ImPRessions - Crenshaw Communications

JUNE 12, 2020

One glaring example is the technology sector. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees. In addition to diversity within VCs, formal and informal mentorships and accelerators for nonwhite founders would seem critical channels for building truly diverse organizations from the get-go. The post Can Technology Companies Achieve Diversity?

Technology 164

Technology Company Enterprise Community 164

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. For a more mature technology business, they can help build a competitive advantage. The typical B2B technology customer is an educated buyer who may research his purchase for weeks or months. The post Why Your Technology Company Needs PR appeared first on Crenshaw Communications.

Technology 210

Technology Company B2C Banking 210

PR Daily

OCTOBER 12, 2020

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

Technology 146

Technology Employee Communications Survey 146

Critical Mention

AUGUST 7, 2020

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

Technology 97

Technology Radio Television Analytics 97

5W PR

JANUARY 27, 2020

Advancements in technology aim to make completing tasks easier, and our quality of life richer. Israel has become a hub for companies focused on technologies that will make traveling behind the wheel of a car more enjoyable as well as safer. Here are the auto-technologies that we believe will soon be integrated into our day to day lives.

Automotive 98

Automotive Technology Transportation Travel 98

PR Daily

JUNE 17, 2019

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

Technology 131

Technology Privacy Marketing B2B 131

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For example, a startup with a new software that detects manipulated images through machine learning can join the conversation about fake news stories, the growth of AI, or information security advances. The post PR Tips For A High-Impact Technology Launch appeared first on Crenshaw Communications.

Technology 146

Technology Product Launch B2B Software 146

PR Daily

DECEMBER 6, 2018

Since Apple introduced voice technology with Siri in 2011, the tech trend has exploded and become relatively mainstream. Beyond primary activities like playing music (70 percent), checking the weather (64 percent) and setting reminders (46 percent), people are increasingly using smart speakers’ voice assistants for bite-sized information like online search (47 percent), checking the news (46 percent) and basic research (35 percent). Now, with technology like Google Speakable.

Technology 122

Technology Google Trends Pitching 122

Sword and the Script

JULY 7, 2020

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> The announcement seemed to me more of a vision statement than a technology product release.

Technology 94

Technology Publicity Software Print 94

Shift Communications

SEPTEMBER 15, 2016

I work on the B2B tech team, and leveraging Google metrics and analytics to dig deeper into a media hit has helped show our clients the value of securing mentions in niche technology publications. Of course, every company wants a feature in The New York Times or The Wall Street Journal , and those are always the top priority, but in the B2B tech world, technology and trade publications can impact the bottom-line just as much, and a blended strategy typically works best.

Analytics 114

Analytics Google B2B Data-Driven PR 114

PR Daily

APRIL 21, 2020

While every organization has unique hurdles to overcome, all communicators share the need to keep employees informed and engaged through this ever-evolving crisis. Madden: Managing the sheer volume of information while adjusting to a new work environment. This has all happened while people are learning new technology on the fly. Madden: We’re reaching out through push notifications on the mobile app reminding employees about important information.

Mobile 100

Mobile Employee Local Government 100

Cision

AUGUST 14, 2015

Technology has changed the world, especially how we get from Point A to Point B and back. Consumers interact much differently with travel and hospitality providers now than in years past, and those providers are beginning to notice the increasing dependency on mobile devices to quickly get information. Whether a consumer is beginning to plan a trip, or ready to check into their pre-booked accommodation, they have become more reliant on technology than ever before.

Travel 237

Travel Technology Hotels Airlines 237

Scott Public Relations

OCTOBER 31, 2018

But if you want to vote for the representatives and propositions that really support your interests, it’s important to be properly informed about what they believe and what they will do. Here is a list of ten good tools to help you become an informed voter, originally compiled by LifeHacks : How To Vote In Every State provides detailed information about, well, how to vote. You can even explore this information for local races where you live.

Tools 40

Tools Local Resources Print 40

PR Daily

JANUARY 9, 2019

Whether you’re creating a branded experience to delight consumers, increasing loyalty and brand awareness by boosting online engagement, or crafting compelling content, you must have a handle on current social media and technology tools to stand out against the competition and reach your marketing goals. Even marketers who feel they have a handle on technology can always learn and add new tricks. Experiment with social media and technology tools across your marketing efforts.

