Success in Pinterest Marketing

Ronn Torossian

Not yet using Pinterest to market? Pinterest was the fastest site to reach 10 million unique monthly visitors and, as of the third quarter of 2019, had 442 million active monthly users (MAU) globally. The post Success in Pinterest Marketing appeared first on.

Using Pinterest to Increase Website Traffic

Ronn Torossian

Pinterest has alluring images of what people like and hence would love to buy. Pinterest has 478 million monthly active users and was able to grow its user base by 19.5% The post Using Pinterest to Increase Website Traffic appeared first on.

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Pinterest Marketing in 2020: Selling on Pinterest

Ronn Torossian

While Facebook continues to be the leader among marketers, other platforms like Pinterest, Instagram and TikTok are making inroads. What’s Helping Pinterest? There are a number of things helping Pinterest.

How to Use Pinterest for Public Relations

HMA Public Relations

Pinterest is a great place to be for businesses and clients with a visual aspect. Find out which content performs best on Pinterest and why the app should be a part of your PR plan with Autumn Jarrett. Public Relations Social Media Pinterest PR social media

How to tap the power of Pinterest

PR Daily

Often forgotten in articles covering social media is the third most popular platform, Pinterest. According to social media speaker and author Peg Fitzpatrick, more than a third of people prefer searching on Pinterest over Google. Pinterest strategy.

Which holiday trends in 2019 are making waves on Pinterest?

NewsWhip

We’ve already established that holiday campaigns are starting earlier and earlier each year , but one platform that consistently helps customers plan ahead is Pinterest. While web coverage of holiday trends garners significant engagement much earlier than the holiday mentioned in the article, Pinterest tends to keep attention closer to the actual date, with the season’s preparations starting about a month prior to the holiday. 2018 Engagements to Holiday Trends Content on Pinterest.

Using Pinterest to Grow Your Business

Ronn Torossian

Pinterest has been around for quite a while now, at least in terms of a social media platform. The post Using Pinterest to Grow Your Business appeared first on Ronn Torossian 5WPR Founder Blog. People use it for a variety of reasons. If they are looking for ideas based on a theme or topic; if [.] 5WPR Brand PR Public Relations Ronn Torossian Social Media

Pinterest seeks to woo advertisers and international users as IPO looms

PR Daily

Pinterest is aiming attract future stockholders by convincing marketing partners it can help them pin big profits with consumers. The Verge reported : Pinterest, which launched in 2010, primarily makes money by attracting advertisers to its platform, where users create boards in which they self-identify their interests and through which advertisers can try and sell them products. The New York Times reported : Pinterest’s filing reported that the company had lost $63 million in 2018.

Tapping the Power of Pinterest for Public Relations

Glean.info Blog

Most people probably associate Pinterest with 40-year-old mothers seeking home decorating ideas and cooking recipes. Brands believe that Pinterest is best for marketing visually appealing products desired mostly by women in their 30s and 40s. Image by kirstyfields from Pixabay.

5 Things Everyone Should Know About Pinterest

Cision

If you’re a parent, you probably recognize Pinterest as the place where overachieving parents go to make the rest of us feel inadequate. No more is this uniqueness demonstrated than in the PepsiCo’s Quaker Oats Pinterest page. In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Pinterest is engineered for monetization.

Pinterest launches 'marketing developer program'

PR Daily

Pinterest is upping its game for brands with tools aimed at making marketers’ lives easier. has a theory as to why Pinterest would launch such a program: More marketers publishing more pins means more opportunities for Pinterest to make money by getting those marketers to pay to promote their pins across the social network. Pinterest is also starting to test a way for advertisers in the U.S.

6 steps for using Pinterest to advance your small business

Agility PR Solutions

Pinterest may not have as many monthly users as Instagram or Facebook, but it isn’t a social media platform that should be dismissed. At last count, Pinterest attracts 250 million users, making it a prime target for small businesses to find new customers. The post 6 steps for using Pinterest to advance your small business appeared first on Agility PR Solutions.

6 Pinterest PR Secrets To Drive Conversions

Social PR Chat

Social media posts that include images generate higher engagement , so it’s not surprising that image-centric platforms such as Pinterest and Instagram are getting the attention of online retailers. Pinterest, in particular, is perfectly set up for businesses to drive traffic and increase conversion. They’re also disproportionately using Pinterest to plan for these moments. Pinterest help consumers make purchasing decisions on these top categories.

How to use Pinterest for PR

Muck Rack

How to use Pinterest for PR

How to post unique and native content for your company on Pinterest

Axia PR

Since 2010, Pinterest has been a valuable resource to those seeking inspiration in many areas of their lives such as their hobbies and projects. This upgrade benefits companies that use Pinterest to promote their own products or services.

