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Big Data 2016: Top 100 Influencers and Brands


The Big Data technology and services market is one of the fasted-growing, multi-billion dollar industries in the world. Big Data has already become an essential part of our everyday lives. Companies see big data as a new method of gaining an edge in the market.

Three Things Big Data Can Do to Help in Crisis Communications Planning

Spin Sucks

There is a three-step process to using data and analytics in crisis communications planning. The first is, as Mitch Joel says, having sex with Big Data. The post Three Things Big Data Can Do to Help in Crisis Communications Planning appeared first on Spin Sucks.

PART 1: Big Data 101 for PR


I’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting. All About Tech big data big data 101 PR PR education public relations storytelling

Attribution Modeling: The Hot Knife Through Big Data

Spin Sucks

The post Attribution Modeling: The Hot Knife Through Big Data appeared first on Spin Sucks. What is attribution modeling and how can marketers apply it to tie in marketing results to business goals? Brendon Shank has that and more.

Big Data: 5 Essential Skills for Public Relations to Master

Spin Sucks

The era of Big Data has arrived, and social media big data will be a huge trend this year. There are mountains of data and we don’t really have the skills to see what they all mean and really connect the dots. 5 Essential Skills to Master Big Data.

PART 2: Big Data 101 for PR


All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

PR targeting: Using big data to personalise the approach

PR in High Definition

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them.

#DataTalk: Harnessing Big Data to Propel PR


Does anyone else feel like everywhere they turn there is some reference to Big Data? Big Data really is impacting every industry and what’s better, it’s rocking the PR world in a ridiculously awesome way. All About Tech big data DataTalk Experian PR PR education public relationsWhile that statement may be steeped in a bit of hyperbole, there is some truth to it.

How Big Data Will Modernize Your Crisis Communications Plan


Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day.

Harnessing the Power of Big Data for Public Relations

Waxing UnLyrical

Public relations professionals must sift through the millions of status updates, photos, videos, check-ins and other digital breadcrumbs to uncover meaningful, valuable insights and then decipher the best ways to act upon that data. So, what is big data ?

3 ways big data can improve your content

PR Daily

Is harnessing big data the future of PR? As a PR engineer I believe in data, but we must be thoughtful about using the data we track and collect. To avoid data intimidation and fatigue, PR pros must learn to make the most of the information at hand.

Six Ways to Use Social Listening in Crisis Communications Planning

Spin Sucks

In the second of our three-part series on using data and analytics for crisis communications planning, Gini Dietrich walks you through social listening and how to build a dashboard that will help you predict future issues.

Big Data

Online PR Thoughts

What this story doesn''t say is that Big Data needs better communication from scientists to the non-technical community. Hard drives are filling with exabytes of information that will be useless unless Big Data analytics and story telling are applied to it. If Big Data is multidisciplinary, writing about it is equally so because each scientist on a project will bring and take away a slightly different perspective on what the Big Data means.

Big Data Porn & Infographic Gruel

Bad Pitch Blog

Big Data is a Big Deal Big data is a big discussion these days. Have you witnessed content format drive audience assumptions about its quality? I remember when. pdf files seemed to transform PR content into intellectual capital.

How to Use Data Insights to Craft a Clever Content Strategy


By gathering data from visitors and customers’ actions, you can design and deliver a better experience for them. A successful entrepreneur is one who knows how to use data insights to make better business decisions. Dove is considered a pioneer when it comes to leveraging data.

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Beets, Tomatoes…Big Data?

Shift Communications

The chefs are faced with only the data the ingredients provide and their own intuition. First, we observe and take data and insights we find from our “ingredients,” and then we make something cohesive out of seemingly unrelated odds and ends – our finished meal, so to speak.

How To Create Great Content With Your Data


One way that some businesses create compelling content is to anonymize and aggregate some of their customer data. Using owned data, businesses can identify unique trends and insights about their current customers that may be helpful or insightful for similar businesses.

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The Personalized Experience is a Marketing Trend for 2017

Spin Sucks

The recent State of the Connected Customer shows a pretty big marketing trend for 2017 in the personalized experience. Marketing Trends Big data data analysis data collection predictive intelligence salesforce research Starbucks state of marketing state of the connected customer

Three Myths and Facts About Using Data in B2B Marketing

Spin Sucks

There’s a lot of misinformation out there about the power of data in B2B marketing. Marketers perusing the internet may find one source saying that “big data” is the key to converting their most stubborn leads into qualified prospects.

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Cloud: Top 100 Influencers and Brands for 2016


Cloud storage is the solution to the ever increasing demand for accessing data anywhere, from any device. billion in 2015, driven by public cloud data centre expansion. Data Center Frontier. IBM Big Data.

Big Data and Open Data—can they help with PR efforts?

