ImPRessions - Crenshaw Communications

AUGUST 21, 2018

At times, technology PR can feel like a shape-shifting beast — large, fast-moving, and even a little intimidating. The 2016 election and the Cambridge Analytica data privacy scandal accelerated what has been a gradual erosion of Big Tech’s reputation. Quality data has made better PR monitoring and measurement possible.

Trends 157

Trends Privacy Data Reputation 157

Waxing UnLyrical

NOVEMBER 20, 2018

Data science and digital media are transforming the way companies tell stories and how they can measure success. Our computers, smart phones, televisions and other devices are inundated with information: From news articles and blog posts, to tweets, Facebook posts and messages on dozens of other social networks, to emails and newsletters.

Measurement 56

Measurement Storytelling Data Technology 56

The Proactive Report

JULY 23, 2017

DemandGen Report – 2016 Content Preferences Survey ). Your customers are reading this information online. Developed to provide different information at the specific stages of the customer journey. IMPROVE YOUR CONTENT STRATEGY. They use search engines and social media to find it. Created to address these needs.

Strategy 149

Strategy SEO B2C Engineering 149

Waxing UnLyrical

JULY 20, 2016

PR lives in a near-ubiquitous digital landscape where every impression, click, and interaction can be measured. What can or should be measured about how the firm delivers its services? The first step to increasing revenue per employee is to measure revenue per employee. But what about the PR agency itself? It’s often overlooked.

Measurement 40

Measurement Agency Employee Insurance 40

PRSay

APRIL 4, 2018

A master’s degree tells prospective employers (and yourself) you have critical thinking skills; you understand the theories, principles and concepts that guide your field of endeavor; and you can face a problem, which includes picking among several “tools” available to you, implementing a solution and measuring its results.

Ethics 120

Ethics Study Measurement Government 120

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. The PR Week story is the only information about the product launch that seemed to be available – there was no announcement that I saw. However, Sean Czarnecki published an informative write up on the report. 1) Israeli vendor builds CRM tool for PR. million in cash, $13.5

Analytics 68

Analytics Report Technology Pitching 68

ISEBOX

JANUARY 26, 2017

Infecting your technology with ransomware is among the foulest things a hacker can do. In 2016, the average ransom demand was $679 (up from $294 in 2015). Would you pay $679 to re-gain access to your company’s important information? Would you pay $679 to re-gain access to your company’s important information?

Pharmaceuticals 70

Pharmaceuticals Healthcare Enterprise Policies 70

Business Wire

MARCH 7, 2017

This section covers working with influencers, measuring your success, and maintaining the best communications for your brand. Influencer content is exactly the kind of information an organization should promote. You may need to use technology to track these metrics. But don’t just measure the success of your program.

Marketing 156

Marketing Guidelines Measurement Analytics 156

Stephen Waddington

APRIL 23, 2020

In the UK a three day simulation exercise called Exercise Cygnus took place in 2016 to consider the potential impact of a pandemic influenza outbreak. There’s been a huge wave of innovation in health and technology. Practitioners should be working with stakeholders in their organisation to evaluate its situation.

Government 132

Government Crisis Exercises Retail 132

Bianchi Biz Blog

APRIL 26, 2021

Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. This is data that is not always easy to measure and obtain – so it’s best to start setting up the data gathering processes as soon as possible. In addition, Volkswagen took further steps.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

APRIL 6, 2021

I took a quick look back to review what was going on then, and thought the subhead accurately summarizes that snapshot in time: Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too. An email requesting clarification to the company was not answered.

Media 108

Media SEO Analytics Analysis 108

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. It’s not a database that Notified maintains, but rather the solution is surfacing the contact information based on searches you’ve set up. 8) History and backstory. 9) PR tech assessment.

Software 117

Software Tools Publicity System 117

NewsWhip

JULY 21, 2020

Measuring the flight to quality. the highest in the history of our data (starting in January 2016). Will the flight to information quality endure? Cohen Collegiate Professor of Information and Associate Dean for Research and Faculty Affairs at the University of Michigan School of Information. Paul Resnick.

System 78

System Facebook Twitter Software 78

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Other technology vendors often flaunt their ability to capture social amplification data, but in many cases, these are simply vanity metrics. Edelboim has served as Cision’s President of the Americas since December 2016.

Data 70

Data Retail How To Sports 70

Sword and the Script

DECEMBER 10, 2016

Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. The survey showed the top three categories in 2016 marketing spend were web, digital commerce and digital advertising. 1) B2B to Invest 12.3% of Revenue in Marketing.

