INDUSTRY INSIGHTS YOUR PEERS ARE READING
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection. MORE
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating. MORE
Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available. MORE
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback. However, research on our video-watching habits indicates this is not the case. MORE
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video. MORE
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no. MORE
Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec. MORE
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV. MORE
and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report). MORE
The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Just how important is video for your messaging? Some key insights include: 82% of online traffic will go to video by 2020. MORE
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started. MORE
What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly. MORE
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers? MORE
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests. MORE
Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget? MORE
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1. MORE
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain. MORE
As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Video is a potent tool for communicators in 2019. Top trends include: Live Q&A videos. 360-degree videos. Video courses. MORE
For communicators looking to grab their audience’s attention, live video offers exceptional opportunities. Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. Infographics Visual & Video Communications MORE
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory. MORE
In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video. MORE
Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results. MORE
What does your audience want from video content on each of the major social media platforms? Key insights include: Users on Facebook want video to share updates and trends. Consult the full infographic to help you prioritize your video creation and distribution strategy. MORE
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic. MORE
A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video? MORE
Instagram users consume video at higher and faster rates than in previous years. More than 500 million users share 80 million posts every day—and that’s a great reason to tailor videos for Instagram. Plus, 25% of Instagram ads are in a video format. MORE
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”. MORE
Animated explainer videos are a superb way to engage your audience and communicate complex ideas. Videos tend to drive higher volumes of traffic, shares and conversions than other forms of content, and humans can process images 60,000 times faster than plain text. MORE
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere. MORE
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately. MORE
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip. MORE
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention. MORE
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015. MORE
You spent hours on that video script you thought was killer. Every video producer goes through this. Usually after every video, TV show or film. You were sure your video was going to go gangbusters, and yet, for whatever reason, it didn’t. MORE
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak. MORE
When communicators create videos, their first impulse might be to gather the top executives in a conference room and have them talk about the company’s work. Here are eight ways to make your organization’s video memorable: 1. Visual & Video Communications MORE
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video. MORE
Podcasts and video are hot. Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI. Of course, a lot of work and money go into producing a high-quality podcast or video. MORE
We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful. MORE
We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful. MORE
With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Sealy video – A surprise ‘in store’? MORE
Video Related Topics PR Daily
SEPTEMBER 19, 2019
The pivot to video might have been overblown, but that doesn’t mean the tool can’t do plenty of good toward your messaging goals. Just how important is video for your messaging? Some key insights include: 82% of online traffic will go to video by 2020.
PR Daily
JULY 26, 2019
and noon, according to Vidyard’s Video in Business Benchmark Report. Video constitutes a big investment for organizations online—and its importance will likely grow as brand managers compete for restless internet surfers. Graph from Vidyard’s Video in Business Benchmark Report).
NewsWhip
JUNE 5, 2019
The post What types of video drive different Reactions on Facebook? Digital Journalism Facebook Reactions Facebook Video native video social video[…]. appeared first on NewsWhip.
PR Daily
APRIL 21, 2019
You know you should be creating videos and tapping into online audiences with engaging clips, but you might not know where to start. For PR pros, content—especially video—is still king. This infographic from Yeah Local offers tried-and-true topics to get your video efforts started.
ReimaginePR
JULY 16, 2015
Because we love you, one handy dandy, super duper, mostly all-in-one-place Brand Video Checklist to ensure you don’t forget anything when you develop, write and shoot your next video.
PR Daily
AUGUST 19, 2019
What does your audience want from video content on each of the major social media platforms? Key insights include: Users on Facebook want video to share updates and trends. Consult the full infographic to help you prioritize your video creation and distribution strategy.
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Onclusive
NOVEMBER 10, 2015
In the past decade, perhaps the biggest shift in Internet technology has been the rise of video content. From commercially produced material to the explosion of self-directed content via smartphones, video is everywhere.
PR Daily
SEPTEMBER 27, 2019
Instagram users consume video at higher and faster rates than in previous years. More than 500 million users share 80 million posts every day—and that’s a great reason to tailor videos for Instagram. Plus, 25% of Instagram ads are in a video format.
PR Daily
DECEMBER 16, 2018
Enter PR Daily’s 2018 Video & Visual Awards. The post Video and visual design made your campaigns pop appeared first on PR Daily. Show off the creative efforts that made your work engaging. The late submission deadline is Dec.
PR Daily
JANUARY 20, 2019
Video is a major player on digital channels and offers many benefits, but are brand managers really using it the way they say they do? Marketers talk a big game when it comes to social media video. According to Animoto ’s “ State of Social Video Trends Report ,” the simple answer is no.
PR Daily
APRIL 26, 2019
Here’s how adding video can help. Using the word video in your subject lines and employing embedded clips in your email marketing campaigns can increase open rates and click-through rates. Coupled with email, videos provide the highest ROI among the many marketing strategies available.
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PR Daily
APRIL 18, 2019
Content creators might be hesitant to invest in video creation, but it has never been easier to start developing high quality videos. When it comes to online video, two things are true. The speed at which the environment for online video changes is only accelerating.
ImPRessions - Crenshaw Communications
NOVEMBER 13, 2018
As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. 7 best PR uses for video. Video can demonstrate and explain.
PR Daily
AUGUST 6, 2019
Almost every major business and organization uses video to inform and engage consumers. Marketers are piling into producing streaming videos. The reasons are simple: Most customers prefer video over text, and well-produced marketing videos deliver superior results.
PR Daily
SEPTEMBER 8, 2019
Video content is all the rage online, but video production can be expensive and time-consuming. Here are some tips to help you produce your own videos cheaply. Want to achieve video content that gets noticed on social media, while staying on budget?
