INDUSTRY INSIGHTS YOUR PEERS ARE READING
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now. MORE
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. MORE
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video. MORE
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads. MORE
Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. MORE
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. MORE
It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website. MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics. MORE
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing. MORE
Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views. MORE
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. MORE
It’s the first 16 minutes of a Facebook Live Video for Taco Bell’s fourth annual “Friendsgiving,” a live broadcast from a couple years ago that exemplifies some of the worst traits of poor live videos. video available on demand. What works best as a live video? MORE
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain. MORE
A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Mark Zuckerberg himself has said that video is a “mega-trend.” Facebook Watch encourages episodic video from content creators. Facebook’s free video effects tool. MORE
Futurism Tech Trends Video deepfake trendsNow, just about anyone can be in almost anything — and there’s no clear solution or any serious consequences. “Seeing is believing” no more. MORE
While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. It’s that time of year again. MORE
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic. MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. MORE
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! MORE
Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Use this app to mix photos, videos, GIFs and music into a collage. Vee for Video. MORE
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about? MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. MORE
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. MORE
Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. Social Video MORE
Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-five percent of people say they’d like to see more video from brands. MORE
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. Video was […]. The post Social video influences consumers most—how are communicators responding? MORE
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. MORE
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. MORE
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust. MORE
Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. MORE
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. MORE
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? MORE
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. MORE
And whether you’re creating content for consumers or B2B audiences, video has proven to be the most engaging and effective. The post Amplifying content for video amplifies purchases, particularly for Millennials appeared first on Agility PR Solutions. MORE
Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes. MORE
Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. Just a decade ago, you’d be hard pressed to find any display of phones and specifications suitable to watch a video. MORE
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need? Does video have any weaknesses? MORE
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. MORE
A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. Targeted, Snackable Video Explains and Engages. Show, don’t tell: cardinal rule of successful video. MORE
By 2019, video will be the prime mover behind 80 percent of global internet traffic. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward. Here are eight reasons why social media users respond so well to video: 1. MORE
There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow. MORE
Video Related Topics ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.
Cision
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.
The Proactive Report
JANUARY 6, 2017
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.
Cision
DECEMBER 8, 2017
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
AirPR
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.
The Proactive Report
JUNE 23, 2015
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.
Solo PR Pro
MAY 15, 2018
It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.
Cision
SEPTEMBER 18, 2015
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
Cision
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?
Cision
MAY 1, 2017
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.
PR Expanded
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Cision
MARCH 7, 2016
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.
The Proactive Report
JUNE 28, 2015
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.
Sword and the Script
AUGUST 7, 2018
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.
PRSay
NOVEMBER 5, 2018
Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-five percent of people say they’d like to see more video from brands.
PR Expanded
APRIL 21, 2015
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.
Cision
AUGUST 19, 2015
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!
Cision
AUGUST 11, 2015
Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.
Social PR Chat
OCTOBER 31, 2018
Your social public relations strategy is taking a turn, it’s called vertical video. Here’s why: vertical videos have 90% higher completion rate than horizontal. Just a decade ago, you’d be hard pressed to find any display of phones and specifications suitable to watch a video.
Ishmael's Corner
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Cision
NOVEMBER 6, 2015
Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views.
The Proactive Report
JULY 6, 2015
There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow.
Agility PR Solutions
OCTOBER 29, 2018
Research has shown that video offers brands the best content opportunity for connecting with consumers, especially influential Millennials and Gen Zers. Video was […]. The post Social video influences consumers most—how are communicators responding?
PR Daily
OCTOBER 26, 2018
A quick scroll through Facebook’s news feed shows the rise in social video marketing and advertising. Mark Zuckerberg himself has said that video is a “mega-trend.” Facebook Watch encourages episodic video from content creators. Facebook’s free video effects tool.
PR Daily
SEPTEMBER 16, 2018
Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video.
Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.
PR Daily
OCTOBER 30, 2018
It’s the first 16 minutes of a Facebook Live Video for Taco Bell’s fourth annual “Friendsgiving,” a live broadcast from a couple years ago that exemplifies some of the worst traits of poor live videos. video available on demand. What works best as a live video?
Cision
APRIL 21, 2015
Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need? Does video have any weaknesses?
PR Daily
NOVEMBER 9, 2018
By 2019, video will be the prime mover behind 80 percent of global internet traffic. Whether it’s Facebook, Instagram, YouTube or Snapchat, video content is what your business needs to focus on moving forward. Here are eight reasons why social media users respond so well to video: 1.
Doktor Spinn
OCTOBER 1, 2018
Futurism Tech Trends Video deepfake trendsNow, just about anyone can be in almost anything — and there’s no clear solution or any serious consequences. “Seeing is believing” no more.
Agility PR Solutions
NOVEMBER 15, 2018
And whether you’re creating content for consumers or B2B audiences, video has proven to be the most engaging and effective. The post Amplifying content for video amplifies purchases, particularly for Millennials appeared first on Agility PR Solutions.
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?
Agility PR Solutions
OCTOBER 1, 2018
Video has taken the marketing world by storm, and with great cause. From stronger brand and product recognition to increased conversion rates, video is a multi-sensory platform that is seemingly ready-made for marketing and advertising purposes.
ImPRessions - Crenshaw Communications
APRIL 7, 2017
A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. Targeted, Snackable Video Explains and Engages. Show, don’t tell: cardinal rule of successful video.
PR 20/20
OCTOBER 4, 2018
While we’re on the subject of marketing mediums, have you leveraged the power of video? According to Wyzowl’s State of Video Marketing Survey , 81% of businesses use video as a marketing tool— up 18 points from 2017. It’s that time of year again.
Doktor Spinn
FEBRUARY 24, 2018
Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. Social Video
Cision
MAY 1, 2015
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.
Solo PR Pro
OCTOBER 4, 2016
Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Use this app to mix photos, videos, GIFs and music into a collage. Vee for Video.
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