Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. In addition to diversity within VCs, formal and informal mentorships and accelerators for nonwhite founders would seem critical channels for building truly diverse organizations from the get-go. The post Can Technology Companies Achieve Diversity?

Why Your Technology Company Needs PR

ImPRessions - Crenshaw Communications

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Israel Automotive Technologies Worth Watching


Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives.

How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

PR Tips For A High-Impact Technology Launch

ImPRessions - Crenshaw Communications

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For example, a startup with a new software that detects manipulated images through machine learning can join the conversation about fake news stories, the growth of AI, or information security advances. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

How voice technology is reshaping PR

PR Daily

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Beyond primary activities like playing music (70 percent), checking the weather (64 percent) and setting reminders (46 percent), people are increasingly using smart speakers’ voice assistants for bite-sized information like online search (47 percent), checking the news (46 percent) and basic research (35 percent). Now, with technology like Google Speakable.

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> The announcement seemed to me more of a vision statement than a technology product release.

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Of course, every company wants a feature in The New York Times or The Wall Street Journal , and those are always the top priority, but in the B2B tech world, technology and trade publications can impact the bottom-line just as much, and a blended strategy typically works best.

How Phillips 66 uses its mobile app to keep employees informed and engaged

PR Daily

While every organization has unique hurdles to overcome, all communicators share the need to keep employees informed and engaged through this ever-evolving crisis. Madden: Managing the sheer volume of information while adjusting to a new work environment. This has all happened while people are learning new technology on the fly. Madden: We’re reaching out through push notifications on the mobile app reminding employees about important information.

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Moving Target: How Technology Changed the Travel Experience


Technology has changed the world, especially how we get from Point A to Point B and back. Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before.

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Ten Tools to Help You Become an Informed Voter

Scott Public Relations

But if you want to vote for the representatives and propositions that really support your interests, it’s important to be properly informed about what they believe and what they will do. Here is a list of ten good tools to help you become an informed voter, originally compiled by LifeHacks : How To Vote In Every State provides detailed information about, well, how to vote. You can even explore this information for local races where you live.

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Voice search, AI and beyond: Why marketers must embrace technology

PR Daily

Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.

How Digital Marketing Technology has Affected PR

Shift Communications

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Many of those are messaging apps: What do you, a PR professional, do with all of this information? Second, lean on your digital marketing technology team.

Online newsroom makes college a community information hub

PR Daily

An information hub. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. award for 17 process technology majors, a department that also received a $1 million gift. Yet if they can drive their community to their newsroom, this could very definitely become an informational hub for the great news and opportunities that individuals can access,” she says.

Impact of Technology on PR

Critical Mention

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Pitching Reporters Amid COVID-19 Informs 2020 ‘State of the Media’ Report


Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. Only 15 percent of respondents see AI/machine learning as the most important technology to affect the industry.

Report 101

Is technology killing employee communications?

Communications Conversations

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

7 years of Intelligibility


Industry Insights & Trends business business cycles communicators information intelligibility PR PR tools public relations technology Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.

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How technology has changed PR agencies

PR Daily

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? Prior to social media, journalists call in updates so they could inform the public. Any reporter or influential social media can tweet about a crisis and either inform people or spread rumors. PR professionals must have clear and correct information if and when a crisis arises.

Traveler Expectations for In-Flight Technology


Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received’ s award for Best In-Flight Entertainment for the second year in a row. Featured Trends travel technology

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Where does public relations fit in the marketing technology stack?

Shift Communications

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. Public relations isn’t a technology. Vice President, Marketing Technology.

The Marketing Gaps: Talent, Technology and Strategy

PR 20/20

Visit for additional information and resources. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle.

Why I Started Technology Awards List

The Awards Blog

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.

What will PR technology look like in 2025?

Communications Conversations

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

How IROs Leverage Digital Technology


In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In short, these new visual releases are an opportunity to rethink an antiquated and conventional form of financial communication to make the information more readily readable for fast-moving financial press, investors and other constituents.”.

Why I Started the Technology Awards List

The Awards Blog

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.

How a sleek, informative website can be your brand’s best PR face

Agility PR Solutions

Evolving trends and emerging technologies ensure that the business of PR is always moving forward. The post How a sleek, informative website can be your brand’s best PR face appeared first on Agility PR Solutions. The world of PR is in a constant state of change. Consider how much the PR industry has changed since the focus was primarily on traditional media, and you realize just how much digital disruption has turned PR on its […].

3 ways PR pros can use technology effectively

PR Daily

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. It might be easy for PR pros to forget about the people at the other end of the computer screen or mobile device, but relationships are still the driving force behind using technology to communicate effectively.

Survey: Comms companies slow on the technology uptake

PR Daily

The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Thirty-one percent of those polled said they use “a variety of messaging technologies,” and “46 percent said their entire company uses the same platform.” Forty-four percent said their company has an informal policy that relies on employee judgment.

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CMO Council study explores impact of technology on travel experience

Agility PR Solutions

Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions. If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy.

Pornhub donates 50k masks and offers free subscriptions, digital platforms and tech partner to share COVID-19 information, and Tony Awards postponed

PR Daily

Tech companies and digital platforms partner to share COVID-19 information. The offerings include ad space for COVID-19 information and health messages, a custom Twitter emoji for the #AloneTogether hashtag and public service announcements from influencers on the shows “Love is Blind” and “The Circle.”. ” Why it matters: Getting the correct information in front of people is crucial during the COVID-19 pandemic. Technology updates.

Online newsroom makes college a community information hub


An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. Stories mention a $100,000 donation to the Safety Institute and a $54,000 scholarship award for 17 process technology majors, a department that also received a $1 million gift.

Does Too Much Technology Make Us Bored?

Waxing UnLyrical

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. What if I’d had a visual impairment that didn’t allow me to read the information? Technology, for better or worse. Does Too Much Technology Make Us Bored?

Pitching Business and Technology Contributors: Q & A with Freelancer Anne R. Gabriel


Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

3 ways CRM technology can make PR pros’ lives easier

PR Daily

You don’t have to write everything down by hand, keep reporter information in tabbed folders on a shelf in your office or send snail-mail pitches. Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have. It can keep track of information.

Will the next wave of technology disruptors fix the broken customer experience?

Agility PR Solutions

Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. New research from Frost & Sullivan‘s Information & Communications Technology (ICT) team, Global Next Wave Technology Disruptors, 2018, features the insights of 112 thought […].

Advances in automation: how AI and automated technology are shaping medicine, journalism, and PR

Media Bullseye

This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. These advances allow industries to integrate automated, artificially intelligent technology into their work to enhance efficiency and accuracy. Medicine, journalism, and PR have seen advances in their industries as a result of AI and automated technology.

Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.