PR Daily

MAY 31, 2019

That’s because the agency gamed Wikipedia by replacing the photos for several popular tourist destinations, including Huayna Picchu in Peru and Guarita State Park in Brazil, with product-placement images. The Guardian reported : In April, the ad agency Leo Burnett Tailor Made, filled Wikipedia entries of Brazilian landmarks with professional shots featuring the brand, with the intention of causing Google to display the same images in the top few search results.

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David PR Group

AUGUST 22, 2019

Wikipedia remains a subject of great interest in PR and marketing circles. The site continues to confound even the most experienced marketers as Wikipedia’s notorious editors work hard (and even neurotically) to avoid being manipulated by marketing people. Wikipedia is both a search engine darling and a status symbol for individuals and companies. If you would like a personal Wikipedia page or one for your business, here are a few things to remember.

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Wikipedia Newspapers Reputation How To 45

PR Daily

JUNE 23, 2015

The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service. On Monday, The New York Times reported that Sunshine Sachs—an agency specializing in celebrity PR and crisis communications—paid editors to alter clients’ Wikipedia pages. Neither Bueno nor the other editors involved disclosed their conflict of interest on Wikipedia.

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Wikipedia Employee Web Crisis Communications 131

PR Daily

JULY 23, 2015

A couple times a year, a story will emerge whose headline (with some variation) reads, “PR firm makes changes on client’s Wikipedia page.”. Wikipedia founder Jimmy Wales has addressed this practice with The Huffington Post. If a PR pro sees a discrepancy on a client’s page, he or she should reach out to Wikipedia via email with an edit. The New York Times published a few examples of this last month. It’s embarrassing for the client, and it’s embarrassing for the PR firm.

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Wikipedia Interviews Community Examples 131

PR Daily

JUNE 13, 2016

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. But a new book by Wikipedia expert Mike Wood, Wikipedia as a Marketing Tool: How to reap the marketing benefits of Wikipedia , makes a compelling case not to go near Wikipedia when your client’s reputation is on the line. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page.

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Wikipedia Reputation Google Writing 95

Axia PR

MARCH 2, 2018

A Wikipedia article is an effective way to spread the word about your company and keep people informed about it. And, Google often uses Wikipedia summaries at the top of its search results, which is great coverage for your company. So, how exactly does one get a Wikipedia page? There are several tough guidelines you must comply with before moderators will allow your company to appear on Wikipedia. How to benefit from marketing and PR strategies.

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Wikipedia Guidelines Company Google 48

Where the Fishermen Ain't

JUNE 13, 2014

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers. The topic: PR’s oft-contentious, well-publicized relationship with Wikipedia. In fact, one of the most annoying things someone can do on Wikipedia is engage in argumentum ad Jimbonem.

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Wikipedia Agency Ethics Reddit 36

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. All jokes aside, Wikipedia does have a distinct influence on the business community. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia

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Wikipedia Ethics Agency Survey 73

Axia PR

MAY 8, 2019

While the task of creating a Wikipedia page for your company might be daunting, having Wikipedia deem your page notable is the real struggle. Notability guidelines are possibly the most subjective part of Wikipedia. There are several rules of thumb to follow to ensure your Wikipedia page stays up and gets the attention it deserves. 4 tips to make your Wiki page stick.

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Wikipedia Guidelines Company How To 48

Axia PR

MARCH 7, 2018

You may have noticed that many companies are achieving online success and recognition from Wikipedia, and you may wonder why your company isn’t listed. Not too long ago, Wikipedia had a questionable reputation and often contained many factual errors. Now, Wikipedia for business has become an effective part of marketing, branding and converting customers. 3 important requirements that you must meet to have a Wiki page.

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Wikipedia Company Reputation Meeting 48

PR Warrior

AUGUST 26, 2017

Community engagement Content marketing Owned media Social media Facebook Jackie Huba Kissmetrics WikipediaA key metric used in today’s world of social media and online communications is engagement. And for good reason. Engaging our key target audience communities – customers, constituents and stakeholders, influencers etc – is critical. It means that in a sea of noise, at least people are taking notice of your brand. Let’s face it, cutting through… MORE.

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Wikipedia Community Facebook Content Marketing 256

Stephen Waddington

APRIL 14, 2019

Wifi in the sky, fake news toolkit, Wikipedia’s gender bias, ethics of AI manipulation, marketing and PR measurement, and farewell social for Lush. Challenging Wikipedia’s gender bias: 90% of editors are male David B. Grinberg called out Wikipedia this week for gender bias. I flippantly suggested to Grinberg that he should call it out to Wikipedia editors on the Talk Page but quickly learnt that it isn’t that simple.

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Wikipedia Ethics Case Study Google 68

Shift Communications

FEBRUARY 20, 2019

Wikipedia Top 25 Report. Wikipedia Top 25 Report. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. While Google News is more malleable and can be filtered by industry, categories, or certain key terms, Wikipedia’s should be seen more as a cultural trend snapshot. While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research?

