Expert insights. Personalized for you.
That’s why I elucidate the intricacies of Wikipedia in a free white paper. For freelancers, the question of how much to volunteer is ever-present. Here’s a scenario all freelancers will bump into at some point: I recently completed a project running LinkedIn ads for a client. MORE
” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists. MORE
It also places more power (or burden, potentially) in the hands of users, much in the way Wikipedia or Reddit are platforms whose communities are self-governed by users. MORE
As Wikipedia has it, ‘various fields of industry have their own specialized vocabularies, or jargon, that allow those educated within that industry to concisely convey ideas that may be confusing, misleading, or nonsensical to an outside listener.’ But if, as Wikipedia says, sci-fi writers use jargon to ‘give an impression that they know things that their readers or listeners do not’, what is its purpose in PR circles? I love technobabble in space movies. MORE
The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service. On Monday, The New York Times reported that Sunshine Sachs—an agency specializing in celebrity PR and crisis communications—paid editors to alter clients’ Wikipedia pages. Neither Bueno nor the other editors involved disclosed their conflict of interest on Wikipedia. MORE
Definitions from Merriam-Webster , Wordnik , Dictionary.com , and Wikipedia.). It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times? MORE
He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out. MORE
In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video? Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans. MORE
Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer. MORE
As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia MORE
Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization? MORE
A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm. MORE
According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors. MORE
Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree. MORE
The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. MORE
Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article. MORE
Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper. MORE
Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. This post is about the potential risks Wikipedia may present to your organization and/or industry. MORE
The confusion extends to mainstream media and sites like Wikipedia, which defines the metaverse as “a network of 3D virtual worlds focused on social connection.”. A brand strategist shares how to see through the hype—and when to make the jump. Don’t worry, you’re not late to the party. MORE
While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves. 4 tips to make your Wiki page stick. MORE
Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple. MORE
Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page. MORE
To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. Wikipedia is most concerned with reliable sources. In general, however, Wikipedia has set a fairly high burden for the deletion of most other articles. By Whitney C. Gibson. Today, no company is immune from damaging Internet posts. MORE
For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.” We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients. “My MORE
Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ). MORE
A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. How to benefit from marketing and PR strategies. MORE
You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page. MORE
Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot. While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? MORE
Ahead of beginning her new leadership role, Iskander was interviewed by The New York Times about how Wikimedia and its brands, including Wikipedia, are working to prevent the spread of misinformation on its sites. Everything on Wikipedia is cited. MORE
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem. MORE
Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember. MORE
Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth. MORE
Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. It can go by various names. IP (short for intellectual property). Or proprietary tech. MORE
Definitions courtesy of Wikipedia.) Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood. MORE
Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down. MORE
That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results. MORE
Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. MORE
How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season! MORE
I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it. MORE
Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. It can also be a frustration for organizations and companies who need to ensure their content is accurate. MORE
Wikipedia Related Topics 
Ishmael's Corner
JUNE 9, 2021
The post Time Magazine Journalist Points to Wikipedia as Proof of Fact appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications.
Solo PR Pro
MARCH 2, 2021
Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim.
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PR Daily
MAY 31, 2019
That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.
Axia PR
NOVEMBER 7, 2021
Wikipedia articles are edited by volunteer contributors and are meant to have a neutral point of view. There are companies that hire public relations (PR) professionals to edit Wikipedia pages and ethical ways to make changes to a Wikipedia article.
Axia PR
OCTOBER 20, 2021
Wikipedia can be a blessing for many people as they seek information and conduct research. Many companies ask their PR firm to write Wikipedia articles on their behalf. It can also be a frustration for organizations and companies who need to ensure their content is accurate.
David PR Group
AUGUST 22, 2019
Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember.
PR Daily
JUNE 23, 2015
The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service. On Monday, The New York Times reported that Sunshine Sachs—an agency specializing in celebrity PR and crisis communications—paid editors to alter clients’ Wikipedia pages. Neither Bueno nor the other editors involved disclosed their conflict of interest on Wikipedia.
PR Daily
JULY 23, 2015
A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm.
PR Daily
JUNE 13, 2016
Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.
Axia PR
MARCH 2, 2018
A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. How to benefit from marketing and PR strategies.