Technology 131

Technology Marketing Tools Retail 131

Shift Communications

AUGUST 9, 2016

In the past few years, PR has been able to leverage digital marketing technology tools and techniques. That’s where the digital marketing technology tools come in. Digital marketing technology tools can help you understand the most optimal ways to reach your client’s customer base and help you edge out your peers. Many of those are messaging apps: What do you, a PR professional, do with all of this information? Second, lean on your digital marketing technology team.

Technology 83

Technology Tools Data Google 83

PR Daily

JUNE 7, 2018

An information hub. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. award for 17 process technology majors, a department that also received a $1 million gift. Yet if they can drive their community to their newsroom, this could very definitely become an informational hub for the great news and opportunities that individuals can access,” she says.

Community 91

Community Software Newspapers Local 91

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs. We have insights into not only how technology is impacting the PR industry, but how to roll with the changes.

Technology 60

Technology Software Financial Analysis 60

PRSay

APRIL 24, 2020

Social media algorithms are ranked as the most important new technology impacting journalists today, while the heady promise of AI continues to fade. Only 15 percent of respondents see AI/machine learning as the most important technology to affect the industry.

Report 101

Report Survey Pitching Software 101

Communications Conversations

APRIL 30, 2018

Two-fifths (42 percent) report missing critical information necessary to do their job caused by ineffective communication tools, with nearly half saying this was at least a weekly frustration. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology. And, the technology they are using isn’t easy to use. There’s too much technology.

Technology 82

Technology Employee Communications Corporate 82

Onclusive

DECEMBER 30, 2014

Industry Insights & Trends business business cycles communicators information intelligibility PR PR tools public relations technology Happy between week: the most highly anticipated time of year for yours truly. I’m not sure if it’s the lull in work tasks post Chrismukkah, or the anticipation for “starting anew”…but whatever the case, I love this particular time of … Continued.

Tools 283

Tools Technology Trends Industry 283

PR Daily

FEBRUARY 4, 2016

How have agencies updated their roles to reflect the technological changes and era of social media, and how have agency employees adapted? Prior to social media, journalists call in updates so they could inform the public. Any reporter or influential social media can tweet about a crisis and either inform people or spread rumors. PR professionals must have clear and correct information if and when a crisis arises.

Technology 115

Technology Agency SEO Advertising 115

Cision

AUGUST 6, 2015

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Authors shared industry accolades , such as Emirates’ Information, Communication, Entertainment (ICE) system, received AirlineRatings.com’ s award for Best In-Flight Entertainment for the second year in a row. Featured Trends travel technology

Travel 218

Travel Technology Airlines Wireless 218

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. A marketing technology stack is a term derived from IT, information technology. Public relations isn’t a technology. Vice President, Marketing Technology.

Technology 91

Technology Publicity Software Tools 91

PR 20/20

AUGUST 21, 2014

Visit performance.pr2020.com for additional information and resources. Strategy Technology Talent Following is an excerpt from The Marketing Performance Blueprint (John Wiley & Sons, 2014). The Marketing Talent Gap. Digital marketing has revolutionized the industry, and the job market. Corporate marketing departments, small businesses, and marketing agencies struggle.

Technology 83

Technology Strategy Small Business Resources 83

The Awards Blog

JANUARY 31, 2020

Ironically, I started Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.

Technology 43

Technology Web System Course 43

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” I’m not sure I’m the right person to talk about “technology”, but I guess given my business and its connection points with digital marketing, I may know enough to be dangerous. In 1995, technology looked like this in the PR world: The Mac Classic is one of the computers I grew up with. Video technology will render conference calls useless.

Technology 115

Technology Trade Shows Content Marketing Facebook 115

Marketwired

MARCH 31, 2016

In the process of preparing for the event we discovered a few ways that the IR community is using digital technology to more effectively reach and engage investors, shareholders, analysts and target media. In short, these new visual releases are an opportunity to rethink an antiquated and conventional form of financial communication to make the information more readily readable for fast-moving financial press, investors and other constituents.”.

Technology 120

Technology Financial Infographics YouTube 120

The Awards Blog

JANUARY 31, 2020

Ironically, I started the Technology Awards List because I wanted to exit the PR and marketing industry. . I was laid off from one of the best jobs I’d ever had: I was an analyst covering social media and collaborative technologies at a large, well-known industry analyst firm. And that is when Technology Awards List was born. But, of course, that was laughable, so I figured that the category of technology would make sense first.

Technology 40

Technology Web System Course 40

Agility PR Solutions

SEPTEMBER 5, 2018

Evolving trends and emerging technologies ensure that the business of PR is always moving forward. The post How a sleek, informative website can be your brand’s best PR face appeared first on Agility PR Solutions. The world of PR is in a constant state of change. Consider how much the PR industry has changed since the focus was primarily on traditional media, and you realize just how much digital disruption has turned PR on its […].

