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Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

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SHIFT Archives: The Best of Q3 2016

Shift Communications

Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. Want to see how to do this for your blog? Here’s how.

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The Rise and Fall of the Pumpkin Spice Latte

Cision

2016’s #PSL (Pumpkin Spice Latte) lovers have crushed this total by 44%. Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. In 2015, in an analysis of news media, web forums and 1% of Twitter conversations, we found 90,140 mentions.

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How To Use Hashtags More Effectively in 2016

Cision

Request a demo of Cision’s social software and discover how it can help you identify trends, view sentiment and stay ahead of competitors who are still relying on manpower and multiple tools.

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2016 Challenges and Opportunities in PR Measurement

Mindful Marketing

Feel free to reach out to us directly for a conversation or demo on how we can help you better measure your PR campaigns to identify successes, so you can repeat what’s working and pivot from what isn’t. The post 2016 Challenges and Opportunities in PR Measurement appeared first on SeeDepth PR Analytics Platform.

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Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. At the same time, if analytics show that a newsletter is outperforming similar ones in the industry, or it experiences a dramatic upsurge in readership, that might be a story for a very niched journalist.

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5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

billion between 2016 and 2017. SCHEDULE A DEMO. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1

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