Expert insights. Personalized for you.
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection. MORE
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. MORE
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating. MORE
Invest in video. Not only does Facebook’s algorithm favor video, it’s also the most likely to drive engagement. This means there’s a huge opportunity for brand marketers willing to invest in video. Amplify your video. What good is a video if it’s never seen? MORE
” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video. MORE
Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video. MORE
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV. MORE
and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report). MORE
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials. MORE
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers? MORE
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. MORE
It’s no secret that video is champion content when it comes to social media. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out: Design your video content to be shareable . MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1. MORE
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. MORE
Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops. MORE
You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market. MORE
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” MORE
That’s the big takeaway from the video from Marriott’s CEO Arne Sorenson that is getting lots of kudos online for directly addressing the company’s challenges in the face of COVID-19. Thanks for Your video message. wrote : The video is worth a watch for every leader. MORE
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory. MORE
Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results. MORE
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic. MORE
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”. MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. MORE
Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text. MORE
The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Smartphones are overrunning the business playing field, leaving behind a trail of good, bad and ugly videos, and as expected, they’re all over our social feeds. 360 Degree Videos. MORE
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about? MORE
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch. MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. MORE
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. MORE
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses. MORE
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. MORE
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip. MORE
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. MORE
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. MORE
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? MORE
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. MORE
When communicators create videos, their first impulse might be to gather the top executives in a conference room and have them talk about the company’s work. Here are eight ways to make your organization’s video memorable: 1. Visual & Video Communications MORE
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video is quickly becoming one of the most influential and effective digital marketing techniques used by both large and small businesses to reach their target audiences. MORE
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video. MORE
We often hear, “We need to put our leaders on video; employees want to see them.”. FREE GUIDE: 8 steps to making killer videos ]. Thought leadership video: Nothing inspires confidence among the rank and file (and your customers) like an executive on the forefront of trends. MORE
Video Related Topics 
PR Expanded
JANUARY 6, 2020
” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.
PR Daily
MARCH 30, 2020
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Expanded
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
PR Daily
JULY 26, 2019
and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report).
NewsWhip
JUNE 5, 2019
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.
Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.
|
PR Daily
MARCH 20, 2020
That’s the big takeaway from the video from Marriott’s CEO Arne Sorenson that is getting lots of kudos online for directly addressing the company’s challenges in the face of COVID-19. Thanks for Your video message. wrote : The video is worth a watch for every leader.
PR Daily
APRIL 18, 2019
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating.
PR Daily
JANUARY 28, 2020
Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.
PR Daily
MARCH 18, 2019
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.
|
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PR Daily
FEBRUARY 14, 2019
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers?
PR Daily
JANUARY 2, 2020
Invest in video. Not only does Facebook’s algorithm favor video, it’s also the most likely to drive engagement. This means there’s a huge opportunity for brand marketers willing to invest in video. Amplify your video. What good is a video if it’s never seen?
PR Daily
FEBRUARY 20, 2020
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
PR Daily
AUGUST 6, 2019
Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results.
PR Daily
MARCH 14, 2019
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.
Cision
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.
PR Daily
FEBRUARY 19, 2019
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.
PR Daily
JANUARY 23, 2019
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.
Cision
DECEMBER 8, 2017
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.
Prohibition
FEBRUARY 10, 2020
It’s no secret that video is champion content when it comes to social media. So, how can you make the most of your next video campaign to ensure it reaches it’s full potential? Here’s our top 10 tips to help you out: Design your video content to be shareable .
PR Expanded
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
PR Expanded
MAY 6, 2019
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests.
PR Daily
JULY 26, 2019
When communicators create videos, their first impulse might be to gather the top executives in a conference room and have them talk about the company’s work. Here are eight ways to make your organization’s video memorable: 1. Visual & Video Communications
PR Daily
DECEMBER 18, 2019
We often hear, “We need to put our leaders on video; employees want to see them.”. FREE GUIDE: 8 steps to making killer videos ]. Thought leadership video: Nothing inspires confidence among the rank and file (and your customers) like an executive on the forefront of trends.
PR Daily
JANUARY 25, 2019
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.
PR Daily
FEBRUARY 19, 2019
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.
Prohibition
DECEMBER 19, 2019
The rise of video content has made it an exciting time to have a presence in the production industry. As consumers are becoming more aware, they recognise when they are being retargeted, they understand when viral videos are being produced, they know about influencer marketing. Smartphones are overrunning the business playing field, leaving behind a trail of good, bad and ugly videos, and as expected, they’re all over our social feeds. 360 Degree Videos.
Prohibition
DECEMBER 16, 2019
Currently, there are thousands of digital video providers, all vying for input and publicity. As more companies are looking to capitalise on the popularity of video integration, some PR agencies are using their marketing techniques to create campaign videos that encourage consumers to invest. Video is quickly becoming one of the most influential and effective digital marketing techniques used by both large and small businesses to reach their target audiences.
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?
PR Expanded
APRIL 21, 2015
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.
Ishmael's Corner
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
PR Daily
FEBRUARY 7, 2019
Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video.
Cision
SEPTEMBER 18, 2015
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
Contently - Strategy
DECEMBER 14, 2018
You’re confident this great video will get people talking. You wait a few days to check the data and… your video got a whopping 12 views. Unfortunately, hoping to go viral is not a video strategy. The online video space is a deeply crowded market.
Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.
Cision
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?
PR Daily
JANUARY 17, 2019
Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch.
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