Video: Essential for Modern PR and Marketing

Solo PR Pro

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.

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Navigating the Video Content Jungle


Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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How to Get Better Live Video Reach


This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.

Video 229

Canva for Infographics Video Tutorial

The Proactive Report

this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.

5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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Five Tips on Using Live Streaming Video


Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.

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Video: My Upcoming Book

Rock the Status Quo

Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?

Video 130

4 Key Elements in Viral Videos


When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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The world’s first interactive Alexa music video

PR in High Definition

Rap artist duo Too Many T’s have created the world’s first track featuring Alexa on the vocals – all you need to do is set your Alexa to US English and play the video next to your Alexa and she’ll join in! And you all thought the Thriller music video was revolutionary.

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The 7 Commandments of Video-Streaming Apps


Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?

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5 Steps For Live Streaming Video Success


In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.

Video 159

Report: The State of Online Video [infographic]

Doktor Spinn

Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. Social Video

Video 64

The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

Video 141

2018 PR Trends: Social Media [Video]

Shift Communications

cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Media Public Relations Social Media Trends Video

5 Things to Consider When Planning Your Video Marketing Strategy


Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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Boosting PR Campaigns With Targeted Video

ImPRessions - Crenshaw Communications

A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. Targeted, Snackable Video Explains and Engages. Show, don’t tell: cardinal rule of successful video.

Video 151

Social Networks Embrace the Demand for Video

The Proactive Report

For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.

Video 130

10 Image and Video Tools for PR Pros

Solo PR Pro

Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Use this app to mix photos, videos, GIFs and music into a collage. Vee for Video.

Tools 97

5 Ways to Improve Your Brand Video Dialogue


Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. What is the goal of this video?

Video 141

Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos.

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5 Tips to Reel Viewers in With Streaming Video


Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!

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2018 PR Trends: Paid Media [Video]

Shift Communications

cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Marketing Public Relations Trends Video

2018 PR Trends: Search Marketing [Video]

Shift Communications

cta] The post 2018 PR Trends: Search Marketing [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Public Relations SEO Trends Video

Free White Paper! Grab Your Audience’s Attention Using Live Video


Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.

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2018 PR Trends: Earned Media [Video]

Shift Communications

The nature of a perpetually-online world means radical transparency, which in turn means disastrous reputational damage is a tap of a video button on a smartphone away. Public Relations Trends Video

Video Content Trends for Media and PR Professionals


Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views.

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7 Reasons Why Video Needs to Be in Your PR Plan


Who can even remember a world without online videos? Between sharing funny videos on social media, looking up helpful how-to’s or learning about a brand on their website, it seems like we can’t go a day without watching at least one video online.

Video 149

The State of Online Video (Infographic)

Doktor Spinn

Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement.

4 Steps to Creating Effective Video Content


Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Today’s audiences are bombarded with content.

Video 176

The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.

Video 135

Infographic: Video marketing trends to watch

PR Daily

Is video a big part of your content strategy for 2018? As more companies develop video teams and offerings, several important trends have separated effective campaigns from futile exercises. Some thoughts include: Eighty-six percent of viewers watch business video on desktops.

Trends 102

Top Video Content Marketing Trends to Watch


To use video content in your communication activities in the most effective and efficient way, you must answer one key question. The post Top Video Content Marketing Trends to Watch appeared first on Prowly Magazine. Content Marketing content marketing video

PressPage Introduction video


exclude,video,about PressPage

Video 52

Tool of the month: Make your own explainer video with Moovly

PR in High Definition

According to a new LinkedIn study, two-thirds of B2B marketers regard video as a priority format. The vast majority of respondents are already generating more leads, and of a higher quality, thanks to existing B2B videos. However, generating new video content is seen as an expensive and time intensive task. But, where explainer videos are concerned, it doesn’t have to be, thanks to Moovly’s easy-to-use, online ‘make your own explainer video’ tool.

Tools 40

Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?


In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

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How to Make Online Videos Work for You

The Proactive Report

There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow.

Video 130

Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.

Video 173

Infographic: Reasons to invest in video

PR Daily

Good video content is expensive. Crafting the perfect video can take hours of labor and tie up important resources, yet the benefits generally outweigh the costs. shares statistics about how important a strong video component is for your online presence.