 120

Social Media Media Apparel Consumer 120