Does Wikipedia Present Risk to your Organization or Industry?

Melissa Agnes

Wikipedia , “the world’s most successful online encyclopedia.” There are rules to keep each Wikipedia page “by the people” and not prejudicially written by the person. Wikipedia’s risk on the healthcare industry.

On Today’s Multi-Agency Wikipedia Statement

Where the Fishermen Ain't

PR Leaders Today Affirm a Commitment to Abide by and Evangelize Wikipedia Community Norms. Last February, William Beutler , principal of Beutler Ink and publisher of The Wikipedian , convened a meeting of digital leaders from multiple agencies, as well as notable Wikipedia volunteers.

Don't use Wikipedia to repair your client’s online reputation

PR Daily

Wikipedia! Yes, Wikipedia seems like the obvious place to turn, and I will explain why. Since Wikipedia pages outrank other pages on almost every topic, reputation rescuers immediately think of creating a Wikipedia page. A Wikipedia page can really boost one’s reputation.

PR firm Sunshine Sachs called out for editing Wikipedia entries

PR Daily

The album, titled “Babywoman,” was a “critical and commercial failure,” according to the model’s Wikipedia entry. That is, until her PR firm removed the criticism, violating Wikipedia’s terms of service.

The Marketing Power of Wikipedia: 8 Tips for PR Pros


As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Wikipedia is a permanent part of our public culture. Wikipedia is just plain popular. Facebook relies on Wikipedia.

Multi-National Marketers Take Note: What’s Different About Canadians


Drawn from impeccable online sources, including BuzzFeed, Huffington Post, Wikipedia and Tumblr, these facts and stats will astound you. Source: Wikipedia . Happy Canada Day!

Internet Defamation: How Executives Can Handle Disparaging Online Content

Melissa Agnes

To illustrate this, I wanted to use the example of two unique websites, Ripoff Report and Wikipedia. Meanwhile, false information about you may also be posted on Wikipedia, whether in articles about you or your company. Wikipedia. By Whitney C. Gibson.

Social Shaming a Cautionary Tale


There certainly wouldn’t be a Wikipedia page about it.) Once there was a simpler time. We lived in a world where you could do, say or write something likely to be considered offensive, insensitive, or just dumb and only a very few people would know about it unless you were already famous.

PR Golden Turkey Awards

Flack's Revenge

Wikipedia attributes the phrase to a 1981 Mel Brooks movie, History of the World. I thought I’d bring back a feature this year that I haven’t done in awhile – my PR Golden Turkey Awards. Sound Opinions, one of my favorite podcasts inspired this year’s theme.

What Goes in an Annual PR plan


But my old boss’s plans were like falling into the internet; you could have a map, a calendar, an atlas, wikipedia, and a cat video to explain it all to you.

Trick or Tweet? The Damage of TMI

Flack's Revenge

Yes, it does, according to technology activists (and Steward Brand, who coined the phrase; see Wikipedia). So, does information really want to be free? It does if you are an insider trading apologist or fair disclosure objector.

10 Ways to Improve Your Social Media Small Talk


Wikipedia says that “ small talk is a bonding ritual and a strategy for managing interpersonal distance …. When you and I meet for the first time, we’re probably not going to talk about politics, religion or anything remotely controversial.

Don’t Click ‘Publish’! 6 Best Practices for Optimizing Images


source: Wikipedia ). Raster images are stored in image files with varying formats ( source: Wikipedia ).

Brand Ambassadors, Brand Advocates: These Programs Aren’t Easy!

Rock the Status Quo

Even Wikipedia incorrectly redirects a search for “brand advocate” to the “brand ambassador” page. Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. What is the difference between a brand ambassadors, brand advocates and just an online community?

Brand 67

5 Communications Lessons From Dave Grohl & The Foo Fighters

PR Breakfast Club

2) Stand up for what you believe in: Wikipedia edits, tasteless newsbait pitches, etc. I’m surprised it’s taken me this long to write this post, but what actually inspired it was a comment by the fantastic Jason Mollica over on the book of face.

How To Use your Brand Values to Prevent a Crisis

Melissa Agnes

” [Reference: Wikipedia ] The opposite affect. Your values are what connect you on a profound level with your audience, your stakeholders. Go back on your values and you’ll find yourself in a crisis.

Time for PR to Take Back Reputation Management

David PR Group

If you don’t believe me, ask Wikipedia (cue groans.) As an old-school public relations consultant, I remember the days when “reputation management” was strictly a PR term. We learned about it in our college courses and included it on our websites as a practice area.

How To Create a Simple Facebook Messenger Bot


Wikipedia discusses that ” Some chatterbots use sophisticated natural language processing (NLP) systems, but many simpler systems scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.”

3 Lessons From the A-Team in Crisis Communication Planning


Images: Wikipedia , Terry Robinson (Creative Commons). “I love it when a plan comes together,” says Hannibal. But his plans seem last minute, thrown-together responses to crises. Are they? At first glance, they appear to be. Hannibal’s plans seem rushed, not planned or thought out.

Ocean Marketing's Emails Are NOT a PR Fail

Bad Pitch Blog

Customer service, according to Wikipedia , " is the provision of service to customers before, during and after a purchase." Yes, the author of Ocean Marketing''s email exchange turned meme is an idiot -- at best. But is this a public relations mistake or is this a customer service mistake?

