How to Leverage Your Social Media Marketing with Videos
OCTOBER 27, 2016
Should you include videos in your social media marketing? Whether you want to increase engagement or social shares, videos may be the perfect solution for your brand. The post How to Leverage Your Social Media Marketing with Videos appeared first on Spin Sucks.
The Ultimate Brand Video Helper
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
Seven Reasons Live Video is the Hardest Form of Content Marketing
MARCH 13, 2017
With the advent of Snapchat, Facebook, and Instagram Live, live video is the hottest thing in content marketing. The post Seven Reasons Live Video is the Hardest Form of Content Marketing appeared first on Spin Sucks.
Why and How to Add Videos to Your Marketing Mix
AUGUST 13, 2015
Capitalizing on this knowledge, marketing strategies have always tried to ensure incorporation of pictures and videos in their campaigns to make them more effective. In this information age, the benefits of including videos are plenty, and we have here just a few. By Jack Dawson.
Five Tips on Using Live Streaming Video
MARCH 7, 2016
Last weekend I tried Facebook Live Video on the fly, attempting to broadcast my daughter’s violin recital to her grandparents (and hundreds of other unsuspecting Facebook friends). The resolution of the picture should be the weakest aspect of your live stream video.
Four+ Tips to Help You Get Over Your Fear of Video
MARCH 16, 2017
Video is extraordinarily difficult because we are our own worst critics. But if you start with video chats and move up, you'll become a pro. The post Four+ Tips to Help You Get Over Your Fear of Video appeared first on Spin Sucks.
Virtual Reality Video is Stupid and I’ll Tell You Why
NOVEMBER 21, 2016
Virtual reality video is here. The question is not if we should use it, but rather how we enhance our clients' story with VR videos. Check out Tony Gnau's take on VR videos. The post Virtual Reality Video is Stupid and I’ll Tell You Why appeared first on Spin Sucks. A shiny new toy or the future of content marketing? Comments Lesson tonight at 8:00.
Why are PR and marketing ignoring the hottest video trend?
Holtz Communication + Technology
FEBRUARY 10, 2016
An important video trend has been gaining momentum for some time. Despite the popularity of these videos, and the increasing number of them, there has been virtually no adoption of the technique among public relations, corporate communications, and marketing.
How to Get Better Live Video Reach
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.
Friday Wrap #153: Policy problems, Instant Articles, VR in retail,and video, video, video
Holtz Communication + Technology
MAY 15, 2015
Millennials are searching for how-to videos on YouTube via mobile —More than 100 million hours of how-to content has been consumed on YouTube so far this year, representing a 70% growth over last year. A special note on this week’s wrap photo.
How to Measure the Success of Video Communications
FEBRUARY 13, 2017
As we’ve detailed previously, video is hot. It’s one of the most engaging ways to communicate with an audience, and digital platforms are doubling down on video. However, one area where video-minded PR professionals fall short is how to measure the success of video communications.
Video: My Upcoming Book
Rock the Status Quo
APRIL 30, 2015
Here is a short video where I introduce a little detail about it. Above The Noise VideosWondering what my new book, Above The Noise, is about?
Join #PRStudChat on April 28th for a State of Digital Video Tweet Chat
APRIL 21, 2015
ET, the #PRStudChat community will gather to discuss the state of video communications in 2015. When you’re in PR, you’re very familiar with video, having used videos over the years for B-Roll footage, Satellite Media Tours (SMTs), and video to enhance your news releases.
Canva for Infographics Video Tutorial
The Proactive Report
JANUARY 6, 2017
this video tutorial will walk you through the basic steps of using Canva to make an infographic. Digital PR Online PR Canva design digital PR infographics skills tutorial videoEvery PR or communications pro should know how to use the easy design tools available now.
5 Things to Consider When Planning Your Video Marketing Strategy
NOVEMBER 12, 2015
Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Video, both live and on-demand, coincides with important increases in performance on key marketing metrics.
How to Sell Video Marketing to the C-Suite
SEPTEMBER 4, 2012
And more than 500 years of YouTube videos are watched every day on Facebook. This is evidence enough video is incredibly popular, and not only for social purposes. If you’re in marketing and you aren’t producing videos, you might want to consider doing so.
Producing Business Videos: Shooting, Editing, and Embedding
OCTOBER 27, 2011
This week’s question comes from Christina Pappas , the author of The Content Cocktail , about producing videos and how I do them. She asks: So here is my question for you (and if its been answered, then please point me to the link) and it’s regarding video.
10 Tips for Improving Your Photos and Videos
APRIL 5, 2017
Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. Professional-quality photos or video matter. This is essential with video but also matters in still photography.
Gin and Topics: An Epic (EPIC!) Wedding Video
SEPTEMBER 4, 2015
Though North America has a long weekend, I think it’s fair to say that most of us will still have time to watch funny videos. She sent a video this week! I don’t know if I should be impressed or scared by this video. Epic Wedding Video. By Gini Dietrich.
The Rise and Rise of Online Video
The Proactive Report
JUNE 23, 2015
What started out as a text-heavy medium is increasingly becoming a visual medium and according to the Cisco Visual Networking Index, 80% of all online content will be video by 2019. Business is realizing just how powerful a tool video online can be. Video Can Lead to Trust.
