Infographic: 12 crucial video marketing statistics

PR Daily

The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Just how important is video for your messaging? Some key insights include: 82% of online traffic will go to video by 2020.

When consumers watch video online

PR Daily

and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report).

What types of video drive different Reactions on Facebook?

NewsWhip

The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

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Infographic: 10 ideas for stellar marketing videos

PR Daily

You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.

The Ultimate Brand Video Helper

ReimaginePR

Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.

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Infographic: Your social media video cheat sheet

PR Daily

What does your audience want from video content on each of the major social media platforms? Key insights include: Users on Facebook want video to share updates and trends. Consult the full infographic to help you prioritize your video creation and distribution strategy.

5 Reasons To Embrace Video Content Now

Onclusive

In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.

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Tips for creating an engaging, shareable Instagram video

PR Daily

Instagram users consume video at higher and faster rates than in previous years. More than 500 million users share 80 million posts every day—and that’s a great reason to tailor videos for Instagram. Plus, 25% of Instagram ads are in a video format.

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Video and visual design made your campaigns pop

PR Daily

Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.

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Infographic: Are marketers fibbing about social media video efforts?

PR Daily

Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no.

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How to use videos in your email marketing

PR Daily

Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available.

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Tips for developing your online video strategy

PR Daily

Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating.

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.

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Follow these best practices to create superb marketing videos

PR Daily

Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results.

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5 tips for producing professional-caliber DIY videos

PR Daily

Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget?

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4 guidelines for perfect video PR

PR Daily

Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.

Infographic: The formula for a perfect explainer video

PR Daily

What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly.

Announcing PR Daily’s 2018 Video & Visual Awards finalists

PR Daily

Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.

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11 tactics to repurpose original podcasts and videos

PR Daily

Podcasts and video are hot. Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI. Of course, a lot of work and money go into producing a high-quality podcast or video.

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LinkedIn embraces video with livestreaming tool

PR Daily

The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers?

The Essential Components of Your Video Marketing Strategy

ReimaginePR

Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.

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Tips for pricing corporate video work

PR Daily

Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.

Infographic: Why your social media team must invest in video

PR Daily

In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video.

Infographic: Crucial video trends for communicators to follow

PR Daily

As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Video is a potent tool for communicators in 2019. Top trends include: Live Q&A videos. 360-degree videos. Video courses.

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Maximize video for your health care practice

PR Daily

Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.

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5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.

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How to Get Better Live Video Reach

Cision

This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.

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8 ways to land your organization’s message through video

PR Daily

When communicators create videos, their first impulse might be to gather the top executives in a conference room and have them talk about the company’s work. Here are eight ways to make your organization’s video memorable: 1. Visual & Video Communications

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Infographic: How you should invest in video in 2019

PR Daily

A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?

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Navigating the Video Content Jungle

Cision

Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.

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Infographic: How creating live videos can elevate your organization

PR Daily

For communicators looking to grab their audience’s attention, live video offers exceptional opportunities. Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. Infographics Visual & Video Communications

Mayo Clinic’s best practices for video

PR Daily

The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.

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The Launch of the Women Worldwide Video Podcast

PR Expanded

Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests.

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5 steps to shoot seamless live video

PR Daily

We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful.

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5 steps to shoot seamless live video

PR Daily

We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful.

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5 ways in-house video can boost your PR efforts

PR Daily

You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.

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Video production in Leeds – 11 recent case studies

Prohibition

With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Sealy video – A surprise ‘in store’?

The State of Digital Video: A PRStudChat Session Recap

PR Expanded

On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.

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4 reasons why your video failed—and how to fix it next time

PR Daily

You spent hours on that video script you thought was killer. Every video producer goes through this. Usually after every video, TV show or film. You were sure your video was going to go gangbusters, and yet, for whatever reason, it didn’t.

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IPR creates buzz with ‘In a Car’ video series

PR Daily

A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback. However, research on our video-watching habits indicates this is not the case.

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