Improved Video Marketing Tactics

Ronn Torossian

One of the leading forms of marketing in recent years has become video marketing, and businesses making video content are getting ahead of their competitors. According to some reports, the businesses that use video content grow in revenue 49% faster compared to those that don’t.

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How to Optimize Your Corporate Video for YouTube


YouTube is not just a place to watch cute cat videos, it is (though less importantly) the world’s second-largest search engine, too. Users watch over 1 billion hours of video each day on YouTube. 2: Metadata of Popular Videos in Your Niche. An Exceptional Video.


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How to make your social media video sticky

PR Daily

Video is an increasingly popular content type online, but there’s more to it than just hitting the record button. You’ve probably already noticed while mindlessly scrolling through your social feeds, but video content reigns supreme—and for good reason. Video is essential.

Video 169

Video: Effective Communication with Customers

Ronn Torossian

It doesn’t matter which platform a brand’s customers frequent because wherever they are, video is king. Cisco’s latest annual internet report forecasted that by 2021, video is expected to make up 80% of all internet traffic.

Video 195

The 1st Winner of the PR Expanded Student Video Contest is …

PR Expanded

” In the spirit of students and professionals being PR Tech Testers , we thought it would be a much more interesting assignment for students to create videos based on what they learned in class. Here is Wei’s winning video.

Video 294

5 tips for making stellar iPhone videos

PR Daily

The past few months, it’s been difficult for videographers to be on-site to shoot video for projects and clients, considering current health and safety precautions. That’s forced us to get creative when seeking video footage, such as asking subjects to film video themselves.

Video 168

What Makes a YouTube Video a Hit?

Ronn Torossian

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

3 post-WFH video storytelling mistakes

PR Daily

Here are three tips to help you script and shoot better company videos in the post-WFH era, shared in a recent Ragan webinar. Run-and-gun may work for cinema verité and documentaries, but most corporate video requires more planning.

4 affordable ways to improve your video content

PR Daily

Looking to create great videos without breaking the bank? Video content has long been a key creative element in marketing and public relations. A lack of quality video output—whether a live webinar or social media content—could put you behind others in your niche.

Video 170

What makes a perfect product video?

PR Daily

As more and more shopping moves online during the pandemic, being able to feature your offerings with online video is a crucial tool for your organization. In the digital age, if you don’t have a product video, does your product really exist? What the video should cover.

Video 152

5 top video trends for 2020

PR Daily

Video is today’s premier communications tool. Look no further than the growing popularity of visual search and visual devices like Amazon’s Alexa Echo or Facebook’s new ‘ Portal ’ video device,” says videographer Lou Bortone. Long-form video surges. Personalized video pops.

Video 162

3 tips to turn employees into (video) ambassadors

PR Daily

A global employer branding manager at Continental shows how to use video to celebrate your workforce. Editor’s note: This content comes from Ragan Training, the go-to video library resource for communications professionals. A powerful employer brand starts on the inside.

How to Create Videos on Canva

HMA Public Relations

Thanks to Canva, spicing up your social media with custom videos has never been easier. Social Media canva VideoLearn more with Justin Liggin.

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PR Expanded

It’s time to unveil our 2nd PR Expanded video contest winner. A big congratulations goes to Nicole Morin, a UMASS at Amherst student, for creating her video on “Why PR Professionals Should Practice Strategic Communications.”

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How pro-UGC video offers low-budget visual success

PR Daily

Here’s how to get the video content you are looking for. The boss walks in and hits you with, “We need more video! From brand storytelling to customer testimonials to executive thought leadership, there are no shortage of strategies that place video at the center of your marcomm plans.

Video 155

How to Ace Video for Personal Branding

B2B PR Sense

How about video? Using video for personal branding has helped many people to expand their brand and reach more audiences. And COVID-19 has created an atmosphere where video thrives. I know personally that it's a struggle to do video. Why do I push myself to create video?

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Video: Answering 3 common questions on gender-neutral pronouns

PR Daily

Watch the full video below: The post Video: Answering 3 common questions on gender-neutral pronouns appeared first on PR Daily.

Video 128

Anatomy of a leadership video

PR Daily

Video is a great medium for what our industry likes to call “thought leadership,” and potentially quite effective at a time when town halls, press conferences and other live meetings seem like quaint events from that bygone era … also known as February. Start with a good reason for video.

How to make the most of video content on social media to help your business


In this era of creating meaningful and engaging content many brands are experimenting with video across their social media channels in order to engage their audiences, communicate a certain product or service and expand their brand presence. On Instagram, a grid video can be 60 seconds long.

