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Infographic: How Journalists Use Social Media in 2016

Cision

As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. Keep scrolling for key insights and download the 2016 Global Social Journalism Study for the full results.

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PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold

Cision

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. PR Newswire (@PRNewswire) October 23, 2016. .

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Best PR Uses For Video Content

ImPRessions - Crenshaw Communications

The Farmers” has racked up 215,000 views since 2016, probably because the content is 100% non-promotional PR. Anything less than a clear and easy demo in a well-produced video could be a deal breaker for buyers deep into their journey. It’s pure storytelling. Make case studies more visual. Make case studies more visual.

Video 149
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Marketing Curiosity: The Cliff Notes to 5 Recent Surveys

Sword and the Script

The firm took the data and published a pretty incredible and interactive infographic that looks at the data by stage in the buying process and cross-tabbed by generation. Live, in-person demo: 26%. Top 5 Challenges Facing B2B Marketers in 2016. Vendor website: 33%. Analyst content (Gartner, Forrester, etc.):

Survey 60
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5 Things You Need To Help a Journalist Out

ISEBOX

Read the results for yourself in this handy infographic – but suffice to say, having a newsroom for your company has never been more important in a crowded content world. Set up a Demo Today. That’s why we recently conducted a major survey with journalists to see what it is that irks them most about corporate newsrooms.

Survey 70
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3 Ways to Incorporate Visuals into Your 2017 Marketing Strategy

PR 20/20

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. 55% want to create more visual content.