Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

On-demand demo videos. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Jennifer Johnson Schools on PR and Positioning at NYETM

Flack's Revenge

” Also, there were two great vendor demos at the meetup: Kustomer and Vendorful. Kustomer was demo’d by their COO Rob Bailey. I attended and really enjoyed last week’s NY Enterprise Tech Meetup , which focused on marketing.

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools17) in Boston next Wednesday, where I will be moderating a panel on branding and thought leadership.

Tools 181

Infographic: How Journalists Use Social Media in 2016

Cision

Request a demo now and learn how to engage the right influencers, earn valuable media coverage and achieve measurable results. It’s a PR fact of life that if you want to connect with today’s journalists, email is a must. As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred.

Three Steps to Finding Better Influencers

AirPR

To learn more about AirPR’s software solutions, click here to request a demo today. Gaining respect, trust and social capital with PR and digital marketing influencers in your space is fast become the holy grail of online marketing. But how do you identify who is influencing who?

Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

In addition to two great demos, the event featured a panel that discussed UI design. Demos. No NYETM would be complete without great vendor demos. I enjoyed the NY Enterprise Tech Meetup last week. It is a topic that intrigues me. Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear about a market segment first-hand, from those who work in the field.

Ageism in hiring: The real trend in PR and social media marketing that no one wants to talk about

Communications Conversations

Since I’m in that mid-40s demo, I know a lot of people in the over-50 demo. In a couple short weeks I will be closer to 50 than I am to 40. That’s a sobering fact. No, 50 isn’t that old.

Raising Seed Capital: Top Tips from NYETM

Flack's Revenge

The demo portion is an important part of every NYETM, and I should mention that were some very cool demos before the panel took the stage – see the end of this post for further details. Karin loves to see demos; use a pitch deck if it helps tell the story.

Investor Relations: Your Earnings Are Out, Now What?

AirPR

To learn more about AirPR’s software solutions for investor relations, request a demo of AirPR today. Three essentials of measuring your financial earnings news and developing the right message.

4 Essential Elements of a Standout Press Release

Cision

For example, if your press release is about a product announcement, you will want to include photos of the product or even a video demoing it.

Why CEOs Should Invest in PR Attribution and PR Measurement

AirPR

PR attribution algorithms can now trace PR activity back to top of sales funnel call to actions like demo signups, and not just back to website traffic. . In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021.

The Truth About Earned and Owned Media Attribution

AirPR

Interested in an AirPR demo ? Understanding the facts about media attribution & the ROI of Growth PR. Many PR software companies claim to be able to measure the impact of Earned Media.

Media 179

The Rise and Fall of the Pumpkin Spice Latte

Cision

Instead, take a moment, book a demo to learn about Cision’s software and begin benchmarking trends important to your industry. There are pumpkin spice cookies, cakes, candles and yes, lattes.

Pan for Media Gold with Newswhip Social Data

Flack's Revenge

But after seeing demos, and even playing around the software, it was unclear exactly how to put Newswhip to work to support media relations. I have long held a fascination for Newswhip.

Data 190

See You at Social Tools Summit Next Week

Flack's Revenge

The day will be packed with informative sessions, tech demos, and a nice range of speakers and panels. I am very much looking forward to Social Tools Summit (#SocialTools16) in Boston next Tuesday, where I will be moderating a panel on influencer marketing.

Tools 156

Top 25 PR Influencers to Follow

SeeDepth

If you’d like help, contact us today for a demo. By Seedepth This month, our CEO & Founder, Christine Perkett , was named one of the Top 25 PR Influencers to Follow by IZEA. Congratulations! The list includes branding, PR and marketing experts we admire such as Sarah Evans, who is a digital correspondent for brands such as PayPal, Macy’s, and Walmart; digital analyst and author Brian Solis; publicist Lizzie Grubman and many more.

Artists with the Best Social Media Strategies

Critical Mention

SCHEDULE A DEMO. There is a big difference between “insta-famous” and being famous. Even if your Instagram account says you’re a public figure, it doesn’t necessarily make you a true celebrity these days.

March NY Tech Meetup

Flack's Revenge

All seemed excited and ready to see the evening’s demos. The following is a recap of the demos: KYN. It is really tough to pick favorites, as so many cool and truly useful demos were shown. People flocked to the March NY Tech Meetup on Tuesday, despite the snowy weather.

B2B 156

Brand Awareness: It’s All About Content

AirPR

Schedule a demo of AirPR to see how you can monitor the success of your content and tie it back to sales conversions and ROI. CMOS and CEOs Sound Off on the Essentials for Getting Buzz and Building Your Brand Awareness.

Brand 221

Domain Expertise: 10 Ways to Build Your Team's Industry Know-How

PR 20/20

Do a product demo. While our goal in this case is product knowledge, we’ll often also use this session as follow-up to a marketing-sales alignment session where we ask about the demo process from sales and customer perspectives. Take those demos if you can after!).