Pinterest opens to third-party apps

PR Daily

In an effort to compete for brands’ and fans’ affections, Pinterest has opened its application program interface to all third-party tools. Earlier this summer, Pinterest opened its API to a select group of developers, which led to integrations with companies like Polyvore, IFTTT and Topshop. But now all developers will have a chance to integrate Pinterest into their websites and applications without the need for prior approval.

Pinterest releases its 2016 diversity goals

PR Daily

Pinterest is making strides towards fixing Silicon Valley’s workplace diversity problem—a move that could garner some positive PR. Pinterest’s blog post states that though many organizations publicly share their workforce data, not much progress in increasing diversity has been made. Here are its goals, as listed in Pinterest’s blog: · Increase hiring rates for full-time engineering roles to 30 [percent] female. Looking at the numbers below, Pinterest has a long way to go.

Boosting your Seasonal Marketing with Pinterest

Waxing UnLyrical

Especially if women are your target market, Pinterest is an invaluable tool to add to your marketing toolkit. Below you’ll find three ways to boost your seasonal marketing with Pinterest. Share the Pinterest love. Don’t forget to include a link to your Pinterest board! Before you start your Pinterest efforts, connect your business Pinterest account to your website so you can track how much extra “oomph” Pinterest added to your campaign.

Pinterest bans weight loss ads, Podcast listenership rises, and comms takeaways from the biggest cyberattack in history

PR Daily

Pinterest bans all weight loss ads in push for body positivity. According to its blog post: This stance makes Pinterest the only major platform to prohibit all weight loss ads.

Pinterest Versus Instagram: Which One is Best For Your Brand?

Polaris

I recently spoke with the director of marketing for a popular food brand who told me her organization was debating the pros and cons of Pinterest versus Instagram. Pinterest and Instagram are great ways for organizations to connect with customers. With so many visual social media platforms to choose from, and with limited resources to go around, choosing between Pinterest and Instagram for your brand can be challenging. Pinterest and Instagram: What are the differences?

How PR pros can use Pinterest

PR Daily

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. They’re looking for ideas and products—everything from recipes to home decor to pet grooming tips to travel itineraries—and bookmarking them on their personal Pinterest boards. So how do you use Pinterest for your PR efforts?

YouTube and Pinterest seek to stop spam

PR Daily

YouTube and Pinterest are combating spam and rogue advertising on their respective platforms. Meanwhile, Pinterest seems to have found the secret sauce in combatting spam. percent,” Marty Weiner, Pinterest''s "Black Ops" manager said in a blog post. YouTube’s move may be the more controversial of the two, however, as the service aims to stop video makers from putting overlay brand logos (graphical title cards) on their videos.

5 News Outlets to Follow on Pinterest

TrendKite

Publications using Pinterest have a unique opportunity to reach readers — and stay with them as readers pin their content

Pinterest opens ads to all brand managers

PR Daily

Pinterest is about to make a lot more money—theoretically, anyway. That means even the mom-and-pop shops can now reach the more than 100 million users on Pinterest. Marketing Land further explained: At the same time as it adds more interests to target, Pinterest is introducing a new way to use those interests. Pinterest knows more about the interest of its users than any other platforms," Nipoon Malhotra, Pinterest's ad products lead, told AdWeek.

In it to pin it: Pinterest loses two trademark suits

PR Daily

It may surprise some of you to learn that social media giant Pinterest didn’t invent the verb “pin.” Although Pinterest has lost a couple of battles in this arena, it is determined to win the war. Pinterest cannot prohibit other companies from using the word pin to describe that well-known operation, which is exactly how the evidence demonstrates that Pintrips uses the word pin here,” according to the court ruling in the U.S. Don’t use ‘pin’ or ‘Pinterest’ in the name.

Pinterest launches native video, “Explore” feature

PR Daily

Pinterest has announced a pair of updates that might help the visual social media site catch up to competitors such as Twitter and Facebook. The first is native video offerings that include autoplay features for Pinterest partners (read: advertisers). Previously, you could only link to video on other sites, but a select group of users will now be able to upload them directly to Pinterest.

Pinterest on track to make $169 million next year

PR Daily

Those who are wondering if Pinterest is worth adding to their marketing strategies should know that the platform is growing by leaps and bounds. Pinterest has been the lone holdout in making an initial public offering so far among the major social media networks. That’s how much Pinterest forecasts to make year. Pinterest also has user growth on its side.

Pinterest goes after Google with new search ad product

PR Daily

Pinterest is making a play to cut into Google’s dominance over the search ad market. It’s a natural progression for Pinterest, which has evolved into an important search tool for consumers seeking ideas on anything from what to have for dinner to which sofa to purchase. Pinterest gets a reported two billion search queries per month, which makes one wonder why it hasn’t introduced search ads before.

