Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. Statistics about content marketing. 2) The marketing budget as a percentage of revenue. Most (59%) of U.S.-based

Survey 104

Survey Marketing B2B Content Marketing 104

Bianchi Biz Blog

APRIL 26, 2021

Department of Justice, established an independent sustainability advisory board in 2016 and committed to a comprehensive climate protection program. The best way to present the information well is to have a detailed ESG report tailored to one’s own industry and containing all the relevant information ( e.g. by following SASB standards).

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

NOVEMBER 12, 2016

That’s according to research firm eMar keter in piece that draws from several survey sources titled: How Do B2B Marketers Create Buyer Personas ? Another 54% said they relied on current customer interviews, while approximately 52% used marketing team recommendations.” Market Research Mistake: Falling in Love with an Idea.

B2B 115

B2B Marketing How To Survey 115

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility.

Brand 60

Brand Branding Content Marketing Film 60

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. So how do you get marketers to really understand AI , explore new concepts and take action?

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack.

Agency 84

Agency Enterprise Technology Analytics 84

Sword and the Script

DECEMBER 10, 2016

This week covers budget forecasts, planning considerations and the line item for influencer marketing. of Revenue in Marketing. Businesses will increase investments in marketing for the third year in a row according to the Gartner CMO Spend Survey for 2016- 2017. Where will marketing invest that budget?

Marketing 60

Marketing Survey B2B Study 60

Cision

JUNE 14, 2016

In this interview, Kipp shares his thoughts on the challenges healthcare brands face, adapting brand communication globally and the ways in which technology has transformed communication. Technology is rapidly transforming healthcare and communication, and I’m thrilled to be working at that intersection.

Healthcare 0

Healthcare Creativity Consumer Government 0

Sword and the Script

APRIL 2, 2019

The implications of in-housing for a firm – law, PR, marketing or otherwise – are this: you not just competing against rival firms for business – you are competing against rival firms and your clients for business. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated.

Agency 95

Agency Trends Marketing Survey 95

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. When employees are informed, this leads to trust.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 8, 2020

Effective B2B content marketing programs have a documented strategy, build a subscription audience and use metrics to inform decisions What separates successful B2B content marketing programs from those that underperform? For example, here’s a post on the page four findings from 2016.

Content Marketing 105

Content Marketing B2B Marketing Survey 105

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 b) Is Your Press Release Pitch Guilty of Information Overload?

Trends 60

Trends Media Report Technology 60

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Did they link back to your post from their blog?

Blogging 69

Blogging Strategy How To Writing 69

Shift Communications

FEBRUARY 17, 2016

Twitter announced on February 10, 2016 that it would be rolling out a new feature which prioritizes “the best tweets from people you know.” Consider How Your Content Can Be Tailored To Those Already Engaged with Your Brand. Marketing Analyst, Marketing Technology. We’ll get through this together.

Twitter 60

Twitter Analytics Data Technology 60

Sword and the Script

AUGUST 13, 2019

In the course of putting together the monthly PR technology summary ( PR Tech Sum ), I’ve realized that no news site has compiled a complete list of all the acquisitions around Cision. 3) September 15, 2014: Visible Technologies. Newly combined Vocus-Cision acquires Visible Technologies , a provider of social media analytics.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Data and the use of data will become the great divide between marketers producing content and content marketing.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

OCTOBER 15, 2016

Don’t miss these related posts: Marketing vs. Machine: Are the Bots Coming for Your Job? Marketing: Investment, Cost or Profit Center? In Content Marketing, Marketers Might be Losing Their Way. 2) When a Tech Company Names It’s Baby Einstein. Look out IBM Watson, here comes Einstein by Salesforce.

Advertising 60

Advertising Advertising Print Interviews 60

Sword and the Script

MAY 1, 2018

billion in funding in 2016; Legaltech. There are nearly 7,000 martech vendors across 48 categories in the 2018 Marketing Technology Landscape which means 1,500 have been added since last year. This speaks to the age-old idea of integrated marketing. 2) Are vendors *really* investing in the wrong tactics? User reviews.

B2B 62

B2B Marketing Survey Study 62

Journalistics

JANUARY 24, 2016

This posts was the first step in my journey to blog more in 2016. In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). Did they link back to your post from their blog?

Blogging 40

Blogging Strategy How To Writing 40

Shift Communications

DECEMBER 15, 2015

If you want to film a long informational video, YouTube is probably more of the platform for you. The major caveat of Vine is that there is a growing flood of visual content. Video traffic is predicted to comprise 55% of internet traffic by 2016. Pro tip: storyboard your vines and establish clear parts to film.

Brand 60

Brand Branding Film YouTube 60

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

JULY 20, 2016

1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. But the thing is, in 2016, geography shouldn’t limit you. One circle’s the people you meet/message/chat with every few months, share information, shoot the breeze. 2016 Goals,” it says.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Cision

JUNE 2, 2017

Information is everywhere. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Take the information you have gleaned and imagine, create, and innovate. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. Social media statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

JUNE 26, 2018

A 2016 study by Edison Research found avid listeners spend four hours and 10 minutes every week listening to an average of five different podcasts. That figure is up 86% from 2016, when the study found that podcast advertising captured $169 million in revenue. The information they need back has also got to be in an audio format.

Marketing 86

Marketing B2B Interviews Content Marketing 86

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers.

Marketing 74

Marketing Conference Content Marketing Agency 74

Beyond PR

JUNE 2, 2017

Information is everywhere. If you want to see who are seen as the best both by data and peer review, then typing a search term, such as “Top Content Marketers,” will be revealing. Take the information you have gleaned and imagine, create, and innovate. Implement viral marketing tactics. You know the ones I mean.

Real Estate 57

Real Estate How To Web Case Study 57

Cision

JUNE 20, 2016

In today’s content-crowded world, it’s easy for your grassroots message to go unnoticed. You need to engage your audience using the right platforms, innovative technology and targeted communication. The more information you have on your supporters, the better you can tailor your messaging to ensure it resonates.

Mobile 159

Mobile Public Affairs Infographics Government 159

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

ISEBOX

MARCH 18, 2016

This first installment of a three-part series on automating PR tasks gives you a glimpse into some the top technologies to help you organize tasks, communications and content. The business upgrade allows you to share project information with your team and assign tasks for more meaningful, transparent accountability.

Publicity 70

Publicity Enterprise Analytics Tools 70

Sword and the Script

AUGUST 6, 2016

2) Why and How to Merge Sales and Marketing. The Sales & Marketing departments: Why & how they should merge https://t.co/jnHQSfpLnZ — Frank Strong (@Frank_Strong) July 12, 2016. Based on this information, the lead was delivered to the right sales rep, who had the most complete knowledge to help that customer.”.

Marketing 60

Marketing Content Marketing SEO Data 60

PR 20/20

MARCH 30, 2016

At the end of each hackathon, marketers are left with: Prioritized and simplified marketing goals. Insight on how to apply new technologies and processes to improve efficiencies. At the HUG, we brought together creative minds from all marketing disciplines and backgrounds to unlock the true value of results-driven ideas.

Resources 40

Resources Marketing Pinterest eBook 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. He's also a world-leading web strategist, content marketer, author, and speaker. I resolved to do something about it. What is Deep Work? An all round nice guy.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 13, 2016

Webinars have long been a staple of B2B marketing. For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. But only 7% of marketers say they do “great” webinars. Jeff Perkins (@jeffperkins8) December 7, 2016.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 12, 2017

“‘Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People are inundated with information like never before. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. On top of crafting compelling content, the most prominent challenge is driving engagement from targeted audiences. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. That’s precisely 2.34

Infographics 235

Infographics Case Study Content Marketing Video 235