AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

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Breaking Down Current Trends in Influencer Marketing: 6 Takeaways from a Global Survey by Talkwalker

Sword and the Script

Second, I’ve done demos of a dozen or so tools overs the years, and they all pretty much do the same thing: promise a secret sauce and then select influencers based on the number of twitter followers they have.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

On-demand demo videos. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Why AI won’t Replace PR

Flack's Revenge

The demos were pretty incredible (you can check them out in the video link above). I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared).

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™


Follow this link to request a live demo. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

Infographic: How Journalists Use Social Media in 2016


Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

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How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale. I am often asked by clients how to build trade show buzz and booth traffic.

3 Steps to Efficient Content Amplification


During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

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See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

How to Conduct Skype and Facebook Live Interviews with the Media

Critical Mention

SCHEDULE A DEMO. Whether you are an influencer or your job entails promoting a subject matter expert, knowing the ins and outs of how to conduct a social media interview is an essential skill for your earned media goals.

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Three Steps to Finding Better Influencers


To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

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Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

4 Essential Elements of a Standout Press Release


For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews


Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

The Rise and Fall of the Pumpkin Spice Latte


Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

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Why CEOs Should Invest in PR Attribution and PR Measurement


PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

Investor Relations: Your Earnings Are Out, Now What?


To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

The Truth About Earned and Owned Media Attribution


Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

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Top 25 PR Influencers to Follow

Mindful Marketing

If you’d like help, contact us today for a demo. By Seedepth This month, our CEO & Founder, Christine Perkett , was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire such as Sarah Evans, who is a digital correspondent for brands such as PayPal, Macy’s, and Walmart; digital analyst and author Brian Solis; publicist Lizzie Grubman and many more.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

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Brand Awareness: It’s All About Content


Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

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PressPage integrates media database with 800,000+ journalists and influencers


If you’re already using PressPage, you can click here to request a demo , or reach out to your Customer Success Manager. Great stories deserve an audience, but as a PR team it’s tough finding the right people to reach out to.

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Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

The team did a great job of scheduling reporters to come to demo rooms in several major cities. It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago.

Social Tools Summit Wrap

Flack's Revenge

I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event. I attended and really enjoyed the Social Tools Summit in Boston earlier this week.

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment.

Come face to face with your target audience at Ragan’s biggest fall event

PR Daily

Give a product demo and show off your solution to 150+ corporate communications professionals from companies such as Google, Old Navy, SAS and Ben & Jerry’s. You’re invited!

2016 Challenges and Opportunities in PR Measurement

Mindful Marketing

Feel free to reach out to us directly for a conversation or demo on how we can help you better measure your PR campaigns to identify successes, so you can repeat what’s working and pivot from what isn’t. By Seedepth.

Infographic: 99 tantalizing Twitter icebreakers

PR Daily

Links to relevant how-to guides or demos. You might have 99 problems—or luftballoons or bottles of beer on the wall—but how about nearly a C-note of ideas to tweet about? The gang at Red Website Design have whipped up a hearty serving of tweetable topics to engage your followers.

Crisis Communications: 10 Steps for Building an Effective Plan


Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.

7 Tips to Optimize Your Social Media Marketing for Mobile

Critical Mention

SCHEDULE A DEMO. With so much of the population spending so much time on mobile devices these days, optimizing marketing efforts for mobile is crucial for businesses.

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Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

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This Is How PR Influencers Think You Should Be Using Data


If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

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AirPR Software Launches New Version of AirPR Analyst Platform


For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.