Business Video Marketing Trends Shifting to Animated Video Stories in 2019

The Proactive Report

In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. It gives meaning to the story and it’s what you want your viewer or reader to take away from the article or video.

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Video and visual design made your campaigns pop

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.

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How to Get Better Live Video Reach

Cision

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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Canva for Infographics Video Tutorial

The Proactive Report

this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.

Navigating the Video Content Jungle

Cision

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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5 Reasons To Embrace Video Content Now

AirPR

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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5 ways to use hero videos to drive your message

PR Daily

The site contains hundreds of hours of case studies, video presentations and interactive courses. So you want to bag a viral video? In his Ragan Training video, “Secrets to make your videos so good, they don’t have to go viral,” Crane warns that you cannot predict virality.

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The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

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4 Key Elements in Viral Videos

Cision

When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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Have you tapped into the potential of visuals and videos?

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards to showcase how you stood out in a world dominated by visuals. We’re looking to recognize communicators who have crafted incredible videos and visual designs for PR Daily’s 2018 Video & Visual Awards. Live Video.

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The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.

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5 Steps For Live Streaming Video Success

Cision

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.

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The 7 Commandments of Video-Streaming Apps

Cision

Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?

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5 video lessons from organizations’ holiday greetings

PR Daily

Forget the festive photo of your staff or that handwritten holiday card: This year’s trend is holiday video greetings. The move is fitting, considering that videos and other moving images are continuing to grow in popularity for PR and marketing pros looking to stand out in a sea of content.

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Video: Essential for Modern PR and Marketing

Solo PR Pro

It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.

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How to Create Better Facebook Live Videos

Cision

Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.

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The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.

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Five Tips on Using Live Streaming Video

Cision

Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.

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Social Networks Embrace the Demand for Video

The Proactive Report

For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.

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5 Things to Consider When Planning Your Video Marketing Strategy

Cision

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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Infographic: How users are watching videos

PR Daily

Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video.

3 effective video tools for Facebook marketing

PR Daily

A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Mark Zuckerberg himself has said that video is a “mega-trend.” Facebook Watch encourages episodic video from content creators. Facebook’s free video effects tool.

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Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat

PR Expanded

ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.

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Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

5 Tips to Reel Viewers in With Streaming Video

Cision

Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!

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Free White Paper! Grab Your Audience’s Attention Using Live Video

Cision

Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.

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The Calls to Use Video in Marketing Often Overlook These 3 Essential Considerations

Sword and the Script

Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.

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Video Content Trends for Media and PR Professionals

Cision

Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views.

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Put your impressive video and visual design work on display

PR Daily

PR Daily’s 2018 Video & Visual Awards are still open. The post Put your impressive video and visual design work on display appeared first on PR Daily. Marketing PR PR Daily Awards Visual & Video Communications

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How to Make Online Videos Work for You

The Proactive Report

There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow.

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5 tips for executing live video

PR Daily

It’s the first 16 minutes of a Facebook Live Video for Taco Bell’s fourth annual “Friendsgiving,” a live broadcast from a couple years ago that exemplifies some of the worst traits of poor live videos. video available on demand. What works best as a live video?

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Are your videos vibrant?

PR Daily

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8 reasons to invest in social media video

PR Daily

By 2019, video will be the prime mover behind 80 percent of global internet traffic. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward. Here are eight reasons why social media users respond so well to video: 1.

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Without Video, Is Your Communications Strategy One-Dimensional?

PRSay

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-five percent of people say they’d like to see more video from brands.

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Branded Video Is Trending. Here’s What PR Pros Need to Know.

Cision

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need? Does video have any weaknesses?

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Why Vertical Video is a Social PR Secret

Social PR Chat

Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. Just a decade ago, you’d be hard pressed to find any display of phones and specifications suitable to watch a video.

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Infographic: Video marketing trends to watch

PR Daily

Is video a big part of your content strategy for 2018? As more companies develop video teams and offerings, several important trends have separated effective campaigns from futile exercises. Some thoughts include: Eighty-six percent of viewers watch business video on desktops.

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Video: My Upcoming Book

Rock the Status Quo

Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?

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