After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember.

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PR firm Sunshine Sachs called out for editing Wikipedia entries

PR Daily

The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service. On Monday, The New York Times reported that Sunshine Sachs—an agency specializing in celebrity PR and crisis communications—paid editors to alter clients’ Wikipedia pages. Neither Bueno nor the other editors involved disclosed their conflict of interest on Wikipedia.

Wikipedia founder to PR pros: Don't edit articles

PR Daily

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm.

Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.

How to get your company on Wikipedia

Axia PR

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. How to benefit from marketing and PR strategies.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem.

The Marketing Power of Wikipedia: 8 Tips for PR Pros


As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia

How to create a Wikipedia page that passes the notability test

Axia PR

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves. 4 tips to make your Wiki page stick.

Why isn’t my company listed on Wikipedia?

Axia PR

You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

Community engagement Content marketing Owned media Social media Facebook Jackie Huba Kissmetrics WikipediaA key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple.

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot. While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research?

What PR pros can learn from tech-support reps

PR Daily

For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.” We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients. “My

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. Wikipedia is most concerned with reliable sources. In general, however, Wikipedia has set a fairly high burden for the deletion of most other articles. By Whitney C. Gibson. Today, no company is immune from damaging Internet posts.

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth.

The surprising origins of brand names

PR Daily

Definitions courtesy of Wikipedia.) Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood.

A lesson in suspense from Harper Lee

PR Daily

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out.

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

Social Shaming a Cautionary Tale


There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time. We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous. If Dr. Palmer had shot Cecil the Lion in 1996, we wouldn’t know a thing about it. Those days are over. Internet justice in 2015 is swift and merciless. Brand Management Social Monitoring

Our collective attention span is shrinking—and you can blame social media

PR Daily

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video? Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!

PR Golden Turkey Awards

Flack's Revenge

Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization?

The Internet Killed these 4 Words for Me

Flack's Revenge

Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ).

Multi-National Marketers Take Note: What’s Different About Canadians


Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.

Corrections: You get one shot in the modern media environment

Stephen Waddington

Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons. He has been the Member of Parliament for North East Somerset since 2010. "If

5 lessons from Sunny Delight’s ‘depressed’ tweet

PR Daily

Marketers for Pornhub, BarkBox, Wikipedia, Healthline, Jack in the Box, Fearless Records and e-sports team San Francisco Shock offered tissues, pictures of dogs, advice, songs and more: Can I offer you a tissue? — Wikipedia (@Wikipedia) February 4, 2019. During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.

Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it.

What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page. When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. My young PR guy brain believed it to be a euphemistic term for being influential, or a concept bandied about primarily in MBA classrooms.

10 exercises to shake off the writing doldrums

PR Daily

Example from Wikipedia. ). When you’re struggling to find the right words, sometimes it helps to think outside the box. Here are some ways to unblock your creative flow. This article originally appeared on PR Daily in May of 2018. Having trouble coming up with the right words? Unable to string more than a few sentences together? Perhaps your brain needs a workout. Consider trying out a new writing exercise: constrained writing.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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The “data-led approach” of MHP + Mischief: Q&A with Digital Director, Darika Ahrens


This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources


Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. Bringing in the public to flag concerning articles, as well as providing an information button to view the Wikipedia description of the publisher, may help Facebook users better discern between authentic and fake news, and reduce instances of it popping up in news feeds.

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So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Over the next months they’ll be keeping a close eye on Farah’s Panorama entry on his Wikipedia page – every line that comes closer to his laurels is a slip on the track.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Wikipedia is a good source of basic information. A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media. Instagram, Snapchat, and Facebook lead young adults to various representations of cultures. Bloggers and famous people create hashtags that help to create mainstream movements.

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3 Lessons From the A-Team in Crisis Communication Planning


Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities.