Pinterest Marketing in 2020: Selling on Pinterest

Ronn Torossian

While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest. The post Pinterest Marketing in 2020: Selling on Pinterest appeared first on. With so many social media platforms around, what’s a brand to do and focus on when it comes to advertising and marketing?

How to tap the power of Pinterest

PR Daily

Often forgotten in articles covering social media is the third most popular platform, Pinterest. According to social media speaker and author Peg Fitzpatrick, more than a third of people prefer searching on Pinterest over Google. Pinterest strategy.

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Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. 2018 Engagements to Holiday Trends Content on Pinterest.

6 Tips to Become a Pinterest PR Pro

Cision

Pinterest has evolved a lot in the past few weeks. Why should your brand be on Pinterest? Sales messages and overt PR announcements don’t and won’t work on Pinterest. Leave it at home when planning PR activities for Pinterest. Most brands now have boards on Pinterest, but they often drive purchases—and pins—through peer influence. Target , for example, has worked with top Pinterest users to curate “collections.”.

Using Pinterest to Grow Your Business

Ronn Torossian

Pinterest has been around for quite a while now, at least in terms of a social media platform. The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] 5WPR Brand PR Public Relations Ronn Torossian Social Media

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The Verge reported : Pinterest, which launched in 2010, primarily makes money by attracting advertisers to its platform, where users create boards in which they self-identify their interests and through which advertisers can try and sell them products. The New York Times reported : Pinterest’s filing reported that the company had lost $63 million in 2018.

Pinterest launches 'marketing developer program'

PR Daily

Pinterest is upping its game for brands with tools aimed at making marketers’ lives easier. has a theory as to why Pinterest would launch such a program: More marketers publishing more pins means more opportunities for Pinterest to make money by getting those marketers to pay to promote their pins across the social network. Pinterest is also starting to test a way for advertisers in the U.S.

6 steps for using Pinterest to advance your small business

Agility PR Solutions

Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers. The post 6 steps for using Pinterest to advance your small business appeared first on Agility PR Solutions.

How to use Pinterest for PR

Muck Rack

How to use Pinterest for PR

6 Pinterest PR Secrets To Drive Conversions

Social PR Chat

Social media posts that include images generate higher engagement , so it’s not surprising that image-centric platforms such as Pinterest and Instagram are getting the attention of online retailers. Pinterest, in particular, is perfectly set up for businesses to drive traffic and increase conversion. They’re also disproportionately using Pinterest to plan for these moments. Pinterest help consumers make purchasing decisions on these top categories.

Pinterest opens to third-party apps

PR Daily

In an effort to compete for brands’ and fans’ affections, Pinterest has opened its application program interface to all third-party tools. Earlier this summer, Pinterest opened its API to a select group of developers, which led to integrations with companies like Polyvore, IFTTT and Topshop. But now all developers will have a chance to integrate Pinterest into their websites and applications without the need for prior approval.

Pinterest releases its 2016 diversity goals

PR Daily

Pinterest is making strides towards fixing Silicon Valley’s workplace diversity problem—a move that could garner some positive PR. Pinterest’s blog post states that though many organizations publicly share their workforce data, not much progress in increasing diversity has been made. Here are its goals, as listed in Pinterest’s blog: · Increase hiring rates for full-time engineering roles to 30 [percent] female. Looking at the numbers below, Pinterest has a long way to go.

Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Share the Pinterest love. Don’t forget to include a link to your Pinterest board! Before you start your Pinterest efforts, connect your business Pinterest account to your website so you can track how much extra “oomph” Pinterest added to your campaign.

5 News Outlets to Follow on Pinterest

TrendKite

Publications using Pinterest have a unique opportunity to reach readers — and stay with them as readers pin their content

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Pinterest and Instagram: What are the differences?

How PR pros can use Pinterest

PR Daily

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. They’re looking for ideas and products—everything from recipes to home decor to pet grooming tips to travel itineraries—and bookmarking them on their personal Pinterest boards. So how do you use Pinterest for your PR efforts?

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. Meanwhile, Pinterest seems to have found the secret sauce in combatting spam. percent,” Marty Weiner, Pinterest''s "Black Ops" manager said in a blog post. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos.

Pinterest opens ads to all brand managers

PR Daily

Pinterest is about to make a lot more money—theoretically, anyway. That means even the mom-and-pop shops can now reach the more than 100 million users on Pinterest. Marketing Land further explained: At the same time as it adds more interests to target, Pinterest is introducing a new way to use those interests. Pinterest knows more about the interest of its users than any other platforms," Nipoon Malhotra, Pinterest's ad products lead, told AdWeek.

In it to pin it: Pinterest loses two trademark suits

PR Daily

It may surprise some of you to learn that social media giant Pinterest didn’t invent the verb “pin.” Although Pinterest has lost a couple of battles in this arena, it is determined to win the war. Pinterest cannot prohibit other companies from using the word pin to describe that well-known operation, which is exactly how the evidence demonstrates that Pintrips uses the word pin here,” according to the court ruling in the U.S. Don’t use ‘pin’ or ‘Pinterest’ in the name.

Pinterest on track to make $169 million next year

PR Daily

Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds. Pinterest has been the lone holdout in making an initial public offering so far among the major social media networks. That’s how much Pinterest forecasts to make year. Pinterest also has user growth on its side.

Pinterest launches native video, “Explore” feature

PR Daily

Pinterest has announced a pair of updates that might help the visual social media site catch up to competitors such as Twitter and Facebook. The first is native video offerings that include autoplay features for Pinterest partners (read: advertisers). Previously, you could only link to video on other sites, but a select group of users will now be able to upload them directly to Pinterest.

Pinterest goes after Google with new search ad product

PR Daily

Pinterest is making a play to cut into Google’s dominance over the search ad market. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase. Pinterest gets a reported two billion search queries per month, which makes one wonder why it hasn’t introduced search ads before.

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

How health care marketers can make the most of Pinterest

PR Daily

alone—Pinterest shouldn’t be snubbed by any organization, including those in health care. Once these videos are on YouTube, create a Pinterest board. That way, the embedded video can play to an entirely new audience on Pinterest. This content, however, is still valuable; that’s where Pinterest comes in. If you think Pinterest is simply about wedding dresses and home furnishings, think again. Are you using Pinterest to market your facility?

Pinterest to provide marketers in-store sales data

PR Daily

Pinterest is working with Oracle’s Data Cloud to prove that online pins are translating to in-store purchases. The visual platform’s own research has shown that promoted pins—those that companies pay Pinterest to display more prominently—are driving five times more incremental in-store sales per impression when compared to “ads elsewhere.”. Pinterest’s study also found: Consumers who engage with brand posts on Pinterest are three times more likely to be existing customers.

Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

Pinterest introduces international search options. On Thursday, Pinterest announced localized search options, which give users results customized by language and country. Nearly half of Pinterest’s 100 million active users live outside the U.S., Across Brazil, France, Germany and Japan, people are finding and Pinning twice as many local Pins when they search,” Pinterest said in its blog post. Facebook’s empathetic answer to its “like” button has arrived.

5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. Another source reports that the average Pinterest user is 25-45 years old, with a household income of $100,000. Pinterest just recently introduced the new Buyable Pins feature.

How PR pros can use Pinterest

PR Daily

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. They’re looking for ideas and products—everything from recipes to home decor to pet grooming tips to travel itineraries—and bookmarking them on their personal Pinterest boards. So how do you use Pinterest for your PR efforts?

Toon Time: Pinterest to the Rescue

Waxing UnLyrical

Toon Time: Pinterest to the Rescue. Erin Feldman Guest Posts Social Media Waxing Off With Sarah and Sheldon clutter organizing pinterest SarahErin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

A new report by eMarketer revealed that Pinterest is the third-largest social media platform in the United States, beating Snapchat. Pinterest also has a wider audience appeal, with a greater percentage of users across demographics than Snapchat. Though Snapchat’s numbers widely edge out Pinterest for users ages 12 to 24, Pinterest might be the smarter choice for brand managers looking to reach several audiences and age ranges.

Top Easter Social Media Trends for Pinterest, Facebook, & Instagram

NewsWhip

The post Top Easter Social Media Trends for Pinterest, Facebook, & Instagram appeared first on NewsWhip. How can brands and publishers make sure that their Easter content is truly “egg-cellent”? Our latest report explores the trends to know. With consumers ready to celebrate spring and the St. Patrick’s Day revelries over, Easter is the next big holiday for social media. In our latest report, we take a look at how content […].

Twitter entices marketers with dashboard; LinkedIn and Pinterest offer more

PR Daily

Pinterest focuses on e-commerce. Though LinkedIn is helping marketers share their wares with consumers, Pinterest is taking a different approach: It’s connecting users to specific products they can buy through the platform. Pinterest unveiled “camera search,” a feature that enables users to take a photo of an object and then find that item (or similar products) on Pinterest. Pinterest users are also twice as likely to buy something through a pin than in a store.

Pinterest credits machine learning tactics for rise in pins, repins

PR Daily

Brand managers who use Pinterest to connect with followers and customers should success depends on machine learning. Pinterest lead discovery science engineer, Mohammad Shahangian, explains: A lot of what I’m doing here is trying to shape what direction we go in approaching the discovery problem. Pinterest has been improving its platform over the last few years using data science.

Facebook and Pinterest enhance marketing offerings with targeting, location features

PR Daily

Facebook and Pinterest are advancing their ad platforms—and exposing those platforms’ maturity levels in doing so. Pinterest is adding ad features that users can already find in more mature ad platforms like Twitter, Google, Instagram and Facebook. The thought is that since Pinterest is a more commerce-focused platform than some of the other social sites, that customer would then be more likely to follow through with a purchase.

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Facebook app challenges Pinterest. A new app from Facebook called Hobbi “looks an awful lot like Pinterest,” The Information reported. Following the news, Pinterest’s shares fell more than 4%. The post Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest appeared first on PR Daily.

Lowe’s nebulous layoffs, Pinterest’s earnings soar, and UK House of Commons’ banned words

PR Daily

Pinterest shares soar after earnings report. The visual social media platform’s shares rose 15% in after-hours trading after Pinterest raised its revenue forecast, exceeding analysts’ estimates. Pinterest’s chief executive, Ben Silbermann, said it’s adding a mobile interface and advertising tools for small businesses. Related reading: How health care marketers can make the most of Pinterest. How PR pros can use Pinterest.

Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest and Instagram have distinct purposes and applications, so a better question is: Why would you limit your reach and capabilities by choosing one over the other? A Pinterest user focuses on discovery of other user’s content in common areas of interest.

10 ways PR and marketing pros can use Pinterest

PR Daily

Pinterest isn’t just for organizations in the fashion, food, sports, homes and retail industries. A software organization started pinning its blog posts to Pinterest. Pinterest users are not their decision makers, but they do influence purchase decisions. After just one month, Pinterest became its No. In the four months that it tested Pinterest, 35 people visited directly and took the free trial. Here are 10 ways you can use Pinterest for business: 1.

Is Pinterest the most underutilized tool in social media?

Communications Conversations

Pinterest. After all, Pinterest is still growing at a pretty significant clip. Historically, Pinterest has done a fantastic job of driving traffic, often one of the Holy Grails of measurement for the modern marketer. 75 percent of Pinterest usage takes place on mobile devices. And, Pinterest often requires less time and effort than other more “high maintenance” social networks. Because, that’s table stakes for Pinterest. But Pinterest?

Iger returns in Disney’s hour of need, AT&T’s wireless offer for frontline health care workers, and Pinterest’s heartwarming video

PR Daily

Good morning, communicators: Pinterest’s heartwarming video of its members has been making the rounds online, garnering praise: How you’re using Pinterest gives us hope. — Pinterest (@Pinterest) April 9, 2020. The video is one of many tweets that the social media platform has shared, reminding people about the variety of ideas, instructions and information they can find on Pinterest: In which house will you #StayINspired ?