Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

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4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

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Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

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What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

5 ways to improve your video presence in 2021

PR Daily

We’ve been in this pandemic long enough to know viscerally that video conferences don’t work as well as face-to-face communication. The normal signals that connect us are muted on video conferencing. It’s all too easy to multitask while on a video conference.

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What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

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5 tips for making stellar iPhone videos

PR Daily

The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves. Here are five tips for shooting iPhone video that will help your video editor deliver a high-quality product: 1. They’re inexpensive and make your videos look much more professional.

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The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media! Video Intro to PR media public relations Video Contest

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5 Essentials for Successful Video Marketing Blog

Promoting your brand through videos is a strategy every business should pursue. The confidence in video marketing comes from some recent stats: More than 70% of YouTube users would rather watch a video than read a blog post. 1) Create visual consistency in your brand videos.

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How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. Think about that so many of us are working from home, video provides an excellent way to get your face and name out there. I know personally that it's a struggle to do video. But I've been slowly easing myself into the video stream. Why do I push myself to create video?

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5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content

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Master Video Conferences With These 5 Steps


As the pandemic summer of 2020 winds down, it is abundantly clear that working from home and video meetings will continue to be the norm, even as some companies have begun to partially return to physical workplaces. Turn on your video. It can be rude to not turn on your video.

5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Video is only going to accelerate this year, and it pays to get a jump on the hottest trends and tools.”. Micro video sites like TikTok , Caffeine, Byte and Facebook’s beta Lasso platform are all the rage. Long-form video surges.

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What types of video drive different Reactions on Facebook?


The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.


PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.” Take a look at Nicole’s winning video and also give her a congratulatory shout out on social media! Strategic Communications Video Integrated Comms Nicole Morin public relations Relationship Building UMASS Student

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When consumers watch video online

PR Daily

and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. You could get more value for your budget spend by aligning your video release with the most popular days and time periods for online video consumption. Graph from Vidyard’s Video in Business Benchmark Report).

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Merryman Communications’ Betsy Merryman sees positives in video calls

PR Daily

The PR leader argues that the ubiquitous adoption of video conferencing is a good step forward for the industry. Despite the rise of Zoom fatigue, perhaps the wide adoption of video conference calls will be a net positive.

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How to make the most of video content on social media to help your business


In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. There are several different ways to utilise video across each of the channels, with some features that are unique to each platform. However, it’s worth noting that the length of a video can affect the engagement rates.

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10 excellent video explainers

PR Daily

Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text. Beyond marketing benefits, explainer videos can boost recruiting, awareness and customer service efforts. Explainer videos are excellent messaging vehicles for launching new products or services.

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Anatomy of a leadership video

PR Daily

Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. But producing good video at a time of social distancing and working from home presents its own set of problems. The videos would run on Blue Sky News , the airport’s brand journalism site, and on social media.

Video tips from Google’s Zynara Ng

PR Daily

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses. What are the essential elements of a video story, and how can you ensure your process captures everything you need? FREE GUIDE: 8 steps to making killer videos ]. Content Marketing Visual & Video Communications

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4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. FREE GUIDE: 8 steps to making killer videos ]. Failing to optimize for mobile is a crucial misstep when you’re creating videos for social media channels.

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5 strategies to monetize your video podcast

Agility PR Solutions

Video podcasts can be an effective way to build a strong connection with an audience, facilitate business growth, and reinforce your perceived authority in a specific niche. The post 5 strategies to monetize your video podcast appeared first on Agility PR Solutions.

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How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. With more employees working from home due to COVID-19 concerns, internal communicators can turn to video to help their make messages land and stick with employees. Likewise, employees often prefer learning with videos.

The Essential Components of Your Video Marketing Strategy


Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.

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From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. Kelly, sharing business updates and addressing employee concerns on video have become essential. So, how can communicators ensure their leaders make effective and moving videos during this crisis?

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Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating. The appetite for video of all types continues to grow, and consumers are increasingly sophisticated about what they’ll watch, where they’ll watch and what they expect in terms of quality.

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Takeaways from Marriott’s emotional CEO video

PR Daily

That’s the big takeaway from the video from Marriott’s CEO Arne Sorenson that is getting lots of kudos online for directly addressing the company’s challenges in the face of COVID-19. The video was shared on the company’s Twitter channel: A message to Marriott International associates from President and CEO Arne Sorenson. The video clocks in at over five minutes long and allows for updates about the sate of Marriott’s business, both globally and closer to home.

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Switch Up Your Social Media with Video Posts

HMA Public Relations

Social Media social social media VideoIf you are anything like me, you scroll past hundreds of posts every day on various social media sites. Every day I come across posts that make me stop, watch, and engage, whether that comes in the form of a like, a comment or a share.

4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. Print media remains powerful and effective, but adding a video component creates a more dynamic, interactive connection. How can you be sure your video content will be compelling and provide measurable results?

How to Get Better Live Video Reach


This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. One of the immediate benefits is better accessibility to live streaming video as Periscope has a small proportion ( perhaps as low as 1% ) of Twitter’s 313 million monthly active users. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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LinkedIn embraces video with livestreaming tool

PR Daily

The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. That seems to be LinkedIn’s mindset, as it recently announced a live video tool that will enable users to broadcast to connections and followers. LinkedIn clearly thinks it can differentiate based on its target audience, and the type of video it will offer.

Navigating the Video Content Jungle


Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. Back then, finding stats about the role online video plays in communications was still relatively nascent. We’re first exposed to the Social Video. This is the Emotional Video.

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How to Boost Your Strategy with B2B Video Marketing

B2B PR Sense

B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.

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8 tips for looking good on video conference calls

PR Daily

The coronavirus pandemic has made video conferencing essential. The post 8 tips for looking good on video conference calls appeared first on PR Daily. COVID-19 Crisis Communications Storytelling The Workplace Visual & Video CommunicationsMake sure your sound and lighting don’t ruin your presentation. Don’t forget to check your background, too. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say.

How video can cut through the noise during this crisis

PR Daily

Here’s why video is a crucial tool. Video is your best bet for making an impression during this crisis. With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences. We asked Ryan Jordan, executive creative director at imre for his insights on how to use video during this difficult time. How important is video to your customer?

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Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. HIPAA requirements, patient safety and other issues can complicate your use of video, leading to major legal problems. According to Google Think, approximately 1 in 8 patients use online video to research hospitals, health insurance, and health information.

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Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. Creating video, like other marketing other communications services, is a complex and nuanced task. If you want the video to help your clients “move the needle” with storytelling their customers will love, the stakes are high. How will the video be used?

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. The Havergal Limitless Campaign Video, Havergal College. Fort Worth Chamber of Commerce Fortify Video, Balcom Agency. Educational Video. Cat: Conference Room Video, ArcBest. ” Video, Munro/Thompson.

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Follow these best practices to create superb marketing videos

PR Daily

Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results. Organizations in high-tech; professional services; and media, entertainment and communications are the most prolific in using video, says the 2019 Video in Business Benchmark Report from Vidyard.

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