CX and churn: the struggle to make 10 different channels feel like a single experience
Sword and the Script
OCTOBER 8, 2024
channels in 2024 – that’s double what it managed eight years ago in 2016. We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 The expectations are higher too, according to McKinsey.
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