AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

Wires and Demoing in Las Vegas: Takeaways from My First CES

The Hoffman Agency

The post Wires and Demoing in Las Vegas: Takeaways from My First CES appeared first on "What's HAppening" Blog. By Matthew Burrows, Account Manager. The last time I was in Las Vegas, I was 3 years old and I won a Ninja Turtle doll from Circus Circus.

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5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all.

2020 shopping outlook—6 consumer trends to watch this year

Agility PR Solutions

And one thing’s for sure, physical interactions with products still play a major role in purchasing decisions: the overwhelming majority (82 percent) of consumers say that seeing, holding or demoing a product in-person makes them more inclined to actually purchase […].

Video strategy—the motivations and mindsets that inform targeting

Agility PR Solutions

Delving into how consumers watch digital video—beyond dayparts, demos and/or […]. Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising.

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Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Request Demo. Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

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EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Who is EKA?

How Earned Media Will Impact 2020 Elections

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. As Election Day gets closer, media outlets focus their news coverage on candidates, polls, debates and issues.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

Sales Director, East

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Sales Director, West

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Why AI won’t Replace PR

Flack's Revenge

The demos were pretty incredible (you can check them out in the video link above). I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared).

Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. There are lots of useful public relations and communication news sources one can benefit from across the internet.

Three Steps to Finding Better Influencers

Onclusive

To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

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Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals.

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Why Video ‘Content is King’ in 2019

Critical Mention

Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth.

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Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

The Truth About Earned and Owned Media Attribution

Onclusive

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

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Must-Have Checklist: Managing Email Marketing

Critical Mention

Training Emails : Educate your clients on your services by offering demos and setting up trainings. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Investor Relations: Your Earnings Are Out, Now What?

Onclusive

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

10 Influencers Who Dominate Brand Promotion

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Share Tweet Share. Serena Williams.

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Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Follow this link to request a live demo. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage. You can blend a Rubik’s Cube.

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How to Turn Earned Media into Brand Endorsements

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage.

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Why It’s Important to Track Social Media Mentions

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Social Media’s popularity is growing faster than ever before.

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Organizations are often looking for ways to stay relevant online.

Brand Awareness: It’s All About Content

Onclusive

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

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3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

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Public Relations Holiday-Checklist

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Oftentimes, offices are less occupied when the holidays are around the corner.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

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4 Skills All PR Pros Should Have

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users.

How to Get Around Paywalls with Licensed Content

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

6 B2B Tech Trends From CES 2020

ImPRessions - Crenshaw Communications

Japanese company Blue Innovation, for example, demoed an autonomous drone that can intelligently navigate a warehouse without human guidance, mapping the place and its inventory using AI. CES 2020 is officially a wrap.

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