Popeye's opens an online 'biscuit apparel' shop'

PR Daily

Apparel on the site ( found here ) ranges from around $20 for a T-shirt or a hat to $33 for a sweatshirt or sweatpants. Do you love Popeye’s biscuits? Who doesn’t? But do you love them enough to express that affection on your clothing?

American Apparel updates code of ethics

PR Daily

Clothing store American Apparel and the word “ethics” have never gone exactly hand-in-hand. Schneider said her goal was “to make American Apparel a better company, while staying true to its core values of quality and creativity,” according to Fortune.

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American Apparel files for bankruptcy—again

PR Daily

On Monday, American Apparel filed for its second bankruptcy protection in 13 months. Reuters reported : … [American Apparel] emerged from bankruptcy in February under the ownership of a group of former bondholders led by hedge fund Monarch Alternative Capital LP.

Skate apparel company comes under fire for 'IRA' name

PR Daily

That’s exactly what the folks at Impact Reduction Apparel are quickly learning. Here’s a quick lesson on branding: Check to make sure your brand’s acronym doesn’t align with any terrorist organizations.

American Apparel seeks to rebrand (and rebuild) in new location

PR Daily

It’s transition time for American Apparel. American Apparel has also hired an investment bank to explore a possible sale, Fortune.com reports.

Amazon is the first stop for apparel—how can brand retailers capitalize?

Agility PR Solutions

For apparel brands, all eyes are on Amazon. The post Amazon is the first stop for apparel—how can brand retailers capitalize? The retail outlook for the year ahead is bright, with the National Retail Federation predicting growth of up to 4.4 percent for a total of more than $3.3

American Apparel says casting call with off-color terms does not represent brand

PR Daily

That’s because some folks work at an agency called Photogenics explicitly do not want “Instagram hoes” at their casting call for American Apparel models. While a Photogenics rep said the comment was “made in jest,” American Apparel wasn’t laughing.

In apparent culture shift, American Apparel hires a woman as new CEO

PR Daily

After effectively firing him in June , American Apparel announced Wednesday that it has officially given former CEO Dov Charney the boot. Schneider fits the bill perfectly," David Danziger, co-chairman of American Apparel’s board, said in the release.

American Apparel to close all U.S. stores and lay off 3,400 employees

PR Daily

The American Apparel saga is finally over. Gildan spokesman Garry Bell said his company never intended to keep open any of American Apparel’s stores. American Apparel filed for bankruptcy twice in two years, most recently in November 2016. I'm glad American Apparel is closing.

Apparel company takes multi-faceted approach to deepening customer connections via Instagram

PR Daily

When is crisis a four-letter word? Just ask Nike.

Agility PR Solutions

Crisis communications befell Nike this year when the sports apparel manufacturer rang up not one, but two crises. Managing one can be an onerous task, but two?

How younger consumers are redefining luxury fashion shopping

Agility PR Solutions

The average luxury consumer in these generations owns nine luxury fashion items across accessories, apparel, and footwear, according to new research from The NPD Group and Stylitics. Millennial and Gen Z consumers are embracing luxury fashion.

General Mills to cut 600 jobs

PR Daily

American Apparel layoffs seem eminent. American Apparel recently said it will cut nearly 3,500 jobs. American Apparel said it sent a notice to employees to comply with California law, and that “layoffs are not certain.”.

30 jobs in the PR and marketing world

PR Daily

Founded in 1966 as a mountaineering retail store , the outdoor apparel and equipment company has become one of the most well-known and profitable brands in the world. There is a familiar chill in the air—at least for those of us in the Northern Hemisphere.

Nike pumps up CSR with ‘Manufacturing Revolution’

PR Daily

Nike announced in its annual Sustainable Business Report that it is using recycled waste materials from its own manufacturing efforts in 71 percent of its products, including footwear and apparel. detailed Adidas’ 2020 goals: Apparel material suppliers will reduce water usage by 50 [percent].

Stylish marketing stunt aims to prove product value

PR Daily

tells his story—from starting up his apparel business to training for the half marathon on the streets of Boston. Ministry of Supply’s suits are intentionally made like sports apparel, and include wicking fabric that allows for greater range of movement.

Slammed in op-ed over maternity policy, Nike stands its ground

PR Daily

Nike partners with athletes worldwide to help sell its performance apparel and gear. She wrote: Many athletic apparel companies, including Nike, claim to elevate female athletes.

The straight skinny of Forever 21’s Crisis PR situation

The Stalwart Blog

A case in point was Forever 21, the designer apparel store for both men and women, got into a bit of hot water when they caught some social media flack from certain individuals who complained that they received a free Atkins diet bar with their online purchase.

Indonesian clothing company apologizes for sexist labels

PR Daily

Indonesian apparel company Salvo Sports spent International Women’s Day defending itself against charges of sexism. This tweet, depicting the wash and care instructions on a Pusamania Borneo. jersey makes it clear why: How sexist is this #SalvoSports pic.twitter.com/2Cdr9pO5Fg.

How Lucky Brand wisely used social media to win customers

PR Daily

There’s no doubt that social media has changed the way customers covet fashion apparel brands. Brand ambassadors are nothing new, but until recently, the fashion apparel industry hasn’t been as accessible.

Black Milk Clothing apologizes for Facebook blowup

PR Daily

Some said that the company’s license with Disney to sell “Star Wars” apparel could be in danger. Sunday was May 4.

Female Founded Startups


Ruby Love is an apparel company rooted in the belief that periods should never stop women from doing, being and going.

Urban Outfitters takes heat for tapestry that resembles concentration camp uniforms

PR Daily

The apparel retailer in the news this time for selling a tapestry that resembles the uniforms that were forced upon gay men during the Holocaust. It''d be reasonable to think Urban Outfitters is doing this on purpose.

#MeToo Slams Under Armour: Can It Recover?

ImPRessions - Crenshaw Communications

Earlier this year Under Armour announced a restructuring meant to streamline its business and refocus on women’s apparel, among other areas. The #metoo movement has claimed the reputations of many high-profile men. But its real impact may be at the corporate level.

Target to stop sorting children's merchandise by gender

PR Daily

In some cases, like apparel, where there are fit and sizing differences, it makes sense. If you’ve ever shopped for kids’ stuff at Target, you can tell that the store (like many others) has distinct ideas about which products boys and girls like.

Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

But it turned out that a small group of designers were creating veiled racist apparel and selling it through the service. Public relations is an intensely competitive industry.

Sears turns to new slogans, smaller stores for rebound

PR Daily

They won’t sell apparel and instead will focus on home goods like appliances and mattresses. CNBC reported : They won’t include apparel, something other department store chains are increasingly struggling with selling today.

Nike’s stock price and brand image falter after NCAA star’s shoe blowout

PR Daily

million shoe deal with Nike, which will be a major player in the crowded competition to ink Williamson to an apparel contract once he declares for the NBA Draft. A few brand managers ridiculed the footwear and apparel brand on Twitter, as well: Yo @Nike , you guys need a beer?

Things Your PR Firm Should Tell You (That You May Not Want To Hear)

ImPRessions - Crenshaw Communications

We once had a client who set out to market a high-priced item of luxury women’s apparel under a brand that was contrived and downmarket in its style and tone. The PR agency/client relationship can be a delicate dynamic, especially when things aren’t all rosy.

5 Insights On Corporate Activism From Top PR Experts

ImPRessions - Crenshaw Communications

It makes sense that an outdoor apparel retailer like Patagonia would take a public stand against the opening of national park lands for commercial use.

Nike stoking NFL protest debate with ads featuring Colin Kaepernick

PR Daily

and several consumers posting videos of themselves burning Nike athletic shoes and apparel. reported: Nike will produce new Kaepernick apparel, including a shoe and a T-shirt, and if the merchandise sells well, the value of the deal will rival those of other top N.F.L.

Bass Pro to acquire Cabela’s

PR Daily

noted that the company has experienced “declining sales of apparel and footwear and has reported same-store sales growth in only one quarter in more than three years.”. A big change is on the horizon for avid outdoors lovers. Bass Pro Shops is buying out its biggest competitor, Cabela’s.

3 affordable types of videos to boost your marketing

PR Daily

Here are three brands using livestream video to connect and engage with their audiences: Women’s apparel company Oiselle takes viewers behind the scenes at road races. Carve out some space in your budget for livestreams, interview pieces and helpful how-tos.

Video 171

Walmart, Sears to stop selling Confederate flag merchandise

PR Daily

asked spokesman Brian Nick about belt buckles, T-shirts and other apparel that include the flag’s design, he offered this statement: We never want to offend anyone with the products that we offer. As South Carolina Gov.

10 ways to craft compelling Snapchat and Instagram Stories

PR Daily

Vogue, for example, creates Stories featuring designers at fashion shows to appeal to apparel aficionados. See how leading publishers are winning fans and gaining traction on these rising digital platforms.

3 ways to satisfy to millennials’ demand for transparency

PR Daily

The online apparel brand prides itself on what it refers to as “ Radical Transparency ,” which it practices by telling the story of each item, including who made it, what it is made of, and where the materials come from.

Wet Seal CEO: Store closings were a ‘difficult decision’

PR Daily

Apparel chain The Wet Seal announced in a brief press release Wednesday that it would close 338 of its stores, effective immediately. This was a very difficult decision to make, but after reviewing many other options since I returned to the Company in September, our financial condition leaves us no other alternative than to close these stores,” CEO Ed Thomas said in a statement.

Singles’ Day on Chinese Social Media

Flack's Revenge

However, JD.com has been gaining in areas like clothing, and has called apparel the “most important growth engine” for JD Mall.

Reputation Is Critical: New Study Reveals 93% of Consumers Believe a Strong Reputation is Paramount When Making Purchases, Investing and Accepting Employment

Reputation Us

Companies listed in the survey included those in the apparel, automotive, banking, food, health care and technology industries.

Interview with Entrepreneur Evan Mendelsohn, Co-Founder of Tipsy Elves

PR Expanded

Not only can you buy Christmas sweaters on Tipsy Elves, but you can now also buy jumpsuits, college sweaters, t-shirts, and other fun and unique apparel items.