Marketing 60

Marketing Survey B2B Study 60

Cision

APRIL 11, 2016

Facebook is concerned that you’re not sharing enough personal information on its network. If this information were updated today, I suspect you would see Snapchat included in these numbers and see additional growth for Instagram. In 1983, the DynaTAC 8000X cell phone cost a little shy of $10K (in 2016 dollars).

Pinterest 120

Pinterest Facebook Resources Twitter 120

Presspage

OCTOBER 12, 2017

SSL stands for Secure Sockets Layer, which is essentially a protocol that provides a secure connection and encrypts the information that is being sent from a server to a user and vice versa. The “S” is a security measure to ensure the safe and encrypted connection with a server. What do SSL and HTTPS mean? Yes, you do.

SEO 74

SEO Web Privacy Google 74

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% On one hand, competition is fierce (56%), people are increasingly intolerant of advertising (46%) and “information overload” is a genuine problem (44%). CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%).

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

OCTOBER 27, 2016

Today’s audiences are looking for (and can easily find) information that appeals directly to their needs. In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. How are you measuring your programs?

Marketing 120

Marketing Financial Strategy Analytics 120

Mindful Marketing

MARCH 7, 2016

Besides, she’s big on PR measurement and calls AVE s “BS,” so you know we’re fans. Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients. I also love measurement. Who and why?

Communications 50

Communications Marketing Travel Pitching 50

PR Conversations

FEBRUARY 28, 2018

Source: Chartered Institute of Public Relations (CIPR) State of the Profession Report (2016). In addition to this data, in the 2016-17 reporting year (ending in February 2017) 2227 CIPR members completed a CPD record (22 percent of members). Source: VMA Group Report: Inside Insight (2017). To return to the “why bother?”

Training 65

Training Ethics Data Analysis 65

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Shift Communications

DECEMBER 15, 2015

If you want to film a long informational video, YouTube is probably more of the platform for you. Video traffic is predicted to comprise 55% of internet traffic by 2016. Do you like to measure? Vine has some interesting statistics to measure engagement that are different from other social media platforms.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

JULY 9, 2016

I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. Perhaps time-on-page is a better digital analytical measure than the volume of sessions or visitors. Leyla Arsan (@leyla_a) July 1, 2016. Engagement.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

PR 20/20

AUGUST 8, 2017

Luckily for us, rapid advancements in marketing automation technology present new opportunities to revamp our marketing efforts. Read on to learn how you can use HubSpot to boost efficiency for measurable, bottom-line results. These high performers rate cost of customer acquisition (COCA) 1.4 times all others.

Software 47

Software Tools Internal International 47

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 190

Marketing Content Marketing Data Social Media 190

Shift Communications

JANUARY 20, 2016

As you may know, TED (technology, entertainment, and design) is a nonprofit organization dedicated to spreading ideas, typically in short, compelling talks, no longer than 18 minutes. In PR, we are constantly measuring after the fact – did we meet our metrics, what could we have done differently?

Meeting 60

Meeting Nonprofit Agency Conference 60

Presspage

AUGUST 15, 2017

the importance of measurability. The other part is understanding the technological shifts that will change the world in the coming decades, and along with it, how you do PR. Recognizing and preparing for the emergence of these technologies now will be the difference between surfing the tech wave and being swept away as they break.

Technology 115

Technology Big Data Video Data 115

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. So I write about all sorts from technology, hotels, food, news and of course my team here in Leeds.

Interviews 35

Interviews Writing Blogging Social Media 35

Cision

MARCH 21, 2016

For our newest findings, check out the State of the Media 2016 Report! Emerging technology continues to change the way readers consume the news and how media outlets report it. Cision’s State of the Media 2016 Report lists the four most important media trends, according to a survey of more than 300 journalists. Multimedia.

Trends 120

Trends Mobile Media Print 120

Norton's Notes

NOVEMBER 22, 2016

Giants like the Huffington post started their lives as simple blogs , and it was a time when they were cropping up everywhere, covering every subject from PR, marketing through to technology (Techcrunch is still a big favourite of mine)– it was an exciting time and blogging influencers popped up all over the place. billion pages each month.

Blogging 28

Blogging Marketing Web Twitter 28

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 2016 Goals,” it says. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. ” Scott Kaminski | Häfele America Co. 4) Better integration of owned, earned and paid media.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016. This was an opportunity. This was an opportunity.

Content Marketing 105

Content Marketing B2B Marketing Survey 105