Agility PR Solutions

AUGUST 15, 2022

New research from data analytics solutions firm Ocient uncovers key trends around how organizations are managing the shift from big-data volumes toward ingesting, storing and analyzing hyperscale data sets, which include trillions of data records, and the expected technical requirements and business results from that shift.

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Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on AirPR.

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Agility PR Solutions

JANUARY 13, 2021

A newly released executive survey from data-driven business transformation advisors NewVantage Partners of senior C-suite execs explores the topics of Big Data and Artificial Intelligence business adoption in 2021.

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Onclusive

MARCH 21, 2019

Power of Voice reimagined this process using AI and big data to provide a more consistent, more accurate, and more scalable metric than can ever be expected from human readers alone. The post Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™ appeared first on Onclusive.

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Agility PR Solutions

JANUARY 30, 2019

2018 was an unmatched year for the tech industry, with several sectors including artificial intelligence, big data and analytics garnering increased investment and innovation. The post What does the future hold for AI, Big Data and analytics? Unified analytics firm Databricks […].

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Agility PR Solutions

JANUARY 13, 2019

A comprehensive new study from data-driven business transformation advisors NewVantage Partners reveals that more than 9 in 10 leading companies (91.6 percent) are increasing the pace of their Big Data and AI investments, with 55 percent of firms investing more than $50 million.

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Deirdre Breakenridge

OCTOBER 16, 2014

The post PRSA Expert Express Talk : PR Expanded ( Global, Disruptive Tech, Big Data ) appeared first on Deirdre Breakenridge. So, ask yourself, are you ready for the Future of PR and to be a PR Tech Specialist, a Global Collaborator or a PR Analytics Engineer who leads PR into the Future? Disruptive Tech PR Expanded PRSA'

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Onclusive

DECEMBER 1, 2015

We know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

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5W PR

MARCH 24, 2017

More and more job listings for both PR and marketing are asking for experience with data science, especially Big Data. Wired referred to data science as being better paying than medicine as a career path, and the Harvard Business Review said it’s the “sexiest job of the 21st century.” The Future.

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Agility PR Solutions

OCTOBER 17, 2018

By 2025, it is estimated that enterprises will experience a 50-fold increase in the amount of data they will need to manage. With the increase comes a transition from “big data” to “fast data” as companies seek to harness actionable insights from this tidal wave of data, reveals new research from data storage firm Condusiv […].

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Agility PR Solutions

AUGUST 16, 2018

With the rise of big data, marketers not only have the opportunity to better predict consumers’ behavior, but also to understand and respond to their immediate psychological needs, according to Columbia Business School researchers. The post Big Data or Big Brother? In a recent discussion paper […].

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Shift Communications

OCTOBER 1, 2015

The post Beets, Tomatoes…Big Data? Glue the pieces together and see what you get – you may just be surprised with what you come up with. Tori Sabourin. Marketing Analyst. Photo Credit. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. So, what is big data ? It refers to the ability to collect large sets of complex data that are normally difficult to filter. Harnessing the Power of Big Data for Public Relations.

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Stern + Associates

NOVEMBER 29, 2016

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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Stern + Associates

NOVEMBER 29, 2016

The post How to Craft a More Strategic Communications Plan with Big Data appeared first on Stern Strategy Group. For marketing and communications professionals, pumpkin spice latte in hand, it’s also time to look back, reflect.

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PRSay

OCTOBER 12, 2016

Based upon Zignal’s experiences, three trends ring true for every modern crisis: A modern crisis is fueled by data: In today’s modern marketplace, companies are inundated with massive amounts data. In fact, major enterprises manage petabytes of big data every day. quintillion bytes of data every day.

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Crisis Communications Crisis Big Data Communications 60

PR in High Definition

MAY 28, 2015

Most of you reading this will work in the PR and communication industry so will be as excited as me to hear about a new tool that crunches data from a person’s online presence to give you tips on how to communicate with them. The post PR targeting: Using big data to personalise the approach appeared first on Firefly Communications.

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PR 20/20

NOVEMBER 17, 2015

The term “Big Data” has come into play more and more since 2011. Google defines big data as: Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions. 
. But just what is it, and how is it used?

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Agility PR Solutions

AUGUST 25, 2021

Big Data The term ‘big data’ refers to large, diverse sets […]. In the last 20 years, PR strategy has evolved at a drastic pace—thanks largely to the ubiquity of social media and networked society. Here are four ways in which technology is changing PR.

