Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

On-demand demo videos. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

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Infographic: How Journalists Use Social Media in 2016

Cision

Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

Public Relations Trends: How to Explode Your PR with Visuals

B2B PR Sense

Product demos. Product demos. Use video to present product demos, tutorials, case studies, and more. Visual content is one of the public relations trends that has exploded recently.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week.

See You at Social Tools Summit Boston in 2 Weeks

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston on Tuesday April 12, where I will be speaking about influencer marketing.

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3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

AirPR Recognized As High Performer by G2 Crowd Customer Reviews

AirPR

Responsible for finding a social media analytics platform and providing analytics on public relations efforts for a marketing agency years ago, I remember the stress of sitting in multiple demos, frustrated with companies who asked too much from me upfront before giving me the information I needed to pass on to my superiors, and also by those who clearly offered me too much data and not enough insight into what really mattered. To set up a demo and start using AirPR, click request a demo.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

4 Essential Elements of a Standout Press Release

Cision

For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

5 Scariest Halloween Campaigns of the Past Decade

Critical Mention

SCHEDULE A DEMO. With thousands of brands competing against each other to win over customers, event-based campaigns are becoming an essential part of public relations today. Consumers are spending more and more each year on Halloween, with an increase from $8.4 billion to $9.1

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Why Lebron James is a PR Superstar

Critical Mention

SCHEDULE A DEMO. Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands.

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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

A buyer searching for cyber-security software who has narrowed down the choices to two or three vendors may be inspired (or have his anxiety mollified) by the CEO’s book, a demo video series, case studies, or white papers – or by their cumulative effect on the company’s reputation.

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Investor Relations: Your Earnings Are Out, Now What?

AirPR

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

The Rise and Fall of the Pumpkin Spice Latte

Cision

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

The Truth About Earned and Owned Media Attribution

AirPR

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 181

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

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Top 25 PR Influencers to Follow

SeeDepth

If you’d like help, contact us today for a demo. By Seedepth This month, our CEO & Founder, Christine Perkett , was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire such as Sarah Evans, who is a digital correspondent for brands such as PayPal, Macy’s, and Walmart; digital analyst and author Brian Solis; publicist Lizzie Grubman and many more.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

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Brand Awareness: It’s All About Content

AirPR

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

Brand 222

5 PR Agencies You Should Follow on Twitter

Critical Mention

SCHEDULE A DEMO. Since the birth of public relations nearly a century ago, the industry has experienced an astounding transformation. With 120,000 agencies just in the United States, the competition is steep.

Tech Blogger Lament: “It’s now all about the page-clicks”

Flack's Revenge

The team did a great job of scheduling reporters to come to demo rooms in several major cities. It seems hard to believe, but I wrote my PR Death Watch series , which chronicled the changing nature of the profession, seven years ago.

Social Tools Summit Wrap

Flack's Revenge

I learned about new ones, and was able to kick the tires of some that I was curious about during the speed demo portion of the event. I attended and really enjoyed the Social Tools Summit in Boston earlier this week.

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2016 Challenges and Opportunities in PR Measurement

SeeDepth

Feel free to reach out to us directly for a conversation or demo on how we can help you better measure your PR campaigns to identify successes, so you can repeat what’s working and pivot from what isn’t. By Seedepth.

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

Trends 184

Ageism in hiring: The real trend in PR and social media marketing that no one wants to talk about

Communications Conversations

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old.

Crisis Communications: 10 Steps for Building an Effective Plan

AirPR

Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.

This Is How PR Influencers Think You Should Be Using Data

AirPR

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment.

AirPR Software Launches New Version of AirPR Analyst Platform

AirPR

For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

Coming Out on Top of a PR Crisis

Critical Mention

SCHEDULE A DEMO. Domino’s. Houston Rockets. What do all of these brands have in common? They have all been in the news for being involved in a crisis in the past couple of years. The lists go on and on when it comes to crisis communications case studies.

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The Rise and Rise of Online Video

The Proactive Report

Software Demo – Can increase conversion up to 85%. By Cokey Falkow. The internet has become more than just the new wave. It’s a remarkable shift in the way we as humans share knowledge.

Video 302

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

Do a product demo. While our goal in this case is product knowledge, we’ll often also use this session as follow-up to a marketing-sales alignment session where we ask about the demo process from sales and customer perspectives. Take those demos if you can after!).

10 Facts PR Influencers Know to Be True

AirPR

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

8 Great Ways to Tell Your Brand’s Story on Social Media

Critical Mention

SCHEDULE A DEMO. Your brand’s story is perhaps one of the greatest opportunities to connect with your customers, yet it’s overlooked by many businesses. As a result, customers may see some businesses as faceless organizations interested only in their bottom line.

The Future of a PR Pro

Critical Mention

SCHEDULE A DEMO. As PR pros know, their industry is changing. With continuous advancements in technology, increasing emphasis on analytics and increasing competition, PR pros need to hone their skills to keep themselves up-to-date.

Steal These 9 Ideas to Inject Visual Appeal Into Press Releases

Cision

Here are some ideas: For product launch announcement, create product demo video. Let’s face it: a press release on its own is okay, but having a visual component really gives it that zing that attracts the readers you want.

7 Ideas for Building a Digital Tribe

The Proactive Report

Check out the Sendible dashboard – you can get a demo, a free trial for 30 days and, as a member of my tribe, you get a 10% discount. Communication is all about delivering the right message to the right audience.

5 SEO Strategies You Can Use Right Now

Critical Mention

SCHEDULE A DEMO.

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