PR Daily
MARCH 18, 2019
Just because your video went viral doesn’t mean your sales will skyrocket. Consider these steps for using video to win customers’ hearts. Video content has become a crucial part of any successful multifaceted PR campaign. The very nature of viral videos is transitory.
PR Daily
MARCH 26, 2019
What compels a viewer to click on your video and stay until the end? Some of the top-performing videos on platforms such as YouTube are explainer or how-to videos. What goes into a good explainer video? seconds of your video—so get to the point quickly.
PR Daily
MARCH 14, 2019
Creating powerful video is an essential part of an impressive communications strategy. The participants in PR Daily’s 2018 Video & Visual Awards proved this with their unique submissions. VIDEOS BY TOPIC. Charitable or Nonprofit Video. Educational Video.
PR Daily
JULY 23, 2019
Podcasts and video are hot. Video has been growing in popularity, as well, with 87% of businesses now using video as a marketing tool; 83% of marketers say video gives them good ROI. Of course, a lot of work and money go into producing a high-quality podcast or video.
PR Daily
FEBRUARY 14, 2019
The platform faces competition from Facebook, Twitter and more, but the video offering can boost content efforts. It’s never too late to embrace video content and livestreaming. What do you think of LinkedIn’s live video announcement, PR Daily readers?
ReimaginePR
OCTOBER 10, 2016
Are you using video as a part of your marketing strategy? Video, my friend, is no longer optional. If you want to build a business in the 21st century, you need to reach the 21st century consumer, and that person is on Facebook or YouTube liking cat videos as we speak.
PR Daily
FEBRUARY 19, 2019
Whether your are producing your own content or outsourcing your efforts, it helps to know the true price of a video. Video production can be complex and difficult to price if it’s not your specialty. For example: “A great video will cost you $4,000 a minute.”.
PR Daily
MAY 14, 2019
In a world dominated by visuals, video reigns. However, not all platforms present videos the same way, so it’s essential to customize them for the channels where they’ll be viewed. It’s important to have a clear strategy before uploading any video.
PR Daily
JUNE 6, 2019
As video becomes a more important format for digital marketers and PR pros, it’s vital that you stay on top of the latest best practices. Video is a potent tool for communicators in 2019. Top trends include: Live Q&A videos. 360-degree videos. Video courses.
PR Daily
JANUARY 23, 2019
Check out these examples of useful videos for internal and external outreach. Video can be a valuable strategic tool in your communications kit, but health care organizations must take care to handle it appropriately.
PR Daily
MARCH 6, 2019
With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. Here are the five elements of creating a successful video testimonial: 1.
Cision
DECEMBER 19, 2016
This past week Twitter announced that they are integrating Periscope’s live video as a built-in feature of the network. They began live streaming using UStream , but as live video apps started maturing, they switched. For many businesses, this would be a useful live video tactic.
PR Daily
JULY 26, 2019
When communicators create videos, their first impulse might be to gather the top executives in a conference room and have them talk about the company’s work. Here are eight ways to make your organization’s video memorable: 1. Visual & Video Communications
PR Daily
JANUARY 27, 2019
A video can accomplish a great deal for your external messaging efforts. However, it’s important to approach video creation with a judicious strategy. Some even accused social media platforms of inflating their video statistics. So, how much should you invest in video?
Cision
DECEMBER 8, 2017
Once a year, I ask the creative team here at MultiVu to think about an educational video for our sales team to share with clients. The focus of the Goldie videos was to stress to communicators that they have mere seconds to catch their audience’s attention.
PR Daily
JULY 19, 2019
For communicators looking to grab their audience’s attention, live video offers exceptional opportunities. Only 20% of consumers will finish an article they start reading, and 69% would rather learn about your product from a video. Infographics Visual & Video Communications
PR Daily
JANUARY 25, 2019
The site contains hundreds of hours of case studies, video presentations and interactive courses. What makes it more digestible, she says, is video. Mayo creates video that lives on a range of channels, such as its website and piped in-room patient TV.
PR Expanded
MAY 6, 2019
Today, we’ve launched Women Worldwide as a video podcast on YouTube. Once again, I’m stepping into an “uncomfortable zone” to build a video show with a team of dedicated professionals, and to experience video with my interview guests.
PR Daily
OCTOBER 29, 2019
We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful.
PR Daily
OCTOBER 29, 2019
We are bombarded with live video on nearly every website these days. Thankfully, shooting live video is easy, it’s fast, and it’s a great way to grab attention. A word of caution: Many free (or freemium) versions of tools enable you to record video from your screen, but be careful.
PR Daily
FEBRUARY 19, 2019
You don’t have to have a lot of fancy equipment to reap the benefits of a robust video production program. Here are some tips on how to make your own video content. This allows your audience to join you on a creative journey, with each video deepening the brand-audience connection.
Prohibition
AUGUST 26, 2019
With content marketing and the use of social media continuously on the increase, producing noticeable stand out video content to share across platforms is a regular challenge for brands. Sealy video – A surprise ‘in store’?
PR Expanded
APRIL 30, 2015
On April 28, 2015, the #PRStudChat community gathered to discuss the State of Digital Video. Sarah and our community shared many video insights in a fast paced, dynamic chat session. Here are some of the highlights of the conversation regarding PR and the use of video in 2015.
PR Daily
AUGUST 4, 2019
You spent hours on that video script you thought was killer. Every video producer goes through this. Usually after every video, TV show or film. You were sure your video was going to go gangbusters, and yet, for whatever reason, it didn’t.
PR Daily
JULY 19, 2019
A desire for a short video series was informed by the success of Jerry Seinfeld’s car-themed interview show. The videos quickly netted increased viewership and community feedback. However, research on our video-watching habits indicates this is not the case.
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