this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now. MORE
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases. MORE
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video. MORE
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads. MORE
Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video. MORE
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. MORE
Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. What is the goal of this video? MORE
Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan. MORE
It’s no secret that video is a key tactic for public relations and marketing professionals. The latest data shows that by 2019, 80% of all internet traffic will be video-based. How are you using video? 80% of marketers say video has increased dwell time on their website. MORE
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing. MORE
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics. MORE
Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views. MORE
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow. MORE
Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Content Marketing Videos MORE
Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos. MORE
Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Today’s audiences are bombarded with content. MORE
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic. MORE
It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. Along with testing an Explore feature, YouTube recently announced support for hashtags—another step to help users find videos (and help creators attract viewers). MORE
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that. MORE
Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos. Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long. MORE
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper! MORE
Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Use this app to mix photos, videos, GIFs and music into a collage. Vee for Video. MORE
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about? MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. MORE
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over. MORE
Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. Social Video MORE
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. MORE
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. MORE
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust. MORE
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Social Media Videos MORE
Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. MORE
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. MORE
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved? MORE
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. MORE
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. MORE
cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Marketing Public Relations Trends Video MORE
Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need? Does video have any weaknesses? MORE
Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. And for good reason. The inverted pyramid still figures prominently in J schools across the country. MORE
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year. MORE
A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. Targeted, Snackable Video Explains and Engages. Show, don’t tell: cardinal rule of successful video. MORE
Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter. This is essential with video but also matters in still photography. MORE
There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow. MORE
cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Media Public Relations Social Media Trends Video MORE
Video Related Topics Cision
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.
The Proactive Report
JANUARY 6, 2017
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.
Cision
DECEMBER 8, 2017
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
AirPR
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.
The Proactive Report
JUNE 23, 2015
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.
Cision
SEPTEMBER 15, 2015
When it comes to producing viral videos for big brands, Stephen Voltz is about as experienced as they come. If you’ve ever seen a YouTube video demonstrating what happens when you combine Diet Coke and Mentos , you can thank Voltz and his team for that.
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.
Cision
SEPTEMBER 18, 2015
In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. Developing streaming video content may seem overwhelming, especially due to its recent emergence in the social world and consequential lack of examples to follow.
Cision
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?
Cision
MAY 1, 2017
Facebook Live Video is an unanticipated content juggernaut. In a recent Facebook post , Facebook VP of Product, Fidji Simo revealed that 20% of all videos posted to Facebook are Live Videos and that Facebook Live Video watch times have increased 400% year-over-year.
Sword and the Script
AUGUST 7, 2018
Every couple of years, there’s a renewed collective call to action for marketing to use more video. The catalyst is usually some smart marketer notices video is getting better play on a particular channel. 3 Essential Considerations for Video Marketing.
Flack's Revenge
NOVEMBER 29, 2017
Through this collaboration I learned of Stone Temple’s very creative use of video. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. It would not seem to have “next YouTube video stars” written all over.
PR Expanded
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
Cision
MARCH 7, 2016
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.
The Proactive Report
JUNE 28, 2015
For years it was difficult to use images and video online, but that is no longer the case. Social Networks Showcase Video. Facebook now has autoplay on all videos. 70% of videos on Facebook are now uploaded directly to Facebook. Twitter also offer Promoted Video Ads.
Cision
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.
PR Expanded
APRIL 21, 2015
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.
PR Daily
SEPTEMBER 16, 2018
Facebook is making considerable inroads into YouTube’s video market share. According to a new study from Promo by Slidely , a content provider for video marketers, Facebook viewers now surpass YouTube viewers when it comes to online video.
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?
Cision
AUGUST 19, 2015
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!
Cision
AUGUST 11, 2015
Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream.
Cision
NOVEMBER 6, 2015
Video used to be optional in communication, but now it’s vital. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. ” 5 percent of all videos are responsible for 95 percent of all views.
The Proactive Report
JULY 6, 2015
There is a lot of buzz about online video and that is because studies show that they get results. Marketing Profs say that 70% of marketing professionals report that video converts better than any other medium. Make sure your video is relevant. By Cokey Falkow.
Ishmael's Corner
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
Cision
APRIL 21, 2015
Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. Here are some of Matthew’s thoughts about the importance of video now and moving forward. Want the video creation tips and best practices you need? Does video have any weaknesses?
ImPRessions - Crenshaw Communications
APRIL 7, 2017
A current forecast says that 74% of all Internet traffic in 2017 will be video. As the passion for video grows, PR plans are expected to include a video component. Targeted, Snackable Video Explains and Engages. Show, don’t tell: cardinal rule of successful video.
Doktor Spinn
FEBRUARY 24, 2018
Contrary to what most experts say, longer videos tend to drive higher engagement. According to a recent report, 80% of all online videos are shorter than 5 minutes, however, these videos only drive less than a third of the total engagement. Social Video
PRSay
APRIL 5, 2017
Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter. This is essential with video but also matters in still photography.
Cision
MAY 1, 2015
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.
Shift Communications
JANUARY 10, 2018
cta] The post 2018 PR Trends: Social Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Marketing Media Public Relations Social Media Trends Video
Solo PR Pro
OCTOBER 4, 2016
Below are 10 tools to help you create images and videos. It is a free tool with a desktop and mobile version that allows you to create posts, pages, and videos on the fly. Use this app to mix photos, videos, GIFs and music into a collage. Vee for Video.
Cision
MARCH 14, 2016
Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Today’s audiences are bombarded with content.
ReimaginePR
MAY 30, 2016
Videos have the power to grab your audience’s attention and establish an emotional connection. Over 70% of respondents claim that video performs better than other content for producing conversions,” according to a recent report published in Vidyard. What is the goal of this video?
Solo PR Pro
JANUARY 10, 2017
Video is far from being the new kid on the block. What has changed is the ease of creating and distributing video. You may be rocking video for your work with clients but uncertain of how to leverage the power of video for yourself. Explainer videos.
PR Daily
SEPTEMBER 14, 2018
Want to achieve video content that gets noticed on social media, while staying on budget? Here are five ways to get professional results with DIY video content—even when your crew is just you. If you don’t want a scripted video, still make a plan.
Ishmael's Corner
SEPTEMBER 6, 2016
Journalism — particularly newspapers — has been trying to shift to video for years, often sputtering like a ’57 Chevy with a bad carburetor. The post Is This the Future of Newspaper Video? The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. And for good reason. The inverted pyramid still figures prominently in J schools across the country.
Rock the Status Quo
JANUARY 20, 2015
I hope you enjoy this five-minute video talking about my ideas for using LinkedIn showcase pages for audience segmentation and company pages as your newsroom. Social Media Videos
PR Daily
JULY 24, 2018
It could soon become a lot easier to find videos on YouTube or uncover the next big vlogger. Along with testing an Explore feature, YouTube recently announced support for hashtags—another step to help users find videos (and help creators attract viewers).
PR Daily
JUNE 7, 2018
Instagram is looking to replicate a Snapchat feature to capitalize on viewers’ growing hunger for videos. Sources told The Wall Street Journal that Instagram will launch a long-form vertical video feature on June 20, enabling users to post up videos up to an hour long.
Rock the Status Quo
JANUARY 26, 2015
Today’s video is about stock photography rights and common misunderstandings – do you have a hard-earned lesson to share? Content Marketing Videos
Shift Communications
JANUARY 8, 2018
cta] The post 2018 PR Trends: Paid Media [Video] appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Advertising Marketing Public Relations Trends Video
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