Media Bullseye

Big Data” seems to be one of those terms that many people use but in practice has yet to be truly adopted by a wide range of businesses. Thus far, it has been the big businesses that have the money to acquire the data and use it to effectively reach customers.

How Artificial Intelligence Will Affect Content Marketing

Spin Sucks

The future is here: Machine learning, natural language processing, big data, chatbots. You read about it at every corner. But what exactly is artificial intelligence and what marketers should do about it? Pawan Deshpande has that and more.

How to Use Data to Ensure Content Success


Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR. Being a PR Engineer, […].

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Social Media to Replace Traditional Media Says CEO Study

Spin Sucks

What About Big Data? But they aren’t all gung ho about it, nor are they as excited as some (cough, me, cough) about Big Data. The data learning curve coincides with the push towards prioritizing more measurable communication channels with customers.

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How to Craft a More Strategic Communications Plan with Big Data

Stern + Associates

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. Marketing/PR Strategy Public Relations/Communications big data Data Analytics key performance indicators metricsAhh, fall. Crunchy leaves, cool, crisp air and, of course, pumpkin spice everything. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

Five Things Facebook Must Do Now that They’re Public

Spin Sucks

Big Data. Many big brands opened Facebook stores and then quickly shuttered them because no one was buying, but I expect this will change. Facebook Social Media Big data facebook facebook public impulse buying ipo mobile social search sponsored stories wall street

Are Blog Subscribers the Only Success Metric?

Spin Sucks

Big Numbers are Hard Work. Or, are you just going through the motions without rhyme or reason, concerned because you haven’t hit the big time? And you need to master analytics , big data, and the next big gizmo, to lead the community to it.

5 Ways to use Search Data in Your Work Today


Uncategorized algorithms Answer the Public Big Data Business content creation earned media Friday5 influencer Mozbar Organic search Paid Search Peter McIntyre search data Search Engine SEO SimilarWeb

Understanding the Mechanics of Measurement

Spin Sucks

Expectations are high and companies are figuring out how to deliver deeper insights from data. Forty percent of the respondents said that applying formal processes to gathering, handling and analyzing, and reporting data was a top challenge to measuring the business contribution of marketing.

3 Ways IT and Marketing Can Improve the Use of Big Data

PR 20/20

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 

Small Numbers Matter

Doktor Spinn

Let me explain why: Go Small or Go Home In corporate marketing and PR, we tend to prefer big numbers. We talk a big talk when it comes to forging relationships and building trust, but when it comes down to it, we need to reach a critical mass of people to keep our jobs.

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Big Data Fail

Online PR Thoughts

Someone tampered with the data in Google's search and posited this as an explanation for the disappearance of dinosaurs. Data tampering happens constantly, and Google is put in the position of catching up rather than being proactive.and correcting misinformation. The problem is endemic to Big Data. One has to rely on data users to alert information technologists of the corruption.

How to Drive PR Decisions with Data


Industry Insights & Trends big data for PR data analysis media measurement PR measurementI recently participated in the webinar “Your Path to Media Measurement.”

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PRTech Will Make You Love Math


Knowing how to collect, analyze, and interpret data allows you to identify key PR metrics rather than rely on subjective determinations of success. While all the PR data that’s now available to us via the PRTech ecosystem may seem daunting to those who are […].

Is PR data bias holding you back?


Often, when a PR professional views data that shows the […]. Industry Insights & Trends big data for PR data bias PR data public relations data

5 Highlights from the Brandwatch “Now You Know” Conference


Uncategorized Big Data brandwatch brian solis data visualization Josh Lieberthal now you know social data social listening

How to Improve B2B Blogging In the Era of Big Data

B2B PR Sense

How can big data boost your B2B blogging efforts? Many predict that big data will become as integral to PR as social media -- practically necessary for success. The strategic advantage you gain from big data has huge potential for B2B PR.

“Buzzword Bake-off” Reveals the Most Hyped Tech Terms

Flack's Revenge

It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck said, that Big Data sounds “increasingly three years ago?” The MarketingProfs article takes a data-driven approach to answering these questions, relying on powerful software from NewsWhip , which sifts media and online buzz to see which come out ahead.

Huffington Goes Viral with Data Science – You can Too

Flack's Revenge

At last week’s NY Data Science Meetup (at Metis NYC ) we learned how the Huffington Post , the largest social publisher, is using data science to better understand which articles can benefit from a promotional push. The meetup was about Data Science in the Newsroom.

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Artificial Intelligence Breathes New Life into the Newsroom


For example, the Associated Press publishes more than 3,000 financial reports each quarter using Wordsmith, a software that can automate news coverage based on data or statistics. Big Data Content Marketing Journalism News PR Storytelling Technology AI AP journalists media news publishing