Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.

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10 excellent video explainers

PR Daily

Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text.

Video 101

Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. It gives meaning to the story and it’s what you want your viewer or reader to take away from the article or video.

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4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.

Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no.

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Video and visual design made your campaigns pop

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.

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5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.

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How to Get Better Live Video Reach

Cision

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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Canva for Infographics Video Tutorial

The Proactive Report

this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.

Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.

Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.

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The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Navigating the Video Content Jungle

Cision

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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Infographic: How you should invest in video in 2019

PR Daily

A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?

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5 Reasons To Embrace Video Content Now

AirPR

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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5 ways in-house video can boost your PR efforts

PR Daily

You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.

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How video listicles can still offer content marketing success

PR Daily

Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.

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5 Steps For Live Streaming Video Success

Cision

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.

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The 7 Commandments of Video-Streaming Apps

Cision

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?

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Mayo Clinic’s best practices for video

PR Daily

The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.

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How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch.

Video: Essential for Modern PR and Marketing

Solo PR Pro

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.

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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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5 ways to use hero videos to drive your message

PR Daily

The site contains hundreds of hours of case studies, video presentations and interactive courses. So you want to bag a viral video? In his Ragan Training video, “Secrets to make your videos so good, they don’t have to go viral,” Crane warns that you cannot predict virality.

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Five Tips on Using Live Streaming Video

Cision

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.

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Social Networks Embrace the Demand for Video

The Proactive Report

For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.

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5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. Their videos also sparked widespread coverage in the company’s media-rich home market.

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5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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These experts have the recipe for fresh corporate videos

PR Daily

Easy-to-watch corporate videos are hard to make. Hard-to-watch corporate videos? The 2019 Amazing Videos Virtual Summit takes place Feb. Central time and will give you the tools you need to make “certified fresh” videos on any budget.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.

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Have you tapped into the potential of visuals and videos?

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals. We’re looking to recognize communicators who have crafted incredible videos and visual designs for PR Daily’s 2018 Video & Visual Awards. Live Video.

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Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 video lessons from organizations’ holiday greetings

PR Daily

Forget the festive photo of your staff or that handwritten holiday card: This year’s trend is holiday video greetings. The move is fitting, considering that videos and other moving images are continuing to grow in popularity for PR and marketing pros looking to stand out in a sea of content.

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5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. Their videos also sparked widespread coverage in the company’s media-rich home market.

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5 Tips to Reel Viewers in With Streaming Video

Cision

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!

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Free White Paper! Grab Your Audience’s Attention Using Live Video

Cision

Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.

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