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4 Essential Elements of a Standout Press Release
Cision
SEPTEMBER 9, 2016
For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.
Demo Related Topics 
Infographic: How Journalists Use Social Media in 2016
Cision
SEPTEMBER 20, 2016
Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.
Trending Sources
How we plan comms campaigns with the PESO model
Frederik Vincx
MAY 2, 2016
Smack in the center of the model is our ultimate goal: Tech PR Demo Signups. We’ll measure success by the number of people that sign up for a Prezly demo. Which elements will lead our target audience on to other elements and, ultimately, to our goal of signing them up to a Prezly demo?
8 sticky note walls to keep our team on track
Frederik Vincx
AUGUST 9, 2017
And when are we doing that demo for the client? While I coached two student teams to build working software last month, during the Open Summer of Code , visitors were surprised to see that we externalized our work so much. Why, as software builders, would you want to use so many sticky notes?
3 Steps to Efficient Content Amplification
Cision
APRIL 25, 2015
During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?
Raising Seed Capital: Top Tips from NYETM
Flack's Revenge
MARCH 16, 2016
The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.
The Value of a Crisis Simulation
Melissa Agnes
SEPTEMBER 9, 2014
Contact Agnes + Day for a free demo of our simulation tool and how it can be used to successfully test your crisis team and plan.
The Worst PR Advice We’ve Ever Heard
ImPRessions - Crenshaw Communications
DECEMBER 27, 2016
We find a combination of judicious use of media exclusives, in-person or Skype product demos and informed and well-prepared spokespeople can often achieve better results more cost-effectively.
Pitching Tech Trends with CRN Managing Editor Phil Harvey
Cision
OCTOBER 14, 2016
To experience the Cision Media Database first hand, request a demo here. . After nearly 20 years as a technology reporter, Phil Harvey knows how to spot tech trends still in their infancy.
How to Influence People Effectively With Social Media
Cision
NOVEMBER 21, 2016
Request a demo now of Cision’s award-winning software to see how it will help you uncover what’s being said, identify and engage with the influencers saying it, and achieve measurable results through these relationships.
Behind the Headlines With Mark Olson
Cision
SEPTEMBER 29, 2016
Find out how Cision can help by requesting a demo. PR cannot exist in a silo. In order to be effective, your PR team needs to coordinate with digital, marketing and other areas of your organization.
#CreativePR: Tools That Give You An Edge
Marketwired
FEBRUARY 23, 2016
social shares, blog sign ups, whitepaper downloads, demo requests). This is post 2 of our 5-part #CreativePR blog series. Stay tuned for posts 3 – 5, which will look further into some of the tools, tactics, and strategies that innovative PR professionals are using today. .
How to Get Press for Your Startup
Flack's Revenge
JANUARY 20, 2016
The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Top Reporters Share Tips at Enterprise Tech Meetup.
Smart PR: 6 Stories NOT To Pitch Media
ImPRessions - Crenshaw Communications
JULY 10, 2017
Reporters do not appreciate wasting their time demo-ing a product or service that doesn’t fit in with their editorial mandate. In public relations , it’s not always obvious what is and isn’t a story.
The Rise and Fall of the Pumpkin Spice Latte
Cision
OCTOBER 7, 2016
Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.
#CreativePR: Get Out of the Media-pitching Mindset
Marketwired
MARCH 1, 2016
If you have industry events, think about how you can create something buzz-worthy during a panel discussion or product demo, for example. This is post 3 of our 5-part #CreativePR blog series.
Introducing New Cision PR Edition Upgrades!
Cision
OCTOBER 26, 2015
Take a demo today! We’re excited to announce that Cision PR Edition , the world’s most powerful PR software, is now even better equipped to power your story. Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow.
Babbler seeks to be the social network for media relations
PR Daily
NOVEMBER 18, 2015
You can check out a demo of the service here Niche social media platforms are nothing new, but nothing has really taken hold as the social media platform exclusively for media relations.
How to Plan Content for Your Product Launch
Beyond PR
NOVEMBER 9, 2016
Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. The call to action in the first two blog posts directed readers to request a demo of the product.
How To Convince Management To Invest In A Crisis Plan
Melissa Agnes
SEPTEMBER 3, 2014
If you need help preparing this pitch, or would like to see a demo of Agnes + Day’s crisis simulation platform , contact us. I get asked this question often: “How can I convince management that it’s in our best interest to invest in a crisis plan?”
Should Livestreaming Be a Part of Your Social Strategy for 2017?
Beyond PR
JANUARY 26, 2017
Product demos. We’ve steadily seen video take a higher rank in useful marketing tools over the last few years, and last year, the rise in popularity of livestreaming changed the game for marketers.
#SMWChicago: ‘If Content Is King, Then Context Is Emperor’
Cision
NOVEMBER 19, 2015
For example, the business goal may be to drive sales, whereas the marketing goal is to drive qualified leads to demo X product, enter X store, etc. “If content is king, then context is emperor.” — Marc Landsberg.
