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CX and churn: the struggle to make 10 different channels feel like a single experience

Sword and the Script

channels in 2024 – that’s double what it managed eight years ago in 2016. We can add one more to the list, thanks to the McKinsey B2B Pulse Survey , which polled some 4,000 respondents: B2B marketing manages an average of 10.2 The expectations are higher too, according to McKinsey.

B2B 174
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What Are the Best Days and Times to Post on Social Media?

Contently - Strategy

This marks a significant change from the morning and midweek peaks that dominated CoSchedule’s earlier research from 2013, 2014, 2016, and 2019. The top-performing days have also shifted, with Mondays, Wednesdays, and Fridays emerging as the new champions of engagement. In 2024, it appears that late-day engagement is where the action is.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

Years later in 2016, I decided to hang a shingle for a consultancy, I decided to make this blog my business site rather than create a website for two key reasons. Heres the back story , but the cliff notes are social media had changed the media landscape when I got home.

Google 169
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Managing PR During Controversial Game Releases: A Complete Guide

5W PR

No Man’s Sky’s initial launch in 2016 provides valuable lessons in handling widespread criticism. Instead of becoming defensive, Hello Games focused on listening to player feedback and implementing improvements.

Crisis 78
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What is crisis communication? [and how you can always be prepared for the unexpected]

Presspage

Within the first two months of its August 2016 launch, there were 96 reports of overheating batteries and fires, despite the phone being one of the priciest on the market at the time. Example 3: Samsung’s Galaxy Note 7 Samsung found itself having to recall its Galaxy Note 7 phone line after some of the phones caught on fire.

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6 Million Subject Lines Analyzed: What Actually Gets Journalists to Open

Buzzstream

When I was with Siege Media, we conducted a study and found that sentence case performed best for the types of link building we did in 2016. Does Title Case or Sentence Case Matter? For those of you who are unsure, here’s the quick key: Sentence case doesn’t capitalize every word. Title Case Capitalizes Every Word.

Data 62
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How to get journalists to write about you: 7 media relations best practices

Presspage

Optimize for search: If a journalist Googles your company, will they find an up-to-date newsroom or a collection of articles from 2016 (or worse, your competitor)? Heres how to get journalists to actually read your press release: Use the right distribution services: The best PR distribution platforms can amplify your reach.