AI in Content Marketing: What It Is, How to Use It and Companies to Demo

PR 20/20

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. No matter what content you write or what stories your brand tells, there’s a good chance a machine can help you do it better.

5 Ways To Ensure A Worthwhile Analyst Meeting

ImPRessions - Crenshaw Communications

Bring your best demo. After B2B tech companies offer up an overview of their platform, it’s important to walk through and demo it. Again, this demo differs from a media demo, which is generally very top-level, if provided at all.

Video strategy—the motivations and mindsets that inform targeting

Agility PR Solutions

Delving into how consumers watch digital video—beyond dayparts, demos and/or […]. Consumers watch video on different screens throughout the day—and they do so with multiple motivations—which impacts their receptiveness to advertising.

Video 78

AirPR Acquires Content Marketing and Analytics Company; Changes Corporate Name to “Onclusive”

Onclusive

Request Demo. Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik.

How to Get Around Paywalls with Licensed Content

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Radio 78

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

Sales Director, East

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Sales Director, West

Onclusive

The Sales Director is accustomed to developing and managing a holistic sales pipeline including independent prospecting,conducting their own demos, negotiating economic terms, and closing deals. Have experience conducting in-person meetings as well as web-based demos. Each year, more than $30 billion is invested in corporate communications, publicity and public relations.

Must-Have Checklist: Marketing & Communications Strategy for 2020

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. The new year is approaching, and that means it’s time to start prepping for the changes to come.

Why AI won’t Replace PR

Flack's Revenge

The demos were pretty incredible (you can check them out in the video link above). I was watching 60 Minutes this weekend, which ran a segment about AI that highlighted China’s growing clout in the tech (Silicon Valley, hope you were watching; you should be scared, very scared).

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

EKA: How Media Monitoring Aligns with Strategic Communications

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Who is EKA?

Why Video ‘Content is King’ in 2019

Critical Mention

Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO. We’ve all heard of Bill Gates’ infamous phrase, “content is king,” coined back in 1996. While it remains true, the meaning behind it has definitely evolved since its birth.

Video 109

Go Viral in 2020 with Real-Time Media Monitoring

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals.

Viral 78

Three Steps to Finding Better Influencers

Onclusive

To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Must-Have Checklist: Managing Email Marketing

Critical Mention

Training Emails : Educate your clients on your services by offering demos and setting up trainings. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

Onclusive

Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

Cost Businesses Pay for Not Monitoring Media

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Earned media’s value, particularly online, is increasingly growing with the continual rise of internet users.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

Tools 190

How to Know When You’re Mentioned on Social Media and What to do About it

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Organizations are often looking for ways to stay relevant online.

Why It’s Important to Track Social Media Mentions

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Social Media’s popularity is growing faster than ever before.

Why CEOs Should Invest in PR Attribution and PR Measurement

Onclusive

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

The Truth About Earned and Owned Media Attribution

Onclusive

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 227

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

Trends 278

5 Reasons to Network Across all Social Media Sites

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO.

Share of Voice Gets A Big Data Makeover: Meet The Improved Power of Voice™

Onclusive

Follow this link to request a live demo. Increasingly in PR and communications, simply measuring the quantity of content that you publish or the number of earned media pieces you garner is not enough. Counting the number of articles that mention your brand and your competitors’ brands is not a reliable indication of the quality of your communications or its impact on your business.

Investor Relations: Your Earnings Are Out, Now What?

Onclusive

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

Must-Have Checklist: Digital Earned Media Strategies

Critical Mention

Take a peek into how you can transform your business by testing out our free, custom demo. SCHEDULE A DEMO.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia.

Agency 111

Brand Awareness: It’s All About Content

Onclusive

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

Brand 278

TikTok: The Next Big Thing in Video Marketing?

Critical Mention

SCHEDULE A DEMO. Video marketing has become the frontrunner of online content. YouTube is the second largest search behind Google, and Statista found that 95% of viewers are more likely to remember a CTA after watching a video, compared to 10% when reading it in text format.

Video 78

Infographic: How Journalists Use Social Media in 2016

Cision

Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

How to Use Video Content to Generate Leads and Drive Sales

Contently - Strategy

Additionally, prospects who watch product demos are 1.81 Product videos, whether they’re demos or instructional in nature, garner high levels of engagement, making them perfect for the MOFU stage. You can blend a Rubik’s Cube.

Video 89

3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

Film 285

Public Relations Holiday-Checklist

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Oftentimes, offices are less occupied when the holidays are around the corner.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

Tools 156

Everything You Need to Know About Earned Media

Critical Mention

Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. PR and marketing pros can choose to take many directions when deciding how to best promote their brand.