Basic Training for Branded Video
JANUARY 18, 2017
In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. What are my objectives with this video?
Instagram Video Changes: Is Longer Better For Brands?
MARCH 30, 2016
Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Longer Videos. Instagram had a 15-second limit since the platform’s adoption of video in June 2013.
Creating a Company Video That Actually Tells a Story
AUGUST 30, 2016
On a charitable day, I would characterize most company videos as dreadful. Why would a company video be.more. The post Creating a Company Video That Actually Tells a Story appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications.
NFL Crowdsources Videos; Increases Social Media Presence
OCTOBER 9, 2012
So imagine my surprise and delight upon discovering the video montage the NFL does every Thursday night is crowdsourced. NFL Crowdsources Videos. All you have to do is choose your team, record a video, upload it to the Fanchise site, and viola! I love football.
5 Tips to Reel Viewers in With Streaming Video
AUGUST 19, 2015
Streaming, or live, video is the hot new tool in PR and marketing, but what does it take to be successful with the medium? The answer is simple: the video itself. Want to become a streaming video pro? Check out our “Video Streaming Best Practices for PR” white paper!
The Spin Sucks Inquisition: Corina Manea on Video
DECEMBER 4, 2015
Introducing…The Spin Sucks Inquisition on video! I won’t spoil the video by giving you the answers here, but I will tell you her story of getting the treadmill home is H-I-larious! If you can’t get the video below, you can click here and watch it on the Tube of You.
8 steps to perfect your filming for PR video interviews
PR in High Definition
FEBRUARY 19, 2015
This is the second in a two part series, where I provide tips on how to get the most out of a PR video interview. My background is teaching video skills to would-be journalists and bloggers in Vietnam.
Gin and Topics: A Video that Will Shock Your Core
DECEMBER 9, 2016
On this week's Gin and Topics, we have a couple of holiday videos, a precocious toddler, and one video that will completely shock your core. The post Gin and Topics: A Video that Will Shock Your Core appeared first on Spin Sucks.
Seven Ways to Repurpose Your PR Content
MARCH 1, 2017
repurpose your content in an e-book repurpose your content with short videos Slideshare slideshows ways to repurpose your content Why You Should Repurpose Your PR ContentYour PR content holds undiscovered treasures that will help you better connect with your audience.
The Spin Sucks Inquisition: Martin Waxman on Video
DECEMBER 18, 2015
I won’t spoil the video by transcribing his answers (that and I’m lazy), but I learned something new about him from our conversation. The post The Spin Sucks Inquisition: Martin Waxman on Video appeared first on Spin Sucks. By Gini Dietrich.
The social video starter guide
JANUARY 9, 2016
You likely know that video is a huge component of online marketing, and it’s growing. To put a number to it, video will account for more than two-thirds of consumer Web traffic by 2017. So it behooves marketers to know which venues work for which types of videos.
The 5 Basic Steps to Using Video for PR
MAY 1, 2015
Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently.
Why marketers should embrace video in 2017
JANUARY 8, 2017
If you spend any time on social media platforms, it’s hard not to notice video’s rapid rise as a marketing tool. However, without a proper video marketing strategy, organizations are taking a huge risk. Need more proof that video is the way to go for your 2017 marketing strategy?
The 7 Commandments of Video-Streaming Apps
AUGUST 31, 2015
Mobile live-streaming video apps Meerkat and Periscope have received a lot of press this year. Despite the advertised novelty of these apps, Meerkat and Periscope are simply the latest iteration of live-streaming video apps. Persistence – Are videos saved?
The Spin Sucks Inquisition: Susan Cellura on Video
MARCH 18, 2016
The post The Spin Sucks Inquisition: Susan Cellura on Video appeared first on Spin Sucks. by Laura Petrolino Related Stories The Spin Sucks Inquisition: Hanna Knowles The Spin Sucks Inquisition: Paul Sutton On Video The Spin Sucks Inquisition: Rob Biesenbach on Video.
How (and Why) to Use the Silent Treatment in Facebook Video Ads
MARCH 16, 2016
Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads.
4 Steps to Creating Effective Video Content
MARCH 14, 2016
Visuals and video. Some of the biggest social trends of 2015 included livestreaming, Snapchat and Facebook video. Your audience is looking for unique video content and your brand needs to be there to meet them. Today’s audiences are bombarded with content.
A guide to better video marketing
JULY 21, 2016
Many marketers would suggest video. According to data from VidYard’s Video Marketing Handbook , more and more brand managers are presenting powerful themes through visuals. A recent report even calls video “the storytelling format to rule them all.”. Getting your video out there.
The Three Tiers of VR and 360 Video Distribution
MAY 3, 2016
Uncategorized 360 video Adam Hirsch Digital Facebook Virtual Reality VR youtube
The Spin Sucks Inquisition: Lubna Sadik on Video
DECEMBER 11, 2015
Doing them on video means my guest has to do their hair (but not put on pants). Of course, we’ve had Lubna on the hot seat before, but I wanted to get her on video so you could see her pretty face and hear her lovely accent. By Gini Dietrich.