After touting Wikipedia image campaign, North Face quickly apologizes

PR Daily

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. Wikipedia editors quickly took down the images.

So you want a Wikipedia page?

David PR Group

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people.

PR firm Sunshine Sachs called out for editing Wikipedia entries

PR Daily

The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service.

How to get your company on Wikipedia

Axia PR

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page?

Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page. A Wikipedia page can really boost one’s reputation.

Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. Wikipedia’s risk on the healthcare industry.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers.

How to create a Wikipedia page that passes the notability test

Axia PR

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. 4 tips to make your Wiki page stick.

The Marketing Power of Wikipedia: 8 Tips for PR Pros

MaccaPR

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. Wikipedia is just plain popular. Facebook relies on Wikipedia.

Why isn’t my company listed on Wikipedia?

Axia PR

You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page.

Online engagement is terrific, but don’t under-estimate the value of lurkers

PR Warrior

Community engagement Content marketing Owned media Social media Facebook Jackie Huba Kissmetrics WikipediaA key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

Letter from 30,000 feet: airplane mode

Stephen Waddington

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias.

Farage in reverse ferret: Brexit Party won't contest Tory seats

Stephen Waddington

Image credit: Wikipedia. The Brexit Party will not stand candidates in seats won by Conservative Party candidates in 2017.

How to Research Industry Trends Hassle-Free

Shift Communications

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research?

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. By Whitney C. Gibson.

It’s the End of the Truth as we Know it – is PR fine?

Flack's Revenge

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment.

Corrections: You get one shot in the modern media environment

Stephen Waddington

Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC.

The surprising origins of brand names

PR Daily

Definitions courtesy of Wikipedia.) Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day.

Brand 171

Our collective attention span is shrinking—and you can blame social media

PR Daily

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video?

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper. Burger King (@BurgerKing) April 12, 2017.

Google 121

News planning, tools and workflow to build an editorial calendar

Stephen Waddington

Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation.

Tools 253

A lesson in suspense from Harper Lee

PR Daily

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia.

Social Shaming a Cautionary Tale

TrendKite

There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time. We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous.

PR Golden Turkey Awards

Flack's Revenge

Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.

The Internet Killed these 4 Words for Me

Flack's Revenge

Let’s face it, things have gotten weird with the Internet lately (and all things related – like the Web, apps, and social media). We used to have a great thing going! Now, Internet, you’ve become clingy, stalkerish, irrational, and carelessly share my personal info.

A PRs guide to Google’s new follow vs no-follow rules

The Resolution Blog

If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. SEO is a complicated demon to get you head around.

Google 156

#CrisisRoundup of Awesome Links: Week of September 29, 2014

Melissa Agnes

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup!

Public Relations

Reputation Us

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization?

6 resources to inspire content

PR Daily

Random Wikipedia article. A great idea can boost brand awareness and your bottom line, but finding one can be a grind. These sources could provide you with inspiration for your next blog post, tweet or video. Inspiration doesn’t come from staring at a blank page.

Did Fox Jump the Snark? (Brief History of Fake News Fails)

Flack's Revenge

Wikipedia: Hoax played on Emulex via Fake Press Release. “Childishly written!” ” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.

Demonyms find their place in our lexicon and across the country

PR Daily

A Wikipedia article on state demonyms notes that all those words have been used to describe someone from the Bay State. Wikipedia has several articles, however, that provide lists of standard demonyms.

10 exercises to shake off the writing doldrums

PR Daily

Example from Wikipedia. ). When you’re struggling to find the right words, sometimes it helps to think outside the box. Here are some ways to unblock your creative flow. This article originally appeared on PR Daily in May of 2018. Having trouble coming up with the right words?

Why Facebook & Google Can’t Afford to Legitimize Fake News Sources

Cision

Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. The concept of “fake news” is anything but novel.

Google 220

5 lessons from Sunny Delight’s ‘depressed’ tweet

PR Daily

Marketers for Pornhub, BarkBox, Wikipedia, Healthline, Jack in the Box, Fearless Records and e-sports team San Francisco Shock offered tissues, pictures of dogs, advice, songs and more: Can I offer you a tissue? — Wikipedia (@Wikipedia) February 4, 2019.

What is a Thought Leader and Do You Want to be One?

David PR Group

Source: Wikipedia, which coincidentally can help you become one. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page.

Definers Saga and the State of PR Ethics

Flack's Revenge

The industry has set some guidelines, as explained in this Wikipedia article , which includes PRSA’s take. I’m always interested in topics related to my profession, PR, and the industry we serve, technology.

Ethics 170

Multi-National Marketers Take Note: What’s Different About Canadians

Polaris

Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day!

3 Lessons From the A-Team in Crisis Communication Planning

Cision

Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out.

How to respond when you go viral for all the wrong reasons

PR Daily

This is the story of how we handled a crisis that tested every aspect of our planning and training—and one of the handful of things I’ve worked on in my career that has its own Wikipedia page.

Viral 167