How to modernize your PR team workflow – The Essential Guide
Frederik Vincx
DECEMBER 11, 2015
Get to know the software via a demo and trial. A trial can take several hours, whereas a product demo takes about half an hour. Start with the latter: get a product demo and if you like what you see, ask for a test account. Get a product tour in an online demo.
How To Use Hashtags More Effectively in 2016
Cision
SEPTEMBER 12, 2016
Request a demo of Cision’s social software and discover how it can help you identify trends, view sentiment and stay ahead of competitors who are still relying on manpower and multiple tools. Every day I text my wife hashtags.
The Power of Storytelling in PR
Cision
MARCH 14, 2016
Check out Skype’s English-German translation in action in this live demo: A few more storytelling tips…. “We are bombarded with information. By the time you get to the office, you’ve been bombarded thousands of times. Billboards, people, advertisements, your friend, your boss.
A Day in the Life of a HA Design Intern — from the Eyes of a Neighbor
The Hoffman Agency
MARCH 16, 2017
Tough job, but we were all smiles from creating a visually satisfying and chillaxing experience with MOOV Music Therapy demo areas stylishly decorated with plush sofas and rugs, intimate sessions with music therapists and tea tasting menus matched to suitable playlists!
Waterhouse PR: Cision Cut Our Media Monitoring From Hours to Minutes
Cision
JULY 28, 2015
Click here to take a demo! . For PR firms, social media monitoring has become an essential part of a successful agency’s offering. But without the right tools, it’s impossible to scale media monitoring services as the business grows.
Robot content machines: Viable option for today’s corporate communicator?
Communications Conversations
NOVEMBER 10, 2014
I started by asking for a demo of a tool called “ Wordsmith.” And this is where my demo comes in. A few months ago, I started seeing articles about robots that could develop actual content if given a somewhat organized data set.
9 social media press rooms you should hang on your bedroom wall
Prezly
JANUARY 11, 2016
Hit us up for a quick demo. This week, while designing and rolling out our new social media press room layout, we decided to make a selection of our favourite newsrooms that are conquering the world wide web right now.
What your writing says about your personality (according to a computer)
PR Daily
MARCH 31, 2015
I’ve been experimenting with the demo site and have found it to be somewhat accurate. What does your writing style reveal about your personality? How about your client’s personality? Find out with IBM’s Watson Personality Insights Service.
Steal These 9 Ideas to Inject Visual Appeal Into Press Releases
Cision
APRIL 15, 2015
Here are some ideas: For product launch announcement, create product demo video. Let’s face it: a press release on its own is okay, but having a visual component really gives it that zing that attracts the readers you want.
Should an e-book Be Part of Your Content Marketing Strategy?
Cision
MAY 17, 2017
An e-book is a fantastic marketing tool that can help you boost email subscribers, get more product demo signups, or achieve any other marketing goal you have. When it comes to content marketing, the best strategies go beyond just churning out a lot of blog content.
The Rise and Rise of Online Video
The Proactive Report
JUNE 23, 2015
Software Demo – Can increase conversion up to 85%. By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge.
Cision PR Edition Unveils New Upgrades!
Cision
FEBRUARY 4, 2016
Take a demo today! We’re excited to announce that Cision PR Edition , the world’s leading PR software, is now an even better communication solution. New upgrades to relationship management, news monitoring and premium services offerings improve brands’ ability to power their stories.
Behind the Headlines With Steve Majors
Cision
OCTOBER 20, 2016
Request a demo now to see how Cision can help. Your communication is only as strong as your relationships. Steve Majors, vice president, communications at Communities in Schools, says in order to find opportunities and tell your brand’s story effectively, you need to make good connections.
How To Use Social Media At An Event
Beyond PR
SEPTEMBER 27, 2016
Invites for demos, mini booth events (autographs, photo ops), or interviews. Live demos or interviews. Events are innately social; they thrive on interaction, engagement, and community.
Five Tips to Make the CFO of the Company Your BFF
PR Expanded
AUGUST 21, 2015
Go the distance by booking competitor demos, talking to competitor sales reps, signing up for their newsletters, attending their webinars, visiting their trade booths. For years, PR was the intangible service questioned by so many CFOs.
The Deep Work Habits of 28 Highly Productive People
ZudePR
JUNE 6, 2016
We meet up fortnightly to demo what we’ve been working on & what we’ve learnt. Do you struggle to get stuff done? Focus. Achieve things. Have you installed every productivity app and extension known to man? Yet still you spend your days in a distracted fuzz.
How to Know Your Product Launch Is ‘Trade Show Ready’
Beyond PR
SEPTEMBER 21, 2016
Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment.
Behind the Headlines With Peter Shafer
Cision
SEPTEMBER 22, 2016
Find out how Cision can help by requesting a demo. Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided.
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