4 Essential Elements of a Standout Press Release


For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

Infographic: How Journalists Use Social Media in 2016


Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

AirPR Software Launches New Version of AirPR Analyst Platform


For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

How we plan comms campaigns with the PESO model

Frederik Vincx

Smack in the center of the model is our ultimate goal: Tech PR Demo Signups. We’ll measure success by the number of people that sign up for a Prezly demo. Which elements will lead our target audience on to other elements and, ultimately, to our goal of signing them up to a Prezly demo?

Why CEOs Should Invest in PR Attribution and PR Measurement


PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

10 Facts PR Influencers Know to Be True


But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

Summer Is A Perfect Time For PR Analytics


Summer is the perfect time to get started – call us today for a demo and free trial. By Seedepth. It’s hard to believe, but July is here and Summer if flying by. In the middle of Summer Fridays, long weekends and days by the pool, we’re already thinking about the Fall.

Hannah and Her Sister Disrupt PR with Babbler

Flack's Revenge

But I was taken by Hannah’s enthusiasm, and the demo was impressive. We started getting calls and emails from an interesting French startup called Babbler a couple of months ago.

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Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

8 sticky note walls to keep our team on track

Frederik Vincx

And when are we doing that demo for the client? While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes?

#CreativePR: Tools That Give You An Edge


social shares, blog sign ups, whitepaper downloads, demo requests). This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .

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Pitching Tech Trends with CRN Managing Editor Phil Harvey


To experience the Cision Media Database first hand, request a demo here. . After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy.

Smart PR: 6 Stories NOT To Pitch Media

ImPRessions - Crenshaw Communications

Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. In public relations , it’s not always obvious what is and isn’t a story.

How to Influence People Effectively With Social Media


Request a demo now of Cision’s award-winning software to see how it will help you uncover what’s being said, identify and engage with the influencers saying it, and achieve measurable results through these relationships.

Behind the Headlines With Mark Olson


Find out how Cision can help by requesting a demo. PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing and other areas of your organization.

How to Get Press for Your Startup

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Top Reporters Share Tips at Enterprise Tech Meetup.

#CreativePR: Get Out of the Media-pitching Mindset


If you have industry events, think about how you can create something buzz-worthy during a panel discussion or product demo, for example. This is post 3 of our 5-part #CreativePR blog series.

Babbler seeks to be the social network for media relations

PR Daily

You can check out a demo of the service here Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations.

Introducing New Cision PR Edition Upgrades!


Take a demo today! We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow.

This Is How PR Influencers Think You Should Be Using Data


If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

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The Rise and Fall of the Pumpkin Spice Latte


Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

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How to modernize your PR team workflow – The Essential Guide

Frederik Vincx

Get to know the software via a demo and trial. A trial can take several hours, whereas a product demo takes about half an hour. Start with the latter: get a product demo and if you like what you see, ask for a test account. Get a product tour in an online demo.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

#SMWChicago: ‘If Content Is King, Then Context Is Emperor’


For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. “If content is king, then context is emperor.” — Marc Landsberg.

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The Value of a Crisis Simulation

Melissa Agnes

Contact Agnes + Day for a free demo of our simulation tool and how it can be used to successfully test your crisis team and plan.

The Power of Storytelling in PR


Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips…. “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss.

What your writing says about your personality (according to a computer)

PR Daily

I’ve been experimenting with the demo site and have found it to be somewhat accurate. What does your writing style reveal about your personality? How about your client’s personality? Find out with IBM’s Watson Personality Insights Service.

How To Use Hashtags More Effectively in 2016


Request a demo of Cision’s social software and discover how it can help you identify trends, view sentiment and stay ahead of competitors who are still relying on manpower and multiple tools. Every day I text my wife hashtags.

9 social media press rooms you should hang on your bedroom wall


Hit us up for a quick demo. This week, while designing and rolling out our new social media press room layout, we decided to make a selection of our favourite newsrooms that are conquering the world wide web right now.

Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes


Click here to take a demo! . For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows.

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Robot content machines: Viable option for today’s corporate communicator?

Communications Conversations

I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set.

The Rise and Rise of Online Video

The Proactive Report

Software Demo – Can increase conversion up to 85%. By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge.

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Steal These 9 Ideas to Inject Visual Appeal Into Press Releases


Here are some ideas: For product launch announcement, create product demo video. Let’s face it: a press release on its own is okay, but having a visual component really gives it that zing that attracts the readers you want.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018


To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

Cision PR Edition Unveils New Upgrades!


Take a demo today! We’re excited to announce that Cision PR Edition , the world’s leading PR software, is now an even better communication solution. New upgrades to relationship management, news monitoring and premium services offerings improve brands’ ability to power their stories.

A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor

The Hoffman Agency

Tough job, but we were all smiles from creating a visually satisfying and chillaxing experience with MOOV Music Therapy demo areas stylishly decorated with plush sofas and rugs, intimate sessions with music therapists and tea tasting menus matched to suitable playlists!

How To Convince Management To Invest In A Crisis Plan

Melissa Agnes

If you need help preparing this pitch, or would like to see a demo of Agnes + Day’s crisis simulation platform , contact us. I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?”

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Behind the Headlines With Steve Majors


Request a demo now to see how Cision can help. Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections.

Crisis Communications: 10 Steps for Building an Effective Plan


Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.