Melissa Agnes
MARCH 31, 2015
Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. When building up your online reputation, it’s a good thought to have a Wikipedia page, but there are rules involved with having it created. This post is about the potential risks Wikipedia may present to your organization and/or industry.
|
Where the Fishermen Ain't
JUNE 13, 2014
PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem.
Axia PR
MARCH 7, 2018
You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page.
Axia PR
MAY 8, 2019
While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves. 4 tips to make your Wiki page stick.
PR in High Definition
APRIL 25, 2022
Researchers in Denmark studied a range of media types; from movie ticket purchasing habits, popular books, Tweets, as well as Wikipedia attention time. Those doing a deep dive on Wikipedia are engaged for far longer.
Stephen Waddington
APRIL 14, 2019
Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple.
Onclusive
OCTOBER 28, 2021
According to Wikipedia, ESG is an evaluation of a firm’s collective conscientiousness for social and environmental factors.
Melissa Agnes
JUNE 17, 2014
To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. Wikipedia is most concerned with reliable sources. In general, however, Wikipedia has set a fairly high burden for the deletion of most other articles. By Whitney C. Gibson. Today, no company is immune from damaging Internet posts.
Flack's Revenge
MAY 1, 2015
Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.
Flack's Revenge
APRIL 20, 2017
Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth.
PR Daily
MARCH 25, 2021
Definitions from Merriam-Webster , Wordnik , Dictionary.com , and Wikipedia.). It’s been a hundred years since these words were part of the everyday American lexicon. Do any of these old sayings deserve a closer look in modern times?
PR Daily
JANUARY 26, 2021
It also places more power (or burden, potentially) in the hands of users, much in the way Wikipedia or Reddit are platforms whose communities are self-governed by users.
Shift Communications
FEBRUARY 20, 2019
Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot. While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research?
Flack's Revenge
DECEMBER 7, 2020
Going back even earlier, Coca Cola famously guarded its secret formula, as described in Wikipedia : The Coca-Cola Company ‘s formula for Coca-Cola syrup…, is a closely guarded trade secret. It can go by various names. IP (short for intellectual property). Or proprietary tech.
Melissa Agnes
OCTOBER 3, 2014
How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!
PR Daily
MAY 14, 2019
Definitions courtesy of Wikipedia.) Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood.
Flack's Revenge
NOVEMBER 23, 2016
” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.
PR Daily
FEBRUARY 6, 2015
He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out.
PR Daily
MAY 11, 2019
In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video? Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans.
PR Daily
AUGUST 9, 2021
That’s why I elucidate the intricacies of Wikipedia in a free white paper. For freelancers, the question of how much to volunteer is ever-present. Here’s a scenario all freelancers will bump into at some point: I recently completed a project running LinkedIn ads for a client.
PR Daily
APRIL 13, 2017
Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.
PR Daily
JANUARY 24, 2022
The confusion extends to mainstream media and sites like Wikipedia, which defines the metaverse as “a network of 3D virtual worlds focused on social connection.”. A brand strategist shares how to see through the hype—and when to make the jump. Don’t worry, you’re not late to the party.
PR Daily
NOVEMBER 18, 2020
For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.” We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients. “My
Reputation Us
JULY 26, 2019
Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization?
Polaris
JUNE 30, 2015
Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.
PR Daily
SEPTEMBER 24, 2021
Ahead of beginning her new leadership role, Iskander was interviewed by The New York Times about how Wikimedia and its brands, including Wikipedia, are working to prevent the spread of misinformation on its sites. Everything on Wikipedia is cited.
PR Daily
SEPTEMBER 24, 2021
Artificial intelligence promises to dramatically change the way PR pros measure their campaigns. Here’s what the technology now allows—and where it is headed.
Rock the Status Quo
OCTOBER 2, 2014
I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it.
Flack's Revenge
JUNE 13, 2019
Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ).
Mark My Words
FEBRUARY 10, 2021
As Wikipedia has it, ‘various fields of industry have their own specialized vocabularies, or jargon, that allow those educated within that industry to concisely convey ideas that may be confusing, misleading, or nonsensical to an outside listener.’ But if, as Wikipedia says, sci-fi writers use jargon to ‘give an impression that they know things that their readers or listeners do not’, what is its purpose in PR circles? I love technobabble in space movies.
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