The Ultimate Brand Video Helper


Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.

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Five Tips on Using Live Streaming Video


Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.

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4 Key Elements in Viral Videos


When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.

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Navigating the Video Content Jungle


Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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5 Things to Consider When Planning Your Video Marketing Strategy


Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.

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How to Get Better Live Video Reach


This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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Creating a Company Video That Actually Tells a Story

Ishmael's Corner

On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.

How to Measure the Success of Video Communications

Shift Communications

As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.

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Canva for Infographics Video Tutorial

The Proactive Report

this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.

The Rise and Rise of Online Video

The Proactive Report

What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.

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Jay Baer Asks [VIDEO]: Is Fake News Really a Thing?


In the second in a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research. In this video, Baer asks and answers the important question — Is Fake News Really a Thing?

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8 steps to perfect your filming for PR video interviews

PR in High Definition

This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

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10 Tips for Improving Your Photos and Videos


Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter. This is essential with video but also matters in still photography.

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Instagram Video Changes: Is Longer Better For Brands?


Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Longer Videos. Instagram had a 15-second limit since the platform’s adoption of video in June 2013.

5 Tips to Reel Viewers in With Streaming Video


Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!

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Digital Video to Kill TV by 2020?

Ron Torossian

TV killed radio, so will digital video kill TV? In a speech at the Consumer Electronics Show, YouTube chief business officer Robert Kyncl said, “Digital video will overtake television to become the single largest way people spend their free time before the end of this decade.”. The post Digital Video to Kill TV by 2020? Absolutely, say some market experts … and they are predicting a relatively quick death – by 2020.

The 5 Basic Steps to Using Video for PR


Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.

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The social video starter guide

PR Daily

You likely know that video is a huge component of online marketing, and it’s growing. To put a number to it, video will account for more than two-thirds of consumer Web traffic by 2017. So it behooves marketers to know which venues work for which types of videos.

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The 7 Commandments of Video-Streaming Apps


Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?

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Jay Baer Asks [VIDEO]: Is Journalism About Building an Audience or Building a Community?


In the third in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Is Journalism About Building an Audience or Building a Community?

Google News Lab for PR and Marketing Professionals [video]

Shift Communications

In this short 10-minute video tour, learn what’s inside Google News Lab and how it applies to marketers and communicators. The post Google News Lab for PR and Marketing Professionals [video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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How (and Why) to Use the Silent Treatment in Facebook Video Ads


Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads.

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State of Social Q1 2017: Facebook nears 2 billion users, says video or else

Shift Communications

In addition, he spent a significant part of the earnings call talking about vision, imaging, and video, from new machine learning technologies which allow users to apply painting styles (similar to the Prisma app) to augmented and virtual reality.

Free White Paper! Grab Your Audience’s Attention Using Live Video


Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.

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Creating Great Video Without the “Shoot”

Waxing UnLyrical

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. There is an unholy trinity that rules all video projects. Guest post by Sue O’Hora.

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Why marketers should embrace video in 2017

PR Daily

If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. However, without a proper video marketing strategy, organizations are taking a huge risk. Need more proof that video is the way to go for your 2017 marketing strategy?

A guide to better video marketing

PR Daily

Many marketers would suggest video. According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. A recent report even calls video “the storytelling format to rule them all.”. Getting your video out there.

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4 Steps to Creating Effective Video Content


Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Today’s audiences are bombarded with content.

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2018 PR Trends: Paid Media [Video]

Shift Communications

cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Marketing Public Relations Trends Video

Video: Using LinkedIn Company & Showcase Pages for PR

Rock the Status Quo

I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Social Media Videos

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5 tips to get the most out of PR video interviews

PR in High Definition

In the first of a two part series, I’ll be providing tips about how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam.

Watch Your Tone! 5 Tips for Creating Compelling Audio & Video Content


With audio and video, don’t assimilate. It’s your favorite audio or video producer. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces?

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5 Ways to Use Video in your Marketing Strategy

Solo PR Pro

Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos.

SMB 13

Basic Training for Branded Video

Beyond PR

In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. What are my objectives with this video?

2016 is the Year for Video Marketing

PR 20/20

Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. Our consumers are demanding video content more than ever, and here are a few numbers to prove it : 100 million Internet users watch online video every day.

Jay Baer Asks [VIDEO]: Are PR Professionals Still an Asset to Journalists?


In the fourth and final episode in a series of videos, Jay Baer, founder of Convince & Convert and New York Times bestselling author shares his thoughts on the research. In this video, Baer asks and answers the question — Are PR professionals still an asset to journalists?

Video: The Future of PR Measurement With Kevin Akeroyd


View the video or read the full transcript below for the story. How do we craft stories, campaigns, and content, and video to YouTubers, and pictures to Instagrammers and traditional PR to traditional media?

Video posts have the greatest Facebook reach

PR Daily

Facebook is all about those videos—and promotional posts. The study found video posts now reach the most viewers, whereas photo posts—once the darling of the social media network—are the worst-performing posts on brand pages. Video posts had an organic reach of 8.71

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Do your videos rack up views? Enter the Video Awards

PR Daily

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