How To Deal With Negative Reviews: Five Things to Consider

Melissa Agnes

Photo credit: Carrot and stick – Wikipedia. If you’re a business owner in 2014, it’s doubtful that you’ve not been affected by online reviews – whether positively, negatively, or both.

Burger King hacks Google Home devices to market its Whopper

PR Daily

Google,” the Google Home device beside the TV in the video lit up, searched the phrase on Wikipedia and stated the ingredients. Burger King recently tweeted this: The key to success is believing in yourself. Especially when you want a Whopper. Burger King (@BurgerKing) April 12, 2017.

Why PR pros must own reputation management

PR Daily

Here’s how Wikipedia defines reputation management: Reputation management refers to influencing and controlling an individual's or business's reputation. “Reputation management” was once strictly a PR term.

What You Don’t Know About Malaysia Airlines and How They’ve Handled the Crisis of Flight MH370

Melissa Agnes

After Penerbangan Malaysia Berhad the second-largest shareholder is Khazanah Nasional, which holds 17.33% of the share (source: Wikipedia). By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team.

7 online PR tools you can‘t work without

PR Daily

Wikipedia. Wikipedia has a bad rep in academe. Bonus points to Wikipedia Commons for hosting free high-resolution pictures. I look back to my early days as a communicator— when people referred to the internet as “The Information Superhighway” and mainly used it to host “Star Trek” fan pages—and wonder how I fooled the world into thinking I was a halfway-competent practitioner.

A lesson in suspense from Harper Lee

PR Daily

He''s a well known and polarizing figure in the Wikipedia editing community for his borderline mad obsession with "comprised of" in Wikipedia articles. He''s written a 6,000 word essay on "comprised of" and built a software program designed to detect and fix uses of it on Wikipedia.

The Field of Emergency Management: Why It Is Not A Profession

Melissa Agnes

1 (Printed in Wikipedia, “Lorne M. By Dr. Thomas D. Phelan. Editor’s note: This blog post merely touches on an interesting and important discussion I had with Dr. Tom on The Crisis Intelligence Podcast. I invite you to listen to our full discussion here , or on iTunes or Stitcher.

How to Get On in New Communications: Be Nice


An example of a hero of free authority: Jimmy Wales of Wikipedia.” You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts.

29 free social media tricks for nonprofits

PR Daily

Create your own Wikipedia page. Wikipedia pages can be great for social sharing and for helping manage your brand online. To create a page, go to the entry creation page at Wikipedia, and once you’ve created the entry, check back often and track any changes.

Start Collecting Those 2015 Editorial Calendars, PR Peeps

Rock the Status Quo

I find the Wikipedia pages particularly useful for bookmarking lists of commemorative days and commemorative months. It’s officially fall! You know what that means? Guzzling uber-fattening pumpkin lattes at a thousand calories a pop, yes. Dusting off Halloween decorations, um hum.

How to Deal with Harmful, Possibly Defamatory Yelp Reviews

Melissa Agnes

On its “ FAQ ” page, Yelp warns uses of potential legal consequences for posting false information, while hyperlinking to the Wikipedia entry for “libel.” By Whitney C. Gibson.

28 Observations from 28 Months as a Solo PR


Spot on, Wikipedia. In 2014, a whopping 581,000 businesses started up in the UK. One of them was me, Zude PR. According to Bloomberg , a staggering 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

Why Do People Believe ‘Alternative Facts’?

Doktor Spinn

” Bonus tip: Make sure to check out Wikipedia’s editorial venture — Wikitribune. 15 years in PR has taught me a thing or two about spin.

Cognitive biases every communicator should know

PR Daily

It and Wikipedia’s List of Cognitive Bias are good resources for gauging how those tendencies affect communications. Cognitive biases affect the way people process information and make decisions. Understanding them helps us address four problems: Too much information. Not enough meaning.

A defense of publicists

PR Daily

Wikipedia defines a publicist as "a person whose job it is to generate and manage publicity for a public figure, especially a celebrity, a business, or for a work such as a book, film or album.”. Recently I sat across from some restaurant “publicists” at a dinner.

Reverse Engineering: It’s for PR Pros, Too

Shift Communications

Wikipedia. Reverse engineering : the process of extracting knowledge or design information from anything man-made and reproducing it or reproducing anything based on the extracted information.

Public relations in 2018

Stephen Waddington

Wikipedia continues to grow as a global knowledge resource. Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. They’re not so much predictions as a work in progress. This is an article and deck about the outlook for public relations and social media in 2018. It’s based on insight from my day job working at Ketchum and incorporates crowdsourced feedback to an initial draft.

Preview of my PRSA Talk, "Hacking Public Relations"

Where the Fishermen Ain't

This is to say nothing of the subsystems for crisis management or Wikipedia engagement. . Wikipedia is another topic about. On the other, only through an open-source ethos can something like Wikipedia even exist.

Did Fox Jump the Snark? (Brief History of Fake News Fails)

Flack's Revenge

Wikipedia: Hoax played on Emulex via Fake Press Release. “Childishly written!” ” “A disgrace” These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.

5 ways to master media relations

PR Daily

Wikipedia defines media relations as “working with media for the purpose of informing the public of an organization's mission, policies and practices in a positive, consistent and credible manner.”. When I was in college, I had a part-time job as a restaurant server.