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Industry Trends Wikipedia Data-Driven PR 114

PR Daily

NOVEMBER 18, 2020

For example, when a Wikipedia prospect contacts me, I ask for half-a-dozen links that document his “ notability.” We’ve all become more familiar with the IT department during WFH, and these crucial team members can offer some sage advice to PR pros engaging their clients. “My

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Wikipedia Engineering Google Examples 114

Melissa Agnes

JUNE 17, 2014

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. Wikipedia is most concerned with reliable sources. In general, however, Wikipedia has set a fairly high burden for the deletion of most other articles. By Whitney C. Gibson. Today, no company is immune from damaging Internet posts.

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Wikipedia Policies Report Engineering 173

Flack's Revenge

MAY 1, 2015

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector. As I wrote on this blog , research has shown that Regulation FD can be harmful. But others may not agree.

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Wikipedia Financial Study Course 167

Flack's Revenge

APRIL 20, 2017

Flipboard CEO Josh Quittner wrote about our loss of innocence, in the story The Truth about Fake News : When Wikipedia started to take off… I believed that finally, the world was racing toward one, glorious kumbaya moment. With the Internet being driven to every corner of the globe — and one Wikipedia for all — at last we would have a universally agreed upon baseline for Truth.

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Wikipedia Ethics Web Education 146

PR Daily

MAY 14, 2019

Definitions courtesy of Wikipedia.) Many common company names once started as acronyms for longer—sometimes cheeky—organization monikers. Do you know where these brand names come from? Consumers are exposed to anywhere from 4,000 to 10,000 brand mentions per day. Yet when it comes to the brands you are most familiar with, you might not know the simplest things about them. Consider M&Ms. They’re the small chocolate candy many consumers have eaten since childhood.

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Wikipedia Brand Branding Insurance 131

PR Daily

FEBRUARY 6, 2015

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia. Each week, Evan Peterson rounds up stories from across the Web that scribes of all stripes should check out.

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Wikipedia Hotels Writing Software 124

PR Daily

APRIL 13, 2017

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. But within hours of the ad’s release — and humorous edits to the Whopper Wikipedia page by mischievous users — tests from The Verge and BuzzFeed showed that the commercial had stopped activating the device. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper.

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Google Wikipedia Privacy Radio 91

TrendKite

NOVEMBER 10, 2015

There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time. We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous. If Dr. Palmer had shot Cecil the Lion in 1996, we wouldn’t know a thing about it. Those days are over. Internet justice in 2015 is swift and merciless. Brand Management Social Monitoring

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Wikipedia Writing Brand Branding 52

PR Daily

MAY 11, 2019

In addition, they gathered years of data from Google Trends, Reddit and Wikipedia. Twitter trending topics lose luster more quickly, book readership is down and … and … and… hey, did you see that new baby otter video? Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans.

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Social Media Wikipedia Reddit Study 120

Melissa Agnes

OCTOBER 3, 2014

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!

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Wikipedia Privacy Fashion Government 146

Flack's Revenge

NOVEMBER 23, 2016

” Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme. Their November 18 episode focused on Turkey Pardons. Hosts Greg Kot and Jim DeRagotis absolved popular bands that were low on critics’ lists.

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Wikipedia Reputation Crisis Management Customer Service 186

Reputation Us

JULY 26, 2019

Wikipedia defines public relations (PR) as the practice of deliberately managing the spread of information between an individual or an organization (such as a business, government agency, or a nonprofit organization) and the public. What does PR mean to your organization?

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Publicity Wikipedia Nonprofit Training 60

Flack's Revenge

JUNE 13, 2019

Now I’m afraid I’m starting to sound like cranky old dude… “Sonny, when I was young…” Seriously, the kids think they invented things like content and influencer marketing – but these staples existed long before the online world (one of the early examples of the former was the Michelin Guide, which promoted travel and sold tires in 1900, as explained in the Wikipedia definition ).

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Wikipedia Travel Web Instagram 131

Polaris

JUNE 30, 2015

Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day! July 1st is the day we celebrate the founding of our great country 147 years ago—and friends gather in our backyard for our annual rib-fest. As you read this post, I’m either filling a cooler with beer, making some last-minute butter tarts , or dancing to Rush as the day winds down.

