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Video Strategy Plan

PR for Anyone

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. Over 500 million people watch Facebook videos every day.

Video 130
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Are Your Videos Landing in the “Relatable” or “Un-Relatable” Bucket?

Deirdre Breakenridge

Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .

Video 307
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Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

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Why Video is Vital in 2023

The Proactive Report

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Video trends for 2023.

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How to make more shareable videos

PR Daily

How often do you find yourself watching videos? According to G2, the average person watches videos for about 16 hours weekly. This stat proves that people regularly consume video content, whether on their mobile devices, desktop, tablets, or smart TVs. Keep videos short.

Video 131
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Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195
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Best Practice When Using Video Across Different Social Media Channels

Prohibition

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Videos are also a great storytelling device. Since 2022, all video uploaded to the channel is now a reel.

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The 1st Winner of the PR Expanded Student Video Contest is …

Deirdre Breakenridge

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 294
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LinkedIn gets vulnerable and social video fluctuates

PR Daily

TikTok users are continuing to watch more videos every year, but its growth in engaged minutes from 2021 to 2022 has declined over previous years. users spent nearly 94 minutes a day watching videos on TikTok , an increase of 10% from last year, but down after a 45% increase from 2020 to 2021.

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What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

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5 tips for making stellar iPhone videos

PR Daily

The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves.

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How to make your social media video sticky

PR Daily

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential.

Video 170
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5 Reasons To Embrace Video Content Now

Onclusive

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content

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Video is a powerful tool for PR success

PR Daily

If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before. For example, what outcome are you trying to achieve with this video?

Video 151
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Why and how you should caption your video content

PR Daily

Follow these best practices to make your videos more inclusive in 2022. But today, they overwhelmingly embrace captioned videos, especially on TikTok. If content creators don’t caption their videos, the audience won’t hear them.

Video 150
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THE 2nd WINNER OF THE PR EXPANDED STUDENT VIDEO CONTEST IS …

Deirdre Breakenridge

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

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4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

Video 170
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Why You Should Utilise Video Content as Part of Your PR Strategy

Prohibition

Video is a powerful PR and marketing tool, used by so many in the industry to build stronger, more impactful relationships with businesses and customers. A brand using video marketing effectively will enjoy an increase in sales, conversions, and brand image.

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5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.

Video 143
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What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

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How to make the most of video content on social media to help your business

Prohibition

In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long.

Video 120
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6 ways to use video storytelling to create a connection with your audience

Agility PR Solutions

Video is an integral part of the buying journey for consumers in the digital world. In fact, 50 percent of people on the internet watch videos and product demos before purchasing anything.

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6 tips for nailing the story in your video

PR Daily

Here’s how to ensure your video creations resonate. When it comes to creating a great video, the story is everything. But if your video isn’t about something —it won’t resonate. Video success starts with pre-production, where you storyboard and meticulously plan each shot.

Video 135
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Tips for small businesses for successfully creating video content

Agility PR Solutions

Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.

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4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos.

Video 171
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How pro-UGC video offers low-budget visual success

PR Daily

Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.

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4 ways that video marketing boosts your brand

Agility PR Solutions

Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.

Video 141
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Step by step guide to create a corporate video for your marketing needs

Prohibition

Video has taken the world of marketing by storm over recent years. From a content perspective – video is king! When we think of video, it’s often easier to picture a really dynamic and fun consumer video. Make sure you plan ahead for your marketing video.

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3 post-WFH video storytelling mistakes

PR Daily

Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.

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What types of video drive different Reactions on Facebook?

NewsWhip

The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

Facebook 114
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Plan your next video with this story grid

PR Daily

You’re a writer and you know you need to make a video. For people who work with words all day, being thrust into the world of video can feel overwhelming. The post Plan your next video with this story grid appeared first on PR Daily. Don’t know where to start?

Video 130
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Announcing Ragan’s 2022 Video, Visual & Virtual Awards winners

PR Daily

The post Announcing Ragan’s 2022 Video, Visual & Virtual Awards winners appeared first on PR Daily. Congratulations to this year’s impressive winners! Ragan Awards

Video 119
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3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb.

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Google’s text-to-video plans, REI says farewell to Black Friday and more

PR Daily

The battle for text-to-video services is heating up. On Wednesday, Google unveiled its Imagen Video service in an abstract from researchers. The move came one week after Facebook shared its own plans for video AI. Daily Scoop Black Friday Facebook Gordon Ramsey Imagen Video

Video 113
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Meta tests video AI, Jim Cantore needs to go inside and more

PR Daily

AI is now able to generate not just images, but videos. The videos have blurred subjects and distorted animation but represent a huge jump in content generation from artificial. The post Meta tests video AI, Jim Cantore needs to go inside and more appeared first on PR Daily.

Video 120
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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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3 keys to better, less painful video meetings

PR Daily

I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard.

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Anatomy of a leadership video

PR Daily

Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video.

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How to Create Videos on Canva

HMA Public Relations

Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin.

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Master Video Conferences With These 5 Steps

PRSay

As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. Turn on your video. It can be rude to not turn on your video.