3 Steps to Efficient Content Amplification

Cision

During this conversation, consider including a call to action for listeners to visit your site for a demo of the product. How many people heard the CTA during and asked for a demo?

Film 184

Research Trends™ Shows Top 5 Brands with the Most Buzz at CES 2018

AirPR

To see AirPR’s Research Trends in action, request a demo of AirPR today. Samsung leads the pack ahead of Apple and Google.

Trends 183

2016 Challenges and Opportunities in PR Measurement

SeeDepth

Feel free to reach out to us directly for a conversation or demo on how we can help you better measure your PR campaigns to identify successes, so you can repeat what’s working and pivot from what isn’t. By Seedepth.

Crisis Communications: 10 Steps for Building an Effective Plan

AirPR

Schedule a demo of AirPR’s analyst platform to see how you can use our monitoring tools to stay on top of every conversation happening about your business. Social media has fundamentally changed how people communicate in times of crisis.

AirPR Software Launches New Version of AirPR Analyst Platform

AirPR

For more information on AirPR Software’s AirPR Analyst platform and our new features, contact us or request a demo today. New features include a fully customizable dashboard with unlimited widgets, competitive analysis, broadcast monitoring, & Trends TM.

This Is How PR Influencers Think You Should Be Using Data

AirPR

If articles in publication X consistently fail to drive demo sign-ups, and demo sign-ups is one of your goals, the data-driven PR professional knows that it’s smart to put their eggs elsewhere (…in another basket).

Data 169

How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Will the product be available to demo at the show? Your product may be ready for launch but if a prototype or master version won’t be available for demos at the event, you might be setting prospects up for disappointment.

Step-by-Step: How to Get Started with Marketing AI

PR 20/20

Step 6: Demo and Test. But to be sure, every marketer should demo or test drive tools for themselves. Many vendors offer free trials and demos. This post originally appeared on the Marketing Artificial Intelligence Institute's blog.

10 Facts PR Influencers Know to Be True

AirPR

But will an article in TechCrunch really contribute to the client’s goal of 100 demo sign-ups by the end of the quarter? Earlier this month, AirPR Chief Strategy Officer Rebekah Iliff joined Nasdaq for its #PRInfluencers series on Facebook Live.

Trends 278

The Many Faces of Hank Azaria

Critical Mention

SCHEDULE A DEMO. The Simpsons. The Birdcage. Along Came Polly. We all know Hank Azaria as being one of the funniest, most prolific actors of our time.

Film 124

Interview with Critical Mention’s VP of Engineering on Media Monitoring

Critical Mention

SCHEDULE A DEMO. As VP, Engineering at Critical Mention, Matt leads a team of front end, content, and systems developers that’s constantly seeking ways to increase the speed and reliability of Critical Mention’s platform.

How to Use AI to Build a Brand Narrative

AirPR

To see AirPR’s Research Trends TM in action, request a demo of AirPR today. AirPR’s new Research Trends TM provides insight into how to build a brand Narrative.

Brand 169

AirPR Interview Series: Content Marketing and PR Experts share measurement predictions for 2018

AirPR

Schedule a demo to find out how AirPR Software can help you with content marketing and PR measurement.

Debate Produces Good Moment for Clinton Campaign on Social Media

Cision

Click here to book a demo to learn more about our social intelligence and analysis offerings. Last night, an estimated 100 million people watched the presidential debate on television and online.

Overwhelmed PR Pro – How Media Monitoring Can Help

Critical Mention

SCHEDULE A DEMO. Late nights, a huge workload and tight deadlines. Who has the time to sift through countless news sources to find their company’s mentions? This is where media monitoring can help. We’ve outlined how this PR software can enable PR pros to stay ahead of the curve!

Combating the Fake News Phenomenon

Critical Mention

SCHEDULE A DEMO. With all of the fake news in our feeds recently, it’s becoming increasingly difficult to discern between a real and phony story. Although fake news is often associated with politics, surprisingly, companies are also now finding themselves targets of fake news as well.

Crisis 119

11 ways to use GIFs in workplace communication

PR Daily

Mini-demos. Consider making a GIF to swiftly, sleekly demo your prototype. GIFs have been making a comeback. There are GIF keyboards , GIF integrations and GIF website s galore. It’s been said that the GIF ( pronounced “ghif” or “jif” ) is the future of communication.

Tips for Advancing Your Career in PR

Critical Mention

SCHEDULE A DEMO. Advancing in the PR industry can seem daunting. But not to worry–we’re here to help!

How to end the PR juggling act

PR Daily

Schedule a demo here or contact Dane Burns for more information. PR pros are pulled in a million different directions.

How To 121

Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

SCHEDULE A DEMO. In the PR world, connections are crucial. And what better place to make those connections than on Twitter? If you’re in PR (or you want to be), here are some influencers to inspire you and help keep you in the know about what’s happening in the PR world.