Shift Communications
DECEMBER 29, 2016
Our top posts from the third quarter of 2016 focused on Google Analytics, digital ethnography, and content overload. Let’s jump in: Why PR Pros Need the New Google Analytics Demo Account. Google introduced its Google Analytics™ Demo Account in August 2016. Marketing Analyst. Here’s how. Natalie Cullings.
Sword and the Script
NOVEMBER 15, 2016
If the B2B community feels overwhelmed by the volume of content, then B2B marketing might feel overwhelmed by the volume of content marketing studies. The trends suggest to me that content is still very much a form of currency bartered in exchange for attention. 1) Content Requirements at Every Stage of the Sale.
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Critical Mention
OCTOBER 27, 2018
billion between 2016 and 2017. Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. ContentAdore’s goal is to increase web traffic and leads through valuable content marketing strategies.
Presspage
OCTOBER 6, 2017
Angelo Harms, Digital Marketing Manager at Curacao Tourist Board: “When I started in my current role, we felt like we needed to transition our marketing efforts more towards what the trend is nowadays: digital and inbound marketing.” After the demo, I was convinced. I am more than happy with that.”
Cision
OCTOBER 26, 2016
The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. PR Newswire (@PRNewswire) October 23, 2016. “Cheap metrics lead to cheap content.” PR Newswire (@PRNewswire) October 23, 2016.
Sword and the Script
JULY 2, 2019
For example, when demoing a product (not Meltwater) for a review (I’ll publish here in the future), a chat bot popped up. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. 3) Fewer Reporters Write a Higher Volume of Shorter Articles, says Onclusive.
Sword and the Script
AUGUST 13, 2019
Sources: GlobeNewsWire , interviews with people familiar with the decision and a sales product demo). In what could be deemed an intersection in time and the beginning of a period of transition in PR – the rise of content marketing and the fall of press releases – UBM would acquire the Content Marketing Institute for $17.6
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