Technology 76

Technology Trends Brand Branding 76

PR Daily

NOVEMBER 3, 2015

Technology has forever changed the way PR pros communicate with their audiences. No matter the organization or client, PR pros must learn to embrace social media communications—including the technology behind their chosen platforms. It might be easy for PR pros to forget about the people at the other end of the computer screen or mobile device, but relationships are still the driving force behind using technology to communicate effectively.

Technology 131

Technology Social Media Tools Groups 131

PR Daily

JUNE 23, 2017

The report found that messaging technologies are being adopted at a “group level” in an à la carte fashion, rather than in uniform, companywide rollouts. Thirty-one percent of those polled said they use “a variety of messaging technologies,” and “46 percent said their entire company uses the same platform.” Forty-four percent said their company has an informal policy that relies on employee judgment.

Survey 100

Survey Technology Company Mobile 100

Agility PR Solutions

OCTOBER 3, 2018

Whether you are a smart and well-informed travel planner, a “relaxed nomad” ready to roam without stress or strife, or a deal-seeker on a budget, technology is […]. The post CMO Council study explores impact of technology on travel experience appeared first on Agility PR Solutions. If you are one of the hundreds of millions people worldwide who will fly this year, your travel choices and selections are being influenced by the connected economy.

Travel 69

Travel Technology Study Marketing 69

PR Daily

MARCH 26, 2020

Tech companies and digital platforms partner to share COVID-19 information. The offerings include ad space for COVID-19 information and health messages, a custom Twitter emoji for the #AloneTogether hashtag and public service announcements from influencers on the shows “Love is Blind” and “The Circle.”. ” Why it matters: Getting the correct information in front of people is crucial during the COVID-19 pandemic. Technology updates.

Reddit 96

Reddit Pinterest Financial Community 96

Presspage

JUNE 26, 2018

An information hub The college has been featured in important news stories, and Del Mar officials naturally wish to trumpet the news. There’s a video on the sound recording technology program’s final recording for spring semester , as well as an article on spring commencement. Stories mention a $100,000 donation to the Safety Institute and a $54,000 scholarship award for 17 process technology majors, a department that also received a $1 million gift.

Community 78

Community Newspapers Software Resources 78

Waxing UnLyrical

MAY 8, 2013

And in doing so, I experienced two very different attitudes to customer service, and technology, all in the same day. When I asked for information on the various Airs, she didn’t deign to answer, but pulled up the comps on the nearby iPad… and then did nothing. What if I’d had a visual impairment that didn’t allow me to read the information? Technology, for better or worse. Does Too Much Technology Make Us Bored?

Technology 78

Technology Customer Service Retail Software 78

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. Moving fluidly between the worlds of journalism, business technology writing, marketing and PR, she does everything from writing editorial for C-Level IT publications to providing marketing support for organizations ranging from start-up to Fortune 500. Anne R.

Technology 197

Technology Pitching Banking Insurance 197

PR Daily

MAY 12, 2016

You don’t have to write everything down by hand, keep reporter information in tabbed folders on a shelf in your office or send snail-mail pitches. Technology can make your life easier. This is because software firms get excited and blindly develop technology for its own sake, forgetting about the people for whom they are developing it. The technology you use should help you achieve this by enhancing the PR skills you already have. It can keep track of information.

Technology 95

Technology System Pitching Software 95

Agility PR Solutions

JULY 17, 2019

Technology is providing us with some great solutions to business obstacles, including many in comms fields—but for every solution, we seem to be left scrambling to overcome new obstacles createdby the technology. New research from Frost & Sullivan‘s Information & Communications Technology (ICT) team, Global Next Wave Technology Disruptors, 2018, features the insights of 112 thought […].

Technology 60

Technology Communications Trends Publicity 60

Media Bullseye

APRIL 25, 2017

This ability to glean information with a single click—or less—and a simple voice command is just one example of the abilities of artificial intelligence (AI) and automated technology. These advances allow industries to integrate automated, artificially intelligent technology into their work to enhance efficiency and accuracy. Medicine, journalism, and PR have seen advances in their industries as a result of AI and automated technology.

Technology 74

Technology Journalism Software Analysis 74

Sword and the Script

AUGUST 4, 2020

Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors.

Media Relations 109

Media Relations Media Print Enterprise 109