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Wikipedia Marketing Travel Government 130

Stephen Waddington

NOVEMBER 7, 2019

Image credit: Wikipedia. If you make a mistake in a live media interview correct it and apologise as quickly as possible. Jacob Rees-Mogg said that residents of Grenfell Tower should have ignored the advice of the fire brigade in an interview on Monday with Nick Ferrari on LBC. 72 people died in the tower block fire in West London in June 2017. Rees-Mogg is a Cabinet Minister and Leader of the House of Commons. He has been the Member of Parliament for North East Somerset since 2010. "If

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Wikipedia Interviews Report Blogging 86

PR Daily

FEBRUARY 6, 2019

Marketers for Pornhub, BarkBox, Wikipedia, Healthline, Jack in the Box, Fearless Records and e-sports team San Francisco Shock offered tissues, pictures of dogs, advice, songs and more: Can I offer you a tissue? — Wikipedia (@Wikipedia) February 4, 2019. During the Super Bowl, the beverage brand’s social media manager tweeted, ‘I can’t do this anymore.’ Many brand managers piled on as the conversation grew—with mixed reactions.

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Wikipedia Sports Viral Twitter 122

Rock the Status Quo

OCTOBER 2, 2014

I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum. Doing the mad happy dance when Phoenix sidewalks don’t melt your shoes, oh, yeah. Loving it.

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Wikipedia Pitching Fashion System 170

David PR Group

FEBRUARY 22, 2019

Source: Wikipedia, which coincidentally can help you become one. And if you do it right, you can see big opportunities like paid speaking engagements, a book deal or even that Wikipedia page. When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. My young PR guy brain believed it to be a euphemistic term for being influential, or a concept bandied about primarily in MBA classrooms.

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Wikipedia Interviews How To Groups 50

PR Daily

MAY 28, 2019

Example from Wikipedia. ). When you’re struggling to find the right words, sometimes it helps to think outside the box. Here are some ways to unblock your creative flow. This article originally appeared on PR Daily in May of 2018. Having trouble coming up with the right words? Unable to string more than a few sentences together? Perhaps your brain needs a workout. Consider trying out a new writing exercise: constrained writing.

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Exercises Writing Wikipedia Examples 116

Melissa Agnes

OCTOBER 3, 2014

How to Successfully Submit Your Article to Wikipedia. Wikipedia tends to prove a frustrating challenge to many. And yet it’s important to have a Wikipedia page that reveals accurate and timely information. Welcome to this week’s #CrisisRoundup! The summer is officially over and Autumn is in full swing. That’s fine by me as it’s my favorite season!

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Wikipedia Privacy Fashion Government 100

The Resolution Blog

NOVEMBER 8, 2019

If this is the case, we might start seeing some big shifts in visibility, particularly if Google starts counting links from the likes of Wikipedia or the Daily Mail. SEO is a complicated demon to get you head around. For PRs, the most important thing to know is that links from the coverage you achieve play an important role in determining where a website ranks in the search engines. Of course, it’s not the only contributing factor to a website’s rank.

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Google Wikipedia Web SEO 120

NewsWhip

JULY 14, 2020

This is particularly true on digital channels where the impact of old media articles in search engines or user-generated content like blogs and Wikipedia may not have moved on from a previous issue and could impact future media coverage. . We recently had the chance to sit down with Darika Ahrens, who is the Digital Director at ENGINE MHP.

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Case Study Data Public Affairs Study 110

Cision

NOVEMBER 6, 2017

Recently, the social media giant roped in the assistance of Wikipedia , a well-monitored news resource, as well as 133,540 moderators in an effort to reduce the instances of fake news on Facebook. Bringing in the public to flag concerning articles, as well as providing an information button to view the Wikipedia description of the publisher, may help Facebook users better discern between authentic and fake news, and reduce instances of it popping up in news feeds.

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Google Facebook Wikipedia Newspapers 189

Mark My Words

JUNE 29, 2015

Read the opening paragraphs of athlete Mo Farah’s Wikipedia page and you’ll be confronted bya roll call of records sufficient to fill the sports category of several Trivial Pursuit decks. Over the next months they’ll be keeping a close eye on Farah’s Panorama entry on his Wikipedia page – every line that comes closer to his laurels is a slip on the track.

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Wikipedia Print Sports Crisis Management 83

Stephen Waddington

OCTOBER 18, 2018

Crowdsourced sources of forward planning data include Wikipedia. News planning is an important PR technique. Here’s a process, tools and forward planning data to help build a news or editorial calendar. A news calendar is used to coordinate announcements within an organisation. It’s an important process document for a PR team that sets priorities between different announcements and ensures there are no clashes. It’s a form of workflow borrowed from a media newsroom.

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Tools Wikipedia Banking Web 177

PR Expanded

MAY 14, 2018

Wikipedia is a good source of basic information. A Guest Post By Liza Vozjakova, American University Student, PR Expanded Blog Post Winner. A lot of people in different countries use the Internet in order to look at different places in the world. The pictures of foreign places are now spread all over social media. Instagram, Snapchat, and Facebook lead young adults to various representations of cultures. Bloggers and famous people create hashtags that help to create mainstream movements.

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Study Internal International Wikipedia 157

Cision

JULY 13, 2015

Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out. The plans, however, always feature a constant set of characters. They have defined roles and responsibilities.

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Crisis Communications Crisis Communications Wikipedia 232