Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

On-demand demo videos. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

Tools 181

Infographic: How Journalists Use Social Media in 2016

Cision

Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

Trends 291

3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

Film 252

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

Tools 190

Three Steps to Finding Better Influencers

AirPR

To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

AirPR

Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

4 Essential Elements of a Standout Press Release

Cision

For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

Top Marketing Trends for 2019

Critical Mention

SCHEDULE A DEMO. In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year.

Trends 131

10 terrific tech tools for PR pros

PR Daily

This tool is super easy to use, and our sales team at AirPR recently began using it for more personalized outreach and interactive demos,” Rebekah Iliff writes in Inc. For live online demos, GoToMeeting is easy to use, reliable and relatively inexpensive.

Tools 146

The Rise and Fall of the Pumpkin Spice Latte

Cision

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

Investor Relations: Your Earnings Are Out, Now What?

AirPR

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

Tools 156

The Truth About Earned and Owned Media Attribution

AirPR

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 181

Top 25 PR Influencers to Follow

Mindful Marketing

If you’d like help, contact us today for a demo. By Seedepth This month, our CEO & Founder, Christine Perkett , was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire such as Sarah Evans, who is a digital correspondent for brands such as PayPal, Macy’s, and Walmart; digital analyst and author Brian Solis; publicist Lizzie Grubman and many more.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

Data 190

5 PR Trends to Watch out for in 2019

Critical Mention

SCHEDULE A DEMO. This year marked further evolution in PR and marketing, as data-driven insights became even more imperative for creating brand awareness and understanding audiences on social media. In 2019, analytics will continue to drive brand storytelling, control and promotion.

Trends 118

Brand Awareness: It’s All About Content

AirPR

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

Brand 222

Come face to face with your target audience at Ragan’s biggest fall event

PR Daily

Give a product demo and show off your solution to 150+ corporate communications professionals from companies such as Google, Old Navy, SAS and Ben & Jerry’s. You’re invited!

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

SCHEDULE A DEMO. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1

Film 118

Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

The team did a great job of scheduling reporters to come to demo rooms in several major cities. It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago.

Social Tools Summit Wrap

Flack's Revenge

I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event. I attended and really enjoyed the Social Tools Summit in Boston earlier this week.

Tools 312

2019 Marketing Strategies for Small Business Owners

Critical Mention

Offering promotions, discounts, educational workshops, speakers and free demos of your product or service at your event puts your company in the spotlight. SCHEDULE A DEMO.

What We Can Learn from the Gen Z Generation

Critical Mention

SCHEDULE A DEMO. For the past few years, marketers and PR pros have attempted to target Millennials as they became a driving force for purchasing decisions. More recently, Gen Z, born between 1995 and 2018, has become more of a focus for marketers as well.

Infographic: 99 tantalizing Twitter icebreakers

PR Daily

Links to relevant how-to guides or demos. You might have 99 problems—or luftballoons or bottles of beer on the wall—but how about nearly a C-note of ideas to tweet about? The gang at Red Website Design have whipped up a hearty serving of tweetable topics to engage your followers.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

Trends 184

Crisis Communications: 10 Steps for Building an Effective Plan

AirPR

Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.

How to end the PR juggling act

PR Daily

Schedule a demo here or contact Dane Burns for more information. PR pros are pulled in a million different directions.

How To 115

2016 Challenges and Opportunities in PR Measurement

Mindful Marketing

Feel free to reach out to us directly for a conversation or demo on how we can help you better measure your PR campaigns to identify successes, so you can repeat what’s working and pivot from what isn’t. By Seedepth.

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment.

Top Marketing Data and Analytics Trends for 2019

Critical Mention

SCHEDULE A DEMO. They took some time to catch up to other lines of business, but marketing departments are now making data and analytics a huge part of what they do.

This Is How PR Influencers Think You Should Be Using Data

AirPR

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

Data 170

7 Ways to Create a Unique PR Strategy

Critical Mention

SCHEDULE A DEMO. A lot of businesses are still under the impression that PR is as simple as sending press releases. But in today’s analytics-driven, multi-channel world it is far more complex than companies may think.