The Big Data Opportunity for Communicators

Cision

Maximize the Impact of Your Earned Media Programs with Data-Driven Insights. Big data is behind many of the greatest technological breakthroughs of the 21st Century. Google uses big data to show you as many useful ads as possible when you search for things online.

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PART 1: Big Data 101 for PR

AirPR

I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

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Trending Sources

Big Data and the Human Experience

AirPR

Last week, I had the pleasure of spending 14 hours talking, thinking, and theorizing about the future of Big Data at Dell’s 1-5-10 Big Data event at San Francisco’s Clift Hotel. All About Tech big data data analysis Dell human experience self-actualization

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PART 2: Big Data 101 for PR

AirPR

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

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#DataTalk: Harnessing Big Data to Propel PR

AirPR

Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

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How Big Data Will Modernize Your Crisis Communications Plan

PRSay

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day.

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3 ways big data can improve your content

PR Daily

Is harnessing big data the future of PR? As a PR engineer I believe in data, but we must be thoughtful about using the data we track and collect. To avoid data intimidation and fatigue, PR pros must learn to make the most of the information at hand.

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How to Use Data to Ensure Content Success

AirPR

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Big Data Porn & Infographic Gruel

Bad Pitch Blog

Big Data is a Big Deal Big data is a big discussion these days. Have you witnessed content format drive audience assumptions about its quality? I remember when. pdf files seemed to transform PR content into intellectual capital.

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How to Use Data Insights to Craft a Clever Content Strategy

Cision

By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

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Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak.

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How To Create Great Content With Your Data

Cision

One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

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How to Drive PR Decisions with Data

AirPR

Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the CommPRO.biz webinar “Your Path to Media Measurement.”

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Is PR data bias holding you back?

AirPR

Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

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PRTech Will Make You Love Math

AirPR

Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […].

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How to Craft a More Strategic Communications Plan with Big Data

Stern + Associates

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications big data Data Analytics key performance indicators metricsAhh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
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Smart Speak: Ditch the business jargon to build trust

AirPR

Musings AppBoy big data business data-driven insights Dell disrupt jargon paradigm Sir Mix-A-Lot social selling words

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Small Numbers Matter

Doktor Spinn

Let me explain why: Go Small or Go Home In corporate marketing and PR, we tend to prefer big numbers. We talk a big talk when it comes to forging relationships and building trust, but when it comes down to it, we need to reach a critical mass of people to keep our jobs.

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How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

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5 technologies that will change how you do PR

Presspage

The PR world will also see this change - machines will be able to understand public sentiment in real time by leveraging millions of gigabytes of data, write natural and insightful copy, and tailor it to audiences in a highly targeted way, all without human intervention.

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Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom.

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“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead.

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Why ALL the Data Matters to B2B Marketers

Shift Communications

It just feels like data and analytics are becoming mainstream, regardless of industry or discipline, doesn’t it? Marketers are digging deeper, trying to get to every last bit of data to understand its meaning. Start asking your larger world what data they want and need from you.

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Data doesn’t have to be scary

Shift Communications

Big data is a buzzword thrown around in every industry. Companies of all shapes and sizes collect data that can be used to make strategic decisions at every level. petabytes of data. Social Media Data. Don’t let the abundance of data available today scare you.

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ECM in the Cloud: A “CYA” for Press Agents

Waxing UnLyrical

It would take months of manual activity and, at the end of it all, you’d just have thousands of images that didn’t intrinsically offer much data and were only minimally searchable. The result is a fast initial upload and a subsequent cache of secure, organized data.

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TechnoVision Report shows Media Coverage of Top Tech Brands in 2014

The Proactive Report

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Share of Voice in the Big Five Tech Topics.

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PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data )

PR Expanded

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Keeping an eye on Data and Data Education. Just keep your eye on data.

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What the Heck is Big Data?

TrendKite

My favorite description of big data comes from Lisa Arthur of Forbes. She writes, “Big data is new and ‘ginormous’ and scary –very, very scary. What I meant to say is that big data is as powerful as a tsunami, but it’s a deluge that can be controlled.

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How to Craft a More Strategic Communications Plan with Big Data

Stern + Associates

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications big data Data Analytics key performance indicators metricsAhh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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Data Science and Big Data Experts Wanted for Marketing and PR

5W PR

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. It’s sometimes hard to remember, but Big Data has moved to its current position of prominence over just five years.

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How to Get Comfortable With Data Even If You Don’t Love Math

PR Expanded

With the growth of PRTech options for Big Data tracking and measurement, a knowledge of and comfort with that science has become imperative for leading PR professionals. Being an employee of AirPR , I strongly believe that thoughtful use of data is essential to success.

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Data’s Greatest Value for PR Lies in Planning

The Proactive Report

A recent study by Hotwire launched during AMEC’s measurement week shows that senior execs now rank planning as the prime use of data and analytics. More than half (51%) use data to inform future plans and strategies, providing PR campaigns with crucial insight up-front rather than at the end.

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Tapping The True Power Of Analyst Relations

AirPR

Several weeks ago, I had the opportunity to sit down and chat with ESG Senior Analyst Nik Rouda about big data and analytics trends. Nik is one of the most innovative people I know working to solve problems involving data and business intelligence, so I enjoyed hearing his insights about how to make more effective […].

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A marketer’s guide to data mining

PR Daily

Big data can be the solution to even your most complex marketing woes. Consumer behavior, revenue reports, brand awareness and social media analytics are only some of the big data that marketers frequently track. Contact center data. They often rely on data.

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Reverse That PR $H#T

Marketwired

Before I go on waxing poetic about how data and analytics have enabled this to a degree – that story has been told, has it not? – [By Rebekah Iliff]. For decades, PR has been *relegated to a position that oft leaves us “last to know first to blame.”.

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Behind the Headlines With Ed Chambliss

Cision

A few years ago, I think the answer would have been “the emergence of big data,” but now I think that’s evolved into what we can actually do with all that data. What advice do you have for communication professionals looking to use data more effectively?

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We Asked Today’s PR Influencers: What is #CreativePR?

Marketwired

Be sure to include research/data to back up your claims: This can be your own or you can cite someone else’s. If you include numbers—such as time or money saved—or data that backs up your claims (e.g. “99 This is post 1 of our 5-part #CreativePR blog series.

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6 Public Relations Trends That Will Bring Success in the Coming Year

B2B PR Sense

Another big component of business growth is social media. When one survey asked about the future trends that will impact PR in the next five years, digital storytelling, social listening, and big data rose to the top of the list.

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