Axia PR

MAY 1, 2022

Strategic corporate communications teams are leveraging insights gained from big data to evolve their strategies and cut through the noise to reach their audience more effectively than ever. Today’s audience is more savvy than ever with myriad options at its fingertips to compare options.

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Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive.

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Agility PR Solutions

SEPTEMBER 8, 2022

Big data is one of the most exciting and powerful tools for marketers. Here are some ways that incorporating big data into your strategy can improve your performance across all channels. The post 6 ways big data improves your social media marketing appeared first on Agility PR Solutions.

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Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.

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Cision

NOVEMBER 10, 2016

It isn’t difficult to see, however, that the real hero of the campaign is big data analytics, without which it would have been impossible for Dove to discover “the real truth.”. Sometimes data generated by big data tools amount only to noise. It is very difficult to narrow in on the problem and solve it.

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Data Big Data Strategy How To 292

5W PR

JULY 5, 2023

However, traditional data processing methods are no longer enough due to the massive increase in data volume and variety. This is where big data analytics steps in to provide solutions. What is Big Data Analytics? What is Considered Big Data? Big data is not just about dataset size.

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Agility PR Solutions

JANUARY 30, 2019

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. The post What does the future hold for AI, Big Data and analytics? Unified analytics firm Databricks […].

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Big Data Analytics Data Enterprise 101

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

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Community Big Data Media Resources 148

Agility PR Solutions

JANUARY 13, 2021

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

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Big Data Data Corporate Study 103

5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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Big Data Data Marketing Education 84

Agility PR Solutions

JANUARY 13, 2019

A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than $50 million.

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Big Data Data Study Company 81

Deirdre Breakenridge

FEBRUARY 13, 2017

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success. A Guest Post By Kelly Byrd, PR Engineer, AirPR.

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Data How To Big Data Engineering 146

ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Big Data – Big Data is overused because it’s so often used to describe any kind of data. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Actionable Insights – This is often thrown out in discussions about Big Data, but it doesn’t add much clarity.

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Agility PR Solutions

AUGUST 15, 2022

New research from data analytics solutions firm Ocient uncovers key trends around how organizations are managing the shift from big-data volumes toward ingesting, storing and analyzing hyperscale data sets, which include trillions of data records, and the expected technical requirements and business results from that shift.

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Big Data Data Analytics Trends 78

Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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Data-Driven PR Data Analytics Product Launch 369

Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR.

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Data Big Data How To Engineering 150

Shift Communications

OCTOBER 1, 2015

The post Beets, Tomatoes…Big Data? Glue the pieces together and see what you get – you may just be surprised with what you come up with. Tori Sabourin. Marketing Analyst. Photo Credit. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Agility PR Solutions

OCTOBER 17, 2018

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of data, reveals new research from data storage firm Condusiv […].

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Agility PR Solutions

AUGUST 16, 2018

With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers. The post Big Data or Big Brother? In a recent discussion paper […].

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Big Data Analytics Data Consumer 60

The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.

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Report Big Data Brand Branding 133

Onclusive

DECEMBER 22, 2017

Big data will empower us to create more and more highly personalized content experiences. In terms of measurement, every article we publish, every video we create, every immersive ad we delivered is directly tied to in-depth metrics.”. AirPR: How do you see PR & content marketing evolving in 2018?

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Interviews Strategy Content Marketing Advertising 294

Agility PR Solutions

AUGUST 25, 2021

Big Data The term ‘big data’ refers to large, diverse sets […]. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR.

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Technology Industry Publicity Big Data 147

Stern + Associates

NOVEMBER 29, 2016

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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Stern + Associates

NOVEMBER 29, 2016

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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Big Data Data Communications How To 48

PR in High Definition

MAY 28, 2015

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. The post PR targeting: Using big data to personalise the approach appeared first on Firefly Communications.

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Big Data Data Tools Industry 48

Melissa Agnes

JUNE 10, 2014

In this episode, Melissa and Jim discuss big data and the importance of customer intimacy as a crisis preparedness / issues management strategy. In this episode, Melissa and Greg discuss the power of story telling in your crisis communications. Jim Delaney, CEO of Marketwired. ?In Jim Spicuzza, CEO of CrisisGo?.

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Crisis Crisis Communications Crisis Management Big Data 244

Onclusive

SEPTEMBER 24, 2015

Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].

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Big Data Analytics Data Trends 150

Cision

JUNE 29, 2016

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. Brands, publishers and consumers will continue to benefit from the micro-targeting enabled by big data strategies such as machine learning and predictive analytics.

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Analytics Measurement Big Data Data 215

Presspage

AUGUST 15, 2017

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention. This graph shows the rise of data in the past decade.

Technology 115

Technology Big Data Video Data 115

The Proactive Report

SEPTEMBER 22, 2014

Learning to conduct a social audit and make the most of the data you uncover should be high on the list of PR skills for PR students, new PR pros and PR Boomers who are not digital natives. Measurement audit big data data measurement online PR social media strategy' Follow me on Twitter.

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Big Data Measurement Data Social Media 140

Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

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Enterprise Big Data Technology Analysis 177

Onclusive

FEBRUARY 1, 2019

They are paving a path for the entire industry to elevate itself through data and technology. Consolidation is a natural consequence.

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Industry Communications Measurement Technology 253

Onclusive

MARCH 23, 2020

This will help to distill big data into actionable insights and allow for dynamic, in-campaign changes and optimizations. This is the only way to provide a unified and accurate measurement. That means that companies who hope to use MMM will need a comprehensive marketing measurement platform.

Media 221

Media Measurement Analysis Television 221

PR 20/20

NOVEMBER 17, 2015

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. But just what is it, and how is it used?

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Big Data Data Wireless Marketing 40

Shift Communications

NOVEMBER 10, 2014

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. The post Data doesn’t have to be scary appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

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Data Data-Driven PR Big Data Analytics 117

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. The year 2020 started with a focus on the latest public relations trends. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.

Big Data 118

Big Data Data Social Media Agency 118

Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

Enterprise 156

Enterprise Big Data Technology Analysis 156