Ronn Torossian

APRIL 5, 2025

Learn how video marketing uses storytelling to build authentic connections, drive engagement and create lasting brand loyalty in the digital age. The post How to Use Video Marketing to Tell a Story appeared first on.

Video 195

Video How To Marketing Storytelling 195

5W PR

DECEMBER 5, 2024

A well-executed pre-launch video game marketing campaign is essential for generating excitement, building anticipation, and ultimately driving sales for a video game. Building a Strong Brand Identity A strong brand identity is crucial for establishing a video game’s presence in the competitive gaming market.

Video 78

Video Community Social Media Interviews 78

Ronn Torossian

MARCH 11, 2025

Learn key strategies for video game PR success in 2025, from community building and influencer partnerships to transparency and cutting-edge tech integration The post Mastering Video Game Public Relations in 2025: The Path to Success appeared first on.

Video 195

Video Publicity Community Strategy 195

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. To ensure its success, a well-crafted marketing campaign is essential.

Video 78

Video How To Marketing Television 78

Remote PR Jobs

JUNE 11, 2025

Instead of just listing high tech features, Apple featured real people’s photos and videos captured on their phones. You’ll see stories on lifestyle blogs, influencer demo videos on YouTube, and social media posts from everyday users. Their language is more casual and focused on how a product fits into daily life.

B2C 203

B2C B2B Case Study Enterprise 203

Deirdre Breakenridge

MAY 13, 2019

Today, because of the sheer online data volume, this approach is no longer sustainable: in the next ten minutes, there will have been over 3 million new tweets posted online, along with hundreds of thousands of Tumblr articles, Instagram posts, YouTube videos and much more. Image & Video Recognition – Analyzing visual content.

Training 399

Training Video Analysis Data 399

ReimaginePR

NOVEMBER 1, 2020

Susan McLennan from Reimagine PR walks you through how to work Zoom — everything from how to optimize your video and mic settings to changing your name on the screen to spotlighting, pinning, hiding, and bringing back your video — and one career-saving thing to know about the chat function.

How To 317

How To Video Interviews Meeting 317

Remote PR Jobs

JANUARY 14, 2025

Regular team meetings via video conferencing platforms like Zoom or Microsoft Teams help maintain alignment and morale. Schedule video calls as check-ins and make time for feedback so your team knows how theyre performing and where they can improve. Share any emerging concerns early on to avoid bigger issues down the line.

How To 169

How To Training Crisis Communications Leadership 169

Sword and the Script

JULY 16, 2024

B2B marketing video. 75% of US adults spend “up to 2 hours per day watching short videos” and “video uploads on LinkedIn” are “up 45% year over year.” ( source ) 14. Marketers saw “a 56% increase in requests for a demo” stemming from webinars based on an analysis of 2023 data. source ) 13. Unsubscribe. source ) 15.

B2B 183

B2B Survey Marketing Analysis 183

Business Wire

APRIL 21, 2021

Business Wire’s media survey revealed the three most important elements of a news release are multimedia assets such as video, pictures, logos, and infographics (57%); contact information (51%); and company background (38%). For public relations and communication professionals, it’s becoming more challenging to get a journalist’s attention.

Survey 446

Survey Infographics Media Pitching 446

5W PR

JANUARY 30, 2025

Major brands like Apple and Tesla now regularly include high-resolution images, videos, and interactive elements in their announcements. Research from PR Newswire shows that multimedia press releases generate up to 9.7 times more views than traditional text releases.

SEO 143

SEO Social Media Crisis Communications Media 143

Agility PR Solutions

OCTOBER 29, 2024

Generative AI is intelligent software that can help create conversations, images, videos, and more. It is the next step of artificial intelligence. You can train it to learn human language, programming languages, art, chemistry, biology, or any complex subject matter. It reuses training data to solve new problems.

Trends 174

Trends Training Software Video 174

ImPRessions - Crenshaw Communications

DECEMBER 21, 2021

Not prioritizing video in content mix. We’ve witnessed the explosion of TikTok and Instagram Reels this past year as marketers have recognized the power of video. In 2020, 80% of marketers incorporated video into their organic efforts, and B2B companies are realizing that excluding video from the content mix is not a viable option.

Social Media 323

Social Media B2B Media Video 323

Remote PR Jobs

NOVEMBER 8, 2024

Remove Distractions: It can be hard to concentrate during video calls, but don’t forget it matters just as much as it would in person. If you can’t find one, use a digital Zoom background or blurring feature. Test Your Setup : Ensure your camera, microphone, and internet connection are all working properly.

Interviews 245

Interviews Communications Tools Examples 245

Business Wire

APRIL 14, 2021

Live videos. Breaking news. Social media updates. Push notifications. 24/7 news cycles. We're more informed now than we've ever been. We have unlimited choices to consume news. But, as modern journalists work around the clock, how are they facing the industry’s biggest challenges?

Survey 375

Survey Blogging Media Video 375

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Here are some B2B marketing tactics that brands should consider using on Facebook: Video thrives on Facebook Lives. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Alternate between accompanying your post with images, gifs and videos. Also keep in mind that short videos can be highly effective in engaging viewers. For example, LinkedIn launched LinkedIn native video in 2017, in an effort to expand from being just a long-form content site. Another idea is a social media takeover.

Social Media 344

Social Media Strategy Media LinkedIn 344

Business Wire

AUGUST 22, 2024

Today, simply distributing a text-only press release is no longer sufficient; incorporating multimedia content, especially video, is essential for making a press release stand out. Press releases have long been a cornerstone of public relations, but the way they are used and valued by journalists has evolved.

Video 302

Video Publicity Media Relations Media 302

Contently - Strategy

OCTOBER 29, 2024

Recently, I have become obsessed with “ Pack my Stanley ” videos, but not because I own a Stanley tumbler or have any desire to “pack” it with custom ice cubes and snack accouterments before plunking it down in my also-nonexistent car. (Do Do I also find their popularity ethically dubious in the face of our ever-growing consumer waste?

B2B 109

B2B Brand Branding Case Study 109

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews. Alternatively, a short and compelling video testimonial can work well as part of an explainer video or even on a business platform like LinkedIn. Customer case studies sell benefits.

Case Study 390

Case Study B2B Study Interviews 390

wiredPRworks

MAY 27, 2025

When I was invited to submit a proposal to speak at the MDRT Annual Conference, I almost […] The post How I Landed a Global LinkedIn Keynote in Vancouver: A Speaker’s Journey from Backyard Video to International Stage appeared first on wiredPRworks.

LinkedIn 52

LinkedIn International Internal Video 52

Agility PR Solutions

JUNE 19, 2025

For instance, voice AI can be used to scale the creation of video […] The post 4 steps to tackle the risk of deepfake technology: Preparing PR strategies against synthetic media first appeared on Agility PR Solutions. If you’re a PR manager, you should be very concerned.

Technology 91

Technology Strategy Small Business Software 91

Agility PR Solutions

FEBRUARY 20, 2025

Storytelling is an excellent way to engage your audience and when you include photos and videos […] The post 6 reasons why visual storytelling is critical for successful PR campaigns first appeared on Agility PR Solutions.

Storytelling 113

Storytelling Video Tools Publicity 113

Deirdre Breakenridge

MARCH 9, 2022

In my video, I share more about how to “walk” the ethics “talk: and to evaluate whether you and the leaders around you demonstrate ethics in every communication and business interaction. . Choosing the high road when making decisions; remembering two wrongs don’t make a right.

Ethics 433

Ethics Leadership Video Social Media 433

Sword and the Script

OCTOBER 29, 2024

You can see in the themes we developed are focused on external relationship building – which is a comms team’s mandate.

Marketing 218

Marketing eBook Guidelines B2B 218

Notified

AUGUST 15, 2024

In our new video series, Notified’s Allen Murphy gets real about the challenges facing today’s corporate storytellers. Feeling overwhelmed by the fast-paced world of communications?

Storytelling 261

Storytelling Corporate Video Communications 261

Agility PR Solutions

NOVEMBER 12, 2024

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially.

Web 101

Web Video Social Media Blogging 101

The Proactive Report

NOVEMBER 14, 2022

Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Each year video usage online continues to grow. If a picture is worth a thousand words a video really brings a story to life.

Digital PR 264

Digital PR Marketing Infographics Video 264

5W PR

APRIL 27, 2025

According to Cision’s 2023 State of the Media Report, 89% of journalists prefer receiving press releases that include multimedia elements such as images, videos, or infographics. For health tech companies, video offers unique opportunities to demonstrate complex technologies and share patient impact stories.

Digital PR 78

Digital PR Healthcare Technology Video 78

Notified

JULY 23, 2024

Incorporate multimedia content such eye-catching visuals and engaging videos? What if you could: Effortlessly adjust press release timing based on breaking news or market shifts? Navigate regulatory compliance with confidence, ensuring your message is clear and accurate? It’s all possible with GlobeNewswire by Notified.

Communications 262

Communications Video Marketing Publicity 262

Sword and the Script

SEPTEMBER 17, 2024

A renewed focus on customer relationships and B2B video content are among the most commonly cited aspects of marketing that those in the trenches say are yielding success B2B marketing has seen better economic times. She next takes the video and chops it up for repurposing across other mediums like podcasts, social media and email. “I

B2B 185

B2B Marketing LinkedIn Video 185

Prowly

MAY 30, 2025

It uses AI to identify brand mentions in images and videos, which makes it a solid Brandwatch alternative for AI enthusiasts. Ideal for: Brands with a strong visual style or those in industries where images and videos are of key importance for brand mentions and customer conversations. #10 Strong multilingual support.

Analysis 104

Analysis Analytics Enterprise Tools 104

PR Daily

JUNE 13, 2025

This communications leader at a large global brand shared on our video call that she was not doing so well — “awful” in fact. A few weeks ago, I showed up a few minutes early for a video call and the AI notetaker for the person I was meeting with was already there. Diane Schwartz is CEO of Ragan Communications.

Product Launch 114

Product Launch Sports Meeting Video 114

5W PR

JANUARY 24, 2025

Their behind-the-scenes content and player-focused videos regularly generate millions of views by matching TikTok’s informal, authentic style. LinkedIn values professional insights and thought leadership. The NFL’s TikTok strategy shows how traditional brands can adapt to new platforms.

Social Media 109

Social Media Brand Branding Crisis Management 109

PRSay

DECEMBER 16, 2024

In this video excerpt, she explores emerging trends, challenges Gen Z stereotypes, and shares insights on launching a PR career: [ Illustration credit: intelligent horizons ] The post To Build Relationships, Be Your Authentic Self, Gen-Z Influencer Brandy Star Merriweather Says first appeared on PRsay. Were not to be played with.

Instagram 157

Instagram Agency Interviews Study 157

Agility PR Solutions

NOVEMBER 20, 2024

Brands invest in high-quality content, like social media postings, blog articles, videos, and lectures. Currently, content marketing is the main function of modern digital marketing. It improves awareness of the company, educates customers, and turns leads. Content marketing grew quickly.

Content Marketing 101

Content Marketing Industry Marketing Education 101

5W PR

NOVEMBER 21, 2024

Creating animated book trailers, interactive elements, and engaging short videos can captivate audiences and drive interest. Utilize TikTok’s short-form video format to showcase book excerpts, character introductions, or behind-the-scenes content. Use animation to bring stories to life, especially for picture books.

Industry 78

Industry Apparel Print Marketing 78