Remove 2016 Remove Information Remove Internal Remove Technology
article thumbnail

Is Public Relations Management a Technology? [PR Tech Sum]

Sword and the Script

Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Here’s the summary of news – the monthly PR Tech Sum – from the world of the PR technology vendors. >>> Give our services a try.

article thumbnail

5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning. Information of Everything.

Hotels 198
article thumbnail

8 tips for health care organizations to foster better communication in 2016

Reputation Us

Article originally published in the Portland Business Journal on January 5, 2016. Stats, facts and guesses abound about the top health care trends in 2016. With mobile technology comes engagement. However, the 2016 consumer will want to engage more with docs, not just apps.

article thumbnail

Meltwater acquired as private equity tightens grip on PR software market [PR tech sum no. 47]

Sword and the Script

Symphony Technology Group acquired four of PR tech companies including Onclusive, PRgloo, and, later , Critical Mention – and folded them all under the Onclusive brand. Sumeru Equity Partners acquired a majority stake in the internal comms platform SocialChorus. The operations, the technology and the cultures are rarely compatible.

Software 167
article thumbnail

What Marketers Can Learn from the 2016 PRSA Health Academy Conference

MaccaPR

Whether it's education around Lyme Disease, trying to sell a state-of-the-art knee implant, or informing the public of a new test to detect lymphedema, I've witnessed the effect that a lack of – or ineffective – communications can have on the health industry. lags all other sectors but one (financial). patients) and industry trends (e.g.

article thumbnail

One key PR ethics lesson from the Pulse nightclub shooting – Ann Marie Varga

Ethical Voices

The most difficult ethical challenge for me occurred following the Pulse nightclub tragedy in 2016. Autopsy reports contain a lot of detail and private information and out of respect for the victims and their families, I pushed back, I didn’t follow the order. That was just absolutely unthinkable to me.

Ethics 91
article thumbnail

An Amazon Executive’s 4 Secrets to Capturing and Maintaining Your Audience’s Attention

PRSay

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan.

Tourism 150