INDUSTRY INSIGHTS YOUR PEERS ARE READING
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now. MORE
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection. MORE
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating. MORE
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video. MORE
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads. MORE
Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available. MORE
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. MORE
Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video. MORE
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. MORE
Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec. MORE
It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website. MORE
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV. MORE
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. MORE
What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly. MORE
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. MORE
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers? MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics. MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1. MORE
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. MORE
The post Announcing PR Daily’s 2018 Video & Visual Awards winners appeared first on PR Daily. Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Storytelling Visual & Video Communications video awards visual awards MORE
In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. It gives meaning to the story and it’s what you want your viewer or reader to take away from the article or video. MORE
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain. MORE
In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video. MORE
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory. MORE
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic. MORE
A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video? MORE
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”. MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. MORE
Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text. MORE
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about? MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch. MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. MORE
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. MORE
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. MORE
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. MORE
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust. MORE
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. Their videos also sparked widespread coverage in the company’s media-rich home market. MORE
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? MORE
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. MORE
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. MORE
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video. MORE
Video Related Topics PR Daily
APRIL 21, 2019
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.
PR Daily
APRIL 26, 2019
Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available.
The Proactive Report
DECEMBER 6, 2018
In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. It gives meaning to the story and it’s what you want your viewer or reader to take away from the article or video.
PR Daily
MAY 14, 2019
In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video.
PR Daily
APRIL 18, 2019
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating.
PR Daily
JANUARY 20, 2019
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no.
|
PR Daily
MARCH 13, 2019
Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text.
PR Daily
DECEMBER 16, 2018
Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.
The Proactive Report
JANUARY 6, 2017
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.
PR Daily
MARCH 26, 2019
What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly.
PR Daily
MARCH 14, 2019
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.
|
|
PR Daily
MARCH 18, 2019
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.
PR Expanded
MAY 6, 2019
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.
PR Daily
FEBRUARY 14, 2019
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers?
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Cision
DECEMBER 8, 2017
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.
Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.
PR Daily
JANUARY 23, 2019
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.
The Proactive Report
JUNE 23, 2015
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.
PR Daily
FEBRUARY 19, 2019
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.
PR Daily
JANUARY 27, 2019
A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?
Cision
SEPTEMBER 18, 2015
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.
Cision
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?
PR Daily
FEBRUARY 19, 2019
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.
PR Daily
APRIL 5, 2019
The post Announcing PR Daily’s 2018 Video & Visual Awards winners appeared first on PR Daily. Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Storytelling Visual & Video Communications video awards visual awards
PR Daily
FEBRUARY 26, 2019
These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. Their videos also sparked widespread coverage in the company’s media-rich home market.
Cision
MAY 1, 2017
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.
Solo PR Pro
MAY 15, 2018
It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.
Cision
MARCH 7, 2016
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.
PR Expanded
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
PR Daily
FEBRUARY 7, 2019
Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video.
The Proactive Report
JUNE 28, 2015
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.
PR Daily
JANUARY 25, 2019
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch.
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