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Axia PR

SEPTEMBER 1, 2023

Heinz Takes Aim at "Stupid Spicy" with Hilarious New Campaign Home Depot and Behr Team Up with Big Data Push 60-Second Close: The Value of Knowing Your Audience

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Cision

NOVEMBER 10, 2016

It isn’t difficult to see, however, that the real hero of the campaign is big data analytics, without which it would have been impossible for Dove to discover “the real truth.”. Sometimes data generated by big data tools amount only to noise. It is very difficult to narrow in on the problem and solve it.

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ImPRessions - Crenshaw Communications

NOVEMBER 18, 2020

Big Data – Big Data is overused because it’s so often used to describe any kind of data. Technically it refers to a set of data so large that traditional technology is unable to analyze it. Actionable Insights – This is often thrown out in discussions about Big Data, but it doesn’t add much clarity.

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Onclusive

AUGUST 10, 2016

Earlier this year, I was a guest on the #DigitalPR Twitter chat in a conversation focused on the use of Big Data by public relations professionals for content success. The first question chat host Sally Falkow asked was whether or not the participants believe Big Data is the future of PR.

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Onclusive

JUNE 2, 2021

If you have a media monitoring solution , such as Onclusive, you’ll discover a wealth of information in the big data analytics provided by these advanced technologies—from the current trends to the most impactful stories, authors, publications and messages that drove desired actions.

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Agility PR Solutions

JANUARY 26, 2023

Big Data has created an information ecosystem in which advertisers use personal data to show consumers specific, targeted, and personalized ads online. It’s common […] The post How to balance the importance of data privacy and personalization in 2023 appeared first on Agility PR Solutions.

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Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

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Flack's Revenge

OCTOBER 27, 2021

” Or “big data” – hot or not? This blog asked that very question five years ago – after NY VC and tech influencer Matt Turck said that big data sounded “increasingly three years ago,” folowing Gartner’s jettisonong of the phrase from their 2015 Hype Cycle for Emerging Technologies.

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Big Data Enterprise Media Storytelling 156

Axia PR

JULY 14, 2020

Niche targeting, live streaming, Artificial Intelligence (AI), and Big Data integrations generated the most buzz, and they continue to do so. The year 2020 started with a focus on the latest public relations trends. Although they haven’t faded in the background, the focus on how to use them has drastically shifted.

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Agility PR Solutions

APRIL 4, 2022

Big data is now the basis of all PR campaigns, and the only way that your business will gather, store and analyze such data is via a cogent IT system. Marketing and public relations as a whole now rely to a great extent on information technology. It is thus now critical for a seamless and […].

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Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. PRStudChat. Is AI going to take away jobs? Are robots taking over?

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Stuart Bruce

NOVEMBER 23, 2021

A new research report reveals that public relations practitioners are aware of the huge potential of AI in PR and big data, but possess limited … © Stuart Bruce - PR practitioners aware of huge potential of AI in PR, but have limited knowledge was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Digital transformation for public (..)

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Agility PR Solutions

JANUARY 29, 2020

From the application of emerging technologies like AI to finding better ways to harness and utilize big data, there are many exciting things impacting the industry on the horizon. As we enter a new decade, many communicators and creative professionals are excited to look ahead to what is to come. But buzzwords aside, we must […].

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The Proactive Report

SEPTEMBER 10, 2014

The use of Big Data in the PR sphere is a topic that’s getting a lot of attention. The TechnoVision Report is an excellent example of the value of Big Data for PR. Microsoft leads on data center – with Cisco and Google in second and third. Google leads on Big Data – with IBM and Microsoft in second and third.

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5W PR

JANUARY 16, 2020

Artificial Intelligence and Big Data. Today, widespread investment in big data and Artificial intelligence (AI) has changed the establishment of effective public relations campaigns. Not only will they become experts in their industry, but they’ll also build an audience and credibility.

Communications 120

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Stephen Waddington

JANUARY 12, 2021

It’s the basis of Seth Stephens-Davidowitz’s book Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are. If you’re interested in the growing use of data in business, science, or politics you should read this book. It’s a growing area of psychology and social science.

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Stephen Waddington

NOVEMBER 28, 2021

The AI and Big Data Readiness Report - Assessing the Public Relations Profession’s Preparedness for an AI Future provides an overview of understanding and preparedness for artificial intelligence within public relations.

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Publicity Big Data Survey Government 78

Stern + Associates

SEPTEMBER 20, 2023

Paola Cecchi-Dimeglio , a prominent expert in behavioral and data science, leadership and inclusivity, says, “ Leaders require data to illuminate the path ahead, because without data, uncertainty can rattle the business and bring decision-making to a halt.”

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