Infographic: 10 ideas for stellar marketing videos

PR Daily

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.

How to use videos in your email marketing

PR Daily

Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available.

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Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. It gives meaning to the story and it’s what you want your viewer or reader to take away from the article or video.

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Infographic: Why your social media team must invest in video

PR Daily

In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video.

Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating.

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Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no.

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10 excellent video explainers

PR Daily

Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text.

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Video and visual design made your campaigns pop

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.

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Canva for Infographics Video Tutorial

The Proactive Report

this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.

Infographic: The formula for a perfect explainer video

PR Daily

What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly.

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.

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4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.

The Launch of the Women Worldwide Video Podcast

PR Expanded

Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.

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LinkedIn embraces video with livestreaming tool

PR Daily

The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers?

The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Navigating the Video Content Jungle


Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.

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5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.

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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

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4 Key Elements in Viral Videos


When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.

Infographic: How you should invest in video in 2019

PR Daily

A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?

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5 Steps For Live Streaming Video Success


In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.

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The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.

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The 7 Commandments of Video-Streaming Apps


Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?

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5 ways in-house video can boost your PR efforts

PR Daily

You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.

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Announcing PR Daily’s 2018 Video & Visual Awards winners

PR Daily

The post Announcing PR Daily’s 2018 Video & Visual Awards winners appeared first on PR Daily. Content Marketing Employee Engagement Marketing Media Relations PR PR Daily Awards Storytelling Visual & Video Communications video awards visual awards

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5 tips for video storytelling after natural disasters

PR Daily

These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video. The site contains hundreds of hours of case studies, video presentations and interactive courses. Their videos also sparked widespread coverage in the company’s media-rich home market.

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How to Create Better Facebook Live Videos


Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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Video: Essential for Modern PR and Marketing

Solo PR Pro

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.

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Five Tips on Using Live Streaming Video


Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.

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The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.

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How video listicles can still offer content marketing success

PR Daily

Erika Montgomery argues the video format still offers big results for marketers and PR pros. The video listicle, is just as bad in the eyes of many, serving only as a mobile version of an otherwise boring and baseless article. A third of online activity is spent consuming video.

Social Networks Embrace the Demand for Video

The Proactive Report

For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.

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Mayo Clinic’s best practices for video

PR Daily

The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.

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5 Things to Consider When Planning Your Video Marketing Strategy


Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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Video: My Upcoming Book

Rock the Status Quo

Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?

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How to use video in your media pitch

PR Daily

Adding video to your pitch could give it the extra oomph it needs to grab journalists’ attention. Instead, we used the following intriguing subject: “New survey shows the #1 marketing trend expected this holiday season is video.”. Craft a video pitch.