AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all.

Video strategy—the motivations and mindsets that inform targeting

Agility PR Solutions

Delving into how consumers watch digital video—beyond dayparts, demos and/or […]. Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising.

Video 78

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Request Demo. Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

Sales Director, East

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Sales Director, West

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Why AI won’t Replace PR

Flack's Revenge

The demos were pretty incredible (you can check them out in the video link above). I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared).

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

Tools 181

Infographic: How Journalists Use Social Media in 2016

Cision

Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

Three Steps to Finding Better Influencers

Onclusive

To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

Film 252

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

Tools 190

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Follow this link to request a live demo. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

Investor Relations: Your Earnings Are Out, Now What?

Onclusive

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

TikTok: The Next Big Thing in Video Marketing?

Critical Mention

SCHEDULE A DEMO. Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format.

Video 78

4 Essential Elements of a Standout Press Release

Cision

For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

The Truth About Earned and Owned Media Attribution

Onclusive

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 209

The Rise and Fall of the Pumpkin Spice Latte

Cision

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Viral 311

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Follow this link to request a live demo. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

Tools 156

Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. As a bonus, explainer and demo videos can also reduce the resources needed for various other corporate functions like onboarding and customer service.

Video 170

Brand Awareness: It’s All About Content

Onclusive

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

Brand 252

This Is How PR Influencers Think You Should Be Using Data

Onclusive

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

Data 202

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

Onclusive

To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

Trends 220

Crisis Communications: 10 Steps for Building an Effective Plan

Onclusive

Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.

AirPR Software Launches New Version of AirPR Analyst Platform

Onclusive

For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

How to Stand out at a Noisy Trade Show (MWC Field Guide)

Flack's Revenge

Their live 5G broadcast demo showed how operators will soon be delivering HD video quality on a large scale. I am often asked by clients how to build trade show buzz and booth traffic.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

Data 190

Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

The team did a great job of scheduling reporters to come to demo rooms in several major cities. It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

Trends 287

10 Facts PR Influencers Know to Be True

Onclusive

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

Social Tools Summit Wrap

Flack's Revenge

I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event. I attended and really enjoyed the Social Tools Summit in Boston earlier this week.

Tools 312

PR Strategy: How to Make Journalists Happy

B2B PR Sense

Could you create a demo video to embed or link to in your product release ? What the heck do journalists want? That's a question many a harried PR professional has asked.

Ageism in hiring: The real trend in PR and social media marketing that no one wants to talk about

Communications Conversations

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old.