Cision
SEPTEMBER 20, 2016
As Cision’s 2016 Global Social Journalism Study notes, email continues to not only be the most common form of contact between journalists and PR professionals, it’s also the most preferred. So master your email pitching skills, but continue to hone your understanding of how journalists use social media.
ImPRessions - Crenshaw Communications
JULY 10, 2017
Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Avoid the following pitches, and make media contacts look forward to your ideas or contact you when they need an assist. Honors awarded by media outlets.
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Shift Communications
DECEMBER 29, 2016
Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. Want to see how to do this for your blog? Here’s how.
Shift Communications
JANUARY 4, 2017
New products are getting harder and harder to pitch. Maybe even every hour… And when you’re a reporter that gets inundated with pitches for B2B tech products they all start to sound the same, or it’s really difficult to understand exactly what is different about this new version of the product vs. the older version.
Sword and the Script
JANUARY 28, 2020
Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.
Critical Mention
AUGUST 2, 2018
Before when PR pros wanted to pitch to the press, they’d need to build their lists of journalists. So, all PR pros need to do is craft the perfect, targeted pitch, and then click send to journalists that they think will cover their company’s news. SCHEDULE A DEMO.
Shift Communications
MARCH 22, 2016
Behind the lounge area was a series of product demos that could help a prospect transition to customer. These groups created quality panels and presentations that provided attendees with information – not just sales pitches. . Esquire: The 12 Biggest Winners of SXSW 2016. USA Today: 5 Awesome Tech Takeaways from SXSW 2016.
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