Twitter suspends Grindr from ad network, Spotify offers pet playlists, and Pinterest surpasses Snapchat

PR Daily

A new report by eMarketer revealed that Pinterest is the third-largest social media platform in the United States, beating Snapchat. Pinterest also has a wider audience appeal, with a greater percentage of users across demographics than Snapchat.

How health care marketers can make the most of Pinterest

PR Daily

alone—Pinterest shouldn’t be snubbed by any organization, including those in health care. Once these videos are on YouTube, create a Pinterest board. That way, the embedded video can play to an entirely new audience on Pinterest. This content, however, is still valuable; that’s where Pinterest comes in. If you think Pinterest is simply about wedding dresses and home furnishings, think again. Are you using Pinterest to market your facility?

Pinterest to provide marketers in-store sales data

PR Daily

Pinterest is working with Oracle’s Data Cloud to prove that online pins are translating to in-store purchases. The visual platform’s own research has shown that promoted pins—those that companies pay Pinterest to display more prominently—are driving five times more incremental in-store sales per impression when compared to “ads elsewhere.”. Pinterest’s study also found: Consumers who engage with brand posts on Pinterest are three times more likely to be existing customers.

NFL offers virtual experiences, COVID-19 efforts for Super Bowl LV, Microsoft launches new digital workplace, and Pinterest’s 76% Q4 revenue jump

PR Daily

Many consumers are turning to Pinterest as they stay at home during COVID-19. In a letter to investors , Pinterest repoted a 76% year-over-year revenue jump in 2020’s fourth quarter—and revenue from U.S.

Facebook unveils ‘Reactions’; LinkedIn and Pinterest beef up groups, search

PR Daily

Pinterest introduces international search options. On Thursday, Pinterest announced localized search options, which give users results customized by language and country. Nearly half of Pinterest’s 100 million active users live outside the U.S., Across Brazil, France, Germany and Japan, people are finding and Pinning twice as many local Pins when they search,” Pinterest said in its blog post. Facebook’s empathetic answer to its “like” button has arrived.

5 Reasons Why You Should Use Pinterest as a Marketing Tool

Shift Communications

Here’s the case for why you, a savvy marketer/social media manager, should add Pinterest to your company’s online presence. Pinterest = Plenty of People with Purchasing Power. Pinterest just surpassed 100 million users , Pinterest reports, which is a major milestone for the company. Another source reports that the average Pinterest user is 25-45 years old, with a household income of $100,000. Pinterest just recently introduced the new Buyable Pins feature.

How fashion publisher Who What Wear engages their audience on Pinterest

NewsWhip

The post How fashion publisher Who What Wear engages their audience on Pinterest appeared first on NewsWhip. […]. Brands Communications & PR Digital Journalism

J&J stresses ‘open communication’ after vaccine pause, a quarter of U.S employers provide vaccine access, and Pinterest ends employee NDAs for discrimination claims

PR Daily

Pinterest announces an end to employee NDAs in workplace discrimination settlements. Pinterest has announced that it will no longer require workers to sign NDAs that prevent them from speaking out about company culture when they come forward with allegations of discrimination and harassment.

Toon Time: Pinterest to the Rescue

Waxing UnLyrical

Toon Time: Pinterest to the Rescue. Erin Feldman Guest Posts Social Media Waxing Off With Sarah and Sheldon clutter organizing pinterest SarahErin Feldman is the marketing communications manager at TouchSystems , a touch screen company based in Hutto, Texas. Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen).

Kraft Heinz breaks up with agencies, Coca-Cola embraces purpose, and Facebook challenges Pinterest

PR Daily

Facebook app challenges Pinterest. A new app from Facebook called Hobbi “looks an awful lot like Pinterest,” The Information reported. Following the news, Pinterest’s shares fell more than 4%.

Pinterest credits machine learning tactics for rise in pins, repins

PR Daily

Brand managers who use Pinterest to connect with followers and customers should success depends on machine learning. Pinterest lead discovery science engineer, Mohammad Shahangian, explains: A lot of what I’m doing here is trying to shape what direction we go in approaching the discovery problem. Pinterest has been improving its platform over the last few years using data science.

How PR pros can use Pinterest

PR Daily

With 175 million monthly active users , there’s no denying the popularity of Pinterest. Rather than connecting with friends and family, Pinterest users are actively searching for communications from brands. They’re looking for ideas and products—everything from recipes to home decor to pet grooming tips to travel itineraries—and bookmarking them on their personal Pinterest boards. So how do you use Pinterest for your PR efforts?