Video 120

Video Production – Unsure on where to start?


If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience.

Video 62

How Effective is a Video on Social Media?


As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. In fact, nowadays there are apps purely dedicated to video content, such as TikTok, that we all tend to get lost in!

Video 62

3 communications lessons from viral ‘Gorilla Glue’ videos

PR Daily

Brown’s first video racked up more than 31.6 million views on Instagram within a week—with additional reposts and videos from social media users and news media outlets garnering even more views. A second video, also posted on Feb.

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3 keys to better, less painful video meetings

PR Daily

I’m seeing a lot of stress in the faces of executives and workers I talk to on video conferences these days. So here are some ways to think about video conferencing to make it more bearable. The bottom line is that we don’t always say what we mean on video, and we don’t feel heard.

How to Enhance your LinkedIn Marketing with Video


Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership.

Video 62

4 tips to elevate videos for social media marketing

PR Daily

More than eight in 10 businesses are using video to engage consumers, so yours has to stand out. Dynamic videos and video clips are increasingly becoming part of this strategy, too. FREE GUIDE: 8 steps to making killer videos ]. Subtitle your videos.

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5 Reasons To Embrace Video Content Now


In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. “People spend more time on digital video (one hour 55 minutes) than social media (one hour 44 minutes) per day, and 68 […]. Industry Insights & Trends branding content creation digital medium narrative PR storytelling video video content

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Video tips from Google’s Zynara Ng

PR Daily

Here’s how this industry veteran breaks down the video creation process with tips on what kinds of questions to ask to get the best story for your campaign. The site contains hundreds of hours of case studies, video presentations, and interactive courses.

Google 136

From the experts: Advice on video creation during COVID-19

PR Daily

As leaders increasingly use video to address key stakeholders and express empathy for employees, the format has become an essential tool for communicators to master. The CEO video message has become a crucial tool during this crisis. First, video shouldn’t be ignored in a crisis.

Video 163

How to maximize video production on a tight budget

PR Daily

But the biggest content marketing switch as a result of COVID-19 is the resurgence of low-production video. Before the virus, enhanced visual effects, highly produced videos and virtual reality components were all becoming commonplace in marketing for businesses big and small.

Video 145

ROI of video ads—how to see compounding results

Agility PR Solutions

Video is a powerful tool for small businesses. However, many brands don’t realize the impact of a consistent video strategy. A well-planned video strategy helps your brand reach viewers at various key touch points that lead your audience from discovery to purchase.

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Social media videos—10 things you have to know

Agility PR Solutions

The post Social media videos—10 things you have to know appeared first on Agility PR Solutions. Social networks such as Facebook, Twitter, and Instagram have evolved a lot in the last couple of years.

What types of video drive different Reactions on Facebook?


The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.

Video Game Public Relations


These days, there are still a number of people who don’t really understand how big the video game industry really is. Most of the same rules apply in public relations in video games as with other clients, but they have some unique features.

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Seven Ways to make a Corporate Video more Engaging


Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video.

How video bolsters your internal communications

PR Daily

With more employees working from home due to COVID-19 concerns, video is becoming increasingly valuable for internal communications. Video offers many benefits for internal communications, even in ordinary times–and these are anything but. More video essentials.

Video: FleishmanHillard’s Adrianne Smith on what makes inclusion authentic

PR Daily

The chief diversity and inclusion officer shares how her work is looking to create a better workplace as PR pros look to the future. How are PR agencies looking to improve on the inadequate levels of diversity and inclusion that are currently on display in the industry?

Video 141

5 ways to improve your video presence in 2021

PR Daily

We’ve been in this pandemic long enough to know viscerally that video conferences don’t work as well as face-to-face communication. The normal signals that connect us are muted on video conferencing. It’s all too easy to multitask while on a video conference.

Video 132

Video: How humor makes you a better communicator

PR Daily

RELATED: Showcase your engaging videos, visuals or virtual events ]. Here’s the first installment of the two-part conversation: The post Video: How humor makes you a better communicator appeared first on PR Daily.

Video 141

5 ways crowdfunding videos will boost your nonprofit campaigns

Agility PR Solutions

The post 5 ways crowdfunding videos will boost your nonprofit campaigns appeared first on Agility PR Solutions. Crowdfunding has emerged as one of the effective ways for entrepreneurs to test a market while gaining the financial support needed to turn their idea into reality.

Video: The value of humor in communications (Part 2)

PR Daily

The post Video: The value of humor in communications (Part 2) appeared first on PR Daily. We continue the conversation with Peppercomm’s Steve Cody, looking at how humor might be the soft skill that makes all the difference for your comms career.

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