5W PR

FEBRUARY 18, 2025

The defense technology sector faces unique challenges when communicating innovations to stakeholders, government agencies, and the public. PR teams must strike a careful balance between transparency and security while demonstrating the real-world impact of complex technologies.

Technology 78

Technology Wireless Government Guidelines 78

5W PR

MARCH 28, 2025

Financial technology companies face unique challenges when crises strike. Leveraging Technology for Crisis Management Modern crisis management demands technological support. The company’s immediate acknowledgment of the incident, coupled with clear communication about their response, helped maintain customer trust.

Financial 78

Financial Technology Leadership Reputation 78

Onclusive

JANUARY 4, 2022

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. For more information visit future.onclusive.com and contact info@onclusive.com. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.

Groups 195

Groups Technology Reputation Software 195

5W PR

APRIL 10, 2025

Defense technology companies face strict regulations around exporting products, services, and technical data internationally. PR professionals need to understand what technical information can be shared publicly versus what requires special handling or licenses.

Technology 78

Technology Communications Training Education 78

Remote PR Jobs

FEBRUARY 16, 2023

The potential of Artificial Intelligence (AI) in the public relations industry has become a hot topic as brands look to leverage their existing technology investments with this emerging tool. Automated Software AI technology has already begun to shape how PR professionals do their jobs.

Technology 223

Technology Customer Service Software How To 223

5W PR

FEBRUARY 5, 2025

CES 2025 once again proved to be the epicenter of technological advancement, and this year, beauty was front and center as brands unveiled next-level skincare and health tech innovations. Skincare branding is now deeply intertwined with technology, offering consumers hyper-personalized experiences that drive engagement and loyalty.

Technology 78

Technology Product Launch Storytelling Analysis 78

Onclusive

DECEMBER 20, 2021

If you want to choose a PR technology partner that can stay with you for the long-term, it must not only meet your immediate needs but also respond well to future customer needs and anticipated industry shifts. That’s why it’s important to look at the product direction, or product roadmap, of your technology provider.

Technology 195

Technology How To Comparison Software 195

5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. AI systems can now track message penetration, audience engagement patterns, and the spread of information across different networks.

Analytics 146

Analytics Strategy System Ethics 146

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. The PR landscape of 2025 demands professionals who are adaptive, technologically savvy, and deeply committed to authentic communication.

Trends 130

Trends Communications Storytelling Analytics 130

Onclusive

AUGUST 10, 2021

If you don’t know, it is important to understand what information is missing and where you can find it. One of the sources of this information is media monitoring and social listening technology. Do you have experts and spokespeople who can provide information or opinions no one else can?

Strategy 418

Strategy Survey Automotive Data 418

Onclusive

JULY 9, 2020

Join Onclusive’s 30-minute workshop led by Deidre Breakenridge & Rachel Beauvais who will demonstrate various uses cases and best practices for leveraging technology to understand trends in the media. Speaker & Webinar Information. Deidre Breakenridge. Pure Performance Communications. Rachel Beauvais.

Trends 74

Trends Media Pitching Technology 74

Onclusive

JULY 22, 2021

In this whitepaper, we will review the practical applications of the next generation of message optimization technology for communications professionals, News Engine Optimization (NEO ).

How To 370

How To Case Study SEO Engineering 370

5W PR

MAY 22, 2025

Public relations in the defense technology sector presents unique challenges that require careful navigation and strategic communication. Recent studies show that 78% of defense technology companies faced at least one major PR crisis in the past five years, highlighting the critical need for effective crisis management strategies.

Ethics 78

Ethics Guidelines Crisis Crisis Management 78

PRSay

DECEMBER 16, 2024

If they needed information on social media opportunities, I leaned into it. The way that people are able to communicate and receive messaging right now is at an all-time high, especially with technology advancements, she said. Its how people perceive information and make decisions. Were not to be played with.

Instagram 157

Instagram Agency Interviews Study 157

Agility PR Solutions

JANUARY 5, 2025

While artificial intelligence in journalism has applications in editorial, commercial, and technological domains of the industry, questions linger about its ethical implications and impact on journalistic integrity.

Ethics 110

Ethics Journalism Media Technology 110

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy 106

Strategy Marketing Technology Data 106

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. InfoWorld is published for IT leaders who hope to bring their companies a competitive edge through understanding emerging technologies and advances. Dark Reading. ThreatPost.

Enterprise 296

Enterprise Trends Journalism Resources 296

Onclusive

JANUARY 26, 2022

Understanding what to pitch, to whom and what’s working / not working requires access to relevant information. One way to do that is to use smart technology to help you out. This means that pitching must start with the right data and end with measurement. The post Building a perfect pitch?

Pitching 370

Pitching Data Privacy Writing 370

Notified

JUNE 5, 2025

The team at Frantz Marketing Solutions has proactively embraced Notifieds cutting-edge AI technology, which positions us at the forefront of the public relations industry. For more information, please call 1-800-841-9000. Get three AI-generated drafts , each tailored to match the journalist’s profile and preferences.

Pitching 155

Pitching LinkedIn eBook Case Study 155

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

5W PR

MAY 21, 2024

Boost data literacy Organize training for the PR team to comprehend and interpret data, facilitating informed decision-making. From tech specs to human connection Technology may be complex, but successful PR relies on the human element. Explain how the technology resolves real-world problems and enhances people’s lives.

Technology 127

Technology Trends Company Storytelling 127

5W PR

JUNE 6, 2025

Meeting transparency requirements while protecting sensitive business information has become a primary concern for organizations worldwide. Recent regulations like the Corporate Transparency Act have created new obligations for businesses to disclose ownership information and maintain clear records.

Privacy 78

Privacy Policies System Guidelines 78

5W PR

MAY 29, 2025

Public relations teams shape how financial technology reaches mainstream audiences, builds trust with skeptical consumers, and gains credibility with investors. The fintech sector faces unique communication challenges – from explaining complex technology to addressing security concerns while maintaining compliance.

Financial 78

Financial Technology Case Study Measurement 78

Business Wire

MARCH 7, 2024

Press releases have long been regarded as indispensable tools for circulating important news and information. A conduit between companies and the media, news releases allow organizations to share important updates with their target audiences.

Measurement 297

Measurement Blogging Analytics Tools 297

Sword and the Script

APRIL 15, 2025

One finding, in particular, stood out, when the survey asked about the source of information that informs purchasing decisions 24% of respondents said they prefer traditional media; 25% of respondents said they prefer emerging media; and 51% of respondents said they prefer a mix of both.

Marketing 165

Marketing B2B Survey Comparison 165

ImPRessions - Crenshaw Communications

MAY 28, 2020

In our case, we focus on the best media approach to attract the attention of key technology journalists who want to cover the company and its story. A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. It often comes down to the right media strategy.

Strategy 287

Strategy Media Measurement Product Launch 287

ImPRessions - Crenshaw Communications

JULY 6, 2022

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Journalists are very busy, so giving them relevant information is key to PR success. Yet, many PR teams look for technology shortcuts. But just as digital tech has created opportunities, it has also raised hurdles and headaches.

SEO 333

SEO Analysis Meeting Travel 333

5W PR

JUNE 14, 2025

Visual elements like icons and infographics can help convey information effectively. Success requires ongoing engagement with stakeholders, adaptation to new technologies and markets, and unwavering focus on player protection.

Ethics 78

Ethics Policies Resources Local 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

As PR pros, we must continually adapt to emerging technologies that impact consumer behavior. Voice search is reshaping how people seek information because of its ease of use and flexibility. Voice search not only changes how consumers access information, but also how they perceive and trust brands. billion by 2024.

SEO 339

SEO Reputation Local Consumer 339

5W PR

MAY 20, 2025

Media relations plays a vital role in advancing health technology by connecting innovative solutions with the audiences who need them most. Through strategic media outreach and relationship building, health tech companies can share their breakthroughs, build credibility, and drive adoption of new technologies that improve patient care.

Media Relations 78

Media Relations Healthcare Media Privacy 78

5W PR

APRIL 27, 2025

Digital public relations has become a cornerstone of success for health technology companies seeking to build their brand presence and connect with key stakeholders. To maximize social media effectiveness, health tech companies should focus on creating content that educates and informs rather than purely promotes.

Digital PR 78

Digital PR Healthcare Technology Video 78

5W PR

APRIL 30, 2025

Public relations professionals in the defense technology sector face unique challenges when communicating about sensitive technologies during times of international conflict. Successful PR strategies start with transparent communication about company operations, research initiatives, and technological developments.

Company 78

Company Strategy Technology Crisis Communications 78

5W PR

JUNE 1, 2025

Digital PR stands as a defining force in health technology’s rapid advancement and adoption. A 2023 study by Healthcare Media Today found that 72% of healthcare providers trust information shared by fellow practitioners on professional networks more than traditional advertising.

Digital PR 78

Digital PR Healthcare Privacy Technology 78

5W PR

FEBRUARY 28, 2025

Managing public relations for international defense technology contracts requires careful consideration of multiple factors, from cultural sensitivities to regulatory compliance. European markets typically expect detailed technical information and transparency in communications.

International 78

International Internal Crisis Management Technology 78

Sword and the Script

SEPTEMBER 10, 2024

If you are a B2B technology company, thought leadership isn’t optional, it’s the biggest marketing lever you have. Provides the support, information and expertise we need.” If you treat your employees poorly, then prospective customers don’t want to do business with you. Active thought leaders in their category / sector.”

B2B 181

B2B Software Ethics Leadership 181

Onclusive

OCTOBER 19, 2021

Your proposed solution will emerge from collecting and reviewing this information. Put all of the information you’ve gathered so far into a written business case document. Step 5: Write the business case. Therefore, one of the most important things to keep in mind is how to make it easy to understand and compelling to the C-suite.

How To 396

How To Writing Measurement Resources 396

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. As defense technologies become more sophisticated, the need for clear communication between tech developers and citizens grows increasingly important.

Publicity 78

Publicity Privacy Technology Ethics 78