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PR for Anyone
APRIL 13, 2022
Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. If you aren’t doing video yet, it’s really important to start. Over 500 million people watch Facebook videos every day.
Deirdre Breakenridge
APRIL 6, 2022
Can you name a day, in the past couple of years, when you didn’t have to show up for a video meeting, you didn’t go to YouTube to watch a video, or check out video courses on a learning platform, such as LinkedIn Learning to increase your skills and knowledge? . .
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Ronn Torossian
NOVEMBER 27, 2020
One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.
Ronn Torossian
AUGUST 27, 2020
It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.
ReimaginePR
SEPTEMBER 9, 2021
YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. 2: Metadata of Popular Videos in Your Niche. An Exceptional Video.
Agility PR Solutions
JUNE 29, 2022
Many owners of new or small businesses can utilize video content, but most of them avoid it simply because they don’t know how to do it or because they don’t feel comfortable in front of the camera.
Deirdre Breakenridge
JANUARY 6, 2020
” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.
PR Daily
NOVEMBER 9, 2021
If you’re ready to boost your social media, consider making videos. No matter what digital media platform you or your clients are on, chances are you’ll notice there’s more video than ever before. For example, what outcome are you trying to achieve with this video?
PR Daily
AUGUST 9, 2021
Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential.
PR Daily
JANUARY 5, 2022
Follow these best practices to make your videos more inclusive in 2022. But today, they overwhelmingly embrace captioned videos, especially on TikTok. If content creators don’t caption their videos, the audience won’t hear them.
Ronn Torossian
DECEMBER 7, 2020
By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?
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PR Daily
JULY 17, 2020
The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves.
Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content
PR Daily
JANUARY 5, 2021
Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.
Deirdre Breakenridge
JANUARY 13, 2020
It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”
Agility PR Solutions
MARCH 20, 2022
Consider video marketing. Consumers are more easily influenced by video than any other marketing method. Here are 4 reasons video marketing will give your […]. The post 4 ways that video marketing boosts your brand appeared first on Agility PR Solutions.
PR Daily
JUNE 16, 2021
Here’s how to ensure your video creations resonate. When it comes to creating a great video, the story is everything. But if your video isn’t about something —it won’t resonate. Video success starts with pre-production, where you storyboard and meticulously plan each shot.
PR Daily
MARCH 29, 2021
Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.
PR Daily
JULY 29, 2020
As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.
PR Daily
JANUARY 21, 2021
Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.
PR Daily
JANUARY 28, 2020
Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.
Sword and the Script
JUNE 14, 2022
93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A few months later the video was all but forgotten.
Prohibition
APRIL 7, 2020
In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long.
PR Daily
FEBRUARY 15, 2021
Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb.
PR Daily
APRIL 29, 2020
More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos.
PR Daily
FEBRUARY 1, 2021
I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard.
B2B PR Sense
JUNE 25, 2020
How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?
NewsWhip
JUNE 5, 2019
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.
PR Daily
JUNE 1, 2020
Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video.
HMA Public Relations
JULY 13, 2021
Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin.
PR Daily
JULY 8, 2021
A global employer branding manager at Continental shows how to use video to celebrate your workforce. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. A powerful employer brand starts on the inside.
PR Daily
FEBRUARY 10, 2022
The post Announcing Ragan’s 2021 Video, Visual & Virtual Awards winners appeared first on PR Daily. Congratulations to our impressive winners and Honorable Mentions! Ragan Awards
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. Video is no longer optional. Video plays an essential role in your marketing strategy. If you want to be noticed in the crowd, video is a definitely way to dominance.
PR Daily
MAY 19, 2020
Here’s why video is a crucial tool. Video is your best bet for making an impression during this crisis. With audiences looking for information, but also looking for a respite from overstimulation, video is a crucial tool for getting your message in front of key audiences.
PR Daily
MARCH 11, 2022
NAR’s ‘Coming Home’ video series dealt with homelessness, PTSD and relocation, winning an award in the ‘Content Marketing’ category of PR Daily’s 2021 Digital Marketing & Social Media Awards. RELATED: Enter Ragan's Video, Visual & Virtual Awards by March 18 to showcase your work! ].
PR Daily
FEBRUARY 20, 2020
Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses.
Prohibition
JUNE 17, 2021
If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience.
PR Daily
APRIL 28, 2022
Watch the full video below: The post VIDEO: College students share wishlists for comms careers appeared first on PR Daily. Three UMass-Amherst students sat down with Ragan CEO Diane Schwartz to discuss what they hope their careers in the PR industry will look like.
B2B PR Sense
SEPTEMBER 18, 2020
B2B video marketing has raised a few eyebrows in recent years. Some find it hard to picture B2B CEOs scrolling through video on social media or surfing YouTube, especially to view business-related content. Why should you consider video in your strategy? Caption Your Video.
PR Daily
MARCH 30, 2020
With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials.
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