Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. Wikipedia’s risk on the healthcare industry.

PR firm Sunshine Sachs called out for editing Wikipedia entries

PR Daily

The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service.

The Marketing Power of Wikipedia: 8 Tips for PR Pros


As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. Wikipedia is just plain popular. Facebook relies on Wikipedia.

How to get your company on Wikipedia

Axia PR

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page?

Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page. A Wikipedia page can really boost one’s reputation.

Wikipedia founder to PR pros: Don't edit articles

PR Daily

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

Community engagement Content marketing Owned media Social media Facebook Jackie Huba Kissmetrics WikipediaA key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. By Whitney C. Gibson.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment.

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup!

Definers Saga and the State of PR Ethics

Flack's Revenge

The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. I’m always interested in topics related to my profession, PR, and the industry we serve, technology.

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PR Golden Turkey Awards

Flack's Revenge

Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper. Burger King (@BurgerKing) April 12, 2017.

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Social Shaming a Cautionary Tale


There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time. We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous.

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

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A lesson in suspense from Harper Lee

PR Daily

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia.

Did Fox Jump the Snark? (Brief History of Fake News Fails)

Flack's Revenge

Wikipedia: Hoax played on Emulex via Fake Press Release. “Childishly written!” ” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources


Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. The concept of “fake news” is anything but novel.

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Guide for International Students: How to Use Media for Studying Abroad

PR Expanded

Wikipedia is a good source of basic information. A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world.

Multi-National Marketers Take Note: What’s Different About Canadians


Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day!

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!

3 Lessons From the A-Team in Crisis Communication Planning


Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out.

Who Is Fighting Fake News? [article]

ImPRessions - Crenshaw Communications

Any time YouTube finds a questionable piece of video content, it will add a text box linking pertinent “factual” information supplied by Wikipedia. Web 2.0 has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas.

How To Create a Simple Facebook Messenger Bot


Wikipedia discusses that ” Some chatterbots use sophisticated natural language processing (NLP) systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.”

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images


source: Wikipedia ). Raster images are stored in image files with varying formats ( source: Wikipedia ).

5 Communications Lessons From Dave Grohl & The Foo Fighters

PR Breakfast Club

2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face.

Why the WWE is a Multigenerational PR Success Story


These days, you can find them on Wikipedia. As World Wrestling Entertainment comes off yet another successful pay per view event, Money in the Bank, there are rumblings in the media that this successful entertainment company is considering a brand consolidation.

What Instagram’s New Timeline Means


Otherwise they would have to start hitting people up for money like a PBS pledge drive or the window that pops up on Wikipedia. You ’ re not going to stop using Instagram.

Google gets flak for censor-friendly search engine

PR Daily

On Twitter, many bashed Google for going against its old principles: So much for “Don’t Be Evil”: Google plans to offer censored search in China to block access to web sites like Wikipedia and BBC News ( #infosec #google #china #wikipedia #bbc ) [link].

For whom the bell tolls

Stephen Waddington

It was also criticised at the same time for anonymously editing Wikipedia pages on behalf of clients. Editing Wikipedia is forbidden by the community in any instance where there is a conflict of internet.

Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum.

7 online PR tools you can‘t work without

PR Daily

Wikipedia. Wikipedia has a bad rep in academe. Bonus points to Wikipedia Commons for hosting free high-resolution pictures. I look back to my early days as a communicator— when people referred to the internet as “The Information Superhighway” and mainly used it to host “Star Trek” fan pages—and wonder how I fooled the world into thinking I was a halfway-competent practitioner.

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What Happens When You Kiss a Bunch of Frogs?

Waxing UnLyrical

We are, apparently, the “most influential species” on our planet (according to Wikipedia, and Wikipedia knows all). What happens when you kiss a bunch of frogs? Nothing.

3 steps for avoiding plagiarism

PR Daily

Rand Paul of lifting certain sections from a Wikipedia article about a sci-fi movie called "Gattaca.". We all know that plagiarism is wrong. It was drummed into our heads in every English class we ever took, and it's a surefire way to sabotage a writing career.

So Farah, not so good Freuds

Mark My Words

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Over the next months they’ll be keeping a close eye on Farah’s Panorama entry on his Wikipedia page – every line that comes closer to his laurels is a slip on the track.

Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. We learned about it in our college courses and included it on our websites as a practice area.

8 reasons a contemporary digital newsroom improves your coverage

PR Daily

Are you tearing your hair out about that careless reporter who keeps drawing on inaccurate biographical information from Wikipedia? By upgrading your newsroom and supporting a brand journalism effort, you can improve your own messaging—and even interest more news outlets.

29 free social media tricks for nonprofits

PR Daily

Create your own Wikipedia page. Wikipedia pages can be great for social sharing and for helping manage your brand online. To create a page, go to the entry creation page at Wikipedia, and once you’ve created the entry, check back often and track any changes.