Expert insights. Personalized for you.
How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video? MORE
” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video. MORE
Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche. MORE
Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. MORE
Watch the full video below: The post Video: Answering 3 common questions on gender-neutral pronouns appeared first on PR Daily. MORE
In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long. MORE
But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video. Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small. MORE
RELATED: Showcase your engaging videos, visuals or virtual events ]. Here’s the first installment of the two-part conversation: The post Video: How humor makes you a better communicator appeared first on PR Daily. MORE
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit? MORE
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials. MORE
A global employer branding manager at Continental shows how to use video to celebrate your workforce. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. A powerful employer brand starts on the inside. MORE
Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops. MORE
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” MORE
The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves. MORE
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t. MORE
YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. 2: Metadata of Popular Videos in Your Niche. An Exceptional Video. MORE
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential. MORE
Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video. MORE
As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. First, video shouldn’t be ignored in a crisis. MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content MORE
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses. MORE
Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans. MORE
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip. MORE
As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. In fact, nowadays there are apps purely dedicated to video content, such as TikTok, that we all tend to get lost in! MORE
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos. MORE
Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video. MORE
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover. MORE
If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. MORE
The post Social media videos—10 things you have to know appeared first on Agility PR Solutions. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years. MORE
The post Video: The value of humor in communications (Part 2) appeared first on PR Daily. We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career. MORE
These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features. MORE
Here’s how to ensure your video creations resonate. When it comes to creating a great video, the story is everything. But if your video isn’t about something —it won’t resonate. Video success starts with pre-production, where you storyboard and meticulously plan each shot. MORE
Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin. MORE
Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase. MORE
We’ve been in this pandemic long enough to know viscerally that video conferences don’t work as well as face-to-face communication. The normal signals that connect us are muted on video conferencing. It’s all too easy to multitask while on a video conference. MORE
Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning. MORE
Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb. MORE
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic. MORE
The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future. How are PR agencies looking to improve on the inadequate levels of diversity and inclusion that are currently on display in the industry? MORE
I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard. MORE
The post 5 ways crowdfunding videos will boost your nonprofit campaigns appeared first on Agility PR Solutions. Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality. MORE
Video Related Topics Ronn Torossian
NOVEMBER 27, 2020
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.
ReimaginePR
SEPTEMBER 9, 2021
YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. 2: Metadata of Popular Videos in Your Niche. An Exceptional Video.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
PR Daily
AUGUST 9, 2021
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential.
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.
PR Expanded
JANUARY 6, 2020
” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.
PR Daily
JULY 17, 2020
The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves.
Ronn Torossian
DECEMBER 7, 2020
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?
PR Daily
MARCH 29, 2021
Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.
PR Daily
JANUARY 5, 2021
Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.
PR Daily
JULY 29, 2020
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.
PR Daily
JANUARY 28, 2020
Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.
|
PR Daily
JULY 8, 2021
A global employer branding manager at Continental shows how to use video to celebrate your workforce. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. A powerful employer brand starts on the inside.
HMA Public Relations
JULY 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin.
PR Expanded
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
PR Daily
JANUARY 21, 2021
Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.
B2B PR Sense
JUNE 25, 2020
How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?
PR Daily
SEPTEMBER 28, 2021
Watch the full video below: The post Video: Answering 3 common questions on gender-neutral pronouns appeared first on PR Daily.
PR Daily
JUNE 1, 2020
Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video.
Prohibition
APRIL 7, 2020
In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long.
Prohibition
JUNE 17, 2021
If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience.
Prohibition
JULY 27, 2021
As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. In fact, nowadays there are apps purely dedicated to video content, such as TikTok, that we all tend to get lost in!
PR Daily
FEBRUARY 15, 2021
Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb.
PR Daily
FEBRUARY 1, 2021
I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard.
Prohibition
AUGUST 16, 2021
Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership.
PR Daily
APRIL 29, 2020
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos.
Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content
PR Daily
FEBRUARY 20, 2020
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
PR Daily
MAY 7, 2020
As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. First, video shouldn’t be ignored in a crisis.
PR Daily
OCTOBER 2, 2020
But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video. Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small.
Agility PR Solutions
JULY 25, 2021
Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.
Agility PR Solutions
AUGUST 5, 2021
The post Social media videos—10 things you have to know appeared first on Agility PR Solutions. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years.
NewsWhip
JUNE 5, 2019
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.
5W PR
JULY 27, 2021
These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features.
Prohibition
JULY 28, 2021
Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video.
PR Daily
MARCH 30, 2020
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials.
PR Daily
AUGUST 25, 2021
The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future. How are PR agencies looking to improve on the inadequate levels of diversity and inclusion that are currently on display in the industry?
PR Daily
JANUARY 7, 2021
We’ve been in this pandemic long enough to know viscerally that video conferences don’t work as well as face-to-face communication. The normal signals that connect us are muted on video conferencing. It’s all too easy to multitask while on a video conference.
PR Daily
JULY 28, 2021
RELATED: Showcase your engaging videos, visuals or virtual events ]. Here’s the first installment of the two-part conversation: The post Video: How humor makes you a better communicator appeared first on PR Daily.
Agility PR Solutions
OCTOBER 10, 2021
The post 5 ways crowdfunding videos will boost your nonprofit campaigns appeared first on Agility PR Solutions. Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality.
PR Daily
AUGUST 4, 2021
The post Video: The value of humor in communications (Part 2) appeared first on PR Daily. We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.
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