Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. Over 500 million people watch Facebook videos every day.

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Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .

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Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

Video 195

Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195

How to Optimize Your Corporate Video for YouTube


YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. 2: Metadata of Popular Videos in Your Niche. An Exceptional Video.

Tips for small businesses for successfully creating video content

Agility PR Solutions

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.

The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 294

Video is a powerful tool for PR success

PR Daily

If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before. For example, what outcome are you trying to achieve with this video?

Video 154

How to make your social media video sticky

PR Daily

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential.

Video 170

Why and how you should caption your video content

PR Daily

Follow these best practices to make your videos more inclusive in 2022. But today, they overwhelmingly embrace captioned videos, especially on TikTok. If content creators don’t caption their videos, the audience won’t hear them.

Video 151

What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

5 tips for making stellar iPhone videos

PR Daily

The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves.

Video 155

5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content

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4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

Video 169


Deirdre Breakenridge

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

Video 284

4 ways that video marketing boosts your brand

Agility PR Solutions

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 141

6 tips for nailing the story in your video

PR Daily

Here’s how to ensure your video creations resonate. When it comes to creating a great video, the story is everything. But if your video isn’t about something —it won’t resonate. Video success starts with pre-production, where you storyboard and meticulously plan each shot.

Video 137

3 post-WFH video storytelling mistakes

PR Daily

Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.

What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

Video 131

How pro-UGC video offers low-budget visual success

PR Daily

Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.

Video 150

5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.

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Is Video Worth the Cost in B2B Marketing?

Sword and the Script

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A few months later the video was all but forgotten.

B2B 119

How to make the most of video content on social media to help your business


In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long.

Video 120

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb.

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4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos.

Video 171

3 keys to better, less painful video meetings

PR Daily

I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard.

How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?

Video 156

What types of video drive different Reactions on Facebook?


The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

Anatomy of a leadership video

PR Daily

Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video.

How to Create Videos on Canva

HMA Public Relations

Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin.

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3 tips to turn employees into (video) ambassadors

PR Daily

A global employer branding manager at Continental shows how to use video to celebrate your workforce. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. A powerful employer brand starts on the inside.

Announcing Ragan’s 2021 Video, Visual & Virtual Awards winners

PR Daily

The post Announcing Ragan’s 2021 Video, Visual & Virtual Awards winners appeared first on PR Daily. Congratulations to our impressive winners and Honorable Mentions! Ragan Awards

Video 124

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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How video can cut through the noise during this crisis

PR Daily

Here’s why video is a crucial tool. Video is your best bet for making an impression during this crisis. With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences.

Video 154

National Association of Realtors’ video series garners 2 million views, exceeds goals

PR Daily

NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards. RELATED: Enter Ragan's Video, Visual & Virtual Awards by March 18 to showcase your work! ].

Video 120

Video tips from Google’s Zynara Ng

PR Daily

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

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Video Production – Unsure on where to start?


If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience.

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VIDEO: College students share wishlists for comms careers

PR Daily

Watch the full video below: The post VIDEO: College students share wishlists for comms careers appeared first on PR Daily